曾經紅極一時的喝eebok 如何淪落到要被拯救的
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璐忓晢缍?http://www.winshang.com2016骞?1鏈?4鏃?0:28渚嗚嚜锛氬ソ濂囧績鏃ュ牨
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鍘熷厛鐨?NFL 甯傚牬鏄鑰愬悏銆佸姜棣€佹剾杩仈绛夌摐鍒嗙殑锛屽嵆鍚勫偄鍒嗗垾璐婂姪骞炬敮鐞冮殜銆備絾鏄伅鐩熻獚鐐洪€欑ó鍟嗘キ妯″紡灏嶄粬鍊戣€岃█寰堣鍕曪紝鐩哥暥鏂艰嚜宸辫杩仩闆㈢灜涓€浜涢噸瑕佺挵绡€锛屾瘮濡傞殜鏈嶈ō瑷堛€佺敘鍝佸壍鏂板拰璩噺鐩ｇ銆?/p>
NFL 鎰忓湒鏀硅畩閫欑ó澶氬偄鍚堜綔鐨勬ā寮忎互鏇村ソ鍦版帉鎺?璩噺銆佹檪灏氬拰鍋ュ悍 鍜屽柈鍊嬪搧鐗屾簼閫氱殑鏁堢巼椤劧楂樻柤鍜屼笉鍚岀殑鍝佺墝鍛ㄦ棆銆傜暥鏅傦紝32 鏀殜浼嶉€茶鐬姇绁紝鍏朵腑鐨?30 鏀兘灏嶅拰閵宠窇鐨勫悎浣滆〃绀虹灜鏀寔銆傞€欏€嬪児鍊艰秴閬?2.5 鍎勭殑鍚堝悓璁撻姵璺戠殑鑲″児闅ㄥ嵆椋嗗崌鐬?25%锛屽湅闅涚煡鍚嶅害鐩寸窔涓婂崌锛屾敹鍏ヤ篃澶у锛岀偤 NFL 鐛ㄥ偄瑷▓鐨勬柊鐢㈠搧绶氫篃甯朵締鐬壍鏂扮殑娲诲姏銆?/p>
鍦ㄩ€欐ǎ鐨勪笂鍗囧嫝闋笅锛岄姵璺戝湪绗簩骞村張浠?1.5-1.75 鍎勭編鍏冩嬁涓嬬灜鍜?NBA銆乄NBA 鑷?03-04 璩藉闁嬪鐨勫崄骞寸崹鍌㈣磰鍔╁悎鍚屻€傚挨鍏舵槸鍓嶈€呭皪鏂兼彁鍗囬姵璺戝搧鐗岀殑閲嶈鎬э紝姝ゅ墠閫欎竴闋樺煙涓€鐩存槸灞柤鑰愬悏銆?/p>
閫欎唤鍚堝悓閭勮畵閵宠窇寰屼締鎴愮偤鐬編鍦嬬敺绫冭荡闆呭吀濂ч亱鏈冪殑瑁濆倷渚涙噳鍟嗭紝閭ｆ槸涓€鍊嬬禃浣崇殑鍝佺墝鐕熼姺姗熸渻銆?/p>
鎺ヤ笅渚嗗氨鏄湪 2004 骞存敹璩肩灜鐣舵檪缇庡湅鍦嬬睄鍐扮悆鑱洘 NHL 鐨勮磰鍔╁晢銆佸姞鎷垮ぇ鍝佺墝 CCM锛岄姵璺戜篃鍙栬€屼唬涔嬫垚鐐虹灜 NHL 鐨勮磰鍔╁晢銆?/p>
閵宠窇鍦?2001 骞磋垏鑹惧紬妫敖涓嬬灜绲傝韩浠ｈ█鍚堝悓锛屼娇寰?answer 绯诲垪澶ц常;2003 骞达紝绨戒笅濮氭槑鎵撻枊涓湅甯傚牬銆傛檪浠婚姵璺戠附瑁佺殑 Jay Margolis 涔熸妸閵宠窇鏃楄墻搴楅枊鍒扮灜鍖呮嫭鍊暒銆佹澅浜€侀仈鍗″湪鍏х殑鍏ㄧ悆鍚勫ぇ鍩庡競銆?/p>
鍦?NBA銆丯FL銆丯HL 涓夊ぇ鑱洘鍚堝悓鐨?淇濋璀疯埅 涓嬶紝鍐嶅姞涓婅伔妤悆鏄熶唬瑷€锛岄姵璺戝湪鍗佸勾澶氬墠鐨勭編鍦嬮亱鍕曞競鍫寸墷鐗㈠崰鎿氬競鍫寸涓夌殑浣嶇疆 銆?/p>
