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COACH閫?骞村浣曚竴姝ユ鎶婂勾杓曟秷璨昏€呮壘鍥炰締锛熶締婧愶細36姘?鐜嬪崪2017-08-01 07:18<p>2017骞?鏈?4鏃ユ棭涓?0榛烇紝浣嶆柤涓婃捣娣捣璺腑娈电殑iAPM鐓у父闁嬮杸杩庡銆傞€欒！鏄笂娴锋渶鏍稿績鐨勫晢妤锛屼締璩肩墿鐨勯櫎鐬檮杩戣睛鍏〒鐨勭櫧闋樸€佷笂娴锋湰鍦板眳姘戯紝涔熶笉涔忓鍦板拰澶栧湅閬婂銆?/p><p>閫欎竴澶╅枊濮嬶紝浜哄€戝緢瀹规槗瑷绘剰鍒帮紝绌块亷铇嬫灉鏃楄墻搴楃殑宸ㄥぇ閫忔槑鐜荤拑闁€锛岃臣鐗╀腑蹇冧腑搴殑姝ｅ皪闈紝COACH闁€搴楀椤忚壊楫壏銆佹槦鐞冨拰鐏閫犲瀷鐨勯湏铏圭噲娅ョ獥瑁濋＞銆傞€欏湪鏁村€嬪晢鍫寸啊娼斻€佷寒鐧借壊瑾跨殑澶х挵澧冧笅鏍煎椤溂銆傛鍓嶅叐鍊嬫湀锛岄€欒！閮借宸ㄥぇ鐨勫湇鎿嬪皝璧蜂締銆?/p><p>浣嗗皪鏂兼繁璜虫祦琛岃定鍕㈢殑娼汉鍊戜締瑾紝闇撹櫣鐕堢殑鍑虹従涓€榛為兘涓嶆€暟銆傞€欑ó甯舵湁寮风儓50骞翠唬鑹插僵鍜屾悥婊捐瑾跨殑瑁濈疆锛岀稉姝烽亷寰炴檪灏氱殑宸斿嘲璺屽埌搴镐織鐨勮胺搴曪紝鐝惧湪鍙堢埇涓婄灜鏅傚皻鐨勬氮灏栥€?/p><p>涓嶉亷锛岄櫎鐬穵璨兼檪灏氬厓绱狅紝COACH鏇村ぇ鐨勭洰鐨勫湪鏂硷紝璁撴秷璨昏€呮洿鍔犲鏄撳湴瑷绘剰鍒板畠鐨勬敼璁婏紝椐愯冻銆侀€插簵銆?/p><p>闁€搴楃殑缈绘柊閫氬父渚嗚闇€瑕佸叐鍒颁笁鍊嬫湀锛屽湪鏍稿績鍟嗗湀銆侀噸榛炲晢鍫磋！锛岀閲戞槀璨达紝鍥犳涔熻€楄不宸ㄥぇ銆備絾COACH瑾嶇偤閫欐ǎ鐨勬姇鍏ュ崄鍒嗗繀瑕侊紝鍥犵偤鍗充究鏄湪璩囪▕妤电偤閫氭殺銆佺窔涓婅臣鐗╄秺渚嗚秺涓绘祦鐨勬檪浠ｏ紝闁€搴椾緷鐒舵槸婧栫⒑灞曠ず鍝佺墝褰㈣薄鍜岀敘鍝佹渶鐩磋鏈夋晥鐨勯€斿緫銆?/p><p>鈥滃緢澶氫汉鍙兘鑱介亷COACH锛屼絾涓嶆槸姣忓€嬩汉閮界灜瑙ｆ垜鍊戠殑鍝佺墝鍩哄洜鍜岀敘鍝佸搧璩紝绀句氦濯掗珨骞宠嚭鐨勭⒑璁撴垜鍊戞洿濂藉湴鑸囨秷璨昏€呭缓绔嬭伅绯伙紝浣嗘槸闁€搴椾緷鐒舵槸鎴戝€戦瑕佺殑姗熸渻锛岃畵椤у鍙互瑕墜瑙告懜鐢㈠搧鐨勭毊璩€傗€?COACH澶т腑鑿崁绺借鍏奸甯煼琛屽畼妤婅憜鐒憋紙Yann Bozec锛夊皪36姘锛屸€滅湡鐨勫緢甯屾湜澶у偄鑳借蛋閫蹭締锛岀湅鐪嬫垜鍊戠殑鏀硅畩鈥濄€?/p><p></p><p>鍦栫偤COACH澶т腑鑿崁绺借鍏奸甯煼琛屽畼妤婅憜鐒?/p><p>鍠勬柤瑙€瀵熼¨瀹㈢殑闁€搴楃稉鐞嗗拰灏庤臣寰堝揩灏辨劅鐭ュ埌鐬杸搴楃炕鏂板緦甯朵締鐨勬晥鏋溿€備粬鍊戞渻闁撴垨瑭㈠晱閫插簵鐨勫浜猴紝鏄粈楹煎惛寮曠灜浠栧€戦€蹭締锛屽緱鍒扮殑绛旀澶у鏄€滆寰楀ソ濂囷紝閫蹭締鐪嬬湅鈥濄€傚緸鏈€绲傜殑鏁告摎琛ㄧ従渚嗙湅锛宨APM闁€搴楃炕鏂板緦瀹㈡祦姣旂炕鏂板墠閷勫緱鐬洐浣嶆暩鐨勫骞呫€?/p><p>鍏ㄦ柊鐨勯杸搴楃殑閲嶈鎬ч倓鍦ㄦ柤锛屽畠鍊戞槸閬庡幓涓夊勾瑁OACH閫茶鍝佺墝閲嶅鐨勬垚鏋滃睍绀恒€?014骞?