愛迪達大中華區2017年創下29%銷售長新紀P�持_1
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<a href="http://www.hiishop.com/">adidas 瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慳didas 瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨刟didas澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">鍏ㄧ悆鎸佺簩閬嬬嚐甯朵締鐨勫噲鏀跺叆澧為暦32%鑷?4.30鍎勬瓙鍏?鍏ㄧ悆鎸佺簩閬嬬嚐甯朵締鐨勫熀鏈瘡鑲℃敹鐩婂闀?1%鑷?.05姝愬厓 鍏ㄧ悆绠＄悊灞ゆ彁璀版瘡鑲¤偂鎭?.60姝愬厓 2018骞村睍鏈? 鍓旈櫎鍖巼鍥犵礌锛岄姺鍞爯瑷堝闀?0%宸﹀彸 閬嬬嚐
鍏ㄧ悆鎸佺簩閬嬬嚐甯朵締鐨勫噲鏀跺叆澧為暦32%鑷?4.30鍎勬瓙鍏?
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<p>2017骞寸鍥涘搴﹁病鍕欒〃鐝?/p>
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<p>2017骞寸鍥涘搴︼紝鍓旈櫎鍖巼鍥犵礌锛屾剾杩仈鍏ㄧ悆鏀跺叆澧為暦19%锛屽叾涓剾杩仈鍝佺墝閵峰敭澧為暦22%锛屼富瑕佸緱鐩婃柤璺戞銆佽冻鐞冦€佹埗澶栥€侀亱鍕曠稉鍏哥郴鍒楀強neo绯诲垪鍧囬寗寰楀挤鍕佺殑鍏╀綅鏁搁姺鍞闀枫€傛澶栵紝鎰涜开閬旇〒绶村搧椤炰篃瀵︾従鐬腑鍊嬩綅鏁搁姺鍞闀枫€傞姵璺戝搧鐗屾敹鍏ヤ笅婊?%锛屼富瑕佹簮鏂艰窇姝ュ搧椤炲拰閵宠窇缍撳吀绯诲垪鐨勫叐浣嶆暩閵峰敭澧為暦琚〒绶寸郴鍒楃殑閵峰敭涓嬫粦娌栨姷銆傛寜姝愬厓瑷堢畻锛?017骞寸鍥涘搴︼紝鍏徃鍏ㄧ悆閵峰敭澧為暦12%鑷?0.56鍎勬瓙鍏冿紙2016骞达細45.00鍎勬瓙鍏冿級銆?/p>
<p>闂滈嵉鍦板崁瀵︾従寮峰媮鐨勫叐浣嶆暩澧為暦</p>
<p>鍓旈櫎鍖巼鍥犵礌锛屾剾杩仈鍝佺墝鍜岄姵璺戝搧鐗屽湪澶т腑鑿崁鍜屽寳缇庣殑鍚堜甫閵峰敭椤嶅潎瀵︾従鐬壒鍒ュ挤鍕佺殑澧為暦锛屽ぇ涓彲鍗€閵峰敭澧為暦32%锛屽寳缇庨姺鍞闀?1%锛涘墧闄ゅ尟鐜囧洜绱狅紝瑗挎瓙鍜屾媺涓佺編娲插潎瀵︾従鐬叐浣嶆暩閵峰敭澧為暦锛屽叾涓タ姝愬闀?7%锛屾媺涓佺編娲插闀?9%锛涗腑鏉便€侀潪娲茶垏浜炴床锛圡EAA锛夊湴鍗€閵峰敭澧為暦7%锛涙棩鏈姺鍞闀?%锛涗縿缇呮柉/鐛ㄨ伅楂斿湴鍗€閵峰敭涓嬫粦14%銆?/p>
