耐吉集團2018財年營收升6% 大中華區收入首破50億
中文(简体) Public
<a href="http://www.nikesteelersshop.com/">Nike 鍙扮仯</a>瀹樼恫姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€戣€愬悏瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨凬ike澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">鑰愬悏闆嗗湗2018璨″勾鐕熸敹鍗?% 澶т腑鑿崁鏀跺叆棣栫牬50鍎勭編鍏?2018-07-02 11:01:42 渚嗘簮锛氫腑鍦嬫湇瑁濈恫 閬嬪嫊鍝佺墝鑰愬悏鍖椾含鏅傞枔浠婃棩鐧间綀鍏徃2018璨″勾绗洓瀛e害(3鏈?鏃?5鏈?1鏃?浠ュ強鍏ㄥ勾璨″牨銆?2018璨″勾锛岃€?/div>
鑰愬悏闆嗗湗2018璨″勾鐕熸敹鍗?% 澶т腑鑿崁鏀跺叆棣栫牬50鍎勭編鍏?
<p>2018-07-02 11:01:42 渚嗘簮锛氫腑鍦嬫湇瑁濈恫 </p>
<p>閬嬪嫊鍝佺墝鑰愬悏鍖椾含鏅傞枔浠婃棩鐧间綀鍏徃2018璨″勾绗洓瀛e害(3鏈?鏃?5鏈?1鏃?浠ュ強鍏ㄥ勾璨″牨銆?/p><p>2018璨″勾锛岃€愬悏闆嗗湗鐕熸敹閬斿埌363.97鍎勭編鍏冿紝鍚屾瘮澧為暦6%锛屽墧闄ゅ尟鐜囧洜绱犲闀?%;鍏朵腑锛岃€愬悏鍝佺墝(鍖呮嫭鑰愬悏鍜孞ordan Brand)鐕熸敹閬斿埌345鍎勭編鍏冿紝澧為暦5%;鍖″▉鐕熸敹涓嬮檷11%閬斿埌19鍎勭編鍏冦€?/p><p>鑰愬悏鍦?017骞?0鏈堝叕浣堥亷涓€娆$櫦灞曢爯鏈熻鏁达紝 闈㈠皪2016銆?017璨″勾绺芥敹鍏ュ钩鍧囧閫?%鐨勭従瀵︼紝鑰愬悏闋愭湡鏈締浜斿勾鐨勬敹鍏ュ皣浠ユ瘡骞撮珮鍊嬩綅鏁?6-10%)鐨勫閫熺櫦灞曘€?018骞寸殑鐕熸敹澧為暦閬斿埌鐬強鏍肩窔銆?/p><p>鈥滄垜鍊戠殑鍓垫柊鎴愭灉鍙楀埌鐬秷璨昏€呯殑瑾嶅彲锛岄€欑偤鎴戝€戠殑鍦嬮殯妤嫏甯朵締鐨勫挤鍕佺殑鐧煎睍鍕㈤牠锛屼篃鎺ㄥ嫊鐬寳缇庡競鍫撮噸鏂板闀凤紝鈥濊€愬悏涓诲腑銆佺附瑁佸拰CEO棣厠?甯曞厠鍦ㄦ柊鑱炵涓〃绀猴紝鈥滃湪鍏徃鍏ㄩ潰鏁稿瓧鍖栬畩闈╃殑鎺ㄥ嫊涓嬶紝鐐鸿€愬悏鐨勪笅涓€娉㈤暦鏈熴€佸彲鎸佺簩鐨勫闀峰拰鐩堝埄鑳藉姏濂犲畾鐬熀绀庛€傗€?