Nike最新季報：銷售額同比
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<a href="http://www.nikesteelersshop.com/">nike 瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€戣€愬悏瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨凬ike澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">鏈懆浜岋紝缇庡湅閬嬪嫊鏈嶉＞宸ㄩ牠 Nike air zoom pegasus 33濂?鍜孨ike Inc. (浠ヤ笅绨＄ū 鈥淣ike 鍏徃鈥?鍏綀2019璨″勾绗竴瀛ｅ害璨″嫏鏁告摎锛屽彈 NIKE Direct 鐩撮姺妤嫏鍜岀窔涓婃キ鍕欑殑鎺ㄥ嫊锛岄姺鍞鍚屾瘮澧為暦10%锛岃秴鍑哄垎
<p> 鏈懆浜岋紝缇庡湅閬嬪嫊鏈嶉＞宸ㄩ牠 <a href="http://www.nikesteelersshop.com/p/nike-air-zoom-a1c79a03/">Nike air zoom pegasus 33濂?/a>鍜孨ike Inc. (浠ヤ笅绨＄ū 鈥淣ike 鍏徃鈥?鍏綀2019璨″勾绗竴瀛ｅ害璨″嫏鏁告摎锛屽彈 NIKE Direct 鐩撮姺妤嫏鍜岀窔涓婃キ鍕欑殑鎺ㄥ嫊锛岄姺鍞鍚屾瘮澧為暦10%锛岃秴鍑哄垎鏋愬斧闋愭湡銆?/p><p> 鎴嚦2018骞?鏈?1鏃ョ殑2019璨″勾绗竴瀛ｅ害涓紝<a href="http://www.nikesteelersshop.com/p/nike-air-zoom-a1c79a03/">Nike air zoom pegasus 33鍍归將</a>鍜孨ike 鍏徃鐨勬牳蹇冭病鍕欐暩鎿氬涓嬶細</p><p> 閵峰敭椤嶅悓姣斿闀?0%锛岃嚦99鍎勭編鍏冿紝浠ヤ笉璁婂尟鐜囪▓鍚屾瘮澧為暦9%锛岃秴閬庡垎鏋愬斧闋愭湡</p><p> 姣涘埄鐜囦笂鍗?0鍊嬪熀榛炶嚦44.2%锛屼富瑕佸彈鐩婃柤鐢㈠搧骞冲潎閵峰敭鍍规牸涓婃疾锛屼互鍙?NIKE Direct 鐩撮姺妤嫏鐨勫叏鍍归姺鍞拰鍒╂饯鐜囨摯澶э紝鐩＄鍦ㄤ竴瀹氱▼搴︿笂鍙楀埌鍟嗗搧鎴愭湰涓婂崌鐨勮矤闈㈠奖闊匡紝浣嗗埄娼ょ巼渚濊垔楂樻柤鍒嗘瀽甯爯鏈?/p><p> 鍑堝埄娼ゅ悓姣斿闀?5%锛岃嚦11鍎勭編鍏冿紝涓昏鍙楀埌閵峰敭椤嶅挤鍕佸闀枫€佹瘺鍒╃巼鎿村ぇ浠ュ強鎺у埗閵峰敭鍜岀鐞嗚不鐢ㄧ殑绌嶆サ褰遍熆</p><p> 姣忚偂鏀よ杽鏀剁泭鍚屾瘮澧為暦18%锛岃嚦0.67缇庡厓</p><p> 鎸夊搧鐗岋細</p><p> Nike锛氫互涓嶈畩鍖巼瑷堬紝閵峰敭椤嶅悓姣斿闀?0%锛岃嚦94鍎勭編鍏冿紝涓昏鍙楀湅闅涙キ鍕欏拰 NIKE Direct 鐩撮姺妤嫏鐨勯洐浣嶆暩澧為暦鎺ㄥ嫊锛屼互鍙婂寳缇庡競鍫村拰 Sportswear 绯诲垪鐢㈠搧鐨勫挤鍕佽〃鐝?</p><p> Converse锛氫互涓嶈畩鍖巼瑷堬紝閵峰敭椤嶅悓姣斿闀?