<p>閬嬬嚐鍒╂饯鐜囦笂鍗?.7鍊嬬櫨鍒嗛粸鑷?.6%</p>
<p>2017骞寸鍥涘搴︼紝鍏徃姣涘埄鐜囦笂鍗囩灜2.2鍊嬬櫨鍒嗛粸鑷?1.7%锛?016骞达細49.5%锛夛紝涓昏寰楃泭鏂兼洿鏈夊埄鐨勫畾鍍瑰拰娓犻亾绲勫悎銆傚叾浠栭亱鐕熸敮鍑哄鍔?3%鑷?5.59鍎勬瓙鍏冿紙2016骞达細22.65鍎勬瓙鍏冿級锛屾簮鏂煎競鍫存姇鍏ユ敮鍑哄強閬嬬嚐绠＄悊璨荤敤鐨勯’钁楀鍔犮€傚叾瀹冮亱鐕熸敮鍑哄崰閵峰敭鏀跺叆鐧惧垎姣斿鍔犵灜0.3鍊嬬櫨鍒嗛粸鑷?0.6% 锛?016骞达細50.3%锛夈€?017骞寸鍥涘搴︼紝鍏徃鐨勯亱鐕熷埄娼ゅぇ骞呭闀疯嚦1.32鍎勬瓙鍏冿紙2016骞达細4100钀瓙鍏冿級锛岄亱鐕熷埄娼ょ巼澧為暦鐬?.7鍊嬬櫨鍒嗛粸鑷?.6%锛?016骞达細0.9%锛夈€傚墧闄?600钀瓙鍏冪殑涓€娆℃€х▍鏀惰矤闈㈠奖闊垮洜绱狅紝鍏徃鎸佺簩閬嬬嚐妤嫏鐨勫噲鏀跺叆澧為暦鑷?200钀瓙鍏冿紙2016骞达細400钀瓙鍏冿級锛屽叕鍙告寔绾岄亱鐕熸キ鍕欏付渚嗙殑鍩烘湰姣忚偂鏀剁泭澧為暦鑷?.35姝愬厓锛?016骞达細0.02姝愬厓锛夈€傚仠姝㈤亱鐕熸キ鍕欑殑鎼嶅け绺借▓閬?800钀瓙鍏冿紙2016骞达細1400钀瓙鍏冿級銆傚墧闄や竴娆℃€х▍鏀惰矤闈㈠奖闊垮洜绱狅紝姝告柤鑲℃澅鐨勫噲鏀跺叆澧為暦鑷?400钀瓙鍏冿紙2016骞达細鍑堣櫑鎼?000钀瓙鍏冿級锛屽叕鍙告寔绾岄亱鐕熸キ鍕欏強鍋滄閬嬬嚐妤嫏甯朵締鐨勬瘡鑲″熀鏈敹鐩婂鑷?.17姝愬厓锛?016骞达細铏ф悕0.05姝愬厓锛?/p>
<p>2018骞村睍鏈?/p>
<p>2018骞磋病鍫卞皣鏍规摎鏂扮殑甯傚牬浣堝眬浣滃嚭瑾挎暣</p>
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<p>鎰涜开閬旀湁鏈涘湪2018骞村鐝惧挤鍕佺殑閵峰敭澧為暦鍙婂埄娼ゅ闀?/p>
<p>鍓旈櫎鍖巼鍥犵礌锛屽叕鍙搁爯瑷?018骞撮姺鍞闀?0%宸﹀彸銆傚墧闄ゅ尟鐜囧洜绱狅紝鍖楃編鍜屼簽澶競鍫存敹鍏ラ爯瑷堝潎瀵︾従鍏╀綅鏁稿闀凤紱瑗挎瓙鍜屾媺涓佺編娲叉敹鍏ラ爯瑷堝垎鍒ュ鐝句腑鍊嬩綅鏁稿闀凤紱鏂拌垐甯傚牬鏀跺叆闋愯▓瀵︾従浣庡€嬩綅鏁稿闀凤紱淇勭緟鏂?鐛ㄨ伅楂斿湴鍗€鏀跺叆闋愯▓鑸囦笂骞村熀鏈寔骞炽€?/p>
