不夠酷就會落後 這個運動品牌成最大輸傢 (2)
中文(简体) Public
<a href="http://www.under-armour-store.com.tw/" target="_blank">under armour鍙扮仯闁€甯?/a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€憉nder armour鍙扮仯闁€甯傦紝鎴戝€戝皣鍏ㄦ柊鐨剈a澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">缇庡湅閬嬪嫊鍝佺墝 澹撳姏瑜?UA 鍜孶nder Armour妤妇绁炶┍绲傜祼锛岄亣鍒扮灜澶ч夯鐓?Under Armour宸茬棝澶辩編鍦嬬浜屽ぇ閬嬪嫊鍝佺墝鐨勪氦妞呫€?鍝佺墝鍓靛浜哄拰CEO Kevin Plank涔熸垚鐐哄ぇ杓稿偄锛岃繎鏃ヨ璨＄稉鏂拌仦缍茬珯 24/7 Wall
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<p> 缇庡湅閬嬪嫊鍝佺墝<a href="http://www.under-armour-store.com.tw/up/ua-pants-38f508c7">澹撳姏瑜?UA</a>鍜孶nder Armour妤妇绁炶┍绲傜祼锛岄亣鍒扮灜澶ч夯鐓?/p>
<p> Under Armour宸茬棝澶辩編鍦嬬浜屽ぇ閬嬪嫊鍝佺墝鐨勪氦妞呫€?/p>
<p> 鍝佺墝鍓靛浜哄拰CEO Kevin Plank涔熸垚鐐哄ぇ杓稿偄锛岃繎鏃ヨ璨＄稉鏂拌仦缍茬珯 24/7 Wall St. 閬哥偤鈥滃勾搴︽渶宸?CEO鈥?涔嬩竴銆傚悓鏅傚叆姒滅殑閭勬湁姊呰タ鐧捐波銆佺櫨璨ㄥ晢搴桽EARS绛夛紝浣嗘槸Kevin Plank鏄敮涓€鍏ラ伕鐨勯亱鍕曞搧鐗孋EO銆?/p>
<p> 瑭插獟楂旈€氶亷瑙€瀵熻偂绁ㄥ児鏍艰畩鍖栥€佹敹鍏ャ€佸埄娼ゅ拰鍦ㄤ换鏈熷収鐨勮〃鐝撅紝瑭曢伕鍑哄畠瑾嶇偤灏嶅叕鍙搁€犳垚鈥滃毚閲嶅偡瀹斥€濈殑楂樼銆?/p>
<p> 鏇剧稉澶ф斁鐣板僵鐨?a href="http://www.under-armour-store.com.tw/up/ua-pants-38f508c7">澹撶府瑜?Under Armour</a>鍜孶nder Armour鐢辨柤閵烽噺涓嬫粦锛屼粖骞磋偂鍍逛笅璺岀灜45%锛屽競鍊艰捀鐧艰秴閬?0鍎勭編鍏冿紝鍏徃閫ｇ簩鍏╁€嬪搴﹀嚭鐝捐櫑鎼嶃€傚湪婵€鐑堢殑甯傚牬绔剁埈銆侀棞閸垫壒鐧煎鎴舵祦澶便€侀渶姹備笅婊戝拰娑堣不鑰呭搧鍛宠畩鍖栫殑鐠板涓嬶紝鍝佺墝姝ュ饱缍壉锛屾埅姝㈢洰鍓嶏紝宸茶鍝¤繎 300 鍚嶄甫澶卞幓澶氬悕楂樼銆?/p>
<p> 涓嶅閰峰氨鏈冭惤寰岋紝Under Armour姝ｅ湪澶卞幓骞磋紩娑堣不鑰呫€?/p>
