UA 趁著域雷迪奪冠大力營銷，過度依
中文(简体) Public
<a href="http://www.ua-taiwan.com/">UA 瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慤A 瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨刄A澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">瓒呯礆纰楃殑纭濈厵宸茬稉鏁ｇ洝锛屼絾鍝佺墝鍊熷畠鐔卞害鐨勫鍌抽倓閬犳矑鏈夌祼鏉熴€?鏂拌嫳鏍艰槶鎰涘湅鑰呯殑閫嗚綁濂啝璁撳洓鍒嗚婀 浣堥浄杩嬁鍒扮灜鍊嬩汉绗簲搴ц秴绱氱銆傛瘮璩界祼鏉熶竴澶╁緦锛屼綀闆疯开浠ｈ█鐨?Under Armour
<p>瓒呯礆纰楃殑纭濈厵宸茬稉鏁ｇ洝锛屼絾鍝佺墝鍊熷畠鐔卞害鐨勫鍌抽倓閬犳矑鏈夌祼鏉熴€?/p>
<p>鏂拌嫳鏍艰槶鎰涘湅鑰呯殑閫嗚綁濂啝璁撳洓鍒嗚婀 浣堥浄杩嬁鍒扮灜鍊嬩汉绗簲搴ц秴绱氱銆傛瘮璩界祼鏉熶竴澶╁緦锛屼綀闆疯开浠ｈ█鐨?<a href="http://www.ua-taiwan.com/ud/ua-polo-c277abc8/">Under Armour 姝ｇ増</a>鍙奤A 灏辫秮鐔辨墦閻碉紝鐧间綀鐬竴鏀悕鐐?The Legend of Tom Brady 鐨勫唬鍛婏紝鏃㈡叾绁濆赋涓嬬悆鍝＄殑鍕濆埄锛屼篃鐐鸿澶栫晫瑾嶇偤杩戜締鐙€娉佷笉浣崇殑鑷繁閫犱竴鎶婂嫝銆?/p>
<p>鈥滆秮钁楁汞濮?浣堥浄杩倓鑳芥墦鐞冪殑鏅傚€欏ソ濂戒韩鍙楀惂锛屸€濆唬鍛婄暙闈㈡渶寰屽嚭鐝剧殑浜鸿閬擄紝绶婃帴钁楄┍閶掍竴杞夛紝瑾囧嫉涓付鏈夎豹姘ｏ紝鈥滀粬闅昏兘鍐嶆墦鍊嬩節骞村惂銆傗€?/p>
<p>浣堥浄杩殑濂啝锛屽皪鏂?<a href="http://www.ua-taiwan.com/ud/ua-polo-3dc35e90/">UA polo琛コ</a>鍙奤A 鐚跺涓€鍫村強鏅傞洦銆?/p>
<p>Under Armour 1 鏈堝簳鍏綀鐬?2016 璨″勾绗洓瀛ｅ害鐨勬キ绺俱€傚拰瀹冨線鏈熸瘮锛岄偅鏄嫉绯熺硶鐨勬垚绺惧柈锛氭埅鑷冲幓骞?12 鏈?31 鏃ョ殑涓夊€嬫湀鍏э紝鍏徃鐨勯姺鍞鍍呭悓姣斿闀风灜 11.7% 鑷?13.1 鍎勭編鍏冦€傞€欏€嬫暩鎿氭瘮闋愭湡浣庣灜 1 鍎勩€傚湪姝や箣鍓嶇殑 26 鍊嬪搴︼紝Under Armour 姣忎竴瀛ｇ殑鐕熸敹澧炲箙閮借秴閬?20%銆傚鍫变竴缍撳叕浣堬紝Under Armour 鐣跺ぉ鐨勮偂鍍规毚璺?26%锛屼竴澶╁収甯傚€艰捀鐧艰秴閬?30 鍎勭編鍏冦€?/p>
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<p>鍥犳 Under Armour 涓嶆渻鏀鹃亷浣堥浄杩オ鍐犵殑姗熸渻銆傚湪浠栧オ鍐犲緦涓嶄箙锛孶nder Armour 鐨勫畼缍查闋侀倓灏堥杸鍒朵綔鏀惧嚭閬庢伃鍠滀綀闆疯开濂啝鐨勬瑒鐩紝鎶婁粬绋变綔鏄€滃彶涓婃渶鍋夊ぇ鐨勭悆鍝♀€濓紝閭勯檮涓婄灜鑷?2010 骞寸敖绱勪互渚嗕綀闆疯开鐨勯珮鍏夋檪鍒婚泦閷︺€?/p>
