Nike耐克重組 全球裁員1400人 砍掉四分之一鞋款
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濂楅牠棰ㄨ。 鍜孨ike Inc.鑰愬厠闆嗗湗瀹ｄ綀瑁佸摗2% 鍛ㄥ洓锛屾搧鏈塀randZ鏈€楂樺児鍊兼湇椋惧搧鐗岀殑鍏ㄧ悆鏈€澶ч亱鍕曠敤鍝侀泦鍦?jordan 濂?鍜孨ike Inc. (NYSE:NKE) 鑰愬厠闆嗗湗瀹ｄ綀瑁佸摗2%锛岄€欒畵閬庡幓涓夊勾鎸佺簩鍕曡暕鐨勬湇椋鹃浂鍞キ
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<p> <a href="http://www.nikestore-taiwan.com.tw/gallery-57-grid.html">濂楅牠棰ㄨ。</a>鍜孨ike Inc.鑰愬厠闆嗗湗瀹ｄ綀瑁佸摗2%</p>
<p> 鍛ㄥ洓锛屾搧鏈塀randZ鏈€楂樺児鍊兼湇椋惧搧鐗岀殑鍏ㄧ悆鏈€澶ч亱鍕曠敤鍝侀泦鍦?a href="http://www.nikestore-taiwan.com.tw/product-12221.html">jordan 濂?/a>鍜孨ike Inc. (NYSE:NKE) 鑰愬厠闆嗗湗瀹ｄ綀瑁佸摗2%锛岄€欒畵閬庡幓涓夊勾鎸佺簩鍕曡暕鐨勬湇椋鹃浂鍞キ鏇村姞浜哄績鎯舵兌銆?/p>
<p> 鍛ㄥ洓锛孨ike Inc. 鑰愬厠闆嗗湗鐧间綀Consumer Direct Offense 绛栫暐锛岃櫉绋辫鐐烘秷璨昏€呮彁渚涙洿蹇嵎鐨勬湇鍕欙紝瑭茬瓥鐣ュ笇鏈涘埄鐢ㄦ暩瀛楀寲锛岄€氶亷鍔犲挤鐢㈠搧鐨勫壍鏂板拰鍓甸€犺兘鍔涳紝鏇磋布杩戦棞閸靛競鍫寸殑娑堣不鑰咃紝娣卞寲涓€灏嶄竴鐨勮伅绯汇€?/p>
<p> 涓婅堪绛栫暐灏囩敱Nike Brand 鑰愬厠鍝佺墝绺借Trevor Edwards 闋樺皫銆?/p>
<p> 鍦ㄤ粖骞?鏈?5鏃ヨ涓湅涓ぎ闆昏鑷烘洕鍏夎唱閲忓晱椤屾檪锛屽氨鏇炬湁缍茶布鐖嗘枡绋憋紝Nike Inc. 鑰愬厠闆嗗湗鍦ㄤ腑鍦嬬殑绠＄悊鏁堢巼妤典綆锛岃315鏅氭渻淇濈鐨勭敘鍝佽唱閲忓晱椤屽畬鍏ㄥ彲浠ラ伩鍏嶃€?/p>
<p> Consumer Direct Offense 鍓囧笇鏈涢€氶亷鏇撮珮鏁堢殑姹虹瓥銆佹洿澶氱殑鐩存帴闈㈠皪娑堣不鑰呫€佹洿楂樼殑闆诲晢娑堣不鍗犳瘮渚嗗煼琛岄泦鍦樼殑2020瑷堝妰銆傚洜姝わ紝Nike Inc. 鑰愬厠闆嗗湗灏囬泦鍦樼殑6澶ч儴闁€绮剧啊鐐?鍊嬶細鐢盩om Peddie 鎿斾换鍓附瑁佸拰绺界稉鐞嗙殑鍖楃編甯傚牬銆丅ert Hoyt鎿斾换鍓附瑁佸拰绺界稉鐞嗙殑EMEA锛堟瓙娲层€佷腑鏉卞拰闈炴床锛夊競鍫淬€丄ngela Dong 鎿斾换鍓附瑁佸拰绺界稉鐞嗙殑澶т腑鑿競鍫淬€丄nn Hebert 鎿斾换鍓附瑁佸拰绺界稉鐞嗙殑APLA锛堜簽澶€佹媺缇庯級甯傚牬銆?/p>
