專訪愛迪達大中華區董事總經理高嘉禮
中文(简体) Public
<a href="http://www.hiishop.com/" target="_blank">adidas 瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慳didas 瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨勬剾杩仈澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">閫ｇ簩浜斿勾妤妇澧為暦鐨?adidas california t shirt 鍜屾剾杩仈鐝惧湪鍒扮灜 閫氬線2015涔嬭矾 鐨勬矕鍒洪殠娈点€傛剾杩仈闆嗗湗澶т腑鑿崁钁ｄ簨绺界稉鐞嗛珮鍢夌Ξ鍦ㄦ帴鍙楀寳浜晢鍫辫鑰呴噰瑷檪琛ㄧず锛屽洓骞村墠鎵胯灏嶅搧鐗岀殑鎴扮暐
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<p> 閫ｇ簩浜斿勾妤妇澧為暦鐨?a href="http://www.hiishop.com/product/adidas-txu-87/">adidas california t shirt</a>鍜屾剾杩仈鐝惧湪鍒扮灜 閫氬線2015涔嬭矾 鐨勬矕鍒洪殠娈点€傛剾杩仈闆嗗湗澶т腑鑿崁钁ｄ簨绺界稉鐞嗛珮鍢夌Ξ鍦ㄦ帴鍙楀寳浜晢鍫辫鑰呴噰瑷檪琛ㄧず锛屽洓骞村墠鎵胯灏嶅搧鐗岀殑鎴扮暐鎶曡硣銆侀浂鍞殑閲嶆銆侀杸搴楃殑鎿村嫉瑷堝妰閮藉彲浠ユ墦鍊嬪嬀銆備笉閬庯紝閫欎甫闈炴剰鍛宠憲<a href="http://www.hiishop.com/product/adidas-txu-86/">adidas shirt womens</a>鍜屾剾杩仈灏囬枊濮嬪湪涓湅鐨勫潶閫旓紝寰炰綆娼湡鎴愬姛缈昏韩鐨勬剾杩仈甯屾湜閲嶆尟鍏跺湪閬嬪嫊闋樺煙鐨勫奖闊垮姏銆?/p>
<p> 鎷撳睍鏈締鍩庡競</p>
<p> 鑸囧叾浠栭棞搴楁笡搴瓨鐨勫搧鐗屼笉鍚岋紝鍦ㄩ€欒吉琛屾キ浣庢疆涓紝鎰涜开閬斾緷鐒朵繚鎸佺灜涓︿笉浣庣殑闁嬪簵閫熷害銆?鑷垜鍊?閫氬悜2015涔嬭矾 鎴扮暐闁嬪睍浠ヤ締锛屾剾杩仈鍦ㄤ腑鍦嬫柊澧炵灜2000鍌㈤杸搴椾箣澶氾紝澶у鏁镐綅鏂艰純浣庣窔鍩庡競銆?鍚戜笁鍥涚窔鍩庡競鐢氳嚦绺ｇ礆甯傜瓑鏇翠綆绶氱殑鍩庡競鎷撳睍鏄墍鏈夐亱鍕曞搧鐗屾姷鎶楀闀风珐鎱㈢殑涓€鍊嬮€斿緫锛屼笉閬庨珮鍢夌Ξ鏇撮鎰忓皣閫欎簺鍩庡競绋变箣鐐?鏈締鍩庡競 銆?濡傛灉鍙腑灏忓瀷鍩庡競鎴栬€呴潪涓€绶氬煄甯傛槸鏈変竴浜涜矤闈㈡剰缇╃殑锛屾墍浠ユ垜鍊戠ū鐐烘湭渚嗗煄甯傘€?鎿氬叾閫忛湶锛屾剾杩仈2014骞存柊闁嬬殑搴楅嫪涓綅鏂兼湭渚嗗煄甯傜殑搴楅嫪鍗犲埌50%銆?/p>
<p> 鑸囦箣鍓嶅湪涓€浜岀窔鍩庡競闁嬪簵鐩告瘮锛屽湪鏈締鍩庡競闁嬪簵闇€瑕佹洿鍔犺鎱庯紝閫欎篃鏄?閫氬悜2015涔嬭矾 鎴扮暐涓?5鍊嬫ā濉婂叾涓殑涓€鍊嬫柟闈紝闆跺敭鎿村嫉妯″銆傞珮鍢夌Ξ琛ㄧず锛屽湪浠讳綍涓€鍊嬪湴鏂归枊搴椾箣鍓嶏紝鍖呮嫭闁嬪皥鐕熷簵涔嬪墠鎴戝€戦兘鏈冨仛涓€鍊嬮潪甯稿毚鏍肩殑瑾挎煡锛岀劧寰屾垜鍊戞渻鍋氬嚭涓€鍊嬭浼帮紝灏辨槸姣忓钩鏂圭背鐨勯姺鍞鑳介仈鍒板灏戙€?/p>
