阿迪達斯2016年魁利潤破10億歐元 欲與耐克爭鋒
中文(简体) Public
鏍稿績鎻愮ず锛氶樋杩仈鏂泦鍦樺湪閷勫緱棣栨绐佺牬10鍎勬瓙鍏冪殑骞村害鍑堝埄娼ゅ緦锛屽張鍐嶅ぇ骞呰楂樼灜鐩磋嚦2020骞寸殑閵峰敭鍜岀泩鍒╁闀风洰妯欍€?2016骞村嫝濡傜牬绔广€?娆′笂瑾垮叏骞存キ绺鹃爯鏈熺殑鍏ㄧ悆绗簩澶ч亱鍕曠敤鍝侀泦鍦?/div>
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鏍稿績鎻愮ず锛氶樋杩仈鏂泦鍦樺湪閷勫緱棣栨绐佺牬10鍎勬瓙鍏冪殑骞村害鍑堝埄娼ゅ緦锛屽張鍐嶅ぇ骞呰楂樼灜鐩磋嚦2020骞寸殑閵峰敭鍜岀泩鍒╁闀风洰妯欍€?/p>
2016骞村嫝濡傜牬绔广€?娆′笂瑾垮叏骞存キ绺鹃爯鏈熺殑鍏ㄧ悆绗簩澶ч亱鍕曠敤鍝侀泦鍦?a href="http://www.hiishop.com/product/adidas-txu-ce1684/">adidas t shirt灏哄</a>涓巃didas AG (ADSGn.DE)闃胯开閬旀柉闆嗗湗鍦ㄩ寗寰楅娆＄獊鐮?0鍎勬瓙鍏冪殑骞村害鍑堝埄娼ゅ緦锛屽張鍐嶅ぇ骞呰楂樼灜鐩磋嚦2020骞寸殑閵峰敭鍜岀泩鍒╁闀风洰妯欍€?<a href="http://www.hiishop.com/product/adidas-yundongku-dm7302/">adidas originals 瑜插瓙</a>涓巃didas AG (ADSGn.DE) 鏄ㄥぉ鐩や腑鎬ユ疾鏈€澶?.2%锛屽壍鍑?74.5姝愬厓鐨勬鍙叉柊楂橈紝涔熸槸2015骞?1鏈堜互渚嗙殑鏈€澶у柈鏃ユ疾骞呫€?鍘诲勾涓婁换鎴愮偤Adidas AG 闃胯开閬旀柉闆嗗湗鏂伴甯煼琛屽畼鐨凨asper Rorsted 鎵撶畻鎵跨辜鍓嶄换Herbert Hainer 鐨勭瓥鐣ワ紝绻肩簩鎶煎鍦ㄤ紤闁戦亱鍕曞搧椤炰互鍙婄編鍦嬪拰涓湅绛夐珮澧為暦甯傚牬锛屼互绺獎鑸囪妤竴鍝ike Inc. (NYSE:NKE) 鑰愬厠闆嗗湗鐨勫樊璺濓紝鍚屾檪鎷夐枊鍜孶nder Armour Inc. (NYSE:UA) 瀹夊痉鐟強Puma SE (PUMG.DE) 褰Μ鐨勮窛闆€?Kasper Rorsted 鐐篈didas AG 闃胯开閬旀柉闆嗗湗瀹氫笅鐬湭渚?骞村浐瀹氬尟鐜囪▓閵峰敭骞村潎澧為暦10%-12%鍜屾寔绾岀稉鐕熸キ鍕欏噲鍒╂饯骞村潎澧為暦20%-22%鐨勭洰妯欙紝鑰屾鍓嶉€欏叐闋呮寚妯欑殑闋愭湡鍒嗗垾鐐洪珮鍊嬩綅鏁稿拰15%銆侹asper Rorsted 琛ㄧず2016璨″勾鐨勬キ绺句互鍙?017璨″勾鐨勭妤靛墠鏅潎鍗拌瓑鐬暥鍓嶇瓥鐣ョ殑鎴愬姛銆?br />
