Farfetch：停止“折扣大戰”
中文(简体) Public
<a href="http://www.prada-taiwan.com/">鏅媺閬斿畼缍?/a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慞rada 瀹樻柟缍茬珯锛屾垜鍊戝皣鍏ㄦ柊鐨凱rada澶波鍠搧涓€涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">Farfetch锛氬仠姝⑩€滄姌鎵ｅぇ鎴扳€?浣滆€? 鏅傚皻闋缍?鍛ㄦ儬瀵?渚嗘簮: 鏈嶈鏂拌仦缍?2018-11-16 21:27 2018骞存几鍏ュ熬鑱诧紝鍏ㄧ悆鍚勫ぇ鐧捐波闆跺敭鍟嗘鎽╂嫵鎿︽帉鍦版簴鍌欓€氶亷涓€娉㈠挤鍔涚殑淇冮姺閫茶鏈€寰屾矕鍒猴紝鐒惰€岄€欏皪
Farfetch锛氬仠姝⑩€滄姌鎵ｅぇ鎴扳€?<p> 浣滆€? 鏅傚皻闋缍?鍛ㄦ儬瀵?渚嗘簮: 鏈嶈鏂拌仦缍?2018-11-16 21:27 </p> <p>2018骞存几鍏ュ熬鑱诧紝鍏ㄧ悆鍚勫ぇ鐧捐波闆跺敭鍟嗘鎽╂嫵鎿︽帉鍦版簴鍌欓€氶亷涓€娉㈠挤鍔涚殑淇冮姺閫茶鏈€寰屾矕鍒猴紝鐒惰€岄€欏皪鏂煎ア渚堝搧鐗岃€岃█鎴栬ū涓嶆槸涓€鍊嬪ソ娑堟伅銆?/p><p>Farfetch棣栧腑鍩疯瀹樺吋鍓靛浜篔os Neves鏃ュ墠鍦ㄩ娓磹绱勬檪鍫卞湅闅涘ア渚堝搧宄版渻鎺ュ彈閲囪í鏅傝〃绀猴紝濂緢鍜屾檪灏氬搧鐗屾噳瑭插仠涓嬭叧姝ワ紝閲囧彇鎺柦闃叉鈥樻姌鎵ｆ埌鈥欑殑绻肩簩鎯″寲锛岄亷澶氱殑鎶樻墸宸叉垚鐐烘暣鍊嬫檪灏氶浂鍞敓鎱嬬郴绲辩殑鏈€澶у▉鑴呫€?/p><p>鐧捐波鍟嗗簵鐨勫ぇ骞呭害鎶樻墸淇冮姺濮嬫柤2008骞寸殑閲戣瀺鍗辨锛岄毃寰屽緸鏈湡姝ｅ仠姝㈤亷锛孞os Neves鎸囧嚭锛岀従鍦ㄧ劇璜栨槸绶氫笂閭勬槸绶氫笅闆跺敭鍟嗛兘闈炲父渚濊炒淇冮姺娲诲嫊锛屼竴骞翠腑闅绘湁2鏈堝拰9鏈堟矑鏈夋姌鎵ｏ紝浠ゆ暣鍊嬬敓鎱嬬郴绲辩€曡嚚宕╂桨銆?/p><p>鈥滄垜鐨勫瀛愬幓骞?0鏈堝湪缇庡湅鏌愮櫨璨ㄤ腑浠?000缇庡厓鐨勫児鏍艰臣璨风灜涓€浠剁敱Phoebe Philo瑷▓鐨凜eline澶栧锛岄毃寰屼究鏀跺埌鐬竴寮?00缇庡厓鐨勪唬閲戝埜锛屽嵆浣垮ス閫ｉ偅鍊嬪晢鍫寸殑甯稿閮戒笉鏄€濓紝Jos Neves鑸変緥瑁滃厖閬撱€?/p><p>Jos Neves閫蹭竴姝ヨ〃绀猴紝姣忕暥鍜屽搧鐗岄甯煼琛屽畼瑷庤珫鎶樻墸鍟忛鏅傦紝浠栧€戦€氬父閮借〃绀哄凡缍撶洝鍔涢樆姝紝鐢氳嚦浠モ€滃仠姝㈠悎浣溾€濅綔鐐哄▉鑴咃紝浣嗗湪鏂颁竴鍊嬪搴︿締鑷紝鐧捐波闆跺敭鍟嗗€戝嵒渚濈劧浠ユ姌鎵ｄ綔鐐哄惛寮曟秷璨昏€呯殑鎵嬫锛岄€欐剰鍛宠憲渚嗚嚜鍝佺墝鐨勫▉鑴呮鐒＄敤铏曪紝鈥滀汉鍊戠煡閬撳晱椤屾墍鍦紝鍗绘矑鏈夐噰鍙栦换浣曞璩€х殑琛屽嫊銆傗€?