愛迪達是如何做到逆襲成功的？
中文(简体) Public
<a href="http://www.hiishop.com/">adidas 瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慳didas 瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨刟didas澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">涓婃捣鐨勫垵绉嬶紝娣洦闇忛湉鐨勬檪绡€銆傚倣鏅氱殑娣捣涓矾691铏熷牭寰楁按娉勪笉閫氾紝鐐烘暩涓嶅皯鐨勫勾杓曚汉锛岀洰鐨勬槸鐪嬩竴鐪煎江鏂兼檹鍜孉ngelababy锛岃€屼粬鍊戞湭蹇呯煡閬擄紝閫欎竴鍒囩啽楝х殑鑳屽緦鏄剾杩仈涓婃捣鍝佺墝涓績閲嶆柊
<p> 涓婃捣鐨勫垵绉嬶紝娣洦闇忛湉鐨勬檪绡€銆傚倣鏅氱殑娣捣涓矾691铏熷牭寰楁按娉勪笉閫氾紝鐐烘暩涓嶅皯鐨勫勾杓曚汉锛岀洰鐨勬槸鐪嬩竴鐪煎江鏂兼檹鍜孉ngelababy锛岃€屼粬鍊戞湭蹇呯煡閬擄紝閫欎竴鍒囩啽楝х殑鑳屽緦鏄剾杩仈涓婃捣鍝佺墝涓績閲嶆柊闁嬪嫉銆?/p>
<p> 閫欐槸涓€鍌簲骞村墠宸茬稉闁嬫キ鐨勫搧鐗屽簵锛屼粖骞?鏈堣捣鏆仠鐕熸キ閫茶鏀硅宸ョ▼銆備箣鎵€浠ラ噸鏂拌淇紝鎰涜开閬斿ぇ涓彲鍗€鍝佺墝楂樼礆鍓附瑁佺緟鏇艰但锛圡arc Le Roux锛夊湪鎺ュ彈鐣岄潰鏂拌仦灏堣í鏅傝〃绀猴紝鈥滃洜鐐烘垜鍊戠櫦鐝句腑鍦嬮亱鍕曞競鍫寸櫦灞曞緱鐗瑰垾蹇紝灏ゅ叾鍦ㄤ笂娴凤紝閬嬪嫊娑堣不姝ｅ湪鍗囩礆锛屾垜鍊戝笇鏈涢杸搴楃湅璧蜂締鏇存帴杩戦亱鍕曪紝灞曠ず鏇村濂界殑鐢㈠搧銆傗€?/p>
<p> 瀹樻柟鎺经瑁℃弿杩帮紝寰炩€滈亱鍕曚富鍫粹€濈殑瑷▓姒傚康鍒拌睈瀵岀殑鐢㈠搧绶氾紝鍐嶅埌鍊嬫€у寲瀹氬埗锛屾剾杩仈鍝佺墝涓績鍦ㄥ悇鍊嬫秷璨荤挵绡€鍋氬嚭鏀硅畩銆傚叏搴楀叡瑷簲灞わ紝閫欎竴寰峰湅閬嬪嫊鍝佸法闋棗涓嬬殑鐢㈠搧绶氬咕涔庡叏閮ㄧ櫥鍫达紝涓€鍒板洓灞ゆ槸閬嬪嫊琛ㄧ従绯诲垪锛屽寘鎷〒绶淬€佽窇姝ャ€佺眱鐞冦€佽冻鐞冦€佹埗澶栥€佸コ瀛愩€侀潚灏戝勾绛夊搧椤烇紝浜斿堡鍓囨槸娼墝<a href="http://www.hiishop.com/product/adidas-lanqiu-ah2217/">harden adidas</a>鍜孉didas originals鐨勫湴鐩ゃ€?/p>
<p> 鍗囩礆寰岀殑涓婃捣鍝佺墝涓績锛屽湪鎰涜开閬旂殑闁€搴楅珨绯讳腑鍒楀埌鏈€楂樹綅缃紝闋嗙悊鎴愮珷銆傝繎鏃ワ紝鎰涜开閬旈姺鍞附鐩ｇ緟铇峰ェ鍏嬭瑵鐖撅紙Roland Auschel锛夋帴鍙椼€婂痉鍦嬪晢鍫便€嬮噰瑷檪琛ㄧず锛?017骞村墠6鍊嬫湀锛屼笂娴峰競鍫寸殑閵峰敭椤嶅凡瓒呴亷1鍎勬瓙鍏冿紝閫欎竴鏁稿瓧鐢氳嚦楂樻柤濂у湴鍒┿€佺憺澹叐鍦嬬殑閵烽噺绺藉拰銆?015骞达紝寰峰湅鍝佺墝鏇惧浣堟姇璩?50钀瓙鍏冿紝鍦ㄤ簲骞村収鑱氱劍鍏ㄧ悆鍏ぇ閲嶉粸鍩庡競锛屽叾涓寘鎷ぇ涓彲鍗€鍞竴鍏ュ湇鐨勪笂娴枫€傚叐骞翠箣寰岀殑鐝惧湪锛岄’鐒朵笂娴峰凡鎴愮偤閫欎竴鎴扮暐鐨勬垚鍔熶唬琛ㄣ€?/p>
<p> 闆诲晢浜溂 浣嗙窔涓嬮浂鍞粛鍙楅噸瑕?/p>
<p> 瀵﹂殯涓婏紝鐩歌純鏂肩窔涓嬪楂旈浂鍞紝绶氫笂閵峰敭鎵嶆槸鎰涜开閬旇繎鏈熸キ绺句腑鏇翠寒鐪肩殑鏁稿瓧銆?/p>
<p> 2016骞?0鏈堟寮忔帴鎺屾剾杩仈棣栧腑鍩疯瀹樼殑浣嶇疆涔嬪緦锛屽崱鏂弨路缇呮€濆痉锛圞asper Rorsted锛夌珛鍗冲皣鎴扮暐閲嶉粸寰炵窔涓嬭綁鍚戠窔涓婏紝鐩鏄暩瀛楅浂鍞姺鍞寰?016骞寸殑10鍎勬瓙鍏冩彁楂樺埌2020骞寸殑40鍎勬瓙鍏冦€傛鍓嶏紝缇呮€濆痉鏇句换鑱锋柤寰峰湅婕㈤珮闆嗗湗锛屽ぇ骞呮彁楂橀浕鍟嗛姺鍞锛岄牁鍩熺稉椹楄睈瀵屻€?/p>