<p>涓嶉亷锛岀編鍦嬪競鍫磋鏌ュ叕鍙?NPD 闆嗗湗鐨勪竴浣嶉珨鑲查浂鍞垎鏋愬斧鍗昏獚鐐猴紝浣堥浄杩亹鎬曞緢闆ｆ啈鍊熶竴宸变箣鍔涙彁鍗?Under Armour 鐨勯姺閲忋€備粬瑾皪 Under Armour 鏇撮噸瑕佺殑閭勬槸闀锋湡鐨勯姺鍞瓥鐣ワ紝浣堥浄杩殑濂啝涓︿笉鏄竴鍊嬫焙瀹氭€х殑鍔涢噺銆?/p>
<p>姝ゅ墠锛屽垎鏋愬斧鍊戝凡缍撳雹灞㈡寚鍑猴紝Under Armour 閬庡害渚濊炒浠ｈ█浜虹殑鍋氭硶宸茬稉鎴愮灜閫欏€嬪搧鐗岀殑娼涘湪棰ㄩ毆銆傞櫎鐬垚涔熷韩瑁°€佹晽涔熷韩瑁′箣澶栵紝鍘诲勾 4 鏈堬紝Under Armour 鍙︿竴鍚嶉噸瑕佺殑浠ｈ█浜猴紝楂樼埦澶笘鐣屽啝杌?Jordan Spieth 鍦ㄧ編鍦嬪ぇ甯辰娼版晽锛岄毃寰屾懇鏍瑰＋涓瑰埄鐨勫垎鏋愬斧灏?Under Armour 鐨勮偂绁ㄥ缓璀版敼鐐衡€滄媼鍞€濄€?/p>
<p>浣堥浄杩晥鎳夊彲鑳芥墠鍓涘墰闁嬪锛屼絾涓嶅緱涓嶅悓妯ｅ皬蹇冦€?/p>
<p>Under Armour 鍦?1 鏈堣垏浣堥浄杩悎浣滄帹鍑虹灜涓€娆剧壒娈婄潯琛ｃ€傜潯琛ｇ敱鍗版湁鐗规畩鍦栨鐨勭箶鐗╁埗鎴愶紝鑳藉鍚告敹鐔遍噺寰炶€屽公鍔╂秷璨昏€呮洿濂藉湴鍏ョ潯锛屽敭鍍瑰湪 160-200 缇庡厓涔嬮枔銆傚垎鏋愬斧闋愯▓浣堥浄杩殑濂啝鏈冩彁鍗囩潯琛ｇ殑閵烽噺锛屼絾鐫¤。涓︿笉鏄?Under Armour 鐨勫ぇ闋紝鍥犳鐒℃硶甯跺嫊鏁撮珨鐨勯姺鍞€?/p>
<p>Under Armour 鐨?CEO Kevin Plank 鎶婂叕鍙搁姺鍞〃鐝剧殑涓嬫粦姝哥祼鏂奸€欏咕鍊嬫柟闈細缇庡湅鍘诲勾鍖呮嫭Sports Authority 鍜?City Sports 绛夊鍌㈤珨鑲查浂鍞晢鐨勭牬鐢㈣畵 Under Armour 鎼嶅け鐬笭閬撲互鍙?Under Armour 鍦ㄨō瑷堜笂鍥犵偤缂哄皯鏅傚皻鍏冪礌鑰岀劇娉曞惛寮曟秷璨昏€呫€?/p>
<p>浣堥浄杩殑濂啝涔熷緢闆ｅ公鍔╁埌涓婅堪鐨勫晱椤屻€備絾浠栫巼闋樻剾鍦嬭€呭彶瑭╄埇鐨勯€嗚綁璁?Kevin Plank 鍦ㄥ弽鎿婂敱琛?Under Armour 鐨勫垎鏋愭檪鏈夌灜瑾经锛氣€滄垜鎯冲緢澶氫汉锛堣秴绱氱锛夌暥鏅氫篃閮借獚鐐烘汞濮?浣堥浄杩矑鎴茬灜銆傗€?/p>
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<p>椤屽湒渚嗚嚜锛欶lickr</p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.ua-taiwan.com/">UA 闉嬪瓙</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞<a href="http://www.ua-taiwan.com/">UA 鍙扮仯</a>瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.ua-taiwan.com/">http://www.ua-taiwan.com/</a>;锛?