/p><p>鍦嬮殯甯傚牬銆佺洿鐕熸キ鍕欎互鍙婄眱鐞冨拰閬嬪嫊鏈嶈绛夐噸榛炲搧椤炵殑澧為暦鏄€愬悏鍝佺墝涓昏鐨勬キ绺鹃﹨鍕曞姏銆?/p><p>寰炴笭閬撲締鐪嬶細</p><p>鑰愬悏鐨勬壒鐧?Wholesale)鏀跺叆鎻愰珮2%;鑰岃繎骞翠締鑰愬悏涓€鐩村姏鎺ㄧ殑鐩寸嚐妤嫏鈥斺€擭IKE Direct鐕熸敹澧炲姞12%锛岄仈鍒?04鍎勭編鍏冿紝鍏朵腑闆诲晢鏀跺叆鎻愬崌25%锛屾柊闁嬮杸搴楀付鍕曠殑鏀跺叆浠ュ強鍚屽簵鐕熸敹4%鐨勬彁鍗囬兘璁撹€愬悏鐨勭洿鐕熸キ鍕欑辜绾屾摯寮点€?/p><p>鍦ㄥ湴鍗€琛ㄧ従鏂归潰锛?/p><p>澶т腑鑿崁鍐嶆浠?8%鐨勫闀烽€熷害闋樿窇鑰愬悏鍏ㄧ悆鍥涘ぇ妤嫏鍦板崁鐨勬暣寮碉紝涓︿笖2018璨″勾鑰愬悏澶т腑鑿崁鐨勬敹鍏ラ娆$獊鐮?0鍎勭編鍏冿紝閬斿埌51.34鍎勭編鍏冿紝鍥涘勾鍏уぇ涓彲鍗€鐨勬敹鍏ュ咕涔庣炕鐬竴鐣?</p><p>鑰愬悏鍖楃編鍦板崁2018璨″勾鏀跺叆148.55鍎勭編鍏冿紝杓?017璨″勾涓嬮檷2%;鍖楃編鍦板崁鐨勬寔绾岀柌杌熻矤澧為暦鏄€愬悏涓€鐩翠互渚嗛牠鐤肩殑鍟忛锛屼笉閬庡湪鍓涘墰閬庡幓鐨勭鍥涘搴︼紝鍖楃編鍦板崁绲傛柤閲嶇嵅澧為暦锛岃純鍘诲勾鍚屾湡鎻愰珮3%锛岄仈鍒?8.75鍎勭編鍏冦€傞洊鐒讹紝鑰愬悏3%鐨勫閫熸瘮涓嶄笂鎰涜开閬斿湪2018骞寸涓€瀛e害鍦ㄥ寳缇庡壍涓嬬殑21%鐨勬疾骞咃紝浣嗘槸鑰愬悏閭勬槸鍦ㄨ嚜宸辩殑澶ф湰鐕熻〃鐝惧嚭鐬闀风殑姹哄績鍜屽鍔涖€?/p><p>姝愭床銆佷腑鏉卞拰闈炴床鍦板崁(EMEA)鍦板崁鏀跺叆92.42鍎勭編鍏冿紝澧為暦9%;</p><p>浜炲お鍜屾媺缇庡湴鍗€(APLA)鏀跺叆51.66鍎勭編鍏冿紝澧為暦10%銆?/p><p>鑰岃€愬悏鐨勭敘鍝佸搧椤炲湪2018骞寸櫦灞曠瘈濂忎甫涓嶄竴鑷达細</p><p>閬庡幓涓€娈垫檪闁撲竴鐩村闀风珐鎱㈢殑鑰愬悏绫冪悆鍦?018骞寸嵅寰楃灜杩呴€熺殑鎻愬崌锛屾敹鍏?4.94鍎勭編鍏冿紝澧為暦14%锛岃€愬悏楂樼姝ゅ墠闋愭脯鐨勨€滅眱鐞冩キ鍕欏湪2018骞撮噸鐛插闀封€濆緱鍒扮灜鎳夐;</p><p>浣嗘槸锛岃繎骞翠締澧為暦椤憲鐨凧ordan Brand鍗诲湪2018骞村嚭鐝剧灜鏄庨’鐨勶紝鐕熸敹娓涘皯9%鍥炶惤鍒?8.56鍎勭編鍏冦€?/p><p>鑰岃€愬悏鐨勯亱鍕曟湇瑁?Sportswear)鍝侀澧為暦鐬?