愛迪達第二季度銷售額上漲 Under Armour卻連續虧損 (3)
中文(简体) Public
鎰涜开閬旂浜屽搴﹂姺鍞涓婃疾 <a href="http://www.ua-taiwan.com/ud/ua-tee-26f57076/">UA閬嬪嫊濂楄</a>鍙奤A鍗婚€ｇ簩铏ф悕
<p>2017-08-07 15:53:57 渚嗘簮锛氫腑鍦嬪搧鐗屾湇瑁濈恫 </p>
<p>2017骞寸浜屽搴︼紝鎰涜开閬斿欢绾岀灜寮峰媮鐨勬キ绺捐〃鐝撅紝鍓旈櫎鍖巼鍥犵礌锛屾剾杩仈鍏ㄧ悆鏀跺叆澧為暦19%锛屽叾涓剾杩仈鍝佺墝澧為暦21%锛岄姵璺戝搧鐗屽闀?%銆傛寜姝愬厓瑷堢畻锛屽叏鐞冩敹鍏ュ闀?0%鑷?0.38鍎勬瓙鍏冿紙2016骞达細41.99鍎勬瓙鍏冿級銆?/p><p>
</p><p>鎰涜开閬斿搧鐗岀殑鏀跺叆澧為暦寰楃泭鏂艰窇姝ュ搧椤炪€佹剾杩仈閬嬪嫊缍撳吀绯诲垪鍙妌eo绯诲垪鍧囬寗寰楀叐浣嶆暩閵峰敭澧為暦銆傝〒绶寸郴鍒楃殑楂樺€嬩綅鏁稿闀蜂篃灏嶆鏈夋墍璨㈢嵒銆傞姵璺戝搧鐗岀殑鏀跺叆澧為暦涓昏寰楃泭鏂肩稉鍏哥郴鍒楀鐝剧殑鍏╀綅鏁搁姺鍞闀凤紝鍝佺墝鍦ㄧ編鍦嬪競鍫存寔绾屾竻鐞嗗垎閵风恫绲￠儴鍒嗘姷娑堢灜鍏剁附鏀跺叆鐨勫闀枫€傚氨娓犻亾渚嗙湅锛岀浜屽搴︼紝鎵€鏈夊垎閵锋笭閬撻兘鍓甸€犵灜鍏╀綅鏁稿闀风殑鏂伴珮锛屽叾涓浕鍟嗘キ鍕欒〃鐝剧獊鍑猴紝閷勫緱66%鐨勫闀枫€?/p><p>鐢辨柤涓婂崐骞磋病鍫辫〃闈氶簵锛屾剾杩仈鎻愰珮鐬皪2017璨″勾鐨勫闀烽爯鏈熴€傚墧闄ゅ尟鐜囧洜绱狅紝2017骞撮姺鍞敹鍏ラ爯瑷堜笂鍗?7%-19%锛堟鍓嶏細12%-14%锛夈€傛瘺鍒╃巼闋愯▓涓婂崌0.8鍊嬬櫨鍒嗛粸鑷?0.0%锛堟鍓嶏細0.3鍊嬬櫨鍒嗛粸锛夈€傚叾瀹冮亱鐕熸敮鍑哄崰閵峰敭鏀跺叆鐨勭櫨鍒嗘瘮闋愯▓浣庢柤鍘诲勾鍚屾湡姘村钩锛堝幓骞达細42.7%锛夛紝閫欎富瑕佸緱鐩婃柤鍏徃鏈夋晥绠＄悊閵峰敭缍查粸鏀嚭鍜屽競鍫存姇鍏ユ敮鍑猴紝浠ュ強閬嬬嚐绠＄悊璨荤敤鍦ㄧ附閵峰敭椤嶄腑鐨勫崰姣斾笅闄嶃€傞亱鐕熷埄娼ら爯瑷堜笂鍗?4%-26%锛堟鍓嶏細13%-15%锛夛紝閬嬬嚐鍒╂饯鐜囨湁鏈涗笂鍗?.6鍊嬬櫨鍒嗛粸鑷?.2%锛堟鍓嶏細0.2%-0.4%锛夛紝閫欎富瑕佹鍔熸柤闋愭湡鐨勬瘺鍒╃巼澧為暦鍙婂叾瀹冮亱鐕熸敮鍑哄崰绺介姺鍞鐧惧垎姣旂殑涓嬮檷銆?/p><p>
</p><p>鎰涜开閬斿鍫辨湡鍏у儏鍖呮嫭鏍稿績鍝佺墝鍜岄姵璺戠殑鍏╁ぇ鎸佺簩鎬фキ鍕欍€傚叾涓紝鎰涜开閬旂殑鏍稿績鍝佺墝閵峰敭鍚屾瘮澧炲箙閬?1%锛岄姵璺戠殑閵峰敭椤嶅墖澧為暦5%銆傚緸鍝侀渚嗙湅锛屾牳蹇冨搧鐗岀殑鎻愬崌涓昏渚嗘簮鏂艰窇姝ュ搧椤炪€侀亱鍕曠稉鍏哥郴鍒楀拰neo绯诲垪鐨勫叐浣嶆暩閵峰敭澧為暦锛岃〒绶寸郴鍒椾篃璨㈢嵒鐬珮閬庡叐浣嶆暩鐨勫骞呫€傞倓鏈堿didas Originals鐧间綀鐨勯瀷娆綯ubular Shadow浠ュ強NMD绯诲垪鎴愮偤鎰涜开閬旂殑鍏ㄦ柊澧為暦榛烇紝骞姪鎻愬崌浜屽搴︾殑閵峰敭妤妇銆?/p><p>鍚屾ǎ鍥犵偤甯傚牬鐨勯珮闇€姹傦紝鎰涜开閬旇〃绀哄叕鍙镐竴鐩寸劇娉曟豢瓒矪oost闉嬬殑甯傚牬渚涙噳锛宎didas Originals鍜孨EO瀛愬搧鐗岀殑鏅傝绶氫篃甯稿父鏂疯波銆?