領略BVLGARI寶格麗腕表設計的奇幻之旅
中文(简体) Public
鏈€鏂版檪灏氳厱閷惰硣瑷?a href="http://www.bvlgaritw.com/">bvlgari 瀵舵牸楹?/a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂扮殑鏅傚皻鎵嬮尪鍠搧锛岃畵浣犳渶蹇簡瑙ｇ暥涓嬪叏鐞冩渶闋傚皷鐨勫ア鑿厱閷惰┏鎯呭拰娼祦澶波鍕曟厠锛屽姪鍔涙偍鎴愮偤琛楅牠鏅傚皻姘ｈ唱閬斾汉銆?div class="intro">鐠扮悆缍叉檪灏氶牷閬撶崹鍌㈣闋诲皥瑷?bvlgari 瀵舵牸楹楁墜閷?鍜孊vlgari瀵舵牸楹楀叏鐞冮亱鐕熼珮绱氱稉鐞哖ascal Brandt 锛堢挵鐞冪恫鏅傚皻闋婚亾鏉庢泬涓癸級. You have worked in Chaux-des-Fonds, Neuch tel, and Geneva, all of which are famou
<p></p>
<p></p>
<p>鐠扮悆缍叉檪灏氶牷閬撶崹鍌㈣闋诲皥瑷?a href="http://www.bvlgaritw.com/p/diagono-102364">bvlgari 瀵舵牸楹楁墜閷?/a>鍜孊vlgari瀵舵牸楹楀叏鐞冮亱鐕熼珮绱氱稉鐞哖ascal Brandt</p>
<p> 锛堢挵鐞冪恫鏅傚皻闋婚亾鏉庢泬涓癸級. You have worked in Chaux-des-Fonds, Neuch tel, and Geneva, all of which are famous for watch-making. Did you commit to the watch industry when you were studying French literature?鎮ㄦ墍鍦ㄥ煄甯傛媺绱瑰痉灏?绱嶆矙娉扮埦,鏃ュ収鐡﹂兘鏄憲鍚嶇殑鑵曡〃鐢㈠崁锛屾槸鍦ㄨ畝娉曞湅鏂囧鐨勬檪鍊欏氨宸茬稉姹哄畾灏囦締鑷村姏鏂艰厱琛ㄨ妤棊锛?
<p> I was born in La Chaud-de-Fonds, I was raised in La Chaux-de-Fonds, then I studied in Neuch telclose to my hometown, French Literature. But, it is said in La Chaux-de-Fonds in every house you have one watchmaker, so I lived with this since I was a child. My late-father was working in this industry, my grandfather was a watchmaker so I ve been nurtured with watches and stories and history since I was a child and I always loved watches. The reason why, I went to work in this industry as a journalist first and I ve been freelance for 10 years based in La Chaud-de-Fonds and then I crossed to join Officine Paneraiin Milan, then Vacheron Constantin in Geneva, and then Bulgari since 9 years now.
<p> 鎴戝嚭鐢熷湪鐟炲＋鎷夌垂寰峰皝(LaChaux-de-Fonds)锛屼甫鍦ㄩ偅瑁￠暦澶с€備箣寰屾垜鍓嶅線鍌㈤剦闄勮繎鐨勭磵娌欐嘲鐖?Neuch tel)姹傚锛屽缈掓硶鍦嬫枃瀛搞€傜暥鏅傛湁涓€鍊嬮潪甯告祦琛岀殑瑾硶鏄紝鎷夌垂寰峰皝鐨勬瘡鍊嬪偄搴兘鏈冨嚭涓€鍚嶉悩琛ㄥ尃銆傝嚜绔ュ勾鏅備唬璧凤紝鎴戜究鑸囬悩琛ㄧ祼涓嬬灜涓嶈В涔嬬罚锛氬厛鐖舵浘鍦ㄩ悩琛ㄧ晫鎵撴嫾澶氬勾锛岃€屾垜绁栫埗鏈汉灏辨槸涓€鍚嶅皥妤殑閻樿〃鍖犮€傚彲浠ラ€欓杭瑾紝鎴戝緸绔ュ勾鏅備唬璧蜂究娣卞彈鑵曡〃銆佽厱琛ㄦ晠浜嬪強鍏舵繁鍘氭枃鍖栨鍙茬殑鐔忛櫠锛屼竴鐩翠互渚嗗皪鑵曡〃鎯呮湁鐛ㄩ悩銆傛渶鍒濓紝鎴戜互瑷樿€呯殑韬唤娑夎冻鑵曡〃琛屾キ锛屼甫鍦ㄦ媺绱瑰痉灏佹缍撻暦閬?0骞寸殑鑷敱鎾扮鏅傚厜銆傚湪閭ｄ箣寰岋紝鎴戦仩璧存剰澶у埄绫宠槶锛屽姞鍏ユ矝绱嶆捣(Officine Panerai)锛屼箣寰屽張鍓嶅線鐟炲＋鏃ュ収鐡︿换鑱锋睙瑭╀腹闋?Vacheron Constantin)銆傚啀寰屼締锛屼篃灏辨槸9骞村墠锛屾垜鑸囨剰澶у埄鐝犲涓栧偄<a href="http://www.bvlgaritw.com/p/diagono-102364">bvlgari 鎵嬮尪鍍规牸</a>鍜孊vlgari瀵舵牸楹楃祼绶ｏ紝鐐哄搧鐗屾湇鍕欒嚦浠娿€?
<p> 锛堢挵鐞冪恫鏅傚皻闋婚亾鏉庢泬涓癸級. We know you had been a senior reporter before joining BVLGARI, what are your views on the promotion of brand culture? What counts as an effective promotion?鎴戝€戠煡閬撳湪鍔犲叆瀵舵牸楹椾箣鍓嶆偍鏄竴浣嶈硣娣辫鑰咃紝鎮ㄦ槸濡備綍鐪嬪緟鍌虫挱灏嶆柤鍝佺墝鏂囧寲鐨勭櫦閰碉紝浠€楹兼槸鏈夋晥鐨勫偝鎾?
<p> It s an easy and difficult question. I would say it s a difficult and easy answer. To promote a brand today requires first of all, it s a key word for me, passion. You need to be passionate with those objects, which are so named or called watches, if you don t have passion you can t fight or promote your brand, your products. Me personally that s my nature, I m very passionate with watches, for me it s always emotional to have a watch in your hands, I m a guy, I m a man of course men s watches, but not only, when at Bulgari I touch a Serpenti high jewellery instantly I feel emotion because I love the products, I love what is behind the scenes, it s a lot of work, it s a lot of commitments, often we do not think about that, but such an object is the result of hundreds of hours of hard work craftsmanship, with a lot of people involved, we never see them, we see the product. I think always to the craftsman and craftswomen who work on such objects.