%;璺戞鍜岃冻鐞冩キ鍕欓兘鎻愬崌鐬?%銆?/p><p>2018璨″勾锛岃€愬悏鐕熸敹涓婄殑澧為暦鎴栬ū绋卞緱涓婅壇濂斤紝浣嗘槸鍦ㄧ泩鍒╂柟闈㈣€愬悏鐨勮〃鐝惧嵒涓嶇洝濡備汉鎰忋€?/p><p>鑰愬悏闆嗗湗鍦?018骞寸殑鍑堝埄娼や笅闄嶇灜鈥滈浜虹殑鈥?4%锛屽埄娼ょ附椤嶉檷鍒?9鍎勭編鍏冦€傝€?017璨″勾锛岄泦鍦樺噲鍒╂饯澧為暦13%锛岄仈鍒?2.40鍎勭編鍏冦€?/p><p>灏嶆锛岃€愬悏瑙i噵缇庡湅绋呭嫏鏀归潻灏庤嚧鏈夋晥绋呯巼寰?017璨″勾鐨?3.2%鎻愰珮鍒扮灜2018璨″勾鐨?5.3%锛屽皫鑷寸磵绋呬箣寰岀殑鍒╂饯涓嬮檷銆?/p><p>涓嶉亷锛屽嵆浣胯▓绠楄€愬悏鐨勬伅绋呭墠鍒╂饯(EBIT锛屼笉鎵i櫎绋呮鍜屽埄鎭?锛岃€愬悏2018璨″勾(43.25鍎勭編鍏?涔熸瘮2017璨″勾(48.86鍎勭編鍏?涓嬮檷鐬?1%銆傛瘺鍒╃巼鐨勪笅闄嶅拰鎴愭湰鎻愬崌鍏卞悓鎷変綆鐬泦鍦樼殑鍒╂饯銆?/p><p>鑰愬悏闆嗗湗鍏ㄥ勾姣涘埄鐜囦笅闄?0鍊嬪熀榛為仈鍒?3.8%锛岃病鍫辫В閲嬬ū姣涘埄鐜囦富瑕佸彈鍒颁笉鍒╁鍖洜绱犵殑褰遍熆銆傛垚鏈殑鎻愬崌涔?/p><p>鑰岄泦鍦樺叏骞寸殑閵峰敭鍜岃鏀挎敮鍑哄鍔犵灜9%锛岄仈鍒?15鍎勭編鍏冦€?/p><p>鍙﹀锛?018璨″勾鑰愬悏鐨勫韩瀛樼偤53鍎勭編鍏冿紝鐩告瘮涓婂€嬭病骞存彁鍗囩灜4%锛屼富瑕佹槸鍙楀埌寮烽渶姹傜殑椹呭嫊銆?/p><p>鑰愬悏鍚屾檪瀹d綀钁d簨鏈冩壒婧栫灜涓€闋呮柊鐨?骞村洖璩?50鍎勭編鍏冨叕鍙歌偂绁ㄧ殑瑷堝妰銆傜暥鍓嶆鍦ㄩ€茶鐨?20鍎勭編鍏冭偂绁ㄥ洖璩煎皣鍦?019璨″勾鍏у畬鎴愩€傞毃寰屾柊鐨勫洖璩艰▓鍔冨皣鍩疯銆?/p><p>鑰愬悏闆嗗湗鍏綀2018璨″勾鍏ㄥ勾鍜岀鍥涘搴﹁病鍕欐暩瀛楀緦锛屽叕鍙哥暥鏃ヨ偂鍍逛笂婕?%銆?/p><p>2018璨″勾鑰愬悏绗洓瀛e害璨″嫏鏁稿瓧锛?/p><p>寰楃泭鏂煎湅闅涘競鍫村拰NIKE Direct鐨勯洐浣嶆暩澧為暦鍙婂寳缇庡競鍫寸殑寰╄槆锛岃€愬悏闆嗗湗鍦?018璨″勾绗洓瀛e害鐕熸敹閬斿埌97.89鍎勭編鍏冿紝鍚屾瘮澧為暦13%锛屽幓鎺夊尟鐜囧洜绱犲奖闊垮闀?%;</p><p>鑰愬悏鍝佺墝鐕熸敹閬斿埌93鍎勭編鍏冿紝鍓旈櫎鍖巼鍥犵礌褰遍熆澧為暦9%锛孨IKE Direct妤嫏銆佸湅闅涘競鍫淬€侀亱鍕曟湇瑁濄€佸湅闅涜冻鐞冩キ鍕欎互鍙婂寳缇庡湴鍗€澧為暦閮介仈鍒板叐浣嶆暩銆?