中國企業提升全球品牌影響力的“世界杯”才剛
中文(简体) Public
<a href="http://www.hiishop.com/" target="_blank">adidas 瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慳didas 瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨勬剾杩仈澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">銆愮挵鐞冪恫绉戞妧缍滃悎鍫遍亾銆戝湪2018淇勭緟鏂笘鐣屾澂涓婏紝鎴戝€戠湅鍒扮灜澶ч噺鐨勪腑鍦嬩紒妤伕鎿囧湪姝ゆ檪鐕熼姺鑷繁锛屾姇鍏ユ暩鍗冭惉缇庡厓鎴愮偤涓栫晫鏉殑璐婂姪鍟嗕互姝や締鎻愬崌鑷繁鐨勫叏鐞冨舰璞°€傞€欎技涔庢槸涓€鍊嬫サ濂界殑
<p> 銆愮挵鐞冪恫绉戞妧缍滃悎鍫遍亾銆戝湪2018淇勭緟鏂笘鐣屾澂涓婏紝鎴戝€戠湅鍒扮灜澶ч噺鐨勪腑鍦嬩紒妤伕鎿囧湪姝ゆ檪鐕熼姺鑷繁锛屾姇鍏ユ暩鍗冭惉缇庡厓鎴愮偤涓栫晫鏉殑璐婂姪鍟嗕互姝や締鎻愬崌鑷繁鐨勫叏鐞冨舰璞°€傞€欎技涔庢槸涓€鍊嬫サ濂界殑绛栫暐锛屾牴鎿欶IFA涓栫晫鏉畼缍蹭笂鍒楀嚭鐨?018淇勭緟鏂笘鐣屾澂璐婂姪鍟嗭紝绨＄洿鎴愮灜涓湅浼佹キ鐨勭洓瀹淬€?/p>
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<p> 浣嗘槸锛屾摎澶栧獟鍫遍亾绋憋紝灏囩煡鍚嶅害鎻愰珮鍒板湅闅涜鐪捐獚鐭ユ按骞崇▼搴︿笉鍍呭儏鏄湪涓栫晫鏉笂闇插嚭鐨勬鐗屽拰灞曚綅锛屽叕鍙搁倓蹇呴爤瑕佸埗瀹氫竴鍊嬮暦鏈熺殑寤ｅ憡瀹ｅ偝鍜岀嚐閵疯鍕曡▓鍔冦€傝ū澶氬湅澶栨秷璨昏€呭皪閫欎簺鍏徃鐨勫仛娉曚粛鐒剁己涔忚獚璀橈紝閫欓’鐒堕渶瑕佷腑鍦嬩紒妤湪鐕熼姺鐨勯亾璺笂浠樺嚭鏇村ぇ鐨勫姫鍔涖€?/p>
<p> 鎿氬濯掓秷鎭ū锛岃惉閬旈泦鍦樺彲浠ヨ鏄疐IFA涓冨ぇ鎴扮暐鍚堜綔澶ヤ即(闋傜礆璐婂姪鍟?瑁″湅闅涚煡鍚嶅害鏈€浣庣殑鍏徃锛屽彟澶栫殑鍏偄鍒嗗垾鍖呮嫭鎰涜开閬?<a href="http://www.hiishop.com/product/adidas-superstar-slip-on-2/">adidas 绻冨付闉?/a>鍜宎didas)銆佸彲鍙ｅ彲妯?Coca-Cola)銆乂isa銆佺従浠?Hyundai)銆佸崱濉旂埦鑸┖(Qatar Airways)鍜屼縿缇呮柉澶╃劧姘ｅ伐妤偂浠藉叕鍙?Gazprom)銆?/p>
<p> 鑰岃惉閬斿湪涓栫晫鏉笂鐨勯湶鍑洪毣鏈夎嚜宸辩殑妯欏織鍜屽悕瀛楋紝閫欎甫涓嶈兘瀹岀編瑙ｉ噵瀹冩槸涓€鍌㈡搧鏈夊緸鎴垮湴鐢㈤枊鐧煎埌褰遍櫌绛夊唬娉涘晢妤埄鐩婄殑浼佹キ闆嗗湗銆?/p>
