運動品牌Under Armour想學nike跨界時尚仍需努力
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<a href="http://www.under-armour-store.com.tw/" target="_blank">under armour鍙扮仯闁€甯?/a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€憉nder armour鍙扮仯闁€甯傦紝鎴戝€戝皣鍏ㄦ柊鐨剈a澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">璐忓晢缍?http://www.winshang.com2016骞?6鏈?6鏃?9:47渚嗚嚜锛氬ソ濂囧績鏃ュ牨 鏍稿績鎻愮ず锛氬懆涓夛紝 Under Armour 闉嬪瓙 瑭曞児 鍜孶nder Armour 鐧间綀鐬韩瑁℃埌闈?Curry Two Lows 鐨勫崌绱氱増銆俆witter 娌搁ò鎴愮灜涓€鐗囥€傚彲鎯滐紝澶у偄
璐忓晢缍?http://www.winshang.com2016骞?6鏈?6鏃?9:47渚嗚嚜锛氬ソ濂囧績鏃ュ牨
鏍稿績鎻愮ず锛氬懆涓夛紝<a href="http://www.under-armour-store.com.tw/up/ua-run-bd9961a6">Under Armour 闉嬪瓙 瑭曞児</a>鍜孶nder Armour 鐧间綀鐬韩瑁℃埌闈?Curry Two Lows 鐨勫崌绱氱増銆俆witter 娌搁ò鎴愮灜涓€鐗囥€傚彲鎯滐紝澶у偄娌掕浠€楹煎嫊鑱界殑瑭便€?
鍛ㄤ笁锛?a href="http://www.under-armour-store.com.tw/up/ua-run-bd9961a6">UA 鍝！璨?渚垮疁</a>鍜孶nder Armour 鐧间綀鐬韩瑁℃埌闈?Curry Two Lows 鐨勫崌绱氱増銆俆witter 娌搁ò鎴愮灜涓€鐗囥€傚彲鎯滐紝澶у偄娌掕浠€楹煎嫊鑱界殑瑭便€?/p>
缍插弸鍊戝瑝鐨瑧鑷夊湴鍢茬瑧鐬€欓洐 Chef Curry 锛岃瀹?鍍忚€佺埡鐖轰竴妯?銆?渚嗚嚜涓婂€嬩笘绱€ 70 骞翠唬鐨?銆傚杽鑹竴榛炵殑浜烘妸瀹冨拰銆婇樋鐢樻鍌炽€嬬殑鎷兼帴鍦ㄤ竴璧凤紝鎴栬€呰畵涓€鍊嬫粦鍊掔殑鑰佸ザ濂剁┛钁楀畠锛屾洿鐩存帴鐨勮鍍瑰氨瑾畠 閱?銆?/p>
闈犲仴韬€熷构琛ｈ捣鍌㈢殑 Under Armour 宸茬疮绌嶇灜寰堝骞磋紩绮夌挡锛屼絾瀹冪殑鐞冮瀷涓€鐩翠笉婧笉鐏€?/p>
鎴戝枩姝?Under Armour 鐨勯亱鍕曡。锛屼絾瀹冪殑閬嬪嫊闉嬩甫涓嶅惛寮曚汉銆備綘寰?Under Armour 鐨勭悆闉嬩笂楂旀渻涓嶅埌鐓ョ劧涓€鏂帮紝浣嗘槸 Jordan 鍜岀稉鍏哥殑鎰涜开閬旇兘璁撲綘鏈夐€欑ó鎰熻銆?Justin McCary 瑾紝閬庡幓 5 骞翠粬涓€鍏辫姳鐬?650 缇庡厓鍦ㄩ亱鍕曢瀷涓娿€?/p>
