愛迪達重奪美國老二地位UA老板曾噴其為最笨對手 (2)
中文(简体) Public
<a href="http://www.hiishop.com/">adidas 瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慳didas 瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨刟didas澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">Adidas 鎰涜开閬旈噸鏂版摖鎺塙nder Armour 瀹夊痉鐟オ鍥炵編鍦嬬浜屽ぇ閬嬪嫊鍝佺墝鐨勫湴浣嶇辜25鏃ュ懆浜屽叕浣堢殑涓夊搴︽キ绺捐〃鐝惧拰鍓嶆櫙闋愭湡鍔犲妵鐬競鍫寸殑鐪嬬┖鎯呯窉灏庤嚧鑲″児鏆磋穼涔嬪緦锛岀編鍦嬮珨鑲茬敤鍝佸埗閫犲晢Under
Adidas 鎰涜开閬旈噸鏂版摖鎺塙nder Armour 瀹夊痉鐟オ鍥炵編鍦嬬浜屽ぇ閬嬪嫊鍝佺墝鐨勫湴浣?
绻?5鏃ュ懆浜屽叕浣堢殑涓夊搴︽キ绺捐〃鐝惧拰鍓嶆櫙闋愭湡鍔犲妵鐬競鍫寸殑鐪嬬┖鎯呯窉灏庤嚧鑲″児鏆磋穼涔嬪緦锛岀編鍦嬮珨鑲茬敤鍝佸埗閫犲晢Under Armour Inc. (NYSE:UA) 瀹夊痉鐟啀鍌冲櫓鑰椼€?
甯傚牬瑾跨爺姗熸The NPD Group 鐨勯珨鑲查浂鍞垎鏋愬斧Matt Powell 鏄ㄥぉ鍦═witter 鎺ㄧ壒涓婏紝鎶湶涓夊搴﹀痉鍦嬮亱鍕曞法闋璦didas <a href="http://www.hiishop.com/product/adidas-yundongku-h12568/">adidas originals 妫夎げ</a>鍜屾剾杩仈宸茬稉濂洖缇庡湅甯傚牬绗簩澶ч亱鍕曞搧鐗岀殑鍦颁綅锛屾妸鍦?014骞翠綆璋锋檪鏈熻瓒曡秴鐨勫皪鎵婾nder Armour 瀹夊痉鐟噸鏂版媺涓嬮Μ銆?
銆婄浣堟柉銆嬬殑楂旇偛琛屾キ绶ㄨ集Kurt Badenhausen 闅ㄥ緦浜﹀湪鎺ㄧ壒鎸囧嚭锛屼互閬嬪嫊闉嬬窗鍒嗗競鍫翠締鐪嬶紝閬庡幓涓夊€嬫湀adidas 鎰涜开閬斿搧鐗岀殑缇庡湅甯傚牬浠介鐐?%锛孨ike 鑰愬悏/Jordan 浣愭暒鍝佺墝鍓囦互58%鍗犵禃灏嶅劒鍕紝Skechers 鏂嚤濂囧拰Converse 鍖″▉鍧囩偤5%锛孨ew Balance 鐐?%锛岃€屼笁瀛ｅ害鍏ㄧ悆闉嬮閵峰敭鍍?.789鍎勭編鍏冪殑Under Armour 瀹夊痉鐟湭琚彁鍙娿€俆he NPD Group 鐨凪att Powell 涔熺櫦鎺ㄨ渚僋ike 鑰愬悏/Jordan 浣愭暒鍝佺墝涓嶇敤5澶╁氨鑳借常鍑篣nder Armour 瀹夊痉鐟暣鍊嬪搴︾殑閵峰敭銆?
