靠賣瑜伽服上市，加註中國市場……艾薇兒也是
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<a href="http://www.hiishop.com/">adidas 瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慳didas 瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨刟didas澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">鐔遍杸鎼滅储 浜哄伐鏅鸿兘澶ф暩鎿氶洸瑷堢畻鏅鸿兘纭欢钀墿浜掕伅ARVR鐒′汉椐曢姗熷櫒浜洪噾铻嶇鎶€鍗€濉婇張鏂伴浂鍞?[ 鍎勬瓙灏庤畝 ] 鈥婰ululemon鎴愯粛鍗佸勾锛岀磵鏂仈鍏嬩笂甯傦紱浜屽崄骞达紝鐧煎姏鍦嬮殯甯傚牬銆傞€欏€嬪搧鐗屽緸灏忕溇
<p>鐔遍杸鎼滅储</p>
浜哄伐鏅鸿兘澶ф暩鎿氶洸瑷堢畻鏅鸿兘纭欢钀墿浜掕伅ARVR鐒′汉椐曢姗熷櫒浜洪噾铻嶇鎶€鍗€濉婇張鏂伴浂鍞?
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[ 鍎勬瓙灏庤畝 ] 鈥婰ululemon鎴愯粛鍗佸勾锛岀磵鏂仈鍏嬩笂甯傦紱浜屽崄骞达紝鐧煎姏鍦嬮殯甯傚牬銆傞€欏€嬪搧鐗屽緸灏忕溇閫愭几璧板悜澶х溇锛屽緸閵峰敭鍟嗗搧杞夌偤璨╄常鐢熸椿鏂瑰紡銆?
鍦栫墖渚嗚嚜鈥滄澅鏂笽C鈥?
<p>鐩歌純鏂煎叾浠栧凡缍撳湪涓湅闁嬭ō闁€搴楃殑鍦嬪閬嬪嫊鍝佺墝鑰岃█锛孡ululemon锛堥湶闇叉妾級鏄捣姝ヨ純鏅氱殑涓€鍌紝浣嗘槸閫欎甫娌掓湁濡ㄧ瑭插搧鐗屽湪娑堣不鑰呯暥涓殑娴佽绋嬪害銆傜浉鍙嶏紝鍦嬪濡傝壘钖囧厭(Avril Lavigne) 銆佸嚤鐗孤锋韩绲茶悐鐗?(Kate Winslet) 銆佸湅鍏у缇庡閬斾汉鐗涚埦绛夐兘鏄疞ululemon鐨勬搧璀疯€呫€?/p>
<p>浣滅偤鍦ㄤ竴鍊嬬湅浼煎皬鐪剧殑鏂瑰悜涓婃懜鐖痪鎵撶殑鍝佺墝锛孡ululemon鏄€庨杭涓€姝ユ鐧煎睍鎴愪粖澶╃殑妯ｅ瓙鐨勶紝闄ょ灜鐟滀冀鏈嶅張鍦ㄥ槜瑭﹀摢浜涙柟鍚戯紵</p>
寰炰竴姊濆コ澹憸浼借げ瑾捣
<p>1998骞达紝Lululemon鍓佃睛鏂煎姞鎷垮ぇ婧摜鑿紝鍔犳嬁澶т汉Dennis Wilson锛堜腹灏兼柉路濞佺埦妫級鍙冨姞鐟滀冀鐝檪鐧肩従鐝笂寰堝鍚屽鎵€绌跨殑琛ｆ湇涓︿笉鑸掗仼銆傜敱鏂肩湅鍒伴€欎簺妫夋粚缍告贩绱＄箶鐗╁仛鎴愮殑閬嬪嫊鏈嶄笉鑳藉吋椤ц布韬€佹帓姹楃殑鏁堟灉锛學ilson闁嬪鑷鍒朵綔璧峰コ澹憸浼介亱鍕曡げ锛屽悓鏅傞枊瑷灜涓€鍊嬪皬鍨嬭ō瑷堝銆侀浂鍞簵鍜岀憸浼介え銆?/p>
