愛迪達去年挺莞害，多虧瞭“快時尚”化的運動
中文(简体) Public
<a href="http://www.hiishop.com/" target="_blank">adidas 瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慳didas 瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨勬剾杩仈澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">鈥滄垜鍊戜笉鏄檪瑁濆叕鍙搞€傗€濇剾杩仈闆嗗湗 CEO Kasper Rorsted 鍦ㄥ墰閬庡幓鐨勮病鍫辨渻璀颁笂瑾€?鐒惰€岋紝鍘诲勾鐐烘剾杩仈璨㈢嵒鏈€澶氱殑椤劧涓嶆槸鎬ц兘椤為亱鍕曠敘鍝佲€斺€旀牴鎿氭剾杩仈闆嗗湗鏈€鏂板叕浣堢殑 2016 骞村叏骞磋病鍫?/div>
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<p>鈥滄垜鍊戜笉鏄檪瑁濆叕鍙搞€傗€濇剾杩仈闆嗗湗 CEO Kasper Rorsted 鍦ㄥ墰閬庡幓鐨勮病鍫辨渻璀颁笂瑾€?</p>
<p>鐒惰€岋紝鍘诲勾鐐烘剾杩仈璨㈢嵒鏈€澶氱殑椤劧涓嶆槸鎬ц兘椤為亱鍕曠敘鍝佲€斺€旀牴鎿氭剾杩仈闆嗗湗鏈€鏂板叕浣堢殑 2016 骞村叏骞磋病鍫憋紝涓夎憠鑽夌殑妤嫏澧為暦閬斿埌 45% 鐨勯浜烘暩瀛楋紝闆嗗湗绺介珨鏀跺叆涓婃疾 14%锛岄娆＄獊鐮?10 鍎勬瓙鍏冦€?</p>
<p>鐐烘鎰涜开閬旀彁楂樼灜 2015 骞磋嚦 2020 骞寸殑鐩堝埄闋愭湡锛屽皣涔嬪墠鐨勯珮浣嶆暩澧為暦鏀圭偤骞村潎澧炲箙 10%-12%銆?</p>
<p>娑堟伅鐧间綀寰岋紝鎰涜开閬旂殑鑲″児涓婃疾 7.6%锛屽湪 3 鏈?8 鏃ヤ笂鍗?9 榛?30 鍒嗛仈鍒版鍙叉柊楂樸€?</p>
<p>鍗€鍩熷競鍫翠笂锛屽寳缇庡拰澶т腑鑿崁鐨勫闀烽兘绐佺牬鐬?20%锛屽垎鍒ユ槸 24.1% 鍜?27.5%锛岃€岄櫎鐬縿缇呮柉甯傚牬锛屽叾浠栧湴鍗€鎰涜开閬旂殑閵峰敭澧為暦閮介仈鍒扮灜鍏╀綅鏁搞€?</p>
<p>鍘诲勾 10 鏈堝墰鍓涙帴浠?CEO 涓€鑱风殑 Kasper Rorsted 鍘熶締鏄腹楹ュ揩娑堥泦鍦樻饥楂樼殑鍓嶄换 CEO锛屼粬鐐烘剾杩仈鐨勯噸鎸埗瀹氱灜涓€绯诲垪瑷堝妰锛屽寘鎷嚭鍞珮鐖惧か妤嫏锛堝皻鏈壘鍒拌卜鍌級銆佽ō瀹氶浕鍟?40 鍎勬瓙鍏冪殑閵峰敭鐩銆侀噸鎷惧皪 Reebok 鍝佺墝鐨勯噸瑕栫瓑绛夈€?</p>
<p>鏈懆浜屼竴闋呮柊鐨勪汉浜嬩换鍛戒篃纰哄畾涓嬩締銆傛剾杩仈闆嗗湗鍘熷叏鐞冮浕瀛愬晢鍕欎富绠?Harm Ohlmeyer 灏囧湪浠婂勾 5 鏈堝氨浠诲叕鍙告柊鐨勯甯病鍕欏畼銆?</p>