The NPD Group 鐨勯珨鑲查浂鍞垎鏋愬斧Matt Powell 瀹ｅ憡Adidas 鎰涜开閬斿搧鐗岀編鍦嬪競鍫村湴浣嶉噸鏂拌秴閬嶶nder Armour 瀹夊痉鐟?
adidas 鎰涜开閬斿搧鐗岃繎涓€骞村湪缇庡湅涔冭嚦鍏ㄧ悆鐨勫京铇囩啊鐩村彲浠ュ閫叉暀绉戞浉銆傝┎鍝佺墝鏅傚皻鍜岄亱鍕曚紤闁戠殑楂樺害铻嶅悎璁揳didas Originals銆丄didas Neo 浠ュ強瑭插搧鐗岃垏Stella McCartney 绛夋檪灏氳ō瑷堝斧鍜孠anye West銆丳harrell Williams 绛夋槑鏄熷悎浣滅殑娼祦绯诲垪寰楀埌娑堣不鑰呭唬娉涙帴鍙楋紝閫欑稉甯歌鍒嗘瀽甯獚鐐烘槸瑭插搧鐗岃兘澶犱镜鍚為牁闋緤Nike 鑰愬悏鍝佺墝浠介鐨勯噸瑕佸洜绱犮€傚彟涓€鏂归潰锛宎didas 鎰涜开閬斿搧鐗屽皪瓒崇悆銆佽〒绶淬€佽窇姝ョ瓑鐔遍杸閬嬪嫊闋呯洰鍔熻兘鐢㈠搧鐨勫皥瑷诲拰娣辫€曚篃浣垮叾閲嶆柊鍙楀埌闈掔潪锛屽挨鍏舵槸瑭插搧鐗屽叿鏈夐牁鍏堝叏鐞冨偝绲卞劒鍕㈢殑瓒崇悆锛岀鐞嗗堡鏇存槸寰炲鏂归潰涓嬭棩纰轰繚瑭插搧鐗岀辜绾屾垚鐐烘秷璨昏€呯殑棣栭伕锛屽緸鑰岀┅鍥哄叾鐜嬭€呭湴浣嶃€?
寰濵att Powell 鎻愪緵鐨勬暩鎿氬彲浠ョ湅鍑篴didas 鎰涜开閬斿搧鐗屼笂鍗囧嫝闋殑鍏囩寷銆備笁瀛ｅ害瑭插搧鐗岀殑缇庡湅闉嬮閵峰敭骞句箮缈荤灜涓€鐣紝瀵︾従98%鐨勫闀凤紝Nike 鑰愬悏/Jordan 浣愭暒鍝佺墝鍑虹従3%鐨勪笅婊戯紝鍚屽爆Nike Inc. (NYSE:NKE) 鑰愬悏闆嗗湗鐨凜onverse 鍖″▉鏈?%鐨勪笂婕诧紝Skechers 鏂嚤濂囧拰New Balance 鍚勯寗寰?%鍜?2%鐨勫€掗€€銆傛湡鍏ц┎甯傚牬鐨勯瀷椤為姺鍞暣楂斿亸杌燂紝鎸夊勾涓嬮檷鐬?%銆?
adidas AG 鎰涜开閬旈泦鍦樺寳缇庣附瑁丮ark King 琚獚鐐烘槸缇庡湅妤嫏缈荤洡鐨勫姛鑷?
adidas AG (ADSGn.DE) 鎰涜开閬旈泦鍦樺寳缇庣附瑁丮ark King 鏇惧湪鎺ュ彈銆婅病瀵屻€嬮噰瑷檪寮卞寲adidas 鎰涜开閬斿搧鐗屽湪缇庡湅閫欏€嬫サ鐐洪棞閸电殑甯傚牬鍦颁綅涓嬮檷鐨勬剰缇╋紝浠栧儏琛ㄧず闆嗗湗瑕佸仛寰楁洿濂斤紝鏇寸妤电鐖€備粬鍙堟寚鍑轰粬鍊戝湪甯傚牬绔剁埈鐨勮硣婧愭槸Under Armour Inc. 瀹夊痉鐟殑浜斿€嶏紝鍥犳闅昏浜嬫儏鍋氬皪鐬紝灏辫兘鍏峰倷鏇撮珮姘村钩鐨勭鐖姏銆?
Mark King 琚獚鐐烘槸adidas AG 鎰涜开閬旈泦鍦樺湪缇庡湅鑳藉缈荤洡鐨勪富瑕佸姛鑷ｏ紝浠栧湪2014骞?鏈堝緸鐝惧湪骞捐繎琚斁妫勭殑TaylorMade 楂樼埦澶キ鍕欑殑CEO 瑾夸换鐐哄寳缇庣附瑁佸緦锛屸€滀笅鏃ㄢ€濇敼璁婄灜缇庡湅甯傚牬鐢㈠搧瑷▓鍋忔瓙鍖栫殑鏂瑰悜銆佷害鍔犻噸鐬疆娴佸厓绱狅紝涓︽妸閲嶅績鏀惧湪璺戞鍜岀眱鐞冮爡鐩笂锛岃獡鍦ㄨ┎鍗€瀵︾従闆欎綅鏁稿闀凤紝姝ゅ緦浠栨垚鍔熼€愭几鍦版妸闆嗗湗閲嶆柊鎷変笂杌岄亾銆?
