我為何拒絕收購 Under Armour？Lululemon 創始人新書披 (2)
中文(简体) Public
<a href="http://www.ua-taiwan.com/">UA 瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慤A 瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨刄A澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">杩戞棩锛屽姞鎷垮ぇ钁楀悕鐟滀冀閬嬪嫊鏈嶉浂鍞晢Lululemon鍓靛浜篊hip Wilson鐧间綀鐬敱浠栧壍浣滅殑鏂版浉鈥斺€斻€奓ittle Black Stretchy Pants銆嬨€?浠栧湪鏇镐腑棣栨閫忛湶锛?008骞达紝鑷繁鏇捐垏缇庡湅閬嬪嫊鍝佺墝 Under armour 璺戦瀷 鍙?/div>
<p>杩戞棩锛屽姞鎷垮ぇ钁楀悕鐟滀冀閬嬪嫊鏈嶉浂鍞晢Lululemon鍓靛浜篊hip Wilson鐧间綀鐬敱浠栧壍浣滅殑鏂版浉鈥斺€斻€奓ittle Black Stretchy Pants銆嬨€?/p>
<p>浠栧湪鏇镐腑棣栨閫忛湶锛?008骞达紝鑷繁鏇捐垏缇庡湅閬嬪嫊鍝佺墝<a href="http://www.ua-taiwan.com/uc/ua-run-shoes/">Under armour 璺戦瀷</a>鍙奤A鍓靛浜哄吋棣栧腑鍩疯瀹楰evin Plank鏈冮潰锛岃◣璜栨敹璩煎皪鏂圭殑鐩搁棞浜嬪疁銆備絾鍦ㄦ渻闈箣寰岋紝浠栨焙瀹氭斁妫勯€欏€嬪康闋€?/p>
<p>Chip Wilson 鍦ㄦ浉涓閬擄細鈥滃湪2008骞达紝<a href="http://www.ua-taiwan.com/uc/ua-basketball-shoes/">UA 绫冪悆闉?/a>鍙奤A 浠嶇劧鏄竴鍊嬬浉灏嶅勾杓曠殑鍝佺墝銆傛垜锛堝湪鏈冮潰寰岋級鐪嬩笉鍒?Kevin Plank 鑸?鈥楽uper Girls鈥欙紙Chip Wilson 鐢ㄦ柤鎻忚堪 Lululemon 鐩瀹㈡埗缇ら珨鐨勭ū鍛硷級鐨勫鍚堥粸銆傛垜瑾嶇偤 Under Armour 韬笂甯舵湁澶閭ｇó涓嶆儨涓€鍒囦唬鍍硅磸寰楀嫕鍒╃殑棰ㄦ牸锛屽お閬庣敺娆婁富缇╋紝閫欏拰鎴戝€戠殑鍝佺墝鏂囧寲涓嶇銆傗€?/p>
<p>鏈夎叮鐨勬槸锛?015骞?0鏈堬紝宸茬稉閫€鍑哄叕鍙歌懀浜嬫渻鐨?Chip Wilson 鏇惧悜濯掗珨鍚愭Ы鑷繁涓€鎵嬪壍杈︾殑鍏徃锛氣€滀笁骞村墠锛孡ululemon 甯傚€煎咕涔庢槸 Under Armour 鐨勫叐鍊嶏紱鑰岀従鍦?Under Armour锛堢暥鏅傚競鍊肩磩 210鍎勭編鍏冿級宸茬稉璁婃垚鐬?Lululemon锛堢暥鏅傜磩74鍎勭編鍏冿級鐨勪笁鍊嶃€傗€?/p>
