Brandy Melville：隻賣小碼的年輕潮牌
中文(简体) Public
<a href="http://www.championtw.com/">champion鍙扮仯</a>瀹樼恫姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€戣€愬悏瀹樼恫锛屾垜鍊戝皣鍏ㄦ柊鐨凬ike澶波鍠搧浠ュ強閬嬪嫊璩囪▕灏囦竴涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">"Small," reads the label dangling from the first tank top on the rack at the Brandy Melville store in SoHo. So does the one behind it. And the third, fourth, fifth -- they're all small. In fact, nearly every single piece of clothing in the
<p>"Small," reads the label dangling from the first tank top on the rack at the Brandy Melville store in SoHo. So does the one behind it. And the third, fourth, fifth -- they're all small. In fact, nearly every single piece of clothing in the store is either labeled "small" or "one-size."</p>
<p>Welcome to the hottest teen clothing retailer in the U.S., where the garments are designed for just one body type: thin. Brandy Melville has stormed onto the teen fashion scene with its "one-size-fits-most" policy and whimsical California vibe. Despite its modest fleet of 18 stores in the U.S., mostly in California and around New York City, it's one of the brands with the fastest-growing popularity among American teen girls, according to a semiannual survey from research firm Piper Jaffray.</p>
<p>Who is the Brandy Melville girl? One look at the brand's website and Instagram account reveals her: young, white, skinny and long-legged.</p>
<p>"It's an exclusivity thing: Congratulations, you fit in the clothes! Join the club," said Justina Sharp, a 17-year-old fashion blogger who runs her style site, A Bent Piece of Wire. "There will always be the girls who will try to squeeze into it. They'll do whatever they can to fit in Brandy Melville."</p>
<p>While teens fawn over the retailer's assortment of crop tops, halters, cardigans and more, critics say Brandy Melville has raised the stakes when it comes to fat-shaming. Though the fashion world has long fetishized skinniness, and some labels cater to even slimmer profiles, few have taken size exclusivity this far. Yoga-wear company Lululemon, which admits plus-size customers aren't part of its strategy, does offer sizes from 0 to 12. Even Abercrombie Fitch, derided for ignoring overweight kids, sells clothes with extra-large on the labels, up to size 14.</p>
<p>At Brandy Melville, nearly all the clothes are small, though a medium will pop up here and there. To be able to shimmy into Brandy Melville's only size of skinny jeans, a girl would need to have a 25-inch waist -- that's around a size 0 or 2, depending on the brand. Most skirts and shorts on the website are about the same size. Similar skinny jeans at teen fashion powerhouse Forever 21 span sizes from 24 to 30 inches. In the U.S., the average 16-year-old girl is approximately 5 feet 3inches tall, weighs about 138 pounds and has around a 31-inch waist, according to a 2012 report from the Centers for Disease Control and Prevention.</p>