Under Armour Inc. 瀹夊痉鐟壍濮嬩汉銆佷富甯吋棣栧腑鍩疯瀹楰evin Plank
鍦∕ark King 鍩嬮牠瀵﹀构鐨勫悓鏅傦紝Under Armour Inc. 瀹夊痉鐟壍濮嬩汉銆佷富甯吋棣栧腑鍩疯瀹楰evin Plank 鍗诲湪娌炬簿鑷枩锛岀敋鑷虫斁璞█锛屽湪2015骞?鏈堝皪钁楀江鍗氶浕瑕栬鑰呰鍑篴didas 鎰涜开閬旀槸鈥滄垜鍊戞渶绗ㄧ殑灏嶆墜鈥濋€欐ǎ鑳藉湪鏃ュ緦灞€闈㈠€掕綁鏅傝鎷垮洖渚嗙牳鑷夌殑锠㈣┍銆備粬鐨勫師瑭辩偤鈥滄垜鍊戞墠涓嶈鍜屾渶绗ㄧ殑绔剁埈灏嶆墜姣旀嫾(We鈥檙e not going to compete with our dumbest competitor)鈥濓紝鎸囩殑鏄痑didas 鎰涜开閬斿笇鏈涚敖涓嬫洿澶氶亱鍕曞摗鍚堢磩鎻愭尟缇庡湅妤嫏鐨勫仛娉曚笉鑱版槑锛孶nder Armour Inc. 瀹夊痉鐟笉灞戣窡闅ㄣ€?
鐣惰鑰呭皨姹侹evin Plank 纰鸿獚adidas 鎰涜开閬旀槸鍚︿粬瑾嶇偤鏈€绗ㄧ殑绔剁埈灏嶆墜鏅傦紝浠栫洿瑷€锛氣€滄垜涓嶅枩姝′粬鍊戔€濓紝鍙堢辜绾岃锛氣€滄垜涔熶笉鍠滄鍏朵粬(绔剁埈灏嶆墜)锛屼絾閫欐槸鎴戠殑鑱疯铂銆傗€濆皪鏂糑evin Plank 鐨勫叕闁嬫寫閲侊紝Mark King 鍥炴噳绋遍泦鍦樻鐢ㄧ洝鎵€鏈夌簿鍔涜仛鐒﹁嚜宸辩殑妤嫏銆?
鐪嬬湅Under Armour Inc. 瀹夊痉鐟従鍦ㄧ殑琛ㄧ従銆傜劇鏅傚皻涓枃缍叉暩鎿氶’绀猴紝鍦ㄦ埅鑷?鏈?0鏃ョ殑涓夊搴︼紝瑭查泦鍦樼殑鍖楃編閵峰敭鍍呮寜骞翠笂鍗?5.6%鑷?2.252鍎勭編鍏冿紝鍗囧箙璺岀牬20%!鑰孉didas AG 鎰涜开閬旈泦鍦樺湪鏈€杩戠殑浜屽搴﹀寳缇庨姺鍞亽瀹氬尟鐜囦笅瀵︾従25.6%鐨勫闀枫€?
寰炵洰鍓嶇殑鏍煎眬渚嗙湅锛孨ike Inc. 鑰愬悏闆嗗湗鎴朜ike 鑰愬悏鍝佺墝鍦ㄧ編鍦嬫湰鍦熺敋鑷冲叏鐞冨競鍫寸殑钀勾鑰佸ぇ鍦颁綅鏄笉鍙捈鍕曠殑锛宎didas 鎰涜开閬斿悜涓婄殑寮峰媮瓒ㄥ嫝鍜孶nder Armour Inc. 瀹夊痉鐟闀锋€ュ妵鏀剧珐鐨勮叧姝ョ煭鏈熷彲鑳戒笉鏈冮€嗚綁銆?
