Under Armour安德瑪請來8個明星打廣告 營銷投入空前 (2)
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<a href="http://www.under-armour-store.com.tw/">under armour鍙扮仯闁€甯?/a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€憉nder armour鍙扮仯闁€甯傦紝鎴戝€戝皣鍏ㄦ柊鐨刄A澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">2018骞?4鏈?1鏃?3:07渚嗚嚜锛氬ソ濂囧績鏃ュ牨 鏍稿績鎻愮ず锛?Under Armour 閬嬪嫊鐭げ 鍜孶nder Armour 鏈€杩戠櫦璧风灜杩勪粖鎶曞叆鏈€澶х殑涓€娉㈠唬鍛婃椿鍕曪紝灏囨渻瑕嗚搵鍖楃編銆佹瓙娲层€佷腑鍦嬪競鍫达紝鏂扮殑寤ｅ憡瑾炴槸 Will Finds a Wa
2018骞?4鏈?1鏃?3:07渚嗚嚜锛氬ソ濂囧績鏃ュ牨
鏍稿績鎻愮ず锛?a href="http://www.under-armour-store.com.tw/up/ua-pants-3f75bd02">Under Armour 閬嬪嫊鐭げ</a>鍜孶nder Armour 鏈€杩戠櫦璧风灜杩勪粖鎶曞叆鏈€澶х殑涓€娉㈠唬鍛婃椿鍕曪紝灏囨渻瑕嗚搵鍖楃編銆佹瓙娲层€佷腑鍦嬪競鍫达紝鏂扮殑寤ｅ憡瑾炴槸 Will Finds a Way......
<a href="http://www.under-armour-store.com.tw/up/ua-pants-38f508c7">澹撳姏瑜?UA</a>鍜孶nder Armour 鏈€杩戠櫦璧风灜杩勪粖鎶曞叆鏈€澶х殑涓€娉㈠唬鍛婃椿鍕曪紝灏囨渻瑕嗚搵鍖楃編銆佹瓙娲层€佷腑鍦嬪競鍫达紝鏂扮殑寤ｅ憡瑾炴槸 Will Finds a Way锛屾叾绁濋偅浜涙湁鍕囨埃銆侀噹蹇冨拰鎰忛鎴愮偤鏈€鍎鐨勪汉銆?/p>
鏂扮殑鐕熼姺灏囧寘鎷嚦灏?8 鍚嶉亱鍕曞摗鍜屽仴韬伓鍍忥紝鐢?Under Armour 鐨勪唬瑷€浜哄法鐭冲挤妫偤棣栵紝閭勫寘鎷?NBA 鎺х悆寰岃 Dennis Smith銆佺編鍦嬫サ闄愰珨鑳界帇绡€鐩殑閬告墜 Jessie Graff锛屼互鍙婂吋鍏锋晿鍒╀簽闆ｆ皯鍜屽ェ閬嬮亰娉抽伕鎵嬭韩浠界殑 Yusra Mardini銆佷腑鍦嬪墠鍦嬪偄璺嗘嫵閬撻殜閬嬪嫊鍝°€佺従濂虫紨鍝″嫉钘嶅績绛夌瓑銆?/p>
鏇村鐨勯潰瀛旀槸鏂扮殑锛孶nder Armour 鍜屽唬鍛婂叕鍙?Droga5 鐐烘瘡鍊嬩汉瀹氬埗鐬爆鏂间粬鍊戠殑姘涘湇銆佹晠浜嬶紝鍜屾瘡姊濆唬鍛婄殑瑕栬棰ㄦ牸銆?/p>
鍥犵偤鎴戝€戞槸涓€鍊嬮珮绔亱鍕曡〃鐝惧搧鐗岋紝鏈夋檪鍊欐垜鍊戝彲鑳界劇娉曟帴瑙稿埌涓栫晫鍚勫湴姣忓ぉ鍔姏閬嬪嫊鐨勪汉鍊戙€?Under Armour 鍏ㄧ悆鍝佺墝绠＄悊楂樼礆绺借 Adrienne Lofton 瑾紝 灏嶆柤 Under Armour 渚嗚锛孌wayne锛堝法鐭冲挤妫級鏄ぇ鐪剧殑浠ｈ〃锛屾槸鎵€鏈変汉鐨勫嫊鍔涳紝閫欐槸浠栨案閬犻杻鑰€鐨勫湴鏂广€?</p>
