Michael Kros等“輕奢”品牌在中國強勢崛起 (3)
中文(简体) Public
<a href="http://www.debaga.net/">Michael Kors 鍙扮仯灏堟珒</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慚K 瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨凪K澶波鍠搧涓€涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">寰?012骞翠互渚嗭紝鑰佺墝濂緢鍝佸湪澶ч櫢鍦板崁鐨勯姺鍞キ绺句竴鐩村矊宀屽彲鍗憋紝缇庡湅璨濇仼鍜ㄨ鍏徃鐧间綀鐨勬暩鎿氶’绀哄叏鐞冨ア渚堝搧甯傚牬鐨勫闀峰紩鎿庢寰炰互涓湅鐐轰唬琛ㄧ殑鏉辨柟杞夌Щ鑷宠タ鏂瑰拰鍗楁柟锛岄爯瑷堜粖骞寸殑澧?/div>
<p> 寰?012骞翠互渚嗭紝鑰佺墝濂緢鍝佸湪澶ч櫢鍦板崁鐨勯姺鍞キ绺句竴鐩村矊宀屽彲鍗憋紝缇庡湅璨濇仼鍜ㄨ鍏徃鐧间綀鐨勬暩鎿氶’绀哄叏鐞冨ア渚堝搧甯傚牬鐨勫闀峰紩鎿庢寰炰互涓湅鐐轰唬琛ㄧ殑鏉辨柟杞夌Щ鑷宠タ鏂瑰拰鍗楁柟锛岄爯瑷堜粖骞寸殑澧為€熷皣闄嶈嚦4%锛屼甫灏囧ア渚堝搧琛屾キ鐨勬暣楂斿閫熶笅鎷夎嚦鍍?%銆傚垎鏋愪汉澹獚鐐烘柊涓€灞嗘斂搴滅殑楂樿鍙嶈厫鍜岄亸鍒剁偒鑰€鎬ф秷璨荤殑姹哄績锛屾焙瀹氱灜涓湅濂緢鍝佸競鍫翠笉鍙兘杩呴€熷洖鏆栵紝鐢氳嚦灏囨垚鐐轰竴绋父鎱嬨€?/p>
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<p> 杓曞ア鍝佺墝鍦ㄤ腑鍦嬬櫦灞曠従鐙€</p>
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<p> 杓曞ア涓殑榧荤缇庡湅鐨叿鍝佺墝Coach闆栫劧杩戝勾渚嗕竴鐩村洓闈㈡姝岋紝鍞辫“鐨勮珫瑾夸笉绲曟柤鑰筹紝鍦ㄧ編鍦嬪湅鍏х殑閵峰敭妤妇宸茬稉閬犻仩钀藉緦鍙︿竴鍊嬪嫝闋姜鎮嶇殑杓曞ア鍝佺墝Michael Kros銆備絾涓湅甯傚牬椤劧鎴愮灜Coach绶╄В澹撳姏鐨勬晳鍛界ɑ鑽夛紝Coach2014骞寸涓€璨″璨″牨椤ず锛岄洊鐒跺叏鐞冮姺鍞鍚屾瘮涓嬫粦鐬?%锛屼絾涓湅鍦板崁閵峰敭绺介澧為暦閫?5%锛岃冻浠ヨ〃鐝惧嚭涓湅甯傚牬宸ㄥぇ鐨勬秷璨绘經鍔涖€傚欢绾屼笂瀛ｅ害瓒ㄥ嫝锛孋oach浜岃病搴﹂姺鍞14.2鍎勭編鍏冿紝鍚屾瘮涓嬮檷6%锛屼絾涓湅閵峰敭澧為暦楂橀仈25%銆傚湪閫欎竴璨″锛孋oach鍦ㄤ腑鍦嬫柊闁嬬灜10鍌㈠簵闈€侰oach鐩墠鍦ㄤ腑鍦嬫搧鏈?00澶氬偄鐩寸嚐搴楋紝鑰?010骞村叾鍦ㄤ腑鍦嬬殑绗竴鍌㈡棗鑹﹀簵鎵嶅墰鍓涢枊骞曘€?/p>