鐒惰€屽湪 2005 骞磋鎰涜开閬斾互 38 鍎勭編鍏冩敹璩煎緦锛岄姵璺戝氨闁嬪涓€鐩磋蛋涓嬪潯璺灜銆?/p>
鎰涜开閬斿咕涔庢槸鍦ㄦ敹璩间竴绲愭潫灏辨摖璧扮灜鐛ㄥ崰 NBA 甯傚牬鐨勯姵璺戯紝鍜岃伅鐩熺敖缃茬灜闀烽仈 11 骞?4 鍎勭編鍏冪殑鍚堝悓锛岃伅鐩熸柟闈篃瑾嶇偤渚嗚嚜寰峰湅鐨勬剾杩仈鏇存湁鍒╂柤 NBA 鍝佺墝鍦ㄦ瓙娲插拰浜炴床鐨勬帹寤?浜斿勾涔嬪緦鐨?2010 骞达紝闅ㄨ憲甯傚牬浠介鐨勭府灏忓拰璧板嫝涓嬫粦锛岄姵璺戜篃娌掕兘淇濅綇 NFL 鍚堝悓锛屽緦鑰呭拰鑰愬悏绾岀敖銆傛摎鑺辨棗閵€琛岀殑绲辫▓锛屼締鑷?NFL 鐨勬敹鐩婂彲瑙€锛岀敋鑷充竴搴﹀崰閵宠窇绺芥敹鍏ョ殑涓夊垎涔嬩簩銆?/p>
灏遍€欐ǎ锛岄毃钁楄劔闆笁澶ц伅鐩燂紝璐婂姪鐨勭悆鏄熼€愭几閫€褰癸紝閵宠窇鐝惧湪瀹屽叏琚憭妫勫湪绔舵妧鍫翠箣澶栫灜銆傚闅涗笂锛屽崄骞村墠鐐洪枊鎷撶編鍦嬪競鍫村拰鑰愬悏绔剁埈锛屾剾杩仈鏀惰臣閵宠窇鏅傦紝浜岃€呯殑浜掕鎬у氨琚唱鐤戙€傛剾杩仈鏃椾笅鏈夊畾浣嶆疆娴佹檪灏氱殑涓夎憠鑽夈€侀珮绔墠琛涚殑 Y-3 銆佷互鍙婇嚌灏嶆洿骞磋紩缇ら珨鐨?Neo锛岀暀绲﹂姵璺戠殑绌洪枔鐩哥暥鏈夐檺銆?/p>
鍏剁祼鏋滃氨鏄姵璺戠殑鍝佺墝瀹氫綅瓒婁締瓒婃ā绯婏紝娑堣不鑰呭皪閵宠窇涔熸矑鏈変竴鍊嬮鏄庣殑褰㈣薄鎰熺煡銆傜暥鏅傚江鍗氱ぞ鏈変竴绡囨枃绔犳寚鍑猴紝閫欐鏀惰臣濡傛灉鑳借畵鎰涜开閬斿緱浠ュ皥瑷婚爞灏栬ō瑷?楂樼甯傚牬)锛岃€岃畵閵宠窇濉涓甯傚牬锛屽洖姝哥暥鍒濊畵浠栧€戣蛋绱呯殑濂冲瓙鍋ヨ韩闉嬩箣椤炵殑鐢㈠搧锛岀瀯婧栦笉鍙冭垏绔舵妧闋呯洰鐨勬櫘閫氬ぇ鐪撅紝鍫呮寔 hip hop 绛栫暐锛岃涓嶅畾灏嶉洐鏂归兘鏈夌泭銆?/p>
閵宠窇鍦ㄥ競鍫村畾浣嶆柟闈笉鏄矑鍋氬嚭閬庡槜瑭︺€傚緸鎰涜开閬旇嚜 2006 骞寸殑璨″牨鍙互鐪嬪嚭锛岄姵璺戞鍦ㄧ洝鍔涜鏁寸瓥鐣ワ紝杞夋姇鍋ヨ韩妤拰寰╁埢缍撳吀銆?008 骞寸殑璨″牨鎻愬埌鐬姵璺戠暥鏅傜殑涓昏绛栫暐 璁撳仴韬畩寰楄畵浜烘剦蹇紝璁撶敺鐢峰コ濂抽兘鏈夋鏈冨鐝捐嚜宸卞湪閬嬪嫊涓婄殑娼涜兘 銆備絾涔嬪緦涓︽矑鏈変粈楹艰捣鑹层€?/p>
杞夋鍑虹従鍦?2010 骞?閵宠窇鍦ㄩ€欏勾鎼笂鐬柊鑸堝仴韬搧鐗?CrossFit锛屻€婂ソ濂囧績鏃ュ牨銆嬪湪閫欑瘒瑙ｈ畝 CrossFit 娴佽鑴堢怠鐨勬枃绔犱腑鍫遍亾閬庨姵璺戝緸涓殑鐛茬泭锛屽ぇ姒傛槸鍥犵偤鍢楀埌鐬敎闋紝2013 骞达紝閵宠窇鍏堝緦鍜屾柊瑗胯槶鍋ヨ韩鍝佺墝 Les Mills 锛屼互鍙婅璀界偤 鍦扮崉闅滅璩借窇 鐨?Spartan Race 绨界磩锛岄€蹭竴姝ユ摯澶х灜鑷繁鍦ㄥ仴韬競鍫寸殑褰遍熆鍔涖€?/p>
