Under Armour首超Adidas成為美國第二大運動品牌
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<a href="http://www.hiishop.com/">鎰涜开閬?/a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慳didas 瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨刟didas澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">鎿氬牨閬擄紝鍦ㄧ編鍦嬶紝閫欏€嬪叏鐞冭妯℃渶澶х殑閬嬪嫊鏈嶈甯傚牬锛屽儏鏈?8骞存鍙茬殑鏂伴姵鍝佺墝 Under Armour鍓涘墰瓒呰秺鐬€佺墝Adidas鎴愮偤鍍呮鏂糔ike鐨勫叏缇庣浜屽ぇ閬嬪嫊鍝佺墝銆傛牴鎿歋terne Agee鍜孲portScanInfo鎻愪緵鐨勬暩鎿?/div>
<p>鎿氬牨閬擄紝鍦ㄧ編鍦嬶紝閫欏€嬪叏鐞冭妯℃渶澶х殑閬嬪嫊鏈嶈甯傚牬锛屽儏鏈?8骞存鍙茬殑鏂伴姵鍝佺墝 Under Armour鍓涘墰瓒呰秺鐬€佺墝Adidas鎴愮偤鍍呮鏂糔ike鐨勫叏缇庣浜屽ぇ閬嬪嫊鍝佺墝銆傛牴鎿歋terne Agee鍜孲portScanInfo鎻愪緵鐨勬暩鎿氾紝浠婂勾1锝?鏈堬紝鍦ㄧ編鍦嬪競鍫达紝Adidas AG闆嗗湗鐨勯姺鍞悓姣斾笅婊?23%鑷?1鍎勭編閲戯紝鑰屽悓</p>
鎿氬牨閬擄紝鍦ㄧ編鍦嬶紝閫欏€嬪叏鐞冭妯℃渶澶х殑閬嬪嫊鏈嶈甯傚牬锛屽儏鏈?8骞存鍙茬殑鏂伴姵鍝佺墝 Under Armour鍓涘墰瓒呰秺鐬€佺墝Adidas鎴愮偤鍍呮鏂糔ike鐨勫叏缇庣浜屽ぇ閬嬪嫊鍝佺墝銆?
鏍规摎Sterne Agee鍜孲portScanInfo鎻愪緵鐨勬暩鎿氾紝浠婂勾1锝?鏈堬紝鍦ㄧ編鍦嬪競鍫达紝Adidas AG闆嗗湗鐨勯姺鍞悓姣斾笅婊?23%鑷?1鍎勭編閲戯紝鑰屽悓鏈燂紝Under Armour Inc.鍏徃鐨勯姺鍞笂鎻?0% 閬?2鍎勭編閲戯紝韬嶅眳鍏ㄧ編绗簩銆傚悓鏈熼亱鍕曟湇椋捐€佸ぇNike鐨勭編鍦嬮姺鍞鏈?9鍎勭編閲戯紝渚濈劧鍌茶缇ら泟銆?
鍦ㄥ叏鐞冭寖鍦嶏紝Adidas浠嶆槸绶婇毃Nike涔嬪緦鐨勭浜屽ぇ閬嬪嫊鍝佺墝锛屼絾鍦ㄧ編鍦嬪競鍫达紝鐩＄2005骞碅didas浠?0鍎勭編閲戞敹璩肩灜Reebok閵宠窇锛屼粛鏈兘鎸夐爯鏈熷湪Nike鐨勫偄閯夌編鍦嬪畬鎴愬弽鎿娿€傞€欏偄鏂?948骞翠互瓒崇悆璧峰偄鐨勫痉鍦嬮亱鍕曞搧鐗屼竴閭婂畧琛涜憲Nike铏庤鐪堢湀鐨勬瓙娲插ぇ鏈嚐锛屽悓鏅傞倓瑕佸姞寮风編鍦嬪競鍫寸殑鐕熼姺銆?
Adidas鍦ㄦ渶杩戠殑骞翠腑鍫卞憡涓笅瑾跨灜灏?015骞撮姺鍞170鍎勬瓙鍏冪殑闋愭湡锛岀暥鏃ヨ偂绁ㄨ穼骞呰秴8%銆侫didas鍦ㄧ編鍦嬪競鍫村儏鍦ㄨ冻鐞冩キ鍕欎笂鏈夋墍浣滅偤锛岀鐞嗗堡甯屾湜Adidas鍙互鍦ㄦ﹦娆栫悆銆佹鐞冨拰绫冪悆妤嫏涓湁鏇村ソ鐨勮〃鐝俱€?
