全球返校季購物潮就要來臨，近千億美元的市場 (2)
中文(简体) Public
<a href="http://www.shop689.com/" target="_blank">ralph lauren 鍙扮仯</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€憆alph lauren 灏堟珒锛屾垜鍊戝皣鍏ㄦ柊鐨剅alph lauren澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">浠婂勾鐨勫叏鐞冭繑鏍″璩肩墿娼氨瑕佷締鑷紝閫欎竴娉㈠崈钀垾閷亷鍟︼紒浠婂ぉ鎴戝€戜締閲嶉粸浠嬬垂涓€涓嬫瓙缇庡悇澶у競鍫寸殑鐩搁棞璩囪▕鍜岄爯娓瑍 浠婂勾鐨勫叏鐞冭繑鏍″璩肩墿娼氨瑕佷締鑷紝閫欎竴娉㈠崈钀垾閷亷鍟︼紒浠婂ぉ鎴?/div>
<p>浠婂勾鐨勫叏鐞冭繑鏍″璩肩墿娼氨瑕佷締鑷紝閫欎竴娉㈠崈钀垾閷亷鍟︼紒浠婂ぉ鎴戝€戜締閲嶉粸浠嬬垂涓€涓嬫瓙缇庡悇澶у競鍫寸殑鐩搁棞璩囪▕鍜岄爯娓瑍</p>
浠婂勾鐨勫叏鐞冭繑鏍″璩肩墿娼氨瑕佷締鑷紝閫欎竴娉㈠崈钀垾閷亷鍟︼紒浠婂ぉ鎴戝€戜締閲嶉粸浠嬬垂涓€涓嬪叏鐞冨悇澶у競鍫寸殑鐩搁棞璩囪▕鍜岄爯娓瑍
缇庡湅杩旀牎瀛?
Back to School 鍦ㄧ編鍦嬫槸鍍呮鏂艰仏瑾曠瘈鐨勭浜屽ぇ璩肩墿瀛ｇ瘈锛屼笖閵峰敭椤嶉€愬勾澧為暦锛屼互姝ゆ媺闁嬩笅鍗婂勾閵峰敭瀛ｆ椇瀛ｇ殑搴忓箷锛屾槸涓€鍊嬩笉閷殑閬告搰銆?
鍦ㄧ敘鍝佹帹寤ｄ富椤屼笂涓昏鍒嗙偤 Back-to-School(涓€鑸寚elementary 灏忓鑷?high school 楂樹腑)鍙夿ack-to-College(澶у)锛屽叾涓?
鈼?鏈嶉＞(Clothing accessories) 鍙婃枃鍏风敤鍝?(School supplies) 鏄疊ack-to-School閲嶉粸閲囪臣鐨勭敘鍝侀鍒?銆?
鈼?Back-to-College鐨勪富瑕佺敘鍝侀櫎鐬湇椋惧強鏂囧叿鐢ㄥ搧浠ュ, 瀹胯垗鍌㈠叿 (Dorm/apartment furnishings) 浠ュ強鍊嬩汉璀风悊鐢㈠搧 (personal care items) 涔熸槸鐔遍杸鎼滆臣鐢㈠搧; 鍏舵鏄瀷瀛愬強閬嬪嫊鍣ㄦ潗, 灏嶆柤閫欏叐鍊嬪垎椤炴秷璨昏€呰純鍌惧悜閬歌臣鍝佺墝鐢㈠搧銆?
鎸夌編鍦嬪叏鍦嬮浂鍞崝鏈僋ational Retail Federation鐨勮鏌ワ紝Back-to-School 鍜?Back-to-College鍦?017鍦ㄧ編鍦嬫秷璨荤附椤嶉仈 $836鍎勭編鍏冿紝姣?016骞村闀?0%浠ヤ笂锛屽叾涓瑽ack-to-School 绱勫崰35%, Back-to-College 绱勫崰65%銆?
閵峰敭鏈堜唤鐢?鏈堥枊濮? 鍒?-8鏈堢偤楂樺嘲鏈燂紝涓€鑸洿鑷?鏈堢涓€鍊嬫槦鏈熶竴 (Labor Day 缇庡湅鍕炲嫊绡€) 绲愭潫銆傚€煎緱瑷绘剰鐨勬槸锛岀恫涓婅臣鐗╂湁鎸佺簩澧為暦瓒ㄥ嫝锛屾秷璨昏€呴櫎鐬瘮鍍瑰锛?浜︽渻鑰冩叜鍏嶉亱璨?閬嬭不鍍规牸鍙婁績閵锋帹寤ｆ椿鍕?銆?
婢虫床杩旀牎瀛?