<p> 闄ゆ涔嬪锛岄泦鍦橀倓纰虹珛鐬?0鍊嬪湅鍌?鍦板崁鐨?2鍊嬫牳蹇冨煄甯傦細绱愮磩銆佸€暒銆佷笂娴枫€佸寳浜€佹礇鏉夌／銆佹澅浜€佸反榛庛€佹煆鏋椼€佸ⅷ瑗垮摜鍩庛€佸反濉炵緟閭ｃ€侀鐖惧拰绫宠槶锛屼笂杩板煄甯傚拰鍦嬪偄灏囨渻鎿旇矤璧烽泦鍦?020骞村闀疯▓鍔冪殑80%銆?/p>
<p> Consumer Direct Offense 灏囧緸2018璨″勾闁嬪鍩疯锛屽洓澶у競鍫磋矤璨汉灏囧悜闆嗗湗鍗€鍩熴€佺稖鍚堝競鍫寸附瑁丒lliott Hill 鍖牨宸ヤ綔銆?/p>
<p> 涓婅堪瑷堝妰鐨勬牳蹇冮倓鍖呮嫭鑱氱劍ZoomX, Air VaporMax 鍜?Nike React 绛夋寮忥紱灏囩敘鍝佸埗閫犲懆鏈熸笡鍗婏紱浠婂鍦ㄤ腑鍦嬪缓绔嬩竴姊濆揩閫熼€氶亾锛岄張鎺ユ渶閲嶈鐨勫競鍫翠笂娴枫€侀鐖惧拰鏉变含锛岃┎鍛藉悕鐐篍xpress Lane 妤嫏宸茬稉鍦ㄥ寳缇庡拰瑗挎瓙閬嬬嚐銆?/p>
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<p> 閬烘喚鐨勬槸锛屽競鍫村皪Nike Inc. 鑰愬厠闆嗗湗鐨勪笂杩扮瓥鐣ヤ甫娌掓湁澶鑸堣叮锛屾洿闂滆ɑ鐨勬槸瑭查泦鍦樼殑瑁佸摗绮剧啊瑷堝妰銆?/p>
<p> 涓婅堪瑷堝妰灏囨渻閫犳垚Nike Inc. 鑰愬厠闆嗗湗绮剧啊2%鐨勫摗宸ュ拰25%鐨勯瀷娆撅紝鎴5鏈堝簳锛岃┎闆嗗湗鎿佹湁70700鍝″伐锛岃鍝′害鎰忓懗钁楄┎闆嗗湗鑷冲皯灏囩爫鎺?400鍚嶅摗宸ャ€?/p>
<p> 鍦ˋdidas AG (ADS.DE) 闃胯开閬旀柉闆嗗湗绛夌鐖皪鎵嬬殑寮峰嫝琛ㄧ従浠ュ強娑堣不甯傚牬浣庤糠涔嬩笅锛孨ike Inc. 鑰愬厠闆嗗湗閬庡幓涓夊勾琛ㄧ従閫愬勾杞夊樊銆?/p>
<p> 鐩＄锛孨ike Inc. 鑰愬厠闆嗗湗浠嶇墷鐗㈠崰鎿氱編鍦嬪競鍫?0%浠ヤ笂鐨勯亱鍕曢瀷鍗犳湁鐜囷紝浣嗛亷鍘讳竴骞磋┎鍏徃甯稿勾鍗犳摎绗竴鐨勭編鍦嬫殺閵烽亱鍕曢瀷鎺掕姒滃墖琚叾鏈€澶х鐖皪鎵婣didas 闃胯开閬旀柉濂蛋锛屽痉鍦嬪搧鐗屾帹鍑虹殑寰╁彜娆惧紡锛岃繋鍚堢灜鐣朵唬閬嬪嫊浼戦枒娼祦锛岃€孨ike 鑰愬厠鍓囪琛屾キ鐮旂┒姗熸NPD 瑾嶇偤閷け鐬敘鍝佽綁鍨嬬殑鏈€濂芥檪姗熴€?/p>
<p> 鍦?鏈堝簳鐧间綀鐨勪笁瀛ｅ害妤妇璨″牨涓紝Nike Inc. 鑰愬厠闆嗗湗鎸囧嚭鏃椾笅Nike 鑰愬厠鍝佺墝鏈締鍗婂勾浜や粯鐨勬湡璨ㄨ▊鍠寗寰?%鐨勮穼骞咃紝鍥哄畾鍖巼瑷堣穼骞呮敹绐勮嚦1%锛岄仩閬滅爺绌舵妲婥onsensus Metrix 缍滃悎鍒嗘瀽甯爯鏈熺殑3.5%澧為暦銆傞€欐槸鑷噾铻嶅嵄姗熷緦2009骞翠互渚嗚┎鍝佺墝瑷傚柈棣栨閷勫緱涓嬭穼锛屼害鍙兘鏄┎闆嗗湗蹇呴爤鏀归潻鐨勯噸瑕佸師鍥犮€?/p>