<p> 24/7 Wall St.鍒嗘瀽瑭曡珫閬擄紝 Kevin Plank鍦ㄧ煭鐭?0骞寸殑鏅傞枔鍏э紝灏囬€欏€嬪搧鐗屽緸涓€鍌㈠垵鍓典紒妤畩鎴愪竴鍊嬪挤澶х殑鍏徃锛岄€欐槸涓€鍊嬧€滃亯澶х殑鏁呬簨鈥濓紝鈥滅劧鑰岋紝鍦ㄦ尝婵ゆ炊婀х殑姘村煙锛屽叕鍙稿壍濮嬩汉寰€寰€涓嶄竴瀹氳兘鎴愮偤鏈€濂界殑鑸归暦銆傗€?/p>
<p> 鎿歎nder Armour鐧间綀鐨勭涓夊搴﹁病鍫遍’绀猴紝閵峰敭椤嶅悓姣旀笡灏?.08%鑷?4.1鍎勭編鍏冿紝涓嶅強FactSet闋愭湡鐨?4.9鍎勭編鍏冿紝鍑堝埄娼ゅ墖鏆磋穼57.7%鑷?420钀編鍏冿紝閫欐槸Under Armour鑷?005骞翠笂甯備互渚嗛娆￠寗寰楅姺鍞笅婊戙€?/p>
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<p> Under Armour10骞翠締棣栨閭€璜嬪コ婕斿摗浣滅偤浠ｈ█浜?/p>
<p> 鍦ㄥ埄娼ょ巼鐨勬寔绾屽鍔涗笅锛孶nder Armour姝ｅ湪鑸囧崰涓诲皫鍦颁綅鐨勮€愬悏鍜屾剾杩仈鍝佺墝鐖オ甯傚牬浠介銆備絾濯掗珨渚濈劧璩枒鏂扮附瑁佸拰闆跺敭妤€佸皣COO Patrik Frisk鑳藉惁鐐哄叕鍙稿付渚嗚畩鍖栥€?/p>
<p> Patrik Frisk渚嗚嚜Vans姣嶅叕鍙稿▉瀵岄泦鍦橈紝浠婂勾7鏈堝埌浠诲緦浠栨彁鍑哄寘鎷姞寮峰コ澹€佸厭绔ョ郴鍒楀拰鐩寸嚐闆跺敭妤嫏鍗犳瘮绛変竴绯诲垪閲嶇祫鎺柦銆?鏈堝垵锛孶nder Armour闁嬪瑁佸摗涓﹂棞闁夐儴鍒嗛杸搴楋紝涓﹀皣搴瓨闄嶄綆鑷虫鍙叉渶浣庛€?</p>
<p> 鎿氱編鍦嬫姇琛屽強璩囩敘绠＄悊鍏徃鏈€杩戠櫦浣堢殑闈掑皯骞存秷璨荤爺绌跺牨鍛婇’绀猴紝Under Armour鍦ㄧ編鍦嬮潚灏戝勾蹇冧腑鐨勫湴浣嶅凡缍撴棩婕镐笅婊戙€傚湪缇庡湅楂樻敹鍏ュ偄搴潚灏戝勾鈥滀竴鏁村勾閮芥矑鏈夌┛閬庣殑鍝佺墝鈥濅腑锛孶nder Armour鎺掑湪绗竴浣嶏紝鑰屽湪楂樻敹鍏ュ偄搴潚灏戝勾鏈€鍠滄鐨勯亱鍕曟湇瑁濆搧鐗屼腑锛孶nder Armour寰炰竴骞村墠鐨勭8鍚嶄笅闄嶅埌鐬粖骞寸殑绗?1鍚嶃€傚悓鏅傦紝鍦ㄦ櫘閫氭敹鍏ュ偄搴潚灏戝勾蹇冪洰涓紝Under Armour寰炵6鍚嶄笅闄嶅埌绗?鍚嶃€?</p>
<p> Credit Suisse鐟炰俊鐨勫垎鏋愬斧鍦ㄨ窡韫ょ灜Under Armour鐢㈠搧缍蹭笂閵峰敭鎯呮硜寰岀櫦鐝撅紝Under Armour鏈夐€?000娆剧敘鍝佸湪鑷冲皯鍏╁偄缍茬珯涓婃湁鍞紝鍏朵腑鏈?68娆剧敘鍝佸湪DicksSportingGoods.com涓婇姺鍞紝165娆剧敘鍝佸湪FootLocker.com閵峰敭銆?/p>
<p> 妤晫浜哄＋鎸囧嚭锛孶nder Armour缍插敭骞宠嚭閬庡锛岀敘鍝佺祼妲嬪嵒澶亷鍠竴锛岄洠鍏嶈嚜姣€闀峰煄銆?/p>