鎿氭境娲叉柊鑱炵恫绔機RN 闋愯▓, 婢虫床瀛告牎鎺ㄥ嚭鐨勮嚜鏀滈浕瀛愯ō鍌欒▓鐣?BYOD: Bring-your-own-device)鏃ョ泭鏅強锛岄爯瑷?018骞村叆瀛告敮鍑哄皣鎻愰珮鍒?$17鍎勬境鍏?
婢虫床鑱偊閵€琛岀殑涓€闋呰鏌ラ’绀猴紝闋愯▓2018骞翠腑灏忓鐢熺殑瀛哥繏鐢ㄥ搧鏀嚭灏囧鍔?3%锛屼富瑕佹槸鍙楃鎶€鐢㈠搧甯跺嫊銆?
2018骞存境娲插偄搴钩鍧囧湪鏂版暀绉戞浉銆佹枃鍏枫€佸鐢熼瀷銆佹牎鏈嶃€佺瓎瑷樻湰闆昏叇涓婄殑鏀嚭灏囬仈鍒?829婢冲厓锛?閬犻珮鏂?017骞寸殑$472婢冲厓銆?
鑻卞湅杩旀牎瀛?
鎸塏ationwide(鍏ㄨ嫳鎴垮眿鎶垫娂璨告鍗旀渻)鐨勪竴闋呭勾搴﹁鏌ラ’绀猴紝鑻卞湅鍌㈠涵鍦?017骞寸偤850钀悕鍏掔鑺辫不 拢14.8鍎勮嫳閹?绱?19.7鍎勭編閲?浣滃叆瀛告簴鍌欙紝鐩哥暥鏂兼瘡鍚嶅厭绔ヨ姳璨宦?74.31鑻遍帄銆?
鑻卞湅瀛告牎鏈夋寚瀹氫緵鎳夊晢璩艰卜姝ｈ鏍℃湇(濡傛瘺琛?閬嬪嫊琛?闋樺付, 閬嬪嫊濂楄鍜岄亱鍕曞ぞ鍏? 浣嗘槸涓€浜涙矑鏈夋寚瀹氫緵鎳夊晢鐨勯鍒ュ瑁欏瓙, 瑜插瓙, 瑗～, <a href="http://www.shop689.com/product/ralph-lauren-polo-2-6/">polo 澶чΜ 鍍规牸</a>鍜孭OLO琛拰澶ц。/澶惧厠, 闉嬪瓙绛? 鍌㈤暦閮藉亸鍚戝湪鐧捐波鍏徃鍙婄恫涓婇伕璩肩浉灏嶅劒鎯犵殑鐢㈠搧銆?
寰峰湅杩旀牎瀛?
鍦ㄥ痉鍦嬶紝灏忓鐢熺殑鍌㈤暦鏈冨湪闁嬪鏅傜偤浠栧€戞簴鍌欏偝绲辩殑 Schult眉te (绯栨灉閷?Candy Cone)銆?Schult眉te鏄竴娆捐壊褰╅鑹凤紝瑁濋＞绮剧編鐨勫湏閷愬舰鍖呰绂搧锛屼竴鑸槸鍦ㄥ皬瀛镐竴骞寸礆鐨勭涓€澶╃郸灏忔湅鍙嬨€傚偝绲辩殑绯栨灉閷愭槸鐢卞鐢熺殑鍌㈤暦鍒朵綔鐨勶紝瑁￠潰瑁濇豢鐬ū澶氫笉鍚岀殑鏉辫タ锛屽寘鎷熀鏈鏍＄敤鍝?濡傞嫾绛嗐€侀墰绛嗙洅銆佹鐨瓑) 锛岀帺鍏峰拰绯栨灉銆?
锛堜締婧愶細ebay锛?
浠ヤ笂鍏у灞綔鑰呭€嬩汉瑙€榛烇紝涓嶄唬琛ㄩ洦鏋滅恫绔嬪牬锛?
閬稿搧
璺ㄥ绀惧崁
鈥滃ぇ娴锋拡閲濃€濈殑娓│鏂瑰紡宸茬稉钀戒紞锛岃畵鏁告摎瑾┍锛岃畵骞宠嚭鏀嫑锛岃畵澶ц常鎻锛岃畵璨峰偄榛炴槑鈥︹€﹂伕鍝佸叾瀵︿甫娌掓湁鎯崇殑閭ｉ杭闆ｃ€?