/p><p>鍖″▉鍝佺墝鐕熸敹鐐?.12鍎勭編鍏冿紝鍓旈櫎鍖巼鍥犵礌褰遍熆涓嬮檷14%锛岄毣鏈変簽娲插湴鍗€妤嫏鏈夊闀枫€?/p><p>鑰愬悏澶т腑鑿崁2018璨″勾鐕熸敹閬?1.34鍎勭編鍏冿紝鍦ㄥ尟鐜囦笉璁婄殑鍩虹涓婏紝鍚屾瘮澧為暦18%锛屾伅绋呭墠鍒╂饯閬斿埌18.07鍎勭編鍏冿紝鍚屾瘮澧為暦20%;绗洓瀛e害鐕熸敹閬斿埌14.68鍎勭編鍏冿紝鍚屾瘮澧為暦25%锛岄€g簩鍗佸叚鍊嬪搴﹀鐝惧叐浣嶆暩澧為暦锛屾伅绋呭墠鍒╂饯鍚屾瘮澧炲姞42%锛岄仈鍒?.39鍎勭編鍏冦€?/p><p>绗洓瀛e害姣涘埄鐜囧闀?0鍊嬪熀榛烇紝閬斿埌44.7%锛屼富瑕佸緱鐩婃柤鏇撮珮鐨勭敘鍝佸畾鍍广€丯IKE Direct妤嫏灏嶆柤鍒╃巼鐨勬彁鍗囷紝浠ュ強鍏ㄥ児閵峰敭鎼厤绛栫暐銆?/p><p>绗洓瀛e害锛岃€愬悏鐨勯姺鍞拰琛屾斂鏀嚭澧為暦鐬?7%锛岄仈鍒扮灜31鍎勭編鍏冦€傚彈鍒伴渶姹傚付鍕曠敘鐢熺殑鎴愭湰鐐?.83鍎勭編鍏冿紝澧為暦鐬?5%锛屼富瑕佹槸鍥犵偤楂旇偛鐕熼姺鎶曞叆銆佹柊鐢㈠搧鐧间綀銆佸搧鐗岀嚐閵锋椿鍕曞拰鍖巼褰遍熆;閬嬬嚐鏀嚭澧為暦鐬?4%锛岄仈鍒?1鍎勭編鍏冿紝涓昏鏄洜鐐哄皪鏂煎湅闅涢亱鐕熺殑鎶曞叆锛屼互鍙婄櫦灞旵onsumer Direct Offense鎴扮暐鐨勬姇鍏ャ€?/p><p>绗洓瀛e害闆嗗湗鍑堝埄娼ら仈鍒?1鍎勭編鍏冿紝鎻愬崌鐬?3%锛屼富瑕佹槸鍥犵偤鍏ㄧ悆鐕熸敹澧為暦锛屾瘺鍒╃巼鎻愬崌浠ュ強鏇翠綆鐨勭▍鐜囥€?/p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.nikesteelersshop.com/">Nike 闉?/a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞<a href="http://www.nikesteelersshop.com/">Nike 鎱㈣窇闉?/a>寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€i€o紝姝e搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.nikesteelersshop.com/">http://www.nikesteelersshop.com/</a>锛?
