p角LV，近在咫尺！Gucci CEO披露年銷售沖上百億歐
中文(简体) Public
<a href="http://www.gucciionline-shop.com/" target="_blank">gucci 鍙扮仯瀹樻柟缍茬珯</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慻ucci 鍙扮仯灏堟珒锛屾垜鍊戝皣鍏ㄦ柊鐨刧ucci澶波鍠搧涓€涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">鏈懆鍥涳紝娉曞湅濂緢鍝佸法闋?Kering锛堥枊闆查泦鍦橈級鏃椾笅鎰忓ぇ鍒╁ア渚堝搧鐗?gucci 鐝婄憵铔?闉?鍜孏UCCI鐨勭附瑁佸吋棣栧腑鍩疯瀹楳arco Bizzarri琛ㄧず锛屾湰璨″勾鐨勭洰妯欐槸璁?Gucci 鐨勫闀烽€熷害淇濇寔鍦ㄦ暣楂斿ア渚堝搧甯傚牬澧?/div>
鏈懆鍥涳紝娉曞湅濂緢鍝佸法闋?Kering锛堥枊闆查泦鍦橈級鏃椾笅鎰忓ぇ鍒╁ア渚堝搧鐗?a href="http://www.gucciionline-shop.com/p/shoes-9578b945/">gucci 鐝婄憵铔?闉?/a>鍜孏UCCI鐨勭附瑁佸吋棣栧腑鍩疯瀹楳arco Bizzarri琛ㄧず锛屾湰璨″勾鐨勭洰妯欐槸璁?Gucci 鐨勫闀烽€熷害淇濇寔鍦ㄦ暣楂斿ア渚堝搧甯傚牬澧為€熺殑鍏╁€嶏紝鏈€绲傚鐝?100鍎勬瓙鍏冪殑骞撮姺鍞銆?
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2017璨″勾锛?a href="http://www.gucciionline-shop.com/p/shoes-9578b945/">gucci 铔?闉?/a>鍜孏UCCI 閵峰敭椤嶅悓姣斿闀?2锛呰嚦62鍎勬瓙鍏冿紝涓︿笖鍚勭ó椤炲垾鐢㈠搧鐨勯姺鍞潎鏈夋墍澧為暦銆傞€欎篃璁撻枊闆查泦鍦樼殑鐕熸キ鍒╂饯閬斿埌29.48鍎勬瓙鍏冿紝鍓典笅姝峰彶鏂伴珮锛屾垚鐐烘湁鍙蹭互渚嗘渶璩洪將鐨勪竴骞淬€傦紙瑭宠銆婅彲楹楀織銆嬪牨閬擄細闁嬮洸闆嗗湗鍏綀2017璨″勾璨″嫏鏁告摎锛孏ucci寮峰嫝琛ㄧ従鍔╂帹鐕熸キ鍒╂饯鍓典笅姝峰彶鏂伴珮锛?
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姝ゅ锛孧arco Bizzarri 瑁滃厖閬擄紝Gucci 鏈病骞寸殑鍙︿竴鍊嬬洰妯欐槸璁撶嚐妤埄娼ょ巼閬斿埌40%浠ヤ笂锛屽叾2017璨″勾鐨勭嚐妤埄娼ょ巼鐐?4.2%銆備絾浠栦甫鏈€忛湶瀵︾従閫欎竴鐩鐨勫叿楂旀檪闁撹寖鍦嶃€?
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Marco Bizzarri 琛ㄧず锛氣€滄垜鍊戠殑鐩涓﹂潪閬欎笉鍙強锛岄€欐槸涓€鍊嬮暦鏈熺洰妯欍€侴ucci 鍦ㄤ粖骞寸殑绗竴瀛ｅ拰绗簩瀛ｉ兘娌掓湁鍑虹従澧為暦鏀剧珐鐨勮贰璞°€傗€?
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鏍规摎闁嬮洸闆嗗湗4鏈堢櫦浣堢殑2018璨″勾绗竴瀛ｅ害璨″牨椤ず锛孏ucci 閵峰敭椤嶅悓姣斿闀?7.9%鑷?8.67鍎勬瓙鍏冿紝瀵︾従閫ｇ簩5鍊嬪搴﹂姺鍞澧炲箙楂樻柤35%銆傦紙瑭宠銆婅彲楹楀織銆嬪牨閬擄細Gucci 閫ｇ簩5鍊嬪搴﹂姺鍞澧炲箙楂樻柤35%锛屾帹鍕曟硶鍦嬮枊闆查泦鍦樻渶鏂板搴︽キ绺鹃牁璺戝叏鐞冨ア渚堝搧甯傚牬锛?
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Gucci 宸茬稉鎴愮偤绻?LVMH 闆嗗湗鏃楄墻鍝佺墝 Louis Vuitton锛堣矾鏄撀峰▉鐧伙級 涔嬪緦鐨勫叏鐞冪浜屽ぇ濂緢鍝佺墝銆傞洊鐒?LVMH 娌掓湁鍏綀鏃椾笅鍚勫€嬪搧鐗屽柈鐛ㄧ殑閵峰敭椤嶏紝浣嗘湁鍒嗘瀽甯獚鐐猴紝Louis Vuitton 2017璨″勾鐨勯姺鍞鍙兘楂橀仈90鍎勬瓙鍏冦€?