<p> 姝ゆ瑁佸摗琛屽嫊鍚屾ǎ鏄疦ike Inc. 鑰愬厠闆嗗湗鑷噾铻嶅嵄姗熷緦棣栨瑁佸摗锛?009骞磋┎闆嗗湗瑁佸摗1750浜猴紝浣嗛毃寰岋紝浼撮毃钁楅亱鍕曡妤€愭几瓒ㄧ┅瑭查泦鍦樺叏鐞冨摗宸ュ闀风灜涓€鍊嶃€?/p>
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<p> 5鏈堝簳锛孊ank of America Merrill Lynch (NYSE:BAC) 缇庨妧缇庢灄鏈€鏂扮殑鍫卞憡涓粛鐒剁董鎸佸皪Nike Inc. 鑰愬厠闆嗗湗璺戣几澶у競鐨勮绱氾紝鐩鍍瑰儏42缇庡厓銆傝┎琛岀ū锛孨ike Inc. 鑰愬厠闆嗗湗鐩墠鐨勯珮搴瓨銆佸競鍫翠唤椤嶈Adidas AG 闃胯开閬旀柉闆嗗湗鎼跺オ浠ュ強闂滈嵉楂樼鐢㈠搧閵峰敭鐤插急锛岄兘鐐哄叾鍗冲皣鍒颁締鐨勫勾涓噸瑕侀姺鍞瘈鏃モ€斺€旇繑鏍″鍩嬩笅闅辨偅銆?/p>
<p> 闅ㄨ憲娑堣不鑰呭競鍫磋綁鍚戦亱鍕曚紤闁戯紝Nike Inc. 鑰愬厠闆嗗湗鍦ˋdidas AG 闃胯开閬旀柉闆嗗湗闈㈠墠鐨勫劒鍕㈠凡缍撻’绀虹敋鑷宠檿鏂间笅棰紝鑰屼笖Nike 鑰愬厠鍜孞ordan 鍝佺墝鍦ㄧ眱鐞冮鍒ョ殑浠介涔熻Under Armour Inc. (NYSE:UA) 瀹夊痉鐟牰椋燂紝鑸囦箣鍓?銆?骞存牴鏈笉瀛樺湪绔剁埈鐨勫競鍫寸浉姣旓紝Nike Inc. 鑰愬厠闆嗗湗鐨勫闀峰墠鏅鍙楀埌鎶曡硣鑰呭拰鍒嗘瀽甯殑瀵嗗垏闂滆ɑ銆?/p>
<p> 鍦ㄦ埅鑷?017骞?鏈?8鏃ョ殑涓夊搴︼紝瑭查泦鍦樺儏閷勫緱5%鐨勬敹鍏ュ闀凤紝84.3鍎勭編鍏冪殑鏀跺叆涔熶笉鍙婂競鍫撮爯鏈熺殑84.7鍎勭編鍏冦€侭rian Yarbrough 鍒嗘瀽甯獷dward Jones 鎸囧嚭涓夊搴﹁〃鐝剧劇娉曡畵浜虹湅鍒颁粬鍊戝彲浠ユ仮寰╁線鏃ュ揩閫熷闀风殑甯屾湜銆?/p>
<p> 涓夊搴︼紝鍥哄畾鍖巼瑷圢ike Inc. 鑰愬厠闆嗗湗鏁撮珨鏀跺叆鍚屾瘮涓婃疾7%锛孨ike 鑰愬厠鍝佺墝涔熼寗寰?%鐨勬疾骞咃紝鏀跺叆鐐?9鍎勭編鍏冦€傝┎鍝佺墝鍦ㄨタ姝愩€佸ぇ涓彲鍗€鍜屾柊鑸堝競鍫翠互鍙奡portswear 鑸嘕ordan Brand 鍏╁ぇ椤炲垾閮芥湁闆欎綅鏁稿闀凤紝浣嗘牳蹇冨寳缇庡競鍫村儏澧?%锛屽垎鏋愬斧Edward Jones 瑾嶇偤閫欐ǎ鐨勫箙搴︿笉鍚堟牸銆?/p>
<p> 鐒℃檪灏氫腑鏂囩恫锛堝井淇¤櫉锛歯ofashioncn锛夋暩鎿氶’绀猴紝鍦ㄦ渶杩戠殑鍥涘搴︼紝鍥哄畾鍖巼瑷圓didas AG 闃胯开閬旀柉闆嗗湗鐨勫寳缇庡競鍫撮姺鍞闀风巼楂橀仈29%锛孭uma SE (PUM.DE) 褰Μ鐨勫閫熶篃閬斿埌9.9%锛岄€nder Armour Inc. 瀹夊痉鐟?.9%鐨勫闀蜂篃寮烽亷Nike 鑰愬厠鍝佺墝銆?/p>
