耐吉那句廣為人知的廣告語是怎麼來的？ (2)
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<a href="http://www.nikesteelersshop.com" target="_blank">nike 瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€戣€愬悏瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨勮€愬悏澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">鏀剧溂鍏ㄤ笘鐣岋紝閮藉緢闆ｆ壘鍑虹浜屽皪濡俉+K 鍜?Nike Sock Dart 鍙扮仯 鍜岃€愬悏閫欐ǎ锛屽悎浣滃緱濡傛铻嶆唇瑕瘑鐨勫搧鐗屽拰浠ｇ悊鍟嗐€備簩鑰呯浉浜掓壎鎸佷竴璺蛋渚嗭紝鍏朵腑鐨勬绶ｅ彲涓嶆槸涓€鍙?Just do it 灏卞彲浠ユ鎷殑銆?/div>
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<p> 鏀剧溂鍏ㄤ笘鐣岋紝閮藉緢闆ｆ壘鍑虹浜屽皪濡俉+K 鍜?a href="http://www.nikesteelersshop.com/p/nike-sock-dart-a0c8e1a8/">Nike Sock Dart 鍙扮仯</a>鍜岃€愬悏閫欐ǎ锛屽悎浣滃緱濡傛铻嶆唇瑕瘑鐨勫搧鐗屽拰浠ｇ悊鍟嗐€備簩鑰呯浉浜掓壎鎸佷竴璺蛋渚嗭紝鍏朵腑鐨勬绶ｅ彲涓嶆槸涓€鍙?Just do it 灏卞彲浠ユ鎷殑銆?/p>
<p> 35骞村墠锛屽墰鍓涜獣鐢熺殑W+K锛屾啈浠€楹艰兘鐛插緱鐣舵檪宸茬稉濡傛棩涓ぉ鐨?a href="http://www.nikesteelersshop.com/p/nike-sock-dart-54f18585/">Nike Sock Dart 榛?/a>鍜岃€愬悏鐨勯潚鐫烇紵</p>
<p> 1</p>
<p> 鏁呬簨寰楀緸鑰愬悏鐨勭櫦鍌㈠彶瑾捣銆?/p>
<p> 涓婁笘绱€浜斿叚鍗佸勾浠ｏ紝涓栫晫涓婃渶鐭ュ悕鐨勯亱鍕曢瀷鍝佺墝涓嶆槸鑰愬悏鎰涜开閬擭B锛岃€屾槸渚嗚嚜鏃ユ湰鐨凮nitsuka Tiger锛堥濉氳檸锛夈€傛摎閭ｆ檪鐨勭当瑷堬紝鍦?966骞村湅闅涢噸澶чΜ鎷夋澗璩戒簨涓婏紝鏈夎秴閬?0%鐨勯亱鍕曞摗鏄┛钁椾粬鍊戝偄鐨勯Μ鎷夋澗闉嬪弮璩界殑銆?/p>
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<p> 涓婁笘绱€70骞翠唬楝煎铏庣殑娴峰牨</p>