鏈堬紝COACH姝ｅ紡灏嶅鍏綀鐬竴鍊嬪叏闈㈢殑鍝佺墝杞夊寲瑷堝妰锛岃▓鍔冨湪鍏ㄧ悆鑼冨湇鏂肩敘鍝併€侀杸搴楀強鐕熼姺涓夊ぇ鑼冪枃鎺ㄩ€插煼琛岃┎鎴扮暐锛屼互鎻愬崌鍝佺墝褰㈣薄鑸囨檪灏氶棞鑱害銆?/p><p>鍏烽珨鐨勫仛娉曞寘鎷細鏂扮殑CEO Victor Luis鍜屾柊鐨勫壍鎰忕附鐩tuart Vevers锛涘寘琚嬭ō瑷堝叏闈㈠幓Logo鍖栵紱灏嬫壘鏇村勾杓曠殑鏄庢槦鎿斾换浠ｈ█浜猴紱鍢楄│鏇村鐨勭ぞ浜ゅ獟楂旂嚐閵锋柟寮忥紱鑸囩煡鍚嶆敐褰卞斧Steven Meisel鍜岄€犲瀷甯?Karl Templer鍚堜綔閲嶆柊瑷▓寤ｅ憡澶х墖锛涘弮鍔犵磹绱勬檪瑁濆懆锛屼甫灞曠ず鎴愯。绯诲垪锛涙笡灏戜績閵锋椿鍕曘€侀棞闁夋姌鎵ｉ杸搴楃瓑绛夈€?/p><p>闁嬪閫欎竴鍫存旦澶х殑璁婇潻涔嬪墠锛孋OACH姝ｈ檿鏂肩櫦灞曟鍙蹭笂鏈€鍗遍毆鐨勬檪鏈熴€?014骞村垵锛屽畠鐨勬キ绺惧凡缍撻€ｇ簩涓嬫粦鐬?鍊嬪搴︼紝涓旈爯瑷?015璨″勾鐨勭附楂旀敹鍏ユ渻闄嶄綆11%鑷?3%锛岄檷浣庡箙搴﹂仩楂樻柤涔嬪墠闋愭湡銆傞洊鐒舵帴涓嬩締COACH閭勬渻闈㈣嚚閫ｇ簩宸笉澶氬叐骞存キ绺句笅婊戠殑閫ｉ帠鍙嶆噳锛屼絾鏄€欏€嬫檪闁撶瘈榛炲皪瀹冧締瑾墦鎿婂挨鐢氾紝鍚屾ǎ鍦ㄨ紩濂㈤€欏€嬭鍒楄！鐨凪ICHAEL KORS鍦ㄩ€欏€嬫檪鍊欓ⅷ闋鍕侊紝涓嶆柗鍒锋柊甯傚€肩殑鏁稿瓧鈥斺€旈€欒畵COACH鐢氳嚦娌掓湁杈︽硶姝哥姜鏂煎ぇ鐠板銆?/p><p>COACH鎰熷彈鍒扮殑鎵撴搳涓嶅儏鍍呭湪鏂兼キ绺惧拰甯傚€奸€欏叐鍊嬫暩瀛楋紝鑰屾槸鍝佺墝鍚稿紩搴︿笂鍏ㄦ柟浣嶇殑娼版晽銆傗€滃ぇ濯界殑璨疯彍鍖呪€濓紝閫欏湪宕囨嫓骞磋紩鐨勬檪灏氳妤ぇ姒傛槸鏈€娈橀叿鐨勮鍍广€備甫涓旓紝闅ㄨ憲浜掕伅缍蹭俊鎭殑娴侀€氬姞閫熷拰涓湅浜洪牷绻佺殑鍑哄湅娑堣不锛屽緸澶ф湰鐕熺編鍦嬪埌鏂拌垐甯傚牬鐨勪腑鍦嬶紝閫欑ó鍝佺墝鍗拌薄寰堝揩灏遍仈鎴愪竴鑷淬€傛煇绋剰缇╀笂锛孋OACH鐨勭稉姝峰拰闇撹櫣鐕堢殑姝峰彶涔熸サ鐐虹浉浼硷紝涓︿笖閫欏啺鐏叐閲嶅ぉ鐨勮畩鍖栧氨鐧肩敓鍦ㄧ煭鐭咕骞存檪闁撳収銆?/p><p>Victor Luis 鍙互瑾槸鑷ㄥ嵄鍙楀懡銆備粬鏇捐矤璨棩鏈競鍫撮暦閬斿崄骞翠箣涔咃紝鎴板姛璧但锛屽湪鍏朵换涓婏紝COACH鍦ㄦ棩鏈殑甯傚牬浠介鏁存暣婕茬灜7鍊嶃€?010骞达紝浠栬鏅備换钁ｄ簨闀峰吋棣栧腑鍩疯瀹楲ew Frankfort寰佸彫鍥炵編鍦嬶紝鍏堝緦浠诲湅闅涢儴闆跺敭妤嫏绺借鍜屽叏鐞僀OO锛?014骞村垵鍗囦换鍏ㄧ悆CEO銆?/p><p></p><p>鍦栫偤COACH闆嗗湗CEO Victor Luis</p><p>妤婅憜鐒卞墖鏂?014骞?鏈堟寮忓嚭浠籆OACH澶т腑鑿崁绺借鍏糃EO锛屼粬鐨勪富瑕佷换鍕欏氨鏄湪涓湅閫欏€嬫渶澶х殑鏂拌垐甯傚牬璨竟COACH鐨勫搧鐗岄噸濉戞埌鐣ャ€傛鍓嶆钁嗙劚鑸嘨ictor Luis宸茬浉璀?骞达紝鍏╀汉鏇炬槸鍏卞悓寰佹埌鏃ユ湰甯傚牬鐨勨€滄埌鍙嬧€濄€?