今年奧運的埋伏營銷 Under Armour 都準備什麼？
中文(简体) Public
璐忓晢缍?http://www.winshang.com2016骞?7鏈?4鏃?9:25渚嗚嚜锛氬ソ濂囧績鏃ュ牨
鏍稿績鎻愮ず锛?a href="http://www.ua-taiwan.com/ud/ua-polo-577ba0a3/">Under Armour闀疯鎺掓睏琛?/a>鍙奤A 鍙堟帹鍑轰竴绯诲垪鍏ㄧ悆鐕熼姺娲诲嫊锛屽悕鐐?It Comes From Below锛屽挤瑾胯嚜鍌㈤瀷娆剧偤閬嬪嫊鍝″付渚嗙殑鈥滃挤澶ф鍔涒€濄€?
杩戞棩锛?a href="http://www.ua-taiwan.com/ud/ua-polo-577ba0a3/">UA 浠ｈ臣</a>鍙奤A 鍙堟帹鍑轰竴绯诲垪鍏ㄧ悆鐕熼姺锛堝皥椤岄柋璁€锛夋椿鍕曪紝鍚嶇偤 It Comes From Below锛屽挤瑾胯嚜鍌㈤瀷娆剧偤閬嬪嫊鍝″付渚嗙殑 寮峰ぇ姝﹀姏 銆?/p>
寤ｅ憡涓昏鐢辨鐞冮亱鍕曞摗 Bryce Harper 鍑烘紨锛屽€熷姏姝ｇ伀鐔辩殑 MLB 鍏ㄦ槑鏄熻辰锛岄櫎姝や互澶栭倓鏈夊崱缇呰悐绱嶉粦璞归殜鐨勬﹦娆栫悆鍥涘垎琛?Cam Newton銆乁A 鐨勮窇姝ョ郴鍒楀嚭澧冿紝灞曠ず鍝佺墝绫冪悆浠ュ鐨勯亱鍕曢瀷銆?/p>
閫欑郴鍒楀唬鍛婁緷鐒剁敱鍓垫剰浠ｇ悊鍏徃 Droga5 鍒朵綔锛屽畠鍊戝湪浠婂勾鏃╀簺鏅傚€欑偤 UA 鍓典綔鐨勪竴绯诲垪 Rule Yourself 寤ｅ憡鐗囧倷鍙楀ソ瑭曪紝鍏朵腑鑿茬埦鏅柉鍑烘紨鐨勯偅鏀倓鐛插緱鐬垱绱嶅壍鎰忕瘈鐨勫奖瑕栭鍏ㄥ牬澶х崕銆?/p>
姣旇捣 MLB 鍏ㄦ槑鏄燂紝浠婂鍥涘勾涓€搴︾殑瑁＄磩濂ч亱鎵嶆槸 Under Armour 鎼忎笂涓€鍒囩殑鐕熼姺閲嶉粸 閫欐槸鍚戝叏鐞冨競鍫村睍绀哄搧鐗岀殑澶уソ姗熸渻锛岃€屾捣澶栨嫇灞曟鏄畠鐝惧湪鐨勯瑕佺洰妯欎箣涓€銆傞毃钁楁湰灞嗗ェ绲勫鏀惧鐬師鏈毚鏍肩殑寤ｅ憡璐婂姪闄愬埗锛堝嵆 濂ф灄鍖瑰厠鎲茬珷 40 姊?锛屼笉鍏佽ū闈炲ェ閬嬪悎浣滃ぅ浼撮€茶濂ч亱鐩搁棞鐕熼姺锛夛紝鍍?Under Armour 閫欐ǎ鐨勯亱鍕曞搧鐗岃兘澶犳湁闄愬湴鍦嶇篂濂ч亱鍙冭辰閬告墜閫茶鎿﹂倞鐞冨紡鐨勭嚐閵凤紝琚ū鐐?寰楀埌瑾嶅彲鐨勫煁浼忓紡鐕熼姺 銆?/p>
浜嬪涓婏紝鍩嬩紡寮忕嚐閵蜂竴鐩存槸濂ч亱鏈冮€欐ǎ澶у瀷璩戒簨鐨勭湅榛炰箣涓€锛岄偅浜涙矑鑺遍將鎴栨矑杓笂璐婂姪濂ч亱鐨勫叕鍙稿湪鍚勭ó瑕忓墖涓嬫墸绶婂ェ閬嬬殑涓婚渚嗘洕鍏夎嚜宸憋紝姝ゅ墠鏈€鎿呴暦閫欑ó鎵撴硶鐨勬鏄粖骞寸殑濂ч亱鏈冨畼鏂硅磰鍔╁晢鑰愬悏锛屽畠鏇惧湪閬庡幓鐨勫娆″ぇ鍨嬭辰浜嬩腑寰炲皪鎵嬮偅瑁¤澈寰楃溂鐞冦€?/p>
