愛迪達 與耐吉比賽“斷臂”
中文(简体) Public
<a href="http://www.hiishop.com/" target="_blank">adidas 瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慳didas 瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨勬剾杩仈澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">鑳¤粛鑿?2015骞翠簽娲叉澂瓒崇悆璩斤紝涓湅闅婂嚭浜烘剰鏂欏皬绲勮辰涓夋埌鍏ㄥ嫕锛岄Μ涓婃湁浜鸿渚冿紝 adidas 閬嬪嫊闀疯げ 涓巃didas涓嶆噳瑭叉斁妫勮磰鍔╀腑鍦嬮殜锛岃畵鑰愬悏鎾跨灜渚垮疁銆?瑕佷笉瑕佸墲闆㈡▊姝ワ紙Rockport锛夊搧鐗岋紝 adi
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<p> 2015骞翠簽娲叉澂瓒崇悆璩斤紝涓湅闅婂嚭浜烘剰鏂欏皬绲勮辰涓夋埌鍏ㄥ嫕锛岄Μ涓婃湁浜鸿渚冿紝<a href="http://www.hiishop.com/product/adidas-yundongchangku-bk7448/">adidas 閬嬪嫊闀疯げ</a>涓巃didas涓嶆噳瑭叉斁妫勮磰鍔╀腑鍦嬮殜锛岃畵鑰愬悏鎾跨灜渚垮疁銆?/p>
<p> 瑕佷笉瑕佸墲闆㈡▊姝ワ紙Rockport锛夊搧鐗岋紝<a href="http://www.hiishop.com/cate/t-xu/">adidas 涓婅。</a>涓巃didas鍏跺涔熻不鐬竴鐣姛澶巶閲忋€傛棭鍦?014骞?鏈堬紝鏈夋秷鎭ū鎰涜开閬斿皣鍑哄敭妯傛鍝佺墝锛屾棩鍓嶏紝閫欎竴鍌宠仦鎴愮湡锛屽垎鏋愪汉澹獚鐐洪€欎竴鍓濋洟鐨勮垑鍕曪紝鏈夊姪鏂兼剾杩仈绺皬鑸囪€愬悏鐨勮窛闆€?/p>
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<p> 妯傛鐨勬キ绺句竴鐩翠笉鐩″浜烘剰銆傚紬鑻ユ柉鐗规矙鍒╂枃鍏ㄧ悆鍚堝ぅ浜哄吋澶т腑鑿崁钁ｄ簨绺界稉鐞嗙帇鏄曞皪鏈牨瑷樿€呯ū锛孉didas灏峈ockport鐨勬敼閫犱笉鎴愬姛锛屼娇鍏剁劇娉曡瀺鍏didas鐨勯珨绯讳箣涓紝澶卞幓鐬搧鐗屽師鏈夌殑娲诲姏銆?/p>
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<p> 璺戝湪鍓嶉潰鐨勮€愬悏閭勫湪杓曡鍓嶉€诧紝鎵撶畻鍦ㄦ牳蹇冪殑鐢㈠搧闋樺煙閫蹭竴姝ュ缓绔嬪劒鍕€侼ike鍦?012骞村嚭鍞灜瀛愬搧鐗孶mbro銆丆oleHaan銆侼ike鏄庣⒑琛ㄧず锛屽墲闆㈠瓙鍝佺墝鏄偤鐬泦涓簿鍔涚稉鐕烴ike銆丣ordanBrand銆丆onverse銆丠urley鍝佺墝銆侫didas鍦ㄥ叾涓昏甯傚牬姝愭床鑸囧痉鍦嬩箣甯傚牬浠介姝ｉ潰鑷ㄤ富瑕佸皪鎵婲ike鐨勪笉鏂疯牰椋熴€?012骞达紝Adidas鍦ㄨタ姝愰珨鑲查亱鍕曞搧甯傚牬鐨勫崰鏈夌巼閬斿埌13.2%锛孨ike鍓囧崰鍒版暣鍊嬪競鍫寸殑12.4%銆?/p>
