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中文(简体) Public
<a href="http://www.hiishop.com/">adidas 瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慳didas 瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨刟didas澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">Inviting the most popular celebrities nowadays to endorse the brand is a common sight. adidas ultra boost uncaged 绌挎惌 鍜孉didas neo has officially announced Jackson Yi to be their new celebrity endorsement. This collaboration stimulates
Inviting the most popular celebrities nowadays to endorse the brand is a
common sight. <a href="http://www.hiishop.com/product/adidas-ultra-boost-ba7840/">adidas ultra boost uncaged 绌挎惌</a>鍜孉didas neo has officially announced Jackson Yi to be their new
celebrity endorsement. This collaboration stimulates the fan economy in a
different and surprising way. Following the 27th November announcement that
Jackson Yi will be brand鈥檚 first-ever International Youth Creative Ambassador,
<a href="http://www.hiishop.com/product/adidas-ultra-boost-s80635/">adidas 鎱㈣窇闉?棣墝</a>鍜孉didas neo launched three extravagant online and offline interactive marketing
activities, which instantly became a sensation on social media.
閭€璜嬮珮浜烘埃鏄庢槦鐐鸿嚜宸辩殑鍝佺墝浠ｈ█宸茬稉鍗佸垎鏅亶銆傛剾杩仈neo绯诲垪姝ｅ紡瀹ｄ綀鏄撶儕鍗冪捊鐐轰粬鍊戝搧鐗屾渶鏂颁唬瑷€浜恒€傞€欐鍚堜綔浠ュ悇绋护浜烘剰鎯充笉鍒扮殑鏂瑰紡鍒烘縺绮夌挡鐨勬秷璨汇€傜辜11鏈?7鏃ユ剾杩仈neo瀹ｄ綀鏄撶儕鍗冪捊鐐烘棗涓嬮浣嶅叏鐞冮潚骞村壍鎰忓畼涔嬪緦锛屼粬鍊戠櫦璧风灜绶氫笂绶氫笅浜掑嫊鐕熼姺娲诲嫊锛岄毃寰岃繀閫熷湪绀句氦濯掗珨涓婂紩璧疯綗鍕曘€?
adidas neo鈥檚 announcement that Jackson Yi will serve as its first
International Youth Creative Ambassador was made on the day before the singer鈥檚
birthday - 27th November. Jackson Yi鈥檚 first assignment for his new job was
Jackson Yi Gift Box. The special gift boxes were awarded to 1128 lucky winners
of a drawing held on the adidas neo online store. The number 1128 is a reference
to Jackson Yi鈥檚 birth date - 28th November. adidas neo also unleashed a hot new
topic on Weibo - #1 of 1128 Jackson Yi Gift Boxes# - which quickly went viral.
The 1128 lucky recipients posted photos taken together with their own Jackson Yi
Gift Boxes. The photos were then combined as a one-of-a-kind Jackson Yi鈥檚
poster, allowing fans to become a core part of the campaign. The poster was not
only released online but also was printed, where lucky buyers had the chance to
win in adidas neo stores.
鎰涜开閬?
neo鍦?1鏈?7鏃ワ紝涔熸槸鏄撶儕鍗冪捊鐢熸棩鐨勫墠涓€澶╋紝瀹ｄ綀浠栨垚鐐簄eo绯诲垪棣栦綅鍏ㄧ悆闈掑勾鍓垫剰瀹樸€傛槗鐑婂崈鐠界殑棣栦唤浠诲嫏灏辨槸鈥滅捊鍖呪€濄€傞€欎唤鐗瑰垾鐨勭Ξ鐗╅€氶亷鎰涜开閬攏eo瀹樼恫璐堥€佺郸1128浣嶅垢閬嬬矇绲?鏁稿瓧鈥?128鈥濅唬琛ㄦ槗鐑婂崈鐠界殑鐢熸棩鈥?1鏈?8鏃モ€濄€傛剾杩仈neo閭勫湪寰崥涓婄櫦璧风灜鐔遍杸瑭遍鈥滄槗鐑婂崈鐠界殑1128鍒嗕箣涓€鈥濓紝闅ㄤ箣琚繀閫熻綁鐧笺€傞€?128浣嶅垢閬嬬矇绲查渶鏇嚭鍜屸€滅捊鍖呪€濈殑鍚堢収銆傞€欎簺鐓х墖鏈冩嫾婀婃垚鏄撶儕鍗冪捊鐛ㄤ竴鐒′簩鐨勬捣鍫憋紝閫欐ǎ绮夌挡涔熷氨鎴愮灜閫欏€嬪鍌虫椿鍕曠殑涓€閮ㄥ垎銆傞€欎唤娴峰牨涓嶅儏鍦ㄧ恫涓婄櫦浣堬紝閭勬渻琚墦鍗板嚭渚嗭紝骞搁亱鐨勮卜鍌究鏈夋鏈冨湪鎰涜开閬攏eo鐨勫楂斿簵鐛插緱銆?