<p>浣嗗闅涗笂锛岄€欎甫涓嶆槸Wilson鐨勭涓€娆″壍妤€?979骞达紝Wilson闁嬭睛鐬竴鍌㈠悕鐐篧estbeach Company鐨勬湇瑁濋浂鍞紒妤€傛寰岀殑鍗佸叓骞磋！锛學ilson涓€鐩村湪绱牴鏂煎敭璩ｆ粦闆€佹矕娴鍌欑殑琛岀暥銆傜洿鍒癢ilson鎰忚瓨鍒板湪鐟滀冀鏈嶉＞甯傚牬涓紝濂虫€ф秷璨昏€呭皪鏂奸亱鍕曟湇椋惧鐢ㄦ€с€佽垝閬╁害銆佹檪灏氭劅绛夋柟闈㈢殑闇€姹傛矑鏈夎寰堝ソ鍦版豢瓒筹紝鎵嶈常鎺塛estbeach Company锛屾垚绔嬬灜Lululemon Athletica Inc.銆?/p>
<p>闅ㄥ緦鐨勬暩骞磋！锛孡ululemon涓嶆柗鐮旂櫦鏂板搧锛岀洿鍒?007骞寸祩鏂煎湪绱嶆柉閬斿厠涓婂競銆?/p>
<p>涓嶉亷Lululemon涓﹂潪姣忎欢鐢㈠搧閮借畵浜烘寫涓嶅嚭鐟曠柕銆傜敱鏂艰嫢骞规鐨勭敘鍝佸彫鍥烇紝浠ュ強Wilson鏈汉骞虫檪鐧艰〃鐨勪竴浜涜█璜栬畵鍏徃鎵垮彈鐬伎璜栧鍔涖€傛瘮濡傚湪娑堣不鑰呮姇瑷碙ululemon鐢㈠搧闈㈡枡閬庤紩閬庤杽锛屽鏄撴毚闇叉秷璨昏€呭お澶氳韩楂旈儴浣嶆檪锛學ilson鍙嶉绋扁€滅憸浼借げ涓嶆槸鐐鸿韩鏉愪笉濂界殑浜鸿ō瑷堢殑鈥濄€?/p>
<p>姝ｅ洜鐐洪€欎竴绯诲垪鐨勫晱椤岋紝Wilson鍦?006骞村氨杩柤澹撳姏杈幓Lululemon CEO鐨勮伔浣嶏紝涓﹀皣48%鐨勮偂浠藉嚭鍞€?012骞达紝Wilson鏇存槸閫€鍑烘棩甯搁泦鍦樼鐞嗐€傚啀涔嬪緦锛屽彲鎯宠€岀煡锛學ilson闆㈤枊鐬叕鍙搞€?/p>
Lululemon涓嶅儏鍍呮槸鐟滀冀鏈?
<p>鍦ˋthleisure锛圓thletic閬嬪嫊鑸嘗eisure浼戦枒鐩哥祼鍚堬級闋樺煙涓紝鏈塏ike銆?a href="http://www.hiishop.com/product/adidas-eqt-support-adv-bb0543/">adidas 娼瀷</a>鍜孉didas銆丳uma绛夐亱鍕曞搧鐗岄€插叆锛屼篃涓嶆柗鏈夊悇绋皬鐪捐ō瑷堝斧鍝佺墝鎴栬€呭揩鏅傚皻鍝佺墝鐨勮韩褰遍杻鐝惧叾涓€傚彲浠ョ湅鍒帮紝鍑℃槸鍜屾檪灏氱祼鍚堢殑浠讳綍涓€鍊嬪搧鐗岋紝閮戒笉鏈冧篃鐒℃硶闅荤洴钁椾竴濉婇牁鍩熴€?/p>
<p>鍦ㄥ寳缇庯紝Lululemon鏄汉鍊戦€茶鐟滅張瑷撶反鏅傜殑棣栭伕鍝佺墝锛屼絾鏄疞ululemon涔熶甫涓嶅儏鍍呴毣灏堣ɑ鍦ㄧ憸浼芥湇椋俱€?/p>
<p>姣斿鍦?015骞?鏈堬紝Lululemon鍜屽姞鎷垮ぇ涓€鍌㈠暏閰掑晢鍚堜綔鎺ㄥ嚭闄愰噺鍟ら厭Curiosity Lager銆傞€欐鍟ら厭鐢辨妾懗鍟ら厭鑺卞拰Chinook鍟ら厭鑺卞埗鎴愶紝鍙ｆ劅娓呮柊锛岄檺閲?.8钀摱锛岀壒渚涙韩鍝ヨ彲鏈湴鐨勪竴鍫村崐棣瘮璩姐€佷竴鍫村瀛ｉ煶妯傜瘈鍜屽姞鎷垮ぇ鐨勯儴鍒嗗晢搴椼€侺ululemon姝よ垑鎰忓湒鏄庨’锛屼竴鏄偤鐬惛寮曠敺鎬ф秷璨昏€呯殑闂滆ɑ锛屼簩鏄笎琛屽叕鍙糕€滃敭璩ｇ敓娲绘柟寮忊€濈殑鐞嗗康銆?/p>