<p> 閫欏€嬪晱椤岀湅浼肩啊鍠紝瀵﹀墖寰堥洠锛岀瓟妗堜害鏄姝ゃ€傜暥浠婃檪浠ｏ紝鍝佺墝鎺ㄥ唬鐨勭涓€瑕佺礌鏄縺鎯咃紝閫欎篃鏄垜宸ヤ綔鐨勪竴澶ч噸榛炪€傞毣鏈夊皪鐩锛屼篃灏辨槸鎴戝€戠殑鑵曡〃鐢㈠搧鍏呮豢婵€鎯咃紝浣犳墠鏈冮鎰忕偤鍝佺墝鍜岀敘鍝佺殑鎺ㄥ唬浠樺嚭鍔姏銆傚惁鍓囷紝涓€鍒囬兘鏄瀴鐒躲€傛柤鎴戣€岃█锛岄€欑ó婵€鎯呮槸鑸囩敓淇变締鐨勶紝鎴戝皪鑵曡〃鎯呮湁鐛ㄩ悩锛屼僵鎴磋厱琛ㄧ附鑳芥縺鐧兼垜寰堝鎬濈窉锛氫綔鐐轰竴鍚嶇敺澹紝鎴戦悩鎰涚敺澹厱琛ㄣ€備笉閬庯紝鐣舵垜绗竴娆℃帴瑙稿埌瀵舵牸楹桽erpenti楂樼礆鐝犲鑵曡〃鏅傦紝閭勬槸鐬枔琚厱琛ㄦ墍铇婂惈鐨勬繁鍘氭儏鎰熸墍鎰熸煋鍒般€傞€欒垏鎴戝€嬩汉灏嶉€欎竴绯诲垪鐨勫枩鎰涗笉鐒￠棞绯伙細瀹冩槸宸ヨ棟鎶€钘濈殑鍑濊仛锛屾槸鐒℃暩蹇冭鐨勭祼鏅躲€傞洊鐒舵垜鍊戜笉甯搁珨鏈冨埌閫欎竴榛烇紝浣嗘鏄劇鏁搁悩琛ㄥ尃浜哄浠ョ辜鏃ョ殑杈涘嫟宸ヤ綔鑸囩簿蹇冮洉鐞紝鎵嶆垚灏辩灜濡傛闆嶅鑿編鐨勮厱琛ㄣ€傛垜鑸囬€欎簺鍖犱汉绱犳湭璎€闈紝浣嗗嵒鏅傚父鏈冨湪鑵︽捣瑁℃诞鐝惧嚭浠栧€戝參鍏㈡キ妤€佺簿蹇冩墦閫犵簿缇庤厱琛ㄧ殑鍫存櫙銆?
<p> 锛堢挵鐞冪恫鏅傚皻闋婚亾鏉庢泬涓癸級. You have spent much of your personal career promoting the watch industry, so is there something that has left a deep impression on you, or to be specific, did you experience something inspirational in the process?寰炴偍鐨勫€嬩汉缍撴渚嗙湅锛岄潪甯稿皥瑷绘柤鑵曡〃琛屾キ鐨勫偝鎾紝閫欐湡闁撴湁浠€楹煎嵃璞℃繁鍒伙紝鐗瑰垾鏄皪鎮ㄦ湁鍟熺櫦鐨勪簨浠跺棊锛?
<p> Very difficult question, very difficult answer. But I m back to the key words, first of all passion, if you don t have that and anyone I know in this industry, once you join this business the watch industry, whatever you do, I mean working in a company or as a watch journalist as well you stick with that industry. Impossible to change, because it s a very emotional world, it s a very organic industry as well. It s not like, working in a bank or in finance or you play with figures on an excel spreadsheet all day long, it s very virtual all that. Watches are not virtual, it s a real object, you can touch it, its full of discoveries and surprises always. Even for me after 25 years, almost, I still learn a lot of things about watches, how to craft, how to produce. The watch industry is always innovative, has to find new materials, new ways of producing, new technical things also, and it never stops. It s not rigid, fixed in the past industry or object, it s always moving, moving, moving ahead and it will never stop.
<p> 閫欏€嬪晱椤屽緢妫樻墜锛屼笉閬庢垜浠嶆兂寰炰竴浜涢棞閸佃绱犺璧凤紝棣栧厛閭勬槸婵€鎯呫€傚鏋滀綘涓嶅叿鍌欓€欎竴鐗硅唱鐨勮┍锛屽緢闆ｅ湪閫欎竴琛屽仛鍑烘垚绺俱€傛垜韬倞鐨勬瘡涓€浣嶈厱琛ㄦキ鍚屼粊锛岀劇璜栨槸鍏徃鑱峰摗閭勬槸妤晫瑷樿€咃紝鍙兘瑙掕壊涓嶅悓锛屼絾涓€鏃︽鍏ヨ厱琛ㄩ牁鍩燂紝渚夸笉澶渻閬告搰杞夎銆傚洜鐐鸿厱琛ㄨ妤潪甯稿瘜鏈夋縺鎯咃紝鍚屾檪鍙堟湞姘ｈ摤鍕冦€傛墦鍊嬫瘮鏂癸紝濡傛灉鏄湪閵€琛屾垨閲戣瀺姗熸浠昏伔锛屽彲鑳介渶瑕佺祩鏃ヤ紡妗堣檿鐞咵xcel闆诲瓙琛ㄦ牸鏁告摎锛屽伐浣滃収瀹归潪甯歌櫅鎿寲锛岃€屽緸浜嬭厱琛ㄨ妤墖闈炲父涓嶅悓锛屽洜鐐哄畠鏄湡瀵﹀瓨鍦ㄧ殑锛屼綘鍙互鐪熷垏鍦拌Ц鎽稿埌瀹冿紝鑰岃厱琛ㄤ篃绺借兘甯剁郸浣犻鍠溿€傚嵆渚挎槸鍍忔垜閫欐ǎ鎿佹湁杩?5骞村緸妤儗鏅殑浜猴紝鍦ㄨ厱琛ㄥ強鍒朵綔宸ヨ棟涔嬭矾涓婁粛鐒跺湪涓嶆柗鎺㈢储銆佸缈掋€傝厱琛ㄨ妤磭灏氬壍鏂帮紝鍦ㄦ潗鏂欍€佺敓鐢㈡柟寮忎互鍙婂伐钘濇妧琛撶殑鍓垫柊鎳夌敤鏂归潰濮嬬祩璧板湪鏅備唬鍓嶆部锛屽緸鏈姝ャ€傛柤瀹冭€岃█锛屽ⅷ瀹堟垚瑕忋€佹矇杩烽亷寰€涓嶆槸涓绘棆寰?鍕囧線鐩村墠锛屾案涓嶆姝ユ墠鏄绲備笉璁婄殑杩芥眰銆?
<p> 锛堢挵鐞冪恫鏅傚皻闋婚亾鏉庢泬涓癸級. Contemporary culture is deeply rooted in young generations in China. What are your perspectives on the combination of Chinese young consumers and premium brand culture?鏂扮敓浠ｆ枃鍖栧皪涓湅骞磋紩浜哄奖闊垮緢娣憋紝鎮ㄥ浣曠湅寰呬腑鍦嬬壒瀹氬勾杓曞競鍫磋垏楂樼鍝佺墝鏂囧寲涔嬮枔鐨勭祼鍚堬紵
<p> The watch landscape has changed during the last decade and in more recent years. I would say regarding Bulgari that we don t have a long history regarding watch production at Bulgari, we are only for watches forty years old, compared to many other high-end contenders and competitors which are 250 years old even more. Our youth is a very positive, beneficial, advantage, it s a strength, because we are not old-fashioned, we are not classical. We can, thanks to that younger experience, we can be very free in terms of creation, as you know we are Italians, Italians are very keen on design, you heard about design in Italy, and with Italy every day in everything, its lighting, its furniture, its cars, its watches at Bulgari as well. Look at the Octo, it is said among the top editorialists worldwide today, to be the most contemporary watch you can find on the market. It s set to be the 21stcentury cult watch, and it s not Pascal Brandt saying that, it s the others saying that, which is a very good recognition. So, regarding young Chinese consumers, you look for difference today, of course we at Bulgari we try to offer difference, and we try double to offer difference. Why? Because the watch market is full of brands, its full of products, they all say we are different, 95% it s not true. They propose very classical, very often old-fashioned products, which are all the same, we at Bulgari we propose difference, through design because design is a key today. If you consider the Octo compared to all the other male watches, just to name one example. You will see that most of the others are round shapes and you will see also that Octo is totally different from all the others. So, I think today it s the way to speak to young generations also, rather than to offer dusty, dusty classical products.