鑰愬悏闆嗗湗2018璨″勾鐕熸敹鍗?% 澶т腑鑿崁鏀跺叆棣栫牬50鍎勭編鍏?
<p>2018-07-02 11:01:42 渚嗘簮锛氫腑鍦嬫湇瑁濈恫 </p>
<p>閬嬪嫊鍝佺墝鑰愬悏鍖椾含鏅傞枔浠婃棩鐧间綀鍏徃2018璨″勾绗洓瀛e害(3鏈?鏃?5鏈?1鏃?浠ュ強鍏ㄥ勾璨″牨銆?/p><p>2018璨″勾锛岃€愬悏闆嗗湗鐕熸敹閬斿埌363.97鍎勭編鍏冿紝鍚屾瘮澧為暦6%锛屽墧闄ゅ尟鐜囧洜绱犲闀?%;鍏朵腑锛岃€愬悏鍝佺墝(鍖呮嫭鑰愬悏鍜孞ordan Brand)鐕熸敹閬斿埌345鍎勭編鍏冿紝澧為暦5%;鍖″▉鐕熸敹涓嬮檷11%閬斿埌19鍎勭編鍏冦€?/p><p>鑰愬悏鍦?017骞?0鏈堝叕浣堥亷涓€娆$櫦灞曢爯鏈熻鏁达紝 闈㈠皪2016銆?017璨″勾绺芥敹鍏ュ钩鍧囧閫?%鐨勭従瀵︼紝鑰愬悏闋愭湡鏈締浜斿勾鐨勬敹鍏ュ皣浠ユ瘡骞撮珮鍊嬩綅鏁?6-10%)鐨勫閫熺櫦灞曘€?018骞寸殑鐕熸敹澧為暦閬斿埌鐬強鏍肩窔銆?/p><p>鈥滄垜鍊戠殑鍓垫柊鎴愭灉鍙楀埌鐬秷璨昏€呯殑瑾嶅彲锛岄€欑偤鎴戝€戠殑鍦嬮殯妤嫏甯朵締鐨勫挤鍕佺殑鐧煎睍鍕㈤牠锛屼篃鎺ㄥ嫊鐬寳缇庡競鍫撮噸鏂板闀凤紝鈥濊€愬悏涓诲腑銆佺附瑁佸拰CEO棣厠?甯曞厠鍦ㄦ柊鑱炵涓〃绀猴紝鈥滃湪鍏徃鍏ㄩ潰鏁稿瓧鍖栬畩闈╃殑鎺ㄥ嫊涓嬶紝鐐鸿€愬悏鐨勪笅涓€娉㈤暦鏈熴€佸彲鎸佺簩鐨勫闀峰拰鐩堝埄鑳藉姏濂犲畾鐬熀绀庛€傗€?/p><p>鍦嬮殯甯傚牬銆佺洿鐕熸キ鍕欎互鍙婄眱鐞冨拰閬嬪嫊鏈嶈绛夐噸榛炲搧椤炵殑澧為暦鏄€愬悏鍝佺墝涓昏鐨勬キ绺鹃﹨鍕曞姏銆?/p><p>寰炴笭閬撲締鐪嬶細</p><p>鑰愬悏鐨勬壒鐧?Wholesale)鏀跺叆鎻愰珮2%;鑰岃繎骞翠締鑰愬悏涓€鐩村姏鎺ㄧ殑鐩寸嚐妤嫏鈥斺€擭IKE Direct鐕熸敹澧炲姞12%锛岄仈鍒?04鍎勭編鍏冿紝鍏朵腑闆诲晢鏀跺叆鎻愬崌25%锛屾柊闁嬮杸搴楀付鍕曠殑鏀跺叆浠ュ強鍚屽簵鐕熸敹4%鐨勬彁鍗囬兘璁撹€愬悏鐨勭洿鐕熸キ鍕欑辜绾屾摯寮点€?/p><p>鍦ㄥ湴鍗€琛ㄧ従鏂归潰锛?/p><p>澶т腑鑿崁鍐嶆浠?8%鐨勫闀烽€熷害闋樿窇鑰愬悏鍏ㄧ悆鍥涘ぇ妤嫏鍦板崁鐨勬暣寮碉紝涓︿笖2018璨″勾鑰愬悏澶т腑鑿崁鐨勬敹鍏ラ娆$獊鐮?0鍎勭編鍏冿紝閬斿埌51.34鍎勭編鍏冿紝鍥涘勾鍏уぇ涓彲鍗€鐨勬敹鍏ュ咕涔庣炕鐬竴鐣?