2017年銷售破40億歐元 Puma彪馬預計今年增長有所放 (2)
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鐒℃檪灏氫腑鏂囩恫锛堝井淇¤櫉锛歯ofashioncn锛?018骞?鏈?2鏃ワ細2017骞翠笁娆′笂鎻愭キ绺鹃爯鏈熺殑 puma 鎺掓睏琛?鍜宲uma SE (PUMG.DE) 褰Μ闋愯▓闅ㄨ憲鍩烘暩澧炲ぇ锛屼粖骞寸殑閵峰敭鍜岀泩鍒╁闀烽兘灏囨湁鎵€鏀剧珐锛岃┎寰峰湅楂旇偛鐢ㄥ搧
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鐒℃檪灏氫腑鏂囩恫锛堝井淇¤櫉锛歯ofashioncn锛?018骞?鏈?2鏃ワ細2017骞翠笁娆′笂鎻愭キ绺鹃爯鏈熺殑<a href="http://www.puma-shoes.com.tw/p/puma-t-shirt-1/">puma 鎺掓睏琛?/a>鍜宲uma SE (PUMG.DE) 褰Μ闋愯▓闅ㄨ憲鍩烘暩澧炲ぇ锛屼粖骞寸殑閵峰敭鍜岀泩鍒╁闀烽兘灏囨湁鎵€鏀剧珐锛岃┎寰峰湅楂旇偛鐢ㄥ搧闆嗗湗鐨勮偂鍍瑰湪鍛ㄤ竴灏剧洡涓嬭穼鏈€澶?.1%锛屽皣瑭茶偂閫插叆2018骞磋縿浠婄殑绱▓璺屽箙鎿村ぇ鑷?2.5%銆?/p>
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<a href="http://www.puma-shoes.com.tw/p/puma-t-shirt-1/">puma 琛ｆ湇灏哄</a>鍜宲uma SE 褰Μ闋愯▓浠婂勾鐨勯姺鍞湪鎾囬櫎鍖巼褰遍熆寰屽皣姣?017骞寸牬绱€閷勭殑41.359鍎勬瓙鍏冧笂婕?0%锛岀嚐妤埄娼ゆ寚寮曠偤3.05-3.25鍎勬瓙鍏冿紝鎰忓懗钁楄純鍘诲勾鐨?.446鍎勬瓙鍏冨鍔?4.7%-32.9%锛岄仈鍒板垎鏋愬斧鏈熸湜鐨?1%锛岃€?017骞寸殑鏀跺叆鍜岀嚐妤埄娼ゅ垎鍒ラ寗寰?5.9%鍜?1.7%鐨勫悓姣斿闀枫€傚幓骞寸嚐妤埄娼ょ巼寰?016骞寸殑3.5%澶у箙鎻愬崌鑷?.9%锛屼粖骞磋┎鎸囨闋愯▓鍙€蹭竴姝ユ敼鍠勮嚦6.7%-7.1%銆?/p>
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鏀寔2018骞存キ绺剧辜绾屾攢鍗囩殑鍥犵礌闄ょ灜宸茬稉琚瓑鏄庡崜鏈夋垚鏁堢殑鐕熼姺绛栫暐鍜岀敘鍝佽矾绶氬锛岄倓鏈夊勾涓殑淇勭緟鏂笘鐣屾澂浠ュ強AC 绫宠槶鐨勬柊璐婂姪鍚堢磩銆?/p>
