愛迪達胃不再看電視廣告瞭”，他也打算這
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<a href="http://www.hiishop.com/">adidas 瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慳didas 瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨刟didas澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">鏈懆涓夛紝 adidas 琛涜。 鐪熷亣 鍜屾剾杩仈 CEO Kasper Rorsted 鍦ㄦ帴鍙?CNBC 閲囪í鐨勬檪鍊欏浣堢灜浠栧€戝湪鎶曞唬鍛婇€欎欢浜嬫儏涓婄殑杞夎畩銆備粬鍊戝皣娓涘皯闆昏寤ｅ憡鐨勬姇鏀撅紝鍔犲ぇ鏁稿瓧浜掑嫊寤ｅ憡鎶曟斁銆?adidas original琛涜。
鏈懆涓夛紝<a href="http://www.hiishop.com/product/adidas-weiyi-89/">adidas 琛涜。 鐪熷亣</a>鍜屾剾杩仈 CEO Kasper Rorsted 鍦ㄦ帴鍙?CNBC 閲囪í鐨勬檪鍊欏浣堢灜浠栧€戝湪鎶曞唬鍛婇€欎欢浜嬫儏涓婄殑杞夎畩銆備粬鍊戝皣娓涘皯闆昏寤ｅ憡鐨勬姇鏀撅紝鍔犲ぇ鏁稿瓧浜掑嫊寤ｅ憡鎶曟斁銆?
<p> <a href="http://www.hiishop.com/product/adidas-weiyi-88/">adidas original琛涜。</a>鍜屾剾杩仈鍘诲勾鍓涗笂浠荤殑鏂?CEO Kasper Rorsted 鐨勯€欐琛ㄦ厠锛岀湅涓婂幓鏇村儚鏄€欒偂澶у嫝涓嬫渶鏂扮殑鏈夊姏鏀寔鑰呫€?鍏ㄧ悆寤ｅ憡鏀嚭姣忓鍔?1 缇庡厓锛屽叾涓氨鏈?72 缇庡垎鐢ㄦ柤鏁稿瓧寤ｅ憡銆?</p>
<p> 鈥滃皪鎴戝€戜締瑾紝鏁稿瓧浜掑嫊鏄渶闂滈嵉鐨勶紱浣犲啀涔熶笉鐪嬮浕瑕栧唬鍛婄灜銆傗€?</p>
<p> 鏈懆涓夛紝鎰涜开閬?CEO Kasper Rorsted 鍦ㄦ帴鍙?CNBC 閲囪í鐨勬檪鍊欏浣堢灜浠栧€戝湪鎶曞唬鍛婇€欎欢浜嬫儏涓婄殑杞夎畩銆?</p>
<p> </p>