<p>2018骞达紝鍏徃鐨勬瘺鍒╃巼闋愯▓涓婂崌0.3鍊嬬櫨鍒嗛粸鑷?0.7%锛?017骞达細50.4%锛夛紝鍔犱箣鍏跺畠閬嬬嚐鏀嚭鍗犻姺鍞敹鍏ョ殑鐧惧垎姣旈爯瑷堜笅婊戯紝閬嬬嚐鍒╂饯鏈夋湜澧為暦9%鑷?3%銆傚洜姝わ紝閬嬬嚐鍒╂饯鐜囨湁鏈涘闀?.5鑷?.7鍊嬬櫨鍒嗛粸鍒?0.3%鑷?0.5%锛?017骞达細9.8%锛夈€傛寔绾岄亱鐕熸キ鍕欏付渚嗙殑鍑堟敹鍏ラ爯瑷堝闀疯嚦16.15鍎勮嚦16.75鍎勬瓙鍏冿紝鍓旈櫎2017骞翠竴娆℃€х▍鏀惰矤闈㈠奖闊垮洜绱狅紝鍦ㄥ墠涓€骞?4.30鍎勬瓙鍏冪殑鍩虹涓婂皣澧為暦13%鑷?7%銆傚墧闄?017骞翠竴娆℃€х▍鏀惰矤闈㈠奖闊垮洜绱狅紝鎸佺簩閬嬬嚐甯朵締鐨勫熀鏈瘡鑲℃敹鐩婇爯瑷堝皣鍦ㄥ墠涓€骞?.05姝愬厓鐨勫熀绀庝笂澧為暦12%鑷?6%銆?/p>
<p>涓婅闀锋湡鐩堝埄鐩</p>
<p>鍩烘柤2017骞村挤鍕佺殑閬嬬嚐鍜岃病鍕欒〃鐝撅紝鍏徃灏囦笂瑾?020骞寸泩鍒╃洰妯欍€傚墧闄ゅ尟鐜囧洜绱狅紝鍏徃闋愯▓2015骞磋嚦2020骞村钩鍧囨瘡骞村鐝?0%鑷?2%鐨勬敹鍏ュ闀凤紝闋愯▓2015骞磋嚦2020骞存寔绾岄亱鐕熸キ鍕欑殑鍑堟敹鍏ュ勾鍧囧闀?2%鑷?4%锛堟鍓嶏細20%鑷?2%锛夛紝闋愯▓鍒?020骞撮亱鐕熷埄娼ょ巼澧炶嚦11.5%锛堟鍓嶏細11%锛夈€?/p>
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<p>2018骞村睍鏈?</p>
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鍏ㄧ悆鎸佺簩閬嬬嚐甯朵締鐨勫噲鏀跺叆闋愯▓澧為暦13%鑷?7%
涓婅2020骞寸泩鍒╃洰妯欙細鍏ㄧ悆鎸佺簩閬嬬嚐甯朵締鐨勫噲鏀跺叆闋愯▓骞村潎澧為暦22%鑷?4%锛?015骞磋嚦2020骞达級
<p>澶т腑鑿崁琛ㄧ従</p>
<p>鍓旈櫎鍖巼鍥犵礌锛?017骞村叏骞达紝鎰涜开閬斿ぇ涓彲鍗€閵峰敭澧為暦29%锛屽ぇ涓彲鍗€鍐嶆鎴愮偤鎰涜开閬斿叏鐞冨閫熸渶蹇殑甯傚牬銆傛鍔熸柤鎰涜开閬斿搧鐗屽拰閵宠窇鍝佺墝寮峰媮鐨勫闀峰嫝闋紝澶т腑鑿崁绗洓瀛ｅ害閵峰敭澧為暦32%銆?/p>
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<p>2017骞寸鍥涘搴︼紝鍏徃姣涘埄鐜囦笂鍗囩灜2.2鍊嬬櫨鍒嗛粸鑷?1.7%锛?016骞达細49.5%锛夛紝涓昏寰楃泭鏂兼洿鏈夊埄鐨勫畾鍍瑰拰娓犻亾绲勫悎銆傚叾浠栭亱鐕熸敮鍑哄鍔?3%鑷?5.59鍎勬瓙鍏冿紙2016骞达細22.65鍎勬瓙鍏冿級锛屾簮鏂煎競鍫存姇鍏ユ敮鍑哄強閬嬬嚐绠＄悊璨荤敤鐨勯’钁楀鍔犮€傚叾瀹冮亱鐕熸敮鍑哄崰閵峰敭鏀跺叆鐧惧垎姣斿鍔犵灜0.3鍊嬬櫨鍒嗛粸鑷?0.6% 