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Nike爭議廣告刺激電商銷售增長翻倍 遭前員工集體 (2)

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Nike鐖寤e憡鍒烘縺闆诲晢閵峰敭澧為暦缈诲€?閬墠鍝″伐闆嗛珨瑷磋 2018-09-11 14:46:06 渚嗘簮锛氱劇鏅傚皻涓枃缍?鍏ㄧ悆鏈€澶ч珨鑲插搧鐗孨ike 閲囩敤鐖閬嬪嫊鍝olin Kaepernick 锛屾柤鍛ㄤ簩鎺ㄥ嚭鐨勨€淛ust do it鈥?涓夊崄鍛ㄥ勾绱€蹇?/div>





Nike鐖寤e憡鍒烘縺闆诲晢閵峰敭澧為暦缈诲€?閬墠鍝″伐闆嗛珨瑷磋
<p>2018-09-11 14:46:06 渚嗘簮锛氱劇鏅傚皻涓枃缍?</p>
<p> 鍏ㄧ悆鏈€澶ч珨鑲插搧鐗孨ike 閲囩敤鐖閬嬪嫊鍝olin Kaepernick 锛屾柤鍛ㄤ簩鎺ㄥ嚭鐨勨€淛ust do it鈥?涓夊崄鍛ㄥ勾绱€蹇靛唬鍛婏紝鍒烘縺鍝佺墝鍦ㄧ窔澧為€熺炕鍊嶃€?/p><p> 鎿氶浕鍟嗙爺绌跺叕鍙窫dison Trends 鏁告摎锛?鏈?-4鏃ワ紝鍕炲伐绡€鏈熼枔锛岃┎鍝佺墝鍦ㄧ窔閵峰敭澶ф疾31%锛岃€屼笂骞村悓鏈熷彈鍖楃編閵峰敭涓嶆櫙姘e奖闊匡紝澧炲箙鐐?7%銆?/p><p> 甯傚牬鐕熼姺绉戞妧鍏徃4C Insights 鐨勬暩鎿氶’绀猴紝鍦ㄥ叕浣圕olin Kaepernick 浠h█寰岋紝Nike 鍜?Kaepernick 鍦ㄧぞ浜ゅ獟楂旂殑瑭遍閲忔縺澧烇紝鍏朵腑Nike 澧炲箙1,678%锛岃€岄亱鍕曞摗Colin Kaepernick 瑷庤珫閲忓墖鏁稿崈鍊嶅闀凤紝9鏈?-3鏃ワ紝鍓嶈垔閲戝北49浜洪殜鐨勫洓鍒嗚绀句氦濯掗珨瑭遍閲忓骞呴仈362,280%銆?/p><p> 鐩$鍦ㄧ嚐閵峰拰閵峰敭鏂归潰鍙栧緱鐭毇鍒╁ソ锛屼絾鏄疦ike 鍚屽悕闆嗗湗Nike Inc. (NYSE:NKE) 鑰愬悏鍦ㄧ埈璀板唬鍛婂緦鑲″児鍓囬噸鎸€?%锛屼笖閬亣缇庡湅绺界当Donald Trump 鍞愮磵寰仿风壒鏈楁櫘鐨勬壒瑭曪紝寰岃€呰獚鐐篘ike 鍌抽仦鐬竴鍊嬪彲鎬曠殑淇℃伅锛屼竴鍊嬩笉鎳夎┎琚偝閬炵殑淇℃伅锛岃垏姝ゅ悓鏅傦紝4C Insights 鐨勬暩鎿氶’绀猴紝鍏溇灏峃ike 鐨勫ソ鎰熷害鍏╁ぉ涓嬮檷鐬?8%銆?/p><p> 涓嶉亷锛岃┎鐕熼姺鍏徃棣栧腑鐕熼姺瀹楢aron Goldman 琛ㄧず锛岀劇闇€鐐虹編鍦嬪法闋摂蹇冿紝閬庡幓涓€鍛紝灏岰olin Kaepernick 鐨勫ソ鎰熷害鍙嶈€屾湁40%鐨勬彁鍗囥€備粬鍚屾檪鍫呬俊锛孨ike 涓€瀹氭槸鍋氶亷瑾挎煡鐨勶紝娓呮鐬В瑭插唬鍛婄殑褰遍熆锛屼互鍙婂叡槌寸殑瀹㈡埗锛岃€岄€欎簺瀹㈡埗灏囨槸Nike 鏈締鍫呭鐨勫熀绀庛€傜浉鍙嶏紝Nike 涓︿笉鍦ㄤ箮閭d簺鍙嶆劅姝ゅ唬鍛婄殑浜恒€?