UA為什麼能超愛迪達成美國第二大運動品牌？
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<a href="http://www.hiishop.com/" target="_blank">adidas 瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慳didas 瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨勬剾杩仈澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">UA鐐轰粈楹艰兘瓒呮剾杩仈鎴愮編鍦嬬浜屽ぇ閬嬪嫊鍝佺墝锛?浣滆€? 涓湅鏈嶈缍蹭締婧? 涓湅鏈嶈缍?016-09-23 16:19:22 UnderArmour鍦ㄧ編鍦嬪競鍫磋捣姝ヨ純鏅氾紝鎴愮珛鏂?996骞达紝鏈€鍒濆儏鐢熺敘閬╁悎灏堟キ閬嬪嫊鍝＄殑楂樻€ц兘绶婅韩閬?/div>
UA鐐轰粈楹艰兘瓒呮剾杩仈鎴愮編鍦嬬浜屽ぇ閬嬪嫊鍝佺墝锛?
<p>浣滆€? 涓湅鏈嶈缍蹭締婧? 涓湅鏈嶈缍?016-09-23 16:19:22</p>
<p>UnderArmour鍦ㄧ編鍦嬪競鍫磋捣姝ヨ純鏅氾紝鎴愮珛鏂?996骞达紝鏈€鍒濆儏鐢熺敘閬╁悎灏堟キ閬嬪嫊鍝＄殑楂樻€ц兘绶婅韩閬嬪嫊琛ｃ€傛埅鑷?014骞达紝UnderArmour鐨勯姺鍞敹鍏ラ仈鍒?0.8鍎勭編鍏冿紝鍑堝埄娼?.1鍎勭編鍏冦€傚緸2005骞翠笂甯傝嚦浠婏紝鏀跺叆鍜屽噲鍒╂饯GAGR(寰╁悎骞村潎澧為暦鐜?閮藉湪30%涓婁笅銆?015骞达紝UnderArmour瓒呴亷<a href="http://www.hiishop.com/product/adidas-weiyi-9/">鍙板崡 adidas</a>涓巃didas鎴愮偤缇庡湅鏈湡绗簩澶ч亱鍕曞搧鐗屻€?/p><p>UnderArmour鐨勫壍杈︿汉KevinPlank鏇炬槸缇庡湅棣！铇ぇ瀛告﹦娆栫悆闅婄殑闅婇暦锛屼粬寰堜笉婊挎剰妫夎唱琛ｆ湇鍦ㄨ〒绶撮亷绋嬩腑鐨勫惛姹楄〃鐝撅紝甯傞潰涓婁篃鎵句笉鍒扮鍚堥€熷构闇€姹傜殑瑷撶反琛ｃ€傞€欐縺鐧间粬闁嬪灏嬫壘涓€绋兘澶犲揩閫熷惛姹椼€佹帓姹楃殑鏈嶈鏉愭枡锛屼甫鏈€绲傚壍绔嬩竴鍌㈣兘澧炲挤閬嬪嫊鍝¤〃鐝剧殑楂旇偛鐢ㄥ搧鍝佺墝銆傞毃寰岋紝UnderArmour鐮斿埗鐨勭穵韬。鐢㈠搧鍥犵偤鍏惰布韬潰鏂欑殑鑸掗仼搴﹁垏閫忔埃鎬э紝鍌抽亶鐬湅鍌㈡﹦娆栫悆鑱洘(NationalFootballLeague锛岀啊绋盢FL)銆傜穵鎺ヨ憲锛孶nderArmour鍙堢爺鐧煎嚭灏堢偤姗勬瑬鐞冮亱鍕曞摗瀹氬埗鐨勭悆鍫撮嚇闉嬨€?