<p> 閭ｆ檪鍊欙紝鑰愬悏鍓靛浜篜hil Knight閭勯毣鏄縿鍕掑病澶у鐨勪竴鍚嶄腑闀疯窇閬嬪嫊鍝★紝鏁欑反鏄疊ill Bowerman 寰岃€呯畻寰椾笂鏄暥鏅傜殑闋傜礆鏁欑反锛屾渶鎷挎墜鐨勫氨鏄敼閫犻亱鍕曢瀷锛屼娇涔嬫洿鍔犺紩渚挎笡闇囥€傚緸淇勫嫆宀″ぇ瀛哥暍妤緦锛孠night鍘绘柉鍧︾澶у璁€鐬竴鍊婱BA锛屽浣嶈珫鏂囩殑涓婚渚挎槸閬嬪嫊闉嬬嚐閵枫€?/p>
<p> 1962骞达紝Knight鍜孊owerman鍚勫嚭500缇庡厓锛岄枊鐬竴鍌㈠悕鐐築RS锛圔lue Ribbon Sports锛岃棈绲插付锛夌殑楂旇偛鐢ㄥ搧鍏徃銆傜暥鏅傞濉氳檸鍦ㄩ珨鑲茬晫鐏緱涓€濉岀硦濉楋紝浣嗛倓娌掑埌 椋涘叆灏嬪父鐧惧鍌?鐨勭▼搴︺€侹night瑕哄緱閫欐槸鍊嬫鏈冿紝鏋滄柗椋涘幓鏃ユ湰鎷滆í楝煎铏庨珮绠★紝鑱茬ū閫欓洐闉嬪皣鏈冩殺閵风編鍦嬨€傛寰屽咕骞磋！锛屼綔鐐洪濉氳檸鍦ㄧ編鍦嬬殑浠ｇ悊缍撻姺鍟嗭紝BRS鎴愮妇浜溂锛岃妯¤繀閫熸摯澶э紝妤嫏涔熶笉鏂峰鍔犮€?/p>
<p> 1971骞达紝BRS鍜岄濉氳檸涔嬮枔鐨勫悎浣滃嵆灏囩祼鏉燂紝Knight鍜孊owerman闁嬪鐞㈢（鍒堕€犺嚜宸辩殑閬嬪嫊闉嬨€傞偅骞?鏈堬紝浠栧€戞寮忓暉鐢ㄦ簮鏂煎笇鑷樺嫕鍒╁コ绁炵殑鏂板悕瀛桸IKE SWOOSH锛堜竴鑸ū鐐篘IKE锛夈€傚緸姝わ紝鍙︿竴娈靛偝濂囬枊骞曘€?/p>
<p> 2</p>
<p> 涓嶅緱涓嶈锛岃€愬悏瓒曚笂鐬ソ鏅傚€欍€?/p>
<p> 鐣舵檪鐨勫ぇ閮ㄥ垎楂旇偛鍝佺墝锛岄兘鏄互鍒堕€犲皥妤亱鍕曡鍌欒捣鍌紝鐏灜涔嬪緦灏卞悜鏇村ぇ鍗犳瘮鐨勬櫘閫氭秷璨昏€呴潬鏀忥紝鍦ㄨō瑷堜笂閫愭几鏇村亸鍚戜竴鑸汉鐨勫彛鍛冲拰闇€姹傘€傝€岃€愬悏锛屽緸瑾曠敓涔嬫棩璧峰氨绲﹁嚜宸卞畾涓嬬灜涓€鍊嬪皬鐩锛氳畵閬嬪嫊鍝＄殑琛ㄧ従鏇村劒绉€銆?/p>
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<p> 1972骞达紝鑰愬悏鍑哄搧鐨勯亱鍕曢瀷</p>
<p> 鎸夐亾鐞嗭紝閫欐ǎ涓嶅悜甯傚牬浣庨牠鐨勫叕鍙稿緢闆ｉ暦涔咃紝鍥犵偤閬嬪嫊鍝＄暍绔熼毣鏄秷璨讳汉缇や腑鐨勪竴灏忛儴鍒嗐€備絾鏄紝鍋忓亸浠栧€戠殑閬嬫埃灏遍€欓杭濂斤細涓婁笘绱€70骞翠唬锛岀編鍦嬫巰璧风灜涓€鑲¤窇姝ラⅷ娼€傚緸1970骞村埌1977骞达紝鍫卞悕鍙冨姞绱愮磩棣媺鏉炬瘮璩界殑浜烘暩寰?56浜烘疾鑷?000浜猴紝缈荤灜30鍊嶏紝鍦嶅湪闆昏姗熷墠鐪嬬洿鎾殑瑙€鐪鹃仈300钀汉銆?0骞翠唬鏈紝涓€鍗婄殑缇庡湅浜洪兘鍢楄│閬庤窇姝ラ亱鍕曘€傚彈姝らⅷ娼奖闊匡紝浜哄€戝弽鑰屽亸鎰涢伕璩兼洿鍔犲皥妤殑閬嬪嫊瑁濆倷 閬嬫埃渚嗙灜鎿嬮兘鎿嬩笉浣忥紝閭ｅ咕骞达紝鑰愬悏鐨勯姺閲忛€ｅ勾缈荤暘锛屽竟搴曠伀鐬€?/p>