绲傛柤鍦?2014 骞达紝鐐虹灜閲嶆柊鎵惧洖娑堣不鑰咃紝涔熺偤鐬笉鍐嶈窡闆嗗湗鍏у叾浠栧搧鐗屾墦鏋讹紝鎰涜开閬旂偤閵宠窇閲嶆柊瑷▓鐬搧鐗岀瓥鐣ワ細闂滆ɑ鍋ヨ韩甯傚牬銆傞姵璺戦倓灏囪嚜宸辩殑 logo 鏀规垚鐬笁瑙掑舰锛屼唬琛ㄥ仴搴风殑鐢熸椿鏂瑰紡甯朵締鐨勭敓鐞嗐€佸績鐞嗗拰绀句氦楂旈銆?/p>
2015 骞村垵锛岄姵璺戞帹鍑虹灜鍏徃閬庡幓 10 骞翠締鏈€澶ц妯＄殑涓€杓搧鐗屾帹寤ｆ椿鍕曪紝涓婚瀹氱偤鐧兼帢鑷韩妤甸檺銆佹洿鐐哄挤澶х殑鑷繁鐨?Be More Human 銆傚湪鏈€鏃╅枊濮嬬殑鍖楃編鍗€鎺ㄥ唬涓紝瓒呯礆纰楀唬鍛娿€佷簰鍕曠恫绔欎箣椤炵殑鎵嬫硶閮借鐢ㄤ笂鐬紝鍦ㄧぞ浜ょ恫绲′笂涔熺嵅寰楃灜濂借銆?/p>
閫欐鎺ㄥ唬鐨勫獟楂旈爯绠楄秴閬庡崈钀礆缇庡厓銆傛牴鎿?Kantar Media 鎻愪緵鐨勬暩鎿氾紝閵宠窇鍦ㄦ鍓嶅咕骞撮枔鍓婃笡鐬唬鍛婇爯绠楋紝寰?2010 骞寸殑 7520 钀編鍏冧笅闄嶅埌 2013 骞寸殑 2170 钀編鍏冦€傞€欎篃鏄粬鍊戜綆杩风殑甯傚牬琛ㄧ従鐨勫師鍥犱箣涓€銆?/p>
鐩＄瀹氫綅鍋ヨ韩甯傚牬璁撴キ绺炬湁鎵€濂借綁锛屼絾閵宠窇鐕熸敹鍗犳剾杩仈绺界嚐鏀剁殑姣旈噸宸茬稉寰?2006 骞寸殑 20%锛岃穼鍒扮灜鐝惧湪鐨?10%銆傛鍓嶄篃骞炬鍌冲嚭鎰涜开閬旀渻鍑哄敭閵宠窇鐨勬秷鎭€?/p>
涓嶉亷鐝惧湪锛屾柊浠?CEO Kasper 鏄庣⒑瑾灜锛?涓嶈常锛屾槸鏅傚€欏湪閵宠窇涓婃姇鍏ラ洐鍊嶇殑绮惧姏鐬€?绨°€佺簿鎴愮偤閫欐鏁存敼瑷堝妰鐨勬牳蹇冦€傞櫎鐬棞搴楋紝閭勬渻瑁佸摗 150 浜恒€?/p>
涓€鍊嬫搧鏈?116 骞存鍙茬殑鍝佺墝璧板埌浠婂ぉ閫欐涓嶅厤璁撲汉鍞忓檽銆傚畠鐨勫壍濮嬩汉 Joseph Foster 鍦?14 姝叉檪灏辩櫦鏄庣灜鑷繁鐨勯嚇闉嬶紝20 姝蹭笉鍒颁究鍓电珛鐬姵璺戝墠韬?J.W.Foster 鍏徃鍦ㄨ嫳鍦嬭常闉?1924 骞达紝鑻卞湅閬嬪嫊鍝℃鏄┛钁楅姵璺戦瀷鍙冨姞鐬反榛庡ェ閬嬫渻;1982 骞达紝浠栧€戞帹鍑虹灜绗竴娆惧皥鐐哄コ鎬цō瑷堢殑鍋ヨ韩闉?Reebok Freestyle aerobics shoe锛屼竴鑸夋垚鐐虹暥鏅傛渶鏆㈤姺鐨勯瀷 濡備粖鍥炴鍋ヨ韩甯傚牬锛屼技涔庢槸涓€鍊嬭吉鍥炪€?/p>
浣?Kasper Rorsted 鍒板簳鎵撶殑鏄粈楹肩畻鐩や汉鍊戦倓涓嶆竻妤氾紝鐪熺殑鏄鍔涙尳鐙傜€撅紝閭勬槸闅绘槸鎯宠璩ｅ€嬪ソ鍍归將鍛?</p>
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by celr9258288
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