愛迪達為何不斷收編人氣明星作為品牌代言人？ (4)
中文(简体) Public
<a href="http://www.hiishop.com/">adidas 瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慳didas 瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨刟didas澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">璐忓晢缍?http://www.winshang.com2017骞?6鏈?3鏃?0:20渚嗚嚜锛氫笘鐣屾湇瑁濋瀷甯界恫 鏍稿績鎻愮ず锛氭剾杩仈鍦ㄥぇ涓彲鍗€鐨勪唬瑷€浜洪櫍瀹瑰挤澶э紝涓昏闆嗕腑鍦?鎰涜开閬?superstar slip 鍜孉didas Originals鍜宎didas NEO鍏╁€嬬郴鍒椾笂銆?/div>
璐忓晢缍?http://www.winshang.com2017骞?6鏈?3鏃?0:20渚嗚嚜锛氫笘鐣屾湇瑁濋瀷甯界恫
鏍稿績鎻愮ず锛氭剾杩仈鍦ㄥぇ涓彲鍗€鐨勪唬瑷€浜洪櫍瀹瑰挤澶э紝涓昏闆嗕腑鍦?a href="http://www.hiishop.com/product/adidas-superstar-gp2307/">鎰涜开閬?superstar slip</a>鍜孉didas Originals鍜宎didas NEO鍏╁€嬬郴鍒椾笂銆?
楣挎櫁锛岀洰鍓嶅湅鍏ф渶鐐欐墜鍙啽鐨勫妯傛槑鏄熶箣涓€锛屽湪涓€鍊嬪鏈堝墠鐧间綀鐨?017骞翠腑鍦嬫渶鍏峰晢妤児鍊兼槑鏄熸涓紝楣挎櫁楂樺眳绗竷浣嶏紝鍚屾檪涔熸槸涔濋浂寰屽晢妤児鍊肩涓€浜猴紝鎰涜开閬斿湪涓湅甯傚牬灏ょ偤閲嶈閬嬪嫊浼戦枒鍜屽コ鎬у競鍫达紝鍥犳锛屾剾杩仈鍦ㄥぇ涓彲鍦板崁缍茬緟鐬竴澶ф壒濞涙▊鏄庢槦鐐哄搧鐗屼唬瑷€锛岀従鍦紝楣挎櫁姝ｅ紡鍔犲叆鍏朵腑锛屾垚鐐?a href="http://www.hiishop.com/product/adidas-superstar-cm8080/">adidas superstar 鍙扮仯</a>鍜孉didas Originals鐨勫ぇ涓彲鍗€鍝佺墝褰㈣薄浠ｈ█浜恒€?/p>
</p>
楣挎櫁鍓嶅線姝︽饥鍑哄腑鐬剾杩仈涓夎憠鑽夌殑鏂板搧鐧间綀鏈冮枊骞曞紡</p>
鎰涜开閬斿湪澶т腑鑿崁鐨勪唬瑷€浜洪櫍瀹瑰挤澶э紝涓昏闆嗕腑鍦╝didas Originals鍜宎didas NEO鍏╁€嬬郴鍒椾笂銆傚叾涓劖鎰峰拰閮噰娼斾富瑕佷唬瑷€adidas NEO锛屾棭骞撮枔Angelababy鍜屽江鏂兼檹涔熷湪闄ｄ腑锛岀従鍦ˋngelababy宸茬稉杞夊埌鐬璦didas Originals闄ｇ嚐锛岃€屽江鏂兼檹鍓囦富瑕佷唬瑷€閬嬪嫊绯诲垪銆俛didas Originals闄ｇ嚐灏卞彲浠ョ敤澶х墝闆查泦渚嗗舰瀹圭灜锛岄櫎鐬瑼ngelababy锛岄倓鏈夐櫝濂曡繀銆佽寖鍐板啺鍜屽惓浜﹀嚒锛岀従鍦ㄥ張鍔犲叆鐬箍鏅椼€傛澶栵紝寮甸垶鐢唬瑷€鐨勫墖鏄剾杩仈濂冲瓙瑷撶反绯诲垪銆傚彲浠ヨ锛屾剾杩仈姝ｅ湪鏈€澶ч檺搴︾殑淇樼嵅涓湅甯傚牬涓殑骞磋紩鍙楃溇銆?/p>
