愛迪達2016年營收192.91億歐元，魁利潤突破10億歐 (2)
中文(简体) Public
<a href="http://www.adidas-shoes.com.tw/">adidas 鏃楄墻搴?/a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慳didas 鍙扮仯瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨凙didas澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">鐔遍杸鎼滅储 浜哄伐鏅鸿兘澶ф暩鎿氶洸瑷堢畻鏅鸿兘纭欢钀墿浜掕伅ARVR鐒′汉椐曢姗熷櫒浜洪噾铻嶇鎶€鍗€濉婇張鏂伴浂鍞?[ 鍎勬瓙灏庤畝 ] 鍎勬瓙娑堟伅锛?017骞?鏈?鏃ワ紝 adidas original 鑳屽寘 鍜屾剾杩仈鐧间綀鐬?016骞寸殑骞村害鍫卞憡锛?/div>
<p>鐔遍杸鎼滅储</p>
浜哄伐鏅鸿兘澶ф暩鎿氶洸瑷堢畻鏅鸿兘纭欢钀墿浜掕伅ARVR鐒′汉椐曢姗熷櫒浜洪噾铻嶇鎶€鍗€濉婇張鏂伴浂鍞?
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[ 鍎勬瓙灏庤畝 ] 鍎勬瓙娑堟伅锛?017骞?鏈?鏃ワ紝<a href="http://www.adidas-shoes.com.tw/p/bag-888df86a/">adidas original 鑳屽寘</a>鍜屾剾杩仈鐧间綀鐬?016骞寸殑骞村害鍫卞憡锛岄泦鍦樺湪涓婂€嬭病骞寸嚐鏀堕仈鍒板壍绱€閷勭殑192.91鍎勬瓙鍏冿紝鍚屾瘮涓婃疾14.0%锛涙寔绾岀稉鐕熸キ鍕欏噲鍒╂饯鐐?0.19鍎勬瓙鍏冿紝鍚屾瘮澧為暦41.5%銆?
鍦栫墖渚嗚嚜缍茬怠
<p>鍎勬瓙娑堟伅锛?017骞?鏈?鏃ワ紝<a href="http://www.adidas-shoes.com.tw/p/bag-888df86a/">adidas 鍖?浠ｈ臣</a>鍜屾剾杩仈鐧间綀鐬?016骞寸殑骞村害鍫卞憡锛岄泦鍦樺湪涓婂€嬭病骞寸嚐鏀堕仈鍒板壍绱€閷勭殑192.91鍎勬瓙鍏冿紝鍚屾瘮涓婃疾14.0%锛涙寔绾岀稉鐕熸キ鍕欏噲鍒╂饯鐐?0.19鍎勬瓙鍏冿紝鍚屾瘮澧為暦41.5%锛涙瘺鍒╃巼鐐?8.6%锛屾瘮涓婁竴骞村害鐨?8.3%涓婂崌0.3%銆?/p>
<p>2015骞村害锛屾剾杩仈鐨勭嚐鏀跺拰鎸佺簩缍撶嚐妤嫏鍑堝埄娼ゅ垎鍒ョ偤169.15鍎勬瓙鍏冦€?.20鍎勬瓙鍏冦€?/p>