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闆栫劧Puma SE 褰Μ璐婂姪鐨勬剰澶у埄鏈兘閫插叆涓栫晫鏉焙璩藉湀锛屼絾棣栧腑鍩疯瀹楤jørn Gulden 鏈変俊蹇冭タ鐝墮Cesc Fàbregas 娉曚綀闆峰姞鏂€侀樋鏍瑰环Sergio Agüero 闃垮缇呯瓑闋傜礆鐞冩槦鐨勪唬瑷€浠ュ強绨戒笅涓€鍏╂敮涓栫晫鏉焙璩藉湀鐞冮殜锛堢従闅绘湁鐟炲＋銆佺儚鎷夊湱鍜屽鍏у姞鐖撅級鐨勮▓鍔冨彲鎺ㄥ嫊瓒崇悆鍝侀鐨勯姺鍞湪浠婂勾寰楀埌寰╄槆銆?/p>
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鐩墠鎿侀樋妫磵鍜屽鐗硅挋寰疯磰鍔╁悎绱勭殑Puma SE 褰Μ浠婂ぉ瀹ｄ綀鎰忓ぇ鍒╃殑AC 绫宠槶灏囧緸7鏈堥枊濮嬮洟妫凙didas 闃胯开閬旀柉鏀圭┛Puma 褰Μ鎴拌銆傛澶栵紝Bjørn Gulden 閫忛湶浠婂勾闆嗗湗鏈冩妸绀句氦濯掗珨鐨勭嚐閵烽噸榛炴斁鍦ㄤ竴绱氭柟绋嬪紡璩借粖鎵婰ewis Hamilton 璺槗鏂?middot;婕㈠瘑鐖鹃爴浠ュ強娴佽鏄庢槦Selena Gomez 璩界惓濞?middot;鎴堥亥鏂韩涓婏紝鑸囨鍚屾檪绻肩簩鍒╃敤缍茬磪Kylie Jenner 鍑辫帀·瑭圭磵銆佸悕妯ara Delevingne銆丷 B 姝屾槦“The Weeknd”绛変唬瑷€浜哄拰鍝佺墝濂宠鍓垫剰绺界洠Rihanna 钑惧搱濞滃湪绀句氦濯掗珨鐨勫劒鍕㈡彁鎸紤闁戦亱鍕曠敘鍝佺殑閵峰敭锛屽公鍔╅泦鍦樺湪閲嶈鐨勭編鍦嬪競鍫存寔绾岃窇璐廚ike Inc. (NYSE:NKE) 鑰愬厠闆嗗湗鍜孶nder Armour Inc. (NYSE:UA) 瀹夊痉鐟瓑鐣跺湴绔剁埈灏嶆墜銆?/p>
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浠婂勾鐨勭嚐妤枊鏀爯瑷堟渻鏈変腑鑷抽珮鍊嬩綅鏁哥殑鍗囧箙锛屼富瑕佹姇璩囨柟鍚戝寘鎷嚐閵枫€侀浂鍞拰IT銆?/p>
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鍥涘搴﹀亣鏃ュPuma SE 褰Μ閵峰敭鎸夊勾涓婃疾8.6%鑷?0.402鍎勬瓙鍏冿紝鍥哄畾鍖巼瑷堟疾骞呯偤14.5%锛屼綆鏂煎墠涔濆€嬫湀鐨?6.4%銆傛拠闄ゅ尟鐜囧奖闊垮緦EMEA銆佺編娲插拰浜炲お鍦板崁鍒嗗垾閷勫緱18.5%銆?4.4%鍜?0.1%鐨勫闀凤紝鍏朵腑浜炲お鍦板崁浠ヤ腑鍦嬪拰婢虫床闋樻疾銆傞姺鍞笂鍗?9.2%鐨勬渶澶ч鍒ラ瀷灞ヤ粛鐒舵槸澧為暦寮曟搸锛屾湇瑁濆拰閰嶄欢浜﹀垎鍒ユ湁11.8%鍜?.4%鐨勫闀枫€?/p>
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鐕熸キ鍒╂饯鐚涘111.1%锛屽緸鍓嶄竴骞村悓鏈熺殑1,410钀瓙鍏冨鑷?,980钀瓙鍏冦€傞姺鍞拰鐩堝埄鍧囧ぇ鑷寸鍚堝競鍫撮爯鏈熴€?/p>