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<p> 闄ょ灜涓婅堪7鍊嬪湅闅涜冻鑱殑鎴扮暐鍚堜綔澶ヤ即涔嬪锛孎IFA涓栫晫鏉倓鎿佹湁5鍊嬪畼鏂硅磰鍔╁晢锛屽垎鍒ョ偤涓湅娴蜂俊闆嗗湗銆侀亥鐣跺嫗銆佷腑鍦嬭挋鐗涢泦鍦樸€佷腑鍦嬮€氳▕瑷倷鍒堕€犲晢Vivo浠ュ強鍏ㄤ笘鐣岃妯℃渶澶х殑鍟ら厭鍒堕€犻泦鍦樺畨娴锋柉-浣堝笇鑻卞崥(Anheuser-Busch InBev锛孉B InBev锛屼篃鍗崇櫨濞?銆傞€欎簲鍌㈣磰鍔╁晢涓紝娴蜂俊銆佽挋鐗涘拰Vivo閫欎笁鍌腑鍦嬪叕鍙镐綔鐐烘秷璨诲搧鍝佺墝锛屽湪娴峰鐕熼姺鐨勭櫦鍔涢粸涓€鐩撮兘寰堟竻鏅帮紝鍦ㄥ児鏍艰垏鍝佽唱涓婇兘鎿佹湁鐬竴瀹氱殑绔剁埈鍔涳紝涓﹀湪杩戝勾涔熷彇寰楃灜涓€浜涙垚绺俱€傜劧鑰岋紝澶栧獟鎸囧嚭锛岀洝绠′粬鍊戝湪涓湅鎿佹湁闆勫帤鐨勮病鍔涘拰甯傚牬浠介锛屼絾鑸囪磰鍔╁晢鐧惧▉鍜岄亥鐣跺嫗鐩告瘮锛屼粬鍊戠殑鍏ㄧ悆瑾嶇煡搴︾⒑瀵﹂倓鏈夊緢闀蜂竴娈佃矾瑕佽蛋銆?/p>
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<p> 澶栧獟鎸囧嚭锛岀洝绠′腑鍦嬫湁寰堝鍎鐨勫搧鐗岋紝浣嗗湪鍦嬪甯傚牬鎯宠鐛插緱杓冮珮鐭ュ悕搴︽槸寰堟湁鎸戞埌鎬х殑銆備笉閬庝腑鍦嬫斂搴滆繎浜涘勾宸茬稉鎰忚瓨鍒帮紝鎵撻€犲叏鐞冨搧鐗屽皪鍦嬪偄褰㈣薄鎻愬崌鑸囩稉婵熷闀风櫦灞曠殑閲嶈鎬с€?/p>
<p> 鏃ュ墠锛岀敱鍏ㄧ悆鏈€澶х殑鍌虫挱闆嗗湗WPP鏃椾笅瑾跨爺鍏徃Millward Brown鐧间綀鐨?018骞碆randZ鍏ㄧ悆鍝佺墝鍍瑰€?00寮锋帓鍚嶄腑锛屼締鑷腑鍦嬬殑楱拌▕鍜岄樋瑁″反宸村垎鍒楃浜斾綅鍜岀涔濅綅锛岄€欎篃鏄腑鍦嬩紒妤娆″湪鍓?0鍚嶄腑鍗犳摎2鍊嬪腑浣嶃€?/p>
<p> 闄らò瑷婂拰闃胯！宸村反澶栵紝閭勬湁12鍊嬩腑鍦嬪搧鐗屽叆鍦嶅叏鐞?00寮锋鍠紝渚濇鏄腑鍦嬬Щ鍕曘€佷腑鍦嬪伐鍟嗛妧琛屻€佽寘鑷恒€佺櫨搴︺€佷腑鍦嬪钩瀹夈€佽彲鐐恒€佷腑鍦嬪缓瑷妧琛屻€佷含鏉便€佷腑鍦嬭静妤妧琛屻€佷腑鍦嬩汉澹姐€佷腑鍦嬮妧琛屽拰闋嗚睈閫熼亱銆?/p>
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鎯宠浜嗚В鏇村闂滄柤<a href="http://www.hiishop.com/cate/nmd/" target="_blank">鎰涜开閬?nmd</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞adidas 瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.hiishop.com/" target="_blank">http://www.hiishop.com/</a>;锛?
