中國擴張最快的三大奢侈品牌：Coach、Prada、寶
中文(简体) Public
璐忓晢缍叉墜姗熷鎴剁锛氶毃鏅傞毃鍦扮湅鏂拌仦璐忓晢缍?http://sh.winshang.com 2013骞?2鏈?6鏃?3:50 鏍稿績鎻愮ず锛氬湪涓湅鎿佹湁闁€搴楁暩閲忔渶澶氱殑鍓?澶уア渚堝搧鐗屽垎鍒ユ槸HugoBoss锛堥洦鏋滃崥鏂紝132鍌級銆丄rmani锛堥樋鐟凹锛?/div>
璐忓晢缍叉墜姗熷鎴剁锛氶毃鏅傞毃鍦扮湅鏂拌仦璐忓晢缍?http://sh.winshang.com 2013骞?2鏈?6鏃?3:50
鏍稿績鎻愮ず锛氬湪涓湅鎿佹湁闁€搴楁暩閲忔渶澶氱殑鍓?澶уア渚堝搧鐗屽垎鍒ユ槸HugoBoss锛堥洦鏋滃崥鏂紝132鍌級銆丄rmani锛堥樋鐟凹锛?30鍌級銆丏unhill锛堢櫥鍠滆矾锛?12鍌級銆侰oach(瀵囬Τ)銆?a href="http://www.prada-taiwan.com/p/shoulder-bags-bn-c2a8093e/">prada 瑭曞児</a>鍜孭rada(鏅媺閬?鍜孊ottegaVeneta(瀵剁饭鍢?绛夊搧鐗岀辜绾屼繚鎸佸揩閫熸摯寮点€?
<p> 濂緢鍝侊紙灏堥闁辫畝锛夋槸鏈€濂界殑鑱栬獣绂墿銆傝仏瑾曠瘈閬庡幓锛?013骞翠篃寰堝揩瑕侀亷鍘荤灜銆傞€欎竴骞达紝涓湅濂緢鍝佸競鍫寸櫦鐢熺灜鍝簺鏈夎叮鐨勬柊璁婂寲锛熶締鑷矟鎭╁挩瑭㈢殑涓湅濂緢鍝佺爺绌跺牨鍛婇’绀猴紝2013骞翠腑鍦嬪ア渚堝搧甯傚牬瑕忔ā閬斿埌1160鍎勫厓銆傛寜鍟嗗搧鍝侀鍔冨垎锛屽崰甯傚牬浠介鍓?浣嶇殑濂緢鍝佸垎鍒ユ槸鍖栧鍝併€侀姘村拰鍊嬩汉璀风悊鐢ㄥ搧锛岃厱琛紝绠卞寘銆備笉閬庯紝3椤炵敘鍝佸京鍚堝勾澧為暦鐜囬兘鏈夋墍涓嬮檷锛屽挨鍏惰厱琛ㄦ寔绾屽叐骞村嚭鐝剧灜璨犲闀凤細2012鏄?5%锛?013鏄?11%銆?/p>
<p> 璨濇仼鍜ㄨ闋愯▓锛?013骞翠腑鍦嬪ア渚堝搧甯傚牬澧為暦鐜囧儏鐐?%宸﹀彸锛岀敋鑷充綆鏂?012骞寸殑澧為暦姘村钩銆備腑鍦嬩腑澶斂搴滅殑鍙嶈厫鍊″粔灏?濂緢鍝侀璐堥ⅷ娼?鐢㈢敓鐬純澶х殑褰遍熆锛岃厱琛ㄥ強鐢峰＋鏈嶈鍝侀鍙楀奖闊挎渶鍤撮噸銆傝厱琛ㄧ殑鍍规牸瓒婇珮锛屼笅闄嶅箙搴﹁秺澶с€?/p>