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寰?007骞撮枊濮嬫帶鑲uma SE 褰Μ鐨勬硶鍦嬪ア渚堝搧宸ㄩ牠Kering SA (KER.PA) 闁嬮洸闆嗗湗涓婃湀瀹ｄ綀鍚戣偂鏉卞垎鐧煎ぇ閮ㄥ垎鎸佽偂锛屽啀娆¤綁鍨嬩甫瀹氫綅鐐虹磾濂緢鍝侀泦鍦橈紝鍏ㄥ姏鎶曡韩鏂煎寘鍚獹ucci 鍙らΤ銆丼aint Laurent 鑱栫緟铇拰Balenciaga 宸撮粠涓栧偄绛変竴鐪惧搧鐗岀殑楂樻瘺鍒╂牳蹇冨ア渚堝搧妤嫏銆?/p>
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Kering SA 闁嬮洸闆嗗湗鐩墠鎸佹湁Puma SE 褰Μ86.3%鑲′唤锛屽湪鍚戣偂鏉辨淳鐧?0%鐨勬寔鑲″緦灏囬毣淇濈暀绱?6%鐨勮偂浠姐€備綔鐐鸿偂浠藉垎娲剧殑涓€閮ㄥ垎锛屾寔鏈塊ering SA 闁嬮洸闆嗗湗40.9%鑲′唤鐨凱inault 鐨鍓靛鍌㈡棌鎺ц偂鍏徃Artémis SA 灏囦綔鐐洪暦鏈熸埌鐣ユ姇璩囪€呯洿鎺ユ寔鏈塒uma SE 褰Μ绱?9%鐨勮偂浠斤紝浜ゆ槗寰孭uma SE 褰Μ鐨勬祦閫氳偂姣斾緥鏈冨緸鐝惧湪鐨?4%澶у箙涓婂崌鑷?5%銆?/p>
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鎶曡硣鑰呭拰鎶曡閮藉皪Puma SE 褰Μ娌掕鏀惰臣鎰熷埌澶辨湜锛岃嫢Kering SA 闁嬮洸闆嗗湗閬告搰鍑哄敭鑰岄潪娲捐偂锛岄爯瑷堝彲鐐鸿偂鏉卞付渚?0-30%鐨勬孩鍍广€?/p>
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No Agency 鍒嗘瀽甯攼灏忓攼琛ㄧず锛岄浂鍞キ鐨勫洖鍫辩巼鍜屽洖鍫卞懆鏈燂紝浠ュ強姝ゅ墠鍏ㄧ悆鑲″競楂樻疾锛屼护Kering SA 闁嬮洸闆嗗湗寰堥洠鐐哄痉鍦嬪搧鐗屾壘鍒伴鎰忎竴娆℃€ф敮浠樻孩鍍圭殑璨峰偄锛岀従閲戞祦灏嶆柤浠嶈檿鏂奸噾铻嶅嵄姗熷啀搴︿締瑗查ⅷ闅箣涓殑闆跺敭琛屾キ鏇寸偤閲嶈銆備粬灏嶅畨韪忛珨鑲插缓鍊夊姜棣潪甯告啩鎲紝鍚屾檪绋憋紝鑲′唤鍒嗘暎鑷冲競鍫翠笂鍙兘鏇村鏄撳紩璧锋經鍦ㄨ卜鍌㈢殑鑸堣叮锛岃€屾硶鍦嬮泦鍦樻墜涓殑鑲′唤鍍瑰€间害鏈冨洜姝ゆ按婕茶埞楂橈紝“褰Μ鐨勬帶鑲℃瑠鍐嶆闆嗕腑闅绘槸鏅傞枔鍟忛”銆?/p>