<p> 寰炲墠鍗婂勾鐨勮病鍫辨暩鎿氱湅锛屾剾杩仈鐨勭窔涓婇浂鍞キ鍕欑┅姝ュ墠閫层€?017璨″勾涓€瀛ｅ害锛屽痉鍦嬪搧鐗屽湪鍏ㄧ悆鑼冨湇鍏ч浕鍟嗛姺鍞鍚屾瘮澧為暦53%銆備簩瀛ｅ害锛岄€欎竴鏁稿瓧鎻愬崌鑷?6%锛屽叾涓寳缇庡競鍫村闀?0%锛屽ぇ涓彲鍗€鏇存槸缈荤灜涓€鐣紝瓒婁締瓒婂娑堣不鑰呰綁绉昏嚦绶氫笂銆備笉閬庯紝閫欎甫涓嶆剰鍛宠憲鎰涜开閬旂殑瀵﹂珨閵峰敭鍙楀埌宸ㄥぇ娌栨搳銆傜緟鏇艰但瑾細鈥滃幓骞翠腑鍦嬬殑瀵﹂珨搴楅姺鍞彁鍗囧緢蹇紝鎴戝€戣獚鐐哄楂旈浂鍞緷鐒剁櫦灞曞緱寰堝揩銆傗€濆湪鍏剁湅渚嗭紝绶氫笅闆跺敭澧炲箙瓒冲浠や汉婊挎剰锛屼甫涓斾粛鏈夋彁鍗囩┖闁撱€?/p>
<p> CEO缇呮€濆痉涔熸浘琛ㄧず锛氣€滄秷璨昏€呭湪鍝！锛屾垜鍊戝氨瑕佽窡钁楀幓鍝！锛屼笉绠℃槸瀵﹂珨搴楋紝閭勬槸Zalando鎴栦簽棣仠绛夐浕鍟嗗钩鑷恒€傗€?/p>
<p> 璺熼毃娑堣不鑰呯殑姝ヤ紣锛屾剾杩仈鐩墠鍦ㄤ腑鍦嬪競鍫存搧鏈夊ぇ绱?0000鍌㈠楂斿簵锛屽寘鎷笂娴峰湪鍏х殑23搴у煄甯傝并鐛?0%浠ヤ笂鐨勬キ绺俱€傛牴鎿氬痉鍦嬪搧鐗屽湪2015骞磋ō绔嬬殑浜斿勾瑷堝妰锛屽緸2016骞撮枊濮嬶紝姣忓勾鍦ㄤ腑鍦嬪鍔?00鍌㈡柊闁€搴楋紝鏈€绲傚湪2020骞撮仈鍒?.2钀偄瀵﹂珨搴楋紝鏂板闁€搴楀皣閫愭几涓嬫矇鑷充腑灏忓瀷鍩庡競銆?/p>
<p> 鐐虹灜鎻愬崌闆跺敭姘存簴锛屽幓骞?2鏈堬紝寰峰湅鍝佺墝鍦ㄤ笂娴疯櫣姗嬪ぉ鍦伴枊鐬叏鐞冪涓€鍊嬫剾杩仈闆跺敭瀛搁櫌鈥斺€旈潰绌嶉仈2000骞虫柟绫崇殑绌洪枔锛屾搧鏈夊鍊嬫巿瑾插怀銆佹渻璀板浠ュ強涓€闁撴ā鎿簵閶紝渚涘摗宸ュ缈掗浂鍞煡璀樺拰鎻愬崌娑堣不楂旈銆?/p>
<p> 澶т腑鑿崁钁ｄ簨绺界稉鐞嗛珮鍢夌Ξ鏇惧鏄閬擄細鈥滆臣鐗╅珨椹楀皪娑堣不鑰呬締瑾潪甯搁噸瑕併€備竴鑸杸搴楃殑澹藉懡鏈夐檺锛岀偤鐬惛寮曟秷璨昏€咃紝瀹氭湡鐨勫簵閶舰寮忔洿鏂版槸鍗佸垎閲嶈鐨勩€備箣鍓嶆垜鍊戝湪涓湅闅绘槸鍊嬪柈绱旂殑鍝佺墝鍟嗭紝閲囪臣銆佸仛寤ｅ憡銆佹妸鍟嗗搧璩ｇ郸缍撻姺鍟嗭紝鐝惧湪锛屾垜鍊戦渶瑕佸缈掕嚜宸卞幓闁嬪簵璩ｆ澅瑗裤€傗€?/p>
<p> 涓婃捣娣捣涓矾鍝佺墝涓績鏄剾杩仈浜ゅ嚭鐨勪竴浠藉ぇ浣滄キ銆傞櫎鐬亱鍕曞搧椤炴洿鍔犻綂鍏ㄤ箣澶栵紝鎰涜开閬斿湪搴楅嫪瑷▓涓噰鐢ㄦ檪涓嬫祦琛岀殑宸ユキ绮楃嵎棰ㄦ牸锛屽皣閬嬪嫊鍩哄洜鍜屾疆娴佸厓绱犺瀺鐐轰竴楂斻€傝€屽鍔犲€嬫€у寲鏈嶅嫏鍓囨槸闁€搴楀崌绱氬緦鐨勪竴澶х壒榛炩€斺€旈¨瀹㈠彲浠ュ湪Run Genie璺戞娓│姗熶笂鎵惧埌鏈€閬╁悎闆欒叧鐨勮窇闉嬶紝鍦╩i<a href="http://www.hiishop.com/cate/lanqiu/">鎰涜开閬?绫冪悆闉?/a>鍜孉didas瀹氬埗鑷繁瑷▓鐨勫€嬩汉娆撅紝鎴栨槸閫氶亷Print Shop鍦ㄦ湇椋句笂鍗板埗鍏у銆?/p>
<p> 姝ゅ锛屾湰鍦板厓绱犺嚜鐒跺繀涓嶅彲灏戯紝鍖呮嫭鏇磋。瀹ゅ澧讳笂鍒荤暙楂旂従涓婃捣鏂囧寲鐨勫瓧绗︼紝浜旀〒澧婚潰涓婄殑涓夎憠鑽夋蹇椾篃铻嶅叆涓婃捣鍦版鍏冪礌銆傚湪寰峰湅鍝佺墝鐨勯鏅！锛岄€欎簺閮芥湁鐩婃柤鎷夎繎鑸囨秷璨昏€呬箣闁撶殑闂滅郴銆?/p>
<p> 閬嬪嫊灏堟キ涔熸兂鍋氭檪灏氭疆鐗?/p>
<p> 姝ゆ涓婃捣鍝佺墝涓績鍗囩礆锛岄倓鏈変竴鍊嬮’钁楃壒寰侊細寰堟疆锛屽緢鏅傚皻銆?/p>