鍏跺楣挎櫁浣滅偤adidas Originals浠ｈ█浜轰篃鎵嶄竴鍊嬪鏈堛€傚氨鍦?鏈?1鏃ヤ笂鍗堬紝涓€鐩存挱鐨刟didas Originals瀹樻柟鐩存挱闁撳仛鐬竴鍫村彶涓?鏈€鍖し鎵€鎬?鐨勭洿鎾紝鐒℃暩缍插弸鐩憲灞忓箷涓婂畨闈滃湴闁冪垗钁楃殑鍊掕▓鏅傜墝锛?/p>
鍊掕▓鏅傜墝浠嶇劧涓嶅仠鍦拌畩鍖栬憲鏁稿瓧锛岀洿鍒板€掕▓鏅?灏忔檪鍗?1锛?7鍒嗛枊濮嬶紝閺￠牠涓枊濮嬪嚭鐝鹃箍闋暙闈紝閺￠牠鍒囨彌鏅傚€欎篃鍋舵湁楣块牠鐣潰璺冲嚭锛屽紩鐖嗗湇瑙€缇ょ溇鐨勫ソ濂囧績銆傜暥鍊掕▓鏅傜祼鏉燂紝閺￠牠瑁￠暦鏅傞枔娴従鍑轰竴鍊嬮牀鏈夋湭渚嗘劅銆佸あ骞绘劅鐨勯箍闋紝涔嬪墠閱為噣鐬?鍊嬪皬鏅傜殑鎳稿康鍕㈣兘锛岀珛鍒诲紩鐖嗙灜鎵€鏈夌ぞ浜ゅ钩鑷哄強楣挎櫁鐨勭矇绲茬兢銆?2榛?7鍒嗭紝adidas Originals瀹樻柟寰崥閫氶亷绉掓媿涓婂偝 鍏ㄦ柊澶т腑鑿崁鍝佺墝褰㈣薄浠ｈ█浜洪箍鏅?寤ｅ憡瑕栭牷銆傛墍鏈夋嚫蹇垫渶绲傚湪姝ゅ埢寮曠垎锛屾墍鏈夌殑鎳稿康涔熺祩寰椾互閲嬫嚪銆?2榛?7鍒?27鍒嗕唬琛ㄩ箍鏅椾粖骞村墰濂?7姝诧紝鑰?涔熸槸楣挎櫁鑸囩矇绲插€戜箣闁撶殑骞搁亱瀵嗙⒓锛岀洿鎾檪闀?灏忔檪20鍒?楣挎櫁鐨勭敓鏃ュ氨鏄?鏈?0鏃ャ€傜劇鏁搁箍鏅楃殑绮夌挡鍦ㄨ嚜宸辩殑绀句氦骞宠嚭鐣欒█锛屽姝ゅ婧鸿嚜宸辩殑浠ｈ█浜猴紝鎰涜开閬?涓夎憠鑽?鏄涓€鍌€?/p>
</p>
adidas Originals瀹樻柟寰崥鐧间綀鐧艰█浜烘秷鎭儏鍍呭崐灏忔檪鏅傞枔锛岃綁鐧奸噺灏卞凡绐佺牬浜旇惉銆傞箍鏅楀湪骞磋紩绮夌挡缇ら珨涓殑褰遍熆鍔涘彲瑕嬩竴鏂戯紝灏遍€ｄ竴鐩存挱鐨勬瘝鍏徃 涓€涓嬬鎶€闆嗗湗CEO闊撳潳涔熷湪寰崥鎰熸叏锛?涓€鐩存挱鍓涘墰绲愭潫鐬竴鍫村彶涓婃渶 鍖し鎵€鎬?鐨勭洿鎾紝鍏ㄧ▼闀烽仈4灏忔檪20鍒嗗儏鍥涘€嬮潨鎱嬮彙闋垏鎻涳紝娌掓湁涓€鍊嬩汉鍑虹従锛屼絾绱▓瑙€鐪嬩汉娆＄珶閬?772.6钀€傜┒绔熷湪鐜╀粈楹煎憿锛熼€欓杭鐕掕叇銆?寤ｅ憡椤炲皥妤収瀹硅櫉 寤ｅ憡闁€ 寰崥杞夌櫦闊撳潳寰崥绋憋細 鏁㈢帺灏辫兘璐忥紒绉诲嫊瑕栭牷鏂扮帺娉曪紝灏辩湅浣犳暍涓嶆暍鐜╋紒 椤炰技灏堟キ浜哄＋鐨勮◣璜栵紝浠ュ強鐢遍箍鏅楃矇绲插紩鐧肩殑鐔辫锛岃嚜鐒惰€岀劧鍦版鎴愮灜鎰涜开閬?涓夎憠鑽?姝ゆ鍓垫剰鐩存挱鐕熼姺鐨勪簩娆″偝鎾€?/p>
</p>
