Prada香港上市後的中國之路
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<p> 涓湅閫欏€嬪ア渚堝搧娑堣不涓嶆柗鑶ㄨ劰鐨勫湅鍌紝绠＄悊灞ゅ氨鍧﹁█鐪嬫簴浜炴床灏囨垚鐐哄叏鐞冩渶澶х殑濂緢鍝佸競鍫达紝鐣跺勾Prada 棣欐腐鑰屾斁妫勫湪鍝佺墝璧锋簮鍦扮背铇笂甯傛鏄€欏€嬪師鍥犮€?/p>
<p> 鐒惰€岀溂涓?Prada 鐨勬棩瀛愪甫涓嶅ソ閬庯紝鑷?011骞?鏈堝湪棣欐腐涓婂競寰岋紝Prada闆嗗湗妤妇涓€璺湅婕诧紝2012銆?013璨″勾鍒嗗垾杓冧笂骞村悓鏈熶笂婕?4.9%銆?2%锛岀煭鐭叐骞村緦锛?014璨″勾鍗讳互妤妇涓嬭穼鏀跺牬銆傝病鍫辨暩鎿氶’绀猴紝涓湅甯傚牬鎵€鍦ㄧ殑浜炲お鍗€鏄泦鍦樻キ绺句笅婊戞渶鐐哄毚閲嶇殑甯傚牬銆?/p>
<p> 鍚屾檪锛?015璨″勾(鎴嚦2015骞?鏈?1鏃?璨″嫏鍫卞憡锛岃嚜鍥涘勾鍓嶅湪棣欐腐涓婂競浠ヤ締锛岄泦鍦樺噲鍒╂饯棣栨鍑虹従涓嬫粦锛屼氦涓婂競寰屾渶宸垚绺惧柈銆傝┎璨″嫏鍫卞憡灏囦簽澶崁璺屽箙杓冨ぇ鐨勫師鍥犳绲愮偤鈥滀腑鍦嬫腐婢抽噸瑕佸競鍫村彈鍒版斂娌诲洜绱犲奖闊库€濄€備簨瀵︿笂锛岄€欒垏鍝佺墝璧板急鍜岃嚜韬己灏戝壍鏂般€侀€插叆鍝佺墝涔忓姏鏈熸湁闂溿€?/p>
<p> 鐢㈤噺楂樿唱閲忓樊 CEO闅昏兘瑕嚜渚嗘姄璩噺鍟忛</p>
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<p> 濡備粖鍦ㄤ腑鍦嬶紝Prada 姘搁仩閮戒笉缂轰箯瑭遍鈥斺€旇瑭梾鐨勭敘鍝佽唱閲忋€丆EO 鐨勭伀鐖嗚劸姘ｃ€佹縺閫茬殑搴楅嫪閵峰敭绛栫暐鍜岄珮绠¤畩鍕曘€傜敋鑷崇偤鐬憭鍒ュ伣璨紝Prada 鍊掍笁瑙掗姌鐗岀壒鎰忔妸 LOGO涓婄殑绗簩鍊嬪瓧姣嶁€?R 鈥濃€樺垏闁嬧€欑殑锛屽鏋滄矑鏈夛紝閭ｅ氨鏄亣璨ㄣ€侾rada闆腑鍦嬫渶杩戯紝鎵€浠ユ妸鐩哥暥澶ц妯＄殑鐢熺敘绶氭斁鍦ㄧ灜涓湅锛屼腑鍦嬩汉鍙堟槸浠栧€戞渶鐐洪噸瑕佺殑椤у涔嬩竴銆?/p>
<p> 鎿氭倝锛孭rada 鏃椾笅 11 鍌紒妤紝鍍呯敓鐢㈠叐鎴愮殑鍒舵垚鍝侊紝鍏堕鍧囧凡澶栧寘鐢熺敘銆傜暥鏅傦紝Prada 鑸?450 鍌㈠師鏉愭枡渚涙噳鍟嗗強 480 鍌㈠埗閫犱紒妤悎浣滐紝涓﹁仒鏈?170 鍚嶈唱閲忕洠鎺у摗銆傚湪涓湅寤ｆ澅鏉辫帪锛屾湁涓€鍌⑩€滄澅鑾炴櫘鎷夐仈璨挎槗鏈夐檺鍏徃鈥濓紝瀹冨嚭鐝惧湪 Prada 鐨勮病鍫辫！锛屾槸 Prada 鐩存帴鎸佹湁鐨勫瓙鍏徃锛屽畠璨犺铂鐩ｇ Prada 鍦ㄦ暣鍊嬪唬鏉卞湴鍗€浠ｅ伐寤犵殑閬嬭銆傛暩閲忛緪澶х殑浠ｅ伐寤犲垎浣堝湪鏉辫帪銆佹繁鍦冲拰涓北锛岀偤 Prada 鐢熺敘鎵嬭鍜岄瀷灞ワ紝涔熷悓鏅傜偤鍏朵粬鍝佺墝浠ｅ伐銆傚湪棣欐腐涓婂競鐨勬檪浠ｇ毊鍏峰氨鏄叾涓竴鍌€?/p>
