Under Armour為(ため)何(なに)在中(ざいちゅう)國(くに)市場(しじょう)打(だ)出(しゅつ)專業(せんぎょう�C)倅(せがれ)這(しゃ)張(ちょう)牌(ぱい)？

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璐忓晢缍?http://www.winshang.com2016骞?1鏈?4鏃?3:32渚嗚嚜锛歋ocialBeta JACK
鏍稿績鎻愮ず锛?a href="http://www.under-armour-store.com.tw/up/ua-run-fb95384d">UA 闉嬪瓙 瑭曞児</a>鍜孶nder Armour鍦ㄧ編鍦嬪競鍫村崰姣旀縺澧烇紝鐩撮€艰€愬悏锛屼粖骞村湪涓湅澶ч櫢锛孶nder Armour鐐轰綍鎵撳嚭鐬皥妤窇鑰呴€欏嫉鐗岋紵
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涓湅璺戣€呭崈钀紝闅诲彇涓€鐡?/p>
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骞冲潎姣忓€嬭窇鑰呮瘡骞磋繎 7000 濉婄殑璺戞鏀嚭涓昏鐢ㄥ湪鍝?鐩镐俊寰堝浜洪兘鎶婇將鑺卞湪鐬鍌欎笂銆傛摎 Under Armour 鐨勭浉闂滆矤璨汉绋憋紝鐐虹灜寰炰腑鍦嬭窇鑰呭競鍫翠腑闁嬭緹鍑鸿嚜宸辩殑銆屽皥妤寖鍏掋€嶏紝Under Armour 浠婂勾鍦ㄤ腑鍦嬪ぇ闄稿皥闁€鎵撻€犵灜 2016 UA Race 绺芥焙璩姐€傚叾涓紝灏堟キ鐨?UA 璺戞 T 鎭や綔鐐鸿辰浜嬫湇绲﹀弮璩借€呭厤璨绘彁渚涖€傛湁鍒ユ柤涓€鑸辰浜嬫彁渚涚殑璨肩墝閫熷构琛ｏ紝UA Race 鐨勬閰嶅弮璩芥湇 Streaker 绯诲垪鐨勮窇姝ョ煭琚?T 鎭わ紝鏄悓閰嶇疆涓嬫渶璨寸殑鐢㈠搧锛屽畠姣斾竴鑸璩?T 鎭よ紩绱?50%銆傛摎鎮夛紝闄ょ灜鍏嶈不鐛插緱 UA 璺戞 T 鎭ゅ锛屽厤璨诲弮璩姐€佽惉鍏?UA 瑁濆倷鐛庡搧銆?0 鍏！绔堕€熺瓑鎴愮偤 Under Armour 鍦ㄤ腑鍦嬭垑杈︾殑棣栧€嬬窔涓嬭辰浜嬬殑璜稿浜粸锛岄€欎娇寰楀牨鍚嶄汉鏁镐竴璺縺澧炪€?/p>
鎿?Under Armour 鐨勭浉闂滆矤璨汉浠嬬垂锛?UA RACE 鏄畾浣嶇偤涓€鍊嬪皥闁€閲濆皪灏堟キ鍤磋倕璺戣€呯殑璩戒簨銆傜偤鐬墿鑹插埌鏇村姞灏堟キ鐨勮窇鑰咃紝Under Armour 棣栨鑸囬牁閵滀腑鍦嬭窇姝?APP 鐨勬倕璺戝湀鍚堜綔锛屻€屼箣鎵€浠ラ伕鎿囨倕璺戝湀锛屽洜鐐哄畠鏄洰鍓嶄腑鍦嬫渶濂界殑璺戞 APP锛屽畠灏嶈窇姝ラ€欎欢浜嬫儏鐗瑰垾瑾嶇湡锛岄€欎竴榛炶垏 Under Armour 鐨勫搧鐗岀簿绁炲緢鐩哥銆傘€孶nder Armour 澶т腑鑿湴鍗€甯傚牬绺界洠鏈辨櫒鏇勭ū銆?/p>
鎿氭倝锛屽€嬩汉璩藉弮鑸囦汉鍝℃槸鐢辨倕璺戝湀鏂归潰绶氫笂鎷涘嫙锛屽緸浠婂勾 4 鏈堝埌 10 鏈堬紝浠栧€戠稉閬庣灜澶у崐骞存檪闁撶殑绶氫笂鎸戞埌鍜岀窔涓嬭〒绶淬€傛倕璺戝湀 APP 涓婅辰浜嬫椿鍕曟瑒椤ず锛孶A Race 2016 绺芥焙璩界殑娲诲嫊绺界啽搴﹁秴閬庣灜 56 钀€傚煄甯傚湗闅婅辰鍓囬個璜嬬灜鍖椾含銆佸唬宸炪€佹繁鍦炽€佹垚閮姐€侀噸鎱躲€佸崡浜€佹澀宸?7 鍩庣殑绔堕€熼珮鎵嬪弮鑸囷紝鍔犱笂 UA 浠ｈ〃闅娿€佹倕璺戝湀浠ｈ〃闅婄瓑鍏?10 绲勮窇鑰呭湗闅娿€傛摎鐭ユ儏浜哄＋閫忛湶锛屽弮璩戒汉鍝′腑涓嶄箯绮捐嫳璺戣€咃紝鍖呮嫭鏉窞棣媺鏉惧洓灞嗗啝杌嶃€?015 姹熻タ鏂伴鍦嬮殯棣媺涓湅璺戣€呯涓€浜轰互鍙婂浣嶉厤閫熶笁鍒嗛悩鐨勮秴蹇窇鑰呯瓑绛夈€?/p>