<p> 鍏╁ぇ濞涙▊鏄庢槦浠ｈ█浜哄江鏂兼檹鍜孉ngelababy璨┛娲诲嫊鍏ㄧ▼锛屾剾杩仈閭勫皣鎺ㄥ嚭鐢卞叐浜鸿ō瑷堢殑miadidas闉嬫锛岀附瑷?91娆撅紝浠ラ檺閲忕増鏄庢槦瑷▓鍚屾鐨勫櫛闋€茶鐧煎敭锛屽欢绾岃憲鎰涜开閬旈€欏叐骞村湪澶т腑鑿崁閫ｇ簩澶ф墜绛嗙敖涓嬪妯傛槑鏄熺殑鐕熼姺鎬濈董銆傚浠婏紝閫欏偄寰峰湅鍝佺墝鏃椾笅鐨勫妯傛槑鏄熷寘鎷箍鏅椼€佽开楹楃啽宸淬€侀劖鎰风瓑锛岀浉姣斿皥妤亱鍕曞摗闄ｅ锛屾剾杩仈鐨勬槑鏄熼櫍瀹瑰湪鎵€鏈夐亱鍕曞搧鐗屼腑鏈€鐐鸿豹鑿€?/p>
<p> 缇呮浖璧閬擄細鈥滈亱鍕曚笉闅绘槸閬嬪嫊鏈韩锛岄亱鍕曚笉闅绘槸閬镐竴闆欒窇闉嬪幓璺戞锛屽畠鏇村鏄竴绋敓娲绘柟寮忥紝濡傛灉浣犵啽鎰涢亱鍕曪紝浣犲笇鏈涚敓娲荤殑姣忓€嬬窗绡€閮芥湁瀹冪殑褰卞瓙锛屽鍑虹殑鏅傚€欙紝鍚屾ǎ鍙互绌块亱鍕曡锛屼笉灞€闄愭柤鍋ヨ韩鎴挎垨绫冪悆鍫达紝閫欎簺鐔辨剾閬嬪嫊鐨勬槑鏄熻兘甯朵締閫欎簺褰遍熆鍔涖€傗€?/p>
<p> 姣劇鐤戝晱锛屽痉鍦嬭€佺墝鍦ㄩ亱鍕曟檪灏氭疆娴侀牁鍩熸湁钁楃櫦瑷€娆娿€傚緸Stan Smith鍒癝uperstar鍏╁ぇ琛楅牠鐖嗘锛屽啀鍒板樆鍝堝法鏄烱anye West鑱悎鎺ㄥ嚭涓︾啽閵疯嚦浠婄殑Yeezy绯诲垪锛屼互鍙婄磪妤典竴鏅傜殑NMD鈥斺€旈亷鍘诲叐骞达紝鎰涜开閬斿壍閫犵溇澶氭疆娴佹寮忥紝涓绘墦绉戞妧姒傚康鐨凚oost绯诲垪鍚屾ǎ鏀剁嵅鍙ｇ鍜岄姺鍞銆?/p>
<p> 鈥滅垎娆锯€濈殑鎵撻€狅紝涔熻垏鑱氱劍鍏ㄧ悆鍏ぇ閲嶉粸鍩庡競鐨勪簲骞存埌鐣ョ浉闂溿€傞亷鍘诲叐骞达紝寰峰湅鍝佺墝灏囦笉灏戞敮鍑哄垎閰嶈嚦鍏ぇ娼祦鍩庡競锛屽湪鐢㈠搧绶氫腑鎺€璧风敓娲绘柟寮忛亱鍕曢瀷鐨勭啽娼紝涓︿笉鏂风偤鏄庢槦闉嬫閫犲嫝銆傞櫎绀句氦濯掗珨鍌虫挱涔嬪锛岄倓鍖呮嫭涓嶅皯鏄庢槦鎴栨檪灏氬崥涓荤┛钁桽tan Smith绯诲垪浜浉鏅傝鍛紝浠ユ湡褰遍熆鍩庡競骞磋紩娑堣不鑰呯殑钁楄瑙€蹇点€?/p>
<p> 鎰涜开閬旂殑鎰忓湒寰堟竻鏅帮紝鍦ㄥぇ鍩庡競鐕熼€犱竴绋亱鍕曟疆娴佹枃鍖栵紝鍚屾檪锛屼互姝ょ偤涓績鍌虫挱鍜岃蓟灏勮嚦鏇村唬闂婄殑鑼冨湇銆傛晥鏋滀护浜烘豢鎰忥紝鍦ㄦ檪灏氭槑鏄熷拰娼祦鏂囧寲鐨勫付鍕曚笅锛屾剾杩仈鎺ヨЦ鍒板唬娉涚殑甯傚牬鍙楃溇锛屽叾涓互鏇撮棞蹇冩檪灏氬爆鎬х殑濂虫€х偤涓汇€傛牴鎿氳嫳鍦嬨€婇噾铻嶆檪鍫便€嬬爺绌舵湇鍕欐妲婩T Confidential Research鐨勬暩鎿氾紝2016骞寸鍥涘搴︼紝 鎰涜开閬旇秴瓒婅€愬悏鎴愮偤鏈€鍙椾腑鍦嬪コ鎬ф秷璨昏€呮杩庣殑閬嬪嫊鍝佺墝銆?/p>
<p> 閫欎竴鍒囷紝鏈€绲傞兘杞夊寲鐐哄鍦ㄧ殑鏁稿瓧銆?016璨″勾锛屾剾杩仈闆嗗湗鐨勯瀷椤為姺鍞悓姣旀毚婕?3%锛岀敘閲忛仈3.6鍎勯洐锛屽瓙鍝佺墝Originals銆丯EO鍜孻3绛夐亱鍕曚紤闁戦瀷椤炴疾骞呴仈45%锛屾槸鍔熻兘閬嬪嫊鐢㈠搧鐨勫叐鍊嶄箣澶氾紝Stan Smiths鍜孲uperstars绛夐暦闈掓寮忕殑閵峰敭淇濇寔寮峰媮銆傚競鍫磋鐮斿叕鍙窷PD Group鐨勫牨鍛婇’绀猴紝杓冧箣鍘诲勾锛孲tan Smiths鍜孲uperstar鐨勭啽搴︾◢鏈夊洖钀斤紝浣哋riginals鐧间綀鐨勯瀷娆綯ubular Shadow銆丯MD绯诲垪鍜屽吋椤ф檪灏氱敓娲昏垏鎶€琛撳壍鏂扮殑Ultra Boost锛屾垚鐐烘剾杩仈鐨勬柊澧為暦榛炪€?/p>
<p> 鑸囨剾杩仈褰㈡垚楫槑灏嶆瘮鐨勬槸Under Armour銆傜敱鏂奸亱鍕曠敘鍝佸偩鍚戝皥妤姛鑳斤紝鑴洟甯傚牬绡€濂忥紝缇庡湅鍝佺墝宸茬稉閫ｇ簩鍏╁€嬪搴︽敹鐛茶櫑鎼嶇殑妤妇鍠€傜偤鐬壄杞夐牴鍕紝Under Armour姝ｆ帹鍑轰竴鍊嬮亱鍕曠敓娲荤殑鐢㈠搧椤炲垾锛屼甫杩介毃鎰涜开閬旂殑姝ヤ紣绨界磩楗掕垖姝屾墜A$AP Rocky锛屾湡鏈涜畵鍝佺墝璁婂緱鏇存疆娴併€傞毣涓嶉亷锛屽湪姝や箣鍓嶏紝缇庡湅鍝佺墝闇€瑕佹湁鐪熸鍚稿紩娑堣不鑰呯殑鐢㈠搧鍟忎笘銆?/p>