<p> 閬庡幓鍗佸勾闁撹厱琛ㄨ妤櫦鐢熺灜宸ㄥぇ鐨勮畩鍖栥€傜壒鍒ユ槸鍦ㄨ繎骞惧勾锛岃畩鍖栧挨鐐烘槑椤€傝ū澶氶珮绔厱琛ㄥ搧鐗屾搧鏈夐暦閬?50骞寸敋鑷虫洿闀锋檪闁撶殑鍒惰〃姝峰彶銆傜浉姣斾箣涓嬶紝瀵舵牸楹楁秹瓒抽珮绱氬埗琛ㄨ妤毣鏈夌煭鐭殑40骞淬€傜洝绠℃垜鍊戠殑鍒惰〃姝峰彶涓嶈兘绠楁偁涔咃紝浣嗛€欏嵒璩︿簣鐬垜鍊戝崁鍒ユ柤鍏朵粬绔剁埈灏嶆墜鐨勫劒鍕細閭ｅ氨鏄姵鎰忓壍鏂帮紝鎷掔禃鍥犲惊瀹堣垔銆傞€欑ó鍎嫝涔熻畵鎴戝€戝湪瑷▓涓婃搧鏈夋洿澶х殑鑷敱搴︺€傝獱濡傚ぇ鍌㈡墍鐭ワ紝瀵舵牸楹楀湪鎰忓ぇ鍒╄獣鐢熴€傛剰澶у埄浜虹啽琛锋柤瑷▓锛岃€屾剰澶у埄瑷▓鐨勫奖闊垮咕涔庢徊閫忓埌鎴戝€戠敓娲荤殑鏂规柟闈㈤潰锛屽皬鍒板鍏х収鏄庯紝澶у埌鍌㈠叿銆佹苯杌娿€傜暥鐒讹紝閭勫寘鎷鏍奸簵鑵曡〃銆傚鏍奸簵Octo鑵曡〃鎿佹湁閬犺秴鍚岄鐢㈠搧鐨勭従浠ｅ寲瑷▓锛岀嵅寰楀叏鐞冩キ鐣屾瑠濞佷汉澹殑涓€鑷磋獚鍙€傛キ鍏т汉澹櫘閬嶈獚鐐哄鏍奸簵Octo鑵曡〃鍕㈠皣鎴愮偤21涓栫磤鑵曡〃琛屾キ鐨勫伓鍍忕礆鐢㈠搧銆傞€欎竴瑭曞児涓﹂潪鍑鸿嚜瀵舵牸楹楀搧鐗屽ぇ浣挎毃璩囨繁鍌冲獟绺界洠Pascal Brandt涔嬪彛锛屽洜姝や唬琛ㄧ灜妤収灏嶅鏍奸簵鑵曡〃鐨勯珮搴﹁獚鍙€傚浠婏紝涓湅鐨勫勾杓曟秷璨昏€呰秺渚嗚秺杩芥眰鍊嬫€у寲銆傞€欎竴榛炶垏瀵舵牸楹椾笉璎€鑰屽悎锛屽洜鐐哄搧鐗屽绲傝嚧鍔涙柤鐐烘秷璨昏€呮彁渚涘叿鏈夊€嬫€х殑鑵曡〃鐢㈠搧銆傜洰鍓嶏紝鑵曡〃甯傚牬榄氶緧娣烽洔锛屽厖鏂ヨ憲鍚勯鍒惰〃鍝佺墝銆傞€欎簺鍝佺墝鍏ㄩ兘鑱茬ū浠栧€戠殑鐢㈠搧鑸囩溇涓嶅悓锛屼絾浠栧€戠暥涓湁95%鍏跺閮芥槸鍦ㄨ獓澶у叾瑭炪€備粬鍊戠殑鐢㈠搧澶у闆峰悓锛岀己灏戝壍鏂般€傞€欒垏瀵舵牸楹楀皪鍊嬫€х殑涓嶆噲杩芥眰褰㈡垚楫槑灏嶆瘮銆傝ō瑷堝凡鎴愮偤鐣朵粖鍒惰〃琛屾キ鐨勯棞閸佃锛屽鏍奸簵濮嬬祩鑷村姏鏂奸€氶亷瑷▓绐佺牬鍌崇当鐨勬潫绺涖€傝垑鍊嬩緥瀛愶紝濡傛灉浣犲皣Octo鑵曡〃鍜屽叾浠栫敺澹厱琛ㄩ€茶灏嶆瘮锛屼綘鏈冪櫦鐝惧ぇ閮ㄥ垎鑵曡〃鍧囬噰鐢ㄥ湏褰㈣〃鐩よō瑷堬紝鑰孫cto鑵曡〃鐛ㄧ壒鐨勫褰㈠墖浠ゅ叾鍦ㄧ溇澶氳〃娆句腑鑴鑰屽嚭銆傛垜瑾嶇偤閫欐墠鏄惛寮曞勾杓曚竴浠ｆ秷璨昏€呯殑閲嶈鍥犵礌锛屽洜鐐哄偝绲辫厱琛ㄧ敘鍝佺殑榄呭姏宸茬稉涓嶅京瀛樺湪銆?
<p> 锛堢挵鐞冪恫鏅傚皻闋婚亾鏉庢泬涓癸級. Watch is an accessory that indicates one s personal style and characters. Based on your experience of managing multiple watch brands, what makes BVLGARI watches special from your standpoint?鑵曡〃鏄睍鐝惧€嬩汉褰㈣薄鑸囧収娑电殑閰嶉＞锛屾偍缍撴墜鐬鍊嬭厱琛ㄥ搧鐗岋紝鍙互璜囪珖瀵舵牸楹楄厱琛ㄦ渶澶ч瓍鍔涙槸浠€楹煎棊锛?
<p> I think Bulgari watches both for men and women, as I said previously, play on difference, we look for difference. So that s the strength of our creations today, it s being different its being connected to today s world, and that s it. It s not easy, it s easy to say, it s difficult to achieve or to perform that when we create something. But so far when I see what we did at the last years at Bulgari the watch creations changed a lot for us, we are now perceived as a very hot, urban, contemporary brand, both for men and for women. And this is the best recognition we can deserve, because it s a lot of work for my colleagues at Bulgari watch division in Switzerland.
<p> 姝ｅ鎴戝墠闈㈡彁鍒扮殑閭ｆǎ锛屽鏍奸簵鐢峰＋鍜屽コ澹厱琛ㄥ潎鎿佹湁鐛ㄧ壒鐨勮ō瑷堥ⅷ鏍笺€傞€欏氨鏄鏍奸簵鑵曡〃鐨勯瓍鍔涙墍鍦細瀹冨€戞棦鑸囩溇涓嶅悓锛屽張绶婅窡鏅備唬娼祦銆傞€欐ǎ鐨勮瀺鍚堣璧蜂締瀹规槗锛屼絾瑕佸鐝捐捣渚嗗嵒寰堝洶闆ｃ€傚緱鐩婃柤鍝佺墝杩戜簺骞翠締鐨勫姫鍔涳紝瀵舵牸楹楀湪鍒惰〃闋樺煙鍙栧緱鐬暦瓒抽€叉銆傚浠婏紝鐒¤珫鏄湪鐢峰＋鎴栨槸濂冲＋鍒惰〃妤紝瀵舵牸楹楀凡鐧煎睍鎴愮偤鍏獚鐨勫厖婊跨従浠ｉ兘甯傛埃鎭殑鑵曡〃鍝佺墝銆傚鏍奸簵闈炲父鐝嶆儨閫欎唤瑾嶅彲锛岄€欐槸鎴戝€戜綅鏂肩憺澹埗琛ㄩ儴闁€鍏ㄩ珨鍚屼簨鍏卞悓鍔姏鐨勭祼鏋溿€?
<p> 锛堢挵鐞冪恫鏅傚皻闋婚亾鏉庢泬涓癸級. What changes do you take as global trends that will transform the watch-making industry? How will BVLGARI take advantage of these trends to step up its brand promotion?鑵曡〃鏈夊摢浜涘叏鐞冭定鍕㈡€х殑璁婂寲锛屼綔鐐哄搧鐗屽偝鎾締瑾紝濡備綍鎶婃彙瓒ㄥ嫝锛?