鐝惧湪閬嬪嫊鏅傚皻棰ㄩ牠姝ｅ媮銆傛媼闁嬫豢澶ц鐨勭穵韬憸浼借げ涓嶈珖锛岄亱鍕曢瀷涔熺劇铏曚笉鍦ㄣ€備綘鍙互鐪嬪埌鍖″▉鐨?Chuck Taylor锛?Nike 鐨?Air Jordan 鍜?Air Force 1, 鎰涜开閬旂殑 Stan Smith 鍜屾墍鏈夌殑鏅傚皻鍠搧鎼厤鍦ㄧ灜涓€璧凤紝寰炶タ瑁濆埌澶ц。鍐嶅埌瑁欏瓙銆傜附涔嬶紝娼氨涓€鍊嬪瓧銆?/p>
鏍规摎甯傚牬鐮旂┒鍏徃 NPD 閬嬪嫊甯傚牬鍒嗘瀽鍝?Matt Powell 鐨勪及瑷堬紝鐝惧湪甯傚牬涓?85% 鐨勯亱鍕曢瀷閮戒笉鏄皥鐐洪亱鍕曟簴鍌欍€?/p>
閬嬪嫊闉嬬殑鏅傚皻璺ㄧ晫涔熸妸閫欎簺鍠搧甯跺叆鐬柊鐨勬笭閬擄紝寰炵櫨璨ㄥ晢搴楋紝鍒伴亱鍕曢瀷绮惧搧搴楋紝鍐嶅埌鍏掔搴椼€傚儏鍦ㄧ編鍦嬶紝Under Armour 宸笉澶氶€茬灜 1.1 钀偄搴楋紝 Nike 閫茬灜 2.4 钀€嬪簵銆?</p>
Under Armour 涓€鐩存兂瑕佽稌瓒?Nike 锛屽叾鍓靛浜?Kevin Plank 鏇剧櫦鍑鸿豹瑷€澹獮瑾細瑕佹妸閫欏€嬪搧鐗屾墦閫犳垚閫欏€嬫槦鐞冧笂鏈€澶э紝鏈€鍘插鐨勯亱鍕曞搧鐗屻€備粖骞达紝Under Armour 閭勫拰 Nike 涓婃紨鐬竴鍑烘埐灏嶆寲澧昏鐨勬埐銆? 鏈堬紝鏇惧湪 Under Armour 浠昏伔鐨勫壇绺借鐨?Dave Dombrow 璺虫Ы鍘荤灜 Nike銆傜敱鏂间粬涔嬪墠鍜?Under Armour 绨借▊鐨勭妤崝璀帮紝鎵€浠ヨ绛夊埌 2017 骞存墠鑳藉叆鑱?Nike銆傜煭鐭咕鍊嬫湀锛孶nder Armour 鍙堟垚鍔熸妸 Dave Dombrow 绲︽寲鐬洖渚嗭紝閭勫崌鑱锋垚鐬甯煼琛屽畼锛?灏囬噸榛炵鐞嗙悆闉嬬殑鍓垫柊鎶€琛撳拰灏栫闁嬬櫦 銆?/p>
閬庡幓 3 骞达紝Under Armour 閵峰敭椤嶇炕鍊嶉仈鍒扮灜绱?40 鍎勭編鍏冦€傜洝绠￠€欏€嬮€熷害鏀炬參鐬紝浣?Under Armour 闋愯▓鍒?2018 骞村叕鍙告垚绔?20 鍛ㄥ勾鏅傚樊涓嶅鏀跺叆鑳界炕鍊嶃€?/p>
Nike 鍦ㄥ畠 20 姝叉檪锛屾敹鍏ラ仈鍒?20 鍎勭編鍏冦€?0 骞村緦锛岀暥閫欏偄鍏徃閫愭几鎺屾彙鍒伴亱鍕曟檪灏氱殑缇庡鍚稿紩鍔涙檪锛屽畠鐨勬敹鍏ヨ秴閬庣灜 140 鍎勭編鍏冦€傚幓骞达紝NIKE 鐨勫勾鏀跺叆閬斿埌鐬?300 鍎勭編鍏冿紝闋愯▓鍒?2020 骞达紝閫欏€嬫暩瀛楀皣閬斿埌 500 鍎勭編鍏冦€?</p>
姣劇鐤戝晱锛孶nder Armour 涔熸兂寰為亱鍕曟檪灏氬競鍫村垎涓€鏉竟銆傜涓€浠ｇ殑搴！绨藉悕鎴伴澊鏇剧偤 Under Armour 鐨勯瀷椤炵敘鍝佸付渚嗙灜寮峰姏椹呭嫊銆俇nder Armour 涔熷皣閫欎綅閲戝窞鍕囧＋闅婄殑鎺х悆寰岃鎴愬姛绶婄穵鍜屾柊鐞冮瀷鐨勯潻鏂板厖鍒嗚伅绯诲湪鐬竴璧枫€傞亷鍘?17 鍊嬫湀锛屽ぇ姒傜櫦浣堢灜 60 澶氱ó涓嶅悓鐗堟湰鐨勫韩瑁＄悆闉嬨€?/p>