璜稿鐨勫唬鍛婁汉鍦ㄥ攺鍣擄紝鎰涜开閬?涓夎憠鑽?灏?鐩存挱+鐭闋?寰崥 纰哄鐜╁嚭鐬柊鑺辨ǎ锛屼篃姝ｅ鍏舵墍鍊″皫鐨勭簿绁?鐢ㄥ壍鎰忛粸鐕冨師鍓电簿绁炪€傚皪鏂兼瘡涓€鍊嬪唬鍛婄嚐閵蜂汉渚嗚锛岀劇璜栨槸鐩存挱閭勬槸鐭闋汇€佸井鍗氾紝閮藉凡涓嶆槸鏂伴鐨勫獟浠嬫笭閬撶灜锛屼絾鎰涜开閬旂敤鐠扮挵鐩告墸鐨勫壍鎰忓皣閫欎簺濯掍粙涓茶伅璧蜂締锛岀祩浠ゅ叾鐢㈢敓鐬笉鍙爯浼扮殑鐖嗙櫦鍔涖€?/p>
鍦ㄩ€欏牬鍓垫剰榛炵噧鍘熷壍绮剧鐨勭嚐閵锋埌褰逛腑锛屼竴涓嬬鎶€鏃椾笅鐨勪竴鐩存挱銆佺鎷嶈捣鍒扮灜闂滈嵉鎬т綔鐢ㄣ€傚湪鐪惧鐨勭洿鎾拰鐭闋绘噳鐢ㄤ腑锛屼竴鐩存挱/绉掓媿鑸囧井鍗氭湁钁楀ぉ鐒剁殑濂戝悎搴︼紝鍔犱笂濯掗珨鑷韩鍎嫝锛屽畠鍊戞壙杓夌灜鏇村挤澶х殑绀句氦闂滅郴閺堛€傚啀鑰咃紝涓€鐩存挱鍜岀鎷嶆湰韬槸鑸囧妯傚湀闂滅郴鏈€杩戠殑涓€鍌㈠钩鑷猴紝骞宠嚭鍏ラ瓒呴亷3000+鏄庢槦锛岀疮绌嶇矇绲叉暩閲忚秴閬?0鍎勶紙鍖呭惈閲嶅悎绮夌挡鏁革級锛屾帹鍕曞搧鐗屽湪鐭檪闁撳収閬斿埌瑁傝畩寮忕殑鍌虫挱鏁堟灉锛屽氨鎴愮偤鑷劧鑰岀劧鐨勪簨鎯呯灜銆?/p>
鎰涜开閬斾箣鎵€浠ュ湪鏀剁緟濞涙▊浠ｈ█浜烘柟闈㈡▊姝や笉鐤诧紝闄ょ灜闁嬬櫦绮夌挡缍撴繜鐨勬剰鍦栦箣澶栵紝涔熸槸鐐虹灜鎻愬墠涓嬫墜锛屾姷绂︾鐖皪鎵嬬殑鍦嶅壙銆傛鎵€璎傛鎵撳嚭闋偿锛屾剾杩仈鍦ㄤ腑鍦嬪競鍫撮ⅷ闋鍕侊紝寰堝鍦嬪鐭ュ悕楂旇偛鍝佺墝涔熼枊濮嬫晥娉曟剾杩仈鐨勭嚐閵锋ā寮忋€傞櫎鐬櫦鍔涙槑椤殑褰Μ涔嬪锛岄姵璺戜篃绨界磩鐬櫝鍋夐渾锛孨ew Balance鍓囪垏榛冨瓙闊滄敎鎵嬶紝涓€鍫?灏忛鑲?鐨勬埌鐖凡缍撴墦闊裤€?/p>
鎰涜开閬旂殑寰╄槆寰堝ぇ绋嬪害寰楃泭鏂糰didas Originals鎺€璧风灜涓€鑲″京鍙らⅷ锛孲tan Smith銆丼uperstar鍜孨MD绛夐瀷娆鹃兘鎴愮灜缍茬磪鐖嗗搧锛岄€欎篃甯跺嫊鐬叕鍙告暣楂旀キ绺炬彁鍗囷紝灏ゅ叾鍦ㄥ寳缇庡拰澶т腑鑿崁甯傚牬鏇寸偤鏄庨’銆?/p>
鐝惧湪鎰涜开閬斾粛铏曟柤妤妇涓婂崌鏈燂紝2016璨″勾锛岄泦鍦樺湪澶т腑鑿崁甯傚牬鐨勭嚐鏀舵毚婕?7.5%鑷?0鍎勬瓙鍏冿紝鑰屼笖姝ｅ湪閫愭绺皬鑸囧寳缇庡競鍫寸殑宸窛锛岀浉淇″湪涓嶉仩鐨勫皣渚嗭紝澶т腑鑿崁寰堟湁鍙兘鎴愮偤鎰涜开閬旀渶澶х殑娴峰甯傚牬銆?017璨″勾鐨勭涓€瀛ｅ害锛岄泦鍦樼辜绾屼氦鍑虹灜楂樻柤鍒嗘瀽甯爯鏈熺殑鎴愮妇鍠紝鍏朵腑澶т腑鑿崁鐨勯姺鍞鍚屾瘮澧為暦鐬?0%锛岄洊鐒剁暐钀藉緦鏂煎寳缇庡競鍫达紝浣嗘槸鍦ㄥ叿楂旈姺鍞涓婂凡缍撹兘澶犱互寰急鍎嫝钃嬮亷鍖楃編甯傚牬鐬€備笉闅绘槸鎰涜开閬斿搧鐗岋紝灏遍€ｉ姵璺戦兘閷勫緱鐬墠鎵€鏈湁鐨勬疾骞咃紝閫欎篃涓昏鏄簿鐬仴韬啽浠ュ強寰╁彜棰ㄧ殑鍏夌灜銆?/p>
鎿氶泦鍦楥EO鍗℃柉甯?缇呮€濆痉閫忛湶锛屼粖骞寸殑閵峰敭椤嶅闀风洰妯欎粛鏈冪董鎸佸湪11%-13%閫欏€嬪崁闁擄紝鍒╂饯闋愭湡闋愯▓鑳介仈鍒?2-12.25鍎勬瓙鍏冦€傜浉姣旀柤鍘诲勾鍥涙鎻愰珮鐩堝埄鐩锛屾湁鍒嗘瀽瑾嶇偤缇呮€濆痉鐨勭洰妯欐湁浜涗繚瀹堬紝鐢氳嚦涔熸湁浜鸿獚鐐猴紝鎰涜开閬旀帴涓嬩締骞惧鐨勮〃鐝炬渻鏈夋墍涓嬫粦銆?/p>