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濡傛灉 Gucci 鏈病骞寸殑閵峰敭椤嶆寜瑷堝妰鎸佺簩澧為暦锛屽皣鑸?Louis Vuitton 铏曟柤鍚屼竴姘村钩绶氥€傜偤姝わ紝Marco Bizzarri 琛ㄧず锛氣€滈€欎笉鏄兘涓嶈兘锛堟瘮鑲?Louis Vuitton锛夌殑鍟忛锛岃€岄毣鏄檪闁撳晱椤屻€傚鏋滄瘮杓冨闀烽€熷害鐨勮┍锛屾垜鍊戠殑澧為€熸洿蹇€備絾鎴戝€戠殑鐩鏄互 Gucci 鑷繁鐨勬柟寮忓闀凤紝鑰屼笉鏄皣閲嶉粸鏀惧湪绔剁埈涓娿€傗€?
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Gucci 濡備綍瀵︾従100鍎勬瓙鍏冨勾閵峰敭鐩
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瑕佽畵骞撮姺鍞瑕侀仈鍒?00鍎勬瓙鍏冿紝Gucci 闇€瑕佸湪浠ヤ笅骞惧€嬮棞閸甸粸涓婄櫦鍔涳細
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鎸栨帢缇庡鍜岀溂閺℃巿娆婅ū鍙キ鍕欑殑娼涘姏
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瀵︾従鎵圭櫦娓犻亾鏈夋澧為暦
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鎺ㄥ嫊鏃ョ泭澧為暦鐨勬梾閬婇浂鍞笭閬?
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澧炲姞闆跺敭绌洪枔
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澧炲挤绶氫笂妤嫏
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鍦ㄥ壍鎰忕附鐩?Alessandro Michele 寮曞叆鏂版蹇靛拰闆跺敭 KPI 锛堥棞閸电妇鏁堟寚妯欙級涔嬪緦锛孏ucci 闁€搴楃恫绲′粛澶ф湁娼涘姏鍙寲
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缇庡鍜岀溂閺℃經鍔涘法澶?
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Gucci 鐨勫京鑸堝鏂?015骞达紝Marco Bizzarri 鍟熺敤Alessandro Michele鎿斾换鍓垫剰绺界洠锛岄€欎綅鎰忓ぇ鍒╄ō瑷堝斧鐢ㄦ椿娼戠殑鑹插僵鍜屽ぇ鑶界殑鍗拌姳锛岃畵瑷▓棰ㄦ牸鏇村姞璨艰繎骞磋紩涓€浠ｏ紝寰炲叏鐞冨悇澶уア渚堝搧鐗屼腑鑴鑰屽嚭銆傦紙鍙冭銆婅彲楹楀織銆嬪牨閬擄細Gucci 閭佸叆鏂版檪浠ｏ細Alessandro Michele 鎴愮偤鏂颁换鍓垫剰绺界洠锛?
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Marco Bizzarri 琛ㄧず锛氣€滃緸鎴戝拰 Alessandro Michele 鍔犲叆鍏徃浠ヤ締锛孏ucci 缍撴鐬竴鍫粹€樺畬缇庨ⅷ鏆粹€欍€侴ucci 鐨勭編瀹瑰拰棣欐按妤嫏寰炲娼斿叕鍙革紙Procter Gamble Co.锛夎綁鍒扮灜绉戣拏鍏徃锛圕oty Inc.锛夛紝鐪奸彙妤嫏杞夊埌鐬?Kering Eyewear 鏃椾笅銆傞€欏叐鍊嬮鍒ラ倓鏈仈鍒板拰鍘诲勾鍚屾湡鎺堟瑠妤嫏鐨勫悓涓€姘村钩锛屾經鍔涘法澶с€傗€?
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Marco Bizzarri 閫忛湶锛氣€滄垜鍊戠従鍦ㄩ毣鏈変竴娆剧敱 Alessandro Michele 瑷▓鎺ㄥ嚭鐨勯姘?Bloom銆傞€欐棣欐按鎶婃墍鏈夎兘寰楃殑鐛庨兘鍖呮敩鐬€傛垜鍊戠殑鍏ㄦ柊缇庡鐢㈠搧灏囨柤鏄庡勾5鏈堟帹鍑猴紝鏂版棣欐按灏囨柤鏄庡勾9鏈堢櫦浣堛€傛啈鍊?Alessandro Michele 鐨勫皥妤拰鐔辨儏锛屾垜鍊戣兘鎴愮偤閫欏€嬭妤殑闋樺皫鑰呫€傗€?
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鐢熺敘鍏ч儴鍖?
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鍦ㄧ敓鐢㈡柟闈紝 Marco Bizzarri 琛ㄧず65锛呯殑闉嬪饱鐩墠宸插鐝惧収閮ㄧ敓鐢紱 鐨叿鐩墠25锛呭鐝惧収閮ㄧ敓鐢紝鐩鏄仈鍒?60锛呯殑姣斾緥銆傛垜鍊戠洰鍓嶅凡缍撳畬鎴愭敹璩肩灜10鍌緵鎳夐張涓婄殑浼佹キ锛岄倓鏈?0鍊嬫敹璩兼姝ｅ湪閫茶涓紝鍖呮嫭骞惧€嬬毊闈╁拰閲戝爆浜旈噾宸ユキ骞宠嚭銆傗€?
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闆诲晢澶х櫦灞?