<p> 鍐嶅ソ鐨勬蹇佃常涓嶅嚭涓嶅ソ鐨勭敘鍝?/p>
<p> 瀵﹂殯涓婏紝娣捣涓矾鏄叏鐞冮亱鍕曞搧鐗岀埈濂競鍫寸殑涓€鍊嬬府褰便€傚寘鎷剾杩仈銆丳UMA銆佽€愬悏銆丄SICS鍜孶nder Armour鍦ㄥ収锛屽湅闅涢亱鍕曞搧鐗屾棗鑹﹀簵鍦ㄩ€欒！褰㈡垚涓€姊濋暦寤婏紝鑰屼笖閮芥槸鍝佺墝澶у簵鎴栭噸榛為珨椹楀簵銆?/p>
<p> 鐣朵笅锛屾剾杩仈鏄€欐琛楅亾瑁℃渶棰ㄥ厜鐨勯亱鍕曞搧鐗屼箣涓€銆傚氨鍦ㄤ笂娴峰搧鐗屼腑蹇冮噸鏂伴枊寮电殑涓夊ぉ鍓嶏紝NPD Group鍏綀2017骞村墠8鍊嬫湀鐨勭編鍦嬮亱鍕曢瀷娑堣不鍫卞憡锛岃€愬悏渚濈劧姣劇鎳稿康鍦颁綅灞呴浣嶃€傜穵闅ㄥ叾寰岋紝鎰涜开閬旀浛浠ordan涓婂崌鑷崇浜屼綅锛屽痉鍦嬪搧鐗岀殑甯傚牬浠介寰炲幓骞村悓鏈熺殑6.6%鎻愬崌鍒?1.3%锛屽闀疯繎涓€鍊嶏紝Jordan鍝佺墝鍓囬€€鑷崇涓変綅銆?/p>
<p> 鑸囨鍚屾檪锛屾剾杩仈鍦ㄤ簩鎵嬮瀷甯傚牬鍚屾ǎ鏀剁嵅鎹峰牨锛屼締鑷狥oot Locker鐨勬暩鎿氶’绀猴紝鍏╁勾鍓嶏紝Jordan鍝佺墝鐨勪簩鎵嬮瀷甯傚牬鍗犳湁鐜囪秴閬?0%锛屾剾杩仈闅诲崰鎿?%锛屽叐骞翠箣寰岀殑鐝惧湪锛屽痉鍦嬪搧鐗屽湪浜屾墜闉嬪競鍫寸殑甯傚牬浠介宸茬稉閬?5%锛屽閫熷彲瑙€銆?/p>
<p> 鏃╁湪浠婂勾涓婂崐骞达紝鎰涜开閬斿湪鍖楃編甯傚牬鐨勮〃鐝炬彁鍗囧凡鏈夎贰璞°€?017璨″勾绗竴瀛ｅ害锛屽叾閵峰敭椤嶅悓姣斿闀?6%鑷?0.14鍎勬瓙鍏冿紝浜屽搴﹀闀?4%鑷?4.12鍎勬瓙鍏冿紝鍏朵腑缇庡湅闆诲晢妤嫏鐨勯姺鍞澧為暦鎺ヨ繎80%銆傜敱鏂煎寳缇庡湴鍗€鍗犳摎鍏ㄧ悆涓夊垎涔嬩竴鐨勯亱鍕曠敤鍝佸競鍫翠唤椤嶏紝閫欐ǎ鐨勫骞呬笉瀹瑰拷瑕栥€傜緟鏇艰但鎶婄編鍦嬪競鍫寸殑鎴愬姛姝稿洜鏂糞tan Smiths銆丼uperstars銆乁ltra Boost鍜孻eezy绛夊叿楂旂敘鍝佺殑璨㈢嵒銆?/p>
<p> 瀵﹂殯涓婏紝鐒¤珫鏄湪娼涘姏宸ㄥぇ鐨勪腑鍦嬪競鍫撮倓鏄叏鐞冩渶澶х殑鍖楃編甯傚牬锛屽痉鍦嬪搧鐗岃繎鍏╁勾妤妇閫嗚ゲ鍜岀垎娆捐凯鍑虹殑闂滈嵉鍦ㄦ柤锛岀湡姝ｇ鍚堝競鍫撮渶姹傜殑鐢㈠搧鐩哥辜鎺ㄥ嚭銆?014骞寸鍥涘搴︼紝鎰涜开閬旇櫑鎼?.4鍎勬瓙鍏冿紝涓﹀湪鍖楃編甯傚牬棣栨琚玌nder Armour瓒呰秺璺岃惤鑷崇涓夈€傜暥鏅傦紝闆嗗湗鍏ㄧ悆鍝佺墝瀹樺焹瑁″厠路鍒╃壒鍏嬶紙Eric Liedtke锛夊氨鏄庣⒑琛ㄦ厠锛氣€滄垜鍊戞噳瑭插緸鐢㈠搧瑷▓鐨勮搴︼紝褰岃缇庡湅甯傚牬鐨勪笉瓒炽€傗€?/p>
<p> 鍗充娇鏄渶濂界殑闁€搴楅珨椹椼€佺嚐閵锋墜娉曟垨閬嬪嫊鏅傚皻姒傚康锛屼篃鐒℃硶璩ｅ嚭涓嶅ソ鐨勭敘鍝併€傚槜鍒扮敎闋殑鎰涜开閬旀寤剁簩閫欎竴灏堣ɑ鐢㈠搧鐨勬€濊矾銆備粖骞?鏈堬紝寰峰湅鍝佺墝鍦ㄧ磹绱勪綀榄厠鏋楅枊瑷殑鍓垫剰宸ヤ綔瀹ら枊寮碉紝鎰涜开閬旂ū涔嬬偤鈥滃壍鎰忚静鍫粹€濓紝浠栧€戝笇鏈涘湪閫欏€嬫疆娴佽仛闆嗕箣鍦扮嵅寰楁洿澶氱敘鍝侀潏鎰熴€傞€欏€嬬敱鍊夊韩鏀归€犵殑宸ヤ綔瀹わ紝琚獚鐐烘槸寰峰湅鍝佺墝绻肩簩閫叉敾鍖楃編鐢氳嚦鍏ㄧ悆甯傚牬鐨勭瀵嗘鍣ㄣ€?/p>
<p> 鍦ㄦ剾杩仈鐪嬩締锛屽湪鍖楃編甯傚牬瓒呰秺Jordan闅绘槸涓€鍊嬮枊濮嬨€傜⒑瀵︼紝鍏ㄧ悆甯傚牬鐨勬秷璨诲崌绱氾紝浜哄€戝皪楂旇偛鐢ㄥ搧鐨勯渶姹傝秺渚嗚秺绱板垎鍜屽堡娆¤秺渚嗚秺楂橈紝鑰屼腑鍦嬮亱鍕曟秷璨诲搧甯傚牬鐨勬柊涓€杓埈濂篃涓嶉亷鏄墰鍓涢枊濮嬨€?/p>
<p> 锛?