<p> 姣旇捣涓€浜涙瓙娲插ア渚堝搧鐗岋紝Prada 鍦ㄤ腑鍦嬭鈥滃北瀵ㄢ€濈殑棰ㄩ毆鍙兘鏇村ぇ銆備粬鍊戣垏涓€浜涗腑鍦嬩唬宸ュ粻瀵嗗垏鍚堜綔锛屼豢鍐掑粻鍌㈠洜鑰屾洿瀹规槗鎺ヨ繎鐢熺敘鐠扮瘈銆傞櫎鐬伣璨紝Prada 鍦ㄧぞ浜ゅ獟楂斾笂涔熼亣鍒扮灜涓嶅皯楹荤叐锛屽叾涓渶澶氱殑鎶辨€ㄤ締鑷敘鍝佽唱閲忋€傛湁浜洪枊鐜╃瑧瑾紝濡傛灉浣犵殑 Prada 鎵嬭鎴栧お闄介彙鐢ㄧ灜寰堜箙閮芥矑鏈夊锛岄偅寰堝彲鑳芥槸鍋囪波鈥斺€斿洜鐐虹湡璨ㄥ緢鍙兘宸茬稉鍑虹従鏂疯鎴栫牬鎼嶇灜銆?/p>
<p> 鐝惧浠婏紝璩噺鍟忛鏄疨rada鏈€闂滃垏鐨勪簨鎯咃紝Prada 鐨?CEO Patrizio Bertelli锛岄’鐒惰瀵熷埌鐬€欎竴榛烇紝浠栦笉鏂峰皪 Prada 鐨勭鐞嗗堡閫茶瑾挎暣銆傞洟鑱烽珮绠′腑鍖呮嫭涓湅绺界稉鐞嗭紝浠ュ強鐨叿閮ㄩ杸涓荤銆備腑鍦嬫槸閲嶈鐨勭敓鐢㈠熀鍦帮紝鑰岀毊鍏锋槸璩噺鍟忛閲嶇伣鍗€銆?/p>
<p> 浜嬪涓婏紝鍏跺鏈€澶х殑璩噺闅辨偅涓︿笉鍦ㄤ腑鍦嬨€傚洜鐐轰腑鍦嬩汉鍔涙垚鏈綆鏂兼剰澶у埄锛岀敘鍝佸湪涓湅閮芥槸 100% 浜哄伐妾㈤锛岃€屽湪鎰忓ぇ鍒╋紝闅昏兘鎶芥銆傞€欏氨閫犳垚鍦ㄤ腑鍦嬬敓鐢㈢殑 Prada 鐢㈠搧锛岃唱閲忓弽鑰屽劒鏂?Made in Italy銆傛瘡骞村洜璩噺鍟忛杩斾慨鐨?Prada 鎵嬭锛屾剰澶у埄鐢㈢殑姣斾緥閬犻珮鏂间腑鍦嬨€?/p>
<p> 鐝惧湪 Bertelli 瑕嚜鎶撶敘鍝佽唱閲忥紝浠栫洿鎺ュ悜鍚勫€嬪ぇ鍗€鐨勭稉鐞嗙櫦铏熸柦浠わ紝閬庡晱姣忓€嬭唱閲忕挵绡€锛岃姹傜窗鑷磋嫑鍒伙紝鍏徃涓婁笅濡傚饱钖勫啺銆傞仩鍦ㄦ澅鑾炵殑浠ｅ伐寤犻兘鐭ラ亾锛屼竴鏃︽湁涓€鎵硅波璩噺鍑哄晱椤岋紝鑷繁闈㈣嚚鐨勫彲鑳芥槸鈥滆蛋浜衡€濈殑绲愭灉銆?/p>
<p> 鏈締濡備綍鍦ㄤ腑鍦嬬殑鐧煎睍锛?/p>
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<p> 2013 骞达紝灏嶆柤澶т腑鑿崁鐨勭珐鎱㈠闀凤紝Patrizio Bertelli 閫欐ǎ瑾亾锛氣€滀腑鍦嬫秷璨昏€呯殑娑堣不姝ヤ紣涓︽矑鏈夊仠姝紝浠栧€戝嚭鍦嬫梾琛岀殑鏁搁噺澶у箙澧炲姞锛屽緢澶氫汉閬告搰鍦ㄧ編鍦嬪拰姝愭床甯傚牬璩肩墿銆傗€濅粬浠嶇劧灏嶄腑鍦嬮¨瀹㈠厖婊胯垐瓒ｏ紝涓︽嚪鏈夎嚜淇°€?/p>