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鎶曡硣琛屾キ閬庡幓鍏╁勾涓€鐩存啩鎲琍uma SE 褰Μ鑳藉杩庝締鏂扮殑涓讳汉锛屽叾涓畨韪忛珨鑲茬敤鍝佹湁闄愬叕鍙革紙2020.HK锛変竴鐩村湪甯傚牬灏嬫壘鏀惰臣妯欑殑銆傝┎涓湅閬嬪嫊宸ㄩ牠2009骞存敹璩肩殑FILA 鍝佺墝閬庡幓5骞存湁40%鐨勫京鍚堝闀风巼锛屽悓鏅傛彁鍗囩灜闆嗗湗鏁撮珨姣涘埄鐜囥€傚畨韪忛珨鑲茶懀浜嬫渻涓诲腑銆侀甯煼琛屽畼涓佷笘蹇犳鍓嶄害鏇捐〃绀猴紝闆嗗湗涓嶅彲鑳介潬涓€鍊嬪搧鐗岃拷瓒曞叏鐞冩渶澶ч亱鍕曞搧闆嗗湗Nike Inc. 鑰愬厠闆嗗湗鐨勬浼愩€?/p>
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2017骞翠竴瀛ｅ害锛屽畨韪忛珨鑲叉浘閰嶈偂绫岃硣38鍎勬腐鍏冿紝琚競鍫磋獚鐐烘槸浣滄敹璩兼姇璩囦箣鐢紝鑰屼腑鍫遍’绀猴紝瑭插叕鍙告埅鑷?鏈堝簳鍏辨搧鏈夊噲鐝鹃噾100.315鍎勫厓锛岃純涓婂勾鍚屾湡骞句箮缈诲€嶏紝鍏朵腑鐝鹃噾鍙婄従閲戠瓑鍍圭墿95.597鍎勫厓锛屽畾鏈熷瓨娆?.772鍎勫厓銆備綔鐐烘腐鑲￠珨鑲茶妤緧闋紒妤殑瀹夎笍楂旇偛涔熷湪涓€鏈堢獊鐮?000鍎勬腐鍏冪殑甯傚€笺€?/p>
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Bjørn Gulden 琛ㄧず鏈冨湪3鏈?0鏃ユ柤鍊暒鑸夎鐨勮硣鏈競鍫存棩娲诲嫊涓彁渚涜┏鐩＄殑鍒嗘媶鍜岀瓥鐣ヨ硣鏂欙紝鑰孠ering SA 闁嬮洸闆嗗湗灏囨柤4鏈?6鏃ョ殑骞村害鑲℃澅澶ф渻涓婂皪Puma SE 褰Μ鐨勫墲闆㈡柟妗堥€茶鎶曠エ銆?/p>
Macy’s 姊呰タ鐧捐波浠诲懡Paula A. Price 鐐洪甯病鍕欏畼鍛ㄤ笁锛孧acy’s Inc. (NYSE:M) 姊呰タ鐧捐波闆嗗湗瀹ｄ綀鏂颁换棣栧腑璨″嫏瀹樹汉閬革紝Paula A. Price 灏囨柤7鏈?鏃ュ姞鍏ラ泦鍦樻摂浠籆FO锛屾帴鏇挎鍓嶅浣堥€€浼戠殑鍔熷嫑CFO Karen Hoguet銆?5鏈?4鏃?16:24 LV鑸嘚icolas Ghesquière 绾岀磩Louis Vuitton 璺槗濞佺櫥鍛ㄤ笁瀹ｄ綀鑸囪ō瑷堝斧Nicolas Ghesquière 绾岀磩锛岃┎鍏ㄧ悆鏈€澶уア渚堝搧闆嗗湗琛ㄧず锛屽湪Nicolas Ghesquière 鏈嶅嫏鍝佺墝鏈熼枔锛屽搧鐗屽湪鎴愯。鍜岀毊鍏锋キ鍕欐柟闈㈢殑澧為暦鍓嶆墍鏈湁銆?5鏈?4鏃?16:49 鍌筹細ASOS涓诲腑Brian McBride灏囬洟鑱峰競鍫存秷鎭ūASOS PLC (ASC.L) 涓诲腑Brian McBride 鍗冲皣闆㈣伔锛孲ky News 閫忛湶瑭茶嫳鍦嬫湰鍦熷競鍊兼渶楂樼殑浜掕伅缍插叕鍙告闈㈣│浠栫殑绻间换鑰呫€?5鏈?8鏃?12:15
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