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.hiishop.com/cate/beiketou/">adidas 璨濇闉?/a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞adidas 瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WHP</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.hiishop.com/">http://www.hiishop.com/</a>;锛?
<p> 涓婃捣鐨勫垵绉嬶紝娣洦闇忛湉鐨勬檪绡€銆傚倣鏅氱殑娣捣涓矾691铏熷牭寰楁按娉勪笉閫氾紝鐐烘暩涓嶅皯鐨勫勾杓曚汉锛岀洰鐨勬槸鐪嬩竴鐪煎江鏂兼檹鍜孉ngelababy锛岃€屼粬鍊戞湭蹇呯煡閬擄紝閫欎竴鍒囩啽楝х殑鑳屽緦鏄剾杩仈涓婃捣鍝佺墝涓績閲嶆柊闁嬪嫉銆?/p>
<p> 閫欐槸涓€鍌簲骞村墠宸茬稉闁嬫キ鐨勫搧鐗屽簵锛屼粖骞?鏈堣捣鏆仠鐕熸キ閫茶鏀硅宸ョ▼銆備箣鎵€浠ラ噸鏂拌淇紝鎰涜开閬斿ぇ涓彲鍗€鍝佺墝楂樼礆鍓附瑁佺緟鏇艰但锛圡arc Le Roux锛夊湪鎺ュ彈鐣岄潰鏂拌仦灏堣í鏅傝〃绀猴紝鈥滃洜鐐烘垜鍊戠櫦鐝句腑鍦嬮亱鍕曞競鍫寸櫦灞曞緱鐗瑰垾蹇紝灏ゅ叾鍦ㄤ笂娴凤紝閬嬪嫊娑堣不姝ｅ湪鍗囩礆锛屾垜鍊戝笇鏈涢杸搴楃湅璧蜂締鏇存帴杩戦亱鍕曪紝灞曠ず鏇村濂界殑鐢㈠搧銆傗€?/p>
<p> 瀹樻柟鎺经瑁℃弿杩帮紝寰炩€滈亱鍕曚富鍫粹€濈殑瑷▓姒傚康鍒拌睈瀵岀殑鐢㈠搧绶氾紝鍐嶅埌鍊嬫€у寲瀹氬埗锛屾剾杩仈鍝佺墝涓績鍦ㄥ悇鍊嬫秷璨荤挵绡€鍋氬嚭鏀硅畩銆傚叏搴楀叡瑷簲灞わ紝閫欎竴寰峰湅閬嬪嫊鍝佸法闋棗涓嬬殑鐢㈠搧绶氬咕涔庡叏閮ㄧ櫥鍫达紝涓€鍒板洓灞ゆ槸閬嬪嫊琛ㄧ従绯诲垪锛屽寘鎷〒绶淬€佽窇姝ャ€佺眱鐞冦€佽冻鐞冦€佹埗澶栥€佸コ瀛愩€侀潚灏戝勾绛夊搧椤烇紝浜斿堡鍓囨槸娼墝<a href="http://www.hiishop.com/product/adidas-lanqiu-ah2217/">harden adidas</a>鍜孉didas originals鐨勫湴鐩ゃ€?/p>
<p> 鍗囩礆寰岀殑涓婃捣鍝佺墝涓績锛屽湪鎰涜开閬旂殑闁€搴楅珨绯讳腑鍒楀埌鏈€楂樹綅缃紝闋嗙悊鎴愮珷銆傝繎鏃ワ紝鎰涜开閬旈姺鍞附鐩ｇ緟铇峰ェ鍏嬭瑵鐖撅紙Roland Auschel锛夋帴鍙椼€婂痉鍦嬪晢鍫便€嬮噰瑷檪琛ㄧず锛?017骞村墠6鍊嬫湀锛屼笂娴峰競鍫寸殑閵峰敭椤嶅凡瓒呴亷1鍎勬瓙鍏冿紝閫欎竴鏁稿瓧鐢氳嚦楂樻柤濂у湴鍒┿€佺憺澹叐鍦嬬殑閵烽噺绺藉拰銆?015骞达紝寰峰湅鍝佺墝鏇惧浣堟姇璩?50钀瓙鍏冿紝鍦ㄤ簲骞村収鑱氱劍鍏ㄧ悆鍏ぇ閲嶉粸鍩庡競锛屽叾涓寘鎷ぇ涓彲鍗€鍞竴鍏ュ湇鐨勪笂娴枫€傚叐骞翠箣寰岀殑鐝惧湪锛岄’鐒朵笂娴峰凡鎴愮偤閫欎竴鎴扮暐鐨勬垚鍔熶唬琛ㄣ€?/p>
<p> 闆诲晢浜溂 浣嗙窔涓嬮浂鍞粛鍙楅噸瑕?/p>
<p> 瀵﹂殯涓婏紝鐩歌純鏂肩窔涓嬪楂旈浂鍞紝绶氫笂閵峰敭鎵嶆槸鎰涜开閬旇繎鏈熸キ绺句腑鏇翠寒鐪肩殑鏁稿瓧銆?/p>
<p> 2016骞?0鏈堟寮忔帴鎺屾剾杩仈棣栧腑鍩疯瀹樼殑浣嶇疆涔嬪緦锛屽崱鏂弨路缇呮€濆痉锛圞asper Rorsted锛夌珛鍗冲皣鎴扮暐閲嶉粸寰炵窔涓嬭綁鍚戠窔涓婏紝鐩鏄暩瀛楅浂鍞姺鍞寰?016骞寸殑10鍎勬瓙鍏冩彁楂樺埌2020骞寸殑40鍎勬瓙鍏冦€傛鍓嶏紝缇呮€濆痉鏇句换鑱锋柤寰峰湅婕㈤珮闆嗗湗锛屽ぇ骞呮彁楂橀浕鍟嗛姺鍞锛岄牁鍩熺稉椹楄睈瀵屻€?/p>