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Under Armour濮嬪壍鏂?996骞寸附閮ㄨō鏂肩編鍦嬮Μ瑁¤槶宸濨altimore锛屾垚绔嬬暥骞撮姺鍞鍍呯偤1钀?鍗冪編閲戯紝 浣?014骞寸殑妯欐櫘500鑲＄エ涓紝鎴嚦鑷?鏈堣〃鐝炬渶浣崇殑40鑲＄エ涓紝Under Armour(UA)婕插箙浣嶅垪绗笁锛屼篃鏄秷璨诲搧琛屾キ琛ㄧ従鏈€浜溂鐨勮偂绁紝婕插箙楂橀仈57.85%銆?
Under Armour鍝佺墝绨″彶锛?
Under Armour(绨＄ūUA)閫欏€嬪搧鐗屾槸1996骞村湪缇庡湅鍓电珛鐨勶紝鍝佺墝鐨勫壍杈︿汉Kevin Plank宸插娆″叆閬哥編鍦嬬浣堟柉鎺掑悕40姝蹭互涓嬬殑TOP 10鐨凜EO銆傚洜鐐烘湰韬槸閬嬪嫊鍝″嚭韬紝鏇炬槸缇庡湅棣！铇ぇ瀛告﹦娆栫悆闅婄殑闅婇暦锛岄亱鍕曟祦姹楁檪锛屼粬寰堜笉婊挎剰妫夎唱琛ｆ湇鍦ㄨ〒绶撮亷绋嬫檪灏嶅惛姹楃殑琛ㄧ従锛岃獚鐐哄競闈笂鐨勯亱鍕曟湇椋鹃兘娌掓湁绗﹀悎浠栫殑闇€姹傦紝灏嬫壘涓€绋兘蹇€熷惛姹椼€佹帓姹楃殑鏈嶈鏉愭枡鍜屽壍绔嬩竴鍌㈣兘澧炲挤閬嬪嫊鍝¤〃鐝剧殑楂旇偛鐢ㄥ搧鍝佺墝鐨勬兂娉曞湪閭ｆ檪琚縺鐧肩灜銆傛墍浠ユ焙瀹氳嚜宸遍枊濮嬬爺鐧奸亱鍕曠敤鐨勫収钁楄。锛屽氨鍦ㄤ粬绁栨瘝鍌㈢殑鍦颁笅瀹わ紝浠栫爺鐧煎嚭鐬井绾栫董T鎭?(micro fiber T-shirt)锛屼甫鎻愪緵绲︿笉灏戜汉瑭︾敤灏辨几婕哥殑寤虹珛璧峰彛纰戯紝鎱㈡參閬斿埌浠婂ぉ鐨勮妯°€?
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<p>鎿氬牨閬擄紝鍦ㄧ編鍦嬶紝閫欏€嬪叏鐞冭妯℃渶澶х殑閬嬪嫊鏈嶈甯傚牬锛屽儏鏈?8骞存鍙茬殑鏂伴姵鍝佺墝 Under Armour鍓涘墰瓒呰秺鐬€佺墝Adidas鎴愮偤鍍呮鏂糔ike鐨勫叏缇庣浜屽ぇ閬嬪嫊鍝佺墝銆傛牴鎿歋terne Agee鍜孲portScanInfo鎻愪緵鐨勬暩鎿氾紝浠婂勾1锝?鏈堬紝鍦ㄧ編鍦嬪競鍫达紝Adidas AG闆嗗湗鐨勯姺鍞悓姣斾笅婊?23%鑷?1鍎勭編閲戯紝鑰屽悓</p>
鎿氬牨閬擄紝鍦ㄧ編鍦嬶紝閫欏€嬪叏鐞冭妯℃渶澶х殑閬嬪嫊鏈嶈甯傚牬锛屽儏鏈?8骞存鍙茬殑鏂伴姵鍝佺墝 Under Armour鍓涘墰瓒呰秺鐬€佺墝Adidas鎴愮偤鍍呮鏂糔ike鐨勫叏缇庣浜屽ぇ閬嬪嫊鍝佺墝銆?
鏍规摎Sterne Agee鍜孲portScanInfo鎻愪緵鐨勬暩鎿氾紝浠婂勾1锝?鏈堬紝鍦ㄧ編鍦嬪競鍫达紝Adidas AG闆嗗湗鐨勯姺鍞悓姣斾笅婊?23%鑷?1鍎勭編閲戯紝鑰屽悓鏈燂紝Under Armour Inc.鍏徃鐨勯姺鍞笂鎻?0% 閬?2鍎勭編閲戯紝韬嶅眳鍏ㄧ編绗簩銆傚悓鏈熼亱鍕曟湇椋捐€佸ぇNike鐨勭編鍦嬮姺鍞鏈?9鍎勭編閲戯紝渚濈劧鍌茶缇ら泟銆?
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