Prada大中華區去年得近8% 8 TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT
中文(简体) Public
<a href="http://www.prada-taiwan.com/">Prada 灏堟珒</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慞rada 瀹樻柟缍茬珯锛屾垜鍊戝皣鍏ㄦ柊鐨凱rada澶波鍠搧涓€涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">渚濋潬鐢㈠搧鍜屾暩瀛楀寲鎴扮暐锛?prada saffiano 鍜孭rada闁嬪鍦ㄥぇ涓彲鍗€鎸佺簩寰╄槆 鍏ㄧ悆濂緢鏅傚皻琛屾キ閫愭几寰╄槆锛屾剰澶у埄濂緢鍝侀泦鍦樻櫘鎷夐仈 閷㈠ぞ 鍜孭rada鍘诲勾搴曞湪澶т腑鑿競鍫翠篃鎸佺簩澧為暦銆?Prada闆嗗湗(019
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<p>渚濋潬鐢㈠搧鍜屾暩瀛楀寲鎴扮暐锛?a href="http://www.prada-taiwan.com/p/wallet-3/">prada saffiano</a>鍜孭rada闁嬪鍦ㄥぇ涓彲鍗€鎸佺簩寰╄槆</p>
<p> 鍏ㄧ悆濂緢鏅傚皻琛屾キ閫愭几寰╄槆锛屾剰澶у埄濂緢鍝侀泦鍦樻櫘鎷夐仈<a href="http://www.prada-taiwan.com/p/wallet-77/">閷㈠ぞ</a>鍜孭rada鍘诲勾搴曞湪澶т腑鑿競鍫翠篃鎸佺簩澧為暦銆?/p>
<p> Prada闆嗗湗(01913.HK)浠婃棩鍏綀2017骞村叏骞存キ绺惧牨鍛婏紝鎸夊湅闅涜病鍕欏牨鍛婃簴鍓囪▓锛屽幓骞存敹鍏ョ磩30.56鍎勬瓙鍏冿紝鍚屾瘮涓嬭穼3.6%锛?绋呮伅鎶樿垔鍙婃敜閵峰墠鍒╂饯閬?.88鍎勬瓙鍏冿紝鍚屾瘮涓嬫粦7.3%锛涘噲鍒╂饯鍓囦笅璺?.3%鑷?.49鍎勬瓙鍏冦€?/p>
<p> 姣涘埄鐜囨湁鍘诲勾鍚屾湡鐨?2%澧為暦鑷?3.5%锛屼富瑕佸尟鐜囪定鍕㈣垏杓冩湁鍒╃殑姝ｅ児閵峰敭銆傚€煎緱闂滆ɑ鐨勯鏄紝鏈熷収澶т腑鑿殑閵峰敭椤嶇偤6.459鍎勬瓙鍏冿紝鎸夌暥鍓嶅尟鐜囪▓閷勫緱澧為暦4.6%锛岃€屾寜鍥哄畾鍖巼瑷堝墖澧為暦7.7%銆?/p>
<p> 鍘诲勾5鏈?1鏃ワ紝闆嗗湗灏囧勾搴﹀牨鍛婃湡闁撶殑鎴鏃ョ敱1鏈?1鏃ユ洿鏀圭偤12鏈?1鏃ャ€傞泦鍦樻棗涓嬪搧鐗屽寘鎷琍rada銆丮iu Miu銆丆hurch鈥檚鍙奀ar Shoe绛夊搧鐗岋紝鎴鑷?017骞?2鏈?1鏃ワ紝鎿佹湁625闁撶洿鎺ョ嚐閬嬪簵閶€?/p>