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<p> 1977骞寸殑绱愮磩棣媺鏉炬瘮璩?/p>
<p> 鐏灜浠ュ緦鐨勮€愬悏锛岄枊濮嬪皨鎵惧皥妤殑寤ｅ憡浠ｇ悊鍟嗐€傜涓€鍌㈣閬镐腑鐨勬槸绺介儴鍦ㄨタ闆呭湒鐨凧ohn Brown and Partners銆?977骞达紝鑰愬悏鐐哄鍌虫柊鐢㈠搧锛岃卜涓嬬灜Runner s World闆滃織鐨勪竴鏁村€嬬増闈€傚胺灏殑鏄紝鍦ㄥ唬鍛婁笂鍒婁箣鍓嶏紝浠栧€戠獊鐒剁櫦鐝炬柊鐢㈠搧瀛樺湪缂洪櫡鐒℃硶濡傛湡涓婂競锛岀増闈㈠収瀹逛笉寰椾笉寰炲叿楂旂殑鏌愭鐢㈠搧鏀圭偤鍌抽仈鍝佺墝绮剧銆傛檪闁撶穵杩紝鍦ㄥ法澶х殑澹撳姏涓嬶紝John Brown鍩风瓎瀵嚭鐬€愬悏鐨勭涓€鍙ュ唬鍛婅獮锛?There is no finish line 锛堟案鐒℃澧冿級銆?/p>
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<p> There is no finish line.</p>
<p> 3</p>
<p> 璎涘埌閫欏厭锛屾槸鏅傚€欒鍥濿+K鐬€?/p>
<p> 1980骞达紝涓€鍊嬪悕鍙獴ill Cain鐨勭敺浜轰締鍒扮灜娉㈢壒铇紝闁嬭ō鐬拰鑷繁鍚屽悕鐨勫唬鍛婂叕鍙搞€傛浜烘浘甯緸琚唬鍛婄晫璀界偤 鑸婇噾灞辫槆鏍兼媺搴?鐨勪竴浠ｅ法鎿楬oward Luck Gossage锛岄噹蹇冧笉灏忋€傛矑澶氫箙锛孊ill灏辨妸Dan鍜孌avid閫欏€嗗ソ鍏勫紵涓€濉婃寲鍒扮灜鑷繁楹句笅锛岄倓寰為亥鑲墜涓惗鍒扮灜涓€浣嶅ぇ瀹㈡埗锛氱煡鍚嶆湪鏂欏晢Louisiana-Pacific锛圠.P.锛夈€?/p>
<p> 鍦ㄦ柊鏉卞偄锛孌an鍜孌avid鏈噳鏈嶅嫏L.P.锛屽彲閫欐檪鏈夊€嬭€佺啛浜烘壘涓婇杸渚?Peter Moore銆備粬鏄疍an鐣跺勾鍦℅eorgia-Pacific閫犵礄鍏徃宸ヤ綔鏅傜殑涓婂徃锛屽浠婂凡韬眳鑰愬悏瑷▓绺界洠鐨勯珮浣嶏紝鍙椾换鍏ㄦ瑠璨犺铂鑰愬悏鐨勫皪澶栧鍌充簨鍕欍€傛墜鎻″ぇ娆婂緦锛孧oore鍋氱殑绗竴浠朵簨灏辨槸涓鐬垏John Brown and Partners鐨勫悎浣滐紝鍥犵偤浠栨兂鎵句竴鍌㈡尝鐗硅槶鏈湴鐨勪唬鐞嗗晢渚嗚矤璨唬鍛婁簨瀹溿€?/p>
<p> 浠栨矑蹇樿鑷繁鐨勮€佷笅灞珼an锛岀壒鍦版壘涓婇杸渚嗗拰Bill Cain鍟嗛噺锛岃兘鍚﹁畵Dan鍜孌avid鐐鸿€愬悏宸ヤ綔锛屼粬椤樻剰鏀粯涓€骞?0钀編鍏冪殑璨荤敤锛屽洜鐐?鍜屼粬鍊戞湁鍏卞悓鐨勪俊蹇靛拰杩芥眰 銆侭ill Cain闈炲父鐖藉揩鍦板悓鎰忕灜锛屽緸姝わ紝 W+K 绲勫悎闁嬪灏堥杸鏈嶅嫏鑰愬悏銆?/p>
