Adidas擬用三招搶回美國市場：垂角、改革、賣
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璐忓晢缍?http://www.winshang.com2015骞?2鏈?0鏃?1:37渚嗚嚜锛歠it鐞嗘兂鐢熸椿瀵﹂瀹?鏍稿績鎻愮ず锛歛didas鏂归潰灞曢枊鐬笉灏戞柊鍕曚綔锛屾瘮鏂硅鎸栬蛋NIKE闉嬮瑷▓涓诲姏銆佹绨戒笅鐧惧悕NFL/MLB閬嬪嫊鍝°€佸湪绱愮磩鐧间綀鍙蹭笂鏈€寮?/div>
adidas鏂归潰灞曢枊鐬笉灏戞柊鍕曚綔锛屾瘮鏂硅鎸栬蛋NIKE闉嬮瑷▓涓诲姏銆佹绨戒笅鐧惧悕NFL/MLB閬嬪嫊鍝°€佸湪绱愮磩鐧间綀鍙蹭笂鏈€寮疯窇闉婾ltra Boost……濡傛灉绔欓仩涓€榛炰締鐪嬶紝灏卞緢瀹规槗鐧肩従鍏朵腑闂滆伅——adidas姝ｇ妤典綀灞€锛屾剰鍦ㄦ惗鍥炵編鍦嬪競鍫淬€?鍦ㄨUNDER ARMOUR鎼惰蛋鍏ㄧ編绗簩鐨勪綅瀛愮殑鍚屾檪锛宎didas鏂归潰涔熷睍闁嬬灜涓嶅皯鏂板嫊浣滐紝姣旀柟瑾寲璧癗IKE闉嬮瑷▓涓诲姏銆佹绨戒笅鐧惧悕NFL/MLB閬嬪嫊鍝°€佸湪绱愮磩鐧间綀鍙蹭笂鏈€寮疯窇闉婾ltra Boost 濡傛灉绔欓仩涓€榛炰締鐪嬶紝灏卞緢瀹规槗鐧肩従鍏朵腑闂滆伅 adidas姝ｇ妤典綀灞€锛屾剰鍦ㄦ惗鍥炵編鍦嬪競鍫淬€?鎴戝€戞兂瑕佹帹缈籒IKE鍦ㄧ編鍦嬪競鍫寸殑涓诲皫鍦颁綅 锛屼笂浠讳笉涔呯殑adidas鍏ㄧ悆鍝佺墝绺界洠Eric Liedtke鍦ㄦ渶杩戠殑濯掗珨閲囪í涓〃閬旂灜淇″績锛岄偅楹奸€欏€嬮暦鏈熺洡韪炴瓙娲茬殑閬嬪嫊鍝佺墝锛屾墦绠楀浣曞鐝惧畠宸茬稉鏈変簺鐮寸鐨?缇庡湅澶?鍛?
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Eric Liedtke鍦?994骞村姞鍏didas锛屼甫鍦ㄥ幓骞村崌浠诲叏鐞冨搧鐗岀附鐩ｏ紝鑰屼粬鏈€鍒濆叾瀵︽槸涓€鍚嶈冻鐞冮亱鍕曞摗銆傝冻鐞冿紝涔熸槸adidas鏈€鍏风鐖鍔涚殑闋樺煙銆?
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UNDER ARMOUR鎷夸笅鍏ㄧ編绗簩鐨勫悕铏燂紝鎴栬ū灏嶆垜鍊戣€岃█鏈変簺鎰忓锛屼絾缇庡湅浜轰甫涓嶈寰椼€俇NDER ARMOUR闆栫劧骞磋紩(鎴愮珛鏂?996骞?锛屼絾鐣㈢珶鏄湡鐢熷湡闀风殑缇庡湅浣紝鍙堟槸鍋氭﹦娆栫悆鐧煎偄(缇庡湅鍥涘ぇ鐞冧箣涓€锛屽彟澶栦笁鐞冨垎鍒ョ偤妫掔悆銆佺眱鐞冨拰鍐扮悆)锛屼笖浠ョ穵韬。鐐烘牳蹇冩帹鍑虹灜涓嶅皯瑷▓绨＄磩銆佸姛鑳戒笉淇楃殑閬嬪嫊瑁濆倷锛岀敱姝ゅ惛寮曠灜涓嶅皯骞磋紩鐨勯亱鍕曟剾濂借€呫€傚枖锛岄倓鏈変竴浣嶉噸閲忕礆绮夌挡鏄編鍦嬬附绲卞ェ宸撮Μ銆?
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鍕佹暤NIK 绌╁潗绗竴鎶婁氦鏄撱€佽€佸厔寮烶UMA涓嶆柗鐧煎姏銆侀倓鏈夋柊浜篣NDER ARMOUR铏庤鐪堢湀锛屼締鑷?娌夌潯涔嬪湴 (寰峰湅璧埦浣愭牴濂ф媺璧皬閹殑鍒ョū)鐨刟didas椤劧涓嶈兘鍐嶅湪缇庡湅甯傚牬涓婄辜绾屾矇鐫＄灜銆傛柤鏄紝涓€鍫村啀閫?缇庡湅澶?鐨勯亱鍕曟鍦ㄩ€欏€嬪痉鍦嬮亱鍕曞ぇ鐗岀殑鍏ч儴灞曢枊銆?