/p><p>鈥淰ictor绺芥槸璺熸垜瑾姱閷矑鍟忛锛岄棞閸垫槸鐘尟涔嬪緦鑳芥辈鍙栦粈楹兼ǎ鐨勭稉椹楀拰鏁欒〒銆傗€濇钁嗙劚鍥炴喍鑸嘨ictor Luis鍦ㄦ棩鏈浉铏曠殑鏃ュ瓙锛岄尟瑾ょ稉椹椾娇浠栧€戜箣闁撳缓绔嬭捣鐬挤鏈夊姏鐨勪俊浠绘劅銆備笉閬庯紝閫欎竴娆★紝浠栧€戦兘甯屾湜涓嶆渻鍐嶅嚭閷€?/p><p>涓夊勾閬庡幓鐬紝鐢╒ictor Luis鐨勮┍渚嗚鏄紝鈥滄垜鍊戝熀鏈畬鎴愮灜鐣舵檪瀹氫笅鐨勭洰妯欌€濄€傚緸2016璨″勾闁嬪锛孋OACH鐨勯姺鍞闁嬪鍑虹従姝ｅ闀凤紝绲傜祼鐬墠闈㈣秴閬?0鍊嬪搴︾殑閫ｇ簩涓嬫粦銆傚叾涓紝鍦ㄤ腑鍦嬪ぇ闄稿湴鍗€鏇存槸瀵︾従鐬鍊嬪搴︾殑閫ｇ簩闆欎綅鏁稿闀枫€?/p><p>鈥滃緢澶氫汉涓嶇煡閬撴垜鍊戠殑璁婂寲锛岄倓鏈夊緢澶氫汉鐢氳嚦涓嶇煡閬揅OACH鈥濓紝妤婅憜鐒辫锛屽洜姝ゅ叏鏂扮殑搴楅潰褰㈣薄灏嶉€欓儴鍒嗕汉渚嗚灏辨槸绗竴鍗拌薄锛屸€滃湪閬庡幓3骞磋！锛屾垜鍊戞渶閲嶈鐨勫伐浣滀箣涓€灏辨槸缈绘柊闁€搴椻€濄€?/p><p>鎴嚦2017璨″勾绗笁瀛ｅ害锛堝嵆鎴鍒?017骞?鏈?鏃ワ級锛孋OACH鍦ㄥぇ涓彲鍗€锛堝寘鎷収鍦般€侀娓拰婢抽杸锛夊叡鎿佹湁197鍌㈤杸搴楋紝鍦ㄤ腑鍦嬪収鍦扮殑68鍊嬪煄甯傞枊瑷灜176鍌㈤杸搴楋紝鍏朵腑鏈夎秴閬?0鍌紙鍗宠秴閬?0%锛夐杸搴楀凡缍撲互瀹屾垚鐬炕鏂板伐浣滐紝姣斿鍖椾含SKP搴楀拰鍖椾含鏉辨柟寤ｅ牬搴椼€佷互鍙婁笂娴烽娓唬鍫村簵鍜屼笂娴稩FC鍦嬮噾涓績搴楃瓑銆傚埌2017骞?鏈堝簳锛孋OACH鍏ㄧ悆鏈夌磩700鍌㈤杸搴楃叆鏂般€?/p><p>閲嶅鏅傚皻绗﹁櫉锛屾搧鎶卞崈绂т竴浠?/p><p>浜嬪涓婏紝閫欑ó鑺卞摠銆佺暐寰獓寮电殑娅ョ獥灞曠ず鍦–OACH鐨?5骞存鍙蹭腑涔熸槸闋竴娆″嚭鐝俱€傞€欏€嬩互鐢峰＋鐨叿璧峰偄鐨勫搧鐗屾渶鍒濋毣鏄磹绱勭殑涓€鍊嬫墜宸ヤ綔鍧婏紝鐪熸澹ぇ瑕佹鍔熸柤鍩锋帉COACH 35骞寸殑鑰佸皣銆佷笂涓€浠籆EO Lew Frankfort銆傚湪浠栫殑甯堕牁涓嬶紝COACH瀹氫綅鏂尖€滃斁鎵嬪彲寰楃殑濂緢鍝佲€濓紝涓﹂枊鍓电灜杓曞ア閫欏€嬫柊鐨勫競鍫寸┖闁擄紝鏈€绲傛垚鐐哄勾閵峰敭骞惧崄鍎勭編鍏冪殑鏅傚皻宸ㄩ牠銆?/p><p>涓嶉亷锛屼笉绠″湪鍝€嬫檪鏈燂紝COACH灏嶆柤鈥滃勾杓曞拰娲绘綉鈥濋€欎欢浜嬫儏閮介潪甯歌鎱庯紝瀹冨笇鏈涚郸浜虹殑鎰熻鏄檪灏氾紝浣嗗劒闆呫€佺┅閲嶏紝浠ョ鍚堟牳蹇冪洰妯欐秷璨荤兢楂斺€斺€?0鑷?0姝叉垚鐔熻伔鍫翠汉澹殑鑷垜瀹氫綅銆?/p><p>姣斿锛?008骞寸編鍦嬬稉婵熷嵄姗熶箣寰岋紝COACH鐐烘彁鎸姺鍞紝鏇炬帹鍑虹灜閲濆皪25姝蹭互涓嬪皯濂崇殑鈥淧oppy鈥濈郴鍒楋紝閫欏€嬬郴鍒楅鑹叉槑蹇紝涓︿笖鎿鐬瑿OACH涓€鐩翠互渚嗗ぇ閲忎娇鐢ㄧ殑鍎唱鐨潻锛岀敘鍝佺殑鍧囧児涔熷緱浠ラ檷鍒?60缇庡厓锛屼綆鏂煎師鏈富鎵撶敘鍝佺殑300缇庡厓鍧囧児銆傞€欏€嬬郴鍒楀湪鏈€绲傜殑閵峰敭鏁稿瓧涓婄嵅寰楃灜寰堝ぇ鐨勬垚鍔燂紝浣嗘槸浠嶇劧琚鐣岃獚鐐烘槸鑳岄洟鐬瑿OACH鐨勫搧鐗屽熀鍥犮€傛寰岋紝COACH鍦ㄥ骞磋！