/p><p></p><p>UnderArmour鐨勪富鎵撶敘鍝佹槸绶婅韩閬嬪嫊鏈嶃€?014骞达紝绶婅韩閬嬪嫊鏈嶅湪UnderArmour鐨勬敹鍏ュ崰姣旈珮閬?4%锛屽崰鎿氱編鍦嬪姛鑳芥€ч亱鍕曟湇甯傚牬80%鐨勪唤椤嶏紝鍏朵腑璺戞椤炵穵韬亱鍕曟湇鐨勯姺鍞〃鐝炬渶鐐虹獊鍑恒€俇nderArmour鐢㈠搧浠ュ惛姹楁粚缍哥偤鏉愭枡锛屽仛鍑虹灜宸暟鍖栫殑鐢㈠搧锛屾垚鐐哄叾浠栧搧鐗屾晥浠跨殑灏嶈薄銆傛澶栵紝UnderArmour鐨勯亱鍕曠敘鍝侀€愭鍚戦亱鍕曢瀷銆佸お闄界溂閺＄瓑閬嬪嫊瑁濆倷鎷撳睍銆?/p><p></p><p>鍦ㄤ綀灞€浜掕伅缍茬鎶€鎳夌敤鏂归潰锛孶nderArmour鍚屾ǎ璧板湪鍏朵粬閬嬪嫊鍝佺墝鍓嶉潰銆?013骞达紝UnderArmour鏀惰臣鍋ヨ韩鎳夌敤杌熶欢MapMyFitness銆?015骞达紝UnderArmour鍙堟敹璩煎仴搴疯垏鐕熼杩借工鎳夌敤MyFitnessPal鍜岀ぞ浜ら亱鍕曡拷韫よ粺浠禘ndomondo锛屼甫浠ユ鍒囧叆鍦ㄧ窔鍋ュ悍绀惧崁鍜屽彲绌挎埓闋樺煙銆傜洰鍓嶏紝UnderArmour宸叉帹鍑鸿垏Nike+灏嶆鐨勭敤鎴跺钩鑷篣nderArmourRecord锛屾墦閫犳暩瀛楀寲閬嬪嫊骞宠嚭銆?/p><p>UnderArmour鑳藉鍦ㄨ骞惧ぇ宸ㄩ牠鐡滃垎瀹岀暍鐨勭編鍦嬪競鍫磋繀閫熷礇璧凤紝涓︾嵅寰楁寔绾岀殑鎴愬姛锛屼富瑕佹湁浠ヤ笅骞惧€嬫柟闈㈢殑鍘熷洜锛?/p><p>鎵惧埌灏忕殑绐佺牬鍙ｏ紝寤虹珛鍦ㄧ窗鍒嗗競鍫寸殑澹佸</p><p>UnderArmour渚濋潬閬嬪嫊绶婅韩琛ｅ拰姗勬瑬鐞冭鍏疯捣鍌紝鍏堝崰闋樼灜浠介杓冨皬鐨勭窗鍒嗗競鍫淬€傞€欓绱板垎甯傚牬鏈夊緢楂樼殑鎶€琛撳澹橈紝鐢㈠搧绶氬お闀枫€佷笖瑕嗚搵閬庡閬嬪嫊绋鐨?a href="http://www.hiishop.com/product/adidas-weiyi-7/">adidas originals 鍙扮仯</a>涓巃didas鍜孨ike闆ｄ互鎾煎嫊銆?/p><p>灏堟キ鍖栫殑甯傚牬瀹氫綅</p><p>UnderArmour浠ュ叾鏈€涓昏鐨勭敘鍝佺穵韬。鐐烘牳蹇冿紝纰哄畾鐬叐椤炰富瑕佸鎴剁兢楂旓細灏堟キ閬嬪嫊鍝″拰鍕ゅギ绶寸繏鐨勫皥妤礆鐢ㄦ埗銆傛牳蹇冪敤鎴剁兢鐨勭⒑绔嬪公鍔︰nderArmour鍚戞洿寤ｉ棅鐨勭敤鎴剁兢鎷撳睍锛氬ぇ鐪剧敤鎴跺収蹇冧篃鏈夋垚鐐哄皥妤礆鐢ㄦ埗鐨勬复鏈涳紝鍥犺€屽鏄撹姣旇嚜宸辨洿灏堟キ鐨勯亱鍕曡€呯殑鎺ㄨ枽鎵€褰遍熆銆?/p><p>鍊熷姪鏄庢槦鏁堟噳鍜屽彛纰戝偝鎾绱繝瀵︾敤鎴?