<p> 灏嶆柤鎰涜开閬斾締瑾紝灏嶆湭渚嗗煄甯傜殑浣堝眬绲曞ぇ閮ㄥ垎閫氶亷缍撻姺鍟嗗鐝撅紝鍥犳鍦?5鍊嬫ā濉婁腑閭勬湁3鍊嬮嚌灏嶇稉閵峰晢鐨勮兘鍔涘闀锋ā濉娿€傞珮鍢夌Ξ浠嬬垂锛?鐝惧湪鎴戝€戝彲浠ュ緸80%鐨勯杸搴楃嵅寰楃暥鏃ョ殑閵峰敭鏁告摎锛屽寘鎷秷璨昏€呮€у垾浠ュ強浠栧€戦伕鎿囩殑鐢㈠搧鍜屽児浣嶃€傚ぇ绱?%-20%鐨勫ぇ鍨嬬稉閵峰晢鐨勮▊鍠敱鎴戝€戦€茶閲囪臣锛屾墦鍖呴€佽嚦鍊夊韩 銆?p>鍏?闋乕1][2]涓嬩竴闋?</p><p>2014鎰涜开閬斿噲鍒╂饯澶ч檷27% 鏈締浠嶇湅濂戒腑鍦嬪競鍫?/p><p>鎰涜开閬旂祩姝㈠拰NBA鍚堜綔 2015骞撮噸榛炴敹寰╁寳缇庡競鍫?/p><p>鎰涜开閬旂祩姝㈠拰NBA鐞冭。鍚堜綔</p><p>鏀炬鍦嬭冻寰岋紝鎰涜开閬斿張瑕佹斁妫凬BA </p><p>鎰涜开閬?骞撮€ｇ簩澧為暦璺戝洖鍘熼粸 鏇捐鏉庡瓒呰秺</p><p>鎼滅储鏇村: 鎰涜开閬?楂樺槈绂?</p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.hiishop.com/cate/stan-smith/" target="_blank">adidas stan smith 鍙扮仯</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞adidas 瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.hiishop.com/" target="_blank">http://www.hiishop.com/</a>;锛?
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<p> 閫ｇ簩浜斿勾妤妇澧為暦鐨?a href="http://www.hiishop.com/product/adidas-txu-87/">adidas california t shirt</a>鍜屾剾杩仈鐝惧湪鍒扮灜 閫氬線2015涔嬭矾 鐨勬矕鍒洪殠娈点€傛剾杩仈闆嗗湗澶т腑鑿崁钁ｄ簨绺界稉鐞嗛珮鍢夌Ξ鍦ㄦ帴鍙楀寳浜晢鍫辫鑰呴噰瑷檪琛ㄧず锛屽洓骞村墠鎵胯灏嶅搧鐗岀殑鎴扮暐鎶曡硣銆侀浂鍞殑閲嶆銆侀杸搴楃殑鎿村嫉瑷堝妰閮藉彲浠ユ墦鍊嬪嬀銆備笉閬庯紝閫欎甫闈炴剰鍛宠憲<a href="http://www.hiishop.com/product/adidas-txu-86/">adidas shirt womens</a>鍜屾剾杩仈灏囬枊濮嬪湪涓湅鐨勫潶閫旓紝寰炰綆娼湡鎴愬姛缈昏韩鐨勬剾杩仈甯屾湜閲嶆尟鍏跺湪閬嬪嫊闋樺煙鐨勫奖闊垮姏銆?/p>
<p> 鎷撳睍鏈締鍩庡競</p>