/p><p>鍥犳锛孞os Neves鍦ㄥ嘲鏈冧笂寤鸿锛屾暣鍊嬭妤噳瑭插緸鎴扮暐瑙掑害鎬濊€冨浣曢伩鍏嶉亷搴︾鐖紝鍝佺墝鍙互鏁堜豢娉曞湅濂緢鍝佺墝Chanel鐨勫仛娉曚富鍕曞构闋愶紝寰岃€呮柤涓婂懆瀹ｄ綀灏囨妸鍏跺湪缇庡湅Bergdorf Goodman銆丯eiman Marcus銆丅loomingdales銆丼aks Fifth Avenue鍜孨ordstrom绛夐珮绔櫨璨ㄧ殑鎵圭櫦妤嫏杞夌偤瑷卞彲缍撶嚐妯″紡锛屼互鏇村ソ鍦版妸鎺у競鍫村悓鏅傛洿鍔犳帴杩戠洰妯欐秷璨昏€呫€?/p>
<p>闄hanel澶栵紝Louis Vuitton銆丏ior銆丟ucci鍜?a href="http://www.prada-taiwan.com/p/crossbody-bags-bn-3a94b410/">prada 鐨寘</a>鍜孭rada绛夊ア渚堝搧鐗屼篃宸插皣姝愭床鍜岀編鍦嬪叐鍊嬪競鍫寸殑鎵圭櫦妤嫏鏀跺洖锛屾敼鐐鸿ū鍙稉鐕熸ā寮忥紝Coach銆丮ichael Kors绛夎紩濂㈠搧鐗屽墖閫氶亷娓涘皯鎵圭櫦娓犻亾鐨勫嚭璨ㄩ噺渚嗙洝鍙兘鍦版笡灏戔€滄姌鎵ｂ€濇悕瀹炽€?/p>
<p>鏈夊垎鏋愪汉澹〃绀猴紝鐩＄Jos Neves鎵€瑾殑鏄叏鐞冨ア渚堟檪灏氳妤殑涓€澶у晱椤岋紝浣嗗悓鏅備篃鏆撮湶鍑轰互Farfetch鐐轰唬琛ㄧ殑濂緢闆诲晢骞宠嚭閬查伈鏈兘鐩堝埄鐨勭劍鎱€?/p>
<p>鍓电珛鏂?008骞寸殑Farfetch閲囩敤鐗规畩鐨勮卜鎵嬪簵姗熷埗锛屽皣鍏ㄧ悆40澶氬€嬪湅鍌㈢殑550鍌㈣卜鎵嬪簵銆?00澶氬€嬪湅闅涘搧鐗岃垏2000澶氳ō瑷堝斧鍝佺墝鐨勭敘鍝侀泦绲愬湪涓€璧凤紝鏃ㄥ湪璁撴洿澶氭秷璨昏€呭彲浠ユ帴瑙稿埌鍏ㄧ悆鐨勫皬鐪剧簿鍝佽卜鎵嬪簵鍜屽搧鐗岋紝涓︽柤浠婂勾9鏈堟寮忕櫥闄哥磹绱勮瓑鍒镐氦鏄撴墍銆?/p>
<p>鎿欶arfetch涓婂懆浜旂櫦浣堢殑绗笁瀛ｅ害妤妇鍫卞憡锛屽湪鎴嚦9鏈?0鏃ョ殑涓夊€嬫湀鍏э紝瑭查浕鍟嗗钩鑷篏MV鍚屾瘮澶ф疾51%鑷?.09鍎勭編鍏冿紝鐕熸キ鏀跺叆鍚屾瘮澶ф疾53%鑷?.32鍎勭編鍏冿紝浣嗚鏁村緦鐨勬伅绋呮姌鑸婃敜閵峰墠铏ф悕杓冧笂涓€骞寸殑2060钀編鍏冩摯澶ц嚦3230钀編鍏冿紝鍑堣櫑鎼嶅墖寰?810钀編鍏冮鍗囪嚦7720钀編鍏冦€?/p>
<p>2017璨″勾锛孎arfetch鏀跺叆澧為暦59%鑷?.86鍎勭編鍏冿紝浣嗘瘮2016骞?0.1%鐨勫骞呮湁鎵€鏀剧珐锛屾伅绋呮姌鑸婃敜閵峰墠铏ф悕5807钀編鍏冿紝娲昏簫鐢ㄦ埗鏁搁噺鍚屾瘮澧為暦43.6%鑷?3.6钀€?/p>
<p>寰濭MV鍜屾敹鍏ヤ締鐪嬶紝Farfetch姣劇鐤戝晱姝ｈ檿鏂煎揩閫熷闀烽殠娈碉紝GMV澧炲箙宸叉槸濂緢鍝佸湪绶氬競鍫村钩鍧囧€煎緱鍏╁€嶏紝浣嗚櫑鎼嶅嵒闅ㄨ憲閵峰敭鍜屼竴鑸鐞嗚不鐢ㄦ敮鍑虹殑澧炲姞鍦ㄤ笉鏂锋摯澶с€?/p>