<p> Kasper Rorsted 鐨勯€欑暘瑭变甫涓嶆柊楫紝灏ゅ叾鏄湪寤ｅ憡妤暣楂旈兘鍦ㄥ線绶氫笂杞夌Щ鐨勬儏娉佷笅銆傛牴鎿氭暩鎿氬叕鍙?IHS Markit 鍘诲勾骞村簳鐧间綀鐨勫牨鍛婏紝闆栫劧鍘诲勾闆昏寤ｅ憡鍦ㄥ叏鐞冨唬鍛婃敹鍏ヤ腑鍗犲埌 36%锛堜絾鍒ュ繕鐬?2016 骞撮珨鑲插ぇ璩藉拰缇庡湅鏀挎不澶ч伕灏嶉浕瑕栧唬鍛婄殑鎷夊嫊浣滅敤锛夛紝渚濈劧鏄渶閲嶈鐨勫唬鍛婃笭閬擄紝涓嶉亷鍦ㄦ湭渚嗕簲骞村収锛岀従鍦ㄥ崰姣旂偤 30% 鐨勬暩瀛楀唬鍛婄殑鏀跺叆灏辨渻瓒呴亷闆昏寤ｅ憡鐬€?</p>
<p> 鍦ㄤ腑鍦嬪競鍫达紝2016 骞寸窔涓婂唬鍛婃敹鍏ュ氨宸茬稉姣旈浕瑕栧唬鍛婃敹鍏ラ珮鍑?17%锛屽樊椤嶅ぇ绱勭偤 150 鍎勭編鍏冦€?</p>
<p> 鎵€浠ユ剾杩仈鍘诲勾鍓涗笂浠荤殑鏂?CEO Kasper Rorsted 鐨勯€欐琛ㄦ厠锛岀湅涓婂幓鏇村儚鏄€欒偂澶у嫝涓嬫渶鏂扮殑鏈夊姏鏀寔鑰呫€?</p>
<p> 鍦ㄦ渶杩戠殑绋ó閲囪í涓紝閫欎綅渚嗚嚜寰峰湅蹇秷鍝侀泦鍦樻饥楂樼殑鍓?CEO 閮介’寰楀緢婵€閫诧紝浠栬鎰涜开閬斿湪鈥滅編鍦嬪競鍫寸殑琛ㄧ従閬犵ū涓嶄笂婊挎剰鈥濄€佷篃鍋氬ソ鐬€滃拰 Under Armour 鎴伴鐨勬簴鍌欌€濓紝鏇撮噸瑕佺殑锛屽墖鏄厹鍞粬鐐哄叕鍙稿埗瀹氱殑鏂扮瓥鐣ワ紝鏁稿瓧鍖栧氨鏄叾涓箣涓€銆?</p>
<p> 瀵﹂殯涓婏紝鍦?2013 骞撮浄瀵岀Ξ鑷ㄥ嵄鍙楀懡閲嶆帉瀵舵綌锛屽洖姝稿緦棣栨鍏枊璎涜┍鍚屾ǎ鏄澧炲姞鏁稿瓧寤ｅ憡鐨勬姇鏀惧崰姣旓紝寰炲偝绲卞獟楂旈€愭杞夌Щ鍒版暩瀛楃嚐閵烽櫍鍦般€?</p>
<p> Kasper Rorsted 鍚屾ǎ绠楁槸灏嶆柤鎰涜开閬斿姏鎸界媯鐎剧殑浜猴紝鑰屼綘寰炴剾杩仈鐨勮病鍫变腑涔熻兘寰堝鏄撴劅鍙楀埌浠栧皪鎰涜开閬旂殑鏁稿瓧鍖栨敼閫犮€備粬鍊戞彁鍒?digital 閫欏€嬭鐨勬鏁歌秺渚嗚秺澶氥€傚湪 2015 骞磋病鍫变腑锛屾剾杩仈鏄庣⒑鎸囧嚭鐬墍鍦ㄨ妤殑瓒ㄥ嫝锛氣€滄暩瀛楀寲銆侀兘甯傚寲浠ュ強鍊嬩汉鍖栤€濓紝涓﹁ō涓嬬灜鈥滃湪 2017 骞村勾搴曚箣鍓嶏紝灏囨暩瀛楃郴绲变腑鐨勭敤鎴舵暩閲忔彁楂樺埌 2.5 鍎勪汉浠ヤ笂鈥濈殑鐩銆?</p>
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<p> 鐩＄浠婂勾 1 鏈?adidas originals 鐨勫唬鍛婂ぇ鐗?ORIGINAL is never finished锛堝師鍓典笉鎭級鐩墠姝ｅ湪闆昏濯掗珨涓婂悇绋吉鎾紝浣嗛€欐敮寤ｅ憡鏈€鍒濈櫥闄稿湪 YouTube 骞宠嚭锛屼甫鎴嚦鐩墠鐨勭恫绲℃挱鏀鹃噺宸茬稉閬斿埌鐬?2220 钀銆?</p>