<p> Kevin Plank鏃╁墠鍦ㄦ帴鍙楀獟楂旈噰瑷檪涔熷潶鎵胯繎骞翠締閬嬪嫊浼戦枒棰ㄧ啽娼郸Under Armour甯朵締鐬ū澶氱鐖皪鎵嬶紝鍖呮嫭Lululemon鍜孎abletics绛夊搧鐗岋紝鏁村€嬫瓙缇庡競鍫村凡鏈夎秴閬?00鍊嬮亱鍕曚紤闁戞湇鍝佺墝鍦ㄧ埈濂競鍫翠唤椤嶃€?</p>
<p> 鐐洪噸鏂板紩璧峰勾杓曟秷璨昏€呯殑闂滆ɑ锛屼竴鍚戜富鎵撳皥妤亱鍕曞仴韬敘鍝佺殑Under Armour鏂?鏈堣窡闅ㄤ富娴佽│姘寸暥涓嬫渶鍙楁杩庣殑寰╁彜琛楅牠娼祦棰ㄦ牸锛屾帹鍑洪瑕嗕互寰€瑷▓鐨凾hreadborne Shift闉嬫锛屼甫鎵句締鍢诲搱姝屾墜Migos绛変汉鐐哄叾瀹ｅ偝锛屼絾鏀舵晥鐢氬井銆?/p>
<p> 鏈夋キ鐣屼汉澹寚锛孶nder Armour灏嶇敘鍝佺殑骞磋紩鍖栦技涔庢湁榛炴搷涔嬮亷鎬ワ紝鑻ュ皣鏂版闉嬪饱Threadborne Shift鐨勫搧鐗孡OGO鎿嬩綇锛屾牴鏈湅涓嶅嚭鏄嚭鑷猆nder Armour鐨勯亱鍕曢瀷銆?/p>
<p> 鍙︽湁鍒嗘瀽浜哄＋瑾嶇偤锛孶nder Armour鍦ㄥ京鍙ら亱鍕曢ⅷ娼暥閬撶殑鏅備唬闆ｅ厤鍚冭櫑锛屽壍绔嬫柤1996骞寸殑Under Armour瀵﹀湪鈥滅劇鍙ゅ彲寰┾€濓紝鑰屼富鎵?Lifestyle 鐨?Sportswear 绯诲垪鑸囧搧鐗屽畾浣嶅拰鍘熸湁娑堣不鑰呯殑闇€姹備甫涓嶇浉绗︺€?</p>
<p> 浣滅偤閲嶇祫鐨勪竴閮ㄥ垎锛孶nder Armour 姝ｅ湪鑰冩叜闂滈枆缍茬悆鍜屾埗澶栫瓑楂旈噺杓冨皬鐨勫搧椤炪€?/p>
<p> 鍦ㄨ珖鍒癠nder Armour鍏烽珨鐨勯噸绲勬敼闈╃瓥鐣ユ檪锛孠evin Plank鏄庣⒑琛ㄧず锛屽搧鐗屾€ラ渶鎿鸿劔渚濋潬淇冮姺鐛插緱妤妇澧為暦鐨勫洶澧? 闅ㄨ憲娑堣不鑰呭皪浼戦枒鐢㈠搧鐨勯渶姹傛彁鍗囷紝鍏徃灏囬噸鏂拌鏁寸敘鍝佺祫鍚堝強闄嶅児銆?Under Armour闋愯▓鐩搁棞閲嶇祫璨荤敤绱勭偤1.4鍎勭編鍏冭嚦1.5鍎勭編鍏冦€?/p>
<p> 宸村厠钀婇妧琛屽垎鏋愬斧Matthew McClintock鍦ㄦ渶鏂颁竴浠界爺绌跺牨鍛婁腑琛ㄧず锛孶nder Armour鑻ユ兂鏇村ソ鍦板煼琛岄噸绲勬埌鐣ヤ締鍒烘縺閵峰敭澧為暦锛岄洟涓嶉枊灏堟キ浜烘墠鐨勫姞鍏ワ紝浠栧挤瑾匡紝Under Armour鐝炬铏曟柤閲嶇祫鐨勬棭鏈熼殠娈碉紝鍥犳浠嶅瓨鍦ㄨ純楂樼殑娉㈠嫊鎬с€?/p>
<p> 閼掓柤妤妇鎸佺簩浣庤糠锛孶nder Armour闋愯▓浠婂勾鍏ㄥ勾閵峰敭椤嶅閫熷皣鏀剧珐鑷充綆鍠綅鏁革紝姣涘埄鐜囧墖闋愯▓涓嬫粦鑷?4.5%锛岃鏁村緦鐨勭嚐妤埄娼ょ磩鐐?.4鍎勮嚦1.5鍎勭編鍏冦€傜涓夊搴﹁病鍫辩櫦浣堝緦鐣舵棩Under Armour鑲″児鏆磋穼鐬?3%銆?/p>
<p> 褰崥鏅哄韩鐨勫垎鏋愬斧 Chen Grazutis鏃╁墠瑾嶇偤锛岀暥甯傚牬棰ㄥ悜寰炲姛鑳芥€ц綁绉诲埌鏅傚皻鎬ф檪锛孶nder Armour灏遍櫡鍏ョ灜琚嫊鐨勫眬闈紝閫欏氨鏄疜evin Plank鐨勬渶澶ф寫鎴般€?/p>