閮芥矑鏈夐€欐ǎ澶у姏搴︾殑骞磋紩鍖栧槜瑭︺€?/p><p>涓嶉亷鍦ㄩ€欎竴娆＄殑鍝佺墝閲嶅閬庣▼涓紝COACH骞磋紩鍖栫殑姹哄績鏄潪甯稿竟搴曠殑銆傞櫎鐬绐楃殑闇撹櫣鐕堬紝璧伴€插簵鍏э紝寰炵敘鍝佸埌闄宠ō锛屽勾杓曞寲鐨勫厓绱犵劇铏曚笉鍦ㄣ€?/p><p>姣斿锛屼竴闅诲彨鈥淩exy鈥濈殑鎭愰緧銆傚畠鍑虹従鍦ㄦ墜琚嬩笂銆侀將鍖呬笂銆佸闋瘺琛ｄ笂锛屼篃鍠崹浣滅偤閼板寵鎵ｅ拰鎵嬭鎺涢＞銆傚湪澶у瀷鐨勬棗鑹﹀簵瑁★紝閭勬湁鐢卞咕鐧鹃毣鎵嬭鍫嗙爩鑰屾垚鐨凴exy閫犲瀷瀹ゅ収闄宠ō銆傛涓嶈獓寮靛湴瑾紝鍦ㄥ幓鎺夆€滈洐C鈥滾OGO涔嬪緦锛岀煭鐭檪闁撹！閫欓毣鎭愰緧宸茬劧鎴愮偤COACH鐨勬柊妯欏織锛屽湪骞磋紩涓€浠ｅ績瑁★紝Rexy鐨勬蹇楁€х敋鑷冲ぇ閬庣灜COACH娌跨敤鐬咕鍗佸勾鐨勯Μ杌奓OGO銆?/p><p>COACH鍓垫剰绺界洠Stuart Vevers琚ū鐐衡€淩exy涔嬬埗鈥濓紝浠栨浘鎿斾换Loewe銆丮ulberry 鍓垫剰绺界洠锛屾檪灏氬湀瑾嶇偤浠栨湁钁楀寲鑵愭溄鐐虹濂囩殑鑳藉姏銆傛搧鎶扁€滃崈绂т竴浠ｂ€濓紝鑸囧勾杓曚汉鍊戠帺鍦ㄤ竴璧凤紝鏄粬绲OACH闁嬬殑绗竴寮佃棩鏂广€?/p><p>鈥滄垜鐧肩従鍦ㄥア渚堝搧琛屾キ娌跨敤澶氬勾鐨勪竴浜涘仛娉曟鍦ㄦ秷瑙ｏ紝灏嶆柤涓嬩竴浠ｅア渚堝搧娑堣不鑰呬締瑾紝閫愭几澶卞幓鎰忕京銆傚ア渚堝搧涓嶄竴瀹氶潪寰楁槸寰堟寮忕殑鎰熻锛岀敋鑷充笉涓€瀹氶潪寰楁槸鈥樺皯閮ㄥ垎浜烘墠鑳芥搧鏈夌殑鈥欙紝鍥犵偤閫欏湪寰堝ぇ绋嬪害涓婁篃鎰忓懗钁楁帓浠栨€р€濄€係tuart Vevers瑾€?涓嶉亷鏈変竴榛炴矑鏈夎畩鍖栵紝閭ｅ氨鏄槑鏄熶箣鏂兼檪灏氳妤殑褰遍熆鍔涖€傛搧鎶卞崈绂т竴浠ｆ渶闂滈嵉鐨勪篃鏄鍏堟姄浣忎竴鎵瑰勾杓曠殑鈥滄槑鏄熺矇绲测€濓紝姣斿Selena Gomez 鍜孋hloe Grace Moretz銆傚ス鍊戜笉鍍呭儏鏄ソ钀婂、鐨勬湭渚嗕箣鏄燂紝鑰屼笖鏁㈡柤琛ㄩ仈鑷繁锛屽杽鏂煎埄鐢ㄧぞ浜ゅ獟楂斾締鐐鸿嚜宸卞閫犲搧鐗屻€?/p><p>鍦?015璨″勾绗簩瀛ｅ害锛?015骞?鏈?8鏃ワ級妤妇鐧间綀鐨勯浕瑭辨渻涓婏紝COACH棣栨鎶湶鐬搧鐗岃綁鍖栨埌鐣ラ枊濮嬪緦鐨勫搴﹀搧鐗岃鐮旂祼鏋滐紝鍗冪Η涓€浠ｇ殑鍙楄í鑰呭皪COACH鍝佺墝鐨勫枩鎰涘害鏈夋墍涓婂崌銆?/p><p>鏍规摎Cowen鍒嗘瀽甯牨鍛婏紝鍦?015骞?1鏈堝皪1300鍚嶅コ鎬ф秷璨昏€呴€茶鐨勮鏌ユ暩鎿氶’绀猴紝鍗冪Η涓€浠ｅ皪Coach鐨勫枩鎰涘害鏈夋墍涓婂崌锛岀暥涓?7%鐨?8鑷?4姝茬殑鍙楄í鑰呰〃绀烘洿甯屾湜鏀跺埌Coach鎵嬭浣滅偤绂墿锛堣┎瀛ｅ害鐐烘劅鎭╃瘈鍙婅仏瑾曠瘈锛夛紝閫欎竴鏁告摎姣?鏈堜唤鐨?2锛呴’钁椾笂鍗囥€?/p><p>Piper Jaffray Co.鍒嗘瀽甯獷rinn E. 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COACH閫?