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浠婂勾绗竴瀛ｅ害锛孏ucci 鐨勯浕鍟嗛姺鍞鍚屾瘮澧為暦108%銆?017璨″勾鐨勭窔涓婇姺鍞澧為暦鍒?.7鍎勬瓙鍏冦€傚叕鍙稿垎鍒ユ柤鍘诲勾鍜屼粖骞?鏈堝湪涓湅澶ч櫢銆佹矙鐗归樋鎷変集銆佸崱濉旂埦鍜岀濞佺壒鎺ㄥ嚭鐬浕鍟嗘キ鍕欙紝浠婂勾閭勫皣鍦ㄦ柊瑗胯槶鍜屼腑鍦嬮娓帹鍑洪浕鍟嗘キ鍕欍€?
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Marco Bizzarri 琛ㄧず锛氣€滃湪閬庡幓鐨勫叐骞翠腑锛孠ering 闆嗗湗鍜?Gucci 鍦ㄥ熀绀庤ō鏂藉拰鎶€琛撴柟闈㈡姇鍏ュ法璩囷紝鎴戝€戞鍦ㄨ繋闋稌涓婏紙鏁稿瓧鍖栨氮娼級銆傛垜鍊戠殑鐩鏄皣闆诲晢娓犻亾妤嫏鐨勯姺鍞澧炲姞鍏╁€嶏紝鐩墠闆诲晢娓犻亾妤嫏閵峰敭椤嶅崰绺介姺鍞鐨?0锛呫€傗€?
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2017骞寸窔涓婇姺鍞67锛呬締鑷コ鎬у鎴讹紝鑸?015骞翠繚鎸佷竴鑷?
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鏈湴瀹㈡埗鍗犵窔涓婇姺鍞鐨?6锛咃紱鍗冪Η涓€浠ｅ崰绶氫笂閵峰敭椤嶇殑56锛?
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鍘诲勾绶氫笂閵峰敭鍚勫湅绫嶅鎴堕兘浠ュ叐浣嶆暩澧為暦锛屽叾涓瓙娲插崰14锛咃紝缇庡湅鍗?4锛咃紝鏃ユ湰鍗?锛咃紝涓湅鍗?8锛咃紝鍏朵粬浜炴床鍗?9锛咃紝涓澅鍗?锛?
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鍌宠▕鏁稿瓧鍖?
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鍦ㄥ偝瑷婃柟闈紝Alessandro Michele 瑾嶇偤鏁稿瓧鍖栨槸闂滈嵉銆侻arco Bizzarri 鎸囧嚭锛孏ucci 鏈€杩戦個璜嬫槑鏄?Harry Styles 鍙冭垏鎷嶆敐鎺ㄥ嚭鐨勫唬鍛婁紒鍔冨凡缍撶嵅寰楃灜100钀榛炶磰銆?
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Marco Bizzarri 琛ㄧず锛氣€滄垜鍊戦潪甯哥啽琛锋柤鏁稿瓧鍖栭€茬▼锛屾垜鍊戞鍦ㄥ悜鈥樺獟楂斿叕鍙糕€欐紨鍖栥€傛垜鍊?017骞寸恫绔欑殑瑷晱閲忛仈鍒?.24鍎勬銆傛垜鍊戠殑 Instagram锛堝湒鐗囩ぞ浜ゅ獟楂旓級涔熷湪杩呴€熺櫦灞曪紝鎴嚦浠婂勾绗竴瀛ｅ害锛屾垜鍊戞搧鏈夎繎2500钀悕绮夌挡銆傗€?
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浠婂勾锛孏ucci 鍦ㄦ暩瀛楀獟楂斾笂鐨勬姇璩囩附椤嶅皣瓒呴亷鍏跺湪鍌崇当濯掗珨娓犻亾鐨勬姇璩囥€傛暩瀛楁敮鍑虹殑鏈€澶х祫鎴愰儴鍒嗗凡鍒嗛厤绲︽湰鍦板寲闋呯洰锛屽叾娆℃槸绀句氦濯掗珨闁嬫敮銆?Gucci 鍦ㄦ暩瀛楀獟楂旓紙鍖呮嫭鎼滅储寮曟搸鐕熼姺锛夋姇璩囧皣绻肩簩澧為暦锛屽埌2018骞村崰鍒扮附濯掗珨鏀嚭鐨?55锛呫€?
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鏍规摎鏁告摎瑾跨爺鍏徃 Tribe Dynamics 鏁告摎椤ず锛孏ucci 鐨勭瘈鐩拰鍏у绛栫暐鎺ㄥ嫊鍏跺獟楂斿児鍊奸珮灞呮棣栵紝濯掗珨鍍瑰€奸仈鍒?200钀編鍏冦€?
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鍟嗗搧鍍规牸鎻愬崌
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Marco Bizzarri 鎸囧嚭锛屾墍鏈夌敘鍝侀鍒ラ兘鍑虹従鐬綁姗燂紝Alessandro Michele 涓婁换寰岋紝鍟嗗搧鐨勫钩鍧囧畾鍍瑰悓姣斾笂婕茬灜20锛呫€?
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闁€搴楀缓瑷?
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Marco Bizzarri 鍦?Gucci 鐨?20鍌㈤杸搴楃恫绲′腑鐪嬪埌鐬法澶х殑娼涘姏銆傚叾涓湁165鍌㈠湪绗竴瀛ｅ害鏈畬鎴愮炕鏂般€傜炕鏂板緦锛岄€欎簺闁€搴楃殑閵峰敭椤嶅闀风灜20锛呰嚦30锛呫€傛暣楂旂殑缈绘柊宸ョ▼闋愯▓灏囨柤2021骞村簳瀹屾垚銆傚幓骞达紝闆跺敭妤嫏鍗犲埌绺介姺鍞鐨?5锛咃紝鑰?016骞寸偤83锛呫€?