<p>鍐嶆瘮濡傦紝Lululemon鍦?017骞村簳灞ゅ浣堣垏鍔犳嬁澶ч◣琛屽搧鐗?mesh鍚堜綔锛屽湪2018骞翠笂绶氭柊娆鹃◣琛屾湇瑁濄€?/p>
<p>鍚屾ǎ鍦?017骞达紝鍑烘柤鏈夋晥鎳夊皪甯傚牬鐠板鐨勮€冩叜锛孡ululemon鍏綀鈥滃崄骞磋▓鍔冣€濄€傚湪閫欎唤瑷堝妰瑁★紝鍏徃鐗瑰垾鎸囧嚭瑕佸湪鈥滅洰鍓嶄笉瀛樺湪绔剁埈鐨勯牁鍩熲€濆缓瑷?0%鐨勫搧鐗屾晥鐩娿€傜洝绠′箣鍓峀ululemon灏卞湪鍏朵粬浼戦枒闋樺煙鏈夋墍鐧煎姏锛屼絾閫欏€嬪崄骞磋▓鍔冩剰鍛宠憲鍏徃鎺ヤ笅渚嗘渻閫蹭竴姝ユ嫇灞曡嚜宸辩殑鐢㈠搧绶氥€?/p>
鐣堕亱鍕曟檪灏氱殑棰ㄥ埉鍚戜腑鍦?
<p>澶ф鍏╀笁骞村墠锛岃兘澶犺瀵熷埌鍦嬪収鐨勭憸浼介ⅷ娼鍦ㄨ垐璧凤紝澶ц涓婏紝涔熷嚭鐝句竴浜涜韩绌跨憸浼芥湇鍜孡egging鐨勪汉銆傛湁娴峰鎿村嫉瑷堝妰鐨凩ululemon鍡呭埌閫欎竴璁婂寲锛岄枊濮嬪姞蹇皪涓湅甯傚牬鐨勪綀灞€銆?/p>
<p>2016骞达紝Lululemon鎸囧嚭鈥滀腑鍦嬫帴涓嬩締鏈冩槸鐧煎睍閲嶅績鈥濓紱鍘诲勾锛孡ululemon鍏ㄧ悆CEO Laurent Potdevin鍦ㄦ帴鍙楅ò瑷婅病缍撻噰瑷檪鍐嶆琛ㄧず锛歀ululemon甯屾湜2020骞存敹鐩婇仈40鍎勭編鍏冿紝鍏朵腑25%灏囦締鑷柤鍦嬮殯甯傚牬锛堝寳缇庡甯傚牬锛夛紝鑰?0鍎勭編鍏冧腑鐨勪竴鍗婂皣渚嗚嚜涓湅甯傚牬銆?/p>
<p>2018骞?鏈?1鏃ワ紝Lululemon鍏綀2018璨″勾绗簩瀛ｅ害璨″牨涔熷彲浠ョ瑕栧嚭鍏跺皪鏂间腑鍦嬬殑閲庡績銆?/p>
<p>绗簩瀛ｅ害锛孡ululemon閵峰敭椤嶅悓姣斿闀?4.5%鑷?.24鍎勭編鍏冿紝鍑堝埄娼よ純鍘诲勾鍚屾湡鐨?870钀編鍏冨鑷?580钀編鍏冿紱浜炴床甯傚牬鍙瘮閵峰敭椤嶅悓姣斿闀?5%锛屼腑鍦嬪競鍫撮浕鍟嗘キ鍕欏悓姣斿闀?00%浠ヤ笂锛屽付鍕曞叕鍙搁浕鍟嗛姺鍞附椤嶅闀?8%銆傞毃寰岋紝Lululemon COO Stuart Haselden鍦ㄨ病鍫辨渻璀颁腑琛ㄧず锛孡ululemon鐩墠浠嶇劧铏曟柤璧锋闅庢锛屾湭渚嗗皣绻肩簩鎿村嫉绶氫笂甯傚牬鍜岀敺瑁濆搧椤烇紝涓﹀湪2018骞存柊澧?0鍌㈤杸搴楋紝鍏朵腑鍗婃暩浣嶆柤鍦嬮殯甯傚牬銆?/p>
<p>鑸囨鍚屾檪锛屾搮闀风ぞ鍗€閬嬬嚐鐨凩ululemon闄ょ灜閵峰敭鐢㈠搧涔熸矑鏈夊繕瑷樼祫绻旂窔涓嬫椿鍕曪紝鍏夋槸涓婂€嬫湀锛屽寳浜€佷笂娴枫€佹繁鍦冲氨鏈変笁鍫存矇娴稿紡鐟滀冀娲惧皪銆傞亷鍘诲叐骞达紝鏇存槸鏈塙nroll China鐟滀冀澶у吀鍦ㄥ寳浜惤鍦般€侺ululemon寰炰締閮芥槸閬告搰閬块枊鏄庢槦浠ｈ█锛屾壘灏婯OL杓斿姪鎺ㄥ唬銆傞€欑ó鐕熼姺鏂瑰紡锛屼篃闈炲父绗﹀悎鍏跺仴搴疯嚜鐒剁殑鍝佺墝鎱嬪害銆?/p>