骞村浣曚竴姝ユ鎶婂勾杓曟秷璨昏€呮壘鍥炰締锛熶締婧愶細36姘?鐜嬪崪2017-08-01 07:18<p>2017骞?鏈?4鏃ユ棭涓?0榛烇紝浣嶆柤涓婃捣娣捣璺腑娈电殑iAPM鐓у父闁嬮杸杩庡銆傞€欒！鏄笂娴锋渶鏍稿績鐨勫晢妤锛屼締璩肩墿鐨勯櫎鐬檮杩戣睛鍏〒鐨勭櫧闋樸€佷笂娴锋湰鍦板眳姘戯紝涔熶笉涔忓鍦板拰澶栧湅閬婂銆?/p><p>閫欎竴澶╅枊濮嬶紝浜哄€戝緢瀹规槗瑷绘剰鍒帮紝绌块亷铇嬫灉鏃楄墻搴楃殑宸ㄥぇ閫忔槑鐜荤拑闁€锛岃臣鐗╀腑蹇冧腑搴殑姝ｅ皪闈紝COACH闁€搴楀椤忚壊楫壏銆佹槦鐞冨拰鐏閫犲瀷鐨勯湏铏圭噲娅ョ獥瑁濋＞銆傞€欏湪鏁村€嬪晢鍫寸啊娼斻€佷寒鐧借壊瑾跨殑澶х挵澧冧笅鏍煎椤溂銆傛鍓嶅叐鍊嬫湀锛岄€欒！閮借宸ㄥぇ鐨勫湇鎿嬪皝璧蜂締銆?/p><p>浣嗗皪鏂兼繁璜虫祦琛岃定鍕㈢殑娼汉鍊戜締瑾紝闇撹櫣鐕堢殑鍑虹従涓€榛為兘涓嶆€暟銆傞€欑ó甯舵湁寮风儓50骞翠唬鑹插僵鍜屾悥婊捐瑾跨殑瑁濈疆锛岀稉姝烽亷寰炴檪灏氱殑宸斿嘲璺屽埌搴镐織鐨勮胺搴曪紝鐝惧湪鍙堢埇涓婄灜鏅傚皻鐨勬氮灏栥€?/p><p>涓嶉亷锛岄櫎鐬穵璨兼檪灏氬厓绱狅紝COACH鏇村ぇ鐨勭洰鐨勫湪鏂硷紝璁撴秷璨昏€呮洿鍔犲鏄撳湴瑷绘剰鍒板畠鐨勬敼璁婏紝椐愯冻銆侀€插簵銆?/p><p>闁€搴楃殑缈绘柊閫氬父渚嗚闇€瑕佸叐鍒颁笁鍊嬫湀锛屽湪鏍稿績鍟嗗湀銆侀噸榛炲晢鍫磋！锛岀閲戞槀璨达紝鍥犳涔熻€楄不宸ㄥぇ銆備絾COACH瑾嶇偤閫欐ǎ鐨勬姇鍏ュ崄鍒嗗繀瑕侊紝鍥犵偤鍗充究鏄湪璩囪▕妤电偤閫氭殺銆佺窔涓婅臣鐗╄秺渚嗚秺涓绘祦鐨勬檪浠ｏ紝闁€搴椾緷鐒舵槸婧栫⒑灞曠ず鍝佺墝褰㈣薄鍜岀敘鍝佹渶鐩磋鏈夋晥鐨勯€斿緫銆?/p><p>鈥滃緢澶氫汉鍙兘鑱介亷COACH锛屼絾涓嶆槸姣忓€嬩汉閮界灜瑙ｆ垜鍊戠殑鍝佺墝鍩哄洜鍜岀敘鍝佸搧璩紝绀句氦濯掗珨骞宠嚭鐨勭⒑璁撴垜鍊戞洿濂藉湴鑸囨秷璨昏€呭缓绔嬭伅绯伙紝浣嗘槸闁€搴椾緷鐒舵槸鎴戝€戦瑕佺殑姗熸渻锛岃畵椤у鍙互瑕墜瑙告懜鐢㈠搧鐨勭毊璩€傗€?COACH澶т腑鑿崁绺借鍏奸甯煼琛屽畼妤婅憜鐒憋紙Yann Bozec锛夊皪36姘锛屸€滅湡鐨勫緢甯屾湜澶у偄鑳借蛋閫蹭締锛岀湅鐪嬫垜鍊戠殑鏀硅畩鈥濄€?/p><p></p><p>鍦栫偤COACH澶т腑鑿崁绺借鍏奸甯煼琛屽畼妤婅憜鐒?/p><p>鍠勬柤瑙€瀵熼¨瀹㈢殑闁€搴楃稉鐞嗗拰灏庤臣寰堝揩灏辨劅鐭ュ埌鐬杸搴楃炕鏂板緦甯朵締鐨勬晥鏋溿€備粬鍊戞渻闁撴垨瑭㈠晱閫插簵鐨勫浜猴紝鏄粈楹煎惛寮曠灜浠栧€戦€蹭締锛屽緱鍒扮殑绛旀澶у鏄€滆寰楀ソ濂囷紝閫蹭締鐪嬬湅鈥濄€傚緸鏈€绲傜殑鏁告摎琛ㄧ従渚嗙湅锛宨APM闁€搴楃炕鏂板緦瀹㈡祦姣旂炕鏂板墠閷勫緱鐬洐浣嶆暩鐨勫骞呫€?/p><p>鍏ㄦ柊鐨勯杸搴楃殑閲嶈鎬ч倓鍦ㄦ柤锛屽畠鍊戞槸閬庡幓涓夊勾瑁OACH閫茶鍝佺墝閲嶅鐨勬垚鏋滃睍绀恒€?014骞?鏈堬紝COACH姝ｅ紡灏嶅鍏綀鐬竴鍊嬪叏闈㈢殑鍝佺墝杞夊寲瑷堝妰锛岃▓鍔冨湪鍏ㄧ悆鑼冨湇鏂肩敘鍝併€侀杸搴楀強鐕熼姺涓夊ぇ鑼冪枃鎺ㄩ€插煼琛岃┎鎴扮暐锛屼互鎻愬崌鍝佺墝褰㈣薄鑸囨檪灏氶棞鑱害銆?