<p>瓒呯礆纰楃殑纭濈厵宸茬稉鏁ｇ洝锛屼絾鍝佺墝鍊熷畠鐔卞害鐨勫鍌抽倓閬犳矑鏈夌祼鏉熴€?/p>
<p>鏂拌嫳鏍艰槶鎰涘湅鑰呯殑閫嗚綁濂啝璁撳洓鍒嗚婀 浣堥浄杩嬁鍒扮灜鍊嬩汉绗簲搴ц秴绱氱銆傛瘮璩界祼鏉熶竴澶╁緦锛屼綀闆疯开浠ｈ█鐨?<a href="http://www.ua-taiwan.com/ud/ua-polo-c277abc8/">Under Armour 姝ｇ増</a>鍙奤A 灏辫秮鐔辨墦閻碉紝鐧间綀鐬竴鏀悕鐐?The Legend of Tom Brady 鐨勫唬鍛婏紝鏃㈡叾绁濆赋涓嬬悆鍝＄殑鍕濆埄锛屼篃鐐鸿澶栫晫瑾嶇偤杩戜締鐙€娉佷笉浣崇殑鑷繁閫犱竴鎶婂嫝銆?/p>
<p>鈥滆秮钁楁汞濮?浣堥浄杩倓鑳芥墦鐞冪殑鏅傚€欏ソ濂戒韩鍙楀惂锛屸€濆唬鍛婄暙闈㈡渶寰屽嚭鐝剧殑浜鸿閬擄紝绶婃帴钁楄┍閶掍竴杞夛紝瑾囧嫉涓付鏈夎豹姘ｏ紝鈥滀粬闅昏兘鍐嶆墦鍊嬩節骞村惂銆傗€?/p>
<p>浣堥浄杩殑濂啝锛屽皪鏂?<a href="http://www.ua-taiwan.com/ud/ua-polo-3dc35e90/">UA polo琛コ</a>鍙奤A 鐚跺涓€鍫村強鏅傞洦銆?/p>
<p>Under Armour 1 鏈堝簳鍏綀鐬?2016 璨″勾绗洓瀛ｅ害鐨勬キ绺俱€傚拰瀹冨線鏈熸瘮锛岄偅鏄嫉绯熺硶鐨勬垚绺惧柈锛氭埅鑷冲幓骞?12 鏈?31 鏃ョ殑涓夊€嬫湀鍏э紝鍏徃鐨勯姺鍞鍍呭悓姣斿闀风灜 11.7% 鑷?13.1 鍎勭編鍏冦€傞€欏€嬫暩鎿氭瘮闋愭湡浣庣灜 1 鍎勩€傚湪姝や箣鍓嶇殑 26 鍊嬪搴︼紝Under Armour 姣忎竴瀛ｇ殑鐕熸敹澧炲箙閮借秴閬?20%銆傚鍫变竴缍撳叕浣堬紝Under Armour 鐣跺ぉ鐨勮偂鍍规毚璺?26%锛屼竴澶╁収甯傚€艰捀鐧艰秴閬?30 鍎勭編鍏冦€?/p>
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<p>鍥犳 Under Armour 涓嶆渻鏀鹃亷浣堥浄杩オ鍐犵殑姗熸渻銆傚湪浠栧オ鍐犲緦涓嶄箙锛孶nder Armour 鐨勫畼缍查闋侀倓灏堥杸鍒朵綔鏀惧嚭閬庢伃鍠滀綀闆疯开濂啝鐨勬瑒鐩紝鎶婁粬绋变綔鏄€滃彶涓婃渶鍋夊ぇ鐨勭悆鍝♀€濓紝閭勯檮涓婄灜鑷?2010 骞寸敖绱勪互渚嗕綀闆疯开鐨勯珮鍏夋檪鍒婚泦閷︺€?/p>
<p>涓嶉亷锛岀編鍦嬪競鍫磋鏌ュ叕鍙?NPD 闆嗗湗鐨勪竴浣嶉珨鑲查浂鍞垎鏋愬斧鍗昏獚鐐猴紝浣堥浄杩亹鎬曞緢闆ｆ啈鍊熶竴宸变箣鍔涙彁鍗?Under Armour 鐨勯姺閲忋€備粬瑾皪 Under Armour 鏇撮噸瑕佺殑閭勬槸闀锋湡鐨勯姺鍞瓥鐣ワ紝浣堥浄杩殑濂啝涓︿笉鏄竴鍊嬫焙瀹氭€х殑鍔涢噺銆?/p>