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<p>Lululemon浠婂勾鍦ㄥ寳浜垑杈︾殑娌夋蹈寮忕憸浼芥淳灏?/p>
<p>Lululemon鎴愯粛鍗佸勾锛岀磵鏂仈鍏嬩笂甯傦紱浜屽崄骞达紝鐧煎姏鍦嬮殯甯傚牬銆傚皪鏂奸€欏€嬪緸灏忕溇閫愭几璧板悜澶х溇锛屽緸閵峰敭鍟嗗搧杞夌偤璨╄常鐢熸椿鏂瑰紡鐨勫搧鐗岃€岃█锛屼笅涓€鍊嬪崄骞淬€佷簩鍗佸勾涓嶇煡閬撳張鏈冨付绲﹀競鍫翠粈楹艰〃鐝俱€?/p>
<p>鍦ㄧ敘妤笉鏂峰壍鏂扮櫦灞曘€佹櫤鑳借瀺鍚堛€佹妧琛撴帹鍕曠殑鏂板舰鍕笅锛屽壍妤€呴渶瑕佷竴鍫村彲浠ユ寚灏庡悇鐢㈡キ鐧煎睍鏂瑰悜銆佸帢娓呭悇鐢㈡キ鐧煎睍鑴堢怠銆佸紩灏庝甫閺堟帴璩囨湰棰ㄥ悜銆佹湁閲嶅ぇ褰遍熆鍔涘拰鍟熺櫦鎬х殑琛屾キ鑱氭渻銆?</p>
<p>2018骞?1鏈?9鏃?30鏃ワ紝鐢卞剟姝愬叕鍙镐富杈︾殑鈥滄櫤鑳界敘妤?缇庡ソ鐢熸椿鈥?018鍎勬瓙鍓垫柊鑰呭勾鏈冩泚绗洓灞嗗壍鏂扮崕闋掔崕鐩涘吀灏囧湪鍖椾含鍦嬭部澶ч厭搴楃洓澶у彫闁嬶紝閫欏皣鏄竴鍫村尟鑱?000鍚嶅悇鐢㈡キ鍓垫柊鑰呫€佽妤牁琚栥€佸湅鍏у鐭ュ悕灏堝偄瀛歌€呯殑琛屾キ鐩涙渻锛涙槸涓€鍫翠互寮曞皫銆佹寚寮曠敘妤ⅷ鍚戠偤鐩殑锛屽暉鐧间甫鍒嗕韩鎴愬姛妗堜緥锛屽皣鍦嬪収澶栧厛鐭ュ鑰呯殑鎬濇兂鎻愬墠甯跺埌鍦嬪収鐨勯爯瑕嬫€х洓鏈冦€?/p>
<p>2018鍎勬瓙鍓垫柊鑰呭勾鏈冩泚绗洓灞嗗壍鏂扮崕闋掔崕鐩涘吀瑭虫儏閺堟帴锛?/p>
<p>https://www.iyiou.com/post/ad/id/705</p>;
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<p>鐗堟瑠鑱叉槑</p><p>鍑′締婧愮偤鍎勬瓙缍茬殑鍏у锛屽叾鐗堟瑠鍧囧爆鍖椾含鍎勬瓙缍茬洘绉戞妧鏈夐檺鍏徃鎵€鏈夈€傛枃绔犲収瀹圭郴浣滆€呭€嬩汉瑙€榛烇紝涓嶄唬琛ㄥ剟姝愬皪瑙€榛炶磰鍚屾垨鏀寔銆?/p>
鍓靛缓涓﹂棞鑱柊璩埗
<p>鏇剧敤寰俊鐧婚寗鍎勬瓙缍蹭絾娌掓湁鐢ㄦ墜姗熻ɑ鍐婇亷鍎勬瓙鐨勭敤鎴?/p>
<p>娌掓湁瑷诲唺閬庡剟姝愮恫鐨勬柊鐢ㄦ埗</p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.hiishop.com/cate/beiketou/">adidas 璨濇闉?/a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞adidas 瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WHP</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.hiishop.com/">http://www.hiishop.com/</a>;锛?