鎿氭倝锛孠evin Plank 鍦?5鏃ュ懆浜岀殑璨″牨寰屽垎鏋愬斧鏈冭涓婃槑椤績鎯呬笉濂姐€傚皪鏂煎垎鏋愬斧闅绘妸闂滆ɑ榛炴斁鍦ㄢ€滄斁绶┾€濋€欏€嬩粬鍒绘剰寮卞寲鐨勪富椤屼笂锛孠evin Plank 寮疯澧為暦閭勬槸寰堝ソ锛岄泦鍦樻矑鏈夎櫑鎼嶏紝浠嶅湪鍚戝墠鎸洪€诧紝闅绘槸澧為暦瑕佽姳璨绘洿楂樼殑鐭湡鎶曡硣鍘荤董鎸併€?
姝ゅ锛孶nder Armour Inc. 瀹夊痉鐟甯病鍕欏畼Chip Molly 琛ㄧず瑭查泦鍦樹粛浠?018骞存敹鍏?5鍎勭編鍏冪偤鐩锛屼絾鐕熸キ鍒╂饯8鍎勭編鍏冨氨鍙兘閬斾笉鍒般€備粬鍙堥爯瑷堝勾鏀跺叆绐佺牬100鍎勭編鍏冨ぇ闂滀箣鍓嶅埄娼ょ巼寰堥洠鎻愬崌涓婂幓銆?
Under Armour Inc. (NYSE:UA) 25鏃ュ懆浜屽凡缍撴毚璺岀灜13.2%锛?6鏃ラ€蹭竴姝ヤ笅璺?.28%鑷?1.81缇庡厓锛岀洡涓綆瑕?1.72缇庡厓鐨?2鍛ㄤ綆浣嶃€傜伣闆ｆ€х殑涓夊搴﹁病鍫卞緦锛?2鍚嶅垎鏋愬斧涓湁21鍊嬮兘涓嬭鐬璘nder Armour Inc. (NYSE:UA) 鐨勭洰妯欏児锛屽儏1浜洪€嗗嫝涓婅锛岃┎鑲＄殑骞冲潎瑭曠礆涔熷緸鈥滆卜鍏モ€濅笅闄嶈嚦鈥滀腑鎬р€濄€?
锛堜締婧愶細鐒℃檪灏氫腑鏂囩恫
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.hiishop.com/cate/nmd/">adidas nmd 鍍归將</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞adidas 瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.hiishop.com/">http://www.hiishop.com/</a>;锛?
Adidas 鎰涜开閬旈噸鏂版摖鎺塙nder Armour 瀹夊痉鐟オ鍥炵編鍦嬬浜屽ぇ閬嬪嫊鍝佺墝鐨勫湴浣?
绻?5鏃ュ懆浜屽叕浣堢殑涓夊搴︽キ绺捐〃鐝惧拰鍓嶆櫙闋愭湡鍔犲妵鐬競鍫寸殑鐪嬬┖鎯呯窉灏庤嚧鑲″児鏆磋穼涔嬪緦锛岀編鍦嬮珨鑲茬敤鍝佸埗閫犲晢Under Armour Inc. (NYSE:UA) 瀹夊痉鐟啀鍌冲櫓鑰椼€?
甯傚牬瑾跨爺姗熸The NPD Group 鐨勯珨鑲查浂鍞垎鏋愬斧Matt Powell 鏄ㄥぉ鍦═witter 鎺ㄧ壒涓婏紝鎶湶涓夊搴﹀痉鍦嬮亱鍕曞法闋璦didas <a href="http://www.hiishop.com/product/adidas-yundongku-h12568/">adidas originals 妫夎げ</a>鍜屾剾杩仈宸茬稉濂洖缇庡湅甯傚牬绗簩澶ч亱鍕曞搧鐗岀殑鍦颁綅锛屾妸鍦?014骞翠綆璋锋檪鏈熻瓒曡秴鐨勫皪鎵婾nder Armour 瀹夊痉鐟噸鏂版媺涓嬮Μ銆?