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<p> 鎸夋笭閬撳垎锛?/p>
<p> 鐩寸嚐搴楁柊闁?5闁撳強闂滈枆23闁擄紝闆跺敭椤嶆寜鐣跺墠鍖巼瑷堜笅璺?.7%锛岃€屾寜鍥哄畾鍖巼瑷堝墖涓嬭穼5.8%锛屼笉閬庡幓骞翠笅鍗婂勾鐨勮定鍕㈤’绀烘墍鏈夊競鍫寸殑娓涘箙绺皬锛屽挨鍏舵槸浜炲お鍗€鐨勯姺鍞柤鏈€寰屽咕鍊嬫湀杓?016骞村悓鏈熸湁鎵€澧為暦銆?/p>
<p> 鎵圭櫦娓犻亾閵峰敭椤嶆寜鐣跺墠鍖巼瑷堝闀?8.3%锛岃€屾寜鍥哄畾鍖巼瑷堝墖涓婂崌19%銆傝┎娓犻亾鐨勫闀峰彈鎯犳柤鑸嘫oox Net-a-Porter绛夐浕鍟嗗缓绔嬪悎浣滈棞绯汇€?/p>
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<p> 鎸夊湴鍗€鍒嗭細</p>
<p> 浜炲お甯傚牬鐨勯姺鍞鎸夌暥鍓嶅尟鐜囪▓涓嬫粦1.2%锛岃€屾寜鍥哄畾鍖巼瑷堝墖鐐哄闀?.8%銆傛柤鍌欒€冨崄浜屽€嬫湀鏈熼枔锛屽ぇ涓彲鐨勯姺鍞鐐?.459鍎勬瓙鍏冿紝鎸夊浐瀹氬尟鐜囪▓鍓囦笂鍗?.7%銆?/p>
<p> 姝愭床鐨勯姺鍞鎸夌暥鍓嶅尟鐜囪▓涓嬮檷1.1%锛岃€屾寜鍥哄畾鍖巼瑷堝墖涓嬮檷0.1%锛岃垏2016骞寸殑鎯呮硜涓€鑷达紝鐢辨柤鏃呴亰妤洜姝愬厓寮峰媮灏嶈┎鍗€涓昏鍦嬪偄鐨勯姺鍞€犳垚涓嶅埄褰遍熆銆?</p>
<p> 缇庢床鐨勯姺鍞鎸夌暥鍓嶅尟鐜囪▓涓嬮檷5.3%锛岃€屾寜鍥哄畾鍖巼瑷堝墖鐐轰笅璺?.9%銆傝┎鍗€琛ㄧ従鍙楁梾瀹㈡祦閲忓強鐣跺湴闇€姹備笉鍒╁奖闊裤€?</p>
<p> 鏃ユ湰鐨勯姺鍞杓冨幓骞村悓鏈熸笡灏?4.6%銆傜暥鍦伴渶姹備笅婊戝皪瑭叉湡闁撴キ绺鹃€犳垚褰遍熆銆?</p>
<p> 涓澅鐨勯姺鍞鍙楀湴绶ｆ斂娌荤挵澧冪殑涓嶅埄褰遍熆锛屾寜鐣跺墠鍖巼瑷堜笅闄?1.2%锛岃€屾寜鍥哄畾鍖巼鍓囩偤涓嬫粦9.4%銆?</p>
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<p> 鎸夊搧椤炲垎锛?/p>
<p> 鏈嶈閵峰敭椤嶄笂鍗?.3%锛岃┎鐢㈠搧鍦ㄩ櫎鏃ユ湰浠ュ鐨勫湴鍗€鍧囬寗寰楀闀枫€?</p>
<p> 鐨叿鐢ㄥ搧閵峰敭椤嶄笅闄?.1%銆備笅闄嶈定鍕㈠湪骞村収閫愭几鏀瑰杽锛屽緱鐩婃柊鎵嬭娆惧紡鐨勮并鐛绘棩鐩婂鍔犮€傛澶栵紝鏃呰琚嬪強閰嶉＞閵峰敭琛ㄧ従鑹ソ銆?</p>
<p> 闉嬪饱閵峰敭椤嶄笅闄?.4%銆備笅闄嶇敱鏂奸仼閫㈣┎鍒嗛儴閫茶澶у瀷鍏ч儴閲嶇祫褰遍熆锛屼笅闄嶅箙搴︽柤骞村収绌╂鏀剁獎銆?/p>