<p> 寰炲墠鍗婂勾鐨勮病鍫辨暩鎿氱湅锛屾剾杩仈鐨勭窔涓婇浂鍞キ鍕欑┅姝ュ墠閫层€?017璨″勾涓€瀛ｅ害锛屽痉鍦嬪搧鐗屽湪鍏ㄧ悆鑼冨湇鍏ч浕鍟嗛姺鍞鍚屾瘮澧為暦53%銆備簩瀛ｅ害锛岄€欎竴鏁稿瓧鎻愬崌鑷?6%锛屽叾涓寳缇庡競鍫村闀?0%锛屽ぇ涓彲鍗€鏇存槸缈荤灜涓€鐣紝瓒婁締瓒婂娑堣不鑰呰綁绉昏嚦绶氫笂銆備笉閬庯紝閫欎甫涓嶆剰鍛宠憲鎰涜开閬旂殑瀵﹂珨閵峰敭鍙楀埌宸ㄥぇ娌栨搳銆傜緟鏇艰但瑾細鈥滃幓骞翠腑鍦嬬殑瀵﹂珨搴楅姺鍞彁鍗囧緢蹇紝鎴戝€戣獚鐐哄楂旈浂鍞緷鐒剁櫦灞曞緱寰堝揩銆傗€濆湪鍏剁湅渚嗭紝绶氫笅闆跺敭澧炲箙瓒冲浠や汉婊挎剰锛屼甫涓斾粛鏈夋彁鍗囩┖闁撱€?/p>
<p> CEO缇呮€濆痉涔熸浘琛ㄧず锛氣€滄秷璨昏€呭湪鍝！锛屾垜鍊戝氨瑕佽窡钁楀幓鍝！锛屼笉绠℃槸瀵﹂珨搴楋紝閭勬槸Zalando鎴栦簽棣仠绛夐浕鍟嗗钩鑷恒€傗€?/p>
<p> 璺熼毃娑堣不鑰呯殑姝ヤ紣锛屾剾杩仈鐩墠鍦ㄤ腑鍦嬪競鍫存搧鏈夊ぇ绱?0000鍌㈠楂斿簵锛屽寘鎷笂娴峰湪鍏х殑23搴у煄甯傝并鐛?0%浠ヤ笂鐨勬キ绺俱€傛牴鎿氬痉鍦嬪搧鐗屽湪2015骞磋ō绔嬬殑浜斿勾瑷堝妰锛屽緸2016骞撮枊濮嬶紝姣忓勾鍦ㄤ腑鍦嬪鍔?00鍌㈡柊闁€搴楋紝鏈€绲傚湪2020骞撮仈鍒?.2钀偄瀵﹂珨搴楋紝鏂板闁€搴楀皣閫愭几涓嬫矇鑷充腑灏忓瀷鍩庡競銆?/p>
<p> 鐐虹灜鎻愬崌闆跺敭姘存簴锛屽幓骞?2鏈堬紝寰峰湅鍝佺墝鍦ㄤ笂娴疯櫣姗嬪ぉ鍦伴枊鐬叏鐞冪涓€鍊嬫剾杩仈闆跺敭瀛搁櫌鈥斺€旈潰绌嶉仈2000骞虫柟绫崇殑绌洪枔锛屾搧鏈夊鍊嬫巿瑾插怀銆佹渻璀板浠ュ強涓€闁撴ā鎿簵閶紝渚涘摗宸ュ缈掗浂鍞煡璀樺拰鎻愬崌娑堣不楂旈銆?/p>
<p> 澶т腑鑿崁钁ｄ簨绺界稉鐞嗛珮鍢夌Ξ鏇惧鏄閬擄細鈥滆臣鐗╅珨椹楀皪娑堣不鑰呬締瑾潪甯搁噸瑕併€備竴鑸杸搴楃殑澹藉懡鏈夐檺锛岀偤鐬惛寮曟秷璨昏€咃紝瀹氭湡鐨勫簵閶舰寮忔洿鏂版槸鍗佸垎閲嶈鐨勩€備箣鍓嶆垜鍊戝湪涓湅闅绘槸鍊嬪柈绱旂殑鍝佺墝鍟嗭紝閲囪臣銆佸仛寤ｅ憡銆佹妸鍟嗗搧璩ｇ郸缍撻姺鍟嗭紝鐝惧湪锛屾垜鍊戦渶瑕佸缈掕嚜宸卞幓闁嬪簵璩ｆ澅瑗裤€傗€?/p>
<p> 涓婃捣娣捣涓矾鍝佺墝涓績鏄剾杩仈浜ゅ嚭鐨勪竴浠藉ぇ浣滄キ銆傞櫎鐬亱鍕曞搧椤炴洿鍔犻綂鍏ㄤ箣澶栵紝鎰涜开閬斿湪搴楅嫪瑷▓涓噰鐢ㄦ檪涓嬫祦琛岀殑宸ユキ绮楃嵎棰ㄦ牸锛屽皣閬嬪嫊鍩哄洜鍜屾疆娴佸厓绱犺瀺鐐轰竴楂斻€傝€屽鍔犲€嬫€у寲鏈嶅嫏鍓囨槸闁€搴楀崌绱氬緦鐨勪竴澶х壒榛炩€斺€旈¨瀹㈠彲浠ュ湪Run Genie璺戞娓│姗熶笂鎵惧埌鏈€閬╁悎闆欒叧鐨勮窇闉嬶紝鍦╩i<a href="http://www.hiishop.com/cate/lanqiu/">鎰涜开閬?绫冪悆闉?/a>鍜孉didas瀹氬埗鑷繁瑷▓鐨勫€嬩汉娆撅紝鎴栨槸閫氶亷Print Shop鍦ㄦ湇椋句笂鍗板埗鍏у銆?/p>
<p> 姝ゅ锛屾湰鍦板厓绱犺嚜鐒跺繀涓嶅彲灏戯紝鍖呮嫭鏇磋。瀹ゅ澧讳笂鍒荤暙楂旂従涓婃捣鏂囧寲鐨勫瓧绗︼紝浜旀〒澧婚潰涓婄殑涓夎憠鑽夋蹇椾篃铻嶅叆涓婃捣鍦版鍏冪礌銆傚湪寰峰湅鍝佺墝鐨勯鏅！锛岄€欎簺閮芥湁鐩婃柤鎷夎繎鑸囨秷璨昏€呬箣闁撶殑闂滅郴銆?/p>
<p> 閬嬪嫊灏堟キ涔熸兂鍋氭檪灏氭疆鐗?/p>
<p> 姝ゆ涓婃捣鍝佺墝涓績鍗囩礆锛岄倓鏈変竴鍊嬮’钁楃壒寰侊細寰堟疆锛屽緢鏅傚皻銆?/p>
<p> 鍏╁ぇ濞涙▊鏄庢槦浠ｈ█浜哄江鏂兼檹鍜孉ngelababy璨┛娲诲嫊鍏ㄧ▼锛屾剾杩仈閭勫皣鎺ㄥ嚭鐢卞叐浜鸿ō瑷堢殑miadidas闉嬫锛岀附瑷?91娆撅紝浠ラ檺閲忕増鏄庢槦瑷▓鍚屾鐨勫櫛闋€茶鐧煎敭锛屽欢绾岃憲鎰涜开閬旈€欏叐骞村湪澶т腑鑿崁閫ｇ簩澶ф墜绛嗙敖涓嬪妯傛槑鏄熺殑鐕熼姺鎬濈董銆傚浠婏紝閫欏偄寰峰湅鍝佺墝鏃椾笅鐨勫妯傛槑鏄熷寘鎷箍鏅椼€佽开楹楃啽宸淬€侀劖鎰风瓑锛岀浉姣斿皥妤亱鍕曞摗闄ｅ锛屾剾杩仈鐨勬槑鏄熼櫍瀹瑰湪鎵€鏈夐亱鍕曞搧鐗屼腑鏈€鐐鸿豹鑿€?/p>