<p> 銆愮挵鐞冪恫绉戞妧缍滃悎鍫遍亾銆戝湪2018淇勭緟鏂笘鐣屾澂涓婏紝鎴戝€戠湅鍒扮灜澶ч噺鐨勪腑鍦嬩紒妤伕鎿囧湪姝ゆ檪鐕熼姺鑷繁锛屾姇鍏ユ暩鍗冭惉缇庡厓鎴愮偤涓栫晫鏉殑璐婂姪鍟嗕互姝や締鎻愬崌鑷繁鐨勫叏鐞冨舰璞°€傞€欎技涔庢槸涓€鍊嬫サ濂界殑绛栫暐锛屾牴鎿欶IFA涓栫晫鏉畼缍蹭笂鍒楀嚭鐨?018淇勭緟鏂笘鐣屾澂璐婂姪鍟嗭紝绨＄洿鎴愮灜涓湅浼佹キ鐨勭洓瀹淬€?/p>
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<p> 浣嗘槸锛屾摎澶栧獟鍫遍亾绋憋紝灏囩煡鍚嶅害鎻愰珮鍒板湅闅涜鐪捐獚鐭ユ按骞崇▼搴︿笉鍍呭儏鏄湪涓栫晫鏉笂闇插嚭鐨勬鐗屽拰灞曚綅锛屽叕鍙搁倓蹇呴爤瑕佸埗瀹氫竴鍊嬮暦鏈熺殑寤ｅ憡瀹ｅ偝鍜岀嚐閵疯鍕曡▓鍔冦€傝ū澶氬湅澶栨秷璨昏€呭皪閫欎簺鍏徃鐨勫仛娉曚粛鐒剁己涔忚獚璀橈紝閫欓’鐒堕渶瑕佷腑鍦嬩紒妤湪鐕熼姺鐨勯亾璺笂浠樺嚭鏇村ぇ鐨勫姫鍔涖€?/p>
<p> 鎿氬濯掓秷鎭ū锛岃惉閬旈泦鍦樺彲浠ヨ鏄疐IFA涓冨ぇ鎴扮暐鍚堜綔澶ヤ即(闋傜礆璐婂姪鍟?瑁″湅闅涚煡鍚嶅害鏈€浣庣殑鍏徃锛屽彟澶栫殑鍏偄鍒嗗垾鍖呮嫭鎰涜开閬?<a href="http://www.hiishop.com/product/adidas-superstar-slip-on-2/">adidas 绻冨付闉?/a>鍜宎didas)銆佸彲鍙ｅ彲妯?Coca-Cola)銆乂isa銆佺従浠?Hyundai)銆佸崱濉旂埦鑸┖(Qatar Airways)鍜屼縿缇呮柉澶╃劧姘ｅ伐妤偂浠藉叕鍙?Gazprom)銆?/p>
<p> 鑰岃惉閬斿湪涓栫晫鏉笂鐨勯湶鍑洪毣鏈夎嚜宸辩殑妯欏織鍜屽悕瀛楋紝閫欎甫涓嶈兘瀹岀編瑙ｉ噵瀹冩槸涓€鍌㈡搧鏈夊緸鎴垮湴鐢㈤枊鐧煎埌褰遍櫌绛夊唬娉涘晢妤埄鐩婄殑浼佹キ闆嗗湗銆?/p>
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<p> 闄ょ灜涓婅堪7鍊嬪湅闅涜冻鑱殑鎴扮暐鍚堜綔澶ヤ即涔嬪锛孎IFA涓栫晫鏉倓鎿佹湁5鍊嬪畼鏂硅磰鍔╁晢锛屽垎鍒ョ偤涓湅娴蜂俊闆嗗湗銆侀亥鐣跺嫗銆佷腑鍦嬭挋鐗涢泦鍦樸€佷腑鍦嬮€氳▕瑷倷鍒堕€犲晢Vivo浠ュ強鍏ㄤ笘鐣岃妯℃渶澶х殑鍟ら厭鍒堕€犻泦鍦樺畨娴锋柉-浣堝笇鑻卞崥(Anheuser-Busch InBev锛孉B InBev锛屼篃鍗崇櫨濞?