<p> 鍦ㄤ腑鍦嬫搧鏈夐杸搴楁暩閲忔渶澶氱殑鍓?澶уア渚堝搧鐗屽垎鍒ユ槸HugoBoss锛堥洦鏋滃崥鏂紝132鍌級銆丄rmani锛堥樋鐟凹锛?30鍌級銆丏unhill锛堢櫥鍠滆矾锛?12鍌級銆傚彲鑳芥槸鍥犵偤Boss閫欎竴鍠锛孒ugoBoss锛堥洦鏋滃崥鏂級寰楀埌鐬唬澶т腑鍦嬫秷璨昏€咃紝灏ゅ叾鏄湡璞兢楂旂殑鍠滄剾銆傞潰灏嶅競鍫寸挵澧冪殑鎬ュ妵璁婂寲锛屽ぇ澶氭暩濂緢鍝佺墝閫欎竴骞村皪闁€搴楅枊瑷寔涓€绋純鐐轰繚瀹堢殑鎱嬪害锛屾洿澶氬皥瑷婚杸搴楃殑缈绘柊瑁濅慨鎴栨敼閫犲崌绱氾紝鑰屼笉鏄柊闁嬮杸搴椼€備笉閬庯紝Coach锛堝皥椤岄柋璁€锛?瀵囬Τ)銆?a href="http://www.prada-taiwan.com/p/shoulder-bags-bn-f9489e7f/">prada 灏忕毊鍖?/a>鍜孭rada(鏅媺閬?鍜孊ottegaVeneta(瀵剁饭鍢?绛夊搧鐗岀辜绾屼繚鎸佸揩閫熸摯寮点€傚叾涓紝Coach(瀵囬Τ)鏂伴枊鐬磩100鍌㈤杸搴椼€?/p>
<p> 鎸夌収濂緢鍝佹秷璨昏€呭湅绫嶅妰鍒嗭紝涓湅娑堣不鑰呬粛鐒舵槸鍏ㄧ悆鏈€澶х殑濂緢鍝佹秷璨荤兢楂旓紝鍗犳瘮29%銆備簽娲插湅鍌腑锛屾棩鏈儏鍗犳瘮11%銆備腑鍦嬪嚭澧冩梾閬婄浉杓?012骞村闀?4%锛堥娓?婢抽杸澧為暦11%锛涙瓙缇庝富瑕佸湅鍌㈠闀?3%锛夈€傛捣澶栧ア渚堝搧娑堣不椤嶄笉鏂峰闀凤紝绱勫崰濂緢鍝佹秷璨荤附椤嶇殑67%銆傚瓨鍦ㄨ純澶х殑鍍瑰樊銆佷汉姘戝梗鍗囧€奸€犳垚璩艰卜鍔涙彁鍗囥€佺敘鍝侀伕鎿囪寖鍦嶆洿寤ｏ紝閫欎簺浠嶆槸涓湅娑堣不鑰呭幓娴峰璩艰卜濂緢鍝佺殑涓夊ぇ涓昏鍘熷洜銆?/p>
<p> 濂緢鍝佸競鍫撮泦涓害浠嶇劧寰堥珮锛屽悇鍊嬪搧椤炲墠5澶у搧鐗岀磩鍗犱竴鍗婄殑甯傚牬浠介銆傚€煎緱涓€鎻愮殑鏄紝鐝犲椤炲ア渚堝搧鍓?澶у搧鐗屽崰姣旀渶楂橈紝閬斿埌鐬?0%锛?澶у搧鐗屽垎鍒ユ槸Tiffany Co.(钂傝姍灏?銆丅VLGARI(瀵舵牸楹?銆丆artier(鍗″湴浜?銆丆howTaiFook(鍛ㄥぇ绂?銆乂anCleef Arpels(姊靛厠闆呭)銆傚€煎緱涓€鎻愮殑鏄紝鍚勫€嬪搧椤炲墠5澶у搧鐗屼腑锛屽懆澶х鏄敮涓€鐨勮彲浜哄搧鐗屻€?/p>