<p>鎰涜开閬旀鍓嶅皣2016骞寸殑鐕熸敹鐩瀹氫綅鍦ㄥ浐瀹氬尟鐜囦笅鍚屾瘮澧為暦10%-12%锛屽闅涘彇寰?8%鐨勫浐瀹氬尟鐜囦笅澧為暦瓒呴瀹屾垚鐩锛涘皪鏂煎噲鍒╂饯鐨勯爯鏈熷悓妯ｆ槸10%-12%鐨勫浐瀹氬尟鐜囦笅澧為暦鐜囷紝鏈€绲?1.5%鐨勫悓姣斿闀风巼澶уぇ瓒呭嚭鐬泦鍦橀爯鏈熴€?/p>
<p>鎸夊湴鍗€鍔冨垎锛屾剾杩仈鍦ㄩ泦鍦樺ぇ鏈嚐瑗挎瓙鍦板崁鍏ㄥ勾鍙栧緱52.91鍎勬瓙鍏冪嚐鏀讹紝鍚屾瘮澧為暦17%锛涘湪鍖楃編鍦板崁鐕熸敹34.12鍎勬瓙鍏冿紝鍚屾瘮澧為暦24%锛涘湪澶т腑鑿崁鐕熸敹30.10鍎勬瓙鍏冿紝鍚屾瘮澧為暦22%锛涘湪淇勭緟鏂強鐛ㄨ伅楂斿湅鍌€佹媺涓佺編娲层€佹棩鏈€佷簽娲插拰闈炴床鍦板崁鍒嗗垾鍙栧緱8%銆?%銆?0%鍜?2%鐨勭嚐鏀跺闀枫€?/p>
<p>鎷嬮枊鍖巼鍥犵礌锛屾剾杩仈2016骞村湪澶т腑鑿崁鐨勭嚐鏀跺闀?8%锛屼緷鐒舵槸闆嗗湗鐩墠鏈€澶х殑澧為暦渚嗘簮銆傚叾涓璦didas鍝佺墝鍦ㄥぇ涓彲鍗€鐕熸敹鐐?9.44鍎勬瓙鍏冿紝鍚屾瘮澧為暦28%锛岄€欎締婧愭柤瑷撶反銆佽窇姝ャ€佽冻鐞冪郴鍒楋紝浠ュ強adidas original鍜宎didas neo瀛愬搧鐗屽潎鍙栧緱楂橀洐浣嶆暩鐨勫闀枫€傚彟涓€鍊嬮泦鍦樻棗涓嬪瓙鍝佺墝Reebok锛屽緱鐩婃柤鍦ㄨ〒绶淬€佽窇姝ヤ互鍙婄稉鍏哥郴鍒椾笂鐨勯洐浣嶆暩涓婃疾锛屽湪澶т腑鑿崁鍙栧緱17%鐨勫闀凤紝鐕熸敹閬斿埌0.67鍎勬瓙鍏冦€?/p>
<p>闄ゆ涔嬪锛屾剾杩仈鍦ㄥぇ涓彲鍗€鐨勬瘺鍒╃巼鐐?7.5%锛屾瘮鍘诲勾澧為暦0.4%锛岄€欏弽鏄犲嚭闆嗗湗鍦ㄦ姇鍏ユ垚鏈€佹笭閬撳缓瑷互鍙婂畾鍍圭祫鍚堟柟闈㈠潎鍙栧緱閫叉銆?/p>
<p>鍦ㄥ搧鐗屾柟闈紝2016骞碼didas鍝佺墝鍏ㄧ悆鐕熸敹163.34鍎勬瓙鍏冿紝鍚屾瘮涓婂崌12.2%锛屽浐瀹氬尟鐜囦笅鐐?1.7%锛汻eebok鍝佺墝鐕熸敹17.70鍎勬瓙鍏冿紝鍚屾瘮澧為暦1.1%锛屽浐瀹氬尟鐜囦笅鐐?.7%锛汿aylorMade浠ュ強CCM Hockey鍝佺墝鍓囧垎鍒ョ嚐鏀?.92鍎勬瓙鍏冨拰2.71鍎勬瓙鍏冿紝鍚屾瘮澧為暦1.1%鍜?4.3%锛屽浐瀹氬尟鐜囦笅鐐?.8%鍜?3.3%銆?/p>
<p>鎿氭倝锛岄潪鏍稿績涓旀嫋绱暣楂旀キ绺剧殑TaylorMade-adidas Golf楂樼埦澶キ鍕欏拰CCM Hockey鍐扮悆妤嫏閮藉皣琚泦鍦樺墲闆€?/p>