<p> 鍦嶇篂钁楅€欐敮寤ｅ憡鐨勫悇绋闋伙細浠ｈ█浜?Snoopy Dogg 閲嶆柊婕旂构浠栫殑缍撳吀鍓典綔銆佽€佹粦鎵?Mark Gonzales 鎴蹭豢鐨勬粦鏉垮嫊浣溿€?瑾敱姝屾墜 Desiigner 鍙楅個閫茶鐨勫叏鏂版贩闊斥€︹€︿甫涓嶆渻鍦ㄩ浕瑕栦笂鐪嬪埌銆傞€欎簺鍏у鍖栫殑婧濋€氳澶у叕鍙歌獚鐐烘墠鏄拰浜掕伅缍插師浣忔皯鐨勪氦娴佹柟寮忋€?</p>
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<p> 鎿氫竴浣嶆帴杩戞剾杩仈寤ｅ憡妤嫏鐨勪汉澹悜銆婂ソ濂囧績鏃ュ牨銆嬮€忛湶锛岄浕瑕栧唬鍛婂瓨鍦ㄦ劅钖勫急宸茬稉涓嶈兘绠楁槸涓€浠舵柊楫簨銆傚湪鎰涜开閬旀棗涓嬬殑涓€鍊嬪搧鐗屽暉鐢ㄧ殑寤ｅ憡鍏徃瑁★紝宸茬稉骞句箮娌掓湁涓€鍊嬧€滃公鍝佺墝鐞嗛爢璩囩敘锛屽嚭璎€鍔冪瓥鐨勫偝绲卞唬鍛婂叕鍙糕€濓紝澶у鏁稿鍌崇殑绱犳潗閮芥槸鍏ㄧ悆绺介儴鍒朵綔濂界殑锛屾湁鏅傚€欎竴浜涜闋荤礌鏉愶紝鐢氳嚦鏈冧締鑷?Hypebeast 閫欐ǎ鐨勭窔涓婃疆娴佸獟楂斻€?</p>
<p> 鐣剁劧锛屾剾杩仈涔熶甫闈為€欏€嬭妤！鍞竴涓€鍊嬮噸蹇冭綁鍚戠窔涓婄殑鍏徃銆?</p>
<p> 鍘诲勾 2 鏈堬紝Under Armour 鐨勫搧鐗岀嚐閵烽儴闁€鐨勯珮绱氬壇绺借 Adrienne Lofton 琛ㄧず锛屽浠?Under Armour 鏁稿瓧寤ｅ憡鍜岄浕瑕栧唬鍛婄殑姣斾緥澶х磩鍚勫崰涓€鍗婏紝鑰岄亷鍘婚€欏€嬫瘮渚嬫槸 30% 鍜?70%銆?</p>
<p> 鑰愬悏鍦?2015 骞存湯灏卞叕浣堢灜浠栧€戠殑浜斿勾瑷堝妰锛屽叾涓暩瀛楅姺鍞殑妤嫏鐩澧為暦 600%锛岄鍗囧埌 110 鍎勭編鍏冦€?</p>
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<p> 涓嶉亷瑾捣渚嗭紝瀵舵綌鎵嶆槸鏈€鍏堝暉鍕曟暩瀛楀寲杞夊瀷鐨勫ぇ鍏徃涔嬩竴銆?012 骞村娼斿湪鍌崇当濯掗珨寤ｅ憡涓婄殑鑺辫不宸茬稉鍚屾瘮涓嬮檷鐬?2.4%锛屼絾姝愯悐闆呴泦鍦樺拰鑱悎鍒╄彲鍦ㄩ€欎竴闋樺煙鐨勬姇鍏ョ暥骞村悓姣旈倓鍒嗗垾涓婃疾鐬?27.4% 鍜?5.7%銆?</p>
<p> 鎿氬競鍫寸爺绌跺叕鍙?eMarketer 鐧间綀鐨勬暩鎿氾紝2013 骞存秷璨昏€呭钩鍧囨瘡澶╁湪鏁稿瓧濯掗珨涓婅姳璨荤殑鏅傞枔棣栨瓒呴亷鐪嬮浕瑕栫殑鏅傞枔銆傛摎浼拌▓锛屾垚浜哄钩鍧囨瘡澶╁湪缍茬怠銆佺Щ鍕曡ō鍌欐垨鍏朵粬鏁稿瓧濯掗珨涓婅姳璨讳簲灏忔檪锛岀浉姣斾箣涓嬶紝涓€鑸汉姣忓ぉ鐪嬮浕瑕栫殑鏅傞枔鐐?4 灏忔檪 31 鍒嗐€?</p>