<p> 鑸囧叾浠栭棞搴楁笡搴瓨鐨勫搧鐗屼笉鍚岋紝鍦ㄩ€欒吉琛屾キ浣庢疆涓紝鎰涜开閬斾緷鐒朵繚鎸佺灜涓︿笉浣庣殑闁嬪簵閫熷害銆?鑷垜鍊?閫氬悜2015涔嬭矾 鎴扮暐闁嬪睍浠ヤ締锛屾剾杩仈鍦ㄤ腑鍦嬫柊澧炵灜2000鍌㈤杸搴椾箣澶氾紝澶у鏁镐綅鏂艰純浣庣窔鍩庡競銆?鍚戜笁鍥涚窔鍩庡競鐢氳嚦绺ｇ礆甯傜瓑鏇翠綆绶氱殑鍩庡競鎷撳睍鏄墍鏈夐亱鍕曞搧鐗屾姷鎶楀闀风珐鎱㈢殑涓€鍊嬮€斿緫锛屼笉閬庨珮鍢夌Ξ鏇撮鎰忓皣閫欎簺鍩庡競绋变箣鐐?鏈締鍩庡競 銆?濡傛灉鍙腑灏忓瀷鍩庡競鎴栬€呴潪涓€绶氬煄甯傛槸鏈変竴浜涜矤闈㈡剰缇╃殑锛屾墍浠ユ垜鍊戠ū鐐烘湭渚嗗煄甯傘€?鎿氬叾閫忛湶锛屾剾杩仈2014骞存柊闁嬬殑搴楅嫪涓綅鏂兼湭渚嗗煄甯傜殑搴楅嫪鍗犲埌50%銆?/p>
<p> 鑸囦箣鍓嶅湪涓€浜岀窔鍩庡競闁嬪簵鐩告瘮锛屽湪鏈締鍩庡競闁嬪簵闇€瑕佹洿鍔犺鎱庯紝閫欎篃鏄?閫氬悜2015涔嬭矾 鎴扮暐涓?5鍊嬫ā濉婂叾涓殑涓€鍊嬫柟闈紝闆跺敭鎿村嫉妯″銆傞珮鍢夌Ξ琛ㄧず锛屽湪浠讳綍涓€鍊嬪湴鏂归枊搴椾箣鍓嶏紝鍖呮嫭闁嬪皥鐕熷簵涔嬪墠鎴戝€戦兘鏈冨仛涓€鍊嬮潪甯稿毚鏍肩殑瑾挎煡锛岀劧寰屾垜鍊戞渻鍋氬嚭涓€鍊嬭浼帮紝灏辨槸姣忓钩鏂圭背鐨勯姺鍞鑳介仈鍒板灏戙€?/p>
<p> 灏嶆柤鎰涜开閬斾締瑾紝灏嶆湭渚嗗煄甯傜殑浣堝眬绲曞ぇ閮ㄥ垎閫氶亷缍撻姺鍟嗗鐝撅紝鍥犳鍦?5鍊嬫ā濉婁腑閭勬湁3鍊嬮嚌灏嶇稉閵峰晢鐨勮兘鍔涘闀锋ā濉娿€傞珮鍢夌Ξ浠嬬垂锛?鐝惧湪鎴戝€戝彲浠ュ緸80%鐨勯杸搴楃嵅寰楃暥鏃ョ殑閵峰敭鏁告摎锛屽寘鎷秷璨昏€呮€у垾浠ュ強浠栧€戦伕鎿囩殑鐢㈠搧鍜屽児浣嶃€傚ぇ绱?%-20%鐨勫ぇ鍨嬬稉閵峰晢鐨勮▊鍠敱鎴戝€戦€茶閲囪臣锛屾墦鍖呴€佽嚦鍊夊韩 銆?p>鍏?闋乕1][2]涓嬩竴闋?</p><p>2014鎰涜开閬斿噲鍒╂饯澶ч檷27% 鏈締浠嶇湅濂戒腑鍦嬪競鍫?/p><p>鎰涜开閬旂祩姝㈠拰NBA鍚堜綔 2015骞撮噸榛炴敹寰╁寳缇庡競鍫?/p><p>鎰涜开閬旂祩姝㈠拰NBA鐞冭。鍚堜綔</p><p>鏀炬鍦嬭冻寰岋紝鎰涜开閬斿張瑕佹斁妫凬BA </p><p>鎰涜开閬?骞撮€ｇ簩澧為暦璺戝洖鍘熼粸 鏇捐鏉庡瓒呰秺</p><p>鎼滅储鏇村: 鎰涜开閬?楂樺槈绂?</p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.hiishop.com/cate/stan-smith/" target="_blank">adidas stan smith 鍙扮仯</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞adidas 瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.hiishop.com/" target="_blank">http://www.hiishop.com/</a>;锛?
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