<p> The industry is changing and has changed. Twenty, twenty-five years ago buying a watch was aimed to know what time it is, this disappeared. The function of the watch is not today to know what time it is, we all have cell phones, one, two, maybe three in Italy, ladies especially. Now it s not functional anymore the watch, the watch is just a piece of emotion, you love it you hate it, you want something that is your personality mirror, expression. So that s why you buy a watch, or you are very knowledgeable and you look for something which is technically a collecting piece, a collector s item, but you don t want classical, old-fashioned collector s items. You want a complication that is rooted into today s world. For example, Octo Finissimo Minute Repeater in carbon, we launched this year. It s typical of what I m saying, it s very Bulgari because its disruptive, it s the combination between the ultimate traditionalmovement, the chiming watch minute repeating, with a super high-tech case and bracelet. This is Bulgari because Bulgari is the only brand doing that kind of thing, if you consider a traditional Swiss watch brand proposing a new minute repeater, it will be most often proposed in a round shape case and in platinum or gold, so nothing new. Even if I pay tribute to those brands, for sure. But ours is totally disruptive in this landscape and we try to do things that are disruptive. I would sum up on that point and say Bulgari does things that others do not, we go where others don t.
<p> 鍒惰〃琛屾キ姝ｅ湪缍撴璁婇潻锛岃畩鍖栧凡缍撴倓鐒剁櫦鐢熴€備簩鍗佹垨浜屽崄浜斿勾鍓嶏紝澶у偄璨疯厱琛ㄧ殑涓昏鐩殑鏄柟渚挎煡鐪嬫檪闁撱€傝€屽浠婏紝閫欑ó璩艰卜鎰忓湒宸蹭笉寰╁瓨鍦ㄣ€傜暥鍓嶏紝鑵曡〃鐨勪富瑕佸姛鐢ㄥ凡缍撲笉鍐嶆槸椤ず鏅傞枔銆傚湪鎰忓ぇ鍒╋紝鐝惧湪鎴戝€戞瘡鍊嬩汉閮芥湁鎵嬫锛屽挨鍏舵槸濂虫€э紝鏈夌殑鎴栬ū鎿佹湁鍏╅儴鐢氳嚦涓夐儴鎵嬫锛屾垜鍊戝彲浠ラ€氶亷鎵嬫鏌ョ湅鏅傞枔銆傝厱琛ㄧ殑鍔熻兘鎬ф鍦ㄩ€愭几娑堝け锛屽彇鑰屼唬涔嬫洿澶氱殑鏄畠鎵€鍏锋湁鐨勬儏鎰熷児鍊笺€備綘鎯宠鐨勬槸鑳藉楂旂従浣犵崹鐗瑰€嬫€у拰鍊嬩汉鍠滃ソ鐨勭敘鍝侊紝閫欐垨瑷卞氨鏄臣璨疯厱琛ㄧ殑鍘熷洜鍚с€傚張鎴栨槸婊胯吂瀛歌瓨鐨勪綘鎯宠涓€娆惧叿鏈夋敹钘忓児鍊肩殑鑵曡〃锛屼竴娆炬敹钘忓偄鐝嶅搧銆備笉閬庯紝涔熻ū浣犱甫涓嶅枩姝℃敹钘忓偄闈掔潪鐨勫偝绲便€佽€佽垔鐨勬寮忋€備綘鎯宠鐨勬槸褰伴’鐝句唬鏅傚皻棰ㄨ寖涓斿叿鏈夋敹钘忔剰缇╃殑鑵曡〃銆傛垜鍊戜粖骞存帹鍑虹殑閲囩敤纰崇簴缍潗璩墦閫犵殑Octo Finissimo涓夊晱鑵曡〃灏辨槸闈炲父涓嶉尟鐨勯伕鎿囥€傞€欐鑵曡〃鍌虫壙瀵舵牸楹楃獊鐮村壍鏂扮殑绮鹃珦锛岄厤鍌欏偝绲辨鑺€佷笁鍟忓牨鏅傝缃互鍙婄鎶€鎰熷崄瓒崇殑琛ㄦ鍜岃〃閺堛€傞€欏氨鏄鏍奸簵浠ｈ〃鎬х殑鍓垫柊鍔涗綔锛岄毣鏈夊鏍奸簵鎵嶈兘鎴愬氨閫欐ǎ闋楀叿椤涜鎬х殑鍓垫柊涔嬭垑銆傜稉鍏哥憺澹厱琛ㄥ搧鐗屽湪鎵撻€犳柊娆句笁鍟忓牨鏅傝厱琛ㄦ檪锛岄€氬父鏈冮伕鎿囬噰鐢ㄥ湏褰㈣〃娈煎拰閴戦噾鎴栭粌閲戞潗璩紝娌掍粈楹煎厖婊挎柊鎰忕殑鍏冪礌銆傜暥鐒讹紝鎴戝€嬩汉灏嶉€欎簺缍撳吀鍝佺墝婊挎嚪鏁剰锛屼笉閬庢垜鍊戠殑鍝佺墝鏇村瘜闁嬫嫇鍓垫柊绮剧锛屾垜鍊戜篃纰哄鍦ㄤ笉鏂烽€茶椤涜鎬х殑鍓垫柊鍢楄│銆備竴鍙ヨ┍绺界祼锛屽鏍奸簵涓嶈蛋灏嬪父璺紝鑷村姏鏂煎憟鐝句笉鍚屽皨甯哥殑浣充綔銆?
<p> 锛堢挵鐞冪恫鏅傚皻闋婚亾鏉庢泬涓癸級. Some people say that men s consumption power is underestimated, so what are BVLGARI s strategic plans in terms of promoting men s watches?鏈変汉瑾嶇偤鐢锋€ф秷璨诲鍔涜浣庝及鐬紝鍦ㄧ敺鎬ц厱琛ㄥ競鍫村鍌虫柟闈紝瀵舵牸楹楁湁鍝簺绛栫暐锛?
<p> I think sincerity, honesty are the key elements to reply to that question. Today we live in a very connected, digital world, things go fast. When I started journalism 25 years ago it was the empire of paper, today we have digital, everything goes fast, so you have to be as a brand, transparent, you have to be committed to honesty, reality and sincerity. You cannot anymore say anything about your identity, what you say thanks to digital, what you say must be matching with your reality. So, this is a big progress in terms of communication, but it s a big challenge for us as well. So, for me key words are sincerity, honesty.
<p> 鎴戣獚鐐虹湡瑾犲拰瑾犱俊鏄叐澶ч棞閸佃绱犮€傚浠婏紝鎴戝€戠敓娲诲湪涓€鍊嬩簰鑱拰鏁稿瓧鍖栫殑鏅備唬锛岃惉鐗╃櫦灞曠灛鎭惉璁娿€?5骞村墠鍦ㄦ垜闁嬪寰炰簨鏂拌仦宸ヤ綔鏅傦紝濯掗珨鍌虫挱琛屾キ閭勬铏曟柤绱欏獟绲辨不鐨勬檪浠ｏ紝鑰屽浠婏紝涓栫晫鍗诲凡閫插叆鏁稿瓧鍖栨檪浠ｃ€傚綀鎸囦箣闁擄紝涓栦簨鏃╁凡鐧肩敓缈诲ぉ瑕嗗湴鐨勮畩鍖栥€傚湪閫欐ǎ鐨勬檪浠ｈ儗鏅笅锛屽搧鐗岄渶瑕佸爡瀹堥€忔槑鍏枊銆佺湡瑾犱俊鐢ㄥ拰鐪熷鐒℃鐨勫師鍓囥€傞潰灏嶆暩瀛楀寲鏅備唬锛屽搧鐗屽湪瀹ｅ偝鏂归潰闇€瑕佹眰鐪熷嫏瀵︺€佸浜嬫眰鏄紝涓嶈兘姣劇搴曠窔鍦伴毃鎰忓鍌炽€傞€欐槸鍝佺墝瀹ｅ偝闋樺煙鐨勪竴澶ч€叉锛屽悓鏅傚皪鎴戝€戣€岃█涔熸槸涓€闋呮柊鐨勯噸澶ф寫鎴般€傚湪鎴戠湅渚嗭紝鐪熻獱鍜岃獱淇℃槸鎳夊皪閫欎竴鎸戞埌鐨勫叐澶ч棞閸点€?