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鑰屼粖骞磋吉鍒扮灜 Under Armour锛岄櫎鐬彶鐖炬櫘鏂紝鍝佺墝绨界磩鐨?250 椁樺悕閬嬪嫊鍝★紝鐒¤珫鐭ュ悕鑸囧惁锛岄兘灏囨垚鐐洪€欐濂ч亱鏈冧笂鍝佺墝灏嶈€愬悏閫茶浼忔搳鐨勫埄鍣ㄣ€?/p>
鐩＄鏂拏鑺?搴！宸茬稉瀹ｄ綀涓嶅弮鍔犺！绱勫ェ閬嬶紝Under Armour 鏃椾笅閭勬槸鎷垮緱鍑鸿嫢骞规サ鍏疯┍椤屾€х殑閬嬪嫊鍝★紝浣滅偤楂樼埦澶亱鍕曢娆″洖姝稿ェ閬嬬殑楂樼埦澶笘鐣屽啝杌嶉伕鎵?John Spiteh銆佹墦闊块€€褰规埌鐨?椋涢瓪 鑿茬埦鏅柉銆?012 骞寸殑缍茬悆鍐犺粛 Andy Murray銆佷互鍙婄編鍦嬮珨鎿嶉殜锛岄兘灏囩┛钁?UA 鐨勮鍌欎笂鍫淬€傞倓鏈変竴浜涘寘鎷?2008 骞寸殑 4X400 鎺ュ姏閲戠墝寰椾富 Natasha Hastings銆佺編鍦嬫嫵鎿婇殜銆佺編鍦嬭冻鐞冮殜鍝?O Hara銆佸反瑗挎帓鐞冮亱鍕曞摗 Talita 绛夌瓑銆?/p>
姣斿瑾紝鍏徃宸茬稉绉熶笅瑁＄磩鐔卞収鐩ф捣鐏樹笂涓€鐗囨埗澶栧仴韬埧锛屼綔鐐虹嚐閵峰墠鍝紝渚涚矇绲插湪濂ч亱鏈熼枔浣跨敤锛岃€屽湪闋傚堡鐨勮泊璩撳叕瀵撳墖鐢ㄤ締鎷涘緟閬嬪嫊鍝°€傝€?Rule Yourself 绯诲垪寤ｅ憡涓睍鐝剧殑鑿茬埦鏅柉銆佺編鍦嬪コ瀛愰珨鎿嶉殜銆佽嵎铇冻鐞冮亱鍕曞摗 Memphis Depay 閮藉凡缍撳妽鎸囧ェ閬嬨€?/p>
鑸囨鍚屾檪锛岃€愬悏涔熷湪绫屽倷鑷繁鐨?濂ч亱鍏у 锛屽叾瀹樼恫宸茬稉澶氬嚭鐬竴闋?閬嬪嫊鍝?鐨勫瓙闋侀潰锛屽緸浠婂勾 6 鏈堥枊濮嬮櫢绾屾洿鏂扮灜 87 鍚嶆棗涓嬮亱鍕曞摗鐨勬獢妗堬紝涓︽湭鍏朵腑鍗侀鍚嶉亱鍕曞摗鎾板鐬浼肩煭鍌宠鐨勫収瀹癸紙鍖呮嫭涓湅瀹樼恫涓婁篃鏈変腑鍦嬮亱鍕曞摗鐨勭増鏈級銆?/p>
濂ф灄鍖瑰厠鎲茬珷绗?40 姊濈殑褰遍熆鐩墠灏氫笉鍙煡锛屽凡缍撴湁涓€浜涜濡傞亥鐣跺嫗銆佽姳鏃楅妧琛岀瓑璐婂姪鍟嗚〃绀烘渻绛夊緟鏈眴濂ч亱绲愭潫閲嶆柊瑭曚及濂ч亱鏈冪殑璐婂姪鍍瑰€笺€備絾浠婂勾鎯冲繀鏈冩槸涓€鍫存贩鎴般€?nbsp;</p>
鏍稿績鎻愮ず锛?a href="http://www.ua-taiwan.com/ud/ua-polo-577ba0a3/">Under Armour闀疯鎺掓睏琛?/a>鍙奤A 鍙堟帹鍑轰竴绯诲垪鍏ㄧ悆鐕熼姺娲诲嫊锛屽悕鐐?It Comes From Below锛屽挤瑾胯嚜鍌㈤瀷娆剧偤閬嬪嫊鍝″付渚嗙殑鈥滃挤澶ф鍔涒€濄€?