<p> 鈥滄秷璨昏€呭湪鍝！锛屾垜鍊戝氨璺熷埌鍝！銆傗€濆埌鐬?2015 骞达紝瀵舵綌澶т腑鑿崁鍌虫挱鑸囧叕闂滃壇绺借瑷辨湁鍌戝湪鎺ュ彈銆婂ソ濂囧績鏃ュ牨銆嬬殑閲囪í鏅傦紝涓冩浣跨敤鐬€欏彞瑭辩嚐閵烽噾鍙ワ紝闆栫劧瀵舵綌涓︽湭鍏枊鍦ㄦ暩瀛楀獟楂旀笭閬撲笂鍏烽珨鐨勮姳璨绘瘮渚嬶紝浣嗕粬鍊戝湪閲囪臣涓▊鎰忚珖鍙婄殑閮芥槸鏁稿瓧鍖栫嚐閵锋渚嬨€?</p>
<p> 浣嗗嵆渚垮埌鐝惧湪锛屾湁闂溾€滈浕瑕栧唬鍛婁粛鐒舵槸涓绘祦鈥濄€佲€滈浕瑕栦緷鐒舵渶琚俊璩寸殑濯掗珨鈥濈瓑瑙€榛炰緷鐒朵笉涔忔敮鎸佽€咃紝鍚屾ǎ鏈変笉鍚岃鐮旀妲嬬殑鏁告摎涔熷湪璀夋槑閫欎竴榛炪€傛瘮濡傛牴鎿?Kantar TNS 鍘诲勾 6 鏈堝湪涓湅鍋氱殑涓€浠藉牨鍛婂氨椤ず锛?闆栫劧鍦ㄧ窔濯掗珨钃媰鐧煎睍锛屾惗鍗犵灜澶ч儴鍒嗙殑绶氫笅绱欏獟銆侀浕鑷哄唬鎾瓑濯掗珨璩囨簮锛屼絾闆昏浣滅偤澶氬獟楂旇硣婧愪粛鐒朵繚鎸?70% 鐨勯珮浣跨敤绮樻€с€?</p>
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<p> 鍦栫墖渚嗘簮锛欿antar TNS </p>
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<p> 鏍规摎鍏ㄧ悆濯掍粙鎶曟斁鍏徃缇ら倯鐨勬暩鎿氾紝2016 骞达紝鍏ㄧ悆寤ｅ憡鏀嚭姣忓鍔?1 缇庡厓鍏朵腑灏辨湁72 缇庡垎鐢ㄦ柤鏁稿瓧寤ｅ憡锛?1 缇庡垎鐢ㄦ柤闆昏寤ｅ憡锛涜€屽埌 2017 骞达紝鍓囧皣鏈?77 缇庡垎鐢ㄦ柤鏁稿瓧锛?7 缇庡垎鐢ㄦ柤闆昏寤ｅ憡銆?</p>
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<p> 路END路
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<p> Kasper Rorsted 鍚屾ǎ绠楁槸灏嶆柤鎰涜开閬斿姏鎸界媯鐎剧殑浜猴紝鑰屼綘寰炴剾杩仈鐨勮病鍫变腑涔熻兘寰堝鏄撴劅鍙楀埌浠栧皪鎰涜开閬旂殑鏁稿瓧鍖栨敼閫犮€備粬鍊戞彁鍒?digital 閫欏€嬭鐨勬鏁歌秺渚嗚秺澶氥€傚湪 2015 骞磋病鍫变腑锛屾剾杩仈鏄庣⒑鎸囧嚭鐬墍鍦ㄨ妤殑瓒ㄥ嫝锛氣€滄暩瀛楀寲銆侀兘甯傚寲浠ュ強鍊嬩汉鍖栤€濓紝涓﹁ō涓嬬灜鈥滃湪 2017 骞村勾搴曚箣鍓嶏紝灏囨暩瀛楃郴绲变腑鐨勭敤鎴舵暩閲忔彁楂樺埌 2.5 鍎勪汉浠ヤ笂鈥濈殑鐩銆?</p>