<p>鎰涜开閬斿湪2016骞寸殑寮峰媮琛ㄧ従寰楃泭鏂煎叾涓嶆柗鍦拌牰椋熻€佸皪鎵嬭€愬悏锛圢ike锛変互鍙婃柊璨村搧鐗屽畨寰风應锛圲nder Armour锛夌殑甯傚牬浠介銆傛牴鎿氬競鍫寸爺绌跺叕鍙窷PD Group鐨勬暩鎿氾紝浠婂勾1鏈堢編鍦嬮亱鍕曢瀷甯傚牬涓剾杩仈鍝佺墝鐨勫崰鏈夌巼缈诲€嶈嚦10%锛岄姺鍞闀?14%锛岃€岃€愬悏/Jordan鍝佺墝鐨勫競鍗犵巼鍚堝叡45%锛岄姺鍞儏澧?%銆?/p>
<p>鏇剧稉鍓甸€犵灜楂樺闀风瑭变甫鍦ㄥ寳缇庡競鍫磋秴閬庢剾杩仈鐨勫畨寰风應锛屽湪2016骞磋〃鐝句甫涓嶅闋愭湡锛岀鍥涘搴﹀彇寰楃殑13.08鍎勭編鍏冩敹鍏ワ紝杓?015骞村洓瀛ｅ害11.71鍎勭編鍏冩湁11.7%鐨勫闀凤紝浣嗘槸鍗婚仩浣庢柤甯傚牬闋愭湡锛岀偤鍏跺叓骞翠互渚嗙殑鏈€浣庡骞呫€傚悓鏅傦紝瀹夊痉鐟爯鏈熺暥鍓嶈病骞存敹鍏ョ偤54鍎勭編鍏冿紝鎰忓懗钁?1-12%鐨勫骞咃紝鐐鸿┎鍏徃2005骞翠笂甯備互渚嗘渶浣庤閷勩€傜洰鍓嶅畨寰风應宸茬稉琚剾杩仈閬犻仩鐢╁湪鐬韩寰屻€?/p>
<p>灏嶆柤2017骞达紝鎰涜开閬斿悓妯ｄ繚鎸佹▊瑙€锛岄泦鍦橀爯鏈熷湪鍥哄畾鍖巼涓嬪皣鏈冨鐝?1%-13%鐨勭嚐鏀跺闀凤紝鎸佺簩缍撶嚐鍑堝埄娼ゅ闀?8%-20%锛岄仈鍒?2.00鍎勬瓙鍏?12.25鍎勬瓙鍏冦€?/p>
<p>鐗堟瑠鑱叉槑</p><p>鍑′締婧愮偤鍎勬瓙缍茬殑鍏у锛屽叾鐗堟瑠鍧囧爆鍖椾含鍎勬瓙缍茬洘绉戞妧鏈夐檺鍏徃鎵€鏈夈€傛枃绔犲収瀹圭郴浣滆€呭€嬩汉瑙€榛烇紝涓嶄唬琛ㄥ剟姝愬皪瑙€榛炶磰鍚屾垨鏀寔銆?/p>
鍓靛缓涓﹂棞鑱柊璩埗
<p>鏇剧敤寰俊鐧婚寗鍎勬瓙缍蹭絾娌掓湁鐢ㄦ墜姗熻ɑ鍐婇亷鍎勬瓙鐨勭敤鎴?/p>
<p>娌掓湁瑷诲唺閬庡剟姝愮恫鐨勬柊鐢ㄦ埗</p>
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<p>鐔遍杸鎼滅储</p>
浜哄伐鏅鸿兘澶ф暩鎿氶洸瑷堢畻鏅鸿兘纭欢钀墿浜掕伅ARVR鐒′汉椐曢姗熷櫒浜洪噾铻嶇鎶€鍗€濉婇張鏂伴浂鍞?
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[ 鍎勬瓙灏庤畝 ] 鍎勬瓙娑堟伅锛?017骞?鏈?鏃ワ紝<a href="http://www.adidas-shoes.com.tw/p/bag-888df86a/">adidas original 鑳屽寘</a>鍜屾剾杩仈鐧间綀鐬?016骞寸殑骞村害鍫卞憡锛岄泦鍦樺湪涓婂€嬭病骞寸嚐鏀堕仈鍒板壍绱€閷勭殑192.91鍎勬瓙鍏冿紝鍚屾瘮涓婃疾14.0%锛涙寔绾岀稉鐕熸キ鍕欏噲鍒╂饯鐐?0.19鍎勬瓙鍏冿紝鍚屾瘮澧為暦41.5%銆?