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鍘诲勾锛孏ucci 鐨勯浂鍞キ鍕欐柊澧炵灜1200鍚嶅摗宸ャ€傚搧鐗岄倓鑷村姏鏂煎湪鎵€鏈夊競鍫村鐝鹃姺鍞瘑搴︾殑澧為暦鈥斺€斿叏鐞冨潽鏁堝緸2015骞寸殑姣忓钩绫?钀瓙鍏冨鍔犲埌2017骞寸殑姣忓钩绫宠秴閬?钀瓙鍏冦€?
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Marco Bizzarri 琛ㄧず锛氣€滈€欎竴鏁告摎浠嶄綆鏂兼鍙叉渶浣冲钩鍧囨按骞筹紝鍥犳锛屾湁瓒呴亷50锛呯殑闁€搴楀緢鏈夊彲鑳芥矑鏈夐仈鍒扮洰妯欍€傗€?
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锛?Gucci 鍦ㄩ杸搴楀壍鏂扮殑鏈€鏂板槜瑭︼紝鍙冭銆婅彲楹楀織銆嬬壒瀵細銆婅彲楹楀織銆嬫帰搴?Gucci 绱愮磩Soho鏂板簵锛氶瑕嗕綘灏嶅ア渚堝搧鐗岄杸搴楃殑鎵€鏈夋兂璞★紒锛?
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鍦ㄨ鍟忓強鏈締濡備綍淇濇寔澧為暦锛岄伩鍏嶄汉鍊戝皪 Gucci鐢㈢敓瀵╃編鐤插嫗鏅傦紝Marco Bizzarri 琛ㄧ従鍑轰竴绲茬叐鎯憋細鈥滄垜鐒℃硶纰轰繚瀹屽叏鍏嬫湇閫欎竴鍟忛銆傛垜鍊戝敮涓€鐨勮睛娉曞氨鏄⒑淇?Alessandro Michele 鍜屼粬鐨勫湗闅婅兘鑷敱鐧兼彯鍓垫剰锛屾洿涓婁竴灞ゆ〒銆傛垜鍊戝湪閫欒！寤虹珛鐨勪紒妤枃鍖栥€佹縺鎯呫€佹妯傚拰灏婇噸鏄笉鍙京鍒剁殑銆?Alessandro Michele 鍓甸€犵灜涓€绋柊鐨勫缇庯紝鎴戦渶瑕佺⒑淇濅粬鐢ㄦ渶濂界殑鏂瑰紡渚嗗叏闈㈠睍绀轰粬鐨勫壍閫犲姏銆傗€?
</p>
Marco Bizzarri 閭勯紦鍕靛厖鍒嗚€冩叜鍓垫剰鑸囧競鍫撮渶姹備箣闁撶殑骞宠 锛?0%鐨勮€佹鍜?0%鐨勬柊娆惧潎琛℃惌閰嶉姺鍞紝淇濊瓑鎸佺簩鍋ュ悍鐨勫闀枫€備粬瑙ｉ噵瑾細 鈥滈€欑ó鏂瑰紡纰轰繚鐬瘡鍊嬬郴鍒楁搧鏈夌┅瀹氱殑 SKU鏁搁噺锛屼甫涓斾粖寰屽彲鑳界暐鏈変笅闄嶃€傚鏋滀綘涓嶆帹闄冲嚭鏂帮紝鍝佺墝寰堝揩灏辨渻璁婂緱鐒¤亰銆傗€?
</p>
Marco Bizzarri 瑁滃厖閬擄細鈥滀互鏅傚皻鐐洪﹨鍕曚笖鍏峰倷鍔熻兘鎬х殑鐢㈠搧鏄湭渚嗙殑闂滈嵉銆?鏈変汉瑾嶇偤锛?Gucci 宸叉垚鐐轰竴鍊嬭闋疆鐗屻€備絾鎴戝€?5锛呯殑閵峰敭鏄潪琛楅牠鏅傚皻椤炵殑鍟嗗搧锛岄毣鏈?0锛呯殑 Gucci 瀹㈡埗闅昏臣璨疯闋湇瑁濓紝鎵€浠ラ€欑ó鐪嬫硶鏄尟瑾ょ殑銆傗€?
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鐩＄浠婂勾涓嬪崐骞?Gucci 闈㈣嚚鐨勬寫鎴板皣鏇村姞鍤村郴锛屼絾 Kering 棣栧腑璨″嫏瀹?Jean-Marc Duplaix 琛ㄧず锛氣€滄垜灏嶄粖骞村墿涓嬬殑鏅傞枔鍏呮豢淇″績銆傜暥鎴戝€戠湅鎵圭櫦瑷傚柈鏅傦紝鎴戝€戞劅鍙楀埌鐬潪甯哥妤电殑淇¤櫉銆傗€?
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涓ㄤ俊鎭締婧愶細璺€忕ぞ銆佺編鍦嬬恫绔橶WD 鍜屻€婅彲楹楀織銆嬪線鏈熷牨閬?
</p>
涓ㄥ湒鐗囦締婧愶細銆婅彲楹楀織銆?