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<p> 鐩＄浠婂勾 1 鏈?adidas originals 鐨勫唬鍛婂ぇ鐗?ORIGINAL is never finished锛堝師鍓典笉鎭級鐩墠姝ｅ湪闆昏濯掗珨涓婂悇绋吉鎾紝浣嗛€欐敮寤ｅ憡鏈€鍒濈櫥闄稿湪 YouTube 骞宠嚭锛屼甫鎴嚦鐩墠鐨勭恫绲℃挱鏀鹃噺宸茬稉閬斿埌鐬?2220 钀銆?</p>
<p> 鍦嶇篂钁楅€欐敮寤ｅ憡鐨勫悇绋闋伙細浠ｈ█浜?Snoopy Dogg 閲嶆柊婕旂构浠栫殑缍撳吀鍓典綔銆佽€佹粦鎵?Mark Gonzales 鎴蹭豢鐨勬粦鏉垮嫊浣溿€?瑾敱姝屾墜 Desiigner 鍙楅個閫茶鐨勫叏鏂版贩闊斥€︹€︿甫涓嶆渻鍦ㄩ浕瑕栦笂鐪嬪埌銆傞€欎簺鍏у鍖栫殑婧濋€氳澶у叕鍙歌獚鐐烘墠鏄拰浜掕伅缍插師浣忔皯鐨勪氦娴佹柟寮忋€?</p>
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<p> 鍘诲勾 2 鏈堬紝Under Armour 鐨勫搧鐗岀嚐閵烽儴闁€鐨勯珮绱氬壇绺借 Adrienne Lofton 琛ㄧず锛屽浠?Under Armour 鏁稿瓧寤ｅ憡鍜岄浕瑕栧唬鍛婄殑姣斾緥澶х磩鍚勫崰涓€鍗婏紝鑰岄亷鍘婚€欏€嬫瘮渚嬫槸 30% 鍜?70%銆?</p>
<p> 鑰愬悏鍦?2015 骞存湯灏卞叕浣堢灜浠栧€戠殑浜斿勾瑷堝妰锛屽叾涓暩瀛楅姺鍞殑妤嫏鐩澧為暦 600%锛岄鍗囧埌 110 鍎勭編鍏冦€?</p>
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<p> 鎿氬競鍫寸爺绌跺叕鍙?eMarketer 鐧间綀鐨勬暩鎿氾紝2013 骞存秷璨昏€呭钩鍧囨瘡澶╁湪鏁稿瓧濯掗珨涓婅姳璨荤殑鏅傞枔棣栨瓒呴亷鐪嬮浕瑕栫殑鏅傞枔銆傛摎浼拌▓锛屾垚浜哄钩鍧囨瘡澶╁湪缍茬怠銆佺Щ鍕曡ō鍌欐垨鍏朵粬鏁稿瓧濯掗珨涓婅姳璨讳簲灏忔檪锛岀浉姣斾箣涓嬶紝涓€鑸汉姣忓ぉ鐪嬮浕瑕栫殑鏅傞枔鐐?4 灏忔檪 31 鍒嗐€?</p>
<p> 鈥滄秷璨昏€呭湪鍝！锛屾垜鍊戝氨璺熷埌鍝！銆傗€濆埌鐬?2015 骞达紝瀵舵綌澶т腑鑿崁鍌虫挱鑸囧叕闂滃壇绺借瑷辨湁鍌戝湪鎺ュ彈銆婂ソ濂囧績鏃ュ牨銆嬬殑閲囪í鏅傦紝涓冩浣跨敤鐬€欏彞瑭辩嚐閵烽噾鍙ワ紝闆栫劧瀵舵綌涓︽湭鍏枊鍦ㄦ暩瀛楀獟楂旀笭閬撲笂鍏烽珨鐨勮姳璨绘瘮渚嬶紝浣嗕粬鍊戝湪閲囪臣涓▊鎰忚珖鍙婄殑閮芥槸鏁稿瓧鍖栫嚐閵锋渚嬨€?</p>