<p>鐔遍杸鎼滅储</p>
浜哄伐鏅鸿兘澶ф暩鎿氶洸瑷堢畻鏅鸿兘纭欢钀墿浜掕伅ARVR鐒′汉椐曢姗熷櫒浜洪噾铻嶇鎶€鍗€濉婇張鏂伴浂鍞?
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[ 鍎勬瓙灏庤畝 ] 鈥婰ululemon鎴愯粛鍗佸勾锛岀磵鏂仈鍏嬩笂甯傦紱浜屽崄骞达紝鐧煎姏鍦嬮殯甯傚牬銆傞€欏€嬪搧鐗屽緸灏忕溇閫愭几璧板悜澶х溇锛屽緸閵峰敭鍟嗗搧杞夌偤璨╄常鐢熸椿鏂瑰紡銆?
鍦栫墖渚嗚嚜鈥滄澅鏂笽C鈥?
<p>鐩歌純鏂煎叾浠栧凡缍撳湪涓湅闁嬭ō闁€搴楃殑鍦嬪閬嬪嫊鍝佺墝鑰岃█锛孡ululemon锛堥湶闇叉妾級鏄捣姝ヨ純鏅氱殑涓€鍌紝浣嗘槸閫欎甫娌掓湁濡ㄧ瑭插搧鐗屽湪娑堣不鑰呯暥涓殑娴佽绋嬪害銆傜浉鍙嶏紝鍦嬪濡傝壘钖囧厭(Avril Lavigne) 銆佸嚤鐗孤锋韩绲茶悐鐗?(Kate Winslet) 銆佸湅鍏у缇庡閬斾汉鐗涚埦绛夐兘鏄疞ululemon鐨勬搧璀疯€呫€?/p>
<p>浣滅偤鍦ㄤ竴鍊嬬湅浼煎皬鐪剧殑鏂瑰悜涓婃懜鐖痪鎵撶殑鍝佺墝锛孡ululemon鏄€庨杭涓€姝ユ鐧煎睍鎴愪粖澶╃殑妯ｅ瓙鐨勶紝闄ょ灜鐟滀冀鏈嶅張鍦ㄥ槜瑭﹀摢浜涙柟鍚戯紵</p>
寰炰竴姊濆コ澹憸浼借げ瑾捣
<p>1998骞达紝Lululemon鍓佃睛鏂煎姞鎷垮ぇ婧摜鑿紝鍔犳嬁澶т汉Dennis Wilson锛堜腹灏兼柉路濞佺埦妫級鍙冨姞鐟滀冀鐝檪鐧肩従鐝笂寰堝鍚屽鎵€绌跨殑琛ｆ湇涓︿笉鑸掗仼銆傜敱鏂肩湅鍒伴€欎簺妫夋粚缍告贩绱＄箶鐗╁仛鎴愮殑閬嬪嫊鏈嶄笉鑳藉吋椤ц布韬€佹帓姹楃殑鏁堟灉锛學ilson闁嬪鑷鍒朵綔璧峰コ澹憸浼介亱鍕曡げ锛屽悓鏅傞枊瑷灜涓€鍊嬪皬鍨嬭ō瑷堝銆侀浂鍞簵鍜岀憸浼介え銆?/p>
<p>浣嗗闅涗笂锛岄€欎甫涓嶆槸Wilson鐨勭涓€娆″壍妤€?979骞达紝Wilson闁嬭睛鐬竴鍌㈠悕鐐篧estbeach Company鐨勬湇瑁濋浂鍞紒妤€傛寰岀殑鍗佸叓骞磋！锛學ilson涓€鐩村湪绱牴鏂煎敭璩ｆ粦闆€佹矕娴鍌欑殑琛岀暥銆傜洿鍒癢ilson鎰忚瓨鍒板湪鐟滀冀鏈嶉＞甯傚牬涓紝濂虫€ф秷璨昏€呭皪鏂奸亱鍕曟湇椋惧鐢ㄦ€с€佽垝閬╁害銆佹檪灏氭劅绛夋柟闈㈢殑闇€姹傛矑鏈夎寰堝ソ鍦版豢瓒筹紝鎵嶈常鎺塛estbeach Company锛屾垚绔嬬灜Lululemon Athletica Inc.銆?/p>
<p>闅ㄥ緦鐨勬暩骞磋！锛孡ululemon涓嶆柗鐮旂櫦鏂板搧锛岀洿鍒?007骞寸祩鏂煎湪绱嶆柉閬斿厠涓婂競銆?/p>