<p> 鍊煎緱闂滆ɑ鐨勬槸锛屽湪鏅傚皻鐢㈡キ闋樺煙鏈夊叐浣岰EO琛ㄧ従鍑鸿壊銆?/p>
<p> 涓€浣嶅揩鏅傚皻Zara姣嶅叕鍙窱nditex闆嗗湗鐨凜EO Pablo Isla锛屼粬浠婂勾琚€婂搱浣涘晢妤璜栥€嬭鐐哄叏鐞?00浣嶆渶浣矯EO涔嬩竴銆傚湪浠栫殑甯堕牁涓嬶紝Inditex闆嗗湗甯傚€奸€艰繎1000鍎勬瓙鍏冦€?/p>
<p> 鍙﹀涓€浣嶆槸GucciCEO Marco Bizzarri锛屼粖骞村啀娆＄嵅寰楄嫳鍦?017骞存檪灏氬ぇ鐛庣殑鍟嗘キ闋樿鐛庯紝Gucci姝稿爆鏂兼硶鍦嬪ア渚堝搧闆嗗湗闁嬮洸锛岃繎骞翠締閫愭几鎭㈠京鍏跺湪鎰忓ぇ鍒╁ア渚堝搧琛屾キ鐨勯牁闋緤鍦颁綅锛屼粖骞村叾閵峰敭椤嶅凡閫ｇ簩涓夊€嬪搴﹂寗寰楄秴閬?5%鐨勫闀凤紝鑰屼笖閫ｇ簩鍏╁€嬪搴︽敹鍏ヨ秴閬庢剾棣粫銆?/p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.under-armour-store.com.tw/uc/ua-long-tee" target="_blank">ua 闀疯</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞under armour鍙扮仯闁€甯傚緦绾岀殑鍫遍亾娑堟伅锛屼篃鍙互娣诲姞<strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.under-armour-store.com.tw/" target="_blank">http://www.under-armour-store.com.tw/</a>;锛?
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<p> 缇庡湅閬嬪嫊鍝佺墝<a href="http://www.under-armour-store.com.tw/up/ua-pants-38f508c7">澹撳姏瑜?UA</a>鍜孶nder Armour妤妇绁炶┍绲傜祼锛岄亣鍒扮灜澶ч夯鐓?/p>
<p> Under Armour宸茬棝澶辩編鍦嬬浜屽ぇ閬嬪嫊鍝佺墝鐨勪氦妞呫€?/p>
<p> 鍝佺墝鍓靛浜哄拰CEO Kevin Plank涔熸垚鐐哄ぇ杓稿偄锛岃繎鏃ヨ璨＄稉鏂拌仦缍茬珯 24/7 Wall St. 閬哥偤鈥滃勾搴︽渶宸?CEO鈥?涔嬩竴銆傚悓鏅傚叆姒滅殑閭勬湁姊呰タ鐧捐波銆佺櫨璨ㄥ晢搴桽EARS绛夛紝浣嗘槸Kevin Plank鏄敮涓€鍏ラ伕鐨勯亱鍕曞搧鐗孋EO銆?/p>
<p> 瑭插獟楂旈€氶亷瑙€瀵熻偂绁ㄥ児鏍艰畩鍖栥€佹敹鍏ャ€佸埄娼ゅ拰鍦ㄤ换鏈熷収鐨勮〃鐝撅紝瑭曢伕鍑哄畠瑾嶇偤灏嶅叕鍙搁€犳垚鈥滃毚閲嶅偡瀹斥€濈殑楂樼銆?/p>