銆婄浣堟柉銆嬬殑楂旇偛琛屾キ绶ㄨ集Kurt Badenhausen 闅ㄥ緦浜﹀湪鎺ㄧ壒鎸囧嚭锛屼互閬嬪嫊闉嬬窗鍒嗗競鍫翠締鐪嬶紝閬庡幓涓夊€嬫湀adidas 鎰涜开閬斿搧鐗岀殑缇庡湅甯傚牬浠介鐐?%锛孨ike 鑰愬悏/Jordan 浣愭暒鍝佺墝鍓囦互58%鍗犵禃灏嶅劒鍕紝Skechers 鏂嚤濂囧拰Converse 鍖″▉鍧囩偤5%锛孨ew Balance 鐐?%锛岃€屼笁瀛ｅ害鍏ㄧ悆闉嬮閵峰敭鍍?.789鍎勭編鍏冪殑Under Armour 瀹夊痉鐟湭琚彁鍙娿€俆he NPD Group 鐨凪att Powell 涔熺櫦鎺ㄨ渚僋ike 鑰愬悏/Jordan 浣愭暒鍝佺墝涓嶇敤5澶╁氨鑳借常鍑篣nder Armour 瀹夊痉鐟暣鍊嬪搴︾殑閵峰敭銆?
The NPD Group 鐨勯珨鑲查浂鍞垎鏋愬斧Matt Powell 瀹ｅ憡Adidas 鎰涜开閬斿搧鐗岀編鍦嬪競鍫村湴浣嶉噸鏂拌秴閬嶶nder Armour 瀹夊痉鐟?
adidas 鎰涜开閬斿搧鐗岃繎涓€骞村湪缇庡湅涔冭嚦鍏ㄧ悆鐨勫京铇囩啊鐩村彲浠ュ閫叉暀绉戞浉銆傝┎鍝佺墝鏅傚皻鍜岄亱鍕曚紤闁戠殑楂樺害铻嶅悎璁揳didas Originals銆丄didas Neo 浠ュ強瑭插搧鐗岃垏Stella McCartney 绛夋檪灏氳ō瑷堝斧鍜孠anye West銆丳harrell Williams 绛夋槑鏄熷悎浣滅殑娼祦绯诲垪寰楀埌娑堣不鑰呭唬娉涙帴鍙楋紝閫欑稉甯歌鍒嗘瀽甯獚鐐烘槸瑭插搧鐗岃兘澶犱镜鍚為牁闋緤Nike 鑰愬悏鍝佺墝浠介鐨勯噸瑕佸洜绱犮€傚彟涓€鏂归潰锛宎didas 鎰涜开閬斿搧鐗屽皪瓒崇悆銆佽〒绶淬€佽窇姝ョ瓑鐔遍杸閬嬪嫊闋呯洰鍔熻兘鐢㈠搧鐨勫皥瑷诲拰娣辫€曚篃浣垮叾閲嶆柊鍙楀埌闈掔潪锛屽挨鍏舵槸瑭插搧鐗屽叿鏈夐牁鍏堝叏鐞冨偝绲卞劒鍕㈢殑瓒崇悆锛岀鐞嗗堡鏇存槸寰炲鏂归潰涓嬭棩纰轰繚瑭插搧鐗岀辜绾屾垚鐐烘秷璨昏€呯殑棣栭伕锛屽緸鑰岀┅鍥哄叾鐜嬭€呭湴浣嶃€?
寰濵att Powell 鎻愪緵鐨勬暩鎿氬彲浠ョ湅鍑篴didas 鎰涜开閬斿搧鐗屼笂鍗囧嫝闋殑鍏囩寷銆備笁瀛ｅ害瑭插搧鐗岀殑缇庡湅闉嬮閵峰敭骞句箮缈荤灜涓€鐣紝瀵︾従98%鐨勫闀凤紝Nike 鑰愬悏/Jordan 浣愭暒鍝佺墝鍑虹従3%鐨勪笅婊戯紝鍚屽爆Nike Inc. (NYSE:NKE) 鑰愬悏闆嗗湗鐨凜onverse 鍖″▉鏈?%鐨勪笂婕诧紝Skechers 鏂嚤濂囧拰New Balance 鍚勯寗寰?%鍜?2%鐨勫€掗€€銆傛湡鍏ц┎甯傚牬鐨勯瀷椤為姺鍞暣楂斿亸杌燂紝鎸夊勾涓嬮檷鐬?%銆?