杩戞棩锛?a href="http://www.ua-taiwan.com/ud/ua-polo-577ba0a3/">UA 浠ｈ臣</a>鍙奤A 鍙堟帹鍑轰竴绯诲垪鍏ㄧ悆鐕熼姺锛堝皥椤岄柋璁€锛夋椿鍕曪紝鍚嶇偤 It Comes From Below锛屽挤瑾胯嚜鍌㈤瀷娆剧偤閬嬪嫊鍝″付渚嗙殑 寮峰ぇ姝﹀姏 銆?/p>
寤ｅ憡涓昏鐢辨鐞冮亱鍕曞摗 Bryce Harper 鍑烘紨锛屽€熷姏姝ｇ伀鐔辩殑 MLB 鍏ㄦ槑鏄熻辰锛岄櫎姝や互澶栭倓鏈夊崱缇呰悐绱嶉粦璞归殜鐨勬﹦娆栫悆鍥涘垎琛?Cam Newton銆乁A 鐨勮窇姝ョ郴鍒楀嚭澧冿紝灞曠ず鍝佺墝绫冪悆浠ュ鐨勯亱鍕曢瀷銆?/p>
閫欑郴鍒楀唬鍛婁緷鐒剁敱鍓垫剰浠ｇ悊鍏徃 Droga5 鍒朵綔锛屽畠鍊戝湪浠婂勾鏃╀簺鏅傚€欑偤 UA 鍓典綔鐨勪竴绯诲垪 Rule Yourself 寤ｅ憡鐗囧倷鍙楀ソ瑭曪紝鍏朵腑鑿茬埦鏅柉鍑烘紨鐨勯偅鏀倓鐛插緱鐬垱绱嶅壍鎰忕瘈鐨勫奖瑕栭鍏ㄥ牬澶х崕銆?/p>
姣旇捣 MLB 鍏ㄦ槑鏄燂紝浠婂鍥涘勾涓€搴︾殑瑁＄磩濂ч亱鎵嶆槸 Under Armour 鎼忎笂涓€鍒囩殑鐕熼姺閲嶉粸 閫欐槸鍚戝叏鐞冨競鍫村睍绀哄搧鐗岀殑澶уソ姗熸渻锛岃€屾捣澶栨嫇灞曟鏄畠鐝惧湪鐨勯瑕佺洰妯欎箣涓€銆傞毃钁楁湰灞嗗ェ绲勫鏀惧鐬師鏈毚鏍肩殑寤ｅ憡璐婂姪闄愬埗锛堝嵆 濂ф灄鍖瑰厠鎲茬珷 40 姊?锛屼笉鍏佽ū闈炲ェ閬嬪悎浣滃ぅ浼撮€茶濂ч亱鐩搁棞鐕熼姺锛夛紝鍍?Under Armour 閫欐ǎ鐨勯亱鍕曞搧鐗岃兘澶犳湁闄愬湴鍦嶇篂濂ч亱鍙冭辰閬告墜閫茶鎿﹂倞鐞冨紡鐨勭嚐閵凤紝琚ū鐐?寰楀埌瑾嶅彲鐨勫煁浼忓紡鐕熼姺 銆?/p>
浜嬪涓婏紝鍩嬩紡寮忕嚐閵蜂竴鐩存槸濂ч亱鏈冮€欐ǎ澶у瀷璩戒簨鐨勭湅榛炰箣涓€锛岄偅浜涙矑鑺遍將鎴栨矑杓笂璐婂姪濂ч亱鐨勫叕鍙稿湪鍚勭ó瑕忓墖涓嬫墸绶婂ェ閬嬬殑涓婚渚嗘洕鍏夎嚜宸憋紝姝ゅ墠鏈€鎿呴暦閫欑ó鎵撴硶鐨勬鏄粖骞寸殑濂ч亱鏈冨畼鏂硅磰鍔╁晢鑰愬悏锛屽畠鏇惧湪閬庡幓鐨勫娆″ぇ鍨嬭辰浜嬩腑寰炲皪鎵嬮偅瑁¤澈寰楃溂鐞冦€?/p>