<p>涓嶉亷棰ㄦ按杓祦杞夛紝Under Armour 涔熶笉鍙伩鍏嶅湴鍦ㄥ緦渚嗙殑鐧煎睍閬庣▼涓伃閬囩灜鐡堕牳锛岀暥鍓嶅競鍊煎凡缍撹穼鍒?80鍎勭編鍏冿紱鑰?Lululemon鍦ㄩ亷鍘讳竴骞磋！鑲″児澧為暦鐬竴鍊嶅锛岀暥鍓嶅競鍊?130鍎勭編鍏冿紝鍐嶅害鍙嶈秴鑰佸皪鎵?Under Armour銆?/p>
<p>姝ゅ锛孋hip Wilson 閭勯€忛湶锛岀編鍦嬪咕澶ф檪灏氭キ宸ㄩ牠鈥斺€?Victoria鈥檚 Secret锛堢董澶氬埄浜炵殑绉樺瘑锛夈€丩iz Claiborne锛圞ate Spade鍏徃鐨勫墠韬級鍜?Gap 閮芥浘鎯宠鏀惰臣 Lululemon 锛?/p>
<p>2004骞达紝Victoria鈥檚 Secret锛堢董澶氬埄浜炵殑绉樺瘑锛夊淇¤〃閬旂灜灏?Lululemon 鐨勮垐瓒ｏ紝浣?Chip Wilson 瑾嶇偤灏嶆柟鑸囧叕鍙哥櫦灞曟柟鍚戜笉绗﹀咕骞村緦锛孡iz Claiborne 鎻愬嚭浠?鍎勭編鍏冪殑鍍规牸璩艰卜 Lululemon锛堟瘡骞存敮浠?鍎勭編鍏冿級锛屼絾 Chip Wilson 瑾嶇偤灏嶆柟鐨勬枃鍖栭亷鏂尖€滃晢妤寲鈥滸ap 寰屼締鎻愬嚭鐬?鍎勭編鍏冪殑鍏ㄩ潰鏀惰臣瑕佺磩锛屼絾 Chip Wilson 瑾嶇偤瑭插児鏍奸亷浣?/p>
<p></p>
<p>绂嶅緸鍙ｅ嚭锛岄化鐒堕洟鑱?/p>
<p>Chip Wilson锛堜笂鍦栵級1998骞翠竴鎵嬪壍绔嬬灜 Lululemon 鍝佺墝銆備粬鏄竴鍊嬮牀鍏风埈璀版€х殑浜虹墿鈥斺€旀浘甯堕牁閫欏€嬪姞鎷垮ぇ鐟滀冀鏈嶉＞闆跺敭鍟嗙嵅寰楃灜宸ㄥぇ鎴愬姛锛屼絾鍦?013骞寸殑鐟滀冀瑜插彫鍥炰簨浠朵腑鍗诲洜鐖瑷€璜栬€屽倷鍙楄伎璜栭潪璀般€?/p>
<p>2013骞村垵锛岀敱鏂间富鎵撶敘鍝佺憸浼借げ鍑虹従闈㈡枡钖勯€忕殑鍟忛锛岃畵涓€璨彛纰戞サ浣崇殑 Lululemon 閬埌澶ч噺鎶曡ù锛屽叕鍙稿彈鍒伴珮瑾垮彫鍥炰簨浠剁殑鎵撴搳銆傚彫鍥炰簨浠剁殑椁樻尝灏庤嚧濂?CEO Christine Day 琚揩闆㈣伔 锛屽紩鐧肩灜鍤撮噸鍏棞鍟忛銆備箣寰岋紝Chip Wilson 鐭毇鍥炴锛屾洿绌嶆サ鍦板弮鑸囧埌鍏徃閬嬬嚐鐣朵腑銆?/p>
<p>2013骞存湯锛孋hip Wilson 涓嶅悎鏅傚疁鍦扮櫦琛ㄨ█璜栫ū锛氳鍙洖鐨勭憸浼借げ闈㈡枡钖勯€忥紝鏄洜鐐虹涓嶄綇鑲ヨ儢娑堣不鑰呭ぇ鑵跨殑鎽╂摝锛屽ス鍊戠殑韬潗涓︿笉閬╁悎绌?Lululemon 鐨勬湇瑁濄€傛瑷€涓€鍑哄紩璧蜂竴鐗囧槱鐒躲€傞€欎簺瑷€璜栦护鍙洖浜嬩欢璁婂緱鏇村姞寰╅洔銆傜洝绠″緦渚?Chip Wilson 鐐鸿嚜宸辩殑琛岀偤鎵€甯朵締鐨勫奖闊胯〃绀虹灜閬撴瓑锛屼絾渚濊垔琚揩鍦?013骞?2鏈堝嵏鍘荤灜钁ｄ簨闀蜂竴鑱凤紝淇濈暀钁ｄ簨鑱蜂綅銆?/p>
<p>2015骞?鏈堬紝Chip Wilson 瀹ｄ綀杈伔闆㈤枊鍏徃钁ｄ簨鏈冿紝寰瑰簳鍛婂垾鐬嚜宸变竴鎵嬪壍杈︾殑鍏徃銆傦紙瑭宠銆婅彲楹楀織銆嬪牨閬擄細鐖浜虹墿 Chip Wilson 鍛婂垾鑷繁鍓佃睛鐨?Lululemon锛?/p>
<p>鏂版浉鍐嶇垎椹氫汉涔嬭獮</p>
