跟耐吉抗衡，愛迪達正尋找下一雙“StanSmith” (2)
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<a href="http://www.hiishop.com/">adidas 瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慳didas 瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨刟didas澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">璺熻€愬悏鎶楄 锛?adidas 甯?鍜屾剾杩仈姝ｅ皨鎵句笅涓€闆欌€淪tan Smith鈥濅締婧愶細鑱晢缍?017-05-10 07:22 寰峰湅閬嬪嫊鍝佺墝闆嗗湗adidas锛圗TR:ADS锛夐甯煼琛屽畼Kasper Rorsted涓︿笉婊胯冻鏂肩洰鍓嶇殑鐝剧媭锛屼粬灏嶉泦鍦樼殑妤妇鏈夎憲
璺熻€愬悏鎶楄 锛?a href="http://www.hiishop.com/product/adidas-maot-8-2/">adidas 甯?/a>鍜屾剾杩仈姝ｅ皨鎵句笅涓€闆欌€淪tan Smith鈥濅締婧愶細鑱晢缍?017-05-10 07:22<p>寰峰湅閬嬪嫊鍝佺墝闆嗗湗adidas锛圗TR:ADS锛夐甯煼琛屽畼Kasper Rorsted涓︿笉婊胯冻鏂肩洰鍓嶇殑鐝剧媭锛屼粬灏嶉泦鍦樼殑妤妇鏈夎憲鏇村ぇ鐨勯噹蹇冦€?
Kasper Rorsted鍦ㄦ渶鏂拌病鍫辩殑闆昏┍鏈冭涓〃绀猴紝adidas闆嗗湗鐩鏄瀷灞ョ殑浠婂勾閵烽噺澧炲姞鑷?000钀洐锛屽埌2020骞村皣瓒呴亷5000钀洐锛屽鐝炬敹鍏?50鍎勬瓙鍏冿紝涓︽湡鏈涙寔绾屽鍔犵敘鍝佸湪鍗冪Η涓€浠ｆ秷璨昏€呬腑鐨勬洕鍏夌巼銆?
Stan Smith鍦ㄦ檪灏氭疆娴佷汉澹殑甯跺嫊涓嬶紝鏄疉didas姝峰彶涓婃寔绾屾殺閵风殑闉嬫
瑕佽窡Nike鎶楄 锛岀編鍦嬪競鍫磋嚦闂滈噸瑕併€傛渶鏂版暩鎿氶’绀猴紝adidas 鑸?Nike 鍦ㄧ編鍦嬩箣澶栫殑閵烽噺宸叉槸涓﹂榻婇﹨,鑰屾摎寰锋剰蹇楅妧琛孌eutsche Bank鐨勭当瑷堬紝鎴嚦3鏈堜唤锛宎didas鍦ㄧ編鍦嬮亱鍕曢瀷甯傚牬鐨勪唤椤嶇偤11%锛孨ike鍓囩偤55%銆傞€欏皪adidas渚嗚闈㈣嚚涓€鍫寸‖浠椼€侹asper Rorsted涔熻〃绀猴紝adidas鍦ㄧ編鍦嬪競鍫寸殑鍝佺墝蹇犺獱搴︿粛鏈夊緟鎻愰珮锛屾湭渚嗘渻澧炲姞灏嶇編鍦嬪競鍫寸殑鎶曡硣锛屾彁楂樹緵鎳夐張鐨勯亱杞夐€熷害锛屾湡鏈涜兘鍑哄敭鏇村鐨勫叏鍍瑰晢鍝併€?