</p><p>鑰愬悏鍖楃編鍦板崁2018璨″勾鏀跺叆148.55鍎勭編鍏冿紝杓?017璨″勾涓嬮檷2%;鍖楃編鍦板崁鐨勬寔绾岀柌杌熻矤澧為暦鏄€愬悏涓€鐩翠互渚嗛牠鐤肩殑鍟忛锛屼笉閬庡湪鍓涘墰閬庡幓鐨勭鍥涘搴︼紝鍖楃編鍦板崁绲傛柤閲嶇嵅澧為暦锛岃純鍘诲勾鍚屾湡鎻愰珮3%锛岄仈鍒?8.75鍎勭編鍏冦€傞洊鐒讹紝鑰愬悏3%鐨勫閫熸瘮涓嶄笂鎰涜开閬斿湪2018骞寸涓€瀛e害鍦ㄥ寳缇庡壍涓嬬殑21%鐨勬疾骞咃紝浣嗘槸鑰愬悏閭勬槸鍦ㄨ嚜宸辩殑澶ф湰鐕熻〃鐝惧嚭鐬闀风殑姹哄績鍜屽鍔涖€?/p><p>姝愭床銆佷腑鏉卞拰闈炴床鍦板崁(EMEA)鍦板崁鏀跺叆92.42鍎勭編鍏冿紝澧為暦9%;</p><p>浜炲お鍜屾媺缇庡湴鍗€(APLA)鏀跺叆51.66鍎勭編鍏冿紝澧為暦10%銆?/p><p>鑰岃€愬悏鐨勭敘鍝佸搧椤炲湪2018骞寸櫦灞曠瘈濂忎甫涓嶄竴鑷达細</p><p>閬庡幓涓€娈垫檪闁撲竴鐩村闀风珐鎱㈢殑鑰愬悏绫冪悆鍦?018骞寸嵅寰楃灜杩呴€熺殑鎻愬崌锛屾敹鍏?4.94鍎勭編鍏冿紝澧為暦14%锛岃€愬悏楂樼姝ゅ墠闋愭脯鐨勨€滅眱鐞冩キ鍕欏湪2018骞撮噸鐛插闀封€濆緱鍒扮灜鎳夐;</p><p>浣嗘槸锛岃繎骞翠締澧為暦椤憲鐨凧ordan Brand鍗诲湪2018骞村嚭鐝剧灜鏄庨’鐨勶紝鐕熸敹娓涘皯9%鍥炶惤鍒?8.56鍎勭編鍏冦€?/p><p>鑰岃€愬悏鐨勯亱鍕曟湇瑁?Sportswear)鍝侀澧為暦鐬?%;璺戞鍜岃冻鐞冩キ鍕欓兘鎻愬崌鐬?%銆?/p><p>2018璨″勾锛岃€愬悏鐕熸敹涓婄殑澧為暦鎴栬ū绋卞緱涓婅壇濂斤紝浣嗘槸鍦ㄧ泩鍒╂柟闈㈣€愬悏鐨勮〃鐝惧嵒涓嶇洝濡備汉鎰忋€?/p><p>鑰愬悏闆嗗湗鍦?018骞寸殑鍑堝埄娼や笅闄嶇灜鈥滈浜虹殑鈥?4%锛屽埄娼ょ附椤嶉檷鍒?9鍎勭編鍏冦€傝€?017璨″勾锛岄泦鍦樺噲鍒╂饯澧為暦13%锛岄仈鍒?2.40鍎勭編鍏冦€?/p><p>灏嶆锛岃€愬悏瑙i噵缇庡湅绋呭嫏鏀归潻灏庤嚧鏈夋晥绋呯巼寰?017璨″勾鐨?3.2%鎻愰珮鍒扮灜2018璨″勾鐨?5.3%锛屽皫鑷寸磵绋呬箣寰岀殑鍒╂饯涓嬮檷銆?