<p> 4</p>
<p> 琛ㄩ潰涓婄湅锛孊ill Cain浼间箮鏄€嬩笉閷殑闋樺皫銆?/p>
<p> 浠栦笉鏈冨构娑夊壍鎰忎汉鍝＄殑鎬濊€冿紝涓嶆渻鏆楄嚜鎻ｅ害浠栧€戠殑鎯虫硶锛屾洿涓嶆渻浠绘剰鏇存敼浠栧€戠殑浣滃搧銆傞將鏇翠笉鏄晱椤岋紝浠栨浘鍏枊琛ㄧず鑷繁闅诲崰鍏徃鑲′唤鐨勪竴鍗婏紝涓︽渻鎶婂洓鍒嗕箣涓€鐨勮偂浠界郸Dan銆?/p>
<p> 浣嗘槸锛孊ill Cain鏈夊€嬭嚧鍛界殑缂洪粸锛氫笉灏婇噸鑷繁鐨勫摗宸ャ€備粬鏇惧湪澶栧嚭鎻愭鏅傦紝鎶婃暣鍊嬩綔鍝佽獓澶ф垚鏄粬涓€浜轰箣浣溿€傛洿璁撲汉灏峰艾鐨勬槸锛屽湪鎺ュ彈鐣跺湴濯掗珨閲囪í鏅傦紝浠栫ū鑷繁鐨勫摗宸ユ槸 涓€绐╂韩鏆栫殑灏忕嫍 銆傝瑳閬撶悊灏辩畻鏄枊鐜╃瑧锛岄€欓杭瑾篃寰堝鎬ソ浼愶紝浣曟硜閭勬槸鍦ㄦ帴鍙楁寮忛噰瑷殑鏅傚€欍€侱an鍜孌avid鎰熻鍙楀埌妤靛ぇ鐨勪井杈憋紝浠栧€戞焙瀹氬嚭璧版垚绔嬫柊鍏徃銆?/p>
<p> 1982骞村垵鏄ョ殑鏌愬ぉ涓崍锛屼粬鍊戜簩浜哄湪鑸囪€愬悏鐨勫唬鍛婄稉鐞嗗叡閫插崍椁愭檪閫忛湶鐬€欏€嬫秷鎭紝閫欑暥鐒舵槸鐐虹灜瑭︽帰瀹㈡埗鐨勬厠搴︺€傝€愬悏鏂归潰鍙嶆噳杩呴€燂紝绛旀噳鏈冩妸妤嫏绉讳氦绲︿粬鍊戞柊鎴愮珛鐨勫叕鍙搞€傛柤鏄紝娌掓湁寰岄¨涔嬫唫鐨凞an鍜孌avid鍦?鏈?鏃ュ悜Bill Cain閬炰氦鐬经鍛堬紝鍚屾檪瀹ｄ綀浜屼汉鐨勭崹绔嬪伐浣滃Wieden+Kennedy鍦ㄦ尝鐗硅槶宸ユ渻澶у怀鐨勫湴涓嬪瑁℃寮忛枊寮碉紝棣栧€嬪鎴跺嵆鏄€愬悏銆?/p>
<p> 5</p>
<p> 寰屼締鐨勪簨锛屾垜鍊戦兘鐭ラ亾鐬€?/p>
<p> 1982骞达紝W+K鐐鸿€愬悏鍒朵綔鐬鏀?鍘熷浜?TVC锛堟枃绔犻枊闋級锛屼甫鍦ㄩ偅骞寸殑绱愮磩棣媺鏉炬瘮璩芥湡闁撴挱鏀撅紝寮曡捣宸ㄥぇ鍙嶉熆锛?988骞达紝Dan鍦ㄧ炕闁卞牨绱欐檪锛岀劇鎰忎腑鐪嬪埌澶氬勾鍓嶄竴浣嶈瑎娈虹姱Gary Gilmore鍦ㄦ鍓嶇暀涓嬬殑閬鸿█ Let s do it 锛屼粬鍖栫敤姝ゅ彞锛岀偤鑰愬悏瀵嚭鐬涓栦箣浣?Just do it 銆傞€欏彞缍撳吀鐨剆logan琚獳dvertising Age瑭曠偤20涓栫磤鏈€濂界殑5鍙ュ唬鍛婅獮涔嬩竴銆?/p>
<p> 姣劇鐤戝晱锛學+K鑸囪€愬悏浜掔浉鎴愬氨鐬郊姝ゃ€傚緸绫嶇睄鐒″悕鐨勫伐浣滃鍒颁笘鐣屼笂鏈€鐭ュ悕鐨勫壍鎰忕啽搴楋紝寰炵編鍦嬪湅鍏х殑澶у瀷閬嬪嫊鐢㈠搧鍒堕€犲晢鍒板叏鐞冩渶鍏峰児鍊肩殑鏈嶈鍝佺墝锛屽鏋滄矑鏈夎€愬悏锛岀暥骞撮倓鏄竴鍌?灏忎綔鍧?鐨刉+K涔熻ū鏍规湰鐔笉閬庤壉闆ｇ殑璧锋闅庢锛岃€屾矑鏈塛+K鐨勮€愬悏锛屽張鏈冨け鍘诲灏戠簿褰╁埌鐐哄搧鐗屽杓濈殑寤ｅ憡浣滃搧锛?/p>
妤婂ぇ绛?