<p> 鍘诲勾鍓濋洟鐬璍ucky Brand鍜孞uicy Couture鍏╁€嬪搧鐗屼箣寰岋紝缇庡湅鏈嶉＞闆嗗湗 Fifth Pacific Companies,inc.姝ｅ紡鎴愮偤鍠搧鐗屽叕鍙革紝姹哄畾灏囧叕鍙告洿鍚嶇偤Katespade Company锛岄€欏湪鍋撮潰椤ず鍑虹灜杓曞ア鍝佺墝鍦ㄥ叏涓栫晫鑼冨湇鍏х殑寮峰嫝绐佸湇銆?/p>
<p> 鏍规摎2013骞寸涓夊搴﹁病鍫遍’绀猴紝Kate Spade閵峰敭姣斿幓骞村悓鏈熷ぇ骞呬笂婕?6.4%鑷?.797鍎勭編鍏冦€傚叾CEO William McComb 琛ㄧず锛孠ate Spade 鐨勬墜琚嬪拰灏忎欢鐨叿鐨勬垚闀峰嫝闋潪甯稿挤鍕侊紝鎵€閲濆皪鐨勫勾杓曟秷璨荤兢楂旈噸寰╄臣璨风巼寰堥珮銆備腑鍦嬪競鍫磋繎骞翠締灏嶈紩濂㈠搧鐗岃〃鐝惧嚭渚嗙殑璩艰卜鍔涳紝浣垮緱閫欎簺鍝佺墝绱涚礇鍔犻€熺灜鍦ㄤ腑鍦嬬殑鎿村嫉锛岄泦鍦橀甯煼琛屽畼Craig Leavitt 鍑哄腑鏉变含鏂板簵闁嬫キ鏅傝〃绀猴紝瑭插搧鐗?浠婂勾灏囧湪涓湅闁嬭ō8-12闁撻杸搴楋紝鐐虹灜杩庡悎浜炴床甯傚牬锛屾湭渚嗗彲鑳介倓鏈冩帹鍑烘湰鍦板寲鐢㈠搧銆傜洰鍓岾ate Spade New York鍦ㄤ腑鍦嬪ぇ闄稿叡閬嬬嚐20闁撻杸搴楋紝棣欐腐鍓囨湁6闁擄紝涓湅澶ч櫢闁€搴椾富瑕侀泦涓柤鑿澅鍦板崁浠ュ強鍖椾含銆佹垚閮姐€佹矆闄姐€?/p>
<p> 濡備粖鐨勮紩濂㈢晫闋墝闈濵ichael Kros鑾爆锛屽湪2013骞磋偂鍍规疾骞呭墠浜斿悕鐨勫ア渚堝搧涓婂競鍏徃涓紝<a href="http://www.debaga.net/p/mk-women-bags-047a5e49/">MK 灏忚櫉闆欒偐鍖?鍍规牸</a>鍜孧ichael Kors鏄敮涓€鐨勮紩濂㈠搧鐗岋紝鍦?2鍌㈠ア渚堝搧涓婂競鍏徃甯傚€肩附鎺掑悕涓紝Michael Kors鏇存槸浠?65鍎勭編鍏冨湪涓€鐪捐€佸ア渚堝搧鐗屼腑闆勫眳绗叓銆傜附閮ㄤ綅鏂奸娓殑缇庡湅杓曞ア鍝佺墝Michael Kors 鐧间綀鏈病骞寸涓夊搴﹁病鍫憋細閵峰敭椤?0鍎勭編鍏冿紝鍚屾瘮澶у59%锛岄浂鍞敹鍏?.034鍎勭編鍏冿紝鍚屾瘮澧為暦51.3%锛屽寘鎷腑鍦嬪湪鍏х殑鍏朵粬鍦板崁閵峰敭鍚屾瘮涔熸湁64%鐨勫闀凤紝鍚堣▓閬斿埌800钀編鍏冦€?/p>