<p>涓嶉亷Lululemon涓﹂潪姣忎欢鐢㈠搧閮借畵浜烘寫涓嶅嚭鐟曠柕銆傜敱鏂艰嫢骞规鐨勭敘鍝佸彫鍥烇紝浠ュ強Wilson鏈汉骞虫檪鐧艰〃鐨勪竴浜涜█璜栬畵鍏徃鎵垮彈鐬伎璜栧鍔涖€傛瘮濡傚湪娑堣不鑰呮姇瑷碙ululemon鐢㈠搧闈㈡枡閬庤紩閬庤杽锛屽鏄撴毚闇叉秷璨昏€呭お澶氳韩楂旈儴浣嶆檪锛學ilson鍙嶉绋扁€滅憸浼借げ涓嶆槸鐐鸿韩鏉愪笉濂界殑浜鸿ō瑷堢殑鈥濄€?/p>
<p>姝ｅ洜鐐洪€欎竴绯诲垪鐨勫晱椤岋紝Wilson鍦?006骞村氨杩柤澹撳姏杈幓Lululemon CEO鐨勮伔浣嶏紝涓﹀皣48%鐨勮偂浠藉嚭鍞€?012骞达紝Wilson鏇存槸閫€鍑烘棩甯搁泦鍦樼鐞嗐€傚啀涔嬪緦锛屽彲鎯宠€岀煡锛學ilson闆㈤枊鐬叕鍙搞€?/p>
Lululemon涓嶅儏鍍呮槸鐟滀冀鏈?
<p>鍦ˋthleisure锛圓thletic閬嬪嫊鑸嘗eisure浼戦枒鐩哥祼鍚堬級闋樺煙涓紝鏈塏ike銆?a href="http://www.hiishop.com/product/adidas-eqt-support-adv-bb0543/">adidas 娼瀷</a>鍜孉didas銆丳uma绛夐亱鍕曞搧鐗岄€插叆锛屼篃涓嶆柗鏈夊悇绋皬鐪捐ō瑷堝斧鍝佺墝鎴栬€呭揩鏅傚皻鍝佺墝鐨勮韩褰遍杻鐝惧叾涓€傚彲浠ョ湅鍒帮紝鍑℃槸鍜屾檪灏氱祼鍚堢殑浠讳綍涓€鍊嬪搧鐗岋紝閮戒笉鏈冧篃鐒℃硶闅荤洴钁椾竴濉婇牁鍩熴€?/p>
<p>鍦ㄥ寳缇庯紝Lululemon鏄汉鍊戦€茶鐟滅張瑷撶反鏅傜殑棣栭伕鍝佺墝锛屼絾鏄疞ululemon涔熶甫涓嶅儏鍍呴毣灏堣ɑ鍦ㄧ憸浼芥湇椋俱€?/p>
<p>姣斿鍦?015骞?鏈堬紝Lululemon鍜屽姞鎷垮ぇ涓€鍌㈠暏閰掑晢鍚堜綔鎺ㄥ嚭闄愰噺鍟ら厭Curiosity Lager銆傞€欐鍟ら厭鐢辨妾懗鍟ら厭鑺卞拰Chinook鍟ら厭鑺卞埗鎴愶紝鍙ｆ劅娓呮柊锛岄檺閲?.8钀摱锛岀壒渚涙韩鍝ヨ彲鏈湴鐨勪竴鍫村崐棣瘮璩姐€佷竴鍫村瀛ｉ煶妯傜瘈鍜屽姞鎷垮ぇ鐨勯儴鍒嗗晢搴椼€侺ululemon姝よ垑鎰忓湒鏄庨’锛屼竴鏄偤鐬惛寮曠敺鎬ф秷璨昏€呯殑闂滆ɑ锛屼簩鏄笎琛屽叕鍙糕€滃敭璩ｇ敓娲绘柟寮忊€濈殑鐞嗗康銆?/p>
<p>鍐嶆瘮濡傦紝Lululemon鍦?017骞村簳灞ゅ浣堣垏鍔犳嬁澶ч◣琛屽搧鐗?mesh鍚堜綔锛屽湪2018骞翠笂绶氭柊娆鹃◣琛屾湇瑁濄€?/p>
<p>鍚屾ǎ鍦?017骞达紝鍑烘柤鏈夋晥鎳夊皪甯傚牬鐠板鐨勮€冩叜锛孡ululemon鍏綀鈥滃崄骞磋▓鍔冣€濄€傚湪閫欎唤瑷堝妰瑁★紝鍏徃鐗瑰垾鎸囧嚭瑕佸湪鈥滅洰鍓嶄笉瀛樺湪绔剁埈鐨勯牁鍩熲€濆缓瑷?0%鐨勫搧鐗屾晥鐩娿€傜洝绠′箣鍓峀ululemon灏卞湪鍏朵粬浼戦枒闋樺煙鏈夋墍鐧煎姏锛屼絾閫欏€嬪崄骞磋▓鍔冩剰鍛宠憲鍏徃鎺ヤ笅渚嗘渻閫蹭竴姝ユ嫇灞曡嚜宸辩殑鐢㈠搧绶氥€?/p>
鐣堕亱鍕曟檪灏氱殑棰ㄥ埉鍚戜腑鍦?
