愛迪達在大中華區快追上耐吉瞭它究竟做瞭什麼
中文(简体) Public
<a href="http://www.hiishop.com/" target="_blank">adidas 瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慳didas 瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨勬剾杩仈澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">2016骞村皣鏄?adidas 甯絫 鍍归將 鍜屾剾杩仈閲嶅ぇ鏀归潻鐨勪竴骞淬€傝繎鏃ワ紝閫欏偄楂旇偛鐢ㄥ搧宸ㄩ牠姝ｅ紡瀹ｄ綀浠诲懡鍘熸饥楂楥EO Kasper Rorsted鐐哄叕鍙哥殑鏂扮附瑁侊紝鎺ユ浛杩戜締鍌欏彈妤妇澹撳姏鐨勭従浠籆EO Herbert Hainer銆傛秷鎭竴缍?/div>
2016骞村皣鏄?a href="http://www.hiishop.com/product/adidas-maot-5-2/">adidas 甯絫 鍍归將</a>鍜屾剾杩仈閲嶅ぇ鏀归潻鐨勪竴骞淬€傝繎鏃ワ紝閫欏偄楂旇偛鐢ㄥ搧宸ㄩ牠姝ｅ紡瀹ｄ綀浠诲懡鍘熸饥楂楥EO Kasper Rorsted鐐哄叕鍙哥殑鏂扮附瑁侊紝鎺ユ浛杩戜締鍌欏彈妤妇澹撳姏鐨勭従浠籆EO Herbert Hainer銆傛秷鎭竴缍撳叕浣堬紝婕㈤珮鐨勮偂鍍逛究涓嬭穼4.5%锛?a href="http://www.hiishop.com/product/adidas-maot-4-2/">adidas 甯絫 灏哄琛?/a>鍜屾剾杩仈鐨勮偂鍍瑰墖鏆存疾5.8%銆?
鈻叉剾杩仈浠诲懡鐨勬柊CEO Kasper Rorsted
鍖楃編甯傚牬鐨勭柌杌熷拰鎶曡硣鐩堝埄鐨勫嵄姗燂紝浣挎剾杩仈鍦ㄨ繎浜涘勾琚妤牁灏庤€呰€愬悏鐢╁緱瓒婁締瓒婇仩銆傚浠婂鐣岃獚鐐猴紝53姝茬殑鏂癈EO灏囧公鍔╂剾杩仈闆嗗湗绲愭潫閫欐涓嶅鎰忕殑鏃ュ瓙銆俁orsted鏈夎睈瀵岀殑绠＄悊缍撻锛屽悓鏅傜溂鐣岄潪鍑★紝鑲℃澅鍊戝笇鏈涗粬鑳藉付闋樻剾杩仈鍦ㄩ棞閸电殑鍖楃編甯傚牬鏈夋墍浣滅偤锛屽／澶у叕鍙哥櫦灞曘€?
闆栫劧寰炰唤椤嶃€佸閫熺瓑涓嶅皯闂滈嵉鎸囨渚嗙湅锛屾剾杩仈鐨勮〃鐝惧潎鍦ㄨ€愬悏涔嬩笅銆備絾浠栧€戝湪涓€闋呴噸瑕佹寚妯欎笂璀夋槑鐬嚜宸憋紝閭ｅ氨鏄ぇ涓彲鍗€锛堝惈娓境鑷猴級鐨勫競鍫翠唤椤嶃€傛牴鎿欵uromonitor鐨勬暩鎿氾紝2011-2015閫欏洓骞撮枔锛屾剾杩仈鍦ㄥぇ涓彲鍗€鍏ㄥ勾閵峰敭澧為暦鐜囧緸8.5%鎻愬崌鍒?3.8%锛屽悓鏈熺殑鑰愬悏鐢?1.2%澧炶嚦14.3%銆?
鈻茶繎浜斿勾鍦ㄤ腑鍦嬮亱鍕曟湇瑁濆競鍫村崰鏈夌巼鐨勫垎浣?