/p><p>缇庡湅浣滅偤涓栫晫绗竴楂旇偛寮峰湅锛岄櫎鐬噸瑕栧皥妤〒绶达紝涔熷湪鎰忛亱鍕曠敘鍝佺殑鎶€琛撳姛鑳藉皪閬嬪嫊鍝＄櫦鎻殑褰遍熆銆備互UnderArmour鐢熺墿閲忔脯绶婅韩琛偤渚嬶紝瀹冭兘澶犵洠娓甫涓斿嵆鏅傚偝閫侀亱鍕曞摗蹇冭烦銆佸紩鍔涚瓑鏁告摎锛岃畵灏堝偄閫茶鏁告摎鍒嗘瀽銆傛啈鍊熷畬缇庣殑楂樼鎶€鎬ц兘锛孶nderArmour闀锋湡鍙楀埌鐪惧楂旇偛鏄庢槦鐨勮拷鎹э紝閬婃吵鍚嶅皣鑿茬埦鏅柉銆丯BA鐞冩槦搴！鍧囨槸鍏跺搧鐗屼唬瑷€浜恒€?/p><p>鎲戝€熷挤澶х殑鏄庢槦褰遍熆鍔涳紝UnderArmour閫蹭竴姝ュ皣鐢㈠搧婊查€忚嚦鍏朵粬鐩娑堣不缇ら珨锛屼甫鍦ㄧ編鍦嬪勾杓曚汉灏ゅ叾鏄ぇ瀛哥敓缇ら珨涓摯澶у奖闊垮姏銆傚彟澶栵紝鍋ヨ韩鎴夸篃鎴愮偤UnderArmour鐢㈠搧瑕嗚搵鐜囨サ楂樼殑鍫存墍锛屾啈鍊熷彛纰戞晥鎳夛紝鍏剁敤鎴惰妯′笉鏂锋摯澶с€?/p><p>瑙€榛烇細</p><p>寰岀櫦鍝佺墝鐨勬鏈冨湪鏂兼壘鍒板皬鐨勭獊鐮撮粸锛屽缓绔嬪湪绱板垎甯傚牬鐨勫澹樸€?/p><p>鍒╃敤鍝佺墝灏堟キ搴﹀拰琛屾キ璩囨簮锛屼繚鎸佺敘鍝佺爺鐧艰兘鍔涳紝鍊熷姪鏄庢槦鏁堟噳鎺ㄥ唬鐢㈠搧锛岀绱彛纰戙€?/p>
<p>闆诲晢璩囪▕绗竴鍏ュ彛</p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.hiishop.com/cate/lanqiu/" target="_blank">adidas 绫冪悆闉?/a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞adidas 瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.hiishop.com/" target="_blank">http://www.hiishop.com/</a>;锛?
UA鐐轰粈楹艰兘瓒呮剾杩仈鎴愮編鍦嬬浜屽ぇ閬嬪嫊鍝佺墝锛?
<p>浣滆€? 涓湅鏈嶈缍蹭締婧? 涓湅鏈嶈缍?016-09-23 16:19:22</p>
<p>UnderArmour鍦ㄧ編鍦嬪競鍫磋捣姝ヨ純鏅氾紝鎴愮珛鏂?996骞达紝鏈€鍒濆儏鐢熺敘閬╁悎灏堟キ閬嬪嫊鍝＄殑楂樻€ц兘绶婅韩閬嬪嫊琛ｃ€傛埅鑷?014骞达紝UnderArmour鐨勯姺鍞敹鍏ラ仈鍒?0.8鍎勭編鍏冿紝鍑堝埄娼?.1鍎勭編鍏冦€傚緸2005骞翠笂甯傝嚦浠婏紝鏀跺叆鍜屽噲鍒╂饯GAGR(寰╁悎骞村潎澧為暦鐜?閮藉湪30%涓婁笅銆?015骞达紝UnderArmour瓒呴亷<a href="http://www.hiishop.com/product/adidas-weiyi-9/">鍙板崡 adidas</a>涓巃didas鎴愮偤缇庡湅鏈湡绗簩澶ч亱鍕曞搧鐗屻€?