灏辩洰鍓嶈€岃█锛孲tan Smith鏄渶鏈夊彲鑳藉公鍔゛didas瀵︾従鐩鐨勬牳蹇冪敘鍝併€備絾浜嬪涓婏紝Stan Smith鐨勯粌閲戞檪浠ｆ垨瑷辨鍦ㄨ“閫€锛岃秺渚嗚秺澶氱殑鐢㈠搧鍥犳化閵疯瑾胯嚦鎶樻墸闁€搴椼€傜偤鏇村ソ鍦拌垏Nike鐖オ甯傚牬浠介锛屽儏闈犺憲Stan Smith渚嗘彁鏀滄キ绺惧皪鏂糰didas鑰岃█浼间箮鏈変簺鍚冨姏锛屽皨鎵句笅涓€闆欌€淪tan Smith鈥濇鎴愮偤闆嗗湗杩垏鐨勪换鍕欍€?
adidas鍝佺墝鎴扮暐鑸囨キ鍕欑櫦灞曠附鐩rthur Hoeld涔熻〃绀猴紝闆嗗湗灏峉tan Smith鐨勪俊蹇冨凡澶т笉濡傚墠锛屽笇鏈涜兘闁嬬櫦鏂扮殑鏆㈤姺鐢㈠搧锛岄偅楹硷紝adidas鑳藉惁寰╁埗Stan Smith鐨勭瑭憋紝鍩硅偛鍑烘柊鐨勭敘鍝佷締鍒烘縺鍜岀董鎸佹秷璨昏€呭皪adidas鐨勬柊楫劅鍛紵
adidas鑸嘚ike杩?骞翠締鐨勬キ绺惧闀疯蛋鍕㈠皪姣斿湒
adidas绗竴瀛ｅ害鍦ㄥ叏鐞冨悇鍊嬪湴鍗€鐨勬キ绺惧骞?
鍦ㄩ亱鍕曢瀷甯傚牬锛屽熀鏈瘡鍗佸勾灏辨渻鏂扮殑娼祦杓洖锛屼笉鍙惁瑾嶇殑鏄紝adidas鎶撲綇鐬€欏€嬫鏈冦€?
瑾曠敓鏂间笂涓栫磤70骞翠唬鐨凷tan Smith灏忕櫧闉嬫槸adidas杩戝崄骞翠締鏈€鎴愬姛鐨勫京鍒诲柈鍝侊紝鏇存槸骞磋紩娑堣不鑰呯殑蹇呭倷娼祦鍠搧銆係tan Smith閭勬槸adidas鏈夊彶浠ヤ締鐨勭涓€闆欑敖鍚嶉亱鍕曢瀷锛屾渶鍒濇槸灏堥杸鐐烘硶鍦嬬恫鐞冮伕鎵婻obert Haillet瑷▓鐨勭恫鐞冮瀷锛屽緦渚嗗湪adidas绨戒笅缇庡湅缍茬悆澶ф豢璨伕鎵婼tan Smith寰岋紝灏囬€欏皪缍茬悆闉嬪懡鍚嶇偤Stan Smith銆?
鏍规摎璩囨枡椤ず锛屽湪adidas鐨勭簿蹇冪瓥鍔冧笅锛孲tan Smith闉嬬殑绺介姺閲忛仩楂樻柤瑭查泦鍦樺叾浠栭瀷娆剧殑绺介姺閲忋€?鍥為¨2012骞达紝adidas棣栧厛浣跨敤楗戦鐕熼姺绛栫暐锛屽皣甯傚牬涓婃墍鏈夌殑Stan Smith鎾ゅ洖鍊夊韩锛屾笡灏戜緵鎳夊紩璧锋秷璨昏€呯殑闂滆ɑ锛屽埌鐬?013骞翠腑鏈燂紝Stan Smith骞句箮鐒℃硶鍦ㄥ競闈笂璨峰埌锛屼笉灏戦瀷杩疯嚧淇℃姉璀帮紝寮风儓瑕佹眰adidas閲嶆柊鍑哄敭Stan Smith銆?
瀵﹂殯涓婏紝閫欏偄寰峰湅鍌崇当閬嬪嫊瑁濋浂鍞晢姝ｄ笉鏂峰姫鍔涜畵鑷繁璁婂緱閰疯捣渚嗐€?