<p> 璨濇仼鍜ㄨ灏嶄腑鍦嬪ア渚堝搧鏍稿績娑堣不鑰呯殑鎻忚堪鏄€欐ǎ鐨勶細骞存敹鍏ヨ秴閬?0钀厓銆備粬鍊戦€氬父鏄珮绠′汉鍝°€佸瘜澶お銆佸瘜浜屼唬銆佷紒妤偄銆佹斂搴滃畼鍝″拰绀炬渻鍚嶆祦銆備締鑷竴銆佷簩绶氬煄甯傦紝缍撳父鍦ㄥ叏鐞冨悇鍦版梾琛屻€傝臣鐗╃敤閫斾富瑕佹槸鑷敤鍜岀Ξ鍝侀璐堛€傛檪灏氬骇鍙抽姌鏄?浜彈楂樺搧璩€佸ア鑿殑鐢熸椿鏂瑰紡 銆備粬鍊戦毣鍗犲ア渚堝搧娑堣不鑰呯兢楂旇妯＄殑15%锛屽嵒鏄渶鏈夊児鍊肩殑娑堣不鑰呯兢楂斻€?/p>
<p> 涓€绶氬煄甯傛秷璨昏€呮渶鏈€闈掔潪鐨勫ア渚堝搧鐗屾洿鍔犺睈瀵屽妯ｏ紝鍏朵粬鍦板崁閭勬槸鍌惧悜鏂煎偝绲卞ぇ鐗屽ア渚堝搧銆傚寳浜拰涓婃捣鍦板崁娑堣不鑰呮渶甯屾湜鎿佹湁鐨勫墠3澶уア渚堝搧鐗屾槸Chanel锛堥濂堝厭锛夈€丠ermes锛堟剾棣粫锛夈€丳rada锛堟櫘鎷夐仈锛夛紝鍏╁€嬪煄甯備箣澶栫殑娑堣不鑰呮渶鏈€甯屾湜鎿佹湁鐨勫墠3澶уア渚堝搧鐗屾槸LouisVuitton锛堣矾鏄撳▉鐧伙級銆丆hanel锛堥濂堝厭锛夈€丟ucci锛堝彜棣筹級銆傛瘮杓冩剰澶栫殑鏄紝Burberry锛堝崥鏌忓埄锛夐娆￠€插叆浜滑浠ュ強鍏朵粬鍦板崁娑堣不鑰呭績鐩腑鏈€甯屾湜鎿佹湁鐨勫墠鍗佸ぇ濂緢鍝佺墝涔嬪垪銆傚ア渚堝搧鐨勭敘鍝佺窔鍚戦爞绱氬拰鍏ラ杸绱氬叐妤靛垎鍖栫殑瓒ㄥ嫝瀹屽叏褰㈡垚銆備互鎵嬭鐐轰緥锛屽児鏍奸珮鏂?钀厓鐨勬墜琚嬫寮忓崰姣?3%锛屽児鏍间綆鏂?000鍏冪殑鎵嬭娆惧紡鍗犳瘮25%锛屽叐鑰呭崰姣斾箣鍜屽凡缍撴帴杩?0%</p>
<p> 鏁稿瓧濯掗珨鏄秷璨昏€呮渶缍撳父鐛插彇鍝佺墝淇℃伅鐨勬笭閬撱€傚皪鏂?鎮ㄩ€氬父鍦ㄥ摢瑁＄嵅鍙栧ア渚堝搧鐩搁棞淇℃伅 閫欎竴鍟忛锛屾秷璨昏€呮彁鍙婃瘮渚嬫渶楂樼殑鍒嗗垾鏄簰鑱恫锛?3%锛夈€侀洔蹇楋紙45%锛夈€佹湅鍙嬶紙26%锛夈€傚皪鏂?鎮ㄩ€氬父閫氶亷鍝簺缍蹭笂濯掍粙鐛插彇濂緢鍝佺浉闂滀俊鎭?閫欎竴鍟忛锛屾秷璨昏€呮彁鍙婃瘮渚嬫渶楂樼殑鍒嗗垾鏄畼缍诧紙68%锛夈€侀杸鎴剁恫绔欙紙45%锛夈€佸井鍗氾紙37%锛夈€?/p>
<p> 鍦ㄦ垚鐔熷競鍫翠腑锛屽ア渚堝搧娑堣不涓€鑸敱濂虫€т富灏庯紝濡傛瓙娲插競鍫村コ鎬уア渚堝搧娑堣不鑰呭崰姣?5%銆備腑鍦嬮亷鍘讳竴鐩寸敱鐢锋€ф秷璨昏€呮帹鍕曞ア渚堝搧甯傚牬澧為暦锛屼絾鐩墠濂虫€ф秷璨昏€呭凡缍撳彲浠ュ钩鍒嗙鑹诧紙鍗犳瘮50%锛夛紝1995骞达紝閫欎竴鏁稿€奸倓闅绘湁10%銆傜偤姝わ紝骞惧ぇ鍝佺墝闁嬪娑夎冻濂宠锛孒ugoBoss锛堥洦鏋滃崥鏂級鍚戜腑鍦嬪紩閫茬灜鏈€鏂扮殑濂宠锛孋oach(瀵囬Τ)涔熸焙瀹氶€蹭竴姝ョ櫦灞曞コ瑁濈敘鍝佺窔銆?/p>