鈥滆姳灏忛將鈥濆搧鐗屼篃鑳芥垚瓒呯礆IP 锛?
<p>浠讳綍浼佹キ灏嶅埄娼よ姹傚拰杩芥眰锛屽彲璎傛案鐒℃澧冿紝娌掓湁鏈€楂橈紝闅绘湁鏇撮珮銆傛渶鏈熷緟鐨勭媭鎱嬫噳瑭插氨鏄紝涓嶈姳涓€鍒嗛將寤?..</p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.nikesteelersshop.com/c/nike-air-force-shoes/" target="_blank">nike air force鍍归將</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞<a href="http://www.nikesteelersshop.com" target="_blank">鑰愬悏瀹樼恫</a>寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.nikesteelersshop.com" target="_blank">http://www.nikesteelersshop.com/</a>;锛?
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<p> 鏀剧溂鍏ㄤ笘鐣岋紝閮藉緢闆ｆ壘鍑虹浜屽皪濡俉+K 鍜?a href="http://www.nikesteelersshop.com/p/nike-sock-dart-a0c8e1a8/">Nike Sock Dart 鍙扮仯</a>鍜岃€愬悏閫欐ǎ锛屽悎浣滃緱濡傛铻嶆唇瑕瘑鐨勫搧鐗屽拰浠ｇ悊鍟嗐€備簩鑰呯浉浜掓壎鎸佷竴璺蛋渚嗭紝鍏朵腑鐨勬绶ｅ彲涓嶆槸涓€鍙?Just do it 灏卞彲浠ユ鎷殑銆?/p>
<p> 35骞村墠锛屽墰鍓涜獣鐢熺殑W+K锛屾啈浠€楹艰兘鐛插緱鐣舵檪宸茬稉濡傛棩涓ぉ鐨?a href="http://www.nikesteelersshop.com/p/nike-sock-dart-54f18585/">Nike Sock Dart 榛?/a>鍜岃€愬悏鐨勯潚鐫烇紵</p>
<p> 1</p>
<p> 鏁呬簨寰楀緸鑰愬悏鐨勭櫦鍌㈠彶瑾捣銆?/p>
<p> 涓婁笘绱€浜斿叚鍗佸勾浠ｏ紝涓栫晫涓婃渶鐭ュ悕鐨勯亱鍕曢瀷鍝佺墝涓嶆槸鑰愬悏鎰涜开閬擭B锛岃€屾槸渚嗚嚜鏃ユ湰鐨凮nitsuka Tiger锛堥濉氳檸锛夈€傛摎閭ｆ檪鐨勭当瑷堬紝鍦?966骞村湅闅涢噸澶чΜ鎷夋澗璩戒簨涓婏紝鏈夎秴閬?0%鐨勯亱鍕曞摗鏄┛钁椾粬鍊戝偄鐨勯Μ鎷夋澗闉嬪弮璩界殑銆?/p>
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<p> 涓婁笘绱€70骞翠唬楝煎铏庣殑娴峰牨</p>
