lululemon 創始人發佈新書揭秘曾拒絕收購Under Armour
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鍔犳嬁澶х憸浼介亱鍝佺墝lululemon鍓靛浜篊hip Wilson鏃ュ墠鐧间綀鐬敱鍏舵挵瀵殑鏂版浉銆奓ittle Black Stretchy Pants銆嬶紝涓﹀湪鏇镐腑棣栨閫忛湶2008骞磋嚜宸辨浘鑸囩編鍦嬮亱鍕曞搧鐗?<a href="http://www.ua-taiwan.com/uc/ua-tee-long/">ua 绶婅韩琛?/a>鍙奤A 鍓靛浜哄吋棣栧腑鍩疯瀹?Kevin Plank 鏈冮潰锛岃◣璜栨敹璩肩殑鐩搁棞浜嬪疁锛屼絾鏈€绲傛焙瀹氭斁妫勶紝鍘熷洜鏄皪鏂瑰お閬庣敺娆婁富缇┿€?br>
Chip Wilson 鍦ㄦ浉涓閬擄細鈥滃湪2008骞达紝<a href="http://www.ua-taiwan.com/uc/ua-tee-long/">under armour 绶婅韩琛?/a>鍙奤A 浠嶇劧鏄竴鍊嬬浉灏嶅勾杓曠殑鍝佺墝銆傛垜锛堝湪鏈冮潰寰岋級鐪嬩笉鍒?Kevin Plank 鑸?鈥楽uper Girls鈥欙紙Chip Wilson 鐢ㄦ柤鎻忚堪 Lululemon 鐩瀹㈡埗缇ら珨鐨勭ū鍛硷級鐨勫鍚堥粸銆傛垜瑾嶇偤 Under Armour 韬笂甯舵湁澶閭ｇó涓嶆儨涓€鍒囦唬鍍硅磸寰楀嫕鍒╃殑棰ㄦ牸锛屽お閬庣敺娆婁富缇╋紝閫欏拰鎴戝€戠殑鍝佺墝鏂囧寲涓嶇銆傗€?
鏈夎叮鐨勬槸锛?015骞?0鏈堬紝宸茬稉閫€鍑哄叕鍙歌懀浜嬫渻鐨?Chip Wilson 鏇惧悜濯掗珨鍚愭Ы鑷繁涓€鎵嬪壍杈︾殑鍏徃锛氣€滀笁骞村墠锛孡ululemon 甯傚€煎咕涔庢槸 Under Armour 鐨勫叐鍊嶏紱鑰岀従鍦?Under Armour锛堢暥鏅傚競鍊肩磩 210鍎勭編鍏冿級宸茬稉璁婃垚鐬?Lululemon锛堢暥鏅傜磩74鍎勭編鍏冿級鐨勪笁鍊嶃€傗€?br>
涓嶉亷棰ㄦ按杓祦杞夛紝Under Armour 涔熶笉鍙伩鍏嶅湴鍦ㄥ緦渚嗙殑鐧煎睍閬庣▼涓伃閬囩灜鐡堕牳锛岀暥鍓嶅競鍊煎凡缍撹穼鍒?80鍎勭編鍏冿紱鑰?Lululemon鍦ㄩ亷鍘讳竴骞磋！鑲″児澧為暦鐬竴鍊嶅锛岀暥鍓嶅競鍊?130鍎勭編鍏冿紝鍐嶅害鍙嶈秴鑰佸皪鎵?Under Armour銆?br>
姝ゅ锛孋hip Wilson 閭勯€忛湶锛岀編鍦嬪咕澶ф檪灏氭キ宸ㄩ牠鈥斺€?Victoria鈥檚 Secret锛堢董澶氬埄浜炵殑绉樺瘑锛夈€丩iz Claiborne锛圞ate Spade鍏徃鐨勫墠韬級鍜?Gap 閮芥浘鎯宠鏀惰臣 Lululemon銆?br>
娑堟伅渚嗘簮锛氳彲楹楀織
Chip Wilson 鍦ㄦ浉涓閬擄細鈥滃湪2008骞达紝<a href="http://www.ua-taiwan.com/uc/ua-tee-long/">under armour 绶婅韩琛?/a>鍙奤A 浠嶇劧鏄竴鍊嬬浉灏嶅勾杓曠殑鍝佺墝銆傛垜锛堝湪鏈冮潰寰岋級鐪嬩笉鍒?Kevin Plank 鑸?鈥楽uper Girls鈥欙紙Chip Wilson 鐢ㄦ柤鎻忚堪 Lululemon 鐩瀹㈡埗缇ら珨鐨勭ū鍛硷級鐨勫鍚堥粸銆傛垜瑾嶇偤 Under Armour 韬笂甯舵湁澶閭ｇó涓嶆儨涓€鍒囦唬鍍硅磸寰楀嫕鍒╃殑棰ㄦ牸锛屽お閬庣敺娆婁富缇╋紝閫欏拰鎴戝€戠殑鍝佺墝鏂囧寲涓嶇銆傗€?
鏈夎叮鐨勬槸锛?015骞?0鏈堬紝宸茬稉閫€鍑哄叕鍙歌懀浜嬫渻鐨?Chip Wilson 鏇惧悜濯掗珨鍚愭Ы鑷繁涓€鎵嬪壍杈︾殑鍏徃锛氣€滀笁骞村墠锛孡ululemon 甯傚€煎咕涔庢槸 Under Armour 鐨勫叐鍊嶏紱鑰岀従鍦?Under Armour锛堢暥鏅傚競鍊肩磩 210鍎勭編鍏冿級宸茬稉璁婃垚鐬?Lululemon锛堢暥鏅傜磩74鍎勭編鍏冿級鐨勪笁鍊嶃€傗€?br>
涓嶉亷棰ㄦ按杓祦杞夛紝Under Armour 涔熶笉鍙伩鍏嶅湴鍦ㄥ緦渚嗙殑鐧煎睍閬庣▼涓伃閬囩灜鐡堕牳锛岀暥鍓嶅競鍊煎凡缍撹穼鍒?80鍎勭編鍏冿紱鑰?Lululemon鍦ㄩ亷鍘讳竴骞磋！鑲″児澧為暦鐬竴鍊嶅锛岀暥鍓嶅競鍊?130鍎勭編鍏冿紝鍐嶅害鍙嶈秴鑰佸皪鎵?Under Armour銆?br>
姝ゅ锛孋hip Wilson 閭勯€忛湶锛岀編鍦嬪咕澶ф檪灏氭キ宸ㄩ牠鈥斺€?Victoria鈥檚 Secret锛堢董澶氬埄浜炵殑绉樺瘑锛夈€丩iz Claiborne锛圞ate Spade鍏徃鐨勫墠韬級鍜?Gap 閮芥浘鎯宠鏀惰臣 Lululemon銆?br>
娑堟伅渚嗘簮锛氳彲楹楀織
by eralaoimn
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