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鑰屼粖骞磋吉鍒扮灜 Under Armour锛岄櫎鐬彶鐖炬櫘鏂紝鍝佺墝绨界磩鐨?250 椁樺悕閬嬪嫊鍝★紝鐒¤珫鐭ュ悕鑸囧惁锛岄兘灏囨垚鐐洪€欐濂ч亱鏈冧笂鍝佺墝灏嶈€愬悏閫茶浼忔搳鐨勫埄鍣ㄣ€?/p>
鐩＄鏂拏鑺?搴！宸茬稉瀹ｄ綀涓嶅弮鍔犺！绱勫ェ閬嬶紝Under Armour 鏃椾笅閭勬槸鎷垮緱鍑鸿嫢骞规サ鍏疯┍椤屾€х殑閬嬪嫊鍝★紝浣滅偤楂樼埦澶亱鍕曢娆″洖姝稿ェ閬嬬殑楂樼埦澶笘鐣屽啝杌嶉伕鎵?John Spiteh銆佹墦闊块€€褰规埌鐨?椋涢瓪 鑿茬埦鏅柉銆?012 骞寸殑缍茬悆鍐犺粛 Andy Murray銆佷互鍙婄編鍦嬮珨鎿嶉殜锛岄兘灏囩┛钁?UA 鐨勮鍌欎笂鍫淬€傞倓鏈変竴浜涘寘鎷?2008 骞寸殑 4X400 鎺ュ姏閲戠墝寰椾富 Natasha Hastings銆佺編鍦嬫嫵鎿婇殜銆佺編鍦嬭冻鐞冮殜鍝?O Hara銆佸反瑗挎帓鐞冮亱鍕曞摗 Talita 绛夌瓑銆?/p>
姣斿瑾紝鍏徃宸茬稉绉熶笅瑁＄磩鐔卞収鐩ф捣鐏樹笂涓€鐗囨埗澶栧仴韬埧锛屼綔鐐虹嚐閵峰墠鍝紝渚涚矇绲插湪濂ч亱鏈熼枔浣跨敤锛岃€屽湪闋傚堡鐨勮泊璩撳叕瀵撳墖鐢ㄤ締鎷涘緟閬嬪嫊鍝°€傝€?Rule Yourself 绯诲垪寤ｅ憡涓睍鐝剧殑鑿茬埦鏅柉銆佺編鍦嬪コ瀛愰珨鎿嶉殜銆佽嵎铇冻鐞冮亱鍕曞摗 Memphis Depay 閮藉凡缍撳妽鎸囧ェ閬嬨€?/p>
鑸囨鍚屾檪锛岃€愬悏涔熷湪绫屽倷鑷繁鐨?濂ч亱鍏у 锛屽叾瀹樼恫宸茬稉澶氬嚭鐬竴闋?閬嬪嫊鍝?鐨勫瓙闋侀潰锛屽緸浠婂勾 6 鏈堥枊濮嬮櫢绾屾洿鏂扮灜 87 鍚嶆棗涓嬮亱鍕曞摗鐨勬獢妗堬紝涓︽湭鍏朵腑鍗侀鍚嶉亱鍕曞摗鎾板鐬浼肩煭鍌宠鐨勫収瀹癸紙鍖呮嫭涓湅瀹樼恫涓婁篃鏈変腑鍦嬮亱鍕曞摗鐨勭増鏈級銆?/p>
濂ф灄鍖瑰厠鎲茬珷绗?40 姊濈殑褰遍熆鐩墠灏氫笉鍙煡锛屽凡缍撴湁涓€浜涜濡傞亥鐣跺嫗銆佽姳鏃楅妧琛岀瓑璐婂姪鍟嗚〃绀烘渻绛夊緟鏈眴濂ч亱绲愭潫閲嶆柊瑭曚及濂ч亱鏈冪殑璐婂姪鍍瑰€笺€備絾浠婂勾鎯冲繀鏈冩槸涓€鍫存贩鎴般€?nbsp;</p>
by jmj42520533
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