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<p>鑷虫柤闆嗗湗鐨勬牳蹇冩埌鐣ワ紝鎰涜开閬旀晥浠跨殑灏嶈薄鏄浼?Zara銆丠 M 閫欎簺蹇檪灏氬叕鍙革紝鍦ㄦ娆＄殑鎶曡硣鑰呮渻璀板尟鍫辩殑 PPT 涓婏紝Kasper 灏囧叾绺界祼鐐轰笁榛烇紝鍒嗗垾鏄細Speed锛堥€熷害锛夈€丆ities锛堥噸榛炲煄甯傦級銆丱pen Source锛堥枊鏀捐硣婧愶級銆?</p>
<p>浣犲彲浠ラ€氶亷閬庡幓涓€骞存剾杩仈鍔犲揩鐨勭櫦鍞懆鏈熺悊瑙ｆ墍璎傜殑鈥滈€熷害鈥濓紝鍏徃鐢熺敘浠栧€?2017 骞寸鍐殑閬嬪嫊瑁濈敓鐢㈠懆鏈熺府鐭埌鐬?2 鍊嬫湀锛岃€岄€欐湁鍒╂柤鍝佺墝鍞嚭鏇村鍏ㄥ児鐨勭敘鍝侊紝鎻愰珮鍒╂饯鐜囥€傝嚦鏂尖€滈噸榛炲煄甯傗€濆拰鈥滈枊鏀捐硣婧愨€濓紝鍓嶈€呮槸鎸囧湪鍏ㄧ悆 6 澶у煄甯傦紙绱愮磩銆佹礇鏉夌／銆佸€暒銆佸反榛庛€佷笂娴枫€佹澅浜級閫茶涓昏鐨勫競鍫寸嚐閵锋椿鍕曪紝寰岃€呮槸鎸囨剾杩仈瓒婁締瓒婂鍜屽閮ㄥ姏閲忕殑鍚堜綔锛屾渶钁楀悕鐨勪緥瀛愬嵆鏄?Kanye West 鐨?Yeezy 绯诲垪銆?</p>
<p>鏍规摎甯傚牬鍜ㄨ鍏徃 NPD 闆嗗湗鐨勬暩鎿氾紝浠婂勾 1 鏈堬紝鎰涜开閬斿湪缇庡湅閬嬪嫊闉嬪競鍫寸殑浠介缈荤灜涓€鐣紝閬斿埌 10%锛屼笉閬庝粛鐒惰惤寰屾柤鑰愬悏鐨?45% 鍗犳瘮銆?</p>
<p>Kasper Rorsted 涔熻〃绀猴紝鍏徃鍦ㄥ寳缇庣殑甯傚牬琛ㄧ従閬犳矑鏈夎畵浠栨豢鎰忋€傛剾杩仈鏈冪辜绾屽湪鍖楃編銆佸ぇ涓彲鍗€甯傚牬鎶曞叆鍩虹瑷柦寤鸿ō锛屽煿椁婃洿澶氶浂鍞汉鎵嶃€傜洝绠＄洰鍓嶇殑涓€鍒囨暩瀛楃湅璧蜂締娆ｆ鍚戞Ξ锛屼絾鎰涜开閬旂従鍦ㄩ伕鎿囩殑閫欏鍋氭硶涔熼’鐒舵湁瀹冪殑涓嶈冻涔嬭檿锛屾瘮濡備甫闈炴墍鏈夊皥妤亱鍕曞搧椤為兘鍙栧緱鐬揩閫熷闀凤紝鑰屽揩閫熻€岄檺閲忕殑鐧煎敭妯″紡鍓囨渻璁撲笉灏戞秷璨昏€呴洠浠ヨ卜鍒拌嚜宸辨兂瑕佺殑鐢㈠搧銆?</p>
<p>绺介珨鑰岃█锛岄€欒偂娲嬫磱寰楁剰鐨勫媮闋倓鏄緢鏄庨’鐨勨€斺€斿寘鎷粬灏嶉姵姝ョ殑寰╄槆涔熷厖婊夸俊蹇冿紝鈥滐紙鎴戝€戯級涓嶆噳瑭叉寚鏈涘畠涓€鐩村緸鑰愬悏鎼嶅け鐨勯偅閮ㄥ垎鍙栧緱甯傚牬浠介銆傗€?/p>
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<p>椤屽湒渚嗘簮锛欿RISZTIAN BOCSI/BLOOMBERG NEWS</p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.hiishop.com/cate/stan-smith/" target="_blank">adidas stan smith 鍙扮仯</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞adidas 瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.hiishop.com/" target="_blank">http://www.hiishop.com/</a>;锛?