<p> Nike Inc. 鑰愬厠闆嗗湗棣栧腑鍩疯瀹楳ark Parker 鍦ㄤ笁瀛ｅ害璨″牨寰屽垎鏋愬斧鏈冭涓婃寚鍑猴紝缍茶臣瓒ㄥ嫝瓒婃紨瓒婄儓璁撳偝绲卞楂旈浂鍞畩寰楁洿鍔犲洶闆ｏ紝鐭湡鍏ф姌鎵ｇ挵澧冮倓鏈冩儭鍖栵紝鑰屼粬鍊戞鑷村姏鏀瑰杽鐩存帴闈㈠皪娑堣不鑰呴姺鍞拰鍔犻€熺敘鍝佸壍鏂板拰浜や粯鐨勬晥鐜囦互鎳夊皪娑堣不缈掓叄鐨勮綁璁婏紝鍦ㄥ寳缇庡競鍫翠粬鍊戜篃灏囨笡灏戠敘鍝佷緵鎳夈€?/p>
<p> 鍙︿竴鏂归潰锛岄洊鐒朵笁瀛ｅ害鍦ㄥぇ涓彲鍗€鏀跺叆淇濇寔15%鐨勮純蹇闀凤紝浣嗕篃瀛樺湪涓嶇⒑瀹氭€с€備粖骞村ぎ瑕?15鏅氭渻涓婏紝Nike 鑰愬厠鍝佺墝鎴愮偤鍏朵腑涓€鍊嬮棞閸佃锛岃┎鍝佺墝鐨凨obe Bryant 绉戞瘮路浣堣悐鎭╁京鍒荤増绫冪悆闉嬭鐖嗘矑鏈夊瀹ｅ偝鑸畨瑁濇埃澧婏紝鐒¤珫鏄綔鐐哄叏鐞冩渶澶ч亱鍕曞搧鐗岃涓湅娑堣不鑰呯偤鈥滄按榄氣€濈殑鍗€鍒ュ皪寰呴倓鏄啘鑱炶鍦嬪偄濯掗珨鏇濆厜鍓嶅皪璩艰卜鑰呯殑鎱嬪害鍜屽皪鍟忛鐨勮檿鐞嗛兘璁撲汉蹇冨瘨锛屽湪绔剁埈鐧界啽鍖栫殑鐣跺墠閬嬪嫊鐢㈠搧甯傚牬涓竴鍊?15鎴栬冻浠ヨ畵閫欏€嬩笘鐣屾渶鐭ュ悕鍝佺墝涔嬩竴娌夊瘋涓€娈垫檪闁撱€?/p>
<p> 鐒惰€岀従鍦ㄨ窛闆ike Inc. 鑰愬厠闆嗗湗娌栨搳500鍎勭編鍏冨勾鏀跺叆鐨勭洰妯欐湡闄?020璨″勾闅绘湁3骞达紝鐐洪仈鍒伴€欏€嬬洰妯欒┎闆嗗湗蹇呴爤瀵︾従鑷冲皯10%鐨勫勾鏀跺叆澧為暦锛屼絾鑷?015骞?0鏈堢櫦浣堢洰妯欎互渚嗚┎闆嗗湗涓€鐩撮兘涓嶉仈妯欍€傚悓妯ｅ洜鐐哄闀锋斁绶╅泦鍦樿偂鍍瑰湪2016骞撮寗寰楅亷鍘?骞撮娆″叏骞翠笅璺屻€?/p>
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<p> Nike Inc. 鑰愬厠闆嗗湗鍦ㄥ寳缇庢湰鍦熷競鍫翠緷鑸婄柌杌?涓湅涔熷湪315浜嬩欢寰屽嚭鐝鹃毐鎲?/p>
<p> 灏嶆柤Nike Inc. 鑰愬厠闆嗗湗鐨凜onsumer Direct Offense 瑷堝妰锛屽競鍫翠害鍋氬嚭鍥炴噳銆?/p>
<p> 鎶曡硣鍏徃Susquehana Financial Group 鐧间綀鍫卞憡姝¤繋Nike Inc. 鑰愬厠闆嗗湗浜や粯銆佸壍鏂伴€熷害鐨勬彁楂橈紝浠ユ噳灏嶅揩閫熷璁婃秷璨昏€呯殑鍙ｅ懗锛屼笉閬庯紝瑭插叕鍙歌獚鐐哄叾娓涘皯娆惧紡鐨勮鍕曞闅涗笂娑堣不鑰呬竴鑸緢闆ｇ櫦瑕猴紝浣嗚┎姗熸瑾嶇偤锛孨ike Inc. 鑰愬厠闆嗗湗鎵€鍋氱殑涓€鍒囬兘蹇呴爤鏄搧鐗岀涓€锛屼竴鏃﹀公鍔╀笉鍒板搧鐗屾晥鎳夛紝閭ｉ杭鎵€鍋氱殑涓€鍒囬兘灏囨槸鐒＄敤鍔熴€?/p>
<p> 鎶曡Wedbush Inc. 闉嬫湇鍒嗘瀽甯獵hristopher Svezia 鍓囨涓嶉伩璜卞湴琛ㄧず锛屽皪鏂间竴鍊嬪叕鍙镐締瑾紝瑁佸摗銆侀噸绲勮偗瀹氫笉鏄ソ浜嬶紝鍐嶉亷鍏╁懆鎴戝€戝彲鑳芥渻鐬В鏇村銆?/p>
<p> Nike Inc. 鑰愬厠闆嗗湗鍦ㄨ伈鏄庝腑闄ょ灜琛ㄧず鏈冭娓?%鍝″伐澶栵紝灏嶇簿绨¤▓鍔冩湭閫忛湶浠讳綍绱扮瘈锛屼笉閬庤┎鍏徃灏囨柤6鏈?9鏃ョ櫦浣堝洓瀛ｅ害鍙?017璨″勾鍏ㄥ勾璨″牨銆?/p>