<p>鐝惧湪鐨?Chip Wilson 渚濈劧鍙ｇ劇閬敂锛屽氨鍦ㄩ€欐湰鏂版浉涓紝浠栧啀搴﹁獮鍑洪浜猴細琛ㄧず鑷繁涓嶅弽灏嶄娇鐢ㄧ宸ワ紝鍥犵偤鈥滃伐浣滃皪鏂煎勾杓曚汉渚嗚鏄サ濂界殑鐢熸椿瑷撶反鈥濄€侰hip Wilson 瀵亾锛氣€滃湪鍖楃編锛屾垜瑷绘剰鍒版湁浜涘瀛愭矑鏈夊涓婏紝浠栧€戠劇铏曞彲鍘汇€傚湪浜炴床锛屽鏋滀竴鍊嬪瀛愪笉鏄缈掔殑鏉愭枡锛屼粬鍊戞渻杓熷鎵撳伐锛岀偤鍌㈠涵鍋氬嚭璨㈢嵒銆傗€?/p>
<p>Chip Wilson 姝ゆ閭勫湪鏇镐腑閫忛湶锛岃嚜宸变笉鍠滄绌胯。鏈嶃€侺ululemon 鐨勫墠浠婚¨鍟?George Tsoga 鎻愬埌锛氣€滅暥鎴戠涓€娆¤蛋閫查€欏偄鍏徃鏅傦紝灏辩湅鍒癈hip Wilson 涓嶇┛涓婅。鍦ㄥ仛鐟滀冀銆備粬閭勮鎴戠┛鐨勫お鍤磋倕鐬紝璁撴垜浠ュ緦涓嶈绌胯タ瑁濆幓浠栫殑杈﹀叕瀹ゃ€傞€欐槸鎴戠涓€娆￠珨鏈冨埌閫欏偄鍏徃鐨勭崹鐗规枃鍖栨皼鍦嶃€傗€?/p>
<p>Chip Wilson 閭勫挤瑾胯嚜宸遍潪甯歌◣鍘€滈亱鍕曚紤闁戔€濋€欏€嬭銆傚鐣岀附鏄璜?Lululemon 鏄€欎竴棰ㄦ疆鐨勭櫦璧疯€咃紝浣嗘槸浠栬獚鐐虹従鍦ㄧ殑閬嬪嫊浼戦枒棰ㄦ牸涓€滀紤闁戝お澶氾紝閬嬪嫊澶皯鈥濄€?/p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.ua-taiwan.com/">UA 闉嬪瓙</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞<a href="http://www.ua-taiwan.com/">UA 鍙扮仯</a>瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.ua-taiwan.com/">http://www.ua-taiwan.com/</a>;锛?
<p>杩戞棩锛屽姞鎷垮ぇ钁楀悕鐟滀冀閬嬪嫊鏈嶉浂鍞晢Lululemon鍓靛浜篊hip Wilson鐧间綀鐬敱浠栧壍浣滅殑鏂版浉鈥斺€斻€奓ittle Black Stretchy Pants銆嬨€?/p>
<p>浠栧湪鏇镐腑棣栨閫忛湶锛?008骞达紝鑷繁鏇捐垏缇庡湅閬嬪嫊鍝佺墝<a href="http://www.ua-taiwan.com/uc/ua-run-shoes/">Under armour 璺戦瀷</a>鍙奤A鍓靛浜哄吋棣栧腑鍩疯瀹楰evin Plank鏈冮潰锛岃◣璜栨敹璩煎皪鏂圭殑鐩搁棞浜嬪疁銆備絾鍦ㄦ渻闈箣寰岋紝浠栨焙瀹氭斁妫勯€欏€嬪康闋€?/p>
<p>Chip Wilson 鍦ㄦ浉涓閬擄細鈥滃湪2008骞达紝<a href="http://www.ua-taiwan.com/uc/ua-basketball-shoes/">UA 绫冪悆闉?/a>鍙奤A 浠嶇劧鏄竴鍊嬬浉灏嶅勾杓曠殑鍝佺墝銆傛垜锛堝湪鏈冮潰寰岋級鐪嬩笉鍒?Kevin Plank 鑸?鈥楽uper Girls鈥欙紙Chip Wilson 鐢ㄦ柤鎻忚堪 Lululemon 鐩瀹㈡埗缇ら珨鐨勭ū鍛硷級鐨勫鍚堥粸銆傛垜瑾嶇偤 Under Armour 韬笂甯舵湁澶閭ｇó涓嶆儨涓€鍒囦唬鍍硅磸寰楀嫕鍒╃殑棰ㄦ牸锛屽お閬庣敺娆婁富缇╋紝閫欏拰鎴戝€戠殑鍝佺墝鏂囧寲涓嶇銆傗€?/p>