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<p> 鎸夊搧鐗屽垎锛?/p>
<p> Prada鍝?鐗?鐨?閵?鍞?椤?鎸?鍥?瀹?鍖?鐜?瑷堝井璺?.3%锛屾敹鍏ヨ垏鍘诲勾涓€鑷淬€傛湡鍏э紝鏈嶈閵峰敭椤嶇┅姝ユ敼鍠勶紝鑰屾柤鏈勾搴︿笂鍗婂勾鍫卞憡鐨勯瀷灞ュ強鐨叿鐢ㄥ搧閵峰敭椤嶄笅闄嶅墖鏈夋墍涓嬫粦銆傛暣楂斾笂锛岃垏鍘诲勾鐩稿悓鏈堜唤姣旇純锛岃┎鍝佺墝鏂?017骞村簳鍛堢従澧為暦瓒ㄥ嫝銆?</p>
<p> Miu Miu閵峰敭椤嶆寜鍥哄畾鍖巼瑷堜笅璺?.1%锛岀敱鏂煎湪2017骞村墠鍊嬫湀澶氶枔搴楅嫪闂滈枆鍙婇€茶澶氬€嬪舰璞￠噸濉戦爡鐩奖闊匡紝姝愭床鍙婃棩鏈笅婊戝挨鍏舵槑椤€屼簽澶崁閵峰敭椤嶅墖鏈変竴瀹氱殑涓嬮檷銆?</p>
<p> Church鈥檚鍝佺墝鐢㈠搧閵峰敭椤嶆寜鍥哄畾鍖巼瑷堜笅婊?.6%锛屼富瑕佺敱鏂兼壒鐧煎垎閵锋笭閬撻噸绲勫奖闊匡紝鍦ㄦ瓙娲插競鍫寸櫦鐢熷ぇ閮ㄤ唤涓嬫粦銆?</p>
<p> 鍏朵粬鍝佺墝Marchesi 1824鍝佺墝绯曢粸鐢㈠搧鐨勯姺鍞姣斿幓骞存湡闁撲笂鍗囧強Car Shoe 闉嬪饱鐨勯姺鍞閷勫緱涓嬫粦銆?</p>
<p> 寰楃泭鏂间竴绯诲垪绛栫暐鐨勬敼璁婏紝Prada 鍦ㄦ秷璨昏€呬腑鐨勫彈姝¤繋绋嬪害閫愭几鎻愰珮銆傛摎鏁告摎椤ず锛屼粖骞村墠鍏╁€嬫湀锛孭rada 闂滈嵉瑭炲湪 Google 鐨勬悳绱㈤噺鍚屾瘮閷勫緱 8.1% 鐨勫闀凤紝鍘诲勾涓嬪崐骞寸殑澧炲箙鍓囩偤 1.5%銆?/p>
<p> 鍦ㄧ敘鍝佹柟闈紝Prada 鏂版帹鍑虹殑 Cahier銆丒tiquette 鐨寘锛屼互鍙婂付鏈夊厰瀛愬湒妗堝拰婕暙鍗拌姳鐨勭敘鍝侀兘鍙楀埌鐬秷璨昏€呯殑杩芥崸銆傛摎 Google Trend 鏁告摎绲辫▓锛岃嚜 Prada 鍦?2016 骞寸鍐帹鍑?Cahier 鎵嬭寰岋紝瑭茬敘鍝佺殑闂滆ɑ搴﹀湪鍘诲勾涓嬪崐骞撮仈鍒版柊楂橈紝瓒呴亷鍝佺墝缍撳吀鐨?Twin Pocket 鍜?Inside Bag銆?/p>
<p> 鍦?Prada 鏈€鏂扮櫦浣堢殑 2018 绉嬪啲鐢疯鎴愯。绯诲垪涓紝鍝佺墝閭€璜嬬灜鍥涗綅寤虹瘔鐣岀殑鍓垫剰澶у斧鍦ㄥ搧鐗岀稉鍏哥殑灏奸緧鏉愭枡鍩虹涓婇€茶鍓典綔銆?/p>