<p> 鍛ㄤ簲鐩ゅ墠锛孨ike Inc. 鑰愬厠闆嗗湗鑲″児涓︽湭鍙楀埌涓婅堪瑷堝妰鍒烘縺锛岀浉鍙嶈┎鍏徃鑲″児鐩ゅ墠绻肩簩澶ц穼閫?%銆?/p>
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<p> <a href="http://www.nikestore-taiwan.com.tw/gallery-57-grid.html">濂楅牠棰ㄨ。</a>鍜孨ike Inc.鑰愬厠闆嗗湗瀹ｄ綀瑁佸摗2%</p>
<p> 鍛ㄥ洓锛屾搧鏈塀randZ鏈€楂樺児鍊兼湇椋惧搧鐗岀殑鍏ㄧ悆鏈€澶ч亱鍕曠敤鍝侀泦鍦?a href="http://www.nikestore-taiwan.com.tw/product-12221.html">jordan 濂?/a>鍜孨ike Inc. (NYSE:NKE) 鑰愬厠闆嗗湗瀹ｄ綀瑁佸摗2%锛岄€欒畵閬庡幓涓夊勾鎸佺簩鍕曡暕鐨勬湇椋鹃浂鍞キ鏇村姞浜哄績鎯舵兌銆?/p>
<p> 鍛ㄥ洓锛孨ike Inc. 鑰愬厠闆嗗湗鐧间綀Consumer Direct Offense 绛栫暐锛岃櫉绋辫鐐烘秷璨昏€呮彁渚涙洿蹇嵎鐨勬湇鍕欙紝瑭茬瓥鐣ュ笇鏈涘埄鐢ㄦ暩瀛楀寲锛岄€氶亷鍔犲挤鐢㈠搧鐨勫壍鏂板拰鍓甸€犺兘鍔涳紝鏇磋布杩戦棞閸靛競鍫寸殑娑堣不鑰咃紝娣卞寲涓€灏嶄竴鐨勮伅绯汇€?/p>
<p> 涓婅堪绛栫暐灏囩敱Nike Brand 鑰愬厠鍝佺墝绺借Trevor Edwards 闋樺皫銆?/p>
<p> 鍦ㄤ粖骞?鏈?5鏃ヨ涓湅涓ぎ闆昏鑷烘洕鍏夎唱閲忓晱椤屾檪锛屽氨鏇炬湁缍茶布鐖嗘枡绋憋紝Nike Inc. 鑰愬厠闆嗗湗鍦ㄤ腑鍦嬬殑绠＄悊鏁堢巼妤典綆锛岃315鏅氭渻淇濈鐨勭敘鍝佽唱閲忓晱椤屽畬鍏ㄥ彲浠ラ伩鍏嶃€?/p>
<p> Consumer Direct Offense 鍓囧笇鏈涢€氶亷鏇撮珮鏁堢殑姹虹瓥銆佹洿澶氱殑鐩存帴闈㈠皪娑堣不鑰呫€佹洿楂樼殑闆诲晢娑堣不鍗犳瘮渚嗗煼琛岄泦鍦樼殑2020瑷堝妰銆傚洜姝わ紝Nike Inc. 鑰愬厠闆嗗湗灏囬泦鍦樼殑6澶ч儴闁€绮剧啊鐐?鍊嬶細鐢盩om Peddie 鎿斾换鍓附瑁佸拰绺界稉鐞嗙殑鍖楃編甯傚牬銆丅ert Hoyt鎿斾换鍓附瑁佸拰绺界稉鐞嗙殑EMEA锛堟瓙娲层€佷腑鏉卞拰闈炴床锛夊競鍫淬€丄ngela Dong 鎿斾换鍓附瑁佸拰绺界稉鐞嗙殑澶т腑鑿競鍫淬€丄nn Hebert 鎿斾换鍓附瑁佸拰绺界稉鐞嗙殑APLA锛堜簽澶€佹媺缇庯級甯傚牬銆?/p>
<p> 闄ゆ涔嬪锛岄泦鍦橀倓纰虹珛鐬?0鍊嬪湅鍌?鍦板崁鐨?2鍊嬫牳蹇冨煄甯傦細绱愮磩銆佸€暒銆佷笂娴枫€佸寳浜€佹礇鏉夌／銆佹澅浜€佸反榛庛€佹煆鏋椼€佸ⅷ瑗垮摜鍩庛€佸反濉炵緟閭ｃ€侀鐖惧拰绫宠槶锛屼笂杩板煄甯傚拰鍦嬪偄灏囨渻鎿旇矤璧烽泦鍦?020骞村闀疯▓鍔冪殑80%銆?/p>