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鐩墠锛屼腑鍦嬬殑閬嬪嫊鍝佺墝甯傚牬宸茶秴閬庢棩鏈€佸反瑗垮拰寰峰湅锛屽儏娆℃柤缇庡湅銆傛埅姝㈠埌2015骞?鏈堬紝鎰涜开閬斿湪澶т腑鑿競鍫寸殑閵峰敭椤嶅悓姣斿闀?8.4%銆傚叾瀵︽棭鍦?008骞村寳浜ェ閬嬫渻鏅傦紝涓湅甯傚牬灏卞凡鎴愮偤鍖呮嫭鑰愬悏銆佹剾杩仈鍦ㄥ収鐪惧閬嬪嫊鍝佺墝鎼跺オ鐨勫皪璞°€傜暥骞达紝鎰涜开閬旈噸閲戞嬁涓嬪寳浜ェ閬嬫渻鐨勮磰鍔╁晢璩囨牸锛屾湰浠ョ偤鑳藉€熸鍓甸€犺紳鐓屾キ绺撅紝娌掓枡鎯抽伃閬囩灜涓€鍫村韩瀛樼伣闆ｃ€傜敱鏂煎湪濂ч亱鏈熼枔鐩茬洰鍔犲ぇ鐢㈤噺锛屽姞涓婄暥鏅傝妤櫘閬嶅瓨鍦ㄤ緵绲﹂亷搴︾殑鎯呮硜锛屽皫鑷存剾杩仈鐢㈠搧鐢熺敘閬庡墿锛屽ぇ閲忓韩瀛樼劇娉曟秷鍖栥€?
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锛堟嚩鐔婇珨鑲?瀵︾繏瑷樿€呭鍞級
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鎴戣鎶曠
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.hiishop.com/cate/weiyi/" target="_blank">adidas 闀疯</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞adidas 瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.hiishop.com/" target="_blank">http://www.hiishop.com/</a>;锛?
2016骞村皣鏄?a href="http://www.hiishop.com/product/adidas-maot-5-2/">adidas 甯絫 鍍归將</a>鍜屾剾杩仈閲嶅ぇ鏀归潻鐨勪竴骞淬€傝繎鏃ワ紝閫欏偄楂旇偛鐢ㄥ搧宸ㄩ牠姝ｅ紡瀹ｄ綀浠诲懡鍘熸饥楂楥EO Kasper Rorsted鐐哄叕鍙哥殑鏂扮附瑁侊紝鎺ユ浛杩戜締鍌欏彈妤妇澹撳姏鐨勭従浠籆EO Herbert Hainer銆傛秷鎭竴缍撳叕浣堬紝婕㈤珮鐨勮偂鍍逛究涓嬭穼4.5%锛?a href="http://www.hiishop.com/product/adidas-maot-4-2/">adidas 甯絫 灏哄琛?/a>鍜屾剾杩仈鐨勮偂鍍瑰墖鏆存疾5.8%銆?
鈻叉剾杩仈浠诲懡鐨勬柊CEO Kasper Rorsted
鍖楃編甯傚牬鐨勭柌杌熷拰鎶曡硣鐩堝埄鐨勫嵄姗燂紝浣挎剾杩仈鍦ㄨ繎浜涘勾琚妤牁灏庤€呰€愬悏鐢╁緱瓒婁締瓒婇仩銆傚浠婂鐣岃獚鐐猴紝53姝茬殑鏂癈EO灏囧公鍔╂剾杩仈闆嗗湗绲愭潫閫欐涓嶅鎰忕殑鏃ュ瓙銆俁orsted鏈夎睈瀵岀殑绠＄悊缍撻锛屽悓鏅傜溂鐣岄潪鍑★紝鑲℃澅鍊戝笇鏈涗粬鑳藉付闋樻剾杩仈鍦ㄩ棞閸电殑鍖楃編甯傚牬鏈夋墍浣滅偤锛屽／澶у叕鍙哥櫦灞曘€?
闆栫劧寰炰唤椤嶃€佸閫熺瓑涓嶅皯闂滈嵉鎸囨渚嗙湅锛屾剾杩仈鐨勮〃鐝惧潎鍦ㄨ€愬悏涔嬩笅銆備絾浠栧€戝湪涓€闋呴噸瑕佹寚妯欎笂璀夋槑鐬嚜宸憋紝閭ｅ氨鏄ぇ涓彲鍗€锛堝惈娓境鑷猴級鐨勫競鍫翠唤椤嶃€傛牴鎿欵uromonitor鐨勬暩鎿氾紝2011-2015閫欏洓骞撮枔锛屾剾杩仈鍦ㄥぇ涓彲鍗€鍏ㄥ勾閵峰敭澧為暦鐜囧緸8.5%鎻愬崌鍒?3.8%锛屽悓鏈熺殑鑰愬悏鐢?1.2%澧炶嚦14.3%銆?
鈻茶繎浜斿勾鍦ㄤ腑鍦嬮亱鍕曟湇瑁濆競鍫村崰鏈夌巼鐨勫垎浣?
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鎴戣鎶曠
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