<p> 缇呮浖璧閬擄細鈥滈亱鍕曚笉闅绘槸閬嬪嫊鏈韩锛岄亱鍕曚笉闅绘槸閬镐竴闆欒窇闉嬪幓璺戞锛屽畠鏇村鏄竴绋敓娲绘柟寮忥紝濡傛灉浣犵啽鎰涢亱鍕曪紝浣犲笇鏈涚敓娲荤殑姣忓€嬬窗绡€閮芥湁瀹冪殑褰卞瓙锛屽鍑虹殑鏅傚€欙紝鍚屾ǎ鍙互绌块亱鍕曡锛屼笉灞€闄愭柤鍋ヨ韩鎴挎垨绫冪悆鍫达紝閫欎簺鐔辨剾閬嬪嫊鐨勬槑鏄熻兘甯朵締閫欎簺褰遍熆鍔涖€傗€?/p>
<p> 姣劇鐤戝晱锛屽痉鍦嬭€佺墝鍦ㄩ亱鍕曟檪灏氭疆娴侀牁鍩熸湁钁楃櫦瑷€娆娿€傚緸Stan Smith鍒癝uperstar鍏╁ぇ琛楅牠鐖嗘锛屽啀鍒板樆鍝堝法鏄烱anye West鑱悎鎺ㄥ嚭涓︾啽閵疯嚦浠婄殑Yeezy绯诲垪锛屼互鍙婄磪妤典竴鏅傜殑NMD鈥斺€旈亷鍘诲叐骞达紝鎰涜开閬斿壍閫犵溇澶氭疆娴佹寮忥紝涓绘墦绉戞妧姒傚康鐨凚oost绯诲垪鍚屾ǎ鏀剁嵅鍙ｇ鍜岄姺鍞銆?/p>
<p> 鈥滅垎娆锯€濈殑鎵撻€狅紝涔熻垏鑱氱劍鍏ㄧ悆鍏ぇ閲嶉粸鍩庡競鐨勪簲骞存埌鐣ョ浉闂溿€傞亷鍘诲叐骞达紝寰峰湅鍝佺墝灏囦笉灏戞敮鍑哄垎閰嶈嚦鍏ぇ娼祦鍩庡競锛屽湪鐢㈠搧绶氫腑鎺€璧风敓娲绘柟寮忛亱鍕曢瀷鐨勭啽娼紝涓︿笉鏂风偤鏄庢槦闉嬫閫犲嫝銆傞櫎绀句氦濯掗珨鍌虫挱涔嬪锛岄倓鍖呮嫭涓嶅皯鏄庢槦鎴栨檪灏氬崥涓荤┛钁桽tan Smith绯诲垪浜浉鏅傝鍛紝浠ユ湡褰遍熆鍩庡競骞磋紩娑堣不鑰呯殑钁楄瑙€蹇点€?/p>
<p> 鎰涜开閬旂殑鎰忓湒寰堟竻鏅帮紝鍦ㄥぇ鍩庡競鐕熼€犱竴绋亱鍕曟疆娴佹枃鍖栵紝鍚屾檪锛屼互姝ょ偤涓績鍌虫挱鍜岃蓟灏勮嚦鏇村唬闂婄殑鑼冨湇銆傛晥鏋滀护浜烘豢鎰忥紝鍦ㄦ檪灏氭槑鏄熷拰娼祦鏂囧寲鐨勫付鍕曚笅锛屾剾杩仈鎺ヨЦ鍒板唬娉涚殑甯傚牬鍙楃溇锛屽叾涓互鏇撮棞蹇冩檪灏氬爆鎬х殑濂虫€х偤涓汇€傛牴鎿氳嫳鍦嬨€婇噾铻嶆檪鍫便€嬬爺绌舵湇鍕欐妲婩T Confidential Research鐨勬暩鎿氾紝2016骞寸鍥涘搴︼紝 鎰涜开閬旇秴瓒婅€愬悏鎴愮偤鏈€鍙椾腑鍦嬪コ鎬ф秷璨昏€呮杩庣殑閬嬪嫊鍝佺墝銆?/p>
<p> 閫欎竴鍒囷紝鏈€绲傞兘杞夊寲鐐哄鍦ㄧ殑鏁稿瓧銆?016璨″勾锛屾剾杩仈闆嗗湗鐨勯瀷椤為姺鍞悓姣旀毚婕?3%锛岀敘閲忛仈3.6鍎勯洐锛屽瓙鍝佺墝Originals銆丯EO鍜孻3绛夐亱鍕曚紤闁戦瀷椤炴疾骞呴仈45%锛屾槸鍔熻兘閬嬪嫊鐢㈠搧鐨勫叐鍊嶄箣澶氾紝Stan Smiths鍜孲uperstars绛夐暦闈掓寮忕殑閵峰敭淇濇寔寮峰媮銆傚競鍫磋鐮斿叕鍙窷PD Group鐨勫牨鍛婇’绀猴紝杓冧箣鍘诲勾锛孲tan Smiths鍜孲uperstar鐨勭啽搴︾◢鏈夊洖钀斤紝浣哋riginals鐧间綀鐨勯瀷娆綯ubular Shadow銆丯MD绯诲垪鍜屽吋椤ф檪灏氱敓娲昏垏鎶€琛撳壍鏂扮殑Ultra Boost锛屾垚鐐烘剾杩仈鐨勬柊澧為暦榛炪€?/p>
<p> 鑸囨剾杩仈褰㈡垚楫槑灏嶆瘮鐨勬槸Under Armour銆傜敱鏂奸亱鍕曠敘鍝佸偩鍚戝皥妤姛鑳斤紝鑴洟甯傚牬绡€濂忥紝缇庡湅鍝佺墝宸茬稉閫ｇ簩鍏╁€嬪搴︽敹鐛茶櫑鎼嶇殑妤妇鍠€傜偤鐬壄杞夐牴鍕紝Under Armour姝ｆ帹鍑轰竴鍊嬮亱鍕曠敓娲荤殑鐢㈠搧椤炲垾锛屼甫杩介毃鎰涜开閬旂殑姝ヤ紣绨界磩楗掕垖姝屾墜A$AP Rocky锛屾湡鏈涜畵鍝佺墝璁婂緱鏇存疆娴併€傞毣涓嶉亷锛屽湪姝や箣鍓嶏紝缇庡湅鍝佺墝闇€瑕佹湁鐪熸鍚稿紩娑堣不鑰呯殑鐢㈠搧鍟忎笘銆?/p>
<p> 鍐嶅ソ鐨勬蹇佃常涓嶅嚭涓嶅ソ鐨勭敘鍝?/p>
<p> 瀵﹂殯涓婏紝娣捣涓矾鏄叏鐞冮亱鍕曞搧鐗岀埈濂競鍫寸殑涓€鍊嬬府褰便€傚寘鎷剾杩仈銆丳UMA銆佽€愬悏銆丄SICS鍜孶nder Armour鍦ㄥ収锛屽湅闅涢亱鍕曞搧鐗屾棗鑹﹀簵鍦ㄩ€欒！褰㈡垚涓€姊濋暦寤婏紝鑰屼笖閮芥槸鍝佺墝澶у簵鎴栭噸榛為珨椹楀簵銆?/p>