<p> 鏇剧稉澶ф斁鐣板僵鐨?a href="http://www.under-armour-store.com.tw/up/ua-pants-38f508c7">澹撶府瑜?Under Armour</a>鍜孶nder Armour鐢辨柤閵烽噺涓嬫粦锛屼粖骞磋偂鍍逛笅璺岀灜45%锛屽競鍊艰捀鐧艰秴閬?0鍎勭編鍏冿紝鍏徃閫ｇ簩鍏╁€嬪搴﹀嚭鐝捐櫑鎼嶃€傚湪婵€鐑堢殑甯傚牬绔剁埈銆侀棞閸垫壒鐧煎鎴舵祦澶便€侀渶姹備笅婊戝拰娑堣不鑰呭搧鍛宠畩鍖栫殑鐠板涓嬶紝鍝佺墝姝ュ饱缍壉锛屾埅姝㈢洰鍓嶏紝宸茶鍝¤繎 300 鍚嶄甫澶卞幓澶氬悕楂樼銆?/p>
<p> 涓嶅閰峰氨鏈冭惤寰岋紝Under Armour姝ｅ湪澶卞幓骞磋紩娑堣不鑰呫€?/p>
<p> 24/7 Wall St.鍒嗘瀽瑭曡珫閬擄紝 Kevin Plank鍦ㄧ煭鐭?0骞寸殑鏅傞枔鍏э紝灏囬€欏€嬪搧鐗屽緸涓€鍌㈠垵鍓典紒妤畩鎴愪竴鍊嬪挤澶х殑鍏徃锛岄€欐槸涓€鍊嬧€滃亯澶х殑鏁呬簨鈥濓紝鈥滅劧鑰岋紝鍦ㄦ尝婵ゆ炊婀х殑姘村煙锛屽叕鍙稿壍濮嬩汉寰€寰€涓嶄竴瀹氳兘鎴愮偤鏈€濂界殑鑸归暦銆傗€?/p>
<p> 鎿歎nder Armour鐧间綀鐨勭涓夊搴﹁病鍫遍’绀猴紝閵峰敭椤嶅悓姣旀笡灏?.08%鑷?4.1鍎勭編鍏冿紝涓嶅強FactSet闋愭湡鐨?4.9鍎勭編鍏冿紝鍑堝埄娼ゅ墖鏆磋穼57.7%鑷?420钀編鍏冿紝閫欐槸Under Armour鑷?005骞翠笂甯備互渚嗛娆￠寗寰楅姺鍞笅婊戙€?/p>
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<p> Under Armour10骞翠締棣栨閭€璜嬪コ婕斿摗浣滅偤浠ｈ█浜?/p>
<p> 鍦ㄥ埄娼ょ巼鐨勬寔绾屽鍔涗笅锛孶nder Armour姝ｅ湪鑸囧崰涓诲皫鍦颁綅鐨勮€愬悏鍜屾剾杩仈鍝佺墝鐖オ甯傚牬浠介銆備絾濯掗珨渚濈劧璩枒鏂扮附瑁佸拰闆跺敭妤€佸皣COO Patrik Frisk鑳藉惁鐐哄叕鍙稿付渚嗚畩鍖栥€?/p>
<p> Patrik Frisk渚嗚嚜Vans姣嶅叕鍙稿▉瀵岄泦鍦橈紝浠婂勾7鏈堝埌浠诲緦浠栨彁鍑哄寘鎷姞寮峰コ澹€佸厭绔ョ郴鍒楀拰鐩寸嚐闆跺敭妤嫏鍗犳瘮绛変竴绯诲垪閲嶇祫鎺柦銆?鏈堝垵锛孶nder Armour闁嬪瑁佸摗涓﹂棞闁夐儴鍒嗛杸搴楋紝涓﹀皣搴瓨闄嶄綆鑷虫鍙叉渶浣庛€?</p>
<p> 鎿氱編鍦嬫姇琛屽強璩囩敘绠＄悊鍏徃鏈€杩戠櫦浣堢殑闈掑皯骞存秷璨荤爺绌跺牨鍛婇’绀猴紝Under Armour鍦ㄧ編鍦嬮潚灏戝勾蹇冧腑鐨勫湴浣嶅凡缍撴棩婕镐笅婊戙€傚湪缇庡湅楂樻敹鍏ュ偄搴潚灏戝勾鈥滀竴鏁村勾閮芥矑鏈夌┛閬庣殑鍝佺墝鈥濅腑锛孶nder Armour鎺掑湪绗竴浣嶏紝鑰屽湪楂樻敹鍏ュ偄搴潚灏戝勾鏈€鍠滄鐨勯亱鍕曟湇瑁濆搧鐗屼腑锛孶nder Armour寰炰竴骞村墠鐨勭8鍚嶄笅闄嶅埌鐬粖骞寸殑绗?1鍚嶃€傚悓鏅傦紝鍦ㄦ櫘閫氭敹鍏ュ偄搴潚灏戝勾蹇冪洰涓紝Under Armour寰炵6鍚嶄笅闄嶅埌绗?鍚嶃€?</p>