/p><p>闅ㄨ憲Boost闉嬪簳閫愭几寰濽ltra Boost閫欐鏃楄墻璺戦瀷涓婇亷娓″埌鍏朵粬闉嬫锛岄€欎竴鑸掗仼鐨勬场娌鎶€宸茬稉鎴愮偤鎰涜开閬旀彁鍗囩敘鍝佹孩鍍圭殑鏈€澶ц儗鏇革紝璨″牨椤ず锛屽叕鍙哥殑姣涘埄鐜囩辜绾屽井寮辨彁鍗囷紝宸茬稉閬斿埌49.9%銆?/p><p>閵峰敭娓犻亾鏂归潰锛岀浜屽搴︼紝寰峰湅鍝佺墝鎵€鏈夊垎閵锋笭閬撻兘瀵︾従鐬叐浣嶆暩澧為暦锛岄浕鍟嗘キ鍕欐洿鏄〃鐝剧獊鍑猴紝澧炲箙楂橀仈66%銆傚叾涓湪缇庡湅甯傚牬锛岄浕鍟嗘キ鍕欑殑閵峰敭椤嶅闀锋帴杩?0%銆?/p><p>浣滅偤鎰涜开閬旂鐖搧鐗屼箣涓€鐨勭編鍦嬮亱鍕曟湇椋惧搧鐗?a href="http://www.ua-taiwan.com/ud/ua-pants-519109d4/">Under Armour 瑜插瓙</a>鍙奤A 2017璨″勾绗簩瀛ｅ害鐨勬牳蹇冭病鍕欐暩鎿氾細Under Armour閫ｇ簩鍏╁€嬪搴﹂伃閬囪櫑鎼嶏紝涓︿笅瑾跨灜2017璨″勾鐨勫叏骞撮爯鏈熴€?/p><p>鎴嚦2017骞?鏈?0鏃ョ殑3鍊嬫湀鍏э紝閵峰敭椤嶅悓姣斿闀?.7%鑷?0.9鍎勭編鍏冿紝姣涘埄鐜囦笅璺?90鍊嬪熀榛炶嚦45.8%锛屽噲铏ф悕1230钀編鍏冿紝鏀よ杽寰屾瘡鑲¤櫑鎼?.03缇庡厓銆傚叾涓湇瑁濋姺鍞6.8鍎勭編鍏冿紝鍚屾瘮澧為暦11.1%闉嬪饱鐢㈠搧閵峰敭椤?.36鍎勭編鍏冿紝鍚屾瘮娓涘皯2.4%銆傞厤椋鹃姺鍞鐐?.22鍎勭編鍏冿紝鍚屾瘮澧為暦21.7%銆傚寳缇庯細閵峰敭椤嶇偤8.3鍎勭編鍏冿紝鍚屾瘮澧為暦0.3%銆?017璨″勾闋愭湡锛氶姺鍞澧為€熷緸涔嬪墠鐨?1~12%涓嬭鐐?~11%銆傚叏骞存敜钖勫緦姣忚偂鏀剁泭绱勭偤0.18~0.21缇庡厓</p><p>
</p><p>鏈夐浂鍞姇璩囩爺绌跺叕鍙告浘琛ㄧず锛氣€滄垜鍊戠櫦鐝綰nder Armour鐨勬湇瑁濈己涔忔檪灏氭€э紝鍍廚ike锛孉didas鍜孭uma閫欐ǎ鐨勫搧鐗屾鍥犲京鍙ら瀷鍜屼紤闁戦瀷涓婅摤鍕冪櫦灞曪紝鑰孶nder Armour鍗诲緢闆ｆ帹鍑轰竴娆炬湁鍚稿紩鍔涚殑閬嬪嫊闉嬨€傗€?/p><p>鑰屽皪鏂兼剾杩仈鍏徃CEO Kasper Rorsted鍓囪〃绀猴細闆栫劧澧為暦鐜囧緢寮峰媮锛屼絾鎴戝€戦倓娌掓湁閬斿埌鎴戝€戠殑鐩銆傛垜鍊戝皣绻肩簩鍦ㄧ編鍦嬪ぇ鑸夋姇璩囥€傗€濅粬鎻愬埌鐬懆涓夊墰鍓涚敖缃茬殑涓€浠藉崝璀帮紝鎿村ぇ鑸囧寳缇庤冻鐞冧勘妯傞儴鑱洘鐨勫悎浣滈棞绯伙紝涓︿笖瀹ｄ綀鍏徃鍦?020骞村墠灏囬澶栬姳璨?-8鍎勬瓙鍏冪敤鏂肩嚐閵枫€?/p>
<p>2017-08-07 15:53:57 渚嗘簮锛氫腑鍦嬪搧鐗屾湇瑁濈恫 </p>
<p>2017骞寸浜屽搴︼紝鎰涜开閬斿欢绾岀灜寮峰媮鐨勬キ绺捐〃鐝撅紝鍓旈櫎鍖巼鍥犵礌锛屾剾杩仈鍏ㄧ悆鏀跺叆澧為暦19%锛屽叾涓剾杩仈鍝佺墝澧為暦21%锛岄姵璺戝搧鐗屽闀?%銆傛寜姝愬厓瑷堢畻锛屽叏鐞冩敹鍏ュ闀?0%鑷?0.38鍎勬瓙鍏冿紙2016骞达細41.99鍎勬瓙鍏冿級銆?/p><p>
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