锛?016骞达細50.3%锛夈€?017骞寸鍥涘搴︼紝鍏徃鐨勯亱鐕熷埄娼ゅぇ骞呭闀疯嚦1.32鍎勬瓙鍏冿紙2016骞达細4100钀瓙鍏冿級锛岄亱鐕熷埄娼ょ巼澧為暦鐬?.7鍊嬬櫨鍒嗛粸鑷?.6%锛?016骞达細0.9%锛夈€傚墧闄?600钀瓙鍏冪殑涓€娆℃€х▍鏀惰矤闈㈠奖闊垮洜绱狅紝鍏徃鎸佺簩閬嬬嚐妤嫏鐨勫噲鏀跺叆澧為暦鑷?200钀瓙鍏冿紙2016骞达細400钀瓙鍏冿級锛屽叕鍙告寔绾岄亱鐕熸キ鍕欏付渚嗙殑鍩烘湰姣忚偂鏀剁泭澧為暦鑷?.35姝愬厓锛?016骞达細0.02姝愬厓锛夈€傚仠姝㈤亱鐕熸キ鍕欑殑鎼嶅け绺借▓閬?800钀瓙鍏冿紙2016骞达細1400钀瓙鍏冿級銆傚墧闄や竴娆℃€х▍鏀惰矤闈㈠奖闊垮洜绱狅紝姝告柤鑲℃澅鐨勫噲鏀跺叆澧為暦鑷?400钀瓙鍏冿紙2016骞达細鍑堣櫑鎼?000钀瓙鍏冿級锛屽叕鍙告寔绾岄亱鐕熸キ鍕欏強鍋滄閬嬬嚐妤嫏甯朵締鐨勬瘡鑲″熀鏈敹鐩婂鑷?.17姝愬厓锛?016骞达細铏ф悕0.05姝愬厓锛?/p>
<p>2018骞村睍鏈?/p>
<p>2018骞磋病鍫卞皣鏍规摎鏂扮殑甯傚牬浣堝眬浣滃嚭瑾挎暣</p>
<p>鎰涜开閬斿皣閫蹭竴姝ュ湪浜炴床鎺ㄥ嫊绨″寲鍜屼竴鑷存€э紝浣垮叾鑳藉浠ユ洿鍔犲彲鎸佺簩鐨勬柟寮忓湪蹇€熻畩鍖栫殑缍撶嚐鐠板涓嬭磸寰楁秷璨昏€咃紝鍦ㄥ悇鍊嬫笭閬撳拰甯傚牬鐐烘秷璨昏€呮彁渚涘绲備竴鑷村拰妤晫涓€娴佺殑鍝佺墝楂旈銆傚湪姝よ儗鏅笅锛岃嚜2018骞?鏈?鏃ヨ捣锛屾剾杩仈灏囧ぇ涓彲鍗€銆佹棩鏈€侀煋鍦嬨€佹澅鍗椾簽/澶钩娲嬮€欏洓鍊嬩簽澶湴鍗€鐨勫競鍫存暣鍚堟垚绲变竴鐨勪簽澶競鍫淬€傜敱姝わ紝寰?018骞寸涓€瀛ｅ害闁嬪锛屽湪鍏徃鐨勮病鍕欏牨鍛婁腑锛屾剾杩仈鍝佺墝鍜岄姵璺戝搧鐗岀殑妤嫏閬嬬嚐鍫卞憡灏囧垎鎴愬叚澶у競鍫达細鍖楃編銆佷簽澶€佽タ姝愩€佹媺涓佺編娲层€佹柊鑸堝競鍫达紝鍜屼縿缇呮柉/鐛ㄨ伅楂斿湴鍗€銆?/p>
<p>鎰涜开閬旀湁鏈涘湪2018骞村鐝惧挤鍕佺殑閵峰敭澧為暦鍙婂埄娼ゅ闀?/p>
<p>鍓旈櫎鍖巼鍥犵礌锛屽叕鍙搁爯瑷?018骞撮姺鍞闀?0%宸﹀彸銆傚墧闄ゅ尟鐜囧洜绱狅紝鍖楃編鍜屼簽澶競鍫存敹鍏ラ爯瑷堝潎瀵︾従鍏╀綅鏁稿闀凤紱瑗挎瓙鍜屾媺涓佺編娲叉敹鍏ラ爯瑷堝垎鍒ュ鐝句腑鍊嬩綅鏁稿闀凤紱鏂拌垐甯傚牬鏀跺叆闋愯▓瀵︾従浣庡€嬩綅鏁稿闀凤紱淇勭緟鏂?鐛ㄨ伅楂斿湴鍗€鏀跺叆闋愯▓鑸囦笂骞村熀鏈寔骞炽€?/p>
