受世界杯推動，愛迪達2018財年第二季度業績表現_1
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<a href="http://www.hiishop.com/">adidas 瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慳didas 瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨刟didas澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">寰峰湅閬嬪嫊鐢ㄥ搧宸ㄩ牠 鏉变含 adidas 鍜孉didas锛堟剾杩仈锛夎繎鏃ュ叕浣堢灜2018璨″勾绗簩瀛ｅ害鐨勬キ绺惧牨鍛婏紝鍙椾笘鐣屾澂鐨勬帹鍕曪紝鍑堥姺鍞鍜屽噲鍒╂饯鍧囪秴鍑哄垎鏋愬斧闋愭湡銆?鍦ㄦ埅鑷?018骞?鏈?0鏃ョ殑绗簩瀛ｅ害锛?ad
<p>寰峰湅閬嬪嫊鐢ㄥ搧宸ㄩ牠<a href="http://www.hiishop.com/product/adidas-pure-boost-cp9326/">鏉变含 adidas</a>鍜孉didas锛堟剾杩仈锛夎繎鏃ュ叕浣堢灜2018璨″勾绗簩瀛ｅ害鐨勬キ绺惧牨鍛婏紝鍙椾笘鐣屾澂鐨勬帹鍕曪紝鍑堥姺鍞鍜屽噲鍒╂饯鍧囪秴鍑哄垎鏋愬斧闋愭湡銆?/p>
<p>鍦ㄦ埅鑷?018骞?鏈?0鏃ョ殑绗簩瀛ｅ害锛?a href="http://www.hiishop.com/product/adidas-ultraboost-bb6059/">adidas 棣墝</a>鍜孉didas 鏍稿績璨″嫏鏁告摎濡備笅锛?/p>
<p>鍑堥姺鍞鍚屾瘮澧為暦4.4%鑷?2.61鍎勬瓙鍏冿紝浠ヤ笉璁婂尟鐜囪▓绠楋紝鍚屾瘮澧為暦10%锛岄珮鏂煎垎鏋愬斧闋愭湡鐨?1.7鍎勬瓙鍏冿紱姣涘埄鐜囦笂鍗?.2鍊嬬櫨鍒嗛粸鑷?2.3%锛涚稉鐕熷埄娼ょ巼涓婂崌1.2鍊嬬櫨鍒嗛粸鑷?1.3%锛涙寔绾屾€фキ鍕欑稉鐕熷噲鍒╂饯鍚屾瘮澧為暦20锛呰嚦4.18鍎勬瓙鍏冿紝楂樻柤鍒嗘瀽甯爯鏈熺殑3.86鍎勬瓙鍏冿紱鎸佺簩鎬фキ鍕欑稉鐕熷埄娼ゆ瘡鑲℃敹鐩婂悓姣斿闀?0%鑷?.06姝愬厓锛?/p>
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<p>鎸夊搧鐗岋細</p>
<p>鎸夌暥鍓嶅尟鐜囪▓锛宎didas 鍝佺墝鍑堥姺鍞鍚屾瘮澧為暦6.1%锛岃嚦47.72鍎勬瓙鍏冿紝寰楃泭鏂?Sport Performance 绯诲垪鐨勯洐浣嶆暩澧為暦锛堝叾涓〒绶淬€佽窇姝ュ拰瓒崇悆椤炲垾鐢㈠搧鐛插緱闆欎綅鏁稿闀凤紝Sport Inspired 鐢㈠搧鐛插緱楂樺€嬩綅鏁稿闀凤級锛涙寜鐣跺墠鍖巼瑷堬紝Reebok 鍝佺墝鍑堥姺鍞鍚屾瘮涓嬮檷10.1%锛岃嚦3.87鍎勬瓙鍏冿紝Classics 绯诲垪鐢㈠搧鐨勫闀疯瑷撶反鍜岃窇姝ラ鍒ョ殑涓嬮檷鎵€鎶垫秷锛?/p>