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<p> 鍏朵腑锛屽痉鍦嬬殑宸ユキ瑷▓甯?Konstantin Grcic 鐐?Prada 瑷▓鐬湇瑁欒垏棰ㄥ附锛涘寳浜偿宸㈢殑瑷▓鍦橀殜 Herzog de Meuron 鍒朵綔鐬瓧姣嶅凹榫嶈ク琛紱鍖椾含 CCTV鈥滃ぇ瑜茶々鈥濈殑寤虹瘔甯?Rem Koolhaas 瑷▓鐬儗鍖呮涓婅。锛涗締鑷硶鍦嬬殑鍏勫紵瑷▓甯?Ronan Bouroullec 鍜?Erwan Bouroullec 涓€鍚岃ō瑷堢灜Prada 鎵嬫嬁灏奸緧鏂囦欢澶俱€?/p>
<p> 鍦ㄧ嚐閵锋柟闈紝Prada 涔熷湪闁嬪涓嶆柗鐐烘秷璨昏€呭壍閫犱笉鍚岄鍠溿€?/p>
<p> 闄ょ灜鐐哄惛寮曞勾杓曟秷璨昏€呰€岄枊瑷殑澶氬偄蹇杻搴楋紝鍘诲勾 10 鏈堬紝Prada 鑷?011 骞村暉鍕曠殑涓婃捣姒畢淇箷宸ョ▼姝ｅ紡瀹屽伐涓﹀皪澶栭枊鏀俱€傛瀹呴偢姝峰彶鍙仩婧嚦1918骞达紝鐣舵檪鍚嶉杸鏈涙棌姒畻鏁偄鏃忔浘鏂兼灞呬綇锛屽牚绋变笂娴锋渶鐐洪珮闆呯殑鑺卞湌娲嬫埧涔嬩竴銆?/p>
<p> 鐢辨柤姒畢灏嶆柤涓湅杩戜唬鍙茬殑鐗规畩鎰忕京锛孭rada閫欎竴鑸夋帾鐨勫奖闊垮姏閬犻仩瓒呴亷鐬ア渚堝搧琛屾キ锛岃繀閫熷紩璧风灜绀炬渻鏂囧寲鍚勭晫鐨勫瘑鍒囬棞瑷汇€?/p>
<p> Prada 棣栧腑鍩疯瀹?Patrizio Bertelli 鍦ㄦΞ瀹呮寮忛枊鏀剧殑鐧间綀鏈冧笂琛ㄧず锛岃┎闋呯洰褰伴’鍑?Miuccia Prada 灏嶄腑鍦嬬編瀛搁伜鐢㈢殑鏅话浠ュ強灏嶄笂娴烽€欏骇鍩庡競鐨勭啽鎰涳紝閫欏耿瀹呴偢宸叉垚鐐?Prada 鍦ㄤ腑鍦嬭垑琛屽悇寮忔枃鍖栨椿鍕曠殑鐗规畩鍦伴粸銆?/p>
<p> 鐭ュ悕鏂囧寲浜哄＋娲檭鍦ㄦ帴鍙楁檪灏氶牠姊濈恫鐨勯噰瑷腑琛ㄧず锛屸€滃緸鎴戝€嬩汉瑙掑害渚嗙湅锛岄€欏€嬮爡鐩緢澶х▼搴︿笂澧炲姞鐬垜灏嶉€欏€嬪搧鐗岀殑濂芥劅銆傛垜鐩镐俊鐔辨剾鍙ゅ缓绡夊拰姝峰彶鐨勪汉閮芥渻鏈夊悓鎰燂紝灏辨槸涓嶅皪寤虹瘔鎰熻垐瓒ｇ殑浜轰篃鏈冭寰楅€欏€嬪搧鐗屽緢鍘插銆傗€?/p>
<p> 鏈夊垎鏋愯獚鐐猴紝Prada姒畢灏嶆柤Prada鍦ㄤ腑鍦嬬殑鍝佺墝褰㈣薄缍撶嚐涓湁钁楀妰鏅備唬鐨勬剰缇┿€傜洝绠¤┎闋呯洰涓︽矑鏈夎垏閵峰敭鐩存帴鎺涢墹锛屼絾鏄畠鐒＄枒鍚戜腑鍦嬫秷璨昏€呮緞娓呬甫閫蹭竴姝ラ瀼鍥篜rada鐭ヨ瓨鍒嗗瓙寮忕殑銆侀珮绔棟琛撳寲鐨勫搧鐗屽舰璞★紝鍓濋洟鐬叾鍦ㄤ腑鍦嬪競鍫寸殑鍒绘澘鍗拌薄銆?/p>
<p> 鏇撮噸瑕佺殑鏄紝Prada涓︽矑鏈夊儚鍏跺畠濂緢鍝佺墝涓€妯ｇ洸鐩繋鍚堝勾杓曟秷璨昏€咃紝鎴栬€呭埢鎰忓埗閫犺Κ鍒囨劅锛屽弽鑰岀董鎸佷竴璨殑鐤忛洟鎰燂紝浣嗗悓妯ｅ鐝剧灜鍚稿紩鍙楃溇鐨勭洰鐨勩€傞€犲あ锛岀暍绔熸槸濂緢鍝佺墝鐨勭涓€瑕佺京銆?/p>
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