<p>澶ф鍏╀笁骞村墠锛岃兘澶犺瀵熷埌鍦嬪収鐨勭憸浼介ⅷ娼鍦ㄨ垐璧凤紝澶ц涓婏紝涔熷嚭鐝句竴浜涜韩绌跨憸浼芥湇鍜孡egging鐨勪汉銆傛湁娴峰鎿村嫉瑷堝妰鐨凩ululemon鍡呭埌閫欎竴璁婂寲锛岄枊濮嬪姞蹇皪涓湅甯傚牬鐨勪綀灞€銆?/p>
<p>2016骞达紝Lululemon鎸囧嚭鈥滀腑鍦嬫帴涓嬩締鏈冩槸鐧煎睍閲嶅績鈥濓紱鍘诲勾锛孡ululemon鍏ㄧ悆CEO Laurent Potdevin鍦ㄦ帴鍙楅ò瑷婅病缍撻噰瑷檪鍐嶆琛ㄧず锛歀ululemon甯屾湜2020骞存敹鐩婇仈40鍎勭編鍏冿紝鍏朵腑25%灏囦締鑷柤鍦嬮殯甯傚牬锛堝寳缇庡甯傚牬锛夛紝鑰?0鍎勭編鍏冧腑鐨勪竴鍗婂皣渚嗚嚜涓湅甯傚牬銆?/p>
<p>2018骞?鏈?1鏃ワ紝Lululemon鍏綀2018璨″勾绗簩瀛ｅ害璨″牨涔熷彲浠ョ瑕栧嚭鍏跺皪鏂间腑鍦嬬殑閲庡績銆?/p>
<p>绗簩瀛ｅ害锛孡ululemon閵峰敭椤嶅悓姣斿闀?4.5%鑷?.24鍎勭編鍏冿紝鍑堝埄娼よ純鍘诲勾鍚屾湡鐨?870钀編鍏冨鑷?580钀編鍏冿紱浜炴床甯傚牬鍙瘮閵峰敭椤嶅悓姣斿闀?5%锛屼腑鍦嬪競鍫撮浕鍟嗘キ鍕欏悓姣斿闀?00%浠ヤ笂锛屽付鍕曞叕鍙搁浕鍟嗛姺鍞附椤嶅闀?8%銆傞毃寰岋紝Lululemon COO Stuart Haselden鍦ㄨ病鍫辨渻璀颁腑琛ㄧず锛孡ululemon鐩墠浠嶇劧铏曟柤璧锋闅庢锛屾湭渚嗗皣绻肩簩鎿村嫉绶氫笂甯傚牬鍜岀敺瑁濆搧椤烇紝涓﹀湪2018骞存柊澧?0鍌㈤杸搴楋紝鍏朵腑鍗婃暩浣嶆柤鍦嬮殯甯傚牬銆?/p>
<p>鑸囨鍚屾檪锛屾搮闀风ぞ鍗€閬嬬嚐鐨凩ululemon闄ょ灜閵峰敭鐢㈠搧涔熸矑鏈夊繕瑷樼祫绻旂窔涓嬫椿鍕曪紝鍏夋槸涓婂€嬫湀锛屽寳浜€佷笂娴枫€佹繁鍦冲氨鏈変笁鍫存矇娴稿紡鐟滀冀娲惧皪銆傞亷鍘诲叐骞达紝鏇存槸鏈塙nroll China鐟滀冀澶у吀鍦ㄥ寳浜惤鍦般€侺ululemon寰炰締閮芥槸閬告搰閬块枊鏄庢槦浠ｈ█锛屾壘灏婯OL杓斿姪鎺ㄥ唬銆傞€欑ó鐕熼姺鏂瑰紡锛屼篃闈炲父绗﹀悎鍏跺仴搴疯嚜鐒剁殑鍝佺墝鎱嬪害銆?/p>
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<p>Lululemon浠婂勾鍦ㄥ寳浜垑杈︾殑娌夋蹈寮忕憸浼芥淳灏?/p>