閫插叆鏋滃湌
鐩搁棞灏堥 杩旀牎瀛?姣忓勾鐨?鍒?鏈堜唤鐨勮繑鏍″鏄儏娆℃柤鑱栬獣绡€鐨勮臣鐗╂椇瀛ｃ€備綔鐐鸿法澧冭常鍌㈡€庨杭鑳界己甯憿锛侀偅楹艰繑鏍″閮芥湁鍝簺鍝侀鐔遍姺锛熺敤鏁告摎鍛婅ù浣犳€庨杭鎶撲綇杩旀牎瀛ｅ晢姗燂紵
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.shop689.com/" target="_blank">ralph lauren polo琛?/a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞<a href="http://www.shop689.com/" target="_blank">ralph lauren 灏堟珒</a>寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.shop689.com/" target="_blank">http://www.shop689.com/</a>;锛?
<p>浠婂勾鐨勫叏鐞冭繑鏍″璩肩墿娼氨瑕佷締鑷紝閫欎竴娉㈠崈钀垾閷亷鍟︼紒浠婂ぉ鎴戝€戜締閲嶉粸浠嬬垂涓€涓嬫瓙缇庡悇澶у競鍫寸殑鐩搁棞璩囪▕鍜岄爯娓瑍</p>
浠婂勾鐨勫叏鐞冭繑鏍″璩肩墿娼氨瑕佷締鑷紝閫欎竴娉㈠崈钀垾閷亷鍟︼紒浠婂ぉ鎴戝€戜締閲嶉粸浠嬬垂涓€涓嬪叏鐞冨悇澶у競鍫寸殑鐩搁棞璩囪▕鍜岄爯娓瑍
缇庡湅杩旀牎瀛?
Back to School 鍦ㄧ編鍦嬫槸鍍呮鏂艰仏瑾曠瘈鐨勭浜屽ぇ璩肩墿瀛ｇ瘈锛屼笖閵峰敭椤嶉€愬勾澧為暦锛屼互姝ゆ媺闁嬩笅鍗婂勾閵峰敭瀛ｆ椇瀛ｇ殑搴忓箷锛屾槸涓€鍊嬩笉閷殑閬告搰銆?
鍦ㄧ敘鍝佹帹寤ｄ富椤屼笂涓昏鍒嗙偤 Back-to-School(涓€鑸寚elementary 灏忓鑷?high school 楂樹腑)鍙夿ack-to-College(澶у)锛屽叾涓?
鈼?鏈嶉＞(Clothing accessories) 鍙婃枃鍏风敤鍝?(School supplies) 鏄疊ack-to-School閲嶉粸閲囪臣鐨勭敘鍝侀鍒?銆?
鈼?Back-to-College鐨勪富瑕佺敘鍝侀櫎鐬湇椋惧強鏂囧叿鐢ㄥ搧浠ュ, 瀹胯垗鍌㈠叿 (Dorm/apartment furnishings) 浠ュ強鍊嬩汉璀风悊鐢㈠搧 (personal care items) 涔熸槸鐔遍杸鎼滆臣鐢㈠搧; 鍏舵鏄瀷瀛愬強閬嬪嫊鍣ㄦ潗, 灏嶆柤閫欏叐鍊嬪垎椤炴秷璨昏€呰純鍌惧悜閬歌臣鍝佺墝鐢㈠搧銆?
鎸夌編鍦嬪叏鍦嬮浂鍞崝鏈僋ational Retail Federation鐨勮鏌ワ紝Back-to-School 鍜?Back-to-College鍦?017鍦ㄧ編鍦嬫秷璨荤附椤嶉仈 $836鍎勭編鍏冿紝姣?016骞村闀?0%浠ヤ笂锛屽叾涓瑽ack-to-School 绱勫崰35%, Back-to-College 绱勫崰65%銆?
閵峰敭鏈堜唤鐢?鏈堥枊濮? 鍒?-8鏈堢偤楂樺嘲鏈燂紝涓€鑸洿鑷?鏈堢涓€鍊嬫槦鏈熶竴 (Labor Day 缇庡湅鍕炲嫊绡€) 绲愭潫銆傚€煎緱瑷绘剰鐨勬槸锛岀恫涓婅臣鐗╂湁鎸佺簩澧為暦瓒ㄥ嫝锛屾秷璨昏€呴櫎鐬瘮鍍瑰锛?浜︽渻鑰冩叜鍏嶉亱璨?閬嬭不鍍规牸鍙婁績閵锋帹寤ｆ椿鍕?銆?
婢虫床杩旀牎瀛?
鎿氭境娲叉柊鑱炵恫绔機RN 闋愯▓, 婢虫床瀛告牎鎺ㄥ嚭鐨勮嚜鏀滈浕瀛愯ō鍌欒▓鐣?BYOD: Bring-your-own-device)鏃ョ泭鏅強锛岄爯瑷?018骞村叆瀛告敮鍑哄皣鎻愰珮鍒?$17鍎勬境鍏?