<p>鏈夎叮鐨勬槸锛?015骞?0鏈堬紝宸茬稉閫€鍑哄叕鍙歌懀浜嬫渻鐨?Chip Wilson 鏇惧悜濯掗珨鍚愭Ы鑷繁涓€鎵嬪壍杈︾殑鍏徃锛氣€滀笁骞村墠锛孡ululemon 甯傚€煎咕涔庢槸 Under Armour 鐨勫叐鍊嶏紱鑰岀従鍦?Under Armour锛堢暥鏅傚競鍊肩磩 210鍎勭編鍏冿級宸茬稉璁婃垚鐬?Lululemon锛堢暥鏅傜磩74鍎勭編鍏冿級鐨勪笁鍊嶃€傗€?/p>
<p>涓嶉亷棰ㄦ按杓祦杞夛紝Under Armour 涔熶笉鍙伩鍏嶅湴鍦ㄥ緦渚嗙殑鐧煎睍閬庣▼涓伃閬囩灜鐡堕牳锛岀暥鍓嶅競鍊煎凡缍撹穼鍒?80鍎勭編鍏冿紱鑰?Lululemon鍦ㄩ亷鍘讳竴骞磋！鑲″児澧為暦鐬竴鍊嶅锛岀暥鍓嶅競鍊?130鍎勭編鍏冿紝鍐嶅害鍙嶈秴鑰佸皪鎵?Under Armour銆?/p>
<p>姝ゅ锛孋hip Wilson 閭勯€忛湶锛岀編鍦嬪咕澶ф檪灏氭キ宸ㄩ牠鈥斺€?Victoria鈥檚 Secret锛堢董澶氬埄浜炵殑绉樺瘑锛夈€丩iz Claiborne锛圞ate Spade鍏徃鐨勫墠韬級鍜?Gap 閮芥浘鎯宠鏀惰臣 Lululemon 锛?/p>
<p>2004骞达紝Victoria鈥檚 Secret锛堢董澶氬埄浜炵殑绉樺瘑锛夊淇¤〃閬旂灜灏?Lululemon 鐨勮垐瓒ｏ紝浣?Chip Wilson 瑾嶇偤灏嶆柟鑸囧叕鍙哥櫦灞曟柟鍚戜笉绗﹀咕骞村緦锛孡iz Claiborne 鎻愬嚭浠?鍎勭編鍏冪殑鍍规牸璩艰卜 Lululemon锛堟瘡骞存敮浠?鍎勭編鍏冿級锛屼絾 Chip Wilson 瑾嶇偤灏嶆柟鐨勬枃鍖栭亷鏂尖€滃晢妤寲鈥滸ap 寰屼締鎻愬嚭鐬?鍎勭編鍏冪殑鍏ㄩ潰鏀惰臣瑕佺磩锛屼絾 Chip Wilson 瑾嶇偤瑭插児鏍奸亷浣?/p>
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<p>绂嶅緸鍙ｅ嚭锛岄化鐒堕洟鑱?/p>
<p>Chip Wilson锛堜笂鍦栵級1998骞翠竴鎵嬪壍绔嬬灜 Lululemon 鍝佺墝銆備粬鏄竴鍊嬮牀鍏风埈璀版€х殑浜虹墿鈥斺€旀浘甯堕牁閫欏€嬪姞鎷垮ぇ鐟滀冀鏈嶉＞闆跺敭鍟嗙嵅寰楃灜宸ㄥぇ鎴愬姛锛屼絾鍦?013骞寸殑鐟滀冀瑜插彫鍥炰簨浠朵腑鍗诲洜鐖瑷€璜栬€屽倷鍙楄伎璜栭潪璀般€?/p>
<p>2013骞村垵锛岀敱鏂间富鎵撶敘鍝佺憸浼借げ鍑虹従闈㈡枡钖勯€忕殑鍟忛锛岃畵涓€璨彛纰戞サ浣崇殑 Lululemon 閬埌澶ч噺鎶曡ù锛屽叕鍙稿彈鍒伴珮瑾垮彫鍥炰簨浠剁殑鎵撴搳銆傚彫鍥炰簨浠剁殑椁樻尝灏庤嚧濂?CEO Christine Day 琚揩闆㈣伔 锛屽紩鐧肩灜鍤撮噸鍏棞鍟忛銆備箣寰岋紝Chip Wilson 鐭毇鍥炴锛屾洿绌嶆サ鍦板弮鑸囧埌鍏徃閬嬬嚐鐣朵腑銆?/p>