Lofton 閭勮〃绀猴紝閫欐槸 Under Armour 杩勪粖鏈€鏄傝泊鐨勭嚐閵锋椿鍕曪紝浣嗗ス鎷掔禃閫忛湶鍏烽珨鐨勬暩瀛椼€傛牴鎿?Under Armour 2017 骞寸殑璨″牨锛屽叕鍙稿幓骞村湪鐕熼姺涓婃姇鍏ョ灜 5.651 鍎勭編鍏冿紝姣?2016 骞村闀?18%锛屽崰鍒板叕鍙?2017 骞村叏骞寸嚐鏀剁殑 11.4%銆?/p>
閫欐槸 Under Armour 閬庡幓涓€骞撮伃鍙楀毚閲嶆キ绺炬墦鎿娿€佸浣堣鍝￠噸绲勫緦鐨勭涓€娉㈠ぇ鑼冨湇鐨?campaign锛屽搧鐗屽拰 Droga5 鍗冲皣闁嬪睍鐐烘湡涓€骞寸殑寤ｅ憡鎶曟斁锛屽寘鎷秴閬?400 姊濇暩瀛楀収瀹广€?/p>
鎴戝€戞鍓嶆湁鍫遍亾鎸囧嚭锛孶nder Armour 鍙兘鏄編鍦嬮亱鍕曞搧鐗屽競鍫翠腑鏈€涓嶆搮闀锋墦寤ｅ憡鐨勫搧鐗岋紝鍓靛浜哄吋 CEO Plank 鏄叕鍙哥殑 鍏ч儴寤ｅ憡灏堝偄 锛岃€岀洝绠″搧鐗屽湪 2016 骞村ェ閬嬫渻涓婄殑寤ｅ憡琛ㄧ従闈炲父鍑哄僵锛屼絾鍦ㄦ棩甯哥殑鐕熼姺涓紝Under Armour 寰堝皯绲︿汉鐣欎笅鏇存寔绾岀殑鍗拌薄銆?/p>
Under Armour 涓嶄箙鍓嶅啀娆″洜鐐烘姇璩囩殑 MyFitnessPal 鎳夌敤绋嬪簭鐨勬暩鎿氭硠婕忔洕鍑鸿矤闈㈡柊鑱烇紝鍏徃绗洓瀛ｅ害鏀跺叆澧為暦 5% 鑷?14 鍎勭編鍏冿紝浣嗗牨鍛婂噲铏ф悕 8800 钀編鍏冦€傞珮绠″€戣〃绀猴紝浠栧€戝笇鏈?2018 骞磋兘澶犻潬缇庡湅浠ュ鐨勬捣澶栧競鍫寸嵅寰?25% 浠ヤ笂鐨勫闀枫€?/p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.under-armour-store.com.tw/uc/ua-basketball-shoes">under armour 绫冪悆闉?/a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞under armour鍙扮仯闁€甯傚緦绾岀殑鍫遍亾娑堟伅锛屼篃鍙互娣诲姞<strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.under-armour-store.com.tw/">http://www.under-armour-store.com.tw/</a>;锛?
2018骞?4鏈?1鏃?3:07渚嗚嚜锛氬ソ濂囧績鏃ュ牨
鏍稿績鎻愮ず锛?a href="http://www.under-armour-store.com.tw/up/ua-pants-3f75bd02">Under Armour 閬嬪嫊鐭げ</a>鍜孶nder Armour 鏈€杩戠櫦璧风灜杩勪粖鎶曞叆鏈€澶х殑涓€娉㈠唬鍛婃椿鍕曪紝灏囨渻瑕嗚搵鍖楃編銆佹瓙娲层€佷腑鍦嬪競鍫达紝鏂扮殑寤ｅ憡瑾炴槸 Will Finds a Way......