<p> 浣嗗嵆渚垮埌鐝惧湪锛屾湁闂溾€滈浕瑕栧唬鍛婁粛鐒舵槸涓绘祦鈥濄€佲€滈浕瑕栦緷鐒舵渶琚俊璩寸殑濯掗珨鈥濈瓑瑙€榛炰緷鐒朵笉涔忔敮鎸佽€咃紝鍚屾ǎ鏈変笉鍚岃鐮旀妲嬬殑鏁告摎涔熷湪璀夋槑閫欎竴榛炪€傛瘮濡傛牴鎿?Kantar TNS 鍘诲勾 6 鏈堝湪涓湅鍋氱殑涓€浠藉牨鍛婂氨椤ず锛?闆栫劧鍦ㄧ窔濯掗珨钃媰鐧煎睍锛屾惗鍗犵灜澶ч儴鍒嗙殑绶氫笅绱欏獟銆侀浕鑷哄唬鎾瓑濯掗珨璩囨簮锛屼絾闆昏浣滅偤澶氬獟楂旇硣婧愪粛鐒朵繚鎸?70% 鐨勯珮浣跨敤绮樻€с€?</p>
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<p> 鐢氳嚦鍦ㄦ剾杩仈鍏徃鍏ч儴锛屼粬鍊戜篃闁嬪鐬竴杓€犳槦閬嬪嫊銆?</p>
<p> 3 鍊嬫湀鍓嶏紝鍦ㄦ剾杩仈浠昏伔杩?10 骞达紝鐝惧湪鐨勫叕鍙稿叏鐞冨壍鎰忕附鐩?Paul Gaudio 鎺ュ彈鐬?Buzzfeed 鐨勯噰瑷€傞€欏€嬫渶鍙楃編鍦嬪勾杓曚汉姝¤繋鐨勬柊鑱炶仛鍚堢恫绔欑偤鍏舵挵瀵灜涓€绡囪繎 5000 鍊嬪柈瑭炵殑闀锋枃鈥斺€旇鐭ラ亾锛孊uzzfeed 鏈€钁楀悕鐨勬枃绔犳牸寮忔槸姣忔涓嶈秴閬?20 鍊嬪柈瑭炵殑 list銆?</p>
<p> 鍦ㄩ€欑瘒闀锋枃涓紝Buzzfeed 瑭崇窗鍦版弿瀵灜鎰涜开閬旂殑鍏徃杩戞硜銆佷粬鐨勬鍙诧紝Paul Gaudio 鍊嬩汉鐨勫饱姝疯〃浠ュ強浠栧浣曠灜瑙ｅ勾杓曚汉锛屼甫鎲戝€熼€欎簺鏅烘収濂囪贰鑸尳鏁戠灜鍏徃鈥斺€斾粬鐣剁劧涔熸矑灏戣涓€浜涚湅璧蜂締寰堟繁鍒荤殑琛屾キ瑕嬭В锛岄€欎簺鍏у鍙堝啀娆¤纰庣墖鍖栧湴绶ㄨ集锛岃杞夎級鍒板儚 HIGHSNOBIETY 閫欐ǎ鐨勬疆娴佺恫绔欎笂銆?</p>
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<p> 浣犺兘鍦ㄩ亷鍘诲叐骞寸湅鍒颁笉灏戦亱鍕曞搧鐗屽湪绉诲嫊闆诲晢鏂归潰鐨勫槜瑭︼紝姣斿鑰愬悏鐨勯浕鍟嗘噳鐢?SKNRS 鍙婂叾寰屼締娣诲姞鐬浕鍟嗗姛鑳界殑鏂扮増 Nike+锛涙剾杩仈鍓囬枊鐧肩灜涓€鍊嬪皥闁€鐢ㄤ締鎼堕瀷鐨勬噳鐢?Confirmed銆佸幓骞?11 鏈堢殑涓€闆欓檺閲忚冻鐞冮瀷涔熷繀闋堥€氶亷涓€鍊嬪悕鐐?Glitch 鐨?APP 鎵嶈兘鏈夋鏈冭卜鍒般€?</p>
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<p> 路END路
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by celr9258288
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