<p>锛堢挵鐞冪恫鏅傚皻闋婚亾鏉庢泬涓癸級
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.bvlgaritw.com/c/solotempo">瀵舵牸楹?solotempo</a>璩囪▕鐨勬湅鍙嬶紝涓嶅Θ闂滄敞鎴戝€戝緦绾岀殑鍫遍亾銆備篃鍙互娣诲姞<strong style="color: red;">Line锛歍WTZ</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?.9鎶樿捣锛屾柊娆惧く璨ㄤ笉鏂凤紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝瓒曠穵渚嗛伕璩煎惂锛侊紙<a href="http://www.bvlgaritw.com/">http://www.bvlgaritw.com/</a>;锛?
<p></p>
<p></p>
<p>鐠扮悆缍叉檪灏氶牷閬撶崹鍌㈣闋诲皥瑷?a href="http://www.bvlgaritw.com/p/diagono-102364">bvlgari 瀵舵牸楹楁墜閷?/a>鍜孊vlgari瀵舵牸楹楀叏鐞冮亱鐕熼珮绱氱稉鐞哖ascal Brandt</p>
<p> 锛堢挵鐞冪恫鏅傚皻闋婚亾鏉庢泬涓癸級. You have worked in Chaux-des-Fonds, Neuch tel, and Geneva, all of which are famous for watch-making. Did you commit to the watch industry when you were studying French literature?鎮ㄦ墍鍦ㄥ煄甯傛媺绱瑰痉灏?绱嶆矙娉扮埦,鏃ュ収鐡﹂兘鏄憲鍚嶇殑鑵曡〃鐢㈠崁锛屾槸鍦ㄨ畝娉曞湅鏂囧鐨勬檪鍊欏氨宸茬稉姹哄畾灏囦締鑷村姏鏂艰厱琛ㄨ妤棊锛?
<p> I was born in La Chaud-de-Fonds, I was raised in La Chaux-de-Fonds, then I studied in Neuch telclose to my hometown, French Literature. But, it is said in La Chaux-de-Fonds in every house you have one watchmaker, so I lived with this since I was a child. My late-father was working in this industry, my grandfather was a watchmaker so I ve been nurtured with watches and stories and history since I was a child and I always loved watches. The reason why, I went to work in this industry as a journalist first and I ve been freelance for 10 years based in La Chaud-de-Fonds and then I crossed to join Officine Paneraiin Milan, then Vacheron Constantin in Geneva, and then Bulgari since 9 years now.
<p> 鎴戝嚭鐢熷湪鐟炲＋鎷夌垂寰峰皝(LaChaux-de-Fonds)锛屼甫鍦ㄩ偅瑁￠暦澶с€備箣寰屾垜鍓嶅線鍌㈤剦闄勮繎鐨勭磵娌欐嘲鐖?Neuch tel)姹傚锛屽缈掓硶鍦嬫枃瀛搞€傜暥鏅傛湁涓€鍊嬮潪甯告祦琛岀殑瑾硶鏄紝鎷夌垂寰峰皝鐨勬瘡鍊嬪偄搴兘鏈冨嚭涓€鍚嶉悩琛ㄥ尃銆傝嚜绔ュ勾鏅備唬璧凤紝鎴戜究鑸囬悩琛ㄧ祼涓嬬灜涓嶈В涔嬬罚锛氬厛鐖舵浘鍦ㄩ悩琛ㄧ晫鎵撴嫾澶氬勾锛岃€屾垜绁栫埗鏈汉灏辨槸涓€鍚嶅皥妤殑閻樿〃鍖犮€傚彲浠ラ€欓杭瑾紝鎴戝緸绔ュ勾鏅備唬璧蜂究娣卞彈鑵曡〃銆佽厱琛ㄦ晠浜嬪強鍏舵繁鍘氭枃鍖栨鍙茬殑鐔忛櫠锛屼竴鐩翠互渚嗗皪鑵曡〃鎯呮湁鐛ㄩ悩銆傛渶鍒濓紝鎴戜互瑷樿€呯殑韬唤娑夎冻鑵曡〃琛屾キ锛屼甫鍦ㄦ媺绱瑰痉灏佹缍撻暦閬?0骞寸殑鑷敱鎾扮鏅傚厜銆傚湪閭ｄ箣寰岋紝鎴戦仩璧存剰澶у埄绫宠槶锛屽姞鍏ユ矝绱嶆捣(Officine Panerai)锛屼箣寰屽張鍓嶅線鐟炲＋鏃ュ収鐡︿换鑱锋睙瑭╀腹闋?Vacheron Constantin)銆傚啀寰屼締锛屼篃灏辨槸9骞村墠锛屾垜鑸囨剰澶у埄鐝犲涓栧偄<a href="http://www.bvlgaritw.com/p/diagono-102364">bvlgari 鎵嬮尪鍍规牸</a>鍜孊vlgari瀵舵牸楹楃祼绶ｏ紝鐐哄搧鐗屾湇鍕欒嚦浠娿€?
<p> 锛堢挵鐞冪恫鏅傚皻闋婚亾鏉庢泬涓癸級. We know you had been a senior reporter before joining BVLGARI, what are your views on the promotion of brand culture? What counts as an effective promotion?鎴戝€戠煡閬撳湪鍔犲叆瀵舵牸楹椾箣鍓嶆偍鏄竴浣嶈硣娣辫鑰咃紝鎮ㄦ槸濡備綍鐪嬪緟鍌虫挱灏嶆柤鍝佺墝鏂囧寲鐨勭櫦閰碉紝浠€楹兼槸鏈夋晥鐨勫偝鎾?
<p> It s an easy and difficult question. I would say it s a difficult and easy answer. To promote a brand today requires first of all, it s a key word for me, passion. You need to be passionate with those objects, which are so named or called watches, if you don t have passion you can t fight or promote your brand, your products. Me personally that s my nature, I m very passionate with watches, for me it s always emotional to have a watch in your hands, I m a guy, I m a man of course men s watches, but not only, when at Bulgari I touch a Serpenti high jewellery instantly I feel emotion because I love the products, I love what is behind the scenes, it s a lot of work, it s a lot of commitments, often we do not think about that, but such an object is the result of hundreds of hours of hard work craftsmanship, with a lot of people involved, we never see them, we see the product. I think always to the craftsman and craftswomen who work on such objects.
<p> 閫欏€嬪晱椤岀湅浼肩啊鍠紝瀵﹀墖寰堥洠锛岀瓟妗堜害鏄姝ゃ€傜暥浠婃檪浠ｏ紝鍝佺墝鎺ㄥ唬鐨勭涓€瑕佺礌鏄縺鎯咃紝閫欎篃鏄垜宸ヤ綔鐨勪竴澶ч噸榛炪€傞毣鏈夊皪鐩锛屼篃灏辨槸鎴戝€戠殑鑵曡〃鐢㈠搧鍏呮豢婵€鎯咃紝浣犳墠鏈冮鎰忕偤鍝佺墝鍜岀敘鍝佺殑鎺ㄥ唬浠樺嚭鍔姏銆傚惁鍓囷紝涓€鍒囬兘鏄瀴鐒躲€傛柤鎴戣€岃█锛岄€欑ó婵€鎯呮槸鑸囩敓淇变締鐨勶紝鎴戝皪鑵曡〃鎯呮湁鐛ㄩ悩锛屼僵鎴磋厱琛ㄧ附鑳芥縺鐧兼垜寰堝鎬濈窉锛氫綔鐐轰竴鍚嶇敺澹紝鎴戦悩鎰涚敺澹厱琛ㄣ€備笉閬庯紝鐣舵垜绗竴娆℃帴瑙稿埌瀵舵牸楹桽erpenti楂樼礆鐝犲鑵曡〃鏅傦紝閭勬槸鐬枔琚厱琛ㄦ墍铇婂惈鐨勬繁鍘氭儏鎰熸墍鎰熸煋鍒般€傞€欒垏鎴戝€嬩汉灏嶉€欎竴绯诲垪鐨勫枩鎰涗笉鐒￠棞绯伙細瀹冩槸宸ヨ棟鎶€钘濈殑鍑濊仛锛屾槸鐒℃暩蹇冭鐨勭祼鏅躲€傞洊鐒舵垜鍊戜笉甯搁珨鏈冨埌閫欎竴榛烇紝浣嗘鏄劇鏁搁悩琛ㄥ尃浜哄浠ョ辜鏃ョ殑杈涘嫟宸ヤ綔鑸囩簿蹇冮洉鐞紝鎵嶆垚灏辩灜濡傛闆嶅鑿編鐨勮厱琛ㄣ€傛垜鑸囬€欎簺鍖犱汉绱犳湭璎€闈紝浣嗗嵒鏅傚父鏈冨湪鑵︽捣瑁℃诞鐝惧嚭浠栧€戝參鍏㈡キ妤€佺簿蹇冩墦閫犵簿缇庤厱琛ㄧ殑鍫存櫙銆?