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璐忓晢缍叉墜姗熷鎴剁锛氶毃鏅傞毃鍦扮湅鏂拌仦璐忓晢缍?http://sh.winshang.com 2013骞?2鏈?6鏃?3:50
鏍稿績鎻愮ず锛氬湪涓湅鎿佹湁闁€搴楁暩閲忔渶澶氱殑鍓?澶уア渚堝搧鐗屽垎鍒ユ槸HugoBoss锛堥洦鏋滃崥鏂紝132鍌級銆丄rmani锛堥樋鐟凹锛?30鍌級銆丏unhill锛堢櫥鍠滆矾锛?12鍌級銆侰oach(瀵囬Τ)銆?a href="http://www.prada-taiwan.com/p/shoulder-bags-bn-c2a8093e/">prada 瑭曞児</a>鍜孭rada(鏅媺閬?鍜孊ottegaVeneta(瀵剁饭鍢?绛夊搧鐗岀辜绾屼繚鎸佸揩閫熸摯寮点€?
<p> 濂緢鍝侊紙灏堥闁辫畝锛夋槸鏈€濂界殑鑱栬獣绂墿銆傝仏瑾曠瘈閬庡幓锛?013骞翠篃寰堝揩瑕侀亷鍘荤灜銆傞€欎竴骞达紝涓湅濂緢鍝佸競鍫寸櫦鐢熺灜鍝簺鏈夎叮鐨勬柊璁婂寲锛熶締鑷矟鎭╁挩瑭㈢殑涓湅濂緢鍝佺爺绌跺牨鍛婇’绀猴紝2013骞翠腑鍦嬪ア渚堝搧甯傚牬瑕忔ā閬斿埌1160鍎勫厓銆傛寜鍟嗗搧鍝侀鍔冨垎锛屽崰甯傚牬浠介鍓?浣嶇殑濂緢鍝佸垎鍒ユ槸鍖栧鍝併€侀姘村拰鍊嬩汉璀风悊鐢ㄥ搧锛岃厱琛紝绠卞寘銆備笉閬庯紝3椤炵敘鍝佸京鍚堝勾澧為暦鐜囬兘鏈夋墍涓嬮檷锛屽挨鍏惰厱琛ㄦ寔绾屽叐骞村嚭鐝剧灜璨犲闀凤細2012鏄?5%锛?013鏄?11%銆?/p>
<p> 璨濇仼鍜ㄨ闋愯▓锛?013骞翠腑鍦嬪ア渚堝搧甯傚牬澧為暦鐜囧儏鐐?%宸﹀彸锛岀敋鑷充綆鏂?012骞寸殑澧為暦姘村钩銆備腑鍦嬩腑澶斂搴滅殑鍙嶈厫鍊″粔灏?濂緢鍝侀璐堥ⅷ娼?鐢㈢敓鐬純澶х殑褰遍熆锛岃厱琛ㄥ強鐢峰＋鏈嶈鍝侀鍙楀奖闊挎渶鍤撮噸銆傝厱琛ㄧ殑鍍规牸瓒婇珮锛屼笅闄嶅箙搴﹁秺澶с€?/p>