/p><p>鍏烽珨鐨勫仛娉曞寘鎷細鏂扮殑CEO Victor Luis鍜屾柊鐨勫壍鎰忕附鐩tuart Vevers锛涘寘琚嬭ō瑷堝叏闈㈠幓Logo鍖栵紱灏嬫壘鏇村勾杓曠殑鏄庢槦鎿斾换浠ｈ█浜猴紱鍢楄│鏇村鐨勭ぞ浜ゅ獟楂旂嚐閵锋柟寮忥紱鑸囩煡鍚嶆敐褰卞斧Steven Meisel鍜岄€犲瀷甯?Karl Templer鍚堜綔閲嶆柊瑷▓寤ｅ憡澶х墖锛涘弮鍔犵磹绱勬檪瑁濆懆锛屼甫灞曠ず鎴愯。绯诲垪锛涙笡灏戜績閵锋椿鍕曘€侀棞闁夋姌鎵ｉ杸搴楃瓑绛夈€?/p><p>闁嬪閫欎竴鍫存旦澶х殑璁婇潻涔嬪墠锛孋OACH姝ｈ檿鏂肩櫦灞曟鍙蹭笂鏈€鍗遍毆鐨勬檪鏈熴€?014骞村垵锛屽畠鐨勬キ绺惧凡缍撻€ｇ簩涓嬫粦鐬?鍊嬪搴︼紝涓旈爯瑷?015璨″勾鐨勭附楂旀敹鍏ユ渻闄嶄綆11%鑷?3%锛岄檷浣庡箙搴﹂仩楂樻柤涔嬪墠闋愭湡銆傞洊鐒舵帴涓嬩締COACH閭勬渻闈㈣嚚閫ｇ簩宸笉澶氬叐骞存キ绺句笅婊戠殑閫ｉ帠鍙嶆噳锛屼絾鏄€欏€嬫檪闁撶瘈榛炲皪瀹冧締瑾墦鎿婂挨鐢氾紝鍚屾ǎ鍦ㄨ紩濂㈤€欏€嬭鍒楄！鐨凪ICHAEL KORS鍦ㄩ€欏€嬫檪鍊欓ⅷ闋鍕侊紝涓嶆柗鍒锋柊甯傚€肩殑鏁稿瓧鈥斺€旈€欒畵COACH鐢氳嚦娌掓湁杈︽硶姝哥姜鏂煎ぇ鐠板銆?/p><p>COACH鎰熷彈鍒扮殑鎵撴搳涓嶅儏鍍呭湪鏂兼キ绺惧拰甯傚€奸€欏叐鍊嬫暩瀛楋紝鑰屾槸鍝佺墝鍚稿紩搴︿笂鍏ㄦ柟浣嶇殑娼版晽銆傗€滃ぇ濯界殑璨疯彍鍖呪€濓紝閫欏湪宕囨嫓骞磋紩鐨勬檪灏氳妤ぇ姒傛槸鏈€娈橀叿鐨勮鍍广€備甫涓旓紝闅ㄨ憲浜掕伅缍蹭俊鎭殑娴侀€氬姞閫熷拰涓湅浜洪牷绻佺殑鍑哄湅娑堣不锛屽緸澶ф湰鐕熺編鍦嬪埌鏂拌垐甯傚牬鐨勪腑鍦嬶紝閫欑ó鍝佺墝鍗拌薄寰堝揩灏遍仈鎴愪竴鑷淬€傛煇绋剰缇╀笂锛孋OACH鐨勭稉姝峰拰闇撹櫣鐕堢殑姝峰彶涔熸サ鐐虹浉浼硷紝涓︿笖閫欏啺鐏叐閲嶅ぉ鐨勮畩鍖栧氨鐧肩敓鍦ㄧ煭鐭咕骞存檪闁撳収銆?/p><p>Victor Luis 鍙互瑾槸鑷ㄥ嵄鍙楀懡銆備粬鏇捐矤璨棩鏈競鍫撮暦閬斿崄骞翠箣涔咃紝鎴板姛璧但锛屽湪鍏朵换涓婏紝COACH鍦ㄦ棩鏈殑甯傚牬浠介鏁存暣婕茬灜7鍊嶃€?010骞达紝浠栬鏅備换钁ｄ簨闀峰吋棣栧腑鍩疯瀹楲ew Frankfort寰佸彫鍥炵編鍦嬶紝鍏堝緦浠诲湅闅涢儴闆跺敭妤嫏绺借鍜屽叏鐞僀OO锛?014骞村垵鍗囦换鍏ㄧ悆CEO銆?/p><p></p><p>鍦栫偤COACH闆嗗湗CEO Victor Luis</p><p>妤婅憜鐒卞墖鏂?014骞?鏈堟寮忓嚭浠籆OACH澶т腑鑿崁绺借鍏糃EO锛屼粬鐨勪富瑕佷换鍕欏氨鏄湪涓湅閫欏€嬫渶澶х殑鏂拌垐甯傚牬璨竟COACH鐨勫搧鐗岄噸濉戞埌鐣ャ€傛鍓嶆钁嗙劚鑸嘨ictor Luis宸茬浉璀?骞达紝鍏╀汉鏇炬槸鍏卞悓寰佹埌鏃ユ湰甯傚牬鐨勨€滄埌鍙嬧€濄€?/p><p>鈥淰ictor绺芥槸璺熸垜瑾姱閷矑鍟忛锛岄棞閸垫槸鐘尟涔嬪緦鑳芥辈鍙栦粈楹兼ǎ鐨勭稉椹楀拰鏁欒〒銆傗€濇钁嗙劚鍥炴喍鑸嘨ictor Luis鍦ㄦ棩鏈浉铏曠殑鏃ュ瓙锛岄尟瑾ょ稉椹椾娇浠栧€戜箣闁撳缓绔嬭捣鐬挤鏈夊姏鐨勪俊浠绘劅銆備笉閬庯紝閫欎竴娆★紝浠栧€戦兘甯屾湜涓嶆渻鍐嶅嚭閷€?