<p> 鐩＄Michael Kros鐨勮ō瑷堢稉甯歌鎸囨帶鎶勮ゲ锛屼緷鐒剁劇娉曟締婊呯編鍦嬩汉姘戝皪瀹冪殑鐔辨儏锛屽叾鍦ㄥ寳缇庡競鍫寸殑鍗犳瘮楂橀仈90%銆傛櫘閫氭秷璨昏€呬甫涓嶅湪涔庢湇瑁濈殑鍓垫剰渚嗚嚜鍝！锛屽ス鍊戠湅閲嶇殑鏄鑳界偤鑷繁鎻愪緵鐗╃編鍍瑰粔鐨勭敘鍝侊紝閫欏湪鏌愮ó绋嬪害涓婃伆濂借鏄庣灜杓曞ア娑堣不娴佽鐨勫師鍥犮€傝病瀵屽搧璩爺绌堕櫌闄㈤暦鍛ㄥ┓瑾嶇偤鍖楃編甯傚牬宸叉槸涓€鍊嬮潪甯告垚鐔熺殑甯傚牬锛屽競鍫村閲忔湁闄愶紝鑰屼腑鍦嬬殑甯傚牬瀹归噺鍩烘暩鍓囨渻鏁稿€嶆柤鍖楃編甯傚牬锛屼腑鍦嬪競鍫存瘚搴哥疆鐤戞渻鏄?a href="http://www.debaga.net/p/mk-women-bags-96130d43/">Michael Kors 寰岃儗鍖?钘?/a>鍜孧ichael Kors涔嬪緦鐨勭櫦灞曢噸蹇冦€?012骞村垵锛屽墰涓婂競涓嶄箙鐨凪ichael Kors闆嗗湗灏遍珮瑾垮浣堝ぇ鍔涙摯寮典腑鍦嬪競鍫达細鈥滃湪鏈締涓夎嚦浜斿勾锛屾垜鍊戝皣鍦ㄤ腑鍦嬪競鍫撮枊瑷?00闁撳垎搴椻€濓紝鐩墠Michael Kors鍦ㄥぇ涓彲鍗€鎿佹湁37鍌㈤杸搴楋紝澶ч櫢鍦板崁鍓囨湁27鍌€?/p>
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<p> 濡備粖鐨勮紩濂㈢晫闋墝闈濵ichael Kros鑾爆锛屽湪2013骞磋偂鍍规疾骞呭墠浜斿悕鐨勫ア渚堝搧涓婂競鍏徃涓紝<a href="http://www.debaga.net/p/mk-women-bags-047a5e49/">MK 灏忚櫉闆欒偐鍖?鍍规牸</a>鍜孧ichael Kors鏄敮涓€鐨勮紩濂㈠搧鐗岋紝鍦?2鍌㈠ア渚堝搧涓婂競鍏徃甯傚€肩附鎺掑悕涓紝Michael Kors鏇存槸浠?65鍎勭編鍏冨湪涓€鐪捐€佸ア渚堝搧鐗屼腑闆勫眳绗叓銆傜附閮ㄤ綅鏂奸娓殑缇庡湅杓曞ア鍝佺墝Michael Kors 鐧间綀鏈病骞寸涓夊搴﹁病鍫憋細閵峰敭椤?0鍎勭編鍏冿紝鍚屾瘮澶у59%锛岄浂鍞敹鍏?.034鍎勭編鍏冿紝鍚屾瘮澧為暦51.3%锛屽寘鎷腑鍦嬪湪鍏х殑鍏朵粬鍦板崁閵峰敭鍚屾瘮涔熸湁64%鐨勫闀凤紝鍚堣▓閬斿埌800钀編鍏冦€?/p>
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