</p>
涓?
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.gucciionline-shop.com/c/shoes/" target="_blank">gucci 闉?/a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞<a href="http://www.gucciionline-shop.com/" target="_blank">gucci 鍙扮仯灏堟珒</a>寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歳aybantw</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.gucciionline-shop.com/" target="_blank">http://www.gucciionline-shop.com/</a>;锛?
鏈懆鍥涳紝娉曞湅濂緢鍝佸法闋?Kering锛堥枊闆查泦鍦橈級鏃椾笅鎰忓ぇ鍒╁ア渚堝搧鐗?a href="http://www.gucciionline-shop.com/p/shoes-9578b945/">gucci 鐝婄憵铔?闉?/a>鍜孏UCCI鐨勭附瑁佸吋棣栧腑鍩疯瀹楳arco Bizzarri琛ㄧず锛屾湰璨″勾鐨勭洰妯欐槸璁?Gucci 鐨勫闀烽€熷害淇濇寔鍦ㄦ暣楂斿ア渚堝搧甯傚牬澧為€熺殑鍏╁€嶏紝鏈€绲傚鐝?100鍎勬瓙鍏冪殑骞撮姺鍞銆?
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2017璨″勾锛?a href="http://www.gucciionline-shop.com/p/shoes-9578b945/">gucci 铔?闉?/a>鍜孏UCCI 閵峰敭椤嶅悓姣斿闀?2锛呰嚦62鍎勬瓙鍏冿紝涓︿笖鍚勭ó椤炲垾鐢㈠搧鐨勯姺鍞潎鏈夋墍澧為暦銆傞€欎篃璁撻枊闆查泦鍦樼殑鐕熸キ鍒╂饯閬斿埌29.48鍎勬瓙鍏冿紝鍓典笅姝峰彶鏂伴珮锛屾垚鐐烘湁鍙蹭互渚嗘渶璩洪將鐨勪竴骞淬€傦紙瑭宠銆婅彲楹楀織銆嬪牨閬擄細闁嬮洸闆嗗湗鍏綀2017璨″勾璨″嫏鏁告摎锛孏ucci寮峰嫝琛ㄧ従鍔╂帹鐕熸キ鍒╂饯鍓典笅姝峰彶鏂伴珮锛?
</p>
姝ゅ锛孧arco Bizzarri 瑁滃厖閬擄紝Gucci 鏈病骞寸殑鍙︿竴鍊嬬洰妯欐槸璁撶嚐妤埄娼ょ巼閬斿埌40%浠ヤ笂锛屽叾2017璨″勾鐨勭嚐妤埄娼ょ巼鐐?4.2%銆備絾浠栦甫鏈€忛湶瀵︾従閫欎竴鐩鐨勫叿楂旀檪闁撹寖鍦嶃€?
</p>
Marco Bizzarri 琛ㄧず锛氣€滄垜鍊戠殑鐩涓﹂潪閬欎笉鍙強锛岄€欐槸涓€鍊嬮暦鏈熺洰妯欍€侴ucci 鍦ㄤ粖骞寸殑绗竴瀛ｅ拰绗簩瀛ｉ兘娌掓湁鍑虹従澧為暦鏀剧珐鐨勮贰璞°€傗€?
</p>
鏍规摎闁嬮洸闆嗗湗4鏈堢櫦浣堢殑2018璨″勾绗竴瀛ｅ害璨″牨椤ず锛孏ucci 閵峰敭椤嶅悓姣斿闀?7.9%鑷?8.67鍎勬瓙鍏冿紝瀵︾従閫ｇ簩5鍊嬪搴﹂姺鍞澧炲箙楂樻柤35%銆傦紙瑭宠銆婅彲楹楀織銆嬪牨閬擄細Gucci 閫ｇ簩5鍊嬪搴﹂姺鍞澧炲箙楂樻柤35%锛屾帹鍕曟硶鍦嬮枊闆查泦鍦樻渶鏂板搴︽キ绺鹃牁璺戝叏鐞冨ア渚堝搧甯傚牬锛?
</p>
Gucci 宸茬稉鎴愮偤绻?LVMH 闆嗗湗鏃楄墻鍝佺墝 Louis Vuitton锛堣矾鏄撀峰▉鐧伙級 涔嬪緦鐨勫叏鐞冪浜屽ぇ濂緢鍝佺墝銆傞洊鐒?LVMH 娌掓湁鍏綀鏃椾笅鍚勫€嬪搧鐗屽柈鐛ㄧ殑閵峰敭椤嶏紝浣嗘湁鍒嗘瀽甯獚鐐猴紝Louis Vuitton 2017璨″勾鐨勯姺鍞鍙兘楂橀仈90鍎勬瓙鍏冦€?
</p>
濡傛灉 Gucci 鏈病骞寸殑閵峰敭椤嶆寜瑷堝妰鎸佺簩澧為暦锛屽皣鑸?Louis Vuitton 铏曟柤鍚屼竴姘村钩绶氥€傜偤姝わ紝Marco Bizzarri 琛ㄧず锛氣€滈€欎笉鏄兘涓嶈兘锛堟瘮鑲?Louis Vuitton锛夌殑鍟忛锛岃€岄毣鏄檪闁撳晱椤屻€傚鏋滄瘮杓冨闀烽€熷害鐨勮┍锛屾垜鍊戠殑澧為€熸洿蹇€備絾鎴戝€戠殑鐩鏄互 Gucci 鑷繁鐨勬柟寮忓闀凤紝鑰屼笉鏄皣閲嶉粸鏀惧湪绔剁埈涓娿€傗€?