鍦ㄦ縺鐧兼秷璨昏€呯殑寮风儓闇€姹傚緦锛宎didas鍒╃敤鏄庢槦鏁堟噳鍦ㄧぞ浜ゅ獟楂斿偝鎾紝鑸嘇$AP Rocky銆丄lexander Wang绛夊悕浜哄睍闁嬪悎浣滐紝澶ц倖瀹ｅ偝Stan Smith闉嬫锛屼甫鐗规剰鐐鸿┎闉嬫鎷嶆敐鐬竴鍊嬪叐鍒嗛悩鐨勭恫绲¤闋伙紝灏嘢tan Smith閲嶆柊鎺ㄥ埌宸斿嘲銆?
2014骞村垵锛宎didas闁嬪灏嘢tan Smith澶ч噺鍦板湪鐧捐波鍟嗗牬涓嫪璨紝澧炲姞璞愬瘜鐨勯厤鑹蹭互鍙婅濡傝绱嬨€佺恫绱楃瓑闉嬮潰瑷▓渚涙秷璨昏€呴伕鎿囥€傛澶栵紝adidas閭勯個璜嬫瓕鎵婸harrell Williams鍚堜綔鎵嬬躬10灏嶉檺閲忕増Stan Smith鍦ㄥ反榛庤憲鍚嶈卜鎵嬪簵Colette涓櫦鍞€俛didas鍏ㄧ悆鍝佺墝绺界洠Eric Liedtke琛ㄧず锛屽笇鏈涙秷璨昏€呰兘澶犻噸寰╄臣璨?鑷?灏峉tan Smith锛岃€屼笉鏄毣璨蜂竴闆欍€?
鏈夋暩鎿氶’绀猴紝Stan Smith绯诲垪鍦?015骞村叡璩ｅ嚭 800 钀洐銆傚緸 1971 骞村晱涓栬嚦浠婏紝瑭查瀷绱▓閵烽噺宸茶秴閬?000 钀洐銆傝€岃垏Stan Smith骞句箮鍚屾湡瑾曠敓鐨?Superstar锛屽湪adidas闆嗗湗鐨勭瓥鍔冧笅锛屾柤2015 骞磋垏Pharrell Williams鍚堜綔鎺ㄥ嚭 50 娆鹃厤鑹插緦锛岀暥骞寸附閵烽噺閬?500钀洐锛岀偤adidas璨㈢嵒鐬秴閬?0鍎勭編鍏冪殑閵峰敭椤嶏紝鍗佸勾渚嗛娆℃搳鏁楃鐖皪鎵婲ike鎴愮偤鍘诲勾缇庡湅鏈€鏆㈤姺鐨勯亱鍕曢瀷銆?
闆栫劧adidas灏氭湭鍏綀鍏烽珨鏁告摎锛屼絾NPD鐮旂┒姗熸闋愯▓鍘诲勾adidas鍦ㄧ編鍦嬬殑閵烽噺鍚屾瘮澧為暦浜斿€嶏紝鍏朵腑鍖呮嫭Stan Smith鍜孲uper Star绛夐瀷娆惧湪鍏х殑adidas Originals绯诲垪閵烽噺澧炲箙閬?0%锛屾槸绫冪悆鍜岃冻鐞冪瓑灏堟キ闉嬫閵烽噺鐨勪笁鍊嶄互涓娿€?