<p>閼掓柤Farfetch鐨勪富瑕侀€氶亷鏀跺彇鎴愪氦閲戦鐨勯洐浣嶆暩鐧惧垎姣斾綔鐐哄偔閲戜締鐛插埄锛岄€欐剰鍛宠憲Jos Neves瑕佹兂鐩″揩姝㈡悕鐛插緱鐩堝埄锛屾渶蹇殑鏂规硶鏄彁楂樺埄娼ょ巼锛岃€岃繎骞翠締鐖嗙櫦鐨勨€滄姌鎵ｆ埌鈥濈劇鐤戞垚鐐哄叾鍓嶉€查亾璺笂鐨勭祮鑵崇煶銆?/p>
<p>涓嶉亷锛孞os Neves灏嶆柤鍏ㄧ悆濂緢鍝佸競鍫寸殑闀烽仩鐧煎睍浠嶆寔妯傝鎱嬪害锛屼粬鍦ㄧ櫦浣堣病鍫卞緦鐨勯浕瑭辨渻璀颁笂琛ㄧず锛屽叏鐞冨ア渚堝搧甯傚牬瑕忔ā灏囧湪鍗佸勾鍏у鍔?000鍎勮嚦5000鍎勭編鍏冿紝鍏朵腑鍦ㄧ窔濂緢鍝佽妤皣鍗犳摎25%鑷?0%鐨勪唤椤嶃€?/p>
<p>鑸囨鍚屾檪锛屼汉鍊戞秷璨昏蹇靛拰妯″紡鐨勮綁璁婁篃鏈夊埄鏂糉arfetch绛夊ア渚堝搧闆诲晢鐨勯€蹭竴姝ョ櫦灞曘€傞毃钁楃ぞ鏈冨皪缇庡拰鏅傚皻鐨勬剰璀樹笉鏂峰礇璧凤紝鍜孶BER銆乤irbnb绛夋キ鍕欑殑鐩涜锛屾瘮璧锋埧鍜岃粖绛夐洠浠ヨЦ鍙婄殑纭欢瑷柦锛屾秷璨昏€呮渻鏇撮鎰忔妸鍙敮閰嶆敹鍏ョ敤鏂艰臣璨峰ア渚堝搧锛岄浕鍟嗗钩鑷哄墖灏囨垚鐐轰汉鍊戣臣璨峰ア渚堟檪灏氱敘鍝佹檪鐨勯閬告柟寮忋€?/p>
<p>鎿欶utureBuys鐧间綀鐨勬渶鏂板牨鍛婏紝绉诲嫊瑷倷鎴愮偤缇庡湅鏈€鍙楁杩庣殑璩肩墿宸ュ叿锛屼娇鐢ㄦ櫤鑳芥墜姗熷拰骞虫澘闆昏叇璩肩墿鐨勭編鍦嬫秷璨昏€呮暩閲忚純鍘诲勾鍚屾湡澧炲姞鐬?6%锛屽彟鏈?5%鐨勫彈瑷€呰〃绀烘櫤鑳芥墜姗熷拰骞虫澘闆昏叇姝ｆ垚鐐轰粬鍊戞渶閲嶈鐨勮臣鐗╁伐鍏凤紝鍙︽湁36%鐨勮臣鐗╄€呰〃绀轰粬鍊戞渻浣跨敤绉诲嫊瑷倷渚嗘瘮杓冪敘鍝佸児鏍笺€?/p>
<p>鐐烘锛孎arfetch灏囩辜绾屾摯澶ц嚜韬キ鍕欑殑瑕嗚搵鑼冨湇锛屽湪寮曢€叉洿澶氬搧鐗岀殑鍚屾檪閫插叆鏇村甯傚牬銆傛摎鎮夛紝Farfetch鎺ヤ笅渚嗗皣閲嶉粸鎿村嫉鍗板害鍜屾澅鍗椾簽鍦板崁妤嫏锛屽悓鏅備篃鏈冮瀼鍥鸿┎骞宠嚭鍦ㄤ腑鍦嬨€佹棩鏈€侀煋鍦嬨€佸ⅷ瑗垮摜銆佷縿缇呮柉銆佸反瑗垮拰涓澅绛夊競鍫寸殑浠介锛屾渶绲傚鐝鹃€插叆鍏ㄧ悆鎵€鏈変富瑕佺殑濂緢鍝佸競鍫寸殑鐩銆?/p>
<p>Jos Neves鏃╁墠鍦ㄦ帴鍙楁檪灏氶牠姊濈恫閲囪í鏅傜壒鍒ラ€忛湶锛屼腑鍦嬪凡鎴愮偤Farfetch鍦ㄥ湅闅涘競鍫寸殑閲嶈澧為暦寮曟搸锛?016骞?7%鐨勯姺鍞敹鍏ヤ締鑷簽澶競鍫淬€傚幓骞?鏈堬紝Farfetch鐛插緱鍦嬪収闆诲晢宸ㄩ牠浜澅鏂ヨ繎4鍎勭編鍏冪殑鍏ヨ偂銆?/p>
<p>鏈夊垎鏋愪汉澹〃绀猴紝鑸囦含鏉辩殑鍚堜綔閫蹭竴姝ユ彁楂樼灜Farfetch鍦ㄤ腑鍦嬪競鍫寸殑鍝佺墝鐭ュ悕搴︺€佹祦閲忓拰閵峰敭琛ㄧ従锛屼簩鑰呯殑寮峰挤鍚堜綔涔熸湁鐩婃柤瑭插钩鑷轰笂鐨?00鍊嬪搧鐗屽拰璨锋墜搴楋紝閫氶亷寮峰ぇ鐨勮硣婧愭暣鍚堝公鍔╁搧鐗岄€茶粛涓湅濂緢鍝佸競鍫淬€?/p>