<p> 閭ｆ檪鍊欙紝鑰愬悏鍓靛浜篜hil Knight閭勯毣鏄縿鍕掑病澶у鐨勪竴鍚嶄腑闀疯窇閬嬪嫊鍝★紝鏁欑反鏄疊ill Bowerman 寰岃€呯畻寰椾笂鏄暥鏅傜殑闋傜礆鏁欑反锛屾渶鎷挎墜鐨勫氨鏄敼閫犻亱鍕曢瀷锛屼娇涔嬫洿鍔犺紩渚挎笡闇囥€傚緸淇勫嫆宀″ぇ瀛哥暍妤緦锛孠night鍘绘柉鍧︾澶у璁€鐬竴鍊婱BA锛屽浣嶈珫鏂囩殑涓婚渚挎槸閬嬪嫊闉嬬嚐閵枫€?/p>
<p> 1962骞达紝Knight鍜孊owerman鍚勫嚭500缇庡厓锛岄枊鐬竴鍌㈠悕鐐築RS锛圔lue Ribbon Sports锛岃棈绲插付锛夌殑楂旇偛鐢ㄥ搧鍏徃銆傜暥鏅傞濉氳檸鍦ㄩ珨鑲茬晫鐏緱涓€濉岀硦濉楋紝浣嗛倓娌掑埌 椋涘叆灏嬪父鐧惧鍌?鐨勭▼搴︺€侹night瑕哄緱閫欐槸鍊嬫鏈冿紝鏋滄柗椋涘幓鏃ユ湰鎷滆í楝煎铏庨珮绠★紝鑱茬ū閫欓洐闉嬪皣鏈冩殺閵风編鍦嬨€傛寰屽咕骞磋！锛屼綔鐐洪濉氳檸鍦ㄧ編鍦嬬殑浠ｇ悊缍撻姺鍟嗭紝BRS鎴愮妇浜溂锛岃妯¤繀閫熸摯澶э紝妤嫏涔熶笉鏂峰鍔犮€?/p>
<p> 1971骞达紝BRS鍜岄濉氳檸涔嬮枔鐨勫悎浣滃嵆灏囩祼鏉燂紝Knight鍜孊owerman闁嬪鐞㈢（鍒堕€犺嚜宸辩殑閬嬪嫊闉嬨€傞偅骞?鏈堬紝浠栧€戞寮忓暉鐢ㄦ簮鏂煎笇鑷樺嫕鍒╁コ绁炵殑鏂板悕瀛桸IKE SWOOSH锛堜竴鑸ū鐐篘IKE锛夈€傚緸姝わ紝鍙︿竴娈靛偝濂囬枊骞曘€?/p>
<p> 2</p>
<p> 涓嶅緱涓嶈锛岃€愬悏瓒曚笂鐬ソ鏅傚€欍€?/p>
<p> 鐣舵檪鐨勫ぇ閮ㄥ垎楂旇偛鍝佺墝锛岄兘鏄互鍒堕€犲皥妤亱鍕曡鍌欒捣鍌紝鐏灜涔嬪緦灏卞悜鏇村ぇ鍗犳瘮鐨勬櫘閫氭秷璨昏€呴潬鏀忥紝鍦ㄨō瑷堜笂閫愭几鏇村亸鍚戜竴鑸汉鐨勫彛鍛冲拰闇€姹傘€傝€岃€愬悏锛屽緸瑾曠敓涔嬫棩璧峰氨绲﹁嚜宸卞畾涓嬬灜涓€鍊嬪皬鐩锛氳畵閬嬪嫊鍝＄殑琛ㄧ従鏇村劒绉€銆?/p>
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<p> 1972骞达紝鑰愬悏鍑哄搧鐨勯亱鍕曢瀷</p>
<p> 鎸夐亾鐞嗭紝閫欐ǎ涓嶅悜甯傚牬浣庨牠鐨勫叕鍙稿緢闆ｉ暦涔咃紝鍥犵偤閬嬪嫊鍝＄暍绔熼毣鏄秷璨讳汉缇や腑鐨勪竴灏忛儴鍒嗐€備絾鏄紝鍋忓亸浠栧€戠殑閬嬫埃灏遍€欓杭濂斤細涓婁笘绱€70骞翠唬锛岀編鍦嬫巰璧风灜涓€鑲¤窇姝ラⅷ娼€傚緸1970骞村埌1977骞达紝鍫卞悕鍙冨姞绱愮磩棣媺鏉炬瘮璩界殑浜烘暩寰?56浜烘疾鑷?000浜猴紝缈荤灜30鍊嶏紝鍦嶅湪闆昏姗熷墠鐪嬬洿鎾殑瑙€鐪鹃仈300钀汉銆?0骞翠唬鏈紝涓€鍗婄殑缇庡湅浜洪兘鍢楄│閬庤窇姝ラ亱鍕曘€傚彈姝らⅷ娼奖闊匡紝浜哄€戝弽鑰屽亸鎰涢伕璩兼洿鍔犲皥妤殑閬嬪嫊瑁濆倷 閬嬫埃渚嗙灜鎿嬮兘鎿嬩笉浣忥紝閭ｅ咕骞达紝鑰愬悏鐨勯姺閲忛€ｅ勾缈荤暘锛屽竟搴曠伀鐬€?/p>