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鏇村闂滄柤瑭茬郴鍒?a href="http://www.hiishop.com/">鎰涜开閬?nmd</a>鐨勬柊鍝佽硣瑷婏紝鏁珛闂滄敞鎰涜开閬旂恫璺姌鎵ｅ簵锛?a href="http://www.hiishop.com/">http://www.hiishop.com/</a>;锛夌殑寰岀簩鍫遍亾锛屾柊鍝侀瀷娆句綆鑷充簲鎶樿捣锛岄倓鏈夌Ξ鍝佺浉閫侊紝鍗冭惉涓嶈閷亷鍠旓紒
adidas鏂归潰灞曢枊鐬笉灏戞柊鍕曚綔锛屾瘮鏂硅鎸栬蛋NIKE闉嬮瑷▓涓诲姏銆佹绨戒笅鐧惧悕NFL/MLB閬嬪嫊鍝°€佸湪绱愮磩鐧间綀鍙蹭笂鏈€寮疯窇闉婾ltra Boost……濡傛灉绔欓仩涓€榛炰締鐪嬶紝灏卞緢瀹规槗鐧肩従鍏朵腑闂滆伅——adidas姝ｇ妤典綀灞€锛屾剰鍦ㄦ惗鍥炵編鍦嬪競鍫淬€?鍦ㄨUNDER ARMOUR鎼惰蛋鍏ㄧ編绗簩鐨勪綅瀛愮殑鍚屾檪锛宎didas鏂归潰涔熷睍闁嬬灜涓嶅皯鏂板嫊浣滐紝姣旀柟瑾寲璧癗IKE闉嬮瑷▓涓诲姏銆佹绨戒笅鐧惧悕NFL/MLB閬嬪嫊鍝°€佸湪绱愮磩鐧间綀鍙蹭笂鏈€寮疯窇闉婾ltra Boost 濡傛灉绔欓仩涓€榛炰締鐪嬶紝灏卞緢瀹规槗鐧肩従鍏朵腑闂滆伅 adidas姝ｇ妤典綀灞€锛屾剰鍦ㄦ惗鍥炵編鍦嬪競鍫淬€?鎴戝€戞兂瑕佹帹缈籒IKE鍦ㄧ編鍦嬪競鍫寸殑涓诲皫鍦颁綅 锛屼笂浠讳笉涔呯殑adidas鍏ㄧ悆鍝佺墝绺界洠Eric Liedtke鍦ㄦ渶杩戠殑濯掗珨閲囪í涓〃閬旂灜淇″績锛岄偅楹奸€欏€嬮暦鏈熺洡韪炴瓙娲茬殑閬嬪嫊鍝佺墝锛屾墦绠楀浣曞鐝惧畠宸茬稉鏈変簺鐮寸鐨?缇庡湅澶?鍛?
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Eric Liedtke鍦?994骞村姞鍏didas锛屼甫鍦ㄥ幓骞村崌浠诲叏鐞冨搧鐗岀附鐩ｏ紝鑰屼粬鏈€鍒濆叾瀵︽槸涓€鍚嶈冻鐞冮亱鍕曞摗銆傝冻鐞冿紝涔熸槸adidas鏈€鍏风鐖鍔涚殑闋樺煙銆?
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UNDER ARMOUR鎷夸笅鍏ㄧ編绗簩鐨勫悕铏燂紝鎴栬ū灏嶆垜鍊戣€岃█鏈変簺鎰忓锛屼絾缇庡湅浜轰甫涓嶈寰椼€俇NDER ARMOUR闆栫劧骞磋紩(鎴愮珛鏂?996骞?锛屼絾鐣㈢珶鏄湡鐢熷湡闀风殑缇庡湅浣紝鍙堟槸鍋氭﹦娆栫悆鐧煎偄(缇庡湅鍥涘ぇ鐞冧箣涓€锛屽彟澶栦笁鐞冨垎鍒ョ偤妫掔悆銆佺眱鐞冨拰鍐扮悆)锛屼笖浠ョ穵韬。鐐烘牳蹇冩帹鍑虹灜涓嶅皯瑷▓绨＄磩銆佸姛鑳戒笉淇楃殑閬嬪嫊瑁濆倷锛岀敱姝ゅ惛寮曠灜涓嶅皯骞磋紩鐨勯亱鍕曟剾濂借€呫€傚枖锛岄倓鏈変竴浣嶉噸閲忕礆绮夌挡鏄編鍦嬬附绲卞ェ宸撮Μ銆?
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鍕佹暤NIK 绌╁潗绗竴鎶婁氦鏄撱€佽€佸厔寮烶UMA涓嶆柗鐧煎姏銆侀倓鏈夋柊浜篣NDER ARMOUR铏庤鐪堢湀锛屼締鑷?娌夌潯涔嬪湴 (寰峰湅璧埦浣愭牴濂ф媺璧皬閹殑鍒ョū)鐨刟didas椤劧涓嶈兘鍐嶅湪缇庡湅甯傚牬涓婄辜绾屾矇鐫＄灜銆傛柤鏄紝涓€鍫村啀閫?缇庡湅澶?鐨勯亱鍕曟鍦ㄩ€欏€嬪痉鍦嬮亱鍕曞ぇ鐗岀殑鍏ч儴灞曢枊銆?
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鏇村闂滄柤瑭茬郴鍒?a href="http://www.hiishop.com/">鎰涜开閬?nmd</a>鐨勬柊鍝佽硣瑷婏紝鏁珛闂滄敞鎰涜开閬旂恫璺姌鎵ｅ簵锛?a href="http://www.hiishop.com/">http://www.hiishop.com/</a>;锛夌殑寰岀簩鍫遍亾锛屾柊鍝侀瀷娆句綆鑷充簲鎶樿捣锛岄倓鏈夌Ξ鍝佺浉閫侊紝鍗冭惉涓嶈閷亷鍠旓紒
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