<p>鍊煎緱闂滆ɑ鐨勬槸锛孞os Neves鍦ㄩ亱鐕熼浕鍟嗗钩鑷虹殑鍚屾檪涓嶆柗鎿村睍澶氬€嬫绶氱殑妤嫏锛屽湪鎶奆arfetch鎵撻€犵偤鍓垫柊鍨嬫檪灏氶浕鍟嗗緦閫蹭竴姝ュ皣鑷韩鐧煎睍鎴愮偤涓€鍌㈡妧琛撴彁渚涘晢銆?/p>
<p>姝ゅ墠锛孎arfetch鑸囥€奦ogue銆嬫瘝鍏徃搴锋嘲绱嶄粫闆嗗湗閬旀垚闀锋湡鍚堜綔澶ヤ即闂滅郴锛屽凡璨蜂笅寰岃€呮棗涓嬮浕鍟嗙恫绔橲tyle.com鐨勫煙鍚嶈垏鐭ヨ瓨鐢㈡瑠銆備粖骞?鏈堬紝Farfetch瀹ｄ綀鏀惰臣鏁稿瓧鎶€琛撳叕鍙窩uriosity China锛屼互鏇村ソ鍦版妸鎻′腑鍦嬪競鍫达紝寰岃€呬富瑕佺偤80澶氬€嬪ア渚堝拰楂樼鍝佺墝鎻愪緵鏁稿瓧妤嫏鎷撳睍鍜岀鐞嗘湇鍕欍€?/p>
<p>涓嶅彲鍚﹁獚鐨勬槸锛屽墰鍓涗笂甯傜殑Farfetch鐨勬寫鎴版墠鍓涘墰闁嬪锛岃€岀鐖皪鎵婲et-a-Porter鑸囦腑鍦嬮浕鍟嗗法闋樋瑁″反宸寸殑鑱墜鐒＄枒鍙堢偤鍏舵湭渚嗙殑璧板悜绫犵僵涓婁竴灞ら櫚褰便€?/p>
<p>鑷笂甯備互渚嗭紝Farfetch鑲″児绱涓嬭穼23.5%鑷?1.75缇庡厓锛岀洰鍓嶅競鍊肩磩鐐?3鍎勭編鍏冦€?/p>
銆愮増娆婃彁绀恒€戝剟閭﹀嫊鍔涚恫鍊″皫灏婇噸鑸囦繚璀风煡璀樼敘娆娿€傛湭缍撹ū鍙紝浠讳綍浜轰笉寰楀京鍒躲€佽綁杓夈€佹垨浠ュ叾浠栨柟寮忎娇鐢ㄦ湰缍茬珯鐨勫収瀹广€傚鐧肩従鏈珯鏂囩珷瀛樺湪鐗堟瑠鍟忛锛岀叐璜嬫彁渚涚増娆婄枒鍟忋€佽韩浠借瓑鏄庛€佺増娆婅瓑鏄庛€佽伅绯绘柟寮忕瓑鐧奸兊浠惰嚦[email protected]锛屾垜鍊戝皣鍙婃檪婧濋€氳垏铏曠悊銆?
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鎯宠浜嗚В鏇村闂滄柤<a href="http://www.prada-taiwan.com/c/lady-bags/">Prada 濂冲寘</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歳aybantw</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.prada-taiwan.com/">http://www.prada-taiwan.com/</a>;锛?
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by xkko1965064
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