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<p> 1977骞寸殑绱愮磩棣媺鏉炬瘮璩?/p>
<p> 鐏灜浠ュ緦鐨勮€愬悏锛岄枊濮嬪皨鎵惧皥妤殑寤ｅ憡浠ｇ悊鍟嗐€傜涓€鍌㈣閬镐腑鐨勬槸绺介儴鍦ㄨタ闆呭湒鐨凧ohn Brown and Partners銆?977骞达紝鑰愬悏鐐哄鍌虫柊鐢㈠搧锛岃卜涓嬬灜Runner s World闆滃織鐨勪竴鏁村€嬬増闈€傚胺灏殑鏄紝鍦ㄥ唬鍛婁笂鍒婁箣鍓嶏紝浠栧€戠獊鐒剁櫦鐝炬柊鐢㈠搧瀛樺湪缂洪櫡鐒℃硶濡傛湡涓婂競锛岀増闈㈠収瀹逛笉寰椾笉寰炲叿楂旂殑鏌愭鐢㈠搧鏀圭偤鍌抽仈鍝佺墝绮剧銆傛檪闁撶穵杩紝鍦ㄥ法澶х殑澹撳姏涓嬶紝John Brown鍩风瓎瀵嚭鐬€愬悏鐨勭涓€鍙ュ唬鍛婅獮锛?There is no finish line 锛堟案鐒℃澧冿級銆?/p>
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<p> There is no finish line.</p>
<p> 3</p>
<p> 璎涘埌閫欏厭锛屾槸鏅傚€欒鍥濿+K鐬€?/p>
<p> 1980骞达紝涓€鍊嬪悕鍙獴ill Cain鐨勭敺浜轰締鍒扮灜娉㈢壒铇紝闁嬭ō鐬拰鑷繁鍚屽悕鐨勫唬鍛婂叕鍙搞€傛浜烘浘甯緸琚唬鍛婄晫璀界偤 鑸婇噾灞辫槆鏍兼媺搴?鐨勪竴浠ｅ法鎿楬oward Luck Gossage锛岄噹蹇冧笉灏忋€傛矑澶氫箙锛孊ill灏辨妸Dan鍜孌avid閫欏€嗗ソ鍏勫紵涓€濉婃寲鍒扮灜鑷繁楹句笅锛岄倓寰為亥鑲墜涓惗鍒扮灜涓€浣嶅ぇ瀹㈡埗锛氱煡鍚嶆湪鏂欏晢Louisiana-Pacific锛圠.P.锛夈€?/p>
<p> 鍦ㄦ柊鏉卞偄锛孌an鍜孌avid鏈噳鏈嶅嫏L.P.锛屽彲閫欐檪鏈夊€嬭€佺啛浜烘壘涓婇杸渚?Peter Moore銆備粬鏄疍an鐣跺勾鍦℅eorgia-Pacific閫犵礄鍏徃宸ヤ綔鏅傜殑涓婂徃锛屽浠婂凡韬眳鑰愬悏瑷▓绺界洠鐨勯珮浣嶏紝鍙椾换鍏ㄦ瑠璨犺铂鑰愬悏鐨勫皪澶栧鍌充簨鍕欍€傛墜鎻″ぇ娆婂緦锛孧oore鍋氱殑绗竴浠朵簨灏辨槸涓鐬垏John Brown and Partners鐨勫悎浣滐紝鍥犵偤浠栨兂鎵句竴鍌㈡尝鐗硅槶鏈湴鐨勪唬鐞嗗晢渚嗚矤璨唬鍛婁簨瀹溿€?/p>
<p> 浠栨矑蹇樿鑷繁鐨勮€佷笅灞珼an锛岀壒鍦版壘涓婇杸渚嗗拰Bill Cain鍟嗛噺锛岃兘鍚﹁畵Dan鍜孌avid鐐鸿€愬悏宸ヤ綔锛屼粬椤樻剰鏀粯涓€骞?0钀編鍏冪殑璨荤敤锛屽洜鐐?鍜屼粬鍊戞湁鍏卞悓鐨勪俊蹇靛拰杩芥眰 銆侭ill Cain闈炲父鐖藉揩鍦板悓鎰忕灜锛屽緸姝わ紝 W+K 绲勫悎闁嬪灏堥杸鏈嶅嫏鑰愬悏銆?/p>
<p> 4</p>
<p> 琛ㄩ潰涓婄湅锛孊ill Cain浼间箮鏄€嬩笉閷殑闋樺皫銆?/p>