/p><p>涓嶉亷锛屽嵆浣胯▓绠楄€愬悏鐨勬伅绋呭墠鍒╂饯(EBIT锛屼笉鎵i櫎绋呮鍜屽埄鎭?锛岃€愬悏2018璨″勾(43.25鍎勭編鍏?涔熸瘮2017璨″勾(48.86鍎勭編鍏?涓嬮檷鐬?1%銆傛瘺鍒╃巼鐨勪笅闄嶅拰鎴愭湰鎻愬崌鍏卞悓鎷変綆鐬泦鍦樼殑鍒╂饯銆?/p><p>鑰愬悏闆嗗湗鍏ㄥ勾姣涘埄鐜囦笅闄?0鍊嬪熀榛為仈鍒?3.8%锛岃病鍫辫В閲嬬ū姣涘埄鐜囦富瑕佸彈鍒颁笉鍒╁鍖洜绱犵殑褰遍熆銆傛垚鏈殑鎻愬崌涔?/p><p>鑰岄泦鍦樺叏骞寸殑閵峰敭鍜岃鏀挎敮鍑哄鍔犵灜9%锛岄仈鍒?15鍎勭編鍏冦€?/p><p>鍙﹀锛?018璨″勾鑰愬悏鐨勫韩瀛樼偤53鍎勭編鍏冿紝鐩告瘮涓婂€嬭病骞存彁鍗囩灜4%锛屼富瑕佹槸鍙楀埌寮烽渶姹傜殑椹呭嫊銆?/p><p>鑰愬悏鍚屾檪瀹d綀钁d簨鏈冩壒婧栫灜涓€闋呮柊鐨?骞村洖璩?50鍎勭編鍏冨叕鍙歌偂绁ㄧ殑瑷堝妰銆傜暥鍓嶆鍦ㄩ€茶鐨?20鍎勭編鍏冭偂绁ㄥ洖璩煎皣鍦?019璨″勾鍏у畬鎴愩€傞毃寰屾柊鐨勫洖璩艰▓鍔冨皣鍩疯銆?/p><p>鑰愬悏闆嗗湗鍏綀2018璨″勾鍏ㄥ勾鍜岀鍥涘搴﹁病鍕欐暩瀛楀緦锛屽叕鍙哥暥鏃ヨ偂鍍逛笂婕?%銆?/p><p>2018璨″勾鑰愬悏绗洓瀛e害璨″嫏鏁稿瓧锛?/p><p>寰楃泭鏂煎湅闅涘競鍫村拰NIKE Direct鐨勯洐浣嶆暩澧為暦鍙婂寳缇庡競鍫寸殑寰╄槆锛岃€愬悏闆嗗湗鍦?018璨″勾绗洓瀛e害鐕熸敹閬斿埌97.89鍎勭編鍏冿紝鍚屾瘮澧為暦13%锛屽幓鎺夊尟鐜囧洜绱犲奖闊垮闀?%;</p><p>鑰愬悏鍝佺墝鐕熸敹閬斿埌93鍎勭編鍏冿紝鍓旈櫎鍖巼鍥犵礌褰遍熆澧為暦9%锛孨IKE Direct妤嫏銆佸湅闅涘競鍫淬€侀亱鍕曟湇瑁濄€佸湅闅涜冻鐞冩キ鍕欎互鍙婂寳缇庡湴鍗€澧為暦閮介仈鍒板叐浣嶆暩銆?/p><p>鍖″▉鍝佺墝鐕熸敹鐐?.12鍎勭編鍏冿紝鍓旈櫎鍖巼鍥犵礌褰遍熆涓嬮檷14%锛岄毣鏈変簽娲插湴鍗€妤嫏鏈夊闀枫€?/p><p>鑰愬悏澶т腑鑿崁2018璨″勾鐕熸敹閬?1.34鍎勭編鍏冿紝鍦ㄥ尟鐜囦笉璁婄殑鍩虹涓婏紝鍚屾瘮澧為暦18%锛屾伅绋呭墠鍒╂饯閬斿埌18.07鍎勭編鍏冿紝鍚屾瘮澧為暦20%;绗洓瀛e害鐕熸敹閬斿埌14.68鍎勭編鍏冿紝鍚屾瘮澧為暦25%锛岄€g簩鍗佸叚鍊嬪搴﹀鐝惧叐浣嶆暩澧為暦锛屾伅绋呭墠鍒╂饯鍚屾瘮澧炲姞42%锛岄仈鍒?.39鍎勭編鍏冦€?