<p>2013骞存湯锛孋hip Wilson 涓嶅悎鏅傚疁鍦扮櫦琛ㄨ█璜栫ū锛氳鍙洖鐨勭憸浼借げ闈㈡枡钖勯€忥紝鏄洜鐐虹涓嶄綇鑲ヨ儢娑堣不鑰呭ぇ鑵跨殑鎽╂摝锛屽ス鍊戠殑韬潗涓︿笉閬╁悎绌?Lululemon 鐨勬湇瑁濄€傛瑷€涓€鍑哄紩璧蜂竴鐗囧槱鐒躲€傞€欎簺瑷€璜栦护鍙洖浜嬩欢璁婂緱鏇村姞寰╅洔銆傜洝绠″緦渚?Chip Wilson 鐐鸿嚜宸辩殑琛岀偤鎵€甯朵締鐨勫奖闊胯〃绀虹灜閬撴瓑锛屼絾渚濊垔琚揩鍦?013骞?2鏈堝嵏鍘荤灜钁ｄ簨闀蜂竴鑱凤紝淇濈暀钁ｄ簨鑱蜂綅銆?/p>
<p>2015骞?鏈堬紝Chip Wilson 瀹ｄ綀杈伔闆㈤枊鍏徃钁ｄ簨鏈冿紝寰瑰簳鍛婂垾鐬嚜宸变竴鎵嬪壍杈︾殑鍏徃銆傦紙瑭宠銆婅彲楹楀織銆嬪牨閬擄細鐖浜虹墿 Chip Wilson 鍛婂垾鑷繁鍓佃睛鐨?Lululemon锛?/p>
<p>鏂版浉鍐嶇垎椹氫汉涔嬭獮</p>
<p>鐝惧湪鐨?Chip Wilson 渚濈劧鍙ｇ劇閬敂锛屽氨鍦ㄩ€欐湰鏂版浉涓紝浠栧啀搴﹁獮鍑洪浜猴細琛ㄧず鑷繁涓嶅弽灏嶄娇鐢ㄧ宸ワ紝鍥犵偤鈥滃伐浣滃皪鏂煎勾杓曚汉渚嗚鏄サ濂界殑鐢熸椿瑷撶反鈥濄€侰hip Wilson 瀵亾锛氣€滃湪鍖楃編锛屾垜瑷绘剰鍒版湁浜涘瀛愭矑鏈夊涓婏紝浠栧€戠劇铏曞彲鍘汇€傚湪浜炴床锛屽鏋滀竴鍊嬪瀛愪笉鏄缈掔殑鏉愭枡锛屼粬鍊戞渻杓熷鎵撳伐锛岀偤鍌㈠涵鍋氬嚭璨㈢嵒銆傗€?/p>
<p>Chip Wilson 姝ゆ閭勫湪鏇镐腑閫忛湶锛岃嚜宸变笉鍠滄绌胯。鏈嶃€侺ululemon 鐨勫墠浠婚¨鍟?George Tsoga 鎻愬埌锛氣€滅暥鎴戠涓€娆¤蛋閫查€欏偄鍏徃鏅傦紝灏辩湅鍒癈hip Wilson 涓嶇┛涓婅。鍦ㄥ仛鐟滀冀銆備粬閭勮鎴戠┛鐨勫お鍤磋倕鐬紝璁撴垜浠ュ緦涓嶈绌胯タ瑁濆幓浠栫殑杈﹀叕瀹ゃ€傞€欐槸鎴戠涓€娆￠珨鏈冨埌閫欏偄鍏徃鐨勭崹鐗规枃鍖栨皼鍦嶃€傗€?/p>
<p>Chip Wilson 閭勫挤瑾胯嚜宸遍潪甯歌◣鍘€滈亱鍕曚紤闁戔€濋€欏€嬭銆傚鐣岀附鏄璜?Lululemon 鏄€欎竴棰ㄦ疆鐨勭櫦璧疯€咃紝浣嗘槸浠栬獚鐐虹従鍦ㄧ殑閬嬪嫊浼戦枒棰ㄦ牸涓€滀紤闁戝お澶氾紝閬嬪嫊澶皯鈥濄€?/p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.ua-taiwan.com/">UA 闉嬪瓙</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞<a href="http://www.ua-taiwan.com/">UA 鍙扮仯</a>瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.ua-taiwan.com/">http://www.ua-taiwan.com/</a>;锛?
by xlc2022726
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