<p>2006骞达紝adidas 闆嗗湗浠?1鍎勭編鍏冩敹璩肩灜缇庡湅閬嬪嫊鍝佺墝 Reebok锛堥姵璺戯級锛?016骞村痉鍦嬭病鍕欏牨鍛婂煼琛屽皬绲勪笉鍚屾剰 adidas 闆嗗湗瑷堢畻姝峰彶璩潰鍍瑰€肩殑鏂规硶锛屽皫鑷村叕鍙歌超闈㈠鍔犵灜 Reebok 鍝佺墝鐨勮硣鐢㈡笡鍊兼悕澶憋紝楂橀仈鏁稿剟姝愬厓锛涗絾 adidas 琛ㄧず锛孯eebok 鍝佺墝鐨勫闀峰墠鏅矑鏈夎畩鍖栵紝锛堟笡鍊兼悕澶憋級灏嶅叾鐝鹃噾鐙€娉佹矑鏈夊奖闊匡紝adidas 閲嶇敵鍏跺皪2018骞村叏骞村噲閵峰敭椤嶏紙璨ㄥ梗瑾挎暣寰岋級10锛呭闀风殑闋愭脯銆?/p>
<p>鎸夊湴鍗€锛?/p>
<p>瑗挎瓙甯傚牬鍑堥姺鍞悓姣斾笅闄?.9%锛岃嚦14.2鍎勬瓙鍏冨寳缇庡競鍫村噲閵峰敭鍚屾瘮澧為暦6.8%锛岃嚦10.82鍎勬瓙鍏冧簽澶競鍫村噲閵峰敭鍚屾瘮澧為暦15.4%锛岃嚦17.26鍎勬瓙鍏冿紝鍏朵腑澶т腑鑿崁澧為€熼珮閬?6%鎷変竵缇庢床甯傚牬鍑堥姺鍞鍚屾瘮涓嬮檷5.6%锛岃嚦4.16鍎勬瓙鍏冩柊鑸堝競鍫村噲閵峰敭鍚屾瘮涓嬮檷9.2%锛岃嚦2.51鍎勬瓙鍏冧縿缇呮柉甯傚牬鍑堥姺鍞悓姣斾笅闄?.7%锛岃嚦1.77鍎勬瓙鍏?/p>
<p>浠ヤ笉璁婂尟鐜囪▓绠楋紝鍖楃編锛屼簽澶紝鎷変竵缇庢床鍜屼縿缇呮柉甯傚牬鍑堥姺鍞鍒嗗垾鍚屾瘮澧為暦鐬?15.6%銆?8.8%銆?4.7%鍜?4.1%銆?/p>
<p>adidas 棣栧腑鍩疯瀹?Kasper Rorsted 琛ㄧず锛氣€滃湪涓栫晫鏉殑鑳屾櫙涓嬶紝鎴戝€戝張瀵︾従鐬竴鍊嬪挤鍕佺殑瀛ｅ害銆傛垜鍊戠殑鐩堝埄澧為暦鍐嶆鍙楀埌鎴戝€戝湪鍖楃編銆佸ぇ涓彲鍗€鍜岄浕鍟嗙瓑鎴扮暐閲嶉粸闋樺煙鐨勬帹鍕曪紝鍚屾檪鎴戝€戠辜绾屾姇璩囨柤鎴戝€戝搧鐗岀殑椤樻櫙鍜屽欢灞曟€с€傛啈鍊熼€欎簺鎴愭灉锛屾垜鍊戝皣绻肩簩鍫呭畾鍦板鐝?018骞村叏骞村拰2020骞寸殑闀锋湡鏃㈠畾鐩銆傗€?/p>
<p>adidas 鐨勬垚闀峰緢澶х▼搴︿笂寰楃泭鏂尖€滈亱鍕曚紤闁戔€濇湇瑁濇疆娴佺殑鎸佺簩鐧奸叺鈥斺€斿湪鍋ヨ韩鎴垮拰鐢板緫鍫翠箣澶栫┛钁楃殑浼戦枒閬嬪嫊鏈嶈瓒婁締瓒婂彈姝¤繋锛屽悓鏅備篃鍙楀埌鍏ㄧ悆鑼冨湇鍏у仴搴风敓娲绘柟寮忚垐璧峰拰涓湅鏂拌垐涓敘闅庣礆娑堣不闇€姹傜殑鎺ㄥ嫊銆?/p>
<p>addidas 鑲″児鍛ㄥ洓鏀舵柤姣忚偂119.89缇庡厓锛屽闀?.2%銆備笉閬庯紝鍦ㄩ亷鍘讳竴骞翠腑锛宎didas 鐨勮偂鍍圭疮瑷堜笅璺?1.5锛咃紝鍚屾湡锛岀鐖皪鎵?Puma锛堝姜棣級鐨勮偂鍍规疾骞呰秴閬?5锛咃紝Nike锛堣€愬悏锛夌殑婕插箙鍓囬珮閬?34锛呫€?/p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.hiishop.com/cate/beiketou/">adidas 璨濇闉?/a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞adidas 瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WHP</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.hiishop.com/">http://www.hiishop.com/</a>;锛?