</p>
Gucci 濡備綍瀵︾従100鍎勬瓙鍏冨勾閵峰敭鐩
</p>
瑕佽畵骞撮姺鍞瑕侀仈鍒?00鍎勬瓙鍏冿紝Gucci 闇€瑕佸湪浠ヤ笅骞惧€嬮棞閸甸粸涓婄櫦鍔涳細
</p>
鎸栨帢缇庡鍜岀溂閺℃巿娆婅ū鍙キ鍕欑殑娼涘姏
</p>
瀵︾従鎵圭櫦娓犻亾鏈夋澧為暦
</p>
鎺ㄥ嫊鏃ョ泭澧為暦鐨勬梾閬婇浂鍞笭閬?
</p>
澧炲姞闆跺敭绌洪枔
</p>
澧炲挤绶氫笂妤嫏
</p>
鍦ㄥ壍鎰忕附鐩?Alessandro Michele 寮曞叆鏂版蹇靛拰闆跺敭 KPI 锛堥棞閸电妇鏁堟寚妯欙級涔嬪緦锛孏ucci 闁€搴楃恫绲′粛澶ф湁娼涘姏鍙寲
</p>
缇庡鍜岀溂閺℃經鍔涘法澶?
</p>
Gucci 鐨勫京鑸堝鏂?015骞达紝Marco Bizzarri 鍟熺敤Alessandro Michele鎿斾换鍓垫剰绺界洠锛岄€欎綅鎰忓ぇ鍒╄ō瑷堝斧鐢ㄦ椿娼戠殑鑹插僵鍜屽ぇ鑶界殑鍗拌姳锛岃畵瑷▓棰ㄦ牸鏇村姞璨艰繎骞磋紩涓€浠ｏ紝寰炲叏鐞冨悇澶уア渚堝搧鐗屼腑鑴鑰屽嚭銆傦紙鍙冭銆婅彲楹楀織銆嬪牨閬擄細Gucci 閭佸叆鏂版檪浠ｏ細Alessandro Michele 鎴愮偤鏂颁换鍓垫剰绺界洠锛?
</p>
Marco Bizzarri 琛ㄧず锛氣€滃緸鎴戝拰 Alessandro Michele 鍔犲叆鍏徃浠ヤ締锛孏ucci 缍撴鐬竴鍫粹€樺畬缇庨ⅷ鏆粹€欍€侴ucci 鐨勭編瀹瑰拰棣欐按妤嫏寰炲娼斿叕鍙革紙Procter Gamble Co.锛夎綁鍒扮灜绉戣拏鍏徃锛圕oty Inc.锛夛紝鐪奸彙妤嫏杞夊埌鐬?Kering Eyewear 鏃椾笅銆傞€欏叐鍊嬮鍒ラ倓鏈仈鍒板拰鍘诲勾鍚屾湡鎺堟瑠妤嫏鐨勫悓涓€姘村钩锛屾經鍔涘法澶с€傗€?
</p>
Marco Bizzarri 閫忛湶锛氣€滄垜鍊戠従鍦ㄩ毣鏈変竴娆剧敱 Alessandro Michele 瑷▓鎺ㄥ嚭鐨勯姘?Bloom銆傞€欐棣欐按鎶婃墍鏈夎兘寰楃殑鐛庨兘鍖呮敩鐬€傛垜鍊戠殑鍏ㄦ柊缇庡鐢㈠搧灏囨柤鏄庡勾5鏈堟帹鍑猴紝鏂版棣欐按灏囨柤鏄庡勾9鏈堢櫦浣堛€傛啈鍊?Alessandro Michele 鐨勫皥妤拰鐔辨儏锛屾垜鍊戣兘鎴愮偤閫欏€嬭妤殑闋樺皫鑰呫€傗€?
</p>
鐢熺敘鍏ч儴鍖?
</p>
鍦ㄧ敓鐢㈡柟闈紝 Marco Bizzarri 琛ㄧず65锛呯殑闉嬪饱鐩墠宸插鐝惧収閮ㄧ敓鐢紱 鐨叿鐩墠25锛呭鐝惧収閮ㄧ敓鐢紝鐩鏄仈鍒?60锛呯殑姣斾緥銆傛垜鍊戠洰鍓嶅凡缍撳畬鎴愭敹璩肩灜10鍌緵鎳夐張涓婄殑浼佹キ锛岄倓鏈?0鍊嬫敹璩兼姝ｅ湪閫茶涓紝鍖呮嫭骞惧€嬬毊闈╁拰閲戝爆浜旈噾宸ユキ骞宠嚭銆傗€?
</p>
闆诲晢澶х櫦灞?
</p>
浠婂勾绗竴瀛ｅ害锛孏ucci 鐨勯浕鍟嗛姺鍞鍚屾瘮澧為暦108%銆?017璨″勾鐨勭窔涓婇姺鍞澧為暦鍒?.7鍎勬瓙鍏冦€傚叕鍙稿垎鍒ユ柤鍘诲勾鍜屼粖骞?鏈堝湪涓湅澶ч櫢銆佹矙鐗归樋鎷変集銆佸崱濉旂埦鍜岀濞佺壒鎺ㄥ嚭鐬浕鍟嗘キ鍕欙紝浠婂勾閭勫皣鍦ㄦ柊瑗胯槶鍜屼腑鍦嬮娓帹鍑洪浕鍟嗘キ鍕欍€?