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<p> 瑕佷笉瑕佸墲闆㈡▊姝ワ紙Rockport锛夊搧鐗岋紝<a href="http://www.hiishop.com/cate/t-xu/">adidas 涓婅。</a>涓巃didas鍏跺涔熻不鐬竴鐣姛澶巶閲忋€傛棭鍦?014骞?鏈堬紝鏈夋秷鎭ū鎰涜开閬斿皣鍑哄敭妯傛鍝佺墝锛屾棩鍓嶏紝閫欎竴鍌宠仦鎴愮湡锛屽垎鏋愪汉澹獚鐐洪€欎竴鍓濋洟鐨勮垑鍕曪紝鏈夊姪鏂兼剾杩仈绺皬鑸囪€愬悏鐨勮窛闆€?/p>
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<p> Rockport鍦ˋdidas楂旂郴涓殑鍟忛鏇存棭涔嬪墠渚垮凡鏈夐爯鍏嗭紝2009骞寸稉姝烽噾铻嶅嵄姗熷緦锛孉didas鍏徃姹烘剰灏囩劇鍔╂柤鍟嗘キ鎴愬姛鐨勬キ鍕欑爫鎺夛紝闅ㄥ緦绺法鐬璕eebok銆丷ockport绛夋棗涓嬪搧鐗岀殑闆囧摗銆傜帇鏄曡〃绀猴紝鐢辨鍙锛屽皪鏂糀didas鑰岃█锛孯ockport宸叉洿澶氬湴鎴愮偤鍏徃鐧煎睍鐨勮矤鎿?鑰岄潪鍘熶締瑷兂鐨勫闀峰嫊鍔涖€?/p>
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<p> 闄ょ灜瀹屾垚鑷繁闋愬畾鐨勭洰妯欏洶闆ｉ噸閲嶏紝绔剁埈灏嶆墜鑰愬悏鐨勫嫝闋篃鏄拕鍜勯€间汉銆?010璨″勾锛岃€愬悏鐨勬敹鍏ユ槸183.24鍎勭編鍏冿紝鍒?014璨″勾锛堟埅鑷崇暥骞?鏈堬級锛屾敹鍏ュ闀疯繎50%鑷?77.99鍎勭編鍏冿紝鑰屾剾杩仈2010璨″勾鐨勯姺鍞鍒?014璨″勾闅诲闀风灜绱?3%銆?/p>
<p> 璺戝湪鍓嶉潰鐨勮€愬悏閭勫湪杓曡鍓嶉€诧紝鎵撶畻鍦ㄦ牳蹇冪殑鐢㈠搧闋樺煙閫蹭竴姝ュ缓绔嬪劒鍕€侼ike鍦?012骞村嚭鍞灜瀛愬搧鐗孶mbro銆丆oleHaan銆侼ike鏄庣⒑琛ㄧず锛屽墲闆㈠瓙鍝佺墝鏄偤鐬泦涓簿鍔涚稉鐕烴ike銆丣ordanBrand銆丆onverse銆丠urley鍝佺墝銆侫didas鍦ㄥ叾涓昏甯傚牬姝愭床鑸囧痉鍦嬩箣甯傚牬浠介姝ｉ潰鑷ㄤ富瑕佸皪鎵婲ike鐨勪笉鏂疯牰椋熴€?012骞达紝Adidas鍦ㄨタ姝愰珨鑲查亱鍕曞搧甯傚牬鐨勫崰鏈夌巼閬斿埌13.2%锛孨ike鍓囧崰鍒版暣鍊嬪競鍫寸殑12.4%銆?/p>
<p> 鐜嬫槙瑾紝鍠氨涓湅甯傚牬渚嗙湅锛孨ike杩戝勾渚嗕笉鏂峰姞澶у皪閬嬪嫊闋樺煙鐨勬姇鍏ワ紝闋荤箒璐婂姪楂旇偛鏄庢槦鑸囪辰浜嬨€佸埄鐢ㄥぇ鏁告摎鐕熼姺绛夎垑鎺兘浣垮緱Nike涓嶆柗鎷夐枊鑸嘇didas鐨勫樊璺濄€傜洝绠?008骞村緦锛孉didas閫氶亷娓犻亾涓嬫矇銆佹帹鍑轰笉鍚屽畾浣嶇殑鐢㈠搧绛夋帾鏂戒締缍寔澧為暦锛屼絾闀烽仩渚嗙湅閫欎簺鏂规硶浠嶇劇娉曚繚鎸丄didas鐨勫彲鎸佺簩澧為暦鎬с€?/p>
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by ybg71858012
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