<p>寰峰湅閬嬪嫊鐢ㄥ搧宸ㄩ牠<a href="http://www.hiishop.com/product/adidas-pure-boost-cp9326/">鏉变含 adidas</a>鍜孉didas锛堟剾杩仈锛夎繎鏃ュ叕浣堢灜2018璨″勾绗簩瀛ｅ害鐨勬キ绺惧牨鍛婏紝鍙椾笘鐣屾澂鐨勬帹鍕曪紝鍑堥姺鍞鍜屽噲鍒╂饯鍧囪秴鍑哄垎鏋愬斧闋愭湡銆?/p>
<p>鍦ㄦ埅鑷?018骞?鏈?0鏃ョ殑绗簩瀛ｅ害锛?a href="http://www.hiishop.com/product/adidas-ultraboost-bb6059/">adidas 棣墝</a>鍜孉didas 鏍稿績璨″嫏鏁告摎濡備笅锛?/p>
<p>鍑堥姺鍞鍚屾瘮澧為暦4.4%鑷?2.61鍎勬瓙鍏冿紝浠ヤ笉璁婂尟鐜囪▓绠楋紝鍚屾瘮澧為暦10%锛岄珮鏂煎垎鏋愬斧闋愭湡鐨?1.7鍎勬瓙鍏冿紱姣涘埄鐜囦笂鍗?.2鍊嬬櫨鍒嗛粸鑷?2.3%锛涚稉鐕熷埄娼ょ巼涓婂崌1.2鍊嬬櫨鍒嗛粸鑷?1.3%锛涙寔绾屾€фキ鍕欑稉鐕熷噲鍒╂饯鍚屾瘮澧為暦20锛呰嚦4.18鍎勬瓙鍏冿紝楂樻柤鍒嗘瀽甯爯鏈熺殑3.86鍎勬瓙鍏冿紱鎸佺簩鎬фキ鍕欑稉鐕熷埄娼ゆ瘡鑲℃敹鐩婂悓姣斿闀?0%鑷?.06姝愬厓锛?/p>
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<p>鎸夊搧鐗岋細</p>
<p>鎸夌暥鍓嶅尟鐜囪▓锛宎didas 鍝佺墝鍑堥姺鍞鍚屾瘮澧為暦6.1%锛岃嚦47.72鍎勬瓙鍏冿紝寰楃泭鏂?Sport Performance 绯诲垪鐨勯洐浣嶆暩澧為暦锛堝叾涓〒绶淬€佽窇姝ュ拰瓒崇悆椤炲垾鐢㈠搧鐛插緱闆欎綅鏁稿闀凤紝Sport Inspired 鐢㈠搧鐛插緱楂樺€嬩綅鏁稿闀凤級锛涙寜鐣跺墠鍖巼瑷堬紝Reebok 鍝佺墝鍑堥姺鍞鍚屾瘮涓嬮檷10.1%锛岃嚦3.87鍎勬瓙鍏冿紝Classics 绯诲垪鐢㈠搧鐨勫闀疯瑷撶反鍜岃窇姝ラ鍒ョ殑涓嬮檷鎵€鎶垫秷锛?/p>