<p> Credit Suisse鐟炰俊鐨勫垎鏋愬斧鍦ㄨ窡韫ょ灜Under Armour鐢㈠搧缍蹭笂閵峰敭鎯呮硜寰岀櫦鐝撅紝Under Armour鏈夐€?000娆剧敘鍝佸湪鑷冲皯鍏╁偄缍茬珯涓婃湁鍞紝鍏朵腑鏈?68娆剧敘鍝佸湪DicksSportingGoods.com涓婇姺鍞紝165娆剧敘鍝佸湪FootLocker.com閵峰敭銆?/p>
<p> 妤晫浜哄＋鎸囧嚭锛孶nder Armour缍插敭骞宠嚭閬庡锛岀敘鍝佺祼妲嬪嵒澶亷鍠竴锛岄洠鍏嶈嚜姣€闀峰煄銆?/p>
<p> Kevin Plank鏃╁墠鍦ㄦ帴鍙楀獟楂旈噰瑷檪涔熷潶鎵胯繎骞翠締閬嬪嫊浼戦枒棰ㄧ啽娼郸Under Armour甯朵締鐬ū澶氱鐖皪鎵嬶紝鍖呮嫭Lululemon鍜孎abletics绛夊搧鐗岋紝鏁村€嬫瓙缇庡競鍫村凡鏈夎秴閬?00鍊嬮亱鍕曚紤闁戞湇鍝佺墝鍦ㄧ埈濂競鍫翠唤椤嶃€?</p>
<p> 鐐洪噸鏂板紩璧峰勾杓曟秷璨昏€呯殑闂滆ɑ锛屼竴鍚戜富鎵撳皥妤亱鍕曞仴韬敘鍝佺殑Under Armour鏂?鏈堣窡闅ㄤ富娴佽│姘寸暥涓嬫渶鍙楁杩庣殑寰╁彜琛楅牠娼祦棰ㄦ牸锛屾帹鍑洪瑕嗕互寰€瑷▓鐨凾hreadborne Shift闉嬫锛屼甫鎵句締鍢诲搱姝屾墜Migos绛変汉鐐哄叾瀹ｅ偝锛屼絾鏀舵晥鐢氬井銆?/p>
<p> 鏈夋キ鐣屼汉澹寚锛孶nder Armour灏嶇敘鍝佺殑骞磋紩鍖栦技涔庢湁榛炴搷涔嬮亷鎬ワ紝鑻ュ皣鏂版闉嬪饱Threadborne Shift鐨勫搧鐗孡OGO鎿嬩綇锛屾牴鏈湅涓嶅嚭鏄嚭鑷猆nder Armour鐨勯亱鍕曢瀷銆?/p>
<p> 鍙︽湁鍒嗘瀽浜哄＋瑾嶇偤锛孶nder Armour鍦ㄥ京鍙ら亱鍕曢ⅷ娼暥閬撶殑鏅備唬闆ｅ厤鍚冭櫑锛屽壍绔嬫柤1996骞寸殑Under Armour瀵﹀湪鈥滅劇鍙ゅ彲寰┾€濓紝鑰屼富鎵?Lifestyle 鐨?Sportswear 绯诲垪鑸囧搧鐗屽畾浣嶅拰鍘熸湁娑堣不鑰呯殑闇€姹備甫涓嶇浉绗︺€?</p>
<p> 浣滅偤閲嶇祫鐨勪竴閮ㄥ垎锛孶nder Armour 姝ｅ湪鑰冩叜闂滈枆缍茬悆鍜屾埗澶栫瓑楂旈噺杓冨皬鐨勫搧椤炪€?/p>
<p> 鍦ㄨ珖鍒癠nder Armour鍏烽珨鐨勯噸绲勬敼闈╃瓥鐣ユ檪锛孠evin Plank鏄庣⒑琛ㄧず锛屽搧鐗屾€ラ渶鎿鸿劔渚濋潬淇冮姺鐛插緱妤妇澧為暦鐨勫洶澧? 闅ㄨ憲娑堣不鑰呭皪浼戦枒鐢㈠搧鐨勯渶姹傛彁鍗囷紝鍏徃灏囬噸鏂拌鏁寸敘鍝佺祫鍚堝強闄嶅児銆?Under Armour闋愯▓鐩搁棞閲嶇祫璨荤敤绱勭偤1.4鍎勭編鍏冭嚦1.5鍎勭編鍏冦€?/p>