%锛岃嚦5.27鍎勭編鍏冿紝涓昏鍙楁瓙娲插拰浜炴床甯傚牬澧為暦鐨勬帹鍕?</p><p> 鎸夊湴鍗€锛?/p><p> 鍖楃編锛氶姺鍞鍚屾瘮澧為暦6%锛岃嚦41.45鍎勭編鍏?</p><p> 姝愭床銆佷腑鏉卞拰闈炴床锛氶姺鍞鍚屾瘮澧為暦11%锛岃嚦26.07鍎勭編鍏?</p><p> 澶т腑鑿崁锛氶姺鍞鍚屾瘮澶у24%锛岃嚦13.79鍎勭編鍏?</p><p> 浜炲お鍜屾媺缇庯細閵峰敭椤嶅悓姣斿闀?%锛岃嚦12.7鍎勭編鍏?</p><p> Nike 鍏徃钁ｄ簨鏈冧富甯吋 CEO Mark Parker 琛ㄧず锛氣€淣IKE Direct 鐩撮姺妤嫏鐨勫挤鍕佸鍕㈠拰鎴戝€戠殑娣卞叆鍓垫柊锛屾鍦ㄦ帹鍕曟暣鍊嬫キ鍕欑殑鍧囪 澧為暦銆備笉鏂峰寮风殑鏁稿瓧鍖栬兘鍔涗績閫叉垜鍊戣垏娑堣不鑰呭缓绔嬭伅绯伙紝涓︾偤鍏舵彁渚涙洿鍎唱鐨勬湇鍕欍€傗€?/p><p> Nike 鍏徃鍩疯鍓附瑁佸吋 CFO Andy Campion 琛ㄧず锛氣€滄垜鍊戠洰鍓嶇殑鍏ㄧ悆妤妇鍜岀泩鍒╄兘鍔涘闀峰嫝闋秴鍑虹灜鏈病骞寸殑闋愭湡銆傜洝绠″鍖尝鍕曠殑褰遍熆鎸佺簩澧為暦锛屼絾Nike 涓嶆柗鏀归潻缍撶嚐鏂瑰紡锛屼繚鎸佹キ绺惧闀凤紝鐐鸿偂鏉卞壍閫犲児鍊硷紝鍏嬫湇鐬€欎竴涓嶅埄鍥犵礌銆傗€?/p><p> Nike 鍏徃鍦ㄨ病鍫遍浕瑭辨渻璀颁笂琛ㄧず锛屽墠涓嶄箙锛岀偤绱€蹇靛叕鍙?鈥淛ust Do It鈥?寤ｅ憡瑾炴帹鍑?0鍛ㄥ勾鑰岀櫦浣堢殑瀹ｅ偝寤ｅ憡(鐢卞墠 NFL 鐞冨摗 Colin Kaepernick 鍙冩紨)锛屾帹鍕曠灜鍏徃鐨勭恫绔欒í鍟忔祦閲忎笂鍗囧拰鍓电磤閷勭殑娑堣不鑰呬簰鍕曟暩鎿氥€?/p><p> 閫欏墖寤ｅ憡鍦ㄨ繎鏈熺編鍦嬪紩鐧肩灜婵€鐑堢殑鐖珫銆?璧峰洜鏄?016骞达紝 Colin Kaepernick 鍦ㄨ垏鑸婇噾灞?9浜洪殜姣旇辰闁嬪鍓嶇殑濂忓湅姝岀挵绡€浠ュ柈鑶濊藩鍦扮殑鏂瑰紡鎶楄缇庡湅璀﹀療鑸囧鍚嶉潪姝﹁榛戜汉鐢㈢敓娌栫獊灏庤嚧鐨勬鎿婁簨浠躲€?閭ｄ簺寮风儓鍙嶆劅 Kaepernick鐨勬姉璀拌€呯敋鑷崇噿姣€鐬?Nike 鐞冮瀷锛屼甫鍛肩辈鎶靛埗鍏剁敘鍝併€傚湪寤ｅ憡鐧间綀寰岀殑绗簩澶╋紝Nike 鍏徃鑲″児杓冨墠涓€浜ゆ槗鏃ヤ笅璺?.2%銆?/p><p> 涓嶉亷锛屽湪鎺ヤ笅渚嗙殑骞惧懆鍏э紝涓€浜涘垎鏋愬斧鍜岀嚐閵峰皥鍌㈣〃绀猴紝浠栧€戦爯瑷堟柊寤ｅ憡鏈冨鍔犳秷璨昏€呭皪鍝佺墝鐨勮垐瓒ｄ甫鎺ㄥ嫊閵峰敭銆侼ike 鍏徃鍓囪〃绀猴紝鐢辨柤缇庡厓璧板挤锛岄爯瑷堝叏骞撮姺鍞灏囦互楂樺€嬩綅鏁镐笂婕层€?/p><p> Nike 鍏徃鐨勮偂鍍逛粖骞村凡绱▓涓婃疾35%銆?鏈?6鏃ユ敹鐩ゅ児83.7缇庡厓姣忚偂锛岃純鍓嶄竴浜ゆ槗鏃ヤ笅婊?.29%銆傝嚦灏戞湁浜斾綅鑿埦琛楀垎鏋愬斧鎻愰珮鐬皪 Nike 鍏徃鑲″児鐨勯爯鏈燂紝涓綅鍍圭偤姣忚偂87缇庡厓锛屾懇鏍瑰＋涓瑰埄鍒嗘瀽甯敋鑷冲皣鍏惰偂鍍归爯鏈熸彁鍗囪嚦姣忚偂103缇庡厓銆?/p><p></p> <p></p>
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