<p>2006骞达紝adidas 闆嗗湗浠?1鍎勭編鍏冩敹璩肩灜缇庡湅閬嬪嫊鍝佺墝 Reebok锛堥姵璺戯級锛?016骞村痉鍦嬭病鍕欏牨鍛婂煼琛屽皬绲勪笉鍚屾剰 adidas 闆嗗湗瑷堢畻姝峰彶璩潰鍍瑰€肩殑鏂规硶锛屽皫鑷村叕鍙歌超闈㈠鍔犵灜 Reebok 鍝佺墝鐨勮硣鐢㈡笡鍊兼悕澶憋紝楂橀仈鏁稿剟姝愬厓锛涗絾 adidas 琛ㄧず锛孯eebok 鍝佺墝鐨勫闀峰墠鏅矑鏈夎畩鍖栵紝锛堟笡鍊兼悕澶憋級灏嶅叾鐝鹃噾鐙€娉佹矑鏈夊奖闊匡紝adidas 閲嶇敵鍏跺皪2018骞村叏骞村噲閵峰敭椤嶏紙璨ㄥ梗瑾挎暣寰岋級10锛呭闀风殑闋愭脯銆?/p>
<p>鎸夊湴鍗€锛?/p>
<p>瑗挎瓙甯傚牬鍑堥姺鍞悓姣斾笅闄?.9%锛岃嚦14.2鍎勬瓙鍏冨寳缇庡競鍫村噲閵峰敭鍚屾瘮澧為暦6.8%锛岃嚦10.82鍎勬瓙鍏冧簽澶競鍫村噲閵峰敭鍚屾瘮澧為暦15.4%锛岃嚦17.26鍎勬瓙鍏冿紝鍏朵腑澶т腑鑿崁澧為€熼珮閬?6%鎷変竵缇庢床甯傚牬鍑堥姺鍞鍚屾瘮涓嬮檷5.6%锛岃嚦4.16鍎勬瓙鍏冩柊鑸堝競鍫村噲閵峰敭鍚屾瘮涓嬮檷9.2%锛岃嚦2.51鍎勬瓙鍏冧縿缇呮柉甯傚牬鍑堥姺鍞悓姣斾笅闄?.7%锛岃嚦1.77鍎勬瓙鍏?/p>
<p>浠ヤ笉璁婂尟鐜囪▓绠楋紝鍖楃編锛屼簽澶紝鎷変竵缇庢床鍜屼縿缇呮柉甯傚牬鍑堥姺鍞鍒嗗垾鍚屾瘮澧為暦鐬?15.6%銆?8.8%銆?4.7%鍜?4.1%銆?/p>
<p>adidas 棣栧腑鍩疯瀹?Kasper Rorsted 琛ㄧず锛氣€滃湪涓栫晫鏉殑鑳屾櫙涓嬶紝鎴戝€戝張瀵︾従鐬竴鍊嬪挤鍕佺殑瀛ｅ害銆傛垜鍊戠殑鐩堝埄澧為暦鍐嶆鍙楀埌鎴戝€戝湪鍖楃編銆佸ぇ涓彲鍗€鍜岄浕鍟嗙瓑鎴扮暐閲嶉粸闋樺煙鐨勬帹鍕曪紝鍚屾檪鎴戝€戠辜绾屾姇璩囨柤鎴戝€戝搧鐗岀殑椤樻櫙鍜屽欢灞曟€с€傛啈鍊熼€欎簺鎴愭灉锛屾垜鍊戝皣绻肩簩鍫呭畾鍦板鐝?018骞村叏骞村拰2020骞寸殑闀锋湡鏃㈠畾鐩銆傗€?/p>
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<p>addidas 鑲″児鍛ㄥ洓鏀舵柤姣忚偂119.89缇庡厓锛屽闀?.2%銆備笉閬庯紝鍦ㄩ亷鍘讳竴骞翠腑锛宎didas 鐨勮偂鍍圭疮瑷堜笅璺?1.5锛咃紝鍚屾湡锛岀鐖皪鎵?Puma锛堝姜棣級鐨勮偂鍍规疾骞呰秴閬?5锛咃紝Nike锛堣€愬悏锛夌殑婕插箙鍓囬珮閬?34锛呫€?/p>
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