<p> 闆栫劧涓湅浠ｅ伐寤犮€佹サ绔殑閵峰敭鍒跺害璁?Prada鍦ㄤ腑鍦嬮＝鍙楃埈璀帮紝浣嗛€欎粛涓嶅Θ绀?Prada 鎴愮偤涓€鍊嬫垚鍔熺殑濂緢鍝佺墝锛屼笉璜栨檪灏氾紝閭勬槸鍟嗘キ鐨勮搴︺€傞毃钁楀ア渚堝搧甯傚牬琛屾儏杞夊喎锛孭rada涔熸湁鎵€鏀硅畩銆傜櫦浣堝噲鍒╂饯涓嬫粦 28% 鐨勫勾鍫变箣鍓嶏紝Bertelli 灏卞凡缍撻枊濮嬪皪鍚勫€嬬挵绡€瑕姏瑕偤銆傞杸搴楄！锛孭rada澧炲挤灏嶅湗闅婂悎浣滅殑榧撳嫷锛岃姹傚摗宸ヤ笉鍍呰閵峰敭锛屾洿瑕佹渻璎涙晠浜嬨€備絾 Prada 浠嶇劧鏄キ鍏т綔棰ㄦ渶婵€閫层€佸摗宸ヨ柂璩囨渶楂樼殑鍝佺墝銆?</p>
<p> 鐩＄琚獚鐐哄瓨鍦ㄧó绋晱椤屻€佸嵆渚夸粖骞翠笅婊戝箙搴﹀緢澶э紝Prada 姣忓勾鐨勯姺閲忎粛鐒舵槸妤収涓€鍊嬮浜虹殑鏁稿瓧銆傚湪鍓涘墰閬庡幓鐨勪腑鍦嬪ア渚堝搧甯傚牬鈥滈粌閲戝崄骞粹€濓紝鎶撲綇姗熸渻鏈夋檪姣旂簿鑰曠窗浣滄洿鏈夋晥锛岃鏁㈣ Bertelli 鐨勭瓥鐣ヤ笉灏嶅憿锛?/p>
<p> 鐩墠锛孭rada闆嗗湗琛ㄧず锛岄泦鍦樹竴鏂归潰鏈冨毚鎺ч枊鏀紝鍙︿竴鏂归潰灏囩辜绾屽姞澶ф姇璩囷紝鎻愰珮鐢熺敘鍔涘拰鏁村€嬩緵鎳夐張鐨勬晥鐜囥€傝€孭rada鐨勫競鍫寸附鐩tefano Cantino涔熷凡缍撳浣圥rada灏囪鏁寸嚐閵风瓥鐣ワ細闄嶄綆鏂板搧鍍规牸锛屽皯闁嬮杸搴椼€傜湅渚嗭紝鏈締Prada鍦ㄤ腑鍦嬩箣璺紝闄ょ灜鎶撹唱閲忓氨鏄渶瑕佹洿濂界殑鍦橀殜鐬€?/p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.prada-taiwan.com/c/man-bags/">Prada 鐢峰寘</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞<a href="http://www.prada-taiwan.com/">Prada 瀹樻柟缍茬珯</a>寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歳aybantw</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.prada-taiwan.com/">http://www.prada-taiwan.com/</a>;锛?
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