</p>
Marco Bizzarri 琛ㄧず锛氣€滃湪閬庡幓鐨勫叐骞翠腑锛孠ering 闆嗗湗鍜?Gucci 鍦ㄥ熀绀庤ō鏂藉拰鎶€琛撴柟闈㈡姇鍏ュ法璩囷紝鎴戝€戞鍦ㄨ繋闋稌涓婏紙鏁稿瓧鍖栨氮娼級銆傛垜鍊戠殑鐩鏄皣闆诲晢娓犻亾妤嫏鐨勯姺鍞澧炲姞鍏╁€嶏紝鐩墠闆诲晢娓犻亾妤嫏閵峰敭椤嶅崰绺介姺鍞鐨?0锛呫€傗€?
</p>
2017骞寸窔涓婇姺鍞67锛呬締鑷コ鎬у鎴讹紝鑸?015骞翠繚鎸佷竴鑷?
</p>
鏈湴瀹㈡埗鍗犵窔涓婇姺鍞鐨?6锛咃紱鍗冪Η涓€浠ｅ崰绶氫笂閵峰敭椤嶇殑56锛?
</p>
鍘诲勾绶氫笂閵峰敭鍚勫湅绫嶅鎴堕兘浠ュ叐浣嶆暩澧為暦锛屽叾涓瓙娲插崰14锛咃紝缇庡湅鍗?4锛咃紝鏃ユ湰鍗?锛咃紝涓湅鍗?8锛咃紝鍏朵粬浜炴床鍗?9锛咃紝涓澅鍗?锛?
</p>
鍌宠▕鏁稿瓧鍖?
</p>
鍦ㄥ偝瑷婃柟闈紝Alessandro Michele 瑾嶇偤鏁稿瓧鍖栨槸闂滈嵉銆侻arco Bizzarri 鎸囧嚭锛孏ucci 鏈€杩戦個璜嬫槑鏄?Harry Styles 鍙冭垏鎷嶆敐鎺ㄥ嚭鐨勫唬鍛婁紒鍔冨凡缍撶嵅寰楃灜100钀榛炶磰銆?
</p>
Marco Bizzarri 琛ㄧず锛氣€滄垜鍊戦潪甯哥啽琛锋柤鏁稿瓧鍖栭€茬▼锛屾垜鍊戞鍦ㄥ悜鈥樺獟楂斿叕鍙糕€欐紨鍖栥€傛垜鍊?017骞寸恫绔欑殑瑷晱閲忛仈鍒?.24鍎勬銆傛垜鍊戠殑 Instagram锛堝湒鐗囩ぞ浜ゅ獟楂旓級涔熷湪杩呴€熺櫦灞曪紝鎴嚦浠婂勾绗竴瀛ｅ害锛屾垜鍊戞搧鏈夎繎2500钀悕绮夌挡銆傗€?
</p>
浠婂勾锛孏ucci 鍦ㄦ暩瀛楀獟楂斾笂鐨勬姇璩囩附椤嶅皣瓒呴亷鍏跺湪鍌崇当濯掗珨娓犻亾鐨勬姇璩囥€傛暩瀛楁敮鍑虹殑鏈€澶х祫鎴愰儴鍒嗗凡鍒嗛厤绲︽湰鍦板寲闋呯洰锛屽叾娆℃槸绀句氦濯掗珨闁嬫敮銆?Gucci 鍦ㄦ暩瀛楀獟楂旓紙鍖呮嫭鎼滅储寮曟搸鐕熼姺锛夋姇璩囧皣绻肩簩澧為暦锛屽埌2018骞村崰鍒扮附濯掗珨鏀嚭鐨?55锛呫€?
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鏍规摎鏁告摎瑾跨爺鍏徃 Tribe Dynamics 鏁告摎椤ず锛孏ucci 鐨勭瘈鐩拰鍏у绛栫暐鎺ㄥ嫊鍏跺獟楂斿児鍊奸珮灞呮棣栵紝濯掗珨鍍瑰€奸仈鍒?200钀編鍏冦€?
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鍟嗗搧鍍规牸鎻愬崌
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Marco Bizzarri 鎸囧嚭锛屾墍鏈夌敘鍝侀鍒ラ兘鍑虹従鐬綁姗燂紝Alessandro Michele 涓婁换寰岋紝鍟嗗搧鐨勫钩鍧囧畾鍍瑰悓姣斾笂婕茬灜20锛呫€?
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闁€搴楀缓瑷?
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Marco Bizzarri 鍦?Gucci 鐨?20鍌㈤杸搴楃恫绲′腑鐪嬪埌鐬法澶х殑娼涘姏銆傚叾涓湁165鍌㈠湪绗竴瀛ｅ害鏈畬鎴愮炕鏂般€傜炕鏂板緦锛岄€欎簺闁€搴楃殑閵峰敭椤嶅闀风灜20锛呰嚦30锛呫€傛暣楂旂殑缈绘柊宸ョ▼闋愯▓灏囨柤2021骞村簳瀹屾垚銆傚幓骞达紝闆跺敭妤嫏鍗犲埌绺介姺鍞鐨?5锛咃紝鑰?016骞寸偤83锛呫€?