<a href="http://www.under-armour-store.com.tw/up/ua-pants-38f508c7">澹撳姏瑜?UA</a>鍜孶nder Armour 鏈€杩戠櫦璧风灜杩勪粖鎶曞叆鏈€澶х殑涓€娉㈠唬鍛婃椿鍕曪紝灏囨渻瑕嗚搵鍖楃編銆佹瓙娲层€佷腑鍦嬪競鍫达紝鏂扮殑寤ｅ憡瑾炴槸 Will Finds a Way锛屾叾绁濋偅浜涙湁鍕囨埃銆侀噹蹇冨拰鎰忛鎴愮偤鏈€鍎鐨勪汉銆?/p>
鏂扮殑鐕熼姺灏囧寘鎷嚦灏?8 鍚嶉亱鍕曞摗鍜屽仴韬伓鍍忥紝鐢?Under Armour 鐨勪唬瑷€浜哄法鐭冲挤妫偤棣栵紝閭勫寘鎷?NBA 鎺х悆寰岃 Dennis Smith銆佺編鍦嬫サ闄愰珨鑳界帇绡€鐩殑閬告墜 Jessie Graff锛屼互鍙婂吋鍏锋晿鍒╀簽闆ｆ皯鍜屽ェ閬嬮亰娉抽伕鎵嬭韩浠界殑 Yusra Mardini銆佷腑鍦嬪墠鍦嬪偄璺嗘嫵閬撻殜閬嬪嫊鍝°€佺従濂虫紨鍝″嫉钘嶅績绛夌瓑銆?/p>
鏇村鐨勯潰瀛旀槸鏂扮殑锛孶nder Armour 鍜屽唬鍛婂叕鍙?Droga5 鐐烘瘡鍊嬩汉瀹氬埗鐬爆鏂间粬鍊戠殑姘涘湇銆佹晠浜嬶紝鍜屾瘡姊濆唬鍛婄殑瑕栬棰ㄦ牸銆?/p>
鍥犵偤鎴戝€戞槸涓€鍊嬮珮绔亱鍕曡〃鐝惧搧鐗岋紝鏈夋檪鍊欐垜鍊戝彲鑳界劇娉曟帴瑙稿埌涓栫晫鍚勫湴姣忓ぉ鍔姏閬嬪嫊鐨勪汉鍊戙€?Under Armour 鍏ㄧ悆鍝佺墝绠＄悊楂樼礆绺借 Adrienne Lofton 瑾紝 灏嶆柤 Under Armour 渚嗚锛孌wayne锛堝法鐭冲挤妫級鏄ぇ鐪剧殑浠ｈ〃锛屾槸鎵€鏈変汉鐨勫嫊鍔涳紝閫欐槸浠栨案閬犻杻鑰€鐨勫湴鏂广€?</p>
Lofton 閭勮〃绀猴紝閫欐槸 Under Armour 杩勪粖鏈€鏄傝泊鐨勭嚐閵锋椿鍕曪紝浣嗗ス鎷掔禃閫忛湶鍏烽珨鐨勬暩瀛椼€傛牴鎿?Under Armour 2017 骞寸殑璨″牨锛屽叕鍙稿幓骞村湪鐕熼姺涓婃姇鍏ョ灜 5.651 鍎勭編鍏冿紝姣?2016 骞村闀?18%锛屽崰鍒板叕鍙?2017 骞村叏骞寸嚐鏀剁殑 11.4%銆?/p>
閫欐槸 Under Armour 閬庡幓涓€骞撮伃鍙楀毚閲嶆キ绺炬墦鎿娿€佸浣堣鍝￠噸绲勫緦鐨勭涓€娉㈠ぇ鑼冨湇鐨?campaign锛屽搧鐗屽拰 Droga5 鍗冲皣闁嬪睍鐐烘湡涓€骞寸殑寤ｅ憡鎶曟斁锛屽寘鎷秴閬?400 姊濇暩瀛楀収瀹广€?/p>
鎴戝€戞鍓嶆湁鍫遍亾鎸囧嚭锛孶nder Armour 鍙兘鏄編鍦嬮亱鍕曞搧鐗屽競鍫翠腑鏈€涓嶆搮闀锋墦寤ｅ憡鐨勫搧鐗岋紝鍓靛浜哄吋 CEO Plank 鏄叕鍙哥殑 鍏ч儴寤ｅ憡灏堝偄 锛岃€岀洝绠″搧鐗屽湪 2016 骞村ェ閬嬫渻涓婄殑寤ｅ憡琛ㄧ従闈炲父鍑哄僵锛屼絾鍦ㄦ棩甯哥殑鐕熼姺涓紝Under Armour 寰堝皯绲︿汉鐣欎笅鏇存寔绾岀殑鍗拌薄銆?/p>
Under Armour 涓嶄箙鍓嶅啀娆″洜鐐烘姇璩囩殑 MyFitnessPal 鎳夌敤绋嬪簭鐨勬暩鎿氭硠婕忔洕鍑鸿矤闈㈡柊鑱烇紝鍏徃绗洓瀛ｅ害鏀跺叆澧為暦 5% 鑷?14 鍎勭編鍏冿紝浣嗗牨鍛婂噲铏ф悕 8800 钀編鍏冦€傞珮绠″€戣〃绀猴紝浠栧€戝笇鏈?2018 骞磋兘澶犻潬缇庡湅浠ュ鐨勬捣澶栧競鍫寸嵅寰?25% 浠ヤ笂鐨勫闀枫€?/p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.under-armour-store.com.tw/uc/ua-basketball-shoes">under armour 绫冪悆闉?/a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞under armour鍙扮仯闁€甯傚緦绾岀殑鍫遍亾娑堟伅锛屼篃鍙互娣诲姞<strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.under-armour-store.com.tw/">http://www.under-armour-store.com.tw/</a>;锛?
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