鍥涙湀搴曪紝缇呮€濆痉瑕嚜椐曡嚚涓婃捣锛岄€欒冻浠ヨ瓑鏄庢剾杩仈灏嶆柤涓湅甯傚牬鐨勯噸瑕栥€備粬鍦ㄩ噰瑷腑琛ㄧず锛屼腑鍦嬪競鍫寸殑娼涘姏閭勬矑鏈夊畬鍏ㄨ鎸栨帢锛屽埌2020骞达紝闆嗗湗灏囧湪鍘熸湁涓€钀枔闁€搴楃殑鍩虹涓婃柊澧?000闁撻杸搴椼€傚彟澶栧湪2019骞达紝闆嗗湗閭勬渻鍦ㄨ槆宸炪€佸ぉ娲ヤ箣澶栨柊澧炰竴铏曞垎閵蜂腑蹇冦€?/p>
閫欑ó鎿村嫉鍕㈠繀鏈冨奖闊块泦鍦樺湪澶т腑鑿崁甯傚牬鐨勭泩鍒╂儏娉侊紝鍥犳锛屽鏋滄矑鏈夎冻澶犵殑閵峰敭浣滄敮鎾愶紝缇呮€濆痉涔熶笉鏁㈠姝ゆ縺閫层€傝€屼笖浠栦篃鎵胯獚锛屼腑鍦嬬殑绶氫笅闆跺敭妤鍦ㄦ斁绶╄叧姝ワ紝鎳夎┎灏嶄腑鍦嬪競鍫翠繚鎸佸悎鐞嗗湴璎规厧鎱嬪害銆?/p>
鎰涜开閬旈泦鍦樺ぇ涓彲鍗€钁ｄ簨绺界稉鐞嗛珮鍢夌Ξ鍧﹁█锛屽爡鎸侀亱鍕曟檪灏氱殑鐢㈠搧绛栫暐璁撴剾杩仈鍦ㄤ腑鍦嬪競鍫村彇寰楁垚鍔熴€傝€岃珖鍒拌垏灏嶆墜鐨勭鐖紝缇呮€濆痉琛ㄧず锛屾剾杩仈棣栧厛闂滆ɑ鐨勬槸娑堣不鑰呫€傜殑纰猴紝鎰涜开閬旂殑鍕欏璁撹嚜宸遍噸鍥炵鐖粚閬撱€?/p>
鎸夌収鏈€鏂扮殑浜斿勾瑷堝妰锛屽埌2020骞达紝鎰涜开閬旀渻鎶婇姺鍞鎻愬崌鑷?50鍎勭編鍏冿紝鎭板ソ鏄€愬悏500鍎勭編鍏冪洰妯欑殑涓€鍗婏紝闆欐柟鐨勫樊璺濆湪绺皬銆傝鎯冲鐝鹃€欐ǎ鐨勭洰妯欙紝鏃㈠畾鎬濊矾涓嶆渻璁婏紝Adidas Originals鐨勫咕鍊嬬垎娆句緷鐒惰鎵涜捣澶ф棗锛屾瘮濡傜稉鍏哥殑灏忕櫧闉婼tan Smith锛岄€欏€嬮瀷娆惧湪閬庡幓40骞寸殑绱▓閵烽噺宸茬稉绐佺牬鐬?000钀洐锛屽彲璎傞暦鐩涗笉琛般€?/p>
缇庡湅鐭ュ悕楂旇偛鐢ㄥ搧闆跺敭鍟咶oot Locker鐨凜EO杩厠 绱勭堪閬滆繎鏃ヨ〃绀猴紝adidas Originals鐨凷tan Smith鍜孲uperstar宸茬稉鐔遍姺鐬お闀锋檪闁擄紝浠讳綍鐢㈠搧鐨勬祦琛岄兘鏄湁鍛ㄦ湡鎬х殑銆傛剾杩仈鐣剁劧瑕侀樆姝㈤€欑ó鎯呮硜鐧肩敓銆傛垜鍊戝繀闋堣鎵胯獚锛屼笉鍚屽競鍫村皪鐢㈠搧鐨勬帴鍙楀害涔熸槸涓嶅悓鐨勶紝缇庡湅鍜屼腑鍦嬪氨鏈冨ぇ涓嶄竴妯ｃ€?/p>
</p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.hiishop.com/cate/nmd/">adidas nmd 鍙扮仯</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞adidas 瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.hiishop.com/">http://www.hiishop.com/</a>;锛?