<p>Lululemon鎴愯粛鍗佸勾锛岀磵鏂仈鍏嬩笂甯傦紱浜屽崄骞达紝鐧煎姏鍦嬮殯甯傚牬銆傚皪鏂奸€欏€嬪緸灏忕溇閫愭几璧板悜澶х溇锛屽緸閵峰敭鍟嗗搧杞夌偤璨╄常鐢熸椿鏂瑰紡鐨勫搧鐗岃€岃█锛屼笅涓€鍊嬪崄骞淬€佷簩鍗佸勾涓嶇煡閬撳張鏈冨付绲﹀競鍫翠粈楹艰〃鐝俱€?/p>
<p>鍦ㄧ敘妤笉鏂峰壍鏂扮櫦灞曘€佹櫤鑳借瀺鍚堛€佹妧琛撴帹鍕曠殑鏂板舰鍕笅锛屽壍妤€呴渶瑕佷竴鍫村彲浠ユ寚灏庡悇鐢㈡キ鐧煎睍鏂瑰悜銆佸帢娓呭悇鐢㈡キ鐧煎睍鑴堢怠銆佸紩灏庝甫閺堟帴璩囨湰棰ㄥ悜銆佹湁閲嶅ぇ褰遍熆鍔涘拰鍟熺櫦鎬х殑琛屾キ鑱氭渻銆?</p>
<p>2018骞?1鏈?9鏃?30鏃ワ紝鐢卞剟姝愬叕鍙镐富杈︾殑鈥滄櫤鑳界敘妤?缇庡ソ鐢熸椿鈥?018鍎勬瓙鍓垫柊鑰呭勾鏈冩泚绗洓灞嗗壍鏂扮崕闋掔崕鐩涘吀灏囧湪鍖椾含鍦嬭部澶ч厭搴楃洓澶у彫闁嬶紝閫欏皣鏄竴鍫村尟鑱?000鍚嶅悇鐢㈡キ鍓垫柊鑰呫€佽妤牁琚栥€佸湅鍏у鐭ュ悕灏堝偄瀛歌€呯殑琛屾キ鐩涙渻锛涙槸涓€鍫翠互寮曞皫銆佹寚寮曠敘妤ⅷ鍚戠偤鐩殑锛屽暉鐧间甫鍒嗕韩鎴愬姛妗堜緥锛屽皣鍦嬪収澶栧厛鐭ュ鑰呯殑鎬濇兂鎻愬墠甯跺埌鍦嬪収鐨勯爯瑕嬫€х洓鏈冦€?/p>
<p>2018鍎勬瓙鍓垫柊鑰呭勾鏈冩泚绗洓灞嗗壍鏂扮崕闋掔崕鐩涘吀瑭虫儏閺堟帴锛?/p>
<p>https://www.iyiou.com/post/ad/id/705</p>;
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<p>鐗堟瑠鑱叉槑</p><p>鍑′締婧愮偤鍎勬瓙缍茬殑鍏у锛屽叾鐗堟瑠鍧囧爆鍖椾含鍎勬瓙缍茬洘绉戞妧鏈夐檺鍏徃鎵€鏈夈€傛枃绔犲収瀹圭郴浣滆€呭€嬩汉瑙€榛烇紝涓嶄唬琛ㄥ剟姝愬皪瑙€榛炶磰鍚屾垨鏀寔銆?/p>
鍓靛缓涓﹂棞鑱柊璩埗
<p>鏇剧敤寰俊鐧婚寗鍎勬瓙缍蹭絾娌掓湁鐢ㄦ墜姗熻ɑ鍐婇亷鍎勬瓙鐨勭敤鎴?/p>
<p>娌掓湁瑷诲唺閬庡剟姝愮恫鐨勬柊鐢ㄦ埗</p>
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by moug62810901
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