<p> Consumer Direct Offense 灏囧緸2018璨″勾闁嬪鍩疯锛屽洓澶у競鍫磋矤璨汉灏囧悜闆嗗湗鍗€鍩熴€佺稖鍚堝競鍫寸附瑁丒lliott Hill 鍖牨宸ヤ綔銆?/p>
<p> 涓婅堪瑷堝妰鐨勬牳蹇冮倓鍖呮嫭鑱氱劍ZoomX, Air VaporMax 鍜?Nike React 绛夋寮忥紱灏囩敘鍝佸埗閫犲懆鏈熸笡鍗婏紱浠婂鍦ㄤ腑鍦嬪缓绔嬩竴姊濆揩閫熼€氶亾锛岄張鎺ユ渶閲嶈鐨勫競鍫翠笂娴枫€侀鐖惧拰鏉变含锛岃┎鍛藉悕鐐篍xpress Lane 妤嫏宸茬稉鍦ㄥ寳缇庡拰瑗挎瓙閬嬬嚐銆?/p>
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<p> 閬烘喚鐨勬槸锛屽競鍫村皪Nike Inc. 鑰愬厠闆嗗湗鐨勪笂杩扮瓥鐣ヤ甫娌掓湁澶鑸堣叮锛屾洿闂滆ɑ鐨勬槸瑭查泦鍦樼殑瑁佸摗绮剧啊瑷堝妰銆?/p>
<p> 涓婅堪瑷堝妰灏囨渻閫犳垚Nike Inc. 鑰愬厠闆嗗湗绮剧啊2%鐨勫摗宸ュ拰25%鐨勯瀷娆撅紝鎴5鏈堝簳锛岃┎闆嗗湗鎿佹湁70700鍝″伐锛岃鍝′害鎰忓懗钁楄┎闆嗗湗鑷冲皯灏囩爫鎺?400鍚嶅摗宸ャ€?/p>
<p> 鍦ˋdidas AG (ADS.DE) 闃胯开閬旀柉闆嗗湗绛夌鐖皪鎵嬬殑寮峰嫝琛ㄧ従浠ュ強娑堣不甯傚牬浣庤糠涔嬩笅锛孨ike Inc. 鑰愬厠闆嗗湗閬庡幓涓夊勾琛ㄧ従閫愬勾杞夊樊銆?/p>
<p> 鐩＄锛孨ike Inc. 鑰愬厠闆嗗湗浠嶇墷鐗㈠崰鎿氱編鍦嬪競鍫?0%浠ヤ笂鐨勯亱鍕曢瀷鍗犳湁鐜囷紝浣嗛亷鍘讳竴骞磋┎鍏徃甯稿勾鍗犳摎绗竴鐨勭編鍦嬫殺閵烽亱鍕曢瀷鎺掕姒滃墖琚叾鏈€澶х鐖皪鎵婣didas 闃胯开閬旀柉濂蛋锛屽痉鍦嬪搧鐗屾帹鍑虹殑寰╁彜娆惧紡锛岃繋鍚堢灜鐣朵唬閬嬪嫊浼戦枒娼祦锛岃€孨ike 鑰愬厠鍓囪琛屾キ鐮旂┒姗熸NPD 瑾嶇偤閷け鐬敘鍝佽綁鍨嬬殑鏈€濂芥檪姗熴€?/p>
<p> 鍦?鏈堝簳鐧间綀鐨勪笁瀛ｅ害妤妇璨″牨涓紝Nike Inc. 鑰愬厠闆嗗湗鎸囧嚭鏃椾笅Nike 鑰愬厠鍝佺墝鏈締鍗婂勾浜や粯鐨勬湡璨ㄨ▊鍠寗寰?%鐨勮穼骞咃紝鍥哄畾鍖巼瑷堣穼骞呮敹绐勮嚦1%锛岄仩閬滅爺绌舵妲婥onsensus Metrix 缍滃悎鍒嗘瀽甯爯鏈熺殑3.5%澧為暦銆傞€欐槸鑷噾铻嶅嵄姗熷緦2009骞翠互渚嗚┎鍝佺墝瑷傚柈棣栨閷勫緱涓嬭穼锛屼害鍙兘鏄┎闆嗗湗蹇呴爤鏀归潻鐨勯噸瑕佸師鍥犮€?/p>
<p> 姝ゆ瑁佸摗琛屽嫊鍚屾ǎ鏄疦ike Inc. 鑰愬厠闆嗗湗鑷噾铻嶅嵄姗熷緦棣栨瑁佸摗锛?009骞磋┎闆嗗湗瑁佸摗1750浜猴紝浣嗛毃寰岋紝浼撮毃钁楅亱鍕曡妤€愭几瓒ㄧ┅瑭查泦鍦樺叏鐞冨摗宸ュ闀风灜涓€鍊嶃€?/p>