adidas AG 鎰涜开閬旈泦鍦樺寳缇庣附瑁丮ark King 琚獚鐐烘槸缇庡湅妤嫏缈荤洡鐨勫姛鑷?
adidas AG (ADSGn.DE) 鎰涜开閬旈泦鍦樺寳缇庣附瑁丮ark King 鏇惧湪鎺ュ彈銆婅病瀵屻€嬮噰瑷檪寮卞寲adidas 鎰涜开閬斿搧鐗屽湪缇庡湅閫欏€嬫サ鐐洪棞閸电殑甯傚牬鍦颁綅涓嬮檷鐨勬剰缇╋紝浠栧儏琛ㄧず闆嗗湗瑕佸仛寰楁洿濂斤紝鏇寸妤电鐖€備粬鍙堟寚鍑轰粬鍊戝湪甯傚牬绔剁埈鐨勮硣婧愭槸Under Armour Inc. 瀹夊痉鐟殑浜斿€嶏紝鍥犳闅昏浜嬫儏鍋氬皪鐬紝灏辫兘鍏峰倷鏇撮珮姘村钩鐨勭鐖姏銆?
Mark King 琚獚鐐烘槸adidas AG 鎰涜开閬旈泦鍦樺湪缇庡湅鑳藉缈荤洡鐨勪富瑕佸姛鑷ｏ紝浠栧湪2014骞?鏈堝緸鐝惧湪骞捐繎琚斁妫勭殑TaylorMade 楂樼埦澶キ鍕欑殑CEO 瑾夸换鐐哄寳缇庣附瑁佸緦锛屸€滀笅鏃ㄢ€濇敼璁婄灜缇庡湅甯傚牬鐢㈠搧瑷▓鍋忔瓙鍖栫殑鏂瑰悜銆佷害鍔犻噸鐬疆娴佸厓绱狅紝涓︽妸閲嶅績鏀惧湪璺戞鍜岀眱鐞冮爡鐩笂锛岃獡鍦ㄨ┎鍗€瀵︾従闆欎綅鏁稿闀凤紝姝ゅ緦浠栨垚鍔熼€愭几鍦版妸闆嗗湗閲嶆柊鎷変笂杌岄亾銆?
Under Armour Inc. 瀹夊痉鐟壍濮嬩汉銆佷富甯吋棣栧腑鍩疯瀹楰evin Plank
鍦∕ark King 鍩嬮牠瀵﹀构鐨勫悓鏅傦紝Under Armour Inc. 瀹夊痉鐟壍濮嬩汉銆佷富甯吋棣栧腑鍩疯瀹楰evin Plank 鍗诲湪娌炬簿鑷枩锛岀敋鑷虫斁璞█锛屽湪2015骞?鏈堝皪钁楀江鍗氶浕瑕栬鑰呰鍑篴didas 鎰涜开閬旀槸鈥滄垜鍊戞渶绗ㄧ殑灏嶆墜鈥濋€欐ǎ鑳藉湪鏃ュ緦灞€闈㈠€掕綁鏅傝鎷垮洖渚嗙牳鑷夌殑锠㈣┍銆備粬鐨勫師瑭辩偤鈥滄垜鍊戞墠涓嶈鍜屾渶绗ㄧ殑绔剁埈灏嶆墜姣旀嫾(We鈥檙e not going to compete with our dumbest competitor)鈥濓紝鎸囩殑鏄痑didas 鎰涜开閬斿笇鏈涚敖涓嬫洿澶氶亱鍕曞摗鍚堢磩鎻愭尟缇庡湅妤嫏鐨勫仛娉曚笉鑱版槑锛孶nder Armour Inc. 瀹夊痉鐟笉灞戣窡闅ㄣ€?
鐣惰鑰呭皨姹侹evin Plank 纰鸿獚adidas 鎰涜开閬旀槸鍚︿粬瑾嶇偤鏈€绗ㄧ殑绔剁埈灏嶆墜鏅傦紝浠栫洿瑷€锛氣€滄垜涓嶅枩姝′粬鍊戔€濓紝鍙堢辜绾岃锛氣€滄垜涔熶笉鍠滄鍏朵粬(绔剁埈灏嶆墜)锛屼絾閫欐槸鎴戠殑鑱疯铂銆傗€濆皪鏂糑evin Plank 鐨勫叕闁嬫寫閲侊紝Mark King 鍥炴噳绋遍泦鍦樻鐢ㄧ洝鎵€鏈夌簿鍔涜仛鐒﹁嚜宸辩殑妤嫏銆?