2016璨″勾闆嗗湗鍑堥姺鍞寜骞翠笂婕?4.0%鑷?92.91鍎勬瓙鍏冿紝鍩烘湰绗﹀悎甯傚牬闋愭湡鐨?93鍎勬瓙鍏冿紝鍥哄畾鍖巼瑷堟疾骞呯偤18%;鎸佺簩缍撶嚐妤嫏鍑堝埄娼ゆ洿鐚涘41.5%鑷?0.19鍎勬瓙鍏冿紝鎸佺簩缍撶嚐妤嫏EPS 寰?.54姝愬厓涓婂崌鑷?.99姝愬厓锛屽劒鏂煎競鍫存湡鏈涚殑4.88姝愬厓銆傝懀浜嬫渻姹哄畾鎶婂勾搴﹁偂鎭彁楂?5%鑷虫瘡鑲?.00姝愬厓銆?Adidas AG 闃胯开閬旀柉闆嗗湗鐨勭泩鍒╄兘鍔涗竴鐩磋窇杓窷ike Inc. 鑰愬厠闆嗗湗銆?016璨″勾鍓嶈€呯殑鎸佺簩缍撶嚐妤嫏鍑堝埄娼ょ巼鐐?.3%锛岄洊鐒跺凡缍撴瘮鍓嶄竴骞存彁鍗?00鍊嬪熀榛烇紝浣嗛倓鏄仩閬淣ike Inc. 鑰愬厠闆嗗湗鍦ㄦ埅鑷?016骞?鏈?1鏃ョ殑2016璨″勾閷勫緱鐨?1.6%鍑堝埄娼ょ巼銆?Adidas AG 闃胯开閬旀柉闆嗗湗鐨勫挤鍕佸闀风劇鐤戞槸浠ョ鐖皪鎵嬬殑甯傚牬浠介琚か濂偤浠ｅ児鐨勩€傛牴鎿氬競鍫寸爺绌跺叕鍙窷PD Group 鐨勬暩鎿氾紝浠婂勾1鏈堢編鍦嬮亱鍕曢瀷甯傚牬涓瑼didas 闃胯开閬旀柉鍝佺墝鐨勫崰鏈夌巼缈诲€嶈嚦10%锛岄姺鍞闀?14%锛岃€孨ike 鑰愬厠/Jordan 鍝佺墝鐨勫競鍗犵巼鍚堝叡45%锛岄姺鍞儏澧?%銆傚幓骞碅didas 闃胯开閬旀柉鍝佺墝宸茬稉閲嶆柊瓒曡秴Under Armour 瀹夊痉鐟垚鐐虹編鍦嬬浜屽ぇ閬嬪嫊鍝佺墝锛孶nder Armour Inc. 瀹夊痉鐟壍濮嬩汉鍏糃EO Kevin Plank 浠婂勾鍒濆凡缍撴壙瑾嶄粬鍊戠殑鐢㈠搧缂哄け鏅傚皻搴︼紝灏庤嚧闇€姹備笅婊戝闀峰ぇ骞呮斁绶╋紝NPD Group 绋?鏈堣┎闆嗗湗閵峰敭閵虫笡25%锛屼富瑕佸洜鐐轰綔鐐烘敮鏌辩殑绫冪悆闉嬮渶姹傜柌杌熴€傝€孭uma AG 褰Μ鍓囬噰鍙栧拰Adidas AG 闃胯开閬旀柉闆嗗湗鐩镐技鐨勭瓥鐣ワ紝鍚屾ǎ鍙栧緱浠ゅ競鍫存豢鎰忕殑鎴愮妇锛?鏈堢編鍦嬪競鍫寸殑闉嬮閵峰敭鐚涘45%銆?Kasper Rorsted 鍦ㄦキ绺炬渻璀颁笂琛ㄧず浠栧€戦泦鍦樺湪鍖楃編甯傚牬浠嶈檿鏂艰拷瓒曟ā寮忥紝浠栨寚鍑洪洊鐒剁編鍦嬪崰鍏ㄧ悆楂旇偛鐢ㄥ搧甯傚牬鐨?/3锛屼笉閬庢槸鍞竴涓€鍊嬮仩钀藉緦鏂糔ike Inc. 鑰愬厠闆嗗湗鐨勫競鍫淬€傜編鍦嬪湪Adidas AG 闃胯开閬旀柉闆嗗湗鐨勭瓥鐣ヤ腑铏曟柤鍎厛绱氬垾锛屾湭渚嗛泦鍦樺皣鎸佺簩寰炰汉鍝°€佸熀寤哄拰鐕熼姺绛夋柟闈?ldquo;涓嶆垚姣斾緥鍦板姞澶?rdquo;灏嶇編鍦嬬殑鎶曡硣锛岃€岃┎鍦嬩富瑕侀浂鍞晢Foot Locker Inc. (NYSE:FL) 鍜孌icks Sporting Goods Inc. (NYSE:DKS) 閮界湅濂戒粬鍊戠殑鍓嶆櫙銆?