鍦栫墖渚嗚嚜缍茬怠
<p>鍎勬瓙娑堟伅锛?017骞?鏈?鏃ワ紝<a href="http://www.adidas-shoes.com.tw/p/bag-888df86a/">adidas 鍖?浠ｈ臣</a>鍜屾剾杩仈鐧间綀鐬?016骞寸殑骞村害鍫卞憡锛岄泦鍦樺湪涓婂€嬭病骞寸嚐鏀堕仈鍒板壍绱€閷勭殑192.91鍎勬瓙鍏冿紝鍚屾瘮涓婃疾14.0%锛涙寔绾岀稉鐕熸キ鍕欏噲鍒╂饯鐐?0.19鍎勬瓙鍏冿紝鍚屾瘮澧為暦41.5%锛涙瘺鍒╃巼鐐?8.6%锛屾瘮涓婁竴骞村害鐨?8.3%涓婂崌0.3%銆?/p>
<p>2015骞村害锛屾剾杩仈鐨勭嚐鏀跺拰鎸佺簩缍撶嚐妤嫏鍑堝埄娼ゅ垎鍒ョ偤169.15鍎勬瓙鍏冦€?.20鍎勬瓙鍏冦€?/p>
<p>鎰涜开閬旀鍓嶅皣2016骞寸殑鐕熸敹鐩瀹氫綅鍦ㄥ浐瀹氬尟鐜囦笅鍚屾瘮澧為暦10%-12%锛屽闅涘彇寰?8%鐨勫浐瀹氬尟鐜囦笅澧為暦瓒呴瀹屾垚鐩锛涘皪鏂煎噲鍒╂饯鐨勯爯鏈熷悓妯ｆ槸10%-12%鐨勫浐瀹氬尟鐜囦笅澧為暦鐜囷紝鏈€绲?1.5%鐨勫悓姣斿闀风巼澶уぇ瓒呭嚭鐬泦鍦橀爯鏈熴€?/p>
<p>鎸夊湴鍗€鍔冨垎锛屾剾杩仈鍦ㄩ泦鍦樺ぇ鏈嚐瑗挎瓙鍦板崁鍏ㄥ勾鍙栧緱52.91鍎勬瓙鍏冪嚐鏀讹紝鍚屾瘮澧為暦17%锛涘湪鍖楃編鍦板崁鐕熸敹34.12鍎勬瓙鍏冿紝鍚屾瘮澧為暦24%锛涘湪澶т腑鑿崁鐕熸敹30.10鍎勬瓙鍏冿紝鍚屾瘮澧為暦22%锛涘湪淇勭緟鏂強鐛ㄨ伅楂斿湅鍌€佹媺涓佺編娲层€佹棩鏈€佷簽娲插拰闈炴床鍦板崁鍒嗗垾鍙栧緱8%銆?%銆?0%鍜?2%鐨勭嚐鏀跺闀枫€?/p>
<p>鎷嬮枊鍖巼鍥犵礌锛屾剾杩仈2016骞村湪澶т腑鑿崁鐨勭嚐鏀跺闀?8%锛屼緷鐒舵槸闆嗗湗鐩墠鏈€澶х殑澧為暦渚嗘簮銆傚叾涓璦didas鍝佺墝鍦ㄥぇ涓彲鍗€鐕熸敹鐐?9.44鍎勬瓙鍏冿紝鍚屾瘮澧為暦28%锛岄€欎締婧愭柤瑷撶反銆佽窇姝ャ€佽冻鐞冪郴鍒楋紝浠ュ強adidas original鍜宎didas neo瀛愬搧鐗屽潎鍙栧緱楂橀洐浣嶆暩鐨勫闀枫€傚彟涓€鍊嬮泦鍦樻棗涓嬪瓙鍝佺墝Reebok锛屽緱鐩婃柤鍦ㄨ〒绶淬€佽窇姝ヤ互鍙婄稉鍏哥郴鍒椾笂鐨勯洐浣嶆暩涓婃疾锛屽湪澶т腑鑿崁鍙栧緱17%鐨勫闀凤紝鐕熸敹閬斿埌0.67鍎勬瓙鍏冦€?/p>
<p>闄ゆ涔嬪锛屾剾杩仈鍦ㄥぇ涓彲鍗€鐨勬瘺鍒╃巼鐐?7.5%锛屾瘮鍘诲勾澧為暦0.4%锛岄€欏弽鏄犲嚭闆嗗湗鍦ㄦ姇鍏ユ垚鏈€佹笭閬撳缓瑷互鍙婂畾鍍圭祫鍚堟柟闈㈠潎鍙栧緱閫叉銆?/p>
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鍓靛缓涓﹂棞鑱柊璩埗
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鎯宠浜嗚В鏇村闂滄柤<a href="http://www.adidas-shoes.com.tw/c/eqt-shoes/">eqt adidas鍍归將</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞<a href="http://www.adidas-shoes.com.tw/">adidas 鍙扮仯瀹樼恫</a>寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.adidas-shoes.com.tw/">http://www.adidas-shoes.com.tw/</a>;锛?
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