銆傞€欎簲鍌㈣磰鍔╁晢涓紝娴蜂俊銆佽挋鐗涘拰Vivo閫欎笁鍌腑鍦嬪叕鍙镐綔鐐烘秷璨诲搧鍝佺墝锛屽湪娴峰鐕熼姺鐨勭櫦鍔涢粸涓€鐩撮兘寰堟竻鏅帮紝鍦ㄥ児鏍艰垏鍝佽唱涓婇兘鎿佹湁鐬竴瀹氱殑绔剁埈鍔涳紝涓﹀湪杩戝勾涔熷彇寰楃灜涓€浜涙垚绺俱€傜劧鑰岋紝澶栧獟鎸囧嚭锛岀洝绠′粬鍊戝湪涓湅鎿佹湁闆勫帤鐨勮病鍔涘拰甯傚牬浠介锛屼絾鑸囪磰鍔╁晢鐧惧▉鍜岄亥鐣跺嫗鐩告瘮锛屼粬鍊戠殑鍏ㄧ悆瑾嶇煡搴︾⒑瀵﹂倓鏈夊緢闀蜂竴娈佃矾瑕佽蛋銆?/p>
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<p> 澶栧獟鎸囧嚭锛岀洝绠′腑鍦嬫湁寰堝鍎鐨勫搧鐗岋紝浣嗗湪鍦嬪甯傚牬鎯宠鐛插緱杓冮珮鐭ュ悕搴︽槸寰堟湁鎸戞埌鎬х殑銆備笉閬庝腑鍦嬫斂搴滆繎浜涘勾宸茬稉鎰忚瓨鍒帮紝鎵撻€犲叏鐞冨搧鐗屽皪鍦嬪偄褰㈣薄鎻愬崌鑸囩稉婵熷闀风櫦灞曠殑閲嶈鎬с€?/p>
<p> 鏃ュ墠锛岀敱鍏ㄧ悆鏈€澶х殑鍌虫挱闆嗗湗WPP鏃椾笅瑾跨爺鍏徃Millward Brown鐧间綀鐨?018骞碆randZ鍏ㄧ悆鍝佺墝鍍瑰€?00寮锋帓鍚嶄腑锛屼締鑷腑鍦嬬殑楱拌▕鍜岄樋瑁″反宸村垎鍒楃浜斾綅鍜岀涔濅綅锛岄€欎篃鏄腑鍦嬩紒妤娆″湪鍓?0鍚嶄腑鍗犳摎2鍊嬪腑浣嶃€?/p>
<p> 闄らò瑷婂拰闃胯！宸村反澶栵紝閭勬湁12鍊嬩腑鍦嬪搧鐗屽叆鍦嶅叏鐞?00寮锋鍠紝渚濇鏄腑鍦嬬Щ鍕曘€佷腑鍦嬪伐鍟嗛妧琛屻€佽寘鑷恒€佺櫨搴︺€佷腑鍦嬪钩瀹夈€佽彲鐐恒€佷腑鍦嬪缓瑷妧琛屻€佷含鏉便€佷腑鍦嬭静妤妧琛屻€佷腑鍦嬩汉澹姐€佷腑鍦嬮妧琛屽拰闋嗚睈閫熼亱銆?/p>
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鎯宠浜嗚В鏇村闂滄柤<a href="http://www.hiishop.com/cate/nmd/" target="_blank">鎰涜开閬?nmd</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞adidas 瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.hiishop.com/" target="_blank">http://www.hiishop.com/</a>;锛?
by jmj42520533
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