<p> 鍦ㄤ腑鍦嬫搧鏈夐杸搴楁暩閲忔渶澶氱殑鍓?澶уア渚堝搧鐗屽垎鍒ユ槸HugoBoss锛堥洦鏋滃崥鏂紝132鍌級銆丄rmani锛堥樋鐟凹锛?30鍌級銆丏unhill锛堢櫥鍠滆矾锛?12鍌級銆傚彲鑳芥槸鍥犵偤Boss閫欎竴鍠锛孒ugoBoss锛堥洦鏋滃崥鏂級寰楀埌鐬唬澶т腑鍦嬫秷璨昏€咃紝灏ゅ叾鏄湡璞兢楂旂殑鍠滄剾銆傞潰灏嶅競鍫寸挵澧冪殑鎬ュ妵璁婂寲锛屽ぇ澶氭暩濂緢鍝佺墝閫欎竴骞村皪闁€搴楅枊瑷寔涓€绋純鐐轰繚瀹堢殑鎱嬪害锛屾洿澶氬皥瑷婚杸搴楃殑缈绘柊瑁濅慨鎴栨敼閫犲崌绱氾紝鑰屼笉鏄柊闁嬮杸搴椼€備笉閬庯紝Coach锛堝皥椤岄柋璁€锛?瀵囬Τ)銆?a href="http://www.prada-taiwan.com/p/shoulder-bags-bn-f9489e7f/">prada 灏忕毊鍖?/a>鍜孭rada(鏅媺閬?鍜孊ottegaVeneta(瀵剁饭鍢?绛夊搧鐗岀辜绾屼繚鎸佸揩閫熸摯寮点€傚叾涓紝Coach(瀵囬Τ)鏂伴枊鐬磩100鍌㈤杸搴椼€?/p>
<p> 鎸夌収濂緢鍝佹秷璨昏€呭湅绫嶅妰鍒嗭紝涓湅娑堣不鑰呬粛鐒舵槸鍏ㄧ悆鏈€澶х殑濂緢鍝佹秷璨荤兢楂旓紝鍗犳瘮29%銆備簽娲插湅鍌腑锛屾棩鏈儏鍗犳瘮11%銆備腑鍦嬪嚭澧冩梾閬婄浉杓?012骞村闀?4%锛堥娓?婢抽杸澧為暦11%锛涙瓙缇庝富瑕佸湅鍌㈠闀?3%锛夈€傛捣澶栧ア渚堝搧娑堣不椤嶄笉鏂峰闀凤紝绱勫崰濂緢鍝佹秷璨荤附椤嶇殑67%銆傚瓨鍦ㄨ純澶х殑鍍瑰樊銆佷汉姘戝梗鍗囧€奸€犳垚璩艰卜鍔涙彁鍗囥€佺敘鍝侀伕鎿囪寖鍦嶆洿寤ｏ紝閫欎簺浠嶆槸涓湅娑堣不鑰呭幓娴峰璩艰卜濂緢鍝佺殑涓夊ぇ涓昏鍘熷洜銆?/p>
<p> 濂緢鍝佸競鍫撮泦涓害浠嶇劧寰堥珮锛屽悇鍊嬪搧椤炲墠5澶у搧鐗岀磩鍗犱竴鍗婄殑甯傚牬浠介銆傚€煎緱涓€鎻愮殑鏄紝鐝犲椤炲ア渚堝搧鍓?澶у搧鐗屽崰姣旀渶楂橈紝閬斿埌鐬?0%锛?澶у搧鐗屽垎鍒ユ槸Tiffany Co.(钂傝姍灏?銆丅VLGARI(瀵舵牸楹?銆丆artier(鍗″湴浜?銆丆howTaiFook(鍛ㄥぇ绂?銆乂anCleef Arpels(姊靛厠闆呭)銆傚€煎緱涓€鎻愮殑鏄紝鍚勫€嬪搧椤炲墠5澶у搧鐗屼腑锛屽懆澶х鏄敮涓€鐨勮彲浜哄搧鐗屻€?/p>