<p> 锛堢挵鐞冪恫鏅傚皻闋婚亾鏉庢泬涓癸級. You have spent much of your personal career promoting the watch industry, so is there something that has left a deep impression on you, or to be specific, did you experience something inspirational in the process?寰炴偍鐨勫€嬩汉缍撴渚嗙湅锛岄潪甯稿皥瑷绘柤鑵曡〃琛屾キ鐨勫偝鎾紝閫欐湡闁撴湁浠€楹煎嵃璞℃繁鍒伙紝鐗瑰垾鏄皪鎮ㄦ湁鍟熺櫦鐨勪簨浠跺棊锛?
<p> Very difficult question, very difficult answer. But I m back to the key words, first of all passion, if you don t have that and anyone I know in this industry, once you join this business the watch industry, whatever you do, I mean working in a company or as a watch journalist as well you stick with that industry. Impossible to change, because it s a very emotional world, it s a very organic industry as well. It s not like, working in a bank or in finance or you play with figures on an excel spreadsheet all day long, it s very virtual all that. Watches are not virtual, it s a real object, you can touch it, its full of discoveries and surprises always. Even for me after 25 years, almost, I still learn a lot of things about watches, how to craft, how to produce. The watch industry is always innovative, has to find new materials, new ways of producing, new technical things also, and it never stops. It s not rigid, fixed in the past industry or object, it s always moving, moving, moving ahead and it will never stop.
<p> 閫欏€嬪晱椤屽緢妫樻墜锛屼笉閬庢垜浠嶆兂寰炰竴浜涢棞閸佃绱犺璧凤紝棣栧厛閭勬槸婵€鎯呫€傚鏋滀綘涓嶅叿鍌欓€欎竴鐗硅唱鐨勮┍锛屽緢闆ｅ湪閫欎竴琛屽仛鍑烘垚绺俱€傛垜韬倞鐨勬瘡涓€浣嶈厱琛ㄦキ鍚屼粊锛岀劇璜栨槸鍏徃鑱峰摗閭勬槸妤晫瑷樿€咃紝鍙兘瑙掕壊涓嶅悓锛屼絾涓€鏃︽鍏ヨ厱琛ㄩ牁鍩燂紝渚夸笉澶渻閬告搰杞夎銆傚洜鐐鸿厱琛ㄨ妤潪甯稿瘜鏈夋縺鎯咃紝鍚屾檪鍙堟湞姘ｈ摤鍕冦€傛墦鍊嬫瘮鏂癸紝濡傛灉鏄湪閵€琛屾垨閲戣瀺姗熸浠昏伔锛屽彲鑳介渶瑕佺祩鏃ヤ紡妗堣檿鐞咵xcel闆诲瓙琛ㄦ牸鏁告摎锛屽伐浣滃収瀹归潪甯歌櫅鎿寲锛岃€屽緸浜嬭厱琛ㄨ妤墖闈炲父涓嶅悓锛屽洜鐐哄畠鏄湡瀵﹀瓨鍦ㄧ殑锛屼綘鍙互鐪熷垏鍦拌Ц鎽稿埌瀹冿紝鑰岃厱琛ㄤ篃绺借兘甯剁郸浣犻鍠溿€傚嵆渚挎槸鍍忔垜閫欐ǎ鎿佹湁杩?5骞村緸妤儗鏅殑浜猴紝鍦ㄨ厱琛ㄥ強鍒朵綔宸ヨ棟涔嬭矾涓婁粛鐒跺湪涓嶆柗鎺㈢储銆佸缈掋€傝厱琛ㄨ妤磭灏氬壍鏂帮紝鍦ㄦ潗鏂欍€佺敓鐢㈡柟寮忎互鍙婂伐钘濇妧琛撶殑鍓垫柊鎳夌敤鏂归潰濮嬬祩璧板湪鏅備唬鍓嶆部锛屽緸鏈姝ャ€傛柤瀹冭€岃█锛屽ⅷ瀹堟垚瑕忋€佹矇杩烽亷寰€涓嶆槸涓绘棆寰?鍕囧線鐩村墠锛屾案涓嶆姝ユ墠鏄绲備笉璁婄殑杩芥眰銆?
<p> 锛堢挵鐞冪恫鏅傚皻闋婚亾鏉庢泬涓癸級. Contemporary culture is deeply rooted in young generations in China. What are your perspectives on the combination of Chinese young consumers and premium brand culture?鏂扮敓浠ｆ枃鍖栧皪涓湅骞磋紩浜哄奖闊垮緢娣憋紝鎮ㄥ浣曠湅寰呬腑鍦嬬壒瀹氬勾杓曞競鍫磋垏楂樼鍝佺墝鏂囧寲涔嬮枔鐨勭祼鍚堬紵
<p> The watch landscape has changed during the last decade and in more recent years. I would say regarding Bulgari that we don t have a long history regarding watch production at Bulgari, we are only for watches forty years old, compared to many other high-end contenders and competitors which are 250 years old even more. Our youth is a very positive, beneficial, advantage, it s a strength, because we are not old-fashioned, we are not classical. We can, thanks to that younger experience, we can be very free in terms of creation, as you know we are Italians, Italians are very keen on design, you heard about design in Italy, and with Italy every day in everything, its lighting, its furniture, its cars, its watches at Bulgari as well. Look at the Octo, it is said among the top editorialists worldwide today, to be the most contemporary watch you can find on the market. It s set to be the 21stcentury cult watch, and it s not Pascal Brandt saying that, it s the others saying that, which is a very good recognition. So, regarding young Chinese consumers, you look for difference today, of course we at Bulgari we try to offer difference, and we try double to offer difference. Why? Because the watch market is full of brands, its full of products, they all say we are different, 95% it s not true. They propose very classical, very often old-fashioned products, which are all the same, we at Bulgari we propose difference, through design because design is a key today. If you consider the Octo compared to all the other male watches, just to name one example. You will see that most of the others are round shapes and you will see also that Octo is totally different from all the others. So, I think today it s the way to speak to young generations also, rather than to offer dusty, dusty classical products.