璐忓晢缍?http://www.winshang.com2017骞?6鏈?3鏃?0:20渚嗚嚜锛氫笘鐣屾湇瑁濋瀷甯界恫
鏍稿績鎻愮ず锛氭剾杩仈鍦ㄥぇ涓彲鍗€鐨勪唬瑷€浜洪櫍瀹瑰挤澶э紝涓昏闆嗕腑鍦?a href="http://www.hiishop.com/product/adidas-superstar-gp2307/">鎰涜开閬?superstar slip</a>鍜孉didas Originals鍜宎didas NEO鍏╁€嬬郴鍒椾笂銆?
楣挎櫁锛岀洰鍓嶅湅鍏ф渶鐐欐墜鍙啽鐨勫妯傛槑鏄熶箣涓€锛屽湪涓€鍊嬪鏈堝墠鐧间綀鐨?017骞翠腑鍦嬫渶鍏峰晢妤児鍊兼槑鏄熸涓紝楣挎櫁楂樺眳绗竷浣嶏紝鍚屾檪涔熸槸涔濋浂寰屽晢妤児鍊肩涓€浜猴紝鎰涜开閬斿湪涓湅甯傚牬灏ょ偤閲嶈閬嬪嫊浼戦枒鍜屽コ鎬у競鍫达紝鍥犳锛屾剾杩仈鍦ㄥぇ涓彲鍦板崁缍茬緟鐬竴澶ф壒濞涙▊鏄庢槦鐐哄搧鐗屼唬瑷€锛岀従鍦紝楣挎櫁姝ｅ紡鍔犲叆鍏朵腑锛屾垚鐐?a href="http://www.hiishop.com/product/adidas-superstar-cm8080/">adidas superstar 鍙扮仯</a>鍜孉didas Originals鐨勫ぇ涓彲鍗€鍝佺墝褰㈣薄浠ｈ█浜恒€?/p>
</p>
楣挎櫁鍓嶅線姝︽饥鍑哄腑鐬剾杩仈涓夎憠鑽夌殑鏂板搧鐧间綀鏈冮枊骞曞紡</p>
鎰涜开閬斿湪澶т腑鑿崁鐨勪唬瑷€浜洪櫍瀹瑰挤澶э紝涓昏闆嗕腑鍦╝didas Originals鍜宎didas NEO鍏╁€嬬郴鍒椾笂銆傚叾涓劖鎰峰拰閮噰娼斾富瑕佷唬瑷€adidas NEO锛屾棭骞撮枔Angelababy鍜屽江鏂兼檹涔熷湪闄ｄ腑锛岀従鍦ˋngelababy宸茬稉杞夊埌鐬璦didas Originals闄ｇ嚐锛岃€屽江鏂兼檹鍓囦富瑕佷唬瑷€閬嬪嫊绯诲垪銆俛didas Originals闄ｇ嚐灏卞彲浠ョ敤澶х墝闆查泦渚嗗舰瀹圭灜锛岄櫎鐬瑼ngelababy锛岄倓鏈夐櫝濂曡繀銆佽寖鍐板啺鍜屽惓浜﹀嚒锛岀従鍦ㄥ張鍔犲叆鐬箍鏅椼€傛澶栵紝寮甸垶鐢唬瑷€鐨勫墖鏄剾杩仈濂冲瓙瑷撶反绯诲垪銆傚彲浠ヨ锛屾剾杩仈姝ｅ湪鏈€澶ч檺搴︾殑淇樼嵅涓湅甯傚牬涓殑骞磋紩鍙楃溇銆?/p>
鍏跺楣挎櫁浣滅偤adidas Originals浠ｈ█浜轰篃鎵嶄竴鍊嬪鏈堛€傚氨鍦?鏈?1鏃ヤ笂鍗堬紝涓€鐩存挱鐨刟didas Originals瀹樻柟鐩存挱闁撳仛鐬竴鍫村彶涓?鏈€鍖し鎵€鎬?鐨勭洿鎾紝鐒℃暩缍插弸鐩憲灞忓箷涓婂畨闈滃湴闁冪垗钁楃殑鍊掕▓鏅傜墝锛?/p>