<p> 璨濇仼鍜ㄨ灏嶄腑鍦嬪ア渚堝搧鏍稿績娑堣不鑰呯殑鎻忚堪鏄€欐ǎ鐨勶細骞存敹鍏ヨ秴閬?0钀厓銆備粬鍊戦€氬父鏄珮绠′汉鍝°€佸瘜澶お銆佸瘜浜屼唬銆佷紒妤偄銆佹斂搴滃畼鍝″拰绀炬渻鍚嶆祦銆備締鑷竴銆佷簩绶氬煄甯傦紝缍撳父鍦ㄥ叏鐞冨悇鍦版梾琛屻€傝臣鐗╃敤閫斾富瑕佹槸鑷敤鍜岀Ξ鍝侀璐堛€傛檪灏氬骇鍙抽姌鏄?浜彈楂樺搧璩€佸ア鑿殑鐢熸椿鏂瑰紡 銆備粬鍊戦毣鍗犲ア渚堝搧娑堣不鑰呯兢楂旇妯＄殑15%锛屽嵒鏄渶鏈夊児鍊肩殑娑堣不鑰呯兢楂斻€?/p>
<p> 涓€绶氬煄甯傛秷璨昏€呮渶鏈€闈掔潪鐨勫ア渚堝搧鐗屾洿鍔犺睈瀵屽妯ｏ紝鍏朵粬鍦板崁閭勬槸鍌惧悜鏂煎偝绲卞ぇ鐗屽ア渚堝搧銆傚寳浜拰涓婃捣鍦板崁娑堣不鑰呮渶甯屾湜鎿佹湁鐨勫墠3澶уア渚堝搧鐗屾槸Chanel锛堥濂堝厭锛夈€丠ermes锛堟剾棣粫锛夈€丳rada锛堟櫘鎷夐仈锛夛紝鍏╁€嬪煄甯備箣澶栫殑娑堣不鑰呮渶鏈€甯屾湜鎿佹湁鐨勫墠3澶уア渚堝搧鐗屾槸LouisVuitton锛堣矾鏄撳▉鐧伙級銆丆hanel锛堥濂堝厭锛夈€丟ucci锛堝彜棣筹級銆傛瘮杓冩剰澶栫殑鏄紝Burberry锛堝崥鏌忓埄锛夐娆￠€插叆浜滑浠ュ強鍏朵粬鍦板崁娑堣不鑰呭績鐩腑鏈€甯屾湜鎿佹湁鐨勫墠鍗佸ぇ濂緢鍝佺墝涔嬪垪銆傚ア渚堝搧鐨勭敘鍝佺窔鍚戦爞绱氬拰鍏ラ杸绱氬叐妤靛垎鍖栫殑瓒ㄥ嫝瀹屽叏褰㈡垚銆備互鎵嬭鐐轰緥锛屽児鏍奸珮鏂?钀厓鐨勬墜琚嬫寮忓崰姣?3%锛屽児鏍间綆鏂?000鍏冪殑鎵嬭娆惧紡鍗犳瘮25%锛屽叐鑰呭崰姣斾箣鍜屽凡缍撴帴杩?0%</p>
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<p> 鍦ㄦ垚鐔熷競鍫翠腑锛屽ア渚堝搧娑堣不涓€鑸敱濂虫€т富灏庯紝濡傛瓙娲插競鍫村コ鎬уア渚堝搧娑堣不鑰呭崰姣?5%銆備腑鍦嬮亷鍘讳竴鐩寸敱鐢锋€ф秷璨昏€呮帹鍕曞ア渚堝搧甯傚牬澧為暦锛屼絾鐩墠濂虫€ф秷璨昏€呭凡缍撳彲浠ュ钩鍒嗙鑹诧紙鍗犳瘮50%锛夛紝1995骞达紝閫欎竴鏁稿€奸倓闅绘湁10%銆傜偤姝わ紝骞惧ぇ鍝佺墝闁嬪娑夎冻濂宠锛孒ugoBoss锛堥洦鏋滃崥鏂級鍚戜腑鍦嬪紩閫茬灜鏈€鏂扮殑濂宠锛孋oach(瀵囬Τ)涔熸焙瀹氶€蹭竴姝ョ櫦灞曞コ瑁濈敘鍝佺窔銆?/p>
<p> </p>
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by tpex61627256
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