<p>2018骞达紝鍏徃鐨勬瘺鍒╃巼闋愯▓涓婂崌0.3鍊嬬櫨鍒嗛粸鑷?0.7%锛?017骞达細50.4%锛夛紝鍔犱箣鍏跺畠閬嬬嚐鏀嚭鍗犻姺鍞敹鍏ョ殑鐧惧垎姣旈爯瑷堜笅婊戯紝閬嬬嚐鍒╂饯鏈夋湜澧為暦9%鑷?3%銆傚洜姝わ紝閬嬬嚐鍒╂饯鐜囨湁鏈涘闀?.5鑷?.7鍊嬬櫨鍒嗛粸鍒?0.3%鑷?0.5%锛?017骞达細9.8%锛夈€傛寔绾岄亱鐕熸キ鍕欏付渚嗙殑鍑堟敹鍏ラ爯瑷堝闀疯嚦16.15鍎勮嚦16.75鍎勬瓙鍏冿紝鍓旈櫎2017骞翠竴娆℃€х▍鏀惰矤闈㈠奖闊垮洜绱狅紝鍦ㄥ墠涓€骞?4.30鍎勬瓙鍏冪殑鍩虹涓婂皣澧為暦13%鑷?7%銆傚墧闄?017骞翠竴娆℃€х▍鏀惰矤闈㈠奖闊垮洜绱狅紝鎸佺簩閬嬬嚐甯朵締鐨勫熀鏈瘡鑲℃敹鐩婇爯瑷堝皣鍦ㄥ墠涓€骞?.05姝愬厓鐨勫熀绀庝笂澧為暦12%鑷?6%銆?/p>
<p>涓婅闀锋湡鐩堝埄鐩</p>
<p>鍩烘柤2017骞村挤鍕佺殑閬嬬嚐鍜岃病鍕欒〃鐝撅紝鍏徃灏囦笂瑾?020骞寸泩鍒╃洰妯欍€傚墧闄ゅ尟鐜囧洜绱狅紝鍏徃闋愯▓2015骞磋嚦2020骞村钩鍧囨瘡骞村鐝?0%鑷?2%鐨勬敹鍏ュ闀凤紝闋愯▓2015骞磋嚦2020骞存寔绾岄亱鐕熸キ鍕欑殑鍑堟敹鍏ュ勾鍧囧闀?2%鑷?4%锛堟鍓嶏細20%鑷?2%锛夛紝闋愯▓鍒?020骞撮亱鐕熷埄娼ょ巼澧炶嚦11.5%锛堟鍓嶏細11%锛夈€?/p>
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<p>1閼掓柤娉板嫆姊?鎰涜开閬旈珮鐖惧か妤嫏锛堝寘鎷嘲鍕掓銆丄dams Golf鍙夾shworth鍝佺墝锛夊拰CCM Hockey妤嫏鐨勫墲闆紝渚嗚嚜娉板嫆姊?鎰涜开閬旈珮鐖惧か妤嫏鍜孋CM Hockey妤嫏鐨勬墍鏈夋敹鐩婂拰鏀嚭鍧囧湪2017骞?2鏈堝簳瑷堢偤鍋滄閬嬬嚐妤嫏鐨勬敹鐩婂拰鏀嚭銆傞櫎鐗规畩瑾槑鐨勯儴鍒嗗锛?016璨″勾鐨勬墍鏈夋暩鎿氬潎渚嗚嚜鍏徃鎸佺簩閬嬬嚐妤嫏銆傜劧鑰岋紝鎸夌収鍦嬮殯璨″嫏鍫卞憡婧栧墖鐨勮瀹氾紝2016骞磋硣鐢㈣矤鍌甸爡鐩笉寰楅噸鏂拌鏄庛€?/p> <p></p> <p></p>
<p>2 2017骞村拰2018骞存暩瀛楀強鍑堟敹鍏ュ闀风巼浠ュ強姣忚偂鏀剁泭涓嶅寘鎷?017骞?600钀瓙鍏冪殑涓€娆℃€х▍鏀惰矤闈㈠奖闊匡紝婧愭柤缇庡湅绋呭埗鏀归潻瀵︽柦寰屽皪鍏徃鐨勭編鍦嬮仦寤剁▍闋呰硣鐢㈤€茶鐨勯噸鏂颁及鍊笺€?/p>
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by awbkgt
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