<p> 宸村厠钀婇妧琛屽垎鏋愬斧Matthew McClintock鍦ㄦ渶鏂颁竴浠界爺绌跺牨鍛婁腑琛ㄧず锛孶nder Armour鑻ユ兂鏇村ソ鍦板煼琛岄噸绲勬埌鐣ヤ締鍒烘縺閵峰敭澧為暦锛岄洟涓嶉枊灏堟キ浜烘墠鐨勫姞鍏ワ紝浠栧挤瑾匡紝Under Armour鐝炬铏曟柤閲嶇祫鐨勬棭鏈熼殠娈碉紝鍥犳浠嶅瓨鍦ㄨ純楂樼殑娉㈠嫊鎬с€?/p>
<p> 閼掓柤妤妇鎸佺簩浣庤糠锛孶nder Armour闋愯▓浠婂勾鍏ㄥ勾閵峰敭椤嶅閫熷皣鏀剧珐鑷充綆鍠綅鏁革紝姣涘埄鐜囧墖闋愯▓涓嬫粦鑷?4.5%锛岃鏁村緦鐨勭嚐妤埄娼ょ磩鐐?.4鍎勮嚦1.5鍎勭編鍏冦€傜涓夊搴﹁病鍫辩櫦浣堝緦鐣舵棩Under Armour鑲″児鏆磋穼鐬?3%銆?/p>
<p> 褰崥鏅哄韩鐨勫垎鏋愬斧 Chen Grazutis鏃╁墠瑾嶇偤锛岀暥甯傚牬棰ㄥ悜寰炲姛鑳芥€ц綁绉诲埌鏅傚皻鎬ф檪锛孶nder Armour灏遍櫡鍏ョ灜琚嫊鐨勫眬闈紝閫欏氨鏄疜evin Plank鐨勬渶澶ф寫鎴般€?/p>
<p> 鍊煎緱闂滆ɑ鐨勬槸锛屽湪鏅傚皻鐢㈡キ闋樺煙鏈夊叐浣岰EO琛ㄧ従鍑鸿壊銆?/p>
<p> 涓€浣嶅揩鏅傚皻Zara姣嶅叕鍙窱nditex闆嗗湗鐨凜EO Pablo Isla锛屼粬浠婂勾琚€婂搱浣涘晢妤璜栥€嬭鐐哄叏鐞?00浣嶆渶浣矯EO涔嬩竴銆傚湪浠栫殑甯堕牁涓嬶紝Inditex闆嗗湗甯傚€奸€艰繎1000鍎勬瓙鍏冦€?/p>
<p> 鍙﹀涓€浣嶆槸GucciCEO Marco Bizzarri锛屼粖骞村啀娆＄嵅寰楄嫳鍦?017骞存檪灏氬ぇ鐛庣殑鍟嗘キ闋樿鐛庯紝Gucci姝稿爆鏂兼硶鍦嬪ア渚堝搧闆嗗湗闁嬮洸锛岃繎骞翠締閫愭几鎭㈠京鍏跺湪鎰忓ぇ鍒╁ア渚堝搧琛屾キ鐨勯牁闋緤鍦颁綅锛屼粖骞村叾閵峰敭椤嶅凡閫ｇ簩涓夊€嬪搴﹂寗寰楄秴閬?5%鐨勫闀凤紝鑰屼笖閫ｇ簩鍏╁€嬪搴︽敹鍏ヨ秴閬庢剾棣粫銆?/p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.under-armour-store.com.tw/uc/ua-long-tee" target="_blank">ua 闀疯</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞under armour鍙扮仯闁€甯傚緦绾岀殑鍫遍亾娑堟伅锛屼篃鍙互娣诲姞<strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.under-armour-store.com.tw/" target="_blank">http://www.under-armour-store.com.tw/</a>;锛?
by moug62810901
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