鐝惧湪鍦ㄩ亱鍕曞牬涓婏紝涓嶈珫鏅傝冻鐞冮亱鍕曪紝绫冪悆閬嬪嫊閭勬槸缍茬悆閬嬪嫊锛屼綘鑳借鍒拌ū澶?Nike 鍜?Under Armour 銆傚畠鍊戦兘寰堝彈姝¤繋銆傝鐭ラ亾 Under Armour 鐨勪笅涓€姝ユ渻璧板埌鍝！鍛紵 楂旇偛閬嬪嫊鐢ㄥ搧闆跺敭鍟?Foot locker 绺界稉鐞?Bob Butler 瑾€?/p>
Tries Hill 鍦ㄦ浖鍝堥爴缍撶嚐钁楃悆闉嬬簿鍝佸簵 ALlife 锛屾湁鏅傦紝 Nike 鐨勯甯煼琛屽畼 Mark Paker 鏈冨幓浠栧簵瑁￠€涢€涖€傞€欏偄搴楁浘骞姪鎶?Saucony 閫欐ǎ鐨勫皥妤窇姝ョ悆闉嬪搧鐗岃畩鎴愭檪灏氬搧鐗岃常鍑恒€?ALlife 寰炰締娌掓湁璩ｉ亷 Under Armour 锛屼絾 Tries Hill 姝ｅ湪鑰冩叜閫欎欢浜嬨€?閫欏€嬪搧鐗岃璁婇叿閭勯渶瑕佸緢澶氬姫鍔涳紝浣嗗畠鎳夎┎鑳藉仛鍒板惂銆?Tries Hill 瑾€?/p>
涓嶉亷锛岀湅璧蜂締 Under Armour 瑕佸拰鏅傚皻鎷夎繎璺濋洟鐨勬焙蹇冨凡瀹氥€傞€欏€嬫湀鍒濓紝 Under Armour 宸茶仒璜嬬灜鏅傚皻瑷▓甯?Tim Coppens锛屽皥闁€闁嬬櫦 UAS 鐨勬柊绯诲垪鎿斾换鍩疯鍓垫剰绺界洠锛屼甫鍦ㄤ粖骞寸澶╃櫦鍞€?/p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.under-armour-store.com.tw/uc/ua-pants" target="_blank">under armour闀疯げ</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞under armour鍙扮仯闁€甯傚緦绾岀殑鍫遍亾娑堟伅锛屼篃鍙互娣诲姞<strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.under-armour-store.com.tw/" target="_blank">http://www.under-armour-store.com.tw/</a>;锛?
璐忓晢缍?http://www.winshang.com2016骞?6鏈?6鏃?9:47渚嗚嚜锛氬ソ濂囧績鏃ュ牨
鏍稿績鎻愮ず锛氬懆涓夛紝<a href="http://www.under-armour-store.com.tw/up/ua-run-bd9961a6">Under Armour 闉嬪瓙 瑭曞児</a>鍜孶nder Armour 鐧间綀鐬韩瑁℃埌闈?Curry Two Lows 鐨勫崌绱氱増銆俆witter 娌搁ò鎴愮灜涓€鐗囥€傚彲鎯滐紝澶у偄娌掕浠€楹煎嫊鑱界殑瑭便€?