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鍘诲勾锛孏ucci 鐨勯浂鍞キ鍕欐柊澧炵灜1200鍚嶅摗宸ャ€傚搧鐗岄倓鑷村姏鏂煎湪鎵€鏈夊競鍫村鐝鹃姺鍞瘑搴︾殑澧為暦鈥斺€斿叏鐞冨潽鏁堝緸2015骞寸殑姣忓钩绫?钀瓙鍏冨鍔犲埌2017骞寸殑姣忓钩绫宠秴閬?钀瓙鍏冦€?
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Marco Bizzarri 琛ㄧず锛氣€滈€欎竴鏁告摎浠嶄綆鏂兼鍙叉渶浣冲钩鍧囨按骞筹紝鍥犳锛屾湁瓒呴亷50锛呯殑闁€搴楀緢鏈夊彲鑳芥矑鏈夐仈鍒扮洰妯欍€傗€?
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锛?Gucci 鍦ㄩ杸搴楀壍鏂扮殑鏈€鏂板槜瑭︼紝鍙冭銆婅彲楹楀織銆嬬壒瀵細銆婅彲楹楀織銆嬫帰搴?Gucci 绱愮磩Soho鏂板簵锛氶瑕嗕綘灏嶅ア渚堝搧鐗岄杸搴楃殑鎵€鏈夋兂璞★紒锛?
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鍦ㄨ鍟忓強鏈締濡備綍淇濇寔澧為暦锛岄伩鍏嶄汉鍊戝皪 Gucci鐢㈢敓瀵╃編鐤插嫗鏅傦紝Marco Bizzarri 琛ㄧ従鍑轰竴绲茬叐鎯憋細鈥滄垜鐒℃硶纰轰繚瀹屽叏鍏嬫湇閫欎竴鍟忛銆傛垜鍊戝敮涓€鐨勮睛娉曞氨鏄⒑淇?Alessandro Michele 鍜屼粬鐨勫湗闅婅兘鑷敱鐧兼彯鍓垫剰锛屾洿涓婁竴灞ゆ〒銆傛垜鍊戝湪閫欒！寤虹珛鐨勪紒妤枃鍖栥€佹縺鎯呫€佹妯傚拰灏婇噸鏄笉鍙京鍒剁殑銆?Alessandro Michele 鍓甸€犵灜涓€绋柊鐨勫缇庯紝鎴戦渶瑕佺⒑淇濅粬鐢ㄦ渶濂界殑鏂瑰紡渚嗗叏闈㈠睍绀轰粬鐨勫壍閫犲姏銆傗€?
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Marco Bizzarri 閭勯紦鍕靛厖鍒嗚€冩叜鍓垫剰鑸囧競鍫撮渶姹備箣闁撶殑骞宠 锛?0%鐨勮€佹鍜?0%鐨勬柊娆惧潎琛℃惌閰嶉姺鍞紝淇濊瓑鎸佺簩鍋ュ悍鐨勫闀枫€備粬瑙ｉ噵瑾細 鈥滈€欑ó鏂瑰紡纰轰繚鐬瘡鍊嬬郴鍒楁搧鏈夌┅瀹氱殑 SKU鏁搁噺锛屼甫涓斾粖寰屽彲鑳界暐鏈変笅闄嶃€傚鏋滀綘涓嶆帹闄冲嚭鏂帮紝鍝佺墝寰堝揩灏辨渻璁婂緱鐒¤亰銆傗€?
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Marco Bizzarri 瑁滃厖閬擄細鈥滀互鏅傚皻鐐洪﹨鍕曚笖鍏峰倷鍔熻兘鎬х殑鐢㈠搧鏄湭渚嗙殑闂滈嵉銆?鏈変汉瑾嶇偤锛?Gucci 宸叉垚鐐轰竴鍊嬭闋疆鐗屻€備絾鎴戝€?5锛呯殑閵峰敭鏄潪琛楅牠鏅傚皻椤炵殑鍟嗗搧锛岄毣鏈?0锛呯殑 Gucci 瀹㈡埗闅昏臣璨疯闋湇瑁濓紝鎵€浠ラ€欑ó鐪嬫硶鏄尟瑾ょ殑銆傗€?
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鐩＄浠婂勾涓嬪崐骞?Gucci 闈㈣嚚鐨勬寫鎴板皣鏇村姞鍤村郴锛屼絾 Kering 棣栧腑璨″嫏瀹?Jean-Marc Duplaix 琛ㄧず锛氣€滄垜灏嶄粖骞村墿涓嬬殑鏅傞枔鍏呮豢淇″績銆傜暥鎴戝€戠湅鎵圭櫦瑷傚柈鏅傦紝鎴戝€戞劅鍙楀埌鐬潪甯哥妤电殑淇¤櫉銆傗€?
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涓ㄤ俊鎭締婧愶細璺€忕ぞ銆佺編鍦嬬恫绔橶WD 鍜屻€婅彲楹楀織銆嬪線鏈熷牨閬?
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涓ㄥ湒鐗囦締婧愶細銆婅彲楹楀織銆?
</p>
涓?
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.gucciionline-shop.com/c/shoes/" target="_blank">gucci 闉?/a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞<a href="http://www.gucciionline-shop.com/" target="_blank">gucci 鍙扮仯灏堟珒</a>寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歳aybantw</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.gucciionline-shop.com/" target="_blank">http://www.gucciionline-shop.com/</a>;锛?
by moug62810901
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