As a popular idol, Jackson Yi is the perfect candidate to promote the
adidas neo brand message of Living Restless. A large portion of adidas neo鈥檚
target audience also happen to be big fans of the singer. This marketing
campaign was specifically targeted at these fans. Making use of Jackson Yi鈥檚
celebrity status, the campaign brought adidas neo closer together with its fans
by giving them a chance to interact with their idol, while also inviting them to
play a key role in its brand messaging by using the power of the fan economy to
combine online and offline marketing. The #1 of 1128 Jackson Yi Gift Boxes#
topic succeeded in attracting over 1600W+ reads and generating over 1200W+
interactions on Weibo, ranking NO. 3 among the hottest Weibo topics. Also, by
guiding consumers to online and offline stores, adidas neo succeeded in
harnessing the power of its passionate fan base to strengthen sales.
浣滅偤涓€鍊嬫祦琛屽伓鍍忥紝鏄撶儕鍗冪捊鏄兘澶犲偝閬斿嚭鎰涜开閬攏eo绯诲垪鈥滅敓渚嗗ソ鍕曗€濅富椤岀殑瀹岀編鍊欓伕浜恒€傛剾杩仈neo鐨勭洰妯欐秷璨讳汉缇よ！鏈夌浉鐣朵竴澶ч儴鍒嗘槸鏄撶儕鍗冪捊鐨勭矇绲层€傞€欐鐕熼姺娲诲嫊渚挎槸閲濆皪閫欎簺绮夌挡鐧艰捣鐨勩€傚埄鐢ㄦ槗鐑婂崈鐠界殑鏄庢槦韬唤锛岀郸绮夌挡鍜屽伓鍍忎簰鍕曠殑姗熸渻锛屼互姝ゆ媺杩戠灜鎰涜开閬攏eo鑸囧叾绮夌挡鐨勮窛闆紝鍚屾檪閭€璜嬩粬鍊戞垚鐐哄搧鐗屼腑鐨勯噸瑕侀儴鍒嗭紝閬嬬敤绮夌挡鐨勬秷璨昏兘鍔涘皣绶氫笂鑸囩窔涓嬬殑鐕熼姺鎵嬫绲愬悎璧蜂締銆傚井鍗氳┍椤屸€滃崈鐠界殑1128鍒嗕箣涓€鈥濆惛寮曠灜瓒呴亷1.6鍎勪汉鐎忚锛屽井鍗氫簰鍕曚篃閬斿埌鐬?.2鍎勪汉娆★紝鍦ㄥ井鍗氭渶鐔辫┍椤屼腑鎺掑悕绗笁銆傞€氶亷寮曞皫娑堣不鑰呭湪绶氫笂鎴栧湪瀵﹂珨搴楁秷璨伙紝鎰涜开閬攏eo鎴愬姛鍦板埄鐢ㄧ灜绮夌挡鐨勭啽鎯咃紝浠ユ鎻愰珮鐢㈠搧鐨勯姺鍞噺銆?