鍛ㄤ笁锛?a href="http://www.under-armour-store.com.tw/up/ua-run-bd9961a6">UA 鍝！璨?渚垮疁</a>鍜孶nder Armour 鐧间綀鐬韩瑁℃埌闈?Curry Two Lows 鐨勫崌绱氱増銆俆witter 娌搁ò鎴愮灜涓€鐗囥€傚彲鎯滐紝澶у偄娌掕浠€楹煎嫊鑱界殑瑭便€?/p>
缍插弸鍊戝瑝鐨瑧鑷夊湴鍢茬瑧鐬€欓洐 Chef Curry 锛岃瀹?鍍忚€佺埡鐖轰竴妯?銆?渚嗚嚜涓婂€嬩笘绱€ 70 骞翠唬鐨?銆傚杽鑹竴榛炵殑浜烘妸瀹冨拰銆婇樋鐢樻鍌炽€嬬殑鎷兼帴鍦ㄤ竴璧凤紝鎴栬€呰畵涓€鍊嬫粦鍊掔殑鑰佸ザ濂剁┛钁楀畠锛屾洿鐩存帴鐨勮鍍瑰氨瑾畠 閱?銆?/p>
闈犲仴韬€熷构琛ｈ捣鍌㈢殑 Under Armour 宸茬疮绌嶇灜寰堝骞磋紩绮夌挡锛屼絾瀹冪殑鐞冮瀷涓€鐩翠笉婧笉鐏€?/p>
鎴戝枩姝?Under Armour 鐨勯亱鍕曡。锛屼絾瀹冪殑閬嬪嫊闉嬩甫涓嶅惛寮曚汉銆備綘寰?Under Armour 鐨勭悆闉嬩笂楂旀渻涓嶅埌鐓ョ劧涓€鏂帮紝浣嗘槸 Jordan 鍜岀稉鍏哥殑鎰涜开閬旇兘璁撲綘鏈夐€欑ó鎰熻銆?Justin McCary 瑾紝閬庡幓 5 骞翠粬涓€鍏辫姳鐬?650 缇庡厓鍦ㄩ亱鍕曢瀷涓娿€?/p>
鐝惧湪閬嬪嫊鏅傚皻棰ㄩ牠姝ｅ媮銆傛媼闁嬫豢澶ц鐨勭穵韬憸浼借げ涓嶈珖锛岄亱鍕曢瀷涔熺劇铏曚笉鍦ㄣ€備綘鍙互鐪嬪埌鍖″▉鐨?Chuck Taylor锛?Nike 鐨?Air Jordan 鍜?Air Force 1, 鎰涜开閬旂殑 Stan Smith 鍜屾墍鏈夌殑鏅傚皻鍠搧鎼厤鍦ㄧ灜涓€璧凤紝寰炶タ瑁濆埌澶ц。鍐嶅埌瑁欏瓙銆傜附涔嬶紝娼氨涓€鍊嬪瓧銆?/p>
鏍规摎甯傚牬鐮旂┒鍏徃 NPD 閬嬪嫊甯傚牬鍒嗘瀽鍝?Matt Powell 鐨勪及瑷堬紝鐝惧湪甯傚牬涓?85% 鐨勯亱鍕曢瀷閮戒笉鏄皥鐐洪亱鍕曟簴鍌欍€?/p>
閬嬪嫊闉嬬殑鏅傚皻璺ㄧ晫涔熸妸閫欎簺鍠搧甯跺叆鐬柊鐨勬笭閬擄紝寰炵櫨璨ㄥ晢搴楋紝鍒伴亱鍕曢瀷绮惧搧搴楋紝鍐嶅埌鍏掔搴椼€傚儏鍦ㄧ編鍦嬶紝Under Armour 宸笉澶氶€茬灜 1.1 钀偄搴楋紝 Nike 閫茬灜 2.4 钀€嬪簵銆?</p>
Under Armour 涓€鐩存兂瑕佽稌瓒?Nike 锛屽叾鍓靛浜?Kevin Plank 鏇剧櫦鍑鸿豹瑷€澹獮瑾細瑕佹妸閫欏€嬪搧鐗屾墦閫犳垚閫欏€嬫槦鐞冧笂鏈€澶э紝鏈€鍘插鐨勯亱鍕曞搧鐗屻€備粖骞达紝Under Armour 閭勫拰 Nike 涓婃紨鐬竴鍑烘埐灏嶆寲澧昏鐨勬埐銆? 鏈堬紝鏇惧湪 Under Armour 浠昏伔鐨勫壇绺借鐨?Dave Dombrow 璺虫Ы鍘荤灜 Nike銆傜敱鏂间粬涔嬪墠鍜?Under Armour 绨借▊鐨勭妤崝璀帮紝鎵€浠ヨ绛夊埌 2017 骞存墠鑳藉叆鑱?Nike銆傜煭鐭咕鍊嬫湀锛孶nder Armour 鍙堟垚鍔熸妸 Dave Dombrow 绲︽寲鐬洖渚嗭紝閭勫崌鑱锋垚鐬甯煼琛屽畼锛?灏囬噸榛炵鐞嗙悆闉嬬殑鍓垫柊鎶€琛撳拰灏栫闁嬬櫦 銆?/p>
閬庡幓 3 骞达紝Under Armour 閵峰敭椤嶇炕鍊嶉仈鍒扮灜绱?40 鍎勭編鍏冦€傜洝绠￠€欏€嬮€熷害鏀炬參鐬紝浣?Under Armour 闋愯▓鍒?2018 骞村叕鍙告垚绔?20 鍛ㄥ勾鏅傚樊涓嶅鏀跺叆鑳界炕鍊嶃€?/p>