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<p> 5鏈堝簳锛孊ank of America Merrill Lynch (NYSE:BAC) 缇庨妧缇庢灄鏈€鏂扮殑鍫卞憡涓粛鐒剁董鎸佸皪Nike Inc. 鑰愬厠闆嗗湗璺戣几澶у競鐨勮绱氾紝鐩鍍瑰儏42缇庡厓銆傝┎琛岀ū锛孨ike Inc. 鑰愬厠闆嗗湗鐩墠鐨勯珮搴瓨銆佸競鍫翠唤椤嶈Adidas AG 闃胯开閬旀柉闆嗗湗鎼跺オ浠ュ強闂滈嵉楂樼鐢㈠搧閵峰敭鐤插急锛岄兘鐐哄叾鍗冲皣鍒颁締鐨勫勾涓噸瑕侀姺鍞瘈鏃モ€斺€旇繑鏍″鍩嬩笅闅辨偅銆?/p>
<p> 闅ㄨ憲娑堣不鑰呭競鍫磋綁鍚戦亱鍕曚紤闁戯紝Nike Inc. 鑰愬厠闆嗗湗鍦ˋdidas AG 闃胯开閬旀柉闆嗗湗闈㈠墠鐨勫劒鍕㈠凡缍撻’绀虹敋鑷宠檿鏂间笅棰紝鑰屼笖Nike 鑰愬厠鍜孞ordan 鍝佺墝鍦ㄧ眱鐞冮鍒ョ殑浠介涔熻Under Armour Inc. (NYSE:UA) 瀹夊痉鐟牰椋燂紝鑸囦箣鍓?銆?骞存牴鏈笉瀛樺湪绔剁埈鐨勫競鍫寸浉姣旓紝Nike Inc. 鑰愬厠闆嗗湗鐨勫闀峰墠鏅鍙楀埌鎶曡硣鑰呭拰鍒嗘瀽甯殑瀵嗗垏闂滆ɑ銆?/p>
<p> 鍦ㄦ埅鑷?017骞?鏈?8鏃ョ殑涓夊搴︼紝瑭查泦鍦樺儏閷勫緱5%鐨勬敹鍏ュ闀凤紝84.3鍎勭編鍏冪殑鏀跺叆涔熶笉鍙婂競鍫撮爯鏈熺殑84.7鍎勭編鍏冦€侭rian Yarbrough 鍒嗘瀽甯獷dward Jones 鎸囧嚭涓夊搴﹁〃鐝剧劇娉曡畵浜虹湅鍒颁粬鍊戝彲浠ユ仮寰╁線鏃ュ揩閫熷闀风殑甯屾湜銆?/p>
<p> 涓夊搴︼紝鍥哄畾鍖巼瑷圢ike Inc. 鑰愬厠闆嗗湗鏁撮珨鏀跺叆鍚屾瘮涓婃疾7%锛孨ike 鑰愬厠鍝佺墝涔熼寗寰?%鐨勬疾骞咃紝鏀跺叆鐐?9鍎勭編鍏冦€傝┎鍝佺墝鍦ㄨタ姝愩€佸ぇ涓彲鍗€鍜屾柊鑸堝競鍫翠互鍙奡portswear 鑸嘕ordan Brand 鍏╁ぇ椤炲垾閮芥湁闆欎綅鏁稿闀凤紝浣嗘牳蹇冨寳缇庡競鍫村儏澧?%锛屽垎鏋愬斧Edward Jones 瑾嶇偤閫欐ǎ鐨勫箙搴︿笉鍚堟牸銆?/p>
<p> 鐒℃檪灏氫腑鏂囩恫锛堝井淇¤櫉锛歯ofashioncn锛夋暩鎿氶’绀猴紝鍦ㄦ渶杩戠殑鍥涘搴︼紝鍥哄畾鍖巼瑷圓didas AG 闃胯开閬旀柉闆嗗湗鐨勫寳缇庡競鍫撮姺鍞闀风巼楂橀仈29%锛孭uma SE (PUM.DE) 褰Μ鐨勫閫熶篃閬斿埌9.9%锛岄€nder Armour Inc. 瀹夊痉鐟?.9%鐨勫闀蜂篃寮烽亷Nike 鑰愬厠鍝佺墝銆?/p>
<p> Nike Inc. 鑰愬厠闆嗗湗棣栧腑鍩疯瀹楳ark Parker 鍦ㄤ笁瀛ｅ害璨″牨寰屽垎鏋愬斧鏈冭涓婃寚鍑猴紝缍茶臣瓒ㄥ嫝瓒婃紨瓒婄儓璁撳偝绲卞楂旈浂鍞畩寰楁洿鍔犲洶闆ｏ紝鐭湡鍏ф姌鎵ｇ挵澧冮倓鏈冩儭鍖栵紝鑰屼粬鍊戞鑷村姏鏀瑰杽鐩存帴闈㈠皪娑堣不鑰呴姺鍞拰鍔犻€熺敘鍝佸壍鏂板拰浜や粯鐨勬晥鐜囦互鎳夊皪娑堣不缈掓叄鐨勮綁璁婏紝鍦ㄥ寳缇庡競鍫翠粬鍊戜篃灏囨笡灏戠敘鍝佷緵鎳夈€?/p>