adidas鑸嘚ike鍘诲勾妤妇鑸?020骞寸殑鐩灏嶆瘮
鍦ㄦ埅姝?鏈?1鏃ョ殑3鍊嬫湀鍏э紝adidas闆嗗湗閵峰敭椤嶅悓姣斿闀?8.9%閷勫緱56.7鍎勬瓙鍏冿紝鐕熸キ鍒╂饯澧為暦29锛呰嚦6.32鍎勬瓙鍏冿紝姣涘埄鐜囩偤49.2%锛屽噲鍒╂饯鍓囧悓姣斿ぇ婕茶繎30%鑷?.55鍎勬瓙鍏冦€俛didas鍝佺墝妤妇鍚屾瘮澧為暦18%锛屽叾涓璦didas Originals鍜宎didas Neo鍧囬寗寰楅洐浣嶆暩鐨勫骞咃紝Reebok閵峰敭椤嶅墖鍚屾瘮澧為暦13%銆傚緸娓犻亾瑙掑害鐪嬶紝adidas闆嗗湗瑭插搴︾殑闆诲瓙鍟嗗嫏妤妇澧為暦灏ょ偤寮峰媮锛岄姺鍞澧炲箙楂橀仈53锛呫€?
楂旇偛鍝佺墝鎶艰ɑ鏅傚皻浼戦枒鐢㈠搧鍦ㄧ暥浠婁甫涓嶇綍瑕嬶紝鏅傚皻閬嬪嫊鐨勬蹇电劇铏曚笉鍦紝adidas鍦ㄥ崄澶氬勾鍓嶅壍寤篛riginals绯诲垪锛孭uma鍓囬€氶亷Fenty by Puma鐨勬檪灏氱郴鍒楅噸鐛叉秷璨昏€呮蹇冿紝濡備粖鏅傚皻鐢㈠搧宸叉垚鐐篜uma绛夐亱鍕曞搧鐗岀嵅寰楀闀风殑涓昏鍕曞姏銆?
鑺辨棗閵€琛屾暩鎿氶’绀猴紝adidas鐨勯姺鍞闀峰湪鐩墠涓昏渚濊炒鏂间紤闁戠郴鍒椼€佹槑鏄熷悎浣滈檺閲忔绛夋疆娴佺敘鍝侊紝涓﹂潪鍝佺墝鏍稿績鐨勯亱鍕曢瀷娆撅紝鏈夋キ鐣屼汉澹唱鐤戯紝鏈締濞涙▊鏄庢槦鏈冩瘮閬嬪嫊鍝¤常鍑烘洿澶氱殑闉嬪瓙鍡庯紵 adidas鐨勫墠CEO Herbert Hainer鍦ㄦ帴鍙楅噰瑷檪鍓囪嚜淇¤〃绀?锛氣€滅従鍦ㄤ笉甯歌锛屼絾浠ュ緦鑲畾鏈冩槸銆傗€?
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鍥為¨adidas鍏朵粬鐨勭稉鍏哥敘鍝侊紝NPD鍒嗘瀽甯玀att Powell瑾嶇偤锛宎didas 1950骞存帹鍑虹殑瀹ゅ収瓒崇悆闉婼amba銆?960 骞寸殑 Gazelle 鍜?1992 骞寸殑 Campus閮芥湁鎴愮偤涓嬩竴鍊婼tan Smith鐨勬經鍔涖€?
Matt Powell寮疯锛屽氨濡係tan Smith鏈汉鐣跺勾寰炴湭鎯抽亷鑷繁鍚嶅瓧鍛藉悕鐨勭敘鍝佹渻鑸?4鑷?4姝茬殑骞磋紩浜烘壇涓婇棞绯讳竴妯ｏ紝闁嬪暉adidas鐝鹃噾濂剁墰鐨勫張涓€鏂板搧鎴栬ū灏卞湪鍏朵腑銆?
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锛堜締婧愶細鏅傚皻闋缍?
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adidas鑸嘚ike鍘诲勾妤妇鑸?020骞寸殑鐩灏嶆瘮
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鎯宠浜嗚В鏇村闂滄柤<a href="http://www.hiishop.com/cate/tubular-shadow/">鎰涜开閬?灏忔ぐ瀛?/a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞adidas 瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.hiishop.com/">http://www.hiishop.com/</a>;锛?
by ioermh
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