<p> 閬庡幓鍗佸勾闁撹厱琛ㄨ妤櫦鐢熺灜宸ㄥぇ鐨勮畩鍖栥€傜壒鍒ユ槸鍦ㄨ繎骞惧勾锛岃畩鍖栧挨鐐烘槑椤€傝ū澶氶珮绔厱琛ㄥ搧鐗屾搧鏈夐暦閬?50骞寸敋鑷虫洿闀锋檪闁撶殑鍒惰〃姝峰彶銆傜浉姣斾箣涓嬶紝瀵舵牸楹楁秹瓒抽珮绱氬埗琛ㄨ妤毣鏈夌煭鐭殑40骞淬€傜洝绠℃垜鍊戠殑鍒惰〃姝峰彶涓嶈兘绠楁偁涔咃紝浣嗛€欏嵒璩︿簣鐬垜鍊戝崁鍒ユ柤鍏朵粬绔剁埈灏嶆墜鐨勫劒鍕細閭ｅ氨鏄姵鎰忓壍鏂帮紝鎷掔禃鍥犲惊瀹堣垔銆傞€欑ó鍎嫝涔熻畵鎴戝€戝湪瑷▓涓婃搧鏈夋洿澶х殑鑷敱搴︺€傝獱濡傚ぇ鍌㈡墍鐭ワ紝瀵舵牸楹楀湪鎰忓ぇ鍒╄獣鐢熴€傛剰澶у埄浜虹啽琛锋柤瑷▓锛岃€屾剰澶у埄瑷▓鐨勫奖闊垮咕涔庢徊閫忓埌鎴戝€戠敓娲荤殑鏂规柟闈㈤潰锛屽皬鍒板鍏х収鏄庯紝澶у埌鍌㈠叿銆佹苯杌娿€傜暥鐒讹紝閭勫寘鎷鏍奸簵鑵曡〃銆傚鏍奸簵Octo鑵曡〃鎿佹湁閬犺秴鍚岄鐢㈠搧鐨勭従浠ｅ寲瑷▓锛岀嵅寰楀叏鐞冩キ鐣屾瑠濞佷汉澹殑涓€鑷磋獚鍙€傛キ鍏т汉澹櫘閬嶈獚鐐哄鏍奸簵Octo鑵曡〃鍕㈠皣鎴愮偤21涓栫磤鑵曡〃琛屾キ鐨勫伓鍍忕礆鐢㈠搧銆傞€欎竴瑭曞児涓﹂潪鍑鸿嚜瀵舵牸楹楀搧鐗屽ぇ浣挎毃璩囨繁鍌冲獟绺界洠Pascal Brandt涔嬪彛锛屽洜姝や唬琛ㄧ灜妤収灏嶅鏍奸簵鑵曡〃鐨勯珮搴﹁獚鍙€傚浠婏紝涓湅鐨勫勾杓曟秷璨昏€呰秺渚嗚秺杩芥眰鍊嬫€у寲銆傞€欎竴榛炶垏瀵舵牸楹椾笉璎€鑰屽悎锛屽洜鐐哄搧鐗屽绲傝嚧鍔涙柤鐐烘秷璨昏€呮彁渚涘叿鏈夊€嬫€х殑鑵曡〃鐢㈠搧銆傜洰鍓嶏紝鑵曡〃甯傚牬榄氶緧娣烽洔锛屽厖鏂ヨ憲鍚勯鍒惰〃鍝佺墝銆傞€欎簺鍝佺墝鍏ㄩ兘鑱茬ū浠栧€戠殑鐢㈠搧鑸囩溇涓嶅悓锛屼絾浠栧€戠暥涓湁95%鍏跺閮芥槸鍦ㄨ獓澶у叾瑭炪€備粬鍊戠殑鐢㈠搧澶у闆峰悓锛岀己灏戝壍鏂般€傞€欒垏瀵舵牸楹楀皪鍊嬫€х殑涓嶆噲杩芥眰褰㈡垚楫槑灏嶆瘮銆傝ō瑷堝凡鎴愮偤鐣朵粖鍒惰〃琛屾キ鐨勯棞閸佃锛屽鏍奸簵濮嬬祩鑷村姏鏂奸€氶亷瑷▓绐佺牬鍌崇当鐨勬潫绺涖€傝垑鍊嬩緥瀛愶紝濡傛灉浣犲皣Octo鑵曡〃鍜屽叾浠栫敺澹厱琛ㄩ€茶灏嶆瘮锛屼綘鏈冪櫦鐝惧ぇ閮ㄥ垎鑵曡〃鍧囬噰鐢ㄥ湏褰㈣〃鐩よō瑷堬紝鑰孫cto鑵曡〃鐛ㄧ壒鐨勫褰㈠墖浠ゅ叾鍦ㄧ溇澶氳〃娆句腑鑴鑰屽嚭銆傛垜瑾嶇偤閫欐墠鏄惛寮曞勾杓曚竴浠ｆ秷璨昏€呯殑閲嶈鍥犵礌锛屽洜鐐哄偝绲辫厱琛ㄧ敘鍝佺殑榄呭姏宸茬稉涓嶅京瀛樺湪銆?
<p> 锛堢挵鐞冪恫鏅傚皻闋婚亾鏉庢泬涓癸級. Watch is an accessory that indicates one s personal style and characters. Based on your experience of managing multiple watch brands, what makes BVLGARI watches special from your standpoint?鑵曡〃鏄睍鐝惧€嬩汉褰㈣薄鑸囧収娑电殑閰嶉＞锛屾偍缍撴墜鐬鍊嬭厱琛ㄥ搧鐗岋紝鍙互璜囪珖瀵舵牸楹楄厱琛ㄦ渶澶ч瓍鍔涙槸浠€楹煎棊锛?
<p> I think Bulgari watches both for men and women, as I said previously, play on difference, we look for difference. So that s the strength of our creations today, it s being different its being connected to today s world, and that s it. It s not easy, it s easy to say, it s difficult to achieve or to perform that when we create something. But so far when I see what we did at the last years at Bulgari the watch creations changed a lot for us, we are now perceived as a very hot, urban, contemporary brand, both for men and for women. And this is the best recognition we can deserve, because it s a lot of work for my colleagues at Bulgari watch division in Switzerland.
<p> 姝ｅ鎴戝墠闈㈡彁鍒扮殑閭ｆǎ锛屽鏍奸簵鐢峰＋鍜屽コ澹厱琛ㄥ潎鎿佹湁鐛ㄧ壒鐨勮ō瑷堥ⅷ鏍笺€傞€欏氨鏄鏍奸簵鑵曡〃鐨勯瓍鍔涙墍鍦細瀹冨€戞棦鑸囩溇涓嶅悓锛屽張绶婅窡鏅備唬娼祦銆傞€欐ǎ鐨勮瀺鍚堣璧蜂締瀹规槗锛屼絾瑕佸鐝捐捣渚嗗嵒寰堝洶闆ｃ€傚緱鐩婃柤鍝佺墝杩戜簺骞翠締鐨勫姫鍔涳紝瀵舵牸楹楀湪鍒惰〃闋樺煙鍙栧緱鐬暦瓒抽€叉銆傚浠婏紝鐒¤珫鏄湪鐢峰＋鎴栨槸濂冲＋鍒惰〃妤紝瀵舵牸楹楀凡鐧煎睍鎴愮偤鍏獚鐨勫厖婊跨従浠ｉ兘甯傛埃鎭殑鑵曡〃鍝佺墝銆傚鏍奸簵闈炲父鐝嶆儨閫欎唤瑾嶅彲锛岄€欐槸鎴戝€戜綅鏂肩憺澹埗琛ㄩ儴闁€鍏ㄩ珨鍚屼簨鍏卞悓鍔姏鐨勭祼鏋溿€?
<p> 锛堢挵鐞冪恫鏅傚皻闋婚亾鏉庢泬涓癸級. What changes do you take as global trends that will transform the watch-making industry? How will BVLGARI take advantage of these trends to step up its brand promotion?鑵曡〃鏈夊摢浜涘叏鐞冭定鍕㈡€х殑璁婂寲锛屼綔鐐哄搧鐗屽偝鎾締瑾紝濡備綍鎶婃彙瓒ㄥ嫝锛?
<p> The industry is changing and has changed. Twenty, twenty-five years ago buying a watch was aimed to know what time it is, this disappeared. The function of the watch is not today to know what time it is, we all have cell phones, one, two, maybe three in Italy, ladies especially. Now it s not functional anymore the watch, the watch is just a piece of emotion, you love it you hate it, you want something that is your personality mirror, expression. So that s why you buy a watch, or you are very knowledgeable and you look for something which is technically a collecting piece, a collector s item, but you don t want classical, old-fashioned collector s items. You want a complication that is rooted into today s world. For example, Octo Finissimo Minute Repeater in carbon, we launched this year. It s typical of what I m saying, it s very Bulgari because its disruptive, it s the combination between the ultimate traditionalmovement, the chiming watch minute repeating, with a super high-tech case and bracelet. This is Bulgari because Bulgari is the only brand doing that kind of thing, if you consider a traditional Swiss watch brand proposing a new minute repeater, it will be most often proposed in a round shape case and in platinum or gold, so nothing new. Even if I pay tribute to those brands, for sure. But ours is totally disruptive in this landscape and we try to do things that are disruptive. I would sum up on that point and say Bulgari does things that others do not, we go where others don t.