/p><p>UnderArmour鐨勫壍杈︿汉KevinPlank鏇炬槸缇庡湅棣！铇ぇ瀛告﹦娆栫悆闅婄殑闅婇暦锛屼粬寰堜笉婊挎剰妫夎唱琛ｆ湇鍦ㄨ〒绶撮亷绋嬩腑鐨勫惛姹楄〃鐝撅紝甯傞潰涓婁篃鎵句笉鍒扮鍚堥€熷构闇€姹傜殑瑷撶反琛ｃ€傞€欐縺鐧间粬闁嬪灏嬫壘涓€绋兘澶犲揩閫熷惛姹椼€佹帓姹楃殑鏈嶈鏉愭枡锛屼甫鏈€绲傚壍绔嬩竴鍌㈣兘澧炲挤閬嬪嫊鍝¤〃鐝剧殑楂旇偛鐢ㄥ搧鍝佺墝銆傞毃寰岋紝UnderArmour鐮斿埗鐨勭穵韬。鐢㈠搧鍥犵偤鍏惰布韬潰鏂欑殑鑸掗仼搴﹁垏閫忔埃鎬э紝鍌抽亶鐬湅鍌㈡﹦娆栫悆鑱洘(NationalFootballLeague锛岀啊绋盢FL)銆傜穵鎺ヨ憲锛孶nderArmour鍙堢爺鐧煎嚭灏堢偤姗勬瑬鐞冮亱鍕曞摗瀹氬埗鐨勭悆鍫撮嚇闉嬨€?/p><p></p><p>UnderArmour鐨勪富鎵撶敘鍝佹槸绶婅韩閬嬪嫊鏈嶃€?014骞达紝绶婅韩閬嬪嫊鏈嶅湪UnderArmour鐨勬敹鍏ュ崰姣旈珮閬?4%锛屽崰鎿氱編鍦嬪姛鑳芥€ч亱鍕曟湇甯傚牬80%鐨勪唤椤嶏紝鍏朵腑璺戞椤炵穵韬亱鍕曟湇鐨勯姺鍞〃鐝炬渶鐐虹獊鍑恒€俇nderArmour鐢㈠搧浠ュ惛姹楁粚缍哥偤鏉愭枡锛屽仛鍑虹灜宸暟鍖栫殑鐢㈠搧锛屾垚鐐哄叾浠栧搧鐗屾晥浠跨殑灏嶈薄銆傛澶栵紝UnderArmour鐨勯亱鍕曠敘鍝侀€愭鍚戦亱鍕曢瀷銆佸お闄界溂閺＄瓑閬嬪嫊瑁濆倷鎷撳睍銆?/p><p></p><p>鍦ㄤ綀灞€浜掕伅缍茬鎶€鎳夌敤鏂归潰锛孶nderArmour鍚屾ǎ璧板湪鍏朵粬閬嬪嫊鍝佺墝鍓嶉潰銆?013骞达紝UnderArmour鏀惰臣鍋ヨ韩鎳夌敤杌熶欢MapMyFitness銆?015骞达紝UnderArmour鍙堟敹璩煎仴搴疯垏鐕熼杩借工鎳夌敤MyFitnessPal鍜岀ぞ浜ら亱鍕曡拷韫よ粺浠禘ndomondo锛屼甫浠ユ鍒囧叆鍦ㄧ窔鍋ュ悍绀惧崁鍜屽彲绌挎埓闋樺煙銆傜洰鍓嶏紝UnderArmour宸叉帹鍑鸿垏Nike+灏嶆鐨勭敤鎴跺钩鑷篣nderArmourRecord锛屾墦閫犳暩瀛楀寲閬嬪嫊骞宠嚭銆?/p><p>UnderArmour鑳藉鍦ㄨ骞惧ぇ宸ㄩ牠鐡滃垎瀹岀暍鐨勭編鍦嬪競鍫磋繀閫熷礇璧凤紝涓︾嵅寰楁寔绾岀殑鎴愬姛锛屼富瑕佹湁浠ヤ笅骞惧€嬫柟闈㈢殑鍘熷洜锛?/p><p>鎵惧埌灏忕殑绐佺牬鍙ｏ紝寤虹珛鍦ㄧ窗鍒嗗競鍫寸殑澹佸</p><p>UnderArmour渚濋潬閬嬪嫊绶婅韩琛ｅ拰姗勬瑬鐞冭鍏疯捣鍌紝鍏堝崰闋樼灜浠介杓冨皬鐨勭窗鍒嗗競鍫淬€傞€欓绱板垎甯傚牬鏈夊緢楂樼殑鎶€琛撳澹橈紝鐢㈠搧绶氬お闀枫€佷笖瑕嗚搵閬庡閬嬪嫊绋鐨?a href="http://www.hiishop.com/product/adidas-weiyi-7/">adidas originals 鍙扮仯</a>涓巃didas鍜孨ike闆ｄ互鎾煎嫊銆?