<p> 浠栦笉鏈冨构娑夊壍鎰忎汉鍝＄殑鎬濊€冿紝涓嶆渻鏆楄嚜鎻ｅ害浠栧€戠殑鎯虫硶锛屾洿涓嶆渻浠绘剰鏇存敼浠栧€戠殑浣滃搧銆傞將鏇翠笉鏄晱椤岋紝浠栨浘鍏枊琛ㄧず鑷繁闅诲崰鍏徃鑲′唤鐨勪竴鍗婏紝涓︽渻鎶婂洓鍒嗕箣涓€鐨勮偂浠界郸Dan銆?/p>
<p> 浣嗘槸锛孊ill Cain鏈夊€嬭嚧鍛界殑缂洪粸锛氫笉灏婇噸鑷繁鐨勫摗宸ャ€備粬鏇惧湪澶栧嚭鎻愭鏅傦紝鎶婃暣鍊嬩綔鍝佽獓澶ф垚鏄粬涓€浜轰箣浣溿€傛洿璁撲汉灏峰艾鐨勬槸锛屽湪鎺ュ彈鐣跺湴濯掗珨閲囪í鏅傦紝浠栫ū鑷繁鐨勫摗宸ユ槸 涓€绐╂韩鏆栫殑灏忕嫍 銆傝瑳閬撶悊灏辩畻鏄枊鐜╃瑧锛岄€欓杭瑾篃寰堝鎬ソ浼愶紝浣曟硜閭勬槸鍦ㄦ帴鍙楁寮忛噰瑷殑鏅傚€欍€侱an鍜孌avid鎰熻鍙楀埌妤靛ぇ鐨勪井杈憋紝浠栧€戞焙瀹氬嚭璧版垚绔嬫柊鍏徃銆?/p>
<p> 1982骞村垵鏄ョ殑鏌愬ぉ涓崍锛屼粬鍊戜簩浜哄湪鑸囪€愬悏鐨勫唬鍛婄稉鐞嗗叡閫插崍椁愭檪閫忛湶鐬€欏€嬫秷鎭紝閫欑暥鐒舵槸鐐虹灜瑭︽帰瀹㈡埗鐨勬厠搴︺€傝€愬悏鏂归潰鍙嶆噳杩呴€燂紝绛旀噳鏈冩妸妤嫏绉讳氦绲︿粬鍊戞柊鎴愮珛鐨勫叕鍙搞€傛柤鏄紝娌掓湁寰岄¨涔嬫唫鐨凞an鍜孌avid鍦?鏈?鏃ュ悜Bill Cain閬炰氦鐬经鍛堬紝鍚屾檪瀹ｄ綀浜屼汉鐨勭崹绔嬪伐浣滃Wieden+Kennedy鍦ㄦ尝鐗硅槶宸ユ渻澶у怀鐨勫湴涓嬪瑁℃寮忛枊寮碉紝棣栧€嬪鎴跺嵆鏄€愬悏銆?/p>
<p> 5</p>
<p> 寰屼締鐨勪簨锛屾垜鍊戦兘鐭ラ亾鐬€?/p>
<p> 1982骞达紝W+K鐐鸿€愬悏鍒朵綔鐬鏀?鍘熷浜?TVC锛堟枃绔犻枊闋級锛屼甫鍦ㄩ偅骞寸殑绱愮磩棣媺鏉炬瘮璩芥湡闁撴挱鏀撅紝寮曡捣宸ㄥぇ鍙嶉熆锛?988骞达紝Dan鍦ㄧ炕闁卞牨绱欐檪锛岀劇鎰忎腑鐪嬪埌澶氬勾鍓嶄竴浣嶈瑎娈虹姱Gary Gilmore鍦ㄦ鍓嶇暀涓嬬殑閬鸿█ Let s do it 锛屼粬鍖栫敤姝ゅ彞锛岀偤鑰愬悏瀵嚭鐬涓栦箣浣?Just do it 銆傞€欏彞缍撳吀鐨剆logan琚獳dvertising Age瑭曠偤20涓栫磤鏈€濂界殑5鍙ュ唬鍛婅獮涔嬩竴銆?/p>
<p> 姣劇鐤戝晱锛學+K鑸囪€愬悏浜掔浉鎴愬氨鐬郊姝ゃ€傚緸绫嶇睄鐒″悕鐨勫伐浣滃鍒颁笘鐣屼笂鏈€鐭ュ悕鐨勫壍鎰忕啽搴楋紝寰炵編鍦嬪湅鍏х殑澶у瀷閬嬪嫊鐢㈠搧鍒堕€犲晢鍒板叏鐞冩渶鍏峰児鍊肩殑鏈嶈鍝佺墝锛屽鏋滄矑鏈夎€愬悏锛岀暥骞撮倓鏄竴鍌?灏忎綔鍧?鐨刉+K涔熻ū鏍规湰鐔笉閬庤壉闆ｇ殑璧锋闅庢锛岃€屾矑鏈塛+K鐨勮€愬悏锛屽張鏈冨け鍘诲灏戠簿褰╁埌鐐哄搧鐗屽杓濈殑寤ｅ憡浣滃搧锛?/p>
妤婂ぇ绛?
鈥滆姳灏忛將鈥濆搧鐗屼篃鑳芥垚瓒呯礆IP 锛?
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