<p> 鍒惰〃琛屾キ姝ｅ湪缍撴璁婇潻锛岃畩鍖栧凡缍撴倓鐒剁櫦鐢熴€備簩鍗佹垨浜屽崄浜斿勾鍓嶏紝澶у偄璨疯厱琛ㄧ殑涓昏鐩殑鏄柟渚挎煡鐪嬫檪闁撱€傝€屽浠婏紝閫欑ó璩艰卜鎰忓湒宸蹭笉寰╁瓨鍦ㄣ€傜暥鍓嶏紝鑵曡〃鐨勪富瑕佸姛鐢ㄥ凡缍撲笉鍐嶆槸椤ず鏅傞枔銆傚湪鎰忓ぇ鍒╋紝鐝惧湪鎴戝€戞瘡鍊嬩汉閮芥湁鎵嬫锛屽挨鍏舵槸濂虫€э紝鏈夌殑鎴栬ū鎿佹湁鍏╅儴鐢氳嚦涓夐儴鎵嬫锛屾垜鍊戝彲浠ラ€氶亷鎵嬫鏌ョ湅鏅傞枔銆傝厱琛ㄧ殑鍔熻兘鎬ф鍦ㄩ€愭几娑堝け锛屽彇鑰屼唬涔嬫洿澶氱殑鏄畠鎵€鍏锋湁鐨勬儏鎰熷児鍊笺€備綘鎯宠鐨勬槸鑳藉楂旂従浣犵崹鐗瑰€嬫€у拰鍊嬩汉鍠滃ソ鐨勭敘鍝侊紝閫欐垨瑷卞氨鏄臣璨疯厱琛ㄧ殑鍘熷洜鍚с€傚張鎴栨槸婊胯吂瀛歌瓨鐨勪綘鎯宠涓€娆惧叿鏈夋敹钘忓児鍊肩殑鑵曡〃锛屼竴娆炬敹钘忓偄鐝嶅搧銆備笉閬庯紝涔熻ū浣犱甫涓嶅枩姝℃敹钘忓偄闈掔潪鐨勫偝绲便€佽€佽垔鐨勬寮忋€備綘鎯宠鐨勬槸褰伴’鐝句唬鏅傚皻棰ㄨ寖涓斿叿鏈夋敹钘忔剰缇╃殑鑵曡〃銆傛垜鍊戜粖骞存帹鍑虹殑閲囩敤纰崇簴缍潗璩墦閫犵殑Octo Finissimo涓夊晱鑵曡〃灏辨槸闈炲父涓嶉尟鐨勯伕鎿囥€傞€欐鑵曡〃鍌虫壙瀵舵牸楹楃獊鐮村壍鏂扮殑绮鹃珦锛岄厤鍌欏偝绲辨鑺€佷笁鍟忓牨鏅傝缃互鍙婄鎶€鎰熷崄瓒崇殑琛ㄦ鍜岃〃閺堛€傞€欏氨鏄鏍奸簵浠ｈ〃鎬х殑鍓垫柊鍔涗綔锛岄毣鏈夊鏍奸簵鎵嶈兘鎴愬氨閫欐ǎ闋楀叿椤涜鎬х殑鍓垫柊涔嬭垑銆傜稉鍏哥憺澹厱琛ㄥ搧鐗屽湪鎵撻€犳柊娆句笁鍟忓牨鏅傝厱琛ㄦ檪锛岄€氬父鏈冮伕鎿囬噰鐢ㄥ湏褰㈣〃娈煎拰閴戦噾鎴栭粌閲戞潗璩紝娌掍粈楹煎厖婊挎柊鎰忕殑鍏冪礌銆傜暥鐒讹紝鎴戝€嬩汉灏嶉€欎簺缍撳吀鍝佺墝婊挎嚪鏁剰锛屼笉閬庢垜鍊戠殑鍝佺墝鏇村瘜闁嬫嫇鍓垫柊绮剧锛屾垜鍊戜篃纰哄鍦ㄤ笉鏂烽€茶椤涜鎬х殑鍓垫柊鍢楄│銆備竴鍙ヨ┍绺界祼锛屽鏍奸簵涓嶈蛋灏嬪父璺紝鑷村姏鏂煎憟鐝句笉鍚屽皨甯哥殑浣充綔銆?
<p> 锛堢挵鐞冪恫鏅傚皻闋婚亾鏉庢泬涓癸級. Some people say that men s consumption power is underestimated, so what are BVLGARI s strategic plans in terms of promoting men s watches?鏈変汉瑾嶇偤鐢锋€ф秷璨诲鍔涜浣庝及鐬紝鍦ㄧ敺鎬ц厱琛ㄥ競鍫村鍌虫柟闈紝瀵舵牸楹楁湁鍝簺绛栫暐锛?
<p> I think sincerity, honesty are the key elements to reply to that question. Today we live in a very connected, digital world, things go fast. When I started journalism 25 years ago it was the empire of paper, today we have digital, everything goes fast, so you have to be as a brand, transparent, you have to be committed to honesty, reality and sincerity. You cannot anymore say anything about your identity, what you say thanks to digital, what you say must be matching with your reality. So, this is a big progress in terms of communication, but it s a big challenge for us as well. So, for me key words are sincerity, honesty.
<p> 鎴戣獚鐐虹湡瑾犲拰瑾犱俊鏄叐澶ч棞閸佃绱犮€傚浠婏紝鎴戝€戠敓娲诲湪涓€鍊嬩簰鑱拰鏁稿瓧鍖栫殑鏅備唬锛岃惉鐗╃櫦灞曠灛鎭惉璁娿€?5骞村墠鍦ㄦ垜闁嬪寰炰簨鏂拌仦宸ヤ綔鏅傦紝濯掗珨鍌虫挱琛屾キ閭勬铏曟柤绱欏獟绲辨不鐨勬檪浠ｏ紝鑰屽浠婏紝涓栫晫鍗诲凡閫插叆鏁稿瓧鍖栨檪浠ｃ€傚綀鎸囦箣闁擄紝涓栦簨鏃╁凡鐧肩敓缈诲ぉ瑕嗗湴鐨勮畩鍖栥€傚湪閫欐ǎ鐨勬檪浠ｈ儗鏅笅锛屽搧鐗岄渶瑕佸爡瀹堥€忔槑鍏枊銆佺湡瑾犱俊鐢ㄥ拰鐪熷鐒℃鐨勫師鍓囥€傞潰灏嶆暩瀛楀寲鏅備唬锛屽搧鐗屽湪瀹ｅ偝鏂归潰闇€瑕佹眰鐪熷嫏瀵︺€佸浜嬫眰鏄紝涓嶈兘姣劇搴曠窔鍦伴毃鎰忓鍌炽€傞€欐槸鍝佺墝瀹ｅ偝闋樺煙鐨勪竴澶ч€叉锛屽悓鏅傚皪鎴戝€戣€岃█涔熸槸涓€闋呮柊鐨勯噸澶ф寫鎴般€傚湪鎴戠湅渚嗭紝鐪熻獱鍜岃獱淇℃槸鎳夊皪閫欎竴鎸戞埌鐨勫叐澶ч棞閸点€?
<p>锛堢挵鐞冪恫鏅傚皻闋婚亾鏉庢泬涓癸級
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.bvlgaritw.com/c/solotempo">瀵舵牸楹?solotempo</a>璩囪▕鐨勬湅鍙嬶紝涓嶅Θ闂滄敞鎴戝€戝緦绾岀殑鍫遍亾銆備篃鍙互娣诲姞<strong style="color: red;">Line锛歍WTZ</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?.9鎶樿捣锛屾柊娆惧く璨ㄤ笉鏂凤紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝瓒曠穵渚嗛伕璩煎惂锛侊紙<a href="http://www.bvlgaritw.com/">http://www.bvlgaritw.com/</a>;锛?
by kiseqg
Vocabulary List
- 0