<p>姝ゅ墠锛屽垎鏋愬斧鍊戝凡缍撳雹灞㈡寚鍑猴紝Under Armour 閬庡害渚濊炒浠ｈ█浜虹殑鍋氭硶宸茬稉鎴愮灜閫欏€嬪搧鐗岀殑娼涘湪棰ㄩ毆銆傞櫎鐬垚涔熷韩瑁°€佹晽涔熷韩瑁′箣澶栵紝鍘诲勾 4 鏈堬紝Under Armour 鍙︿竴鍚嶉噸瑕佺殑浠ｈ█浜猴紝楂樼埦澶笘鐣屽啝杌?Jordan Spieth 鍦ㄧ編鍦嬪ぇ甯辰娼版晽锛岄毃寰屾懇鏍瑰＋涓瑰埄鐨勫垎鏋愬斧灏?Under Armour 鐨勮偂绁ㄥ缓璀版敼鐐衡€滄媼鍞€濄€?/p>
<p>浣堥浄杩晥鎳夊彲鑳芥墠鍓涘墰闁嬪锛屼絾涓嶅緱涓嶅悓妯ｅ皬蹇冦€?/p>
<p>Under Armour 鍦?1 鏈堣垏浣堥浄杩悎浣滄帹鍑虹灜涓€娆剧壒娈婄潯琛ｃ€傜潯琛ｇ敱鍗版湁鐗规畩鍦栨鐨勭箶鐗╁埗鎴愶紝鑳藉鍚告敹鐔遍噺寰炶€屽公鍔╂秷璨昏€呮洿濂藉湴鍏ョ潯锛屽敭鍍瑰湪 160-200 缇庡厓涔嬮枔銆傚垎鏋愬斧闋愯▓浣堥浄杩殑濂啝鏈冩彁鍗囩潯琛ｇ殑閵烽噺锛屼絾鐫¤。涓︿笉鏄?Under Armour 鐨勫ぇ闋紝鍥犳鐒℃硶甯跺嫊鏁撮珨鐨勯姺鍞€?/p>
<p>Under Armour 鐨?CEO Kevin Plank 鎶婂叕鍙搁姺鍞〃鐝剧殑涓嬫粦姝哥祼鏂奸€欏咕鍊嬫柟闈細缇庡湅鍘诲勾鍖呮嫭Sports Authority 鍜?City Sports 绛夊鍌㈤珨鑲查浂鍞晢鐨勭牬鐢㈣畵 Under Armour 鎼嶅け鐬笭閬撲互鍙?Under Armour 鍦ㄨō瑷堜笂鍥犵偤缂哄皯鏅傚皻鍏冪礌鑰岀劇娉曞惛寮曟秷璨昏€呫€?/p>
<p>浣堥浄杩殑濂啝涔熷緢闆ｅ公鍔╁埌涓婅堪鐨勫晱椤屻€備絾浠栫巼闋樻剾鍦嬭€呭彶瑭╄埇鐨勯€嗚綁璁?Kevin Plank 鍦ㄥ弽鎿婂敱琛?Under Armour 鐨勫垎鏋愭檪鏈夌灜瑾经锛氣€滄垜鎯冲緢澶氫汉锛堣秴绱氱锛夌暥鏅氫篃閮借獚鐐烘汞濮?浣堥浄杩矑鎴茬灜銆傗€?/p>
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<p>椤屽湒渚嗚嚜锛欶lickr</p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.ua-taiwan.com/">UA 闉嬪瓙</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞<a href="http://www.ua-taiwan.com/">UA 鍙扮仯</a>瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.ua-taiwan.com/">http://www.ua-taiwan.com/</a>;锛?
by celr9258288
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