鎿氱灜瑙ｏ紝寰炰粖骞?4 鏈堣捣锛孶nder Armour 灏遍枊濮嬬睂鍌?UA Race 2016 绺芥焙璩姐€傛鏅傚崐骞翠箣涔呫€佽窇鑰呭湗闅婅钃嬩腑鍦嬩竴浜岀窔鍩庡競銆佽仛鐒︾簿鑻辫窇鑰呫€佽ɑ閲嶆寫鎴拌垏瑷撶反銆侀伕鎿囬毣灏堣ɑ鏂艰窇姝ョ殑鍚堜綔澶ヤ即锛岄€欏畬鍏ㄦ槸寤剁簩鐬?Under Armour 灏堣ɑ鏂煎皥妤殑鎬濊矾銆?銆孶nder Armour 灏囨渻鎶?UA Race 鎵撻€犳垚涓€鍊嬮暦鏈熺殑 IP 璩戒簨锛岃畵瀹冩垚鐐哄皥妤窇鑰呯殑涓€鍊嬩氦娴佺殑骞宠嚭銆傘€嶆湵鏅ㄦ泟寮疯銆?/p>
灏堟キ锛屽皥妤紝閭勬槸鍥犵偤灏堟キ</p>
鑷?1996 骞存垚绔嬬殑閭ｄ竴鍒昏捣锛孶nder Armour 灏卞皥闁€璨犺铂鐐哄皥妤亱鍕曞摗鍒堕€犺鍌欙紝鑰岄潪銆屾湇瑁濄€嶏紝閫欒畵鍏跺ぉ鐢熸搧鏈夌灜灏堟キ鎬фサ寮风殑鐢㈠搧鑸囧搧鐗屽畾浣嶃€傚湪鍓?10 骞达紝Under Armour 闅诲皥瑷绘柤鍋氫竴浠朵簨锛氬仛鍚告睏閫忔埃鎬ц兘寮峰ぇ鐨?T 鎭ょ敘鍝併€?/p>
鑸囪€愬悏鍌惧悜鏂艰畵閬嬪嫊鐢㈠搧璁婂緱鏇村姞鏅傚皻涓嶅悓锛孶nder Armour 涓︿笉鎬ユ柤灏囧叾鐢㈠搧閫氶亷娴烽噺鐨勭嚐閵锋墜娈碉紝鎺ㄩ姺绲︽櫘缇呭ぇ鐪撅紝鑰屾槸閬告搰娣辫€曞皥妤亱鍕曟笭閬撱€?/p>
銆屽鏋滀綘鎯宠卜涓€浠堕亱鍕曟湇锛岃珛閬歌€愬悏銆傘€峌nder Armour 鍓靛浜哄吋 CEO 鍑辨枃 鏅槶鍏?(Kevin Plank) 瑾紝銆屽鏋滄兂鎿佹湁涓€浠舵彁鍗囨埌楝ュ姏鐨勫皥妤鍌欙紝閭ｉ杭璜嬮伕 Under Armour銆傘€?/p>
杩戝勾渚嗭紝Under Armour 鐧煎睍椋涘揩銆傚湪 2015 骞达紝Under Armour 绺芥敹鍏ラ仈 39.633 鍎勭編鍏冿紝姣斿墠涓€骞村害涓婃疾鎺ヨ繎涓夋垚銆傜敘鍝佺殑澶у彈姝¤繋锛岃畵鍏舵垚鐐虹灜缇庡湅甯傚牬鐨勭浜屽ぇ閬嬪嫊闉嬫湇浼佹キ锛岀洿閫艰€愬悏銆傞€欒獣鐢熸墠 20 骞寸殑閬嬪嫊鍝佺墝锛岃憲瀵︽垚鐐虹灜缇庡湅閬嬪嫊甯傚牬涓婄殑涓€鎵归粦棣€備粖骞村勾鍒濓紝 Under Armour 鍙﹁緹韫婂緫锛屽皥瑷绘柤涓湅鐨勫皥妤窇鑰咃紝閫欐槸鍚︽渻鎴愮偤 Under Armour 鏂扮殑澧為暦榛?閫欏紩璧风灜澶栫晫妤靛ぇ鐨勫ソ濂囧拰妤晫璜稿鐚滄脯銆?/p>




鎯宠浜嗚В鏇村闂滄柤<a href="http://www.under-armour-store.com.tw/uc/ua-pants" target="_blank">under armour闀疯げ</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞under armour鍙扮仯闁€甯傚緦绾岀殑鍫遍亾娑堟伅锛屼篃鍙互娣诲姞<strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.under-armour-store.com.tw/" target="_blank">http://www.under-armour-store.com.tw/</a>;锛?