/p><p>涓夊勾閬庡幓鐬紝鐢╒ictor Luis鐨勮┍渚嗚鏄紝鈥滄垜鍊戝熀鏈畬鎴愮灜鐣舵檪瀹氫笅鐨勭洰妯欌€濄€傚緸2016璨″勾闁嬪锛孋OACH鐨勯姺鍞闁嬪鍑虹従姝ｅ闀凤紝绲傜祼鐬墠闈㈣秴閬?0鍊嬪搴︾殑閫ｇ簩涓嬫粦銆傚叾涓紝鍦ㄤ腑鍦嬪ぇ闄稿湴鍗€鏇存槸瀵︾従鐬鍊嬪搴︾殑閫ｇ簩闆欎綅鏁稿闀枫€?/p><p>鈥滃緢澶氫汉涓嶇煡閬撴垜鍊戠殑璁婂寲锛岄倓鏈夊緢澶氫汉鐢氳嚦涓嶇煡閬揅OACH鈥濓紝妤婅憜鐒辫锛屽洜姝ゅ叏鏂扮殑搴楅潰褰㈣薄灏嶉€欓儴鍒嗕汉渚嗚灏辨槸绗竴鍗拌薄锛屸€滃湪閬庡幓3骞磋！锛屾垜鍊戞渶閲嶈鐨勫伐浣滀箣涓€灏辨槸缈绘柊闁€搴椻€濄€?/p><p>鎴嚦2017璨″勾绗笁瀛ｅ害锛堝嵆鎴鍒?017骞?鏈?鏃ワ級锛孋OACH鍦ㄥぇ涓彲鍗€锛堝寘鎷収鍦般€侀娓拰婢抽杸锛夊叡鎿佹湁197鍌㈤杸搴楋紝鍦ㄤ腑鍦嬪収鍦扮殑68鍊嬪煄甯傞枊瑷灜176鍌㈤杸搴楋紝鍏朵腑鏈夎秴閬?0鍌紙鍗宠秴閬?0%锛夐杸搴楀凡缍撲互瀹屾垚鐬炕鏂板伐浣滐紝姣斿鍖椾含SKP搴楀拰鍖椾含鏉辨柟寤ｅ牬搴椼€佷互鍙婁笂娴烽娓唬鍫村簵鍜屼笂娴稩FC鍦嬮噾涓績搴楃瓑銆傚埌2017骞?鏈堝簳锛孋OACH鍏ㄧ悆鏈夌磩700鍌㈤杸搴楃叆鏂般€?/p><p>閲嶅鏅傚皻绗﹁櫉锛屾搧鎶卞崈绂т竴浠?/p><p>浜嬪涓婏紝閫欑ó鑺卞摠銆佺暐寰獓寮电殑娅ョ獥灞曠ず鍦–OACH鐨?5骞存鍙蹭腑涔熸槸闋竴娆″嚭鐝俱€傞€欏€嬩互鐢峰＋鐨叿璧峰偄鐨勫搧鐗屾渶鍒濋毣鏄磹绱勭殑涓€鍊嬫墜宸ヤ綔鍧婏紝鐪熸澹ぇ瑕佹鍔熸柤鍩锋帉COACH 35骞寸殑鑰佸皣銆佷笂涓€浠籆EO Lew Frankfort銆傚湪浠栫殑甯堕牁涓嬶紝COACH瀹氫綅鏂尖€滃斁鎵嬪彲寰楃殑濂緢鍝佲€濓紝涓﹂枊鍓电灜杓曞ア閫欏€嬫柊鐨勫競鍫寸┖闁擄紝鏈€绲傛垚鐐哄勾閵峰敭骞惧崄鍎勭編鍏冪殑鏅傚皻宸ㄩ牠銆?/p><p>涓嶉亷锛屼笉绠″湪鍝€嬫檪鏈燂紝COACH灏嶆柤鈥滃勾杓曞拰娲绘綉鈥濋€欎欢浜嬫儏閮介潪甯歌鎱庯紝瀹冨笇鏈涚郸浜虹殑鎰熻鏄檪灏氾紝浣嗗劒闆呫€佺┅閲嶏紝浠ョ鍚堟牳蹇冪洰妯欐秷璨荤兢楂斺€斺€?0鑷?0姝叉垚鐔熻伔鍫翠汉澹殑鑷垜瀹氫綅銆?/p><p>姣斿锛?008骞寸編鍦嬬稉婵熷嵄姗熶箣寰岋紝COACH鐐烘彁鎸姺鍞紝鏇炬帹鍑虹灜閲濆皪25姝蹭互涓嬪皯濂崇殑鈥淧oppy鈥濈郴鍒楋紝閫欏€嬬郴鍒楅鑹叉槑蹇紝涓︿笖鎿鐬瑿OACH涓€鐩翠互渚嗗ぇ閲忎娇鐢ㄧ殑鍎唱鐨潻锛岀敘鍝佺殑鍧囧児涔熷緱浠ラ檷鍒?60缇庡厓锛屼綆鏂煎師鏈富鎵撶敘鍝佺殑300缇庡厓鍧囧児銆傞€欏€嬬郴鍒楀湪鏈€绲傜殑閵峰敭鏁稿瓧涓婄嵅寰楃灜寰堝ぇ鐨勬垚鍔燂紝浣嗘槸浠嶇劧琚鐣岃獚鐐烘槸鑳岄洟鐬瑿OACH鐨勫搧鐗屽熀鍥犮€傛寰岋紝COACH鍦ㄥ骞磋！閮芥矑鏈夐€欐ǎ澶у姏搴︾殑骞磋紩鍖栧槜瑭︺€?