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鏇村闂滄柤<a href="http://www.hiishop.com/">鎰涜开閬?閲戞</a>鐨勬柊娆捐硣瑷婏紝鏁珛闂滄敞鎰涜开閬旂恫璺姌鎵ｅ簵锛?a href="http://www.hiishop.com/">http://www.hiishop.com/</a>;锛夌殑寰岀簩鍫遍亾鍜岀編鏂囪┏鎯咃紝鏂板搧闉嬫鍜屾柊鍝佽。娆惧児鏍间綆鑷充笁鎶樿捣锛岄倓鏈夐鍠滅Ξ鍝侊紝鍙笉瑕侀尟閬庡枖锛?
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鏍稿績鎻愮ず锛氶樋杩仈鏂泦鍦樺湪閷勫緱棣栨绐佺牬10鍎勬瓙鍏冪殑骞村害鍑堝埄娼ゅ緦锛屽張鍐嶅ぇ骞呰楂樼灜鐩磋嚦2020骞寸殑閵峰敭鍜岀泩鍒╁闀风洰妯欍€?/p>
2016骞村嫝濡傜牬绔广€?娆′笂瑾垮叏骞存キ绺鹃爯鏈熺殑鍏ㄧ悆绗簩澶ч亱鍕曠敤鍝侀泦鍦?a href="http://www.hiishop.com/product/adidas-txu-ce1684/">adidas t shirt灏哄</a>涓巃didas AG (ADSGn.DE)闃胯开閬旀柉闆嗗湗鍦ㄩ寗寰楅娆＄獊鐮?0鍎勬瓙鍏冪殑骞村害鍑堝埄娼ゅ緦锛屽張鍐嶅ぇ骞呰楂樼灜鐩磋嚦2020骞寸殑閵峰敭鍜岀泩鍒╁闀风洰妯欍€?<a href="http://www.hiishop.com/product/adidas-yundongku-dm7302/">adidas originals 瑜插瓙</a>涓巃didas AG (ADSGn.DE) 鏄ㄥぉ鐩や腑鎬ユ疾鏈€澶?.2%锛屽壍鍑?74.5姝愬厓鐨勬鍙叉柊楂橈紝涔熸槸2015骞?1鏈堜互渚嗙殑鏈€澶у柈鏃ユ疾骞呫€?鍘诲勾涓婁换鎴愮偤Adidas AG 闃胯开閬旀柉闆嗗湗鏂伴甯煼琛屽畼鐨凨asper Rorsted 鎵撶畻鎵跨辜鍓嶄换Herbert Hainer 鐨勭瓥鐣ワ紝绻肩簩鎶煎鍦ㄤ紤闁戦亱鍕曞搧椤炰互鍙婄編鍦嬪拰涓湅绛夐珮澧為暦甯傚牬锛屼互绺獎鑸囪妤竴鍝ike Inc. (NYSE:NKE) 鑰愬厠闆嗗湗鐨勫樊璺濓紝鍚屾檪鎷夐枊鍜孶nder Armour Inc. (NYSE:UA) 瀹夊痉鐟強Puma SE (PUMG.DE) 褰Μ鐨勮窛闆€?Kasper Rorsted 鐐篈didas AG 闃胯开閬旀柉闆嗗湗瀹氫笅鐬湭渚?骞村浐瀹氬尟鐜囪▓閵峰敭骞村潎澧為暦10%-12%鍜屾寔绾岀稉鐕熸キ鍕欏噲鍒╂饯骞村潎澧為暦20%-22%鐨勭洰妯欙紝鑰屾鍓嶉€欏叐闋呮寚妯欑殑闋愭湡鍒嗗垾鐐洪珮鍊嬩綅鏁稿拰15%銆侹asper Rorsted 琛ㄧず2016璨″勾鐨勬キ绺句互鍙?017璨″勾鐨勭妤靛墠鏅潎鍗拌瓑鐬暥鍓嶇瓥鐣ョ殑鎴愬姛銆?br />