/p><p> Aaron Goldman 鍚屾檪绋憋紝鏁㈡柤鍦ㄧ嚐閵蜂腑琛ㄦ槑鏀挎不绔嬪牬锛屽凡缍撴槸鍝佺墝鍦ㄦ柊鏅備唬鐨勮定鍕紝鑰岄€欏彲浠ュ緢濂藉湴鑸囧勾杓曚竴浠h伅绯汇€?/p><p> Nike 鐩墠2/3鐨勫鎴跺勾榻″眳鏂?5姝蹭互涓嬶紝涓斿憟鐝惧鍏冨寲缇ら珨鐗瑰緛銆傚闅涗笂閬嬪嫊鍝¤妤繎骞村ぇ骞呮彁楂樺皪绀炬渻鍜屾斂娌荤殑闂滆ɑ锛屾鍦ㄥ奖闊垮勾杓曚竴浠f秷璨荤兢楂旓紝鐒¤珫鏄柊鑰丯BA绫冪悆宸ㄦ槦Steph Curry 鍙茶拏鑺峰韩瑁″拰LeBron James 鍕掍綀鏈椔疯┕濮嗘柉鏇剧┛琛ㄩ仈鏀挎不绔嬪牬鐨勭悆闉嬬櫥涓婅辰鍫达紝閭勬槸Colin Kaepernick 鐨勪唬琛∟FL 鐞冨摗鍦ㄥ敱缇庡湅鍦嬫瓕鏅傜殑涓嬭藩锛岄兘灏囩ó鏃忔瑕栧拰澶氬厓鏂囧寲鍟忛鐨勮◣璜栨媼鍚戝叕鐪惧拰绀炬渻銆?/p><p> 鍦ㄨ┎寤e憡鏇濆厜涔嬪墠锛岃€愬悏闆嗗湗鍦ㄤ粖骞村垵椋藉彈鍏徃鐨勬€у垾姝ц銆佸厔寮熸枃鍖栧奖闊匡紝缍寔鏁告湀鐨勫叏绀炬渻澶ф壒鍒わ紝浠ょ編鍦嬪法闋け鍘婚櫎闆嗗湗棣栧腑鍩疯瀹楳ark Parker 澶栫殑澶氫綅閲嶈绠$悊灞わ紝鍖呮嫭闆嗗湗鏇剧稉鐨勪簩铏熶汉鐗┾€斺€擭ike 鍝佺墝绺借Trevor Edwards锛屽緦鑰呮槸Mark Parker 鍏獚鐨勭辜浠昏€咃紝浣嗗叾鍓嶉€斿湪鍏徃鏂囧寲闈㈠墠姣€鏂间竴鏃︺€?/p><p> Mark Parker 鍦?鏈堝彫闁嬮泦鍦樺叏鍝″ぇ鏈冿紝鍚戝摗宸ラ亾姝夛紝7鏈堝垵锛岀編鍦嬪法闋浣堝姞钖▓鍔冿紝鎿湪鍏ㄧ悆鑼冨湇閫茶鍚屽伐鍚岄叕锛屼互娑堥櫎澶栫晫鍜屽収閮ㄥ摗宸ュ皪鍏徃钖叕鍏钩鍘熷墖鐨勬摂鎲傦紝鑸囨鍚屾檪甯屾湜绫嶆閲嶅鍏徃鏂囧寲銆?/p><p> 涓嶉亷锛?鏈堜腑鏃洕鍏夌殑鍟忛涓︽湭绲愭潫锛屼笂鍛ㄦ湯锛岀編鍦嬪緥鎵€Kahn Swick Foti, LLC (绨$ūKSF)鐧艰捣灏嶈€愬悏闆嗗湗鐨勮鏌ワ紝涓︿唬鐞嗚€愬悏闆嗗湗鍓嶅摗宸ュ湪鑱偊娉曢櫌灏嶅叾鎻愯捣鐨勯泦楂旇ù瑷熴€?/p><p> 鎿欿SF 鑱叉槑锛岄泦鍦樺墠鍝″伐鎸囨帶鑰愬悏鍦ㄥ叕鍙稿収閮ㄥ瓨鍦ㄦ€чǚ鎿俱€佹€у垾姝ц锛屽叕鍙稿収閮ㄥ瓨鍦ㄨ捕浣庡コ鎬у児鍊煎拰闇€姹傦紝涓﹀瓨鍦ㄧ浉鍚屽伐浣滀笅濂虫€ф搧鏈夋洿灏戠殑宸ヨ硣銆佺崕閲戝拰鏈熸瑠锛岄櫎姝や箣澶栵紝鍦ㄤ汉鍔涜硣婧愭帴鍒板ぇ閲忕殑灏嶅コ鎬у摗宸ョ殑鈥滄暤鎰忓拰鎬чǚ鎿锯€濇姇瑷村緦锛岃€愬悏闆嗗湗閭勫洖閬块噰鍙栦换浣曟湁鎰忕京鐨勭尘姝f垨闋愰槻鎺柦銆?/p><p> 涓婅堪瑷磋涓€愬悏鍓嶅摗宸ユ彁鍒扮殑鎯呮硜锛屾鏄€愬悏3鏈堜腑鏃叕鍙告枃鍖栫垎鐧肩殑鏍稿績鍟忛涔嬩竴銆傝€屽晱椤屾洕鍏夛紝鍗绘槸鐢卞収閮ㄥ摗宸ヨ嚜宸辩櫦璧风殑绉佷汉瑾挎煡锛屼甫灏囨渶绲傜祼鏋滄彁浜よ嚦CEO 杈﹀叕妗屾墠鈥滃ぉ涓嬪ぇ鐧解€濄€?




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Nike爭議廣告刺激電商銷售增長翻倍 遭前員工集體 (2)
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