/p><p>绗洓瀛e害姣涘埄鐜囧闀?0鍊嬪熀榛烇紝閬斿埌44.7%锛屼富瑕佸緱鐩婃柤鏇撮珮鐨勭敘鍝佸畾鍍广€丯IKE Direct妤嫏灏嶆柤鍒╃巼鐨勬彁鍗囷紝浠ュ強鍏ㄥ児閵峰敭鎼厤绛栫暐銆?/p><p>绗洓瀛e害锛岃€愬悏鐨勯姺鍞拰琛屾斂鏀嚭澧為暦鐬?7%锛岄仈鍒扮灜31鍎勭編鍏冦€傚彈鍒伴渶姹傚付鍕曠敘鐢熺殑鎴愭湰鐐?.83鍎勭編鍏冿紝澧為暦鐬?5%锛屼富瑕佹槸鍥犵偤楂旇偛鐕熼姺鎶曞叆銆佹柊鐢㈠搧鐧间綀銆佸搧鐗岀嚐閵锋椿鍕曞拰鍖巼褰遍熆;閬嬬嚐鏀嚭澧為暦鐬?4%锛岄仈鍒?1鍎勭編鍏冿紝涓昏鏄洜鐐哄皪鏂煎湅闅涢亱鐕熺殑鎶曞叆锛屼互鍙婄櫦灞旵onsumer Direct Offense鎴扮暐鐨勬姇鍏ャ€?/p><p>绗洓瀛e害闆嗗湗鍑堝埄娼ら仈鍒?1鍎勭編鍏冿紝鎻愬崌鐬?3%锛屼富瑕佹槸鍥犵偤鍏ㄧ悆鐕熸敹澧為暦锛屾瘺鍒╃巼鎻愬崌浠ュ強鏇翠綆鐨勭▍鐜囥€?/p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.nikesteelersshop.com/">Nike 闉?/a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞<a href="http://www.nikesteelersshop.com/">Nike 鎱㈣窇闉?/a>寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歍WDK</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€i€o紝姝e搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.nikesteelersshop.com/">http://www.nikesteelersshop.com/</a>锛?
by xlc2022726
Vocabulary List
- 0