锛堢法杓細浣曠懇鐟╋級
<p>瀹樻柟寰俊锛氭柊鏉辨柟鑻辫獮聽锛堝井淇¤櫉锛歺dfyyw锛?/p>
<p>鑱借璁€瀵瀛哥繏鏂规硶銆佽嫳缇庡妵鏈€鏂拌硣瑷婏紝璜嬫巸浜岀董纰硷紝闂滆ɑ鎴戝€?聽</p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.hiishop.com/cate/beiketou/">adidas 璨濇闉?/a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞adidas 瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WHP</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.hiishop.com/">http://www.hiishop.com/</a>;锛?
Inviting the most popular celebrities nowadays to endorse the brand is a
common sight. <a href="http://www.hiishop.com/product/adidas-ultra-boost-ba7840/">adidas ultra boost uncaged 绌挎惌</a>鍜孉didas neo has officially announced Jackson Yi to be their new
celebrity endorsement. This collaboration stimulates the fan economy in a
different and surprising way. Following the 27th November announcement that
Jackson Yi will be brand鈥檚 first-ever International Youth Creative Ambassador,
<a href="http://www.hiishop.com/product/adidas-ultra-boost-s80635/">adidas 鎱㈣窇闉?棣墝</a>鍜孉didas neo launched three extravagant online and offline interactive marketing
activities, which instantly became a sensation on social media.
閭€璜嬮珮浜烘埃鏄庢槦鐐鸿嚜宸辩殑鍝佺墝浠ｈ█宸茬稉鍗佸垎鏅亶銆傛剾杩仈neo绯诲垪姝ｅ紡瀹ｄ綀鏄撶儕鍗冪捊鐐轰粬鍊戝搧鐗屾渶鏂颁唬瑷€浜恒€傞€欐鍚堜綔浠ュ悇绋护浜烘剰鎯充笉鍒扮殑鏂瑰紡鍒烘縺绮夌挡鐨勬秷璨汇€傜辜11鏈?7鏃ユ剾杩仈neo瀹ｄ綀鏄撶儕鍗冪捊鐐烘棗涓嬮浣嶅叏鐞冮潚骞村壍鎰忓畼涔嬪緦锛屼粬鍊戠櫦璧风灜绶氫笂绶氫笅浜掑嫊鐕熼姺娲诲嫊锛岄毃寰岃繀閫熷湪绀句氦濯掗珨涓婂紩璧疯綗鍕曘€?
adidas neo鈥檚 announcement that Jackson Yi will serve as its first
International Youth Creative Ambassador was made on the day before the singer鈥檚
birthday - 27th November. Jackson Yi鈥檚 first assignment for his new job was
Jackson Yi Gift Box. The special gift boxes were awarded to 1128 lucky winners
of a drawing held on the adidas neo online store. The number 1128 is a reference
to Jackson Yi鈥檚 birth date - 28th November. adidas neo also unleashed a hot new
topic on Weibo - #1 of 1128 Jackson Yi Gift Boxes# - which quickly went viral.
The 1128 lucky recipients posted photos taken together with their own Jackson Yi
Gift Boxes. The photos were then combined as a one-of-a-kind Jackson Yi鈥檚
poster, allowing fans to become a core part of the campaign. The poster was not
only released online but also was printed, where lucky buyers had the chance to
win in adidas neo stores.
鎰涜开閬?
neo鍦?1鏈?7鏃ワ紝涔熸槸鏄撶儕鍗冪捊鐢熸棩鐨勫墠涓€澶╋紝瀹ｄ綀浠栨垚鐐簄eo绯诲垪棣栦綅鍏ㄧ悆闈掑勾鍓垫剰瀹樸€傛槗鐑婂崈鐠界殑棣栦唤浠诲嫏灏辨槸鈥滅捊鍖呪€濄€傞€欎唤鐗瑰垾鐨勭Ξ鐗╅€氶亷鎰涜开閬攏eo瀹樼恫璐堥€佺郸1128浣嶅垢閬嬬矇绲?鏁稿瓧鈥?128鈥濅唬琛ㄦ槗鐑婂崈鐠界殑鐢熸棩鈥?1鏈?8鏃モ€濄€傛剾杩仈neo閭勫湪寰崥涓婄櫦璧风灜鐔遍杸瑭遍鈥滄槗鐑婂崈鐠界殑1128鍒嗕箣涓€鈥濓紝闅ㄤ箣琚繀閫熻綁鐧笺€傞€?128浣嶅垢閬嬬矇绲查渶鏇嚭鍜屸€滅捊鍖呪€濈殑鍚堢収銆傞€欎簺鐓х墖鏈冩嫾婀婃垚鏄撶儕鍗冪捊鐛ㄤ竴鐒′簩鐨勬捣鍫憋紝閫欐ǎ绮夌挡涔熷氨鎴愮灜閫欏€嬪鍌虫椿鍕曠殑涓€閮ㄥ垎銆傞€欎唤娴峰牨涓嶅儏鍦ㄧ恫涓婄櫦浣堬紝閭勬渻琚墦鍗板嚭渚嗭紝骞搁亱鐨勮卜鍌究鏈夋鏈冨湪鎰涜开閬攏eo鐨勫楂斿簵鐛插緱銆?