鍊掕▓鏅傜墝浠嶇劧涓嶅仠鍦拌畩鍖栬憲鏁稿瓧锛岀洿鍒板€掕▓鏅?灏忔檪鍗?1锛?7鍒嗛枊濮嬶紝閺￠牠涓枊濮嬪嚭鐝鹃箍闋暙闈紝閺￠牠鍒囨彌鏅傚€欎篃鍋舵湁楣块牠鐣潰璺冲嚭锛屽紩鐖嗗湇瑙€缇ょ溇鐨勫ソ濂囧績銆傜暥鍊掕▓鏅傜祼鏉燂紝閺￠牠瑁￠暦鏅傞枔娴従鍑轰竴鍊嬮牀鏈夋湭渚嗘劅銆佸あ骞绘劅鐨勯箍闋紝涔嬪墠閱為噣鐬?鍊嬪皬鏅傜殑鎳稿康鍕㈣兘锛岀珛鍒诲紩鐖嗙灜鎵€鏈夌ぞ浜ゅ钩鑷哄強楣挎櫁鐨勭矇绲茬兢銆?2榛?7鍒嗭紝adidas Originals瀹樻柟寰崥閫氶亷绉掓媿涓婂偝 鍏ㄦ柊澶т腑鑿崁鍝佺墝褰㈣薄浠ｈ█浜洪箍鏅?寤ｅ憡瑕栭牷銆傛墍鏈夋嚫蹇垫渶绲傚湪姝ゅ埢寮曠垎锛屾墍鏈夌殑鎳稿康涔熺祩寰椾互閲嬫嚪銆?2榛?7鍒?27鍒嗕唬琛ㄩ箍鏅椾粖骞村墰濂?7姝诧紝鑰?涔熸槸楣挎櫁鑸囩矇绲插€戜箣闁撶殑骞搁亱瀵嗙⒓锛岀洿鎾檪闀?灏忔檪20鍒?楣挎櫁鐨勭敓鏃ュ氨鏄?鏈?0鏃ャ€傜劇鏁搁箍鏅楃殑绮夌挡鍦ㄨ嚜宸辩殑绀句氦骞宠嚭鐣欒█锛屽姝ゅ婧鸿嚜宸辩殑浠ｈ█浜猴紝鎰涜开閬?涓夎憠鑽?鏄涓€鍌€?/p>
</p>
adidas Originals瀹樻柟寰崥鐧间綀鐧艰█浜烘秷鎭儏鍍呭崐灏忔檪鏅傞枔锛岃綁鐧奸噺灏卞凡绐佺牬浜旇惉銆傞箍鏅楀湪骞磋紩绮夌挡缇ら珨涓殑褰遍熆鍔涘彲瑕嬩竴鏂戯紝灏遍€ｄ竴鐩存挱鐨勬瘝鍏徃 涓€涓嬬鎶€闆嗗湗CEO闊撳潳涔熷湪寰崥鎰熸叏锛?涓€鐩存挱鍓涘墰绲愭潫鐬竴鍫村彶涓婃渶 鍖し鎵€鎬?鐨勭洿鎾紝鍏ㄧ▼闀烽仈4灏忔檪20鍒嗗儏鍥涘€嬮潨鎱嬮彙闋垏鎻涳紝娌掓湁涓€鍊嬩汉鍑虹従锛屼絾绱▓瑙€鐪嬩汉娆＄珶閬?772.6钀€傜┒绔熷湪鐜╀粈楹煎憿锛熼€欓杭鐕掕叇銆?寤ｅ憡椤炲皥妤収瀹硅櫉 寤ｅ憡闁€ 寰崥杞夌櫦闊撳潳寰崥绋憋細 鏁㈢帺灏辫兘璐忥紒绉诲嫊瑕栭牷鏂扮帺娉曪紝灏辩湅浣犳暍涓嶆暍鐜╋紒 椤炰技灏堟キ浜哄＋鐨勮◣璜栵紝浠ュ強鐢遍箍鏅楃矇绲插紩鐧肩殑鐔辫锛岃嚜鐒惰€岀劧鍦版鎴愮灜鎰涜开閬?涓夎憠鑽?姝ゆ鍓垫剰鐩存挱鐕熼姺鐨勪簩娆″偝鎾€?/p>
</p>
璜稿鐨勫唬鍛婁汉鍦ㄥ攺鍣擄紝鎰涜开閬?涓夎憠鑽?灏?鐩存挱+鐭闋?寰崥 纰哄鐜╁嚭鐬柊鑺辨ǎ锛屼篃姝ｅ鍏舵墍鍊″皫鐨勭簿绁?鐢ㄥ壍鎰忛粸鐕冨師鍓电簿绁炪€傚皪鏂兼瘡涓€鍊嬪唬鍛婄嚐閵蜂汉渚嗚锛岀劇璜栨槸鐩存挱閭勬槸鐭闋汇€佸井鍗氾紝閮藉凡涓嶆槸鏂伴鐨勫獟浠嬫笭閬撶灜锛屼絾鎰涜开閬旂敤鐠扮挵鐩告墸鐨勫壍鎰忓皣閫欎簺濯掍粙涓茶伅璧蜂締锛岀祩浠ゅ叾鐢㈢敓鐬笉鍙爯浼扮殑鐖嗙櫦鍔涖€?/p>