2016璨″勾闆嗗湗鍑堥姺鍞寜骞翠笂婕?4.0%鑷?92.91鍎勬瓙鍏冿紝鍩烘湰绗﹀悎甯傚牬闋愭湡鐨?93鍎勬瓙鍏冿紝鍥哄畾鍖巼瑷堟疾骞呯偤18%;鎸佺簩缍撶嚐妤嫏鍑堝埄娼ゆ洿鐚涘41.5%鑷?0.19鍎勬瓙鍏冿紝鎸佺簩缍撶嚐妤嫏EPS 寰?.54姝愬厓涓婂崌鑷?.99姝愬厓锛屽劒鏂煎競鍫存湡鏈涚殑4.88姝愬厓銆傝懀浜嬫渻姹哄畾鎶婂勾搴﹁偂鎭彁楂?5%鑷虫瘡鑲?.00姝愬厓銆?Adidas AG 闃胯开閬旀柉闆嗗湗鐨勭泩鍒╄兘鍔涗竴鐩磋窇杓窷ike Inc. 鑰愬厠闆嗗湗銆?016璨″勾鍓嶈€呯殑鎸佺簩缍撶嚐妤嫏鍑堝埄娼ょ巼鐐?.3%锛岄洊鐒跺凡缍撴瘮鍓嶄竴骞存彁鍗?00鍊嬪熀榛烇紝浣嗛倓鏄仩閬淣ike Inc. 鑰愬厠闆嗗湗鍦ㄦ埅鑷?016骞?鏈?1鏃ョ殑2016璨″勾閷勫緱鐨?1.6%鍑堝埄娼ょ巼銆?Adidas AG 闃胯开閬旀柉闆嗗湗鐨勫挤鍕佸闀风劇鐤戞槸浠ョ鐖皪鎵嬬殑甯傚牬浠介琚か濂偤浠ｅ児鐨勩€傛牴鎿氬競鍫寸爺绌跺叕鍙窷PD Group 鐨勬暩鎿氾紝浠婂勾1鏈堢編鍦嬮亱鍕曢瀷甯傚牬涓瑼didas 闃胯开閬旀柉鍝佺墝鐨勫崰鏈夌巼缈诲€嶈嚦10%锛岄姺鍞闀?14%锛岃€孨ike 鑰愬厠/Jordan 鍝佺墝鐨勫競鍗犵巼鍚堝叡45%锛岄姺鍞儏澧?%銆傚幓骞碅didas 闃胯开閬旀柉鍝佺墝宸茬稉閲嶆柊瓒曡秴Under Armour 瀹夊痉鐟垚鐐虹編鍦嬬浜屽ぇ閬嬪嫊鍝佺墝锛孶nder Armour Inc. 瀹夊痉鐟壍濮嬩汉鍏糃EO Kevin Plank 浠婂勾鍒濆凡缍撴壙瑾嶄粬鍊戠殑鐢㈠搧缂哄け鏅傚皻搴︼紝灏庤嚧闇€姹備笅婊戝闀峰ぇ骞呮斁绶╋紝NPD Group 绋?鏈堣┎闆嗗湗閵峰敭閵虫笡25%锛屼富瑕佸洜鐐轰綔鐐烘敮鏌辩殑绫冪悆闉嬮渶姹傜柌杌熴€傝€孭uma AG 褰Μ鍓囬噰鍙栧拰Adidas AG 闃胯开閬旀柉闆嗗湗鐩镐技鐨勭瓥鐣ワ紝鍚屾ǎ鍙栧緱浠ゅ競鍫存豢鎰忕殑鎴愮妇锛?鏈堢編鍦嬪競鍫寸殑闉嬮閵峰敭鐚涘45%銆?Kasper Rorsted 鍦ㄦキ绺炬渻璀颁笂琛ㄧず浠栧€戦泦鍦樺湪鍖楃編甯傚牬浠嶈檿鏂艰拷瓒曟ā寮忥紝浠栨寚鍑洪洊鐒剁編鍦嬪崰鍏ㄧ悆楂旇偛鐢ㄥ搧甯傚牬鐨?/3锛屼笉閬庢槸鍞竴涓€鍊嬮仩钀藉緦鏂糔ike Inc. 鑰愬厠闆嗗湗鐨勫競鍫淬€傜編鍦嬪湪Adidas AG 闃胯开閬旀柉闆嗗湗鐨勭瓥鐣ヤ腑铏曟柤鍎厛绱氬垾锛屾湭渚嗛泦鍦樺皣鎸佺簩寰炰汉鍝°€佸熀寤哄拰鐕熼姺绛夋柟闈?ldquo;涓嶆垚姣斾緥鍦板姞澶?rdquo;灏嶇編鍦嬬殑鎶曡硣锛岃€岃┎鍦嬩富瑕侀浂鍞晢Foot Locker Inc. (NYSE:FL) 鍜孌icks Sporting Goods Inc. (NYSE:DKS) 閮界湅濂戒粬鍊戠殑鍓嶆櫙銆?
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鏇村闂滄柤<a href="http://www.hiishop.com/">鎰涜开閬?閲戞</a>鐨勬柊娆捐硣瑷婏紝鏁珛闂滄敞鎰涜开閬旂恫璺姌鎵ｅ簵锛?a href="http://www.hiishop.com/">http://www.hiishop.com/</a>;锛夌殑寰岀簩鍫遍亾鍜岀編鏂囪┏鎯咃紝鏂板搧闉嬫鍜屾柊鍝佽。娆惧児鏍间綆鑷充笁鎶樿捣锛岄倓鏈夐鍠滅Ξ鍝侊紝鍙笉瑕侀尟閬庡枖锛?
by wlr4709066
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