As a popular idol, Jackson Yi is the perfect candidate to promote the
adidas neo brand message of Living Restless. A large portion of adidas neo鈥檚
target audience also happen to be big fans of the singer. This marketing
campaign was specifically targeted at these fans. Making use of Jackson Yi鈥檚
celebrity status, the campaign brought adidas neo closer together with its fans
by giving them a chance to interact with their idol, while also inviting them to
play a key role in its brand messaging by using the power of the fan economy to
combine online and offline marketing. The #1 of 1128 Jackson Yi Gift Boxes#
topic succeeded in attracting over 1600W+ reads and generating over 1200W+
interactions on Weibo, ranking NO. 3 among the hottest Weibo topics. Also, by
guiding consumers to online and offline stores, adidas neo succeeded in
harnessing the power of its passionate fan base to strengthen sales.
浣滅偤涓€鍊嬫祦琛屽伓鍍忥紝鏄撶儕鍗冪捊鏄兘澶犲偝閬斿嚭鎰涜开閬攏eo绯诲垪鈥滅敓渚嗗ソ鍕曗€濅富椤岀殑瀹岀編鍊欓伕浜恒€傛剾杩仈neo鐨勭洰妯欐秷璨讳汉缇よ！鏈夌浉鐣朵竴澶ч儴鍒嗘槸鏄撶儕鍗冪捊鐨勭矇绲层€傞€欐鐕熼姺娲诲嫊渚挎槸閲濆皪閫欎簺绮夌挡鐧艰捣鐨勩€傚埄鐢ㄦ槗鐑婂崈鐠界殑鏄庢槦韬唤锛岀郸绮夌挡鍜屽伓鍍忎簰鍕曠殑姗熸渻锛屼互姝ゆ媺杩戠灜鎰涜开閬攏eo鑸囧叾绮夌挡鐨勮窛闆紝鍚屾檪閭€璜嬩粬鍊戞垚鐐哄搧鐗屼腑鐨勯噸瑕侀儴鍒嗭紝閬嬬敤绮夌挡鐨勬秷璨昏兘鍔涘皣绶氫笂鑸囩窔涓嬬殑鐕熼姺鎵嬫绲愬悎璧蜂締銆傚井鍗氳┍椤屸€滃崈鐠界殑1128鍒嗕箣涓€鈥濆惛寮曠灜瓒呴亷1.6鍎勪汉鐎忚锛屽井鍗氫簰鍕曚篃閬斿埌鐬?.2鍎勪汉娆★紝鍦ㄥ井鍗氭渶鐔辫┍椤屼腑鎺掑悕绗笁銆傞€氶亷寮曞皫娑堣不鑰呭湪绶氫笂鎴栧湪瀵﹂珨搴楁秷璨伙紝鎰涜开閬攏eo鎴愬姛鍦板埄鐢ㄧ灜绮夌挡鐨勭啽鎯咃紝浠ユ鎻愰珮鐢㈠搧鐨勯姺鍞噺銆?
锛堢法杓細浣曠懇鐟╋級
<p>瀹樻柟寰俊锛氭柊鏉辨柟鑻辫獮聽锛堝井淇¤櫉锛歺dfyyw锛?/p>
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by qcds894259
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