/p><p>灏堟キ鍖栫殑甯傚牬瀹氫綅</p><p>UnderArmour浠ュ叾鏈€涓昏鐨勭敘鍝佺穵韬。鐐烘牳蹇冿紝纰哄畾鐬叐椤炰富瑕佸鎴剁兢楂旓細灏堟キ閬嬪嫊鍝″拰鍕ゅギ绶寸繏鐨勫皥妤礆鐢ㄦ埗銆傛牳蹇冪敤鎴剁兢鐨勭⒑绔嬪公鍔︰nderArmour鍚戞洿寤ｉ棅鐨勭敤鎴剁兢鎷撳睍锛氬ぇ鐪剧敤鎴跺収蹇冧篃鏈夋垚鐐哄皥妤礆鐢ㄦ埗鐨勬复鏈涳紝鍥犺€屽鏄撹姣旇嚜宸辨洿灏堟キ鐨勯亱鍕曡€呯殑鎺ㄨ枽鎵€褰遍熆銆?/p><p>鍊熷姪鏄庢槦鏁堟噳鍜屽彛纰戝偝鎾绱繝瀵︾敤鎴?/p><p>缇庡湅浣滅偤涓栫晫绗竴楂旇偛寮峰湅锛岄櫎鐬噸瑕栧皥妤〒绶达紝涔熷湪鎰忛亱鍕曠敘鍝佺殑鎶€琛撳姛鑳藉皪閬嬪嫊鍝＄櫦鎻殑褰遍熆銆備互UnderArmour鐢熺墿閲忔脯绶婅韩琛偤渚嬶紝瀹冭兘澶犵洠娓甫涓斿嵆鏅傚偝閫侀亱鍕曞摗蹇冭烦銆佸紩鍔涚瓑鏁告摎锛岃畵灏堝偄閫茶鏁告摎鍒嗘瀽銆傛啈鍊熷畬缇庣殑楂樼鎶€鎬ц兘锛孶nderArmour闀锋湡鍙楀埌鐪惧楂旇偛鏄庢槦鐨勮拷鎹э紝閬婃吵鍚嶅皣鑿茬埦鏅柉銆丯BA鐞冩槦搴！鍧囨槸鍏跺搧鐗屼唬瑷€浜恒€?/p><p>鎲戝€熷挤澶х殑鏄庢槦褰遍熆鍔涳紝UnderArmour閫蹭竴姝ュ皣鐢㈠搧婊查€忚嚦鍏朵粬鐩娑堣不缇ら珨锛屼甫鍦ㄧ編鍦嬪勾杓曚汉灏ゅ叾鏄ぇ瀛哥敓缇ら珨涓摯澶у奖闊垮姏銆傚彟澶栵紝鍋ヨ韩鎴夸篃鎴愮偤UnderArmour鐢㈠搧瑕嗚搵鐜囨サ楂樼殑鍫存墍锛屾啈鍊熷彛纰戞晥鎳夛紝鍏剁敤鎴惰妯′笉鏂锋摯澶с€?/p><p>瑙€榛烇細</p><p>寰岀櫦鍝佺墝鐨勬鏈冨湪鏂兼壘鍒板皬鐨勭獊鐮撮粸锛屽缓绔嬪湪绱板垎甯傚牬鐨勫澹樸€?/p><p>鍒╃敤鍝佺墝灏堟キ搴﹀拰琛屾キ璩囨簮锛屼繚鎸佺敘鍝佺爺鐧艰兘鍔涳紝鍊熷姪鏄庢槦鏁堟噳鎺ㄥ唬鐢㈠搧锛岀绱彛纰戙€?/p>
<p>闆诲晢璩囪▕绗竴鍏ュ彛</p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.hiishop.com/cate/lanqiu/" target="_blank">adidas 绫冪悆闉?/a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞adidas 瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.hiishop.com/" target="_blank">http://www.hiishop.com/</a>;锛?
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