婢虫床鑱偊閵€琛岀殑涓€闋呰鏌ラ’绀猴紝闋愯▓2018骞翠腑灏忓鐢熺殑瀛哥繏鐢ㄥ搧鏀嚭灏囧鍔?3%锛屼富瑕佹槸鍙楃鎶€鐢㈠搧甯跺嫊銆?
2018骞存境娲插偄搴钩鍧囧湪鏂版暀绉戞浉銆佹枃鍏枫€佸鐢熼瀷銆佹牎鏈嶃€佺瓎瑷樻湰闆昏叇涓婄殑鏀嚭灏囬仈鍒?829婢冲厓锛?閬犻珮鏂?017骞寸殑$472婢冲厓銆?
鑻卞湅杩旀牎瀛?
鎸塏ationwide(鍏ㄨ嫳鎴垮眿鎶垫娂璨告鍗旀渻)鐨勪竴闋呭勾搴﹁鏌ラ’绀猴紝鑻卞湅鍌㈠涵鍦?017骞寸偤850钀悕鍏掔鑺辫不 拢14.8鍎勮嫳閹?绱?19.7鍎勭編閲?浣滃叆瀛告簴鍌欙紝鐩哥暥鏂兼瘡鍚嶅厭绔ヨ姳璨宦?74.31鑻遍帄銆?
鑻卞湅瀛告牎鏈夋寚瀹氫緵鎳夊晢璩艰卜姝ｈ鏍℃湇(濡傛瘺琛?閬嬪嫊琛?闋樺付, 閬嬪嫊濂楄鍜岄亱鍕曞ぞ鍏? 浣嗘槸涓€浜涙矑鏈夋寚瀹氫緵鎳夊晢鐨勯鍒ュ瑁欏瓙, 瑜插瓙, 瑗～, <a href="http://www.shop689.com/product/ralph-lauren-polo-2-6/">polo 澶чΜ 鍍规牸</a>鍜孭OLO琛拰澶ц。/澶惧厠, 闉嬪瓙绛? 鍌㈤暦閮藉亸鍚戝湪鐧捐波鍏徃鍙婄恫涓婇伕璩肩浉灏嶅劒鎯犵殑鐢㈠搧銆?
寰峰湅杩旀牎瀛?
鍦ㄥ痉鍦嬶紝灏忓鐢熺殑鍌㈤暦鏈冨湪闁嬪鏅傜偤浠栧€戞簴鍌欏偝绲辩殑 Schult眉te (绯栨灉閷?Candy Cone)銆?Schult眉te鏄竴娆捐壊褰╅鑹凤紝瑁濋＞绮剧編鐨勫湏閷愬舰鍖呰绂搧锛屼竴鑸槸鍦ㄥ皬瀛镐竴骞寸礆鐨勭涓€澶╃郸灏忔湅鍙嬨€傚偝绲辩殑绯栨灉閷愭槸鐢卞鐢熺殑鍌㈤暦鍒朵綔鐨勶紝瑁￠潰瑁濇豢鐬ū澶氫笉鍚岀殑鏉辫タ锛屽寘鎷熀鏈鏍＄敤鍝?濡傞嫾绛嗐€侀墰绛嗙洅銆佹鐨瓑) 锛岀帺鍏峰拰绯栨灉銆?
锛堜締婧愶細ebay锛?
浠ヤ笂鍏у灞綔鑰呭€嬩汉瑙€榛烇紝涓嶄唬琛ㄩ洦鏋滅恫绔嬪牬锛?
閬稿搧
璺ㄥ绀惧崁
鈥滃ぇ娴锋拡閲濃€濈殑娓│鏂瑰紡宸茬稉钀戒紞锛岃畵鏁告摎瑾┍锛岃畵骞宠嚭鏀嫑锛岃畵澶ц常鎻锛岃畵璨峰偄榛炴槑鈥︹€﹂伕鍝佸叾瀵︿甫娌掓湁鎯崇殑閭ｉ杭闆ｃ€?
閫插叆鏋滃湌
鐩搁棞灏堥 杩旀牎瀛?姣忓勾鐨?鍒?鏈堜唤鐨勮繑鏍″鏄儏娆℃柤鑱栬獣绡€鐨勮臣鐗╂椇瀛ｃ€備綔鐐鸿法澧冭常鍌㈡€庨杭鑳界己甯憿锛侀偅楹艰繑鏍″閮芥湁鍝簺鍝侀鐔遍姺锛熺敤鏁告摎鍛婅ù浣犳€庨杭鎶撲綇杩旀牎瀛ｅ晢姗燂紵
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.shop689.com/" target="_blank">ralph lauren polo琛?/a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞<a href="http://www.shop689.com/" target="_blank">ralph lauren 灏堟珒</a>寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.shop689.com/" target="_blank">http://www.shop689.com/</a>;锛?
by pfvt9147433
Vocabulary List
- 0