/p><p>涓嶉亷鍦ㄩ€欎竴娆＄殑鍝佺墝閲嶅閬庣▼涓紝COACH骞磋紩鍖栫殑姹哄績鏄潪甯稿竟搴曠殑銆傞櫎鐬绐楃殑闇撹櫣鐕堬紝璧伴€插簵鍏э紝寰炵敘鍝佸埌闄宠ō锛屽勾杓曞寲鐨勫厓绱犵劇铏曚笉鍦ㄣ€?/p><p>姣斿锛屼竴闅诲彨鈥淩exy鈥濈殑鎭愰緧銆傚畠鍑虹従鍦ㄦ墜琚嬩笂銆侀將鍖呬笂銆佸闋瘺琛ｄ笂锛屼篃鍠崹浣滅偤閼板寵鎵ｅ拰鎵嬭鎺涢＞銆傚湪澶у瀷鐨勬棗鑹﹀簵瑁★紝閭勬湁鐢卞咕鐧鹃毣鎵嬭鍫嗙爩鑰屾垚鐨凴exy閫犲瀷瀹ゅ収闄宠ō銆傛涓嶈獓寮靛湴瑾紝鍦ㄥ幓鎺夆€滈洐C鈥滾OGO涔嬪緦锛岀煭鐭檪闁撹！閫欓毣鎭愰緧宸茬劧鎴愮偤COACH鐨勬柊妯欏織锛屽湪骞磋紩涓€浠ｅ績瑁★紝Rexy鐨勬蹇楁€х敋鑷冲ぇ閬庣灜COACH娌跨敤鐬咕鍗佸勾鐨勯Μ杌奓OGO銆?/p><p>COACH鍓垫剰绺界洠Stuart Vevers琚ū鐐衡€淩exy涔嬬埗鈥濓紝浠栨浘鎿斾换Loewe銆丮ulberry 鍓垫剰绺界洠锛屾檪灏氬湀瑾嶇偤浠栨湁钁楀寲鑵愭溄鐐虹濂囩殑鑳藉姏銆傛搧鎶扁€滃崈绂т竴浠ｂ€濓紝鑸囧勾杓曚汉鍊戠帺鍦ㄤ竴璧凤紝鏄粬绲OACH闁嬬殑绗竴寮佃棩鏂广€?/p><p>鈥滄垜鐧肩従鍦ㄥア渚堝搧琛屾キ娌跨敤澶氬勾鐨勪竴浜涘仛娉曟鍦ㄦ秷瑙ｏ紝灏嶆柤涓嬩竴浠ｅア渚堝搧娑堣不鑰呬締瑾紝閫愭几澶卞幓鎰忕京銆傚ア渚堝搧涓嶄竴瀹氶潪寰楁槸寰堟寮忕殑鎰熻锛岀敋鑷充笉涓€瀹氶潪寰楁槸鈥樺皯閮ㄥ垎浜烘墠鑳芥搧鏈夌殑鈥欙紝鍥犵偤閫欏湪寰堝ぇ绋嬪害涓婁篃鎰忓懗钁楁帓浠栨€р€濄€係tuart Vevers瑾€?涓嶉亷鏈変竴榛炴矑鏈夎畩鍖栵紝閭ｅ氨鏄槑鏄熶箣鏂兼檪灏氳妤殑褰遍熆鍔涖€傛搧鎶卞崈绂т竴浠ｆ渶闂滈嵉鐨勪篃鏄鍏堟姄浣忎竴鎵瑰勾杓曠殑鈥滄槑鏄熺矇绲测€濓紝姣斿Selena Gomez 鍜孋hloe Grace Moretz銆傚ス鍊戜笉鍍呭儏鏄ソ钀婂、鐨勬湭渚嗕箣鏄燂紝鑰屼笖鏁㈡柤琛ㄩ仈鑷繁锛屽杽鏂煎埄鐢ㄧぞ浜ゅ獟楂斾締鐐鸿嚜宸卞閫犲搧鐗屻€?/p><p>鍦?015璨″勾绗簩瀛ｅ害锛?015骞?鏈?8鏃ワ級妤妇鐧间綀鐨勯浕瑭辨渻涓婏紝COACH棣栨鎶湶鐬搧鐗岃綁鍖栨埌鐣ラ枊濮嬪緦鐨勫搴﹀搧鐗岃鐮旂祼鏋滐紝鍗冪Η涓€浠ｇ殑鍙楄í鑰呭皪COACH鍝佺墝鐨勫枩鎰涘害鏈夋墍涓婂崌銆?/p><p>鏍规摎Cowen鍒嗘瀽甯牨鍛婏紝鍦?015骞?1鏈堝皪1300鍚嶅コ鎬ф秷璨昏€呴€茶鐨勮鏌ユ暩鎿氶’绀猴紝鍗冪Η涓€浠ｅ皪Coach鐨勫枩鎰涘害鏈夋墍涓婂崌锛岀暥涓?7%鐨?8鑷?4姝茬殑鍙楄í鑰呰〃绀烘洿甯屾湜鏀跺埌Coach鎵嬭浣滅偤绂墿锛堣┎瀛ｅ害鐐烘劅鎭╃瘈鍙婅仏瑾曠瘈锛夛紝閫欎竴鏁告摎姣?鏈堜唤鐨?2锛呴’钁椾笂鍗囥€?/p><p>Piper Jaffray Co.鍒嗘瀽甯獷rinn E. 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by hwitka
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