鍦ㄩ€欏牬鍓垫剰榛炵噧鍘熷壍绮剧鐨勭嚐閵锋埌褰逛腑锛屼竴涓嬬鎶€鏃椾笅鐨勪竴鐩存挱銆佺鎷嶈捣鍒扮灜闂滈嵉鎬т綔鐢ㄣ€傚湪鐪惧鐨勭洿鎾拰鐭闋绘噳鐢ㄤ腑锛屼竴鐩存挱/绉掓媿鑸囧井鍗氭湁钁楀ぉ鐒剁殑濂戝悎搴︼紝鍔犱笂濯掗珨鑷韩鍎嫝锛屽畠鍊戞壙杓夌灜鏇村挤澶х殑绀句氦闂滅郴閺堛€傚啀鑰咃紝涓€鐩存挱鍜岀鎷嶆湰韬槸鑸囧妯傚湀闂滅郴鏈€杩戠殑涓€鍌㈠钩鑷猴紝骞宠嚭鍏ラ瓒呴亷3000+鏄庢槦锛岀疮绌嶇矇绲叉暩閲忚秴閬?0鍎勶紙鍖呭惈閲嶅悎绮夌挡鏁革級锛屾帹鍕曞搧鐗屽湪鐭檪闁撳収閬斿埌瑁傝畩寮忕殑鍌虫挱鏁堟灉锛屽氨鎴愮偤鑷劧鑰岀劧鐨勪簨鎯呯灜銆?/p>
鎰涜开閬斾箣鎵€浠ュ湪鏀剁緟濞涙▊浠ｈ█浜烘柟闈㈡▊姝や笉鐤诧紝闄ょ灜闁嬬櫦绮夌挡缍撴繜鐨勬剰鍦栦箣澶栵紝涔熸槸鐐虹灜鎻愬墠涓嬫墜锛屾姷绂︾鐖皪鎵嬬殑鍦嶅壙銆傛鎵€璎傛鎵撳嚭闋偿锛屾剾杩仈鍦ㄤ腑鍦嬪競鍫撮ⅷ闋鍕侊紝寰堝鍦嬪鐭ュ悕楂旇偛鍝佺墝涔熼枊濮嬫晥娉曟剾杩仈鐨勭嚐閵锋ā寮忋€傞櫎鐬櫦鍔涙槑椤殑褰Μ涔嬪锛岄姵璺戜篃绨界磩鐬櫝鍋夐渾锛孨ew Balance鍓囪垏榛冨瓙闊滄敎鎵嬶紝涓€鍫?灏忛鑲?鐨勬埌鐖凡缍撴墦闊裤€?/p>
鎰涜开閬旂殑寰╄槆寰堝ぇ绋嬪害寰楃泭鏂糰didas Originals鎺€璧风灜涓€鑲″京鍙らⅷ锛孲tan Smith銆丼uperstar鍜孨MD绛夐瀷娆鹃兘鎴愮灜缍茬磪鐖嗗搧锛岄€欎篃甯跺嫊鐬叕鍙告暣楂旀キ绺炬彁鍗囷紝灏ゅ叾鍦ㄥ寳缇庡拰澶т腑鑿崁甯傚牬鏇寸偤鏄庨’銆?/p>
鐝惧湪鎰涜开閬斾粛铏曟柤妤妇涓婂崌鏈燂紝2016璨″勾锛岄泦鍦樺湪澶т腑鑿崁甯傚牬鐨勭嚐鏀舵毚婕?7.5%鑷?0鍎勬瓙鍏冿紝鑰屼笖姝ｅ湪閫愭绺皬鑸囧寳缇庡競鍫寸殑宸窛锛岀浉淇″湪涓嶉仩鐨勫皣渚嗭紝澶т腑鑿崁寰堟湁鍙兘鎴愮偤鎰涜开閬旀渶澶х殑娴峰甯傚牬銆?017璨″勾鐨勭涓€瀛ｅ害锛岄泦鍦樼辜绾屼氦鍑虹灜楂樻柤鍒嗘瀽甯爯鏈熺殑鎴愮妇鍠紝鍏朵腑澶т腑鑿崁鐨勯姺鍞鍚屾瘮澧為暦鐬?0%锛岄洊鐒剁暐钀藉緦鏂煎寳缇庡競鍫达紝浣嗘槸鍦ㄥ叿楂旈姺鍞涓婂凡缍撹兘澶犱互寰急鍎嫝钃嬮亷鍖楃編甯傚牬鐬€備笉闅绘槸鎰涜开閬斿搧鐗岋紝灏遍€ｉ姵璺戦兘閷勫緱鐬墠鎵€鏈湁鐨勬疾骞咃紝閫欎篃涓昏鏄簿鐬仴韬啽浠ュ強寰╁彜棰ㄧ殑鍏夌灜銆?/p>
鎿氶泦鍦楥EO鍗℃柉甯?缇呮€濆痉閫忛湶锛屼粖骞寸殑閵峰敭椤嶅闀风洰妯欎粛鏈冪董鎸佸湪11%-13%閫欏€嬪崁闁擄紝鍒╂饯闋愭湡闋愯▓鑳介仈鍒?2-12.25鍎勬瓙鍏冦€傜浉姣旀柤鍘诲勾鍥涙鎻愰珮鐩堝埄鐩锛屾湁鍒嗘瀽瑾嶇偤缇呮€濆痉鐨勭洰妯欐湁浜涗繚瀹堬紝鐢氳嚦涔熸湁浜鸿獚鐐猴紝鎰涜开閬旀帴涓嬩締骞惧鐨勮〃鐝炬渻鏈夋墍涓嬫粦銆?/p>