Nike 鍦ㄥ畠 20 姝叉檪锛屾敹鍏ラ仈鍒?20 鍎勭編鍏冦€?0 骞村緦锛岀暥閫欏偄鍏徃閫愭几鎺屾彙鍒伴亱鍕曟檪灏氱殑缇庡鍚稿紩鍔涙檪锛屽畠鐨勬敹鍏ヨ秴閬庣灜 140 鍎勭編鍏冦€傚幓骞达紝NIKE 鐨勫勾鏀跺叆閬斿埌鐬?300 鍎勭編鍏冿紝闋愯▓鍒?2020 骞达紝閫欏€嬫暩瀛楀皣閬斿埌 500 鍎勭編鍏冦€?</p>
姣劇鐤戝晱锛孶nder Armour 涔熸兂寰為亱鍕曟檪灏氬競鍫村垎涓€鏉竟銆傜涓€浠ｇ殑搴！绨藉悕鎴伴澊鏇剧偤 Under Armour 鐨勯瀷椤炵敘鍝佸付渚嗙灜寮峰姏椹呭嫊銆俇nder Armour 涔熷皣閫欎綅閲戝窞鍕囧＋闅婄殑鎺х悆寰岃鎴愬姛绶婄穵鍜屾柊鐞冮瀷鐨勯潻鏂板厖鍒嗚伅绯诲湪鐬竴璧枫€傞亷鍘?17 鍊嬫湀锛屽ぇ姒傜櫦浣堢灜 60 澶氱ó涓嶅悓鐗堟湰鐨勫韩瑁＄悆闉嬨€?/p>
鐝惧湪鍦ㄩ亱鍕曞牬涓婏紝涓嶈珫鏅傝冻鐞冮亱鍕曪紝绫冪悆閬嬪嫊閭勬槸缍茬悆閬嬪嫊锛屼綘鑳借鍒拌ū澶?Nike 鍜?Under Armour 銆傚畠鍊戦兘寰堝彈姝¤繋銆傝鐭ラ亾 Under Armour 鐨勪笅涓€姝ユ渻璧板埌鍝！鍛紵 楂旇偛閬嬪嫊鐢ㄥ搧闆跺敭鍟?Foot locker 绺界稉鐞?Bob Butler 瑾€?/p>
Tries Hill 鍦ㄦ浖鍝堥爴缍撶嚐钁楃悆闉嬬簿鍝佸簵 ALlife 锛屾湁鏅傦紝 Nike 鐨勯甯煼琛屽畼 Mark Paker 鏈冨幓浠栧簵瑁￠€涢€涖€傞€欏偄搴楁浘骞姪鎶?Saucony 閫欐ǎ鐨勫皥妤窇姝ョ悆闉嬪搧鐗岃畩鎴愭檪灏氬搧鐗岃常鍑恒€?ALlife 寰炰締娌掓湁璩ｉ亷 Under Armour 锛屼絾 Tries Hill 姝ｅ湪鑰冩叜閫欎欢浜嬨€?閫欏€嬪搧鐗岃璁婇叿閭勯渶瑕佸緢澶氬姫鍔涳紝浣嗗畠鎳夎┎鑳藉仛鍒板惂銆?Tries Hill 瑾€?/p>
涓嶉亷锛岀湅璧蜂締 Under Armour 瑕佸拰鏅傚皻鎷夎繎璺濋洟鐨勬焙蹇冨凡瀹氥€傞€欏€嬫湀鍒濓紝 Under Armour 宸茶仒璜嬬灜鏅傚皻瑷▓甯?Tim Coppens锛屽皥闁€闁嬬櫦 UAS 鐨勬柊绯诲垪鎿斾换鍩疯鍓垫剰绺界洠锛屼甫鍦ㄤ粖骞寸澶╃櫦鍞€?/p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.under-armour-store.com.tw/uc/ua-pants" target="_blank">under armour闀疯げ</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞under armour鍙扮仯闁€甯傚緦绾岀殑鍫遍亾娑堟伅锛屼篃鍙互娣诲姞<strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.under-armour-store.com.tw/" target="_blank">http://www.under-armour-store.com.tw/</a>;锛?
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