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<p>鈥滄垜鍊戜笉鏄檪瑁濆叕鍙搞€傗€濇剾杩仈闆嗗湗 CEO Kasper Rorsted 鍦ㄥ墰閬庡幓鐨勮病鍫辨渻璀颁笂瑾€?</p>
<p>鐒惰€岋紝鍘诲勾鐐烘剾杩仈璨㈢嵒鏈€澶氱殑椤劧涓嶆槸鎬ц兘椤為亱鍕曠敘鍝佲€斺€旀牴鎿氭剾杩仈闆嗗湗鏈€鏂板叕浣堢殑 2016 骞村叏骞磋病鍫憋紝涓夎憠鑽夌殑妤嫏澧為暦閬斿埌 45% 鐨勯浜烘暩瀛楋紝闆嗗湗绺介珨鏀跺叆涓婃疾 14%锛岄娆＄獊鐮?10 鍎勬瓙鍏冦€?</p>
<p>鐐烘鎰涜开閬旀彁楂樼灜 2015 骞磋嚦 2020 骞寸殑鐩堝埄闋愭湡锛屽皣涔嬪墠鐨勯珮浣嶆暩澧為暦鏀圭偤骞村潎澧炲箙 10%-12%銆?</p>
<p>娑堟伅鐧间綀寰岋紝鎰涜开閬旂殑鑲″児涓婃疾 7.6%锛屽湪 3 鏈?8 鏃ヤ笂鍗?9 榛?30 鍒嗛仈鍒版鍙叉柊楂樸€?</p>
<p>鍗€鍩熷競鍫翠笂锛屽寳缇庡拰澶т腑鑿崁鐨勫闀烽兘绐佺牬鐬?20%锛屽垎鍒ユ槸 24.1% 鍜?27.5%锛岃€岄櫎鐬縿缇呮柉甯傚牬锛屽叾浠栧湴鍗€鎰涜开閬旂殑閵峰敭澧為暦閮介仈鍒扮灜鍏╀綅鏁搞€?</p>
<p>鍘诲勾 10 鏈堝墰鍓涙帴浠?CEO 涓€鑱风殑 Kasper Rorsted 鍘熶締鏄腹楹ュ揩娑堥泦鍦樻饥楂樼殑鍓嶄换 CEO锛屼粬鐐烘剾杩仈鐨勯噸鎸埗瀹氱灜涓€绯诲垪瑷堝妰锛屽寘鎷嚭鍞珮鐖惧か妤嫏锛堝皻鏈壘鍒拌卜鍌級銆佽ō瀹氶浕鍟?40 鍎勬瓙鍏冪殑閵峰敭鐩銆侀噸鎷惧皪 Reebok 鍝佺墝鐨勯噸瑕栫瓑绛夈€?</p>
<p>鏈懆浜屼竴闋呮柊鐨勪汉浜嬩换鍛戒篃纰哄畾涓嬩締銆傛剾杩仈闆嗗湗鍘熷叏鐞冮浕瀛愬晢鍕欎富绠?Harm Ohlmeyer 灏囧湪浠婂勾 5 鏈堝氨浠诲叕鍙告柊鐨勯甯病鍕欏畼銆?</p>
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<p>鑷虫柤闆嗗湗鐨勬牳蹇冩埌鐣ワ紝鎰涜开閬旀晥浠跨殑灏嶈薄鏄浼?Zara銆丠 M 閫欎簺蹇檪灏氬叕鍙革紝鍦ㄦ娆＄殑鎶曡硣鑰呮渻璀板尟鍫辩殑 PPT 涓婏紝Kasper 灏囧叾绺界祼鐐轰笁榛烇紝鍒嗗垾鏄細Speed锛堥€熷害锛夈€丆ities锛堥噸榛炲煄甯傦級銆丱pen Source锛堥枊鏀捐硣婧愶級銆?</p>