鍥涙湀搴曪紝缇呮€濆痉瑕嚜椐曡嚚涓婃捣锛岄€欒冻浠ヨ瓑鏄庢剾杩仈灏嶆柤涓湅甯傚牬鐨勯噸瑕栥€備粬鍦ㄩ噰瑷腑琛ㄧず锛屼腑鍦嬪競鍫寸殑娼涘姏閭勬矑鏈夊畬鍏ㄨ鎸栨帢锛屽埌2020骞达紝闆嗗湗灏囧湪鍘熸湁涓€钀枔闁€搴楃殑鍩虹涓婃柊澧?000闁撻杸搴椼€傚彟澶栧湪2019骞达紝闆嗗湗閭勬渻鍦ㄨ槆宸炪€佸ぉ娲ヤ箣澶栨柊澧炰竴铏曞垎閵蜂腑蹇冦€?/p>
閫欑ó鎿村嫉鍕㈠繀鏈冨奖闊块泦鍦樺湪澶т腑鑿崁甯傚牬鐨勭泩鍒╂儏娉侊紝鍥犳锛屽鏋滄矑鏈夎冻澶犵殑閵峰敭浣滄敮鎾愶紝缇呮€濆痉涔熶笉鏁㈠姝ゆ縺閫层€傝€屼笖浠栦篃鎵胯獚锛屼腑鍦嬬殑绶氫笅闆跺敭妤鍦ㄦ斁绶╄叧姝ワ紝鎳夎┎灏嶄腑鍦嬪競鍫翠繚鎸佸悎鐞嗗湴璎规厧鎱嬪害銆?/p>
鎰涜开閬旈泦鍦樺ぇ涓彲鍗€钁ｄ簨绺界稉鐞嗛珮鍢夌Ξ鍧﹁█锛屽爡鎸侀亱鍕曟檪灏氱殑鐢㈠搧绛栫暐璁撴剾杩仈鍦ㄤ腑鍦嬪競鍫村彇寰楁垚鍔熴€傝€岃珖鍒拌垏灏嶆墜鐨勭鐖紝缇呮€濆痉琛ㄧず锛屾剾杩仈棣栧厛闂滆ɑ鐨勬槸娑堣不鑰呫€傜殑纰猴紝鎰涜开閬旂殑鍕欏璁撹嚜宸遍噸鍥炵鐖粚閬撱€?/p>
鎸夌収鏈€鏂扮殑浜斿勾瑷堝妰锛屽埌2020骞达紝鎰涜开閬旀渻鎶婇姺鍞鎻愬崌鑷?50鍎勭編鍏冿紝鎭板ソ鏄€愬悏500鍎勭編鍏冪洰妯欑殑涓€鍗婏紝闆欐柟鐨勫樊璺濆湪绺皬銆傝鎯冲鐝鹃€欐ǎ鐨勭洰妯欙紝鏃㈠畾鎬濊矾涓嶆渻璁婏紝Adidas Originals鐨勫咕鍊嬬垎娆句緷鐒惰鎵涜捣澶ф棗锛屾瘮濡傜稉鍏哥殑灏忕櫧闉婼tan Smith锛岄€欏€嬮瀷娆惧湪閬庡幓40骞寸殑绱▓閵烽噺宸茬稉绐佺牬鐬?000钀洐锛屽彲璎傞暦鐩涗笉琛般€?/p>
缇庡湅鐭ュ悕楂旇偛鐢ㄥ搧闆跺敭鍟咶oot Locker鐨凜EO杩厠 绱勭堪閬滆繎鏃ヨ〃绀猴紝adidas Originals鐨凷tan Smith鍜孲uperstar宸茬稉鐔遍姺鐬お闀锋檪闁擄紝浠讳綍鐢㈠搧鐨勬祦琛岄兘鏄湁鍛ㄦ湡鎬х殑銆傛剾杩仈鐣剁劧瑕侀樆姝㈤€欑ó鎯呮硜鐧肩敓銆傛垜鍊戝繀闋堣鎵胯獚锛屼笉鍚屽競鍫村皪鐢㈠搧鐨勬帴鍙楀害涔熸槸涓嶅悓鐨勶紝缇庡湅鍜屼腑鍦嬪氨鏈冨ぇ涓嶄竴妯ｃ€?/p>
</p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.hiishop.com/cate/nmd/">adidas nmd 鍙扮仯</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞adidas 瀹樼恫寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.hiishop.com/">http://www.hiishop.com/</a>;锛?
by hwitka
Vocabulary List
- 0