鐪嬬湅Under Armour Inc. 瀹夊痉鐟従鍦ㄧ殑琛ㄧ従銆傜劇鏅傚皻涓枃缍叉暩鎿氶’绀猴紝鍦ㄦ埅鑷?鏈?0鏃ョ殑涓夊搴︼紝瑭查泦鍦樼殑鍖楃編閵峰敭鍍呮寜骞翠笂鍗?5.6%鑷?2.252鍎勭編鍏冿紝鍗囧箙璺岀牬20%!鑰孉didas AG 鎰涜开閬旈泦鍦樺湪鏈€杩戠殑浜屽搴﹀寳缇庨姺鍞亽瀹氬尟鐜囦笅瀵︾従25.6%鐨勫闀枫€?
寰炵洰鍓嶇殑鏍煎眬渚嗙湅锛孨ike Inc. 鑰愬悏闆嗗湗鎴朜ike 鑰愬悏鍝佺墝鍦ㄧ編鍦嬫湰鍦熺敋鑷冲叏鐞冨競鍫寸殑钀勾鑰佸ぇ鍦颁綅鏄笉鍙捈鍕曠殑锛宎didas 鎰涜开閬斿悜涓婄殑寮峰媮瓒ㄥ嫝鍜孶nder Armour Inc. 瀹夊痉鐟闀锋€ュ妵鏀剧珐鐨勮叧姝ョ煭鏈熷彲鑳戒笉鏈冮€嗚綁銆?
鎿氭倝锛孠evin Plank 鍦?5鏃ュ懆浜岀殑璨″牨寰屽垎鏋愬斧鏈冭涓婃槑椤績鎯呬笉濂姐€傚皪鏂煎垎鏋愬斧闅绘妸闂滆ɑ榛炴斁鍦ㄢ€滄斁绶┾€濋€欏€嬩粬鍒绘剰寮卞寲鐨勪富椤屼笂锛孠evin Plank 寮疯澧為暦閭勬槸寰堝ソ锛岄泦鍦樻矑鏈夎櫑鎼嶏紝浠嶅湪鍚戝墠鎸洪€诧紝闅绘槸澧為暦瑕佽姳璨绘洿楂樼殑鐭湡鎶曡硣鍘荤董鎸併€?
姝ゅ锛孶nder Armour Inc. 瀹夊痉鐟甯病鍕欏畼Chip Molly 琛ㄧず瑭查泦鍦樹粛浠?018骞存敹鍏?5鍎勭編鍏冪偤鐩锛屼絾鐕熸キ鍒╂饯8鍎勭編鍏冨氨鍙兘閬斾笉鍒般€備粬鍙堥爯瑷堝勾鏀跺叆绐佺牬100鍎勭編鍏冨ぇ闂滀箣鍓嶅埄娼ょ巼寰堥洠鎻愬崌涓婂幓銆?
Under Armour Inc. (NYSE:UA) 25鏃ュ懆浜屽凡缍撴毚璺岀灜13.2%锛?6鏃ラ€蹭竴姝ヤ笅璺?.28%鑷?1.81缇庡厓锛岀洡涓綆瑕?1.72缇庡厓鐨?2鍛ㄤ綆浣嶃€傜伣闆ｆ€х殑涓夊搴﹁病鍫卞緦锛?2鍚嶅垎鏋愬斧涓湁21鍊嬮兘涓嬭鐬璘nder Armour Inc. (NYSE:UA) 鐨勭洰妯欏児锛屽儏1浜洪€嗗嫝涓婅锛岃┎鑲＄殑骞冲潎瑭曠礆涔熷緸鈥滆卜鍏モ€濅笅闄嶈嚦鈥滀腑鎬р€濄€?
锛堜締婧愶細鐒℃檪灏氫腑鏂囩恫
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.hiishop.com/cate/nmd/">adidas nmd 鍍归將</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞adidas 瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.hiishop.com/">http://www.hiishop.com/</a>;锛?
by ioermh
Vocabulary List
- 0