<p> 鐣朵笅锛屾剾杩仈鏄€欐琛楅亾瑁℃渶棰ㄥ厜鐨勯亱鍕曞搧鐗屼箣涓€銆傚氨鍦ㄤ笂娴峰搧鐗屼腑蹇冮噸鏂伴枊寮电殑涓夊ぉ鍓嶏紝NPD Group鍏綀2017骞村墠8鍊嬫湀鐨勭編鍦嬮亱鍕曢瀷娑堣不鍫卞憡锛岃€愬悏渚濈劧姣劇鎳稿康鍦颁綅灞呴浣嶃€傜穵闅ㄥ叾寰岋紝鎰涜开閬旀浛浠ordan涓婂崌鑷崇浜屼綅锛屽痉鍦嬪搧鐗岀殑甯傚牬浠介寰炲幓骞村悓鏈熺殑6.6%鎻愬崌鍒?1.3%锛屽闀疯繎涓€鍊嶏紝Jordan鍝佺墝鍓囬€€鑷崇涓変綅銆?/p>
<p> 鑸囨鍚屾檪锛屾剾杩仈鍦ㄤ簩鎵嬮瀷甯傚牬鍚屾ǎ鏀剁嵅鎹峰牨锛屼締鑷狥oot Locker鐨勬暩鎿氶’绀猴紝鍏╁勾鍓嶏紝Jordan鍝佺墝鐨勪簩鎵嬮瀷甯傚牬鍗犳湁鐜囪秴閬?0%锛屾剾杩仈闅诲崰鎿?%锛屽叐骞翠箣寰岀殑鐝惧湪锛屽痉鍦嬪搧鐗屽湪浜屾墜闉嬪競鍫寸殑甯傚牬浠介宸茬稉閬?5%锛屽閫熷彲瑙€銆?/p>
<p> 鏃╁湪浠婂勾涓婂崐骞达紝鎰涜开閬斿湪鍖楃編甯傚牬鐨勮〃鐝炬彁鍗囧凡鏈夎贰璞°€?017璨″勾绗竴瀛ｅ害锛屽叾閵峰敭椤嶅悓姣斿闀?6%鑷?0.14鍎勬瓙鍏冿紝浜屽搴﹀闀?4%鑷?4.12鍎勬瓙鍏冿紝鍏朵腑缇庡湅闆诲晢妤嫏鐨勯姺鍞澧為暦鎺ヨ繎80%銆傜敱鏂煎寳缇庡湴鍗€鍗犳摎鍏ㄧ悆涓夊垎涔嬩竴鐨勯亱鍕曠敤鍝佸競鍫翠唤椤嶏紝閫欐ǎ鐨勫骞呬笉瀹瑰拷瑕栥€傜緟鏇艰但鎶婄編鍦嬪競鍫寸殑鎴愬姛姝稿洜鏂糞tan Smiths銆丼uperstars銆乁ltra Boost鍜孻eezy绛夊叿楂旂敘鍝佺殑璨㈢嵒銆?/p>
<p> 瀵﹂殯涓婏紝鐒¤珫鏄湪娼涘姏宸ㄥぇ鐨勪腑鍦嬪競鍫撮倓鏄叏鐞冩渶澶х殑鍖楃編甯傚牬锛屽痉鍦嬪搧鐗岃繎鍏╁勾妤妇閫嗚ゲ鍜岀垎娆捐凯鍑虹殑闂滈嵉鍦ㄦ柤锛岀湡姝ｇ鍚堝競鍫撮渶姹傜殑鐢㈠搧鐩哥辜鎺ㄥ嚭銆?014骞寸鍥涘搴︼紝鎰涜开閬旇櫑鎼?.4鍎勬瓙鍏冿紝涓﹀湪鍖楃編甯傚牬棣栨琚玌nder Armour瓒呰秺璺岃惤鑷崇涓夈€傜暥鏅傦紝闆嗗湗鍏ㄧ悆鍝佺墝瀹樺焹瑁″厠路鍒╃壒鍏嬶紙Eric Liedtke锛夊氨鏄庣⒑琛ㄦ厠锛氣€滄垜鍊戞噳瑭插緸鐢㈠搧瑷▓鐨勮搴︼紝褰岃缇庡湅甯傚牬鐨勪笉瓒炽€傗€?/p>
<p> 鍗充娇鏄渶濂界殑闁€搴楅珨椹椼€佺嚐閵锋墜娉曟垨閬嬪嫊鏅傚皻姒傚康锛屼篃鐒℃硶璩ｅ嚭涓嶅ソ鐨勭敘鍝併€傚槜鍒扮敎闋殑鎰涜开閬旀寤剁簩閫欎竴灏堣ɑ鐢㈠搧鐨勬€濊矾銆備粖骞?鏈堬紝寰峰湅鍝佺墝鍦ㄧ磹绱勪綀榄厠鏋楅枊瑷殑鍓垫剰宸ヤ綔瀹ら枊寮碉紝鎰涜开閬旂ū涔嬬偤鈥滃壍鎰忚静鍫粹€濓紝浠栧€戝笇鏈涘湪閫欏€嬫疆娴佽仛闆嗕箣鍦扮嵅寰楁洿澶氱敘鍝侀潏鎰熴€傞€欏€嬬敱鍊夊韩鏀归€犵殑宸ヤ綔瀹わ紝琚獚鐐烘槸寰峰湅鍝佺墝绻肩簩閫叉敾鍖楃編鐢氳嚦鍏ㄧ悆甯傚牬鐨勭瀵嗘鍣ㄣ€?/p>
<p> 鍦ㄦ剾杩仈鐪嬩締锛屽湪鍖楃編甯傚牬瓒呰秺Jordan闅绘槸涓€鍊嬮枊濮嬨€傜⒑瀵︼紝鍏ㄧ悆甯傚牬鐨勬秷璨诲崌绱氾紝浜哄€戝皪楂旇偛鐢ㄥ搧鐨勯渶姹傝秺渚嗚秺绱板垎鍜屽堡娆¤秺渚嗚秺楂橈紝鑰屼腑鍦嬮亱鍕曟秷璨诲搧甯傚牬鐨勬柊涓€杓埈濂篃涓嶉亷鏄墰鍓涢枊濮嬨€?/p>
<p> 锛?
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.hiishop.com/cate/beiketou/">adidas 璨濇闉?/a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞adidas 瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WHP</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.hiishop.com/">http://www.hiishop.com/</a>;锛?
by xtf2012672
Vocabulary List
- 0