<p> 鍙︿竴鏂归潰锛岄洊鐒朵笁瀛ｅ害鍦ㄥぇ涓彲鍗€鏀跺叆淇濇寔15%鐨勮純蹇闀凤紝浣嗕篃瀛樺湪涓嶇⒑瀹氭€с€備粖骞村ぎ瑕?15鏅氭渻涓婏紝Nike 鑰愬厠鍝佺墝鎴愮偤鍏朵腑涓€鍊嬮棞閸佃锛岃┎鍝佺墝鐨凨obe Bryant 绉戞瘮路浣堣悐鎭╁京鍒荤増绫冪悆闉嬭鐖嗘矑鏈夊瀹ｅ偝鑸畨瑁濇埃澧婏紝鐒¤珫鏄綔鐐哄叏鐞冩渶澶ч亱鍕曞搧鐗岃涓湅娑堣不鑰呯偤鈥滄按榄氣€濈殑鍗€鍒ュ皪寰呴倓鏄啘鑱炶鍦嬪偄濯掗珨鏇濆厜鍓嶅皪璩艰卜鑰呯殑鎱嬪害鍜屽皪鍟忛鐨勮檿鐞嗛兘璁撲汉蹇冨瘨锛屽湪绔剁埈鐧界啽鍖栫殑鐣跺墠閬嬪嫊鐢㈠搧甯傚牬涓竴鍊?15鎴栬冻浠ヨ畵閫欏€嬩笘鐣屾渶鐭ュ悕鍝佺墝涔嬩竴娌夊瘋涓€娈垫檪闁撱€?/p>
<p> 鐒惰€岀従鍦ㄨ窛闆ike Inc. 鑰愬厠闆嗗湗娌栨搳500鍎勭編鍏冨勾鏀跺叆鐨勭洰妯欐湡闄?020璨″勾闅绘湁3骞达紝鐐洪仈鍒伴€欏€嬬洰妯欒┎闆嗗湗蹇呴爤瀵︾従鑷冲皯10%鐨勫勾鏀跺叆澧為暦锛屼絾鑷?015骞?0鏈堢櫦浣堢洰妯欎互渚嗚┎闆嗗湗涓€鐩撮兘涓嶉仈妯欍€傚悓妯ｅ洜鐐哄闀锋斁绶╅泦鍦樿偂鍍瑰湪2016骞撮寗寰楅亷鍘?骞撮娆″叏骞翠笅璺屻€?/p>
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<p> Nike Inc. 鑰愬厠闆嗗湗鍦ㄥ寳缇庢湰鍦熷競鍫翠緷鑸婄柌杌?涓湅涔熷湪315浜嬩欢寰屽嚭鐝鹃毐鎲?/p>
<p> 灏嶆柤Nike Inc. 鑰愬厠闆嗗湗鐨凜onsumer Direct Offense 瑷堝妰锛屽競鍫翠害鍋氬嚭鍥炴噳銆?/p>
<p> 鎶曡硣鍏徃Susquehana Financial Group 鐧间綀鍫卞憡姝¤繋Nike Inc. 鑰愬厠闆嗗湗浜や粯銆佸壍鏂伴€熷害鐨勬彁楂橈紝浠ユ噳灏嶅揩閫熷璁婃秷璨昏€呯殑鍙ｅ懗锛屼笉閬庯紝瑭插叕鍙歌獚鐐哄叾娓涘皯娆惧紡鐨勮鍕曞闅涗笂娑堣不鑰呬竴鑸緢闆ｇ櫦瑕猴紝浣嗚┎姗熸瑾嶇偤锛孨ike Inc. 鑰愬厠闆嗗湗鎵€鍋氱殑涓€鍒囬兘蹇呴爤鏄搧鐗岀涓€锛屼竴鏃﹀公鍔╀笉鍒板搧鐗屾晥鎳夛紝閭ｉ杭鎵€鍋氱殑涓€鍒囬兘灏囨槸鐒＄敤鍔熴€?/p>
<p> 鎶曡Wedbush Inc. 闉嬫湇鍒嗘瀽甯獵hristopher Svezia 鍓囨涓嶉伩璜卞湴琛ㄧず锛屽皪鏂间竴鍊嬪叕鍙镐締瑾紝瑁佸摗銆侀噸绲勮偗瀹氫笉鏄ソ浜嬶紝鍐嶉亷鍏╁懆鎴戝€戝彲鑳芥渻鐬В鏇村銆?/p>
<p> Nike Inc. 鑰愬厠闆嗗湗鍦ㄨ伈鏄庝腑闄ょ灜琛ㄧず鏈冭娓?%鍝″伐澶栵紝灏嶇簿绨¤▓鍔冩湭閫忛湶浠讳綍绱扮瘈锛屼笉閬庤┎鍏徃灏囨柤6鏈?9鏃ョ櫦浣堝洓瀛ｅ害鍙?017璨″勾鍏ㄥ勾璨″牨銆?/p>
<p> 鍛ㄤ簲鐩ゅ墠锛孨ike Inc. 鑰愬厠闆嗗湗鑲″児涓︽湭鍙楀埌涓婅堪瑷堝妰鍒烘縺锛岀浉鍙嶈┎鍏徃鑲″児鐩ゅ墠绻肩簩澶ц穼閫?%銆?/p>
by hongfei
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