<p>浣犲彲浠ラ€氶亷閬庡幓涓€骞存剾杩仈鍔犲揩鐨勭櫦鍞懆鏈熺悊瑙ｆ墍璎傜殑鈥滈€熷害鈥濓紝鍏徃鐢熺敘浠栧€?2017 骞寸鍐殑閬嬪嫊瑁濈敓鐢㈠懆鏈熺府鐭埌鐬?2 鍊嬫湀锛岃€岄€欐湁鍒╂柤鍝佺墝鍞嚭鏇村鍏ㄥ児鐨勭敘鍝侊紝鎻愰珮鍒╂饯鐜囥€傝嚦鏂尖€滈噸榛炲煄甯傗€濆拰鈥滈枊鏀捐硣婧愨€濓紝鍓嶈€呮槸鎸囧湪鍏ㄧ悆 6 澶у煄甯傦紙绱愮磩銆佹礇鏉夌／銆佸€暒銆佸反榛庛€佷笂娴枫€佹澅浜級閫茶涓昏鐨勫競鍫寸嚐閵锋椿鍕曪紝寰岃€呮槸鎸囨剾杩仈瓒婁締瓒婂鍜屽閮ㄥ姏閲忕殑鍚堜綔锛屾渶钁楀悕鐨勪緥瀛愬嵆鏄?Kanye West 鐨?Yeezy 绯诲垪銆?</p>
<p>鏍规摎甯傚牬鍜ㄨ鍏徃 NPD 闆嗗湗鐨勬暩鎿氾紝浠婂勾 1 鏈堬紝鎰涜开閬斿湪缇庡湅閬嬪嫊闉嬪競鍫寸殑浠介缈荤灜涓€鐣紝閬斿埌 10%锛屼笉閬庝粛鐒惰惤寰屾柤鑰愬悏鐨?45% 鍗犳瘮銆?</p>
<p>Kasper Rorsted 涔熻〃绀猴紝鍏徃鍦ㄥ寳缇庣殑甯傚牬琛ㄧ従閬犳矑鏈夎畵浠栨豢鎰忋€傛剾杩仈鏈冪辜绾屽湪鍖楃編銆佸ぇ涓彲鍗€甯傚牬鎶曞叆鍩虹瑷柦寤鸿ō锛屽煿椁婃洿澶氶浂鍞汉鎵嶃€傜洝绠＄洰鍓嶇殑涓€鍒囨暩瀛楃湅璧蜂締娆ｆ鍚戞Ξ锛屼絾鎰涜开閬旂従鍦ㄩ伕鎿囩殑閫欏鍋氭硶涔熼’鐒舵湁瀹冪殑涓嶈冻涔嬭檿锛屾瘮濡備甫闈炴墍鏈夊皥妤亱鍕曞搧椤為兘鍙栧緱鐬揩閫熷闀凤紝鑰屽揩閫熻€岄檺閲忕殑鐧煎敭妯″紡鍓囨渻璁撲笉灏戞秷璨昏€呴洠浠ヨ卜鍒拌嚜宸辨兂瑕佺殑鐢㈠搧銆?</p>
<p>绺介珨鑰岃█锛岄€欒偂娲嬫磱寰楁剰鐨勫媮闋倓鏄緢鏄庨’鐨勨€斺€斿寘鎷粬灏嶉姵姝ョ殑寰╄槆涔熷厖婊夸俊蹇冿紝鈥滐紙鎴戝€戯級涓嶆噳瑭叉寚鏈涘畠涓€鐩村緸鑰愬悏鎼嶅け鐨勯偅閮ㄥ垎鍙栧緱甯傚牬浠介銆傗€?/p>
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<p>椤屽湒渚嗘簮锛欿RISZTIAN BOCSI/BLOOMBERG NEWS</p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.hiishop.com/cate/stan-smith/" target="_blank">adidas stan smith 鍙扮仯</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞adidas 瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.hiishop.com/" target="_blank">http://www.hiishop.com/</a>;锛?
by jmj42520533
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