耐吉20年來首虧損：北美業績下滑 利潤空間受擠
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<p> 鍒╂饯绌洪枔鍙楁摖澹?/p>
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<p> 鈥?017骞翠互渚?鑰愬悏鐨勭簿鑻遍亱鍕曞搧鐗屼富瑕佹槸鍌崇当鐨勪簲澶ч亱鍕曠郴鍒?瑭瑰鏂€佺姣斻€佹潨铇壒绛夎€佺墝鏄庢槦浠ｈ█浜虹殑甯跺嫊涓嶈冻浠ユ彁鍗囪€愬悏鐨勭敘鍝佸埄娼?鍙嶅€掍娇寰楁垚鏈姞澶?鍔犱笂娌掓湁鐗瑰垾鐨勯珮婧㈠児鏂版鐢㈠搧鎴愮偤甯傚牬涓绘祦,鍩烘湰娆剧敘鍝佸鍊?鍊夊劜鎴愭湰涓婂崌,鎿犲鐬埄娼ょ殑绌洪枔銆傚彟澶栦篃鏈夌敓鐢唬宸ユ垚鏈楂樺洜绱犵殑褰遍熆,涓湅鍜岃秺鍗楃瓑鍦颁唬宸ヤ紒妤敓鐢㈡垚鏈湪閬庡幓鍧囨湁鎵€鎻愰珮銆傗€?/p>
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<p> 鑰愬悏鐨勫埄娼ょ巼宸插緸46%闄嶈嚦44%宸﹀彸銆備笂鍊嬭病瀛?瑭查泦鍦橀姺鍞鍚屾瘮涓婃疾5%鑷?6鍎勭編鍏?鍑堝埄娼ゅ墖鍚屾瘮涓嬭穼9%鑷?.67鍎勭編鍏冦€?/p>
<p> 鍖楃編甯傚牬闈㈣嚚鎸戞埌</p>
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<p> 灏嶆,鑰愬悏闆嗗湗CEO棣厠路甯曞厠(Mark Parker) 琛ㄧず,鐩墠鍏徃鍦ㄥ寳缇庡競鍫翠粛闂滆ɑ闁€搴楅珨椹楁敼鍠勫拰鐢㈠搧瑕忔ā鎿村ぇ,涓婅堪鏀归潻涔熷彇寰楃灜鏄庨’鐨勬垚鏋?鍥涘搴﹂枊绔?鐢辨柤娑堣不鑰呭皪鏂扮敘鍝佸弽鏄犺壇濂?闁嬪琛ㄧ従涓嶉尟銆備笉閬庝粬涔熻〃绀?鍖楃編甯傚牬鎭㈠京澧為暦鍙兘瑕佸埌涓嬩竴璨″勾,鐣跺墠鐨勫洓瀛ｅ害闋愭湡鍍呭彲浠ユ寔骞?2019璨″勾闋愯▓鏈夊€嬩綅鏁稿闀枫€?/p>
<p> 鑸囪€愬悏鍦ㄥ寳缇庣殑鏀跺叆閫ｇ簩涓夊€嬪搴︿笅婊戠浉鍙?鎰涜开閬?2017璨″勾鍦ㄥ寳缇庡湴鍗€鐨勬敹鍏ラ寗寰?7.4%鐨勫闀疯嚦42.75鍎勬瓙鍏?鍗犵附鏀跺叆鐨?0.1%銆傛剾杩仈闋愭湡鍏舵槑骞村湪鍖楃編鐨勫競鍫翠唤椤嶅皣寰炵従鍦ㄨ純浣庣殑鍗犳瘮鎻愰珮鍒?5%鑷?0%宸﹀彸銆?/p>
<p> 甯傚牬鐮旂┒鍏徃The NPD Group鐨勬暩鎿氶’绀?2017骞磋€愬悏鍝佺墝閬嬪嫊闉嬬殑缇庡湅甯傚牬浠介寰?4.5%涓嬮檷鑷?2.9%,鍏勫紵鍝佺墝Jordan涔熷井闄?.3鍊嬬櫨鍒嗛粸鑷?0.8%,鑰屽叾鏈€澶х鐖皪鎵嬫剾杩仈鍝佺墝鐨勫競鍫翠唤椤嶅墖寰?.8%澶у箙鎻愰珮鍒?0.3%銆?/p>
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<p> 鎶煎涓湅甯傚牬</p>
<p> 灏嶈€愬悏渚嗚,鍊煎緱楂樿垐鐨勬槸,鍏跺湪涓湅甯傚牬绻肩簩淇濇寔寮峰媮澧為暦,瀛ｅ害鏀跺叆澧炲箙24.3%鑷?3.36鍎勭編鍏?涓昏鍙楅瀷灞ラ姺鍞澶ф疾21%鍜屾湇椋鹃姺鍞涓婃疾36%鎺ㄥ嫊銆?/p>
<p> 鈥滃寳缇庡競鍫寸殑妤妇浣庤糠鑸囦腑鍦嬪競鍫寸殑澧為暦褰㈡垚楫槑灏嶆瘮銆傗€濆搧鐗岀嚐閵峰皥鍌㈤櫝鐟嬪憡瑷磋鑰?鑰愬悏鍦ㄤ腑鍦嬪競鍫存湁澶氱ó搴楅嫪褰㈡厠,鐗瑰垾鏄姌鎵ｅ簵闁嬪緱澶?灏嶆キ绺捐并鐛昏純澶氥€傚彟澶?鑰愬悏娓犻亾涓嬫矇,鎶婂皥璩ｅ簵鍜屾姌鎵ｅ簵闁嬪線涓夊洓绶氬競鍫?涔熸惗濂灜涓€浜涘湅鍏ч亱鍕曟湇椋惧搧鐗岀殑甯傚牬,灏庤嚧閫欎簺鏈湡鍝佺墝妤妇涓嬫粦銆?/p>
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<p> 鍦ㄤ腑鍦嬪競鍫?鑰愬悏涓夊搴︽敹鍏ュ闀?4.3%,鑰屾剾杩仈鍥涘搴﹀墖澧為暦鐬?1.7%銆傞洊鐒惰€愬悏澶т腑鑿崁鍦ㄩ泦鍦樺収寮曢牁鐬キ绺惧闀?浣嗙浉灏嶆柤绔剁埈灏嶆墜渚嗚,姝ゅ墠鐨勫劒鍕㈠凡缍撲笉鍐嶆槑椤€?/p>
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