<p>Rachel Simmons, co-founder of the Girls Leadership Institute, a national nonprofit group, said Brandy Melville puts teen girls through the "paces of the popularity jungle," recreating the challenge of having to be the best and coolest in school.</p>
<p>璧伴€睟randy Melville闆跺敭搴楋紝寰炵涓€鎺掕。鏋跺埌绗簩绗笁鎺掔敋鑷虫槸绗簲绗叚鎺掞紝鎵€鏈夎。鏈嶄笂鐨勫昂纰奸兘鏄疭铏燂紙灏忚櫉锛夈€備簨瀵︿笂锛孊randy Melville鐨勫咕涔庢墍鏈夎。鏈嶉兘鏄疭铏熸垨鏄潎纰笺€?/p>
<p>姝¤繋渚嗗埌鏅備笅缇庡湅鏈€鍙楀勾杓曚汉鍠滄剾鍜岃拷妫掔殑鍝佺墝Brandy Melville闆跺敭搴椼€傞€欒！鐨勮。鏈嶉毣鐐轰竴绋韩鏉愮殑浜鸿ō瑷堬細鐦︿汉銆侭randy Melville鍫呮寔鍧囩⒓绛栫暐锛屾湇瑁濆欢绾岀暟鎯冲ぉ闁嬬殑鍔犲窞棰ㄦ牸銆傜爺绌跺叕鍙窹iper Jaffray涓婂崐骞寸殑瑾挎煡鐧肩従锛岀洝绠randy Melville鍦ㄧ編鍦嬮毣鏈?8鍌㈤杸搴椻€斺€斿鏁镐綅鏂煎姞宸炲拰绱愮磩鍛ㄩ倞锛孊randy Melville鍗讳竴韬嶆垚鐐烘渶鍙楃編鍦嬪勾杓曞コ瀛╂杩庣殑鏈嶈鍝佺墝涔嬩竴銆?/p>
<p>鍏稿瀷鐨凚randy Melville鐨勫コ瀛╂槸浠€楹兼ǎ鐨勫憿锛熷緸Brandy Melville瀹樼恫浠ュ強鍦栫墖鍒嗕韩缍茬珯 Instagram鐨勮超鎴堕’绀猴紝Brandy Melville鐨勭洰妯欑敤鎴舵槸锛氬勾杓曘€佽嫍姊濄€佽吙闀风殑鐧戒汉濂冲銆?/p>
<p>17姝叉檪灏氬崥瀹富璩堟柉姹€濞溌峰鏅紙Justina Sharp锛夛紝缍撶嚐钁楄嚜宸辩殑鏅傚皻缍茬珯銆傚ス琛ㄧず锛屸€滈€欐槸浠跺叿鏈夊劒瓒婃劅鐨勪簨銆傛伃鍠滀綘锛屼綘鑳界┛涓夿randy Melville鐨勮。鏈嶏紒鍔犲叆鍎秺淇辨▊閮紒鍥犵偤寰堝濂冲鎯宠绌緽randy Melville鐨勮。鏈嶅嵒鎿犱笉閫插幓锛屽ス鍊戠偤鐬兘绌夸笂Brandy Melville浠€楹奸兘椤樻剰鍋氥€傗€?/p>
<p>Brandy Melville鐨勫悐甯惰～銆侀湶鑷嶈銆侀枊瑗熺緤姣涜～绛夐兘娣卞彈骞磋紩濂冲鐨勯潚鐫烇紝涓嶉亷涔熸湁寰堝浜烘壒瑭旴randy Melville鐨勫潎纰肩瓥鐣ワ紝浠栧€戣獚鐐洪€欏彲鑳藉鍔犺韩鏉愯偉鑳栬€呯殑缇炴劎鎰熴€傜洝绠′竴鐩翠互渚嗘檪灏氱晫閮芥槸浠ョ槮鐐虹編锛屼竴浜涙湇瑁濈敋鑷冲幓杩庡悎鏇磋嫍姊濈殑韬潗锛屼絾骞句箮娌掓湁涓€鍊嬪搧鐗屽儚Brandy Melville涓€妯ｅ仛鐨勫姝も€滆嫑鍒烩€濄€傜憸浼借鍝佺墝闇查湶妾告锛圠uLulemon锛夋湇瑁濆叕鍙告壙瑾嶅姞澶х⒓椤у涓︿笉鏄叾鐩椤у锛屼笉閬庯紝闇查湶妾告閭勬槸鎻愪緵鐬緸0鍒?2鐨勫昂瀵搞€傚嵆浣挎槸琚槻寮勭偤涓嶆彁渚涜秴閲嶅厭绔ユ湇瑁濈殑闃胯矟鍏嬮殕姣?璨诲锛坅bercrombie fitch 锛変篃鍑哄敭鐬姞澶х⒓鏈嶉＞鑷?4纰硷紙瑷伙細缇庡湅濠﹀コ鐨勫钩鍧囧昂瀵告槸14锛夈€?/p>
<p>鍦˙randy Melville闆跺敭搴楄！骞句箮鎵€鏈夌殑琛ｆ湇閮芥槸S铏燂紝闅绘湁骞句欢鏄疢铏燂紙涓⒓锛夈€傝叞鍦嶅湪25鑻卞锛堢磩63.5cm,1灏?锛夌殑濂冲鎵嶈兘绌夸笂Brandy Melville鐨勫潎纰肩穵韬げ锛屼篃灏辨槸0纰兼垨2纰硷紝鏍规摎鍝佺墝鐨勪笉鍚屻€傜窔涓婂嚭鍞殑澶ч儴鍒嗙煭瑁欙紝鐭げ鑵板湇涔熼兘鏄€欏€嬪昂瀵搞€傞潚灏戝勾鏅傚皻涓诲姏鍝佺墝Forever21鐨勫悓椤炵穵韬げ鐨勫昂瀵稿湪24鑻卞鍒?0鑻卞涔嬮枔銆傜編鍦嬬柧鐥呴爯闃茶垏鎺у埗涓績2012骞寸殑鍫卞憡椤ず锛岀編鍦嬪勾杓曞コ瀛╄韩楂樹竴鑸湪5鑻卞昂3鑻卞锛堢磩1.62绫筹級涓婁笅锛岄珨閲嶅湪138纾咃紙绱?2鍏枻锛夊乏鍙筹紝鑵板湇鍦?1鑻卞锛?灏?锛夊乏鍙炽€?/p>
<p>濂冲闋樺皫瀛搁櫌锛堝叏鍦嬫€ч潪鐩堝埄绲勭箶锛夊壍濮嬩汉涔嬩竴鐟炵 瑗胯挋鏂紙Rachel Simmons锛夌ūBrandy Melville浣垮コ瀛╁€戝彲浠ユ鏌ヨ嚜宸辨槸涓嶆槸鍙楁杩庯紝瀹冮噸鏂板壍閫犵灜鎴愮偤瀛告牎瑁℃渶閰锋渶鏅傚皻鐨勪汉鐨勬寫鎴般€?/p>
<p>锛堣鑰?Stellaliu 绶ㄨ集 绁濊垐濯涳級</p>
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<p>"Small," reads the label dangling from the first tank top on the rack at the Brandy Melville store in SoHo. So does the one behind it. And the third, fourth, fifth -- they're all small. In fact, nearly every single piece of clothing in the store is either labeled "small" or "one-size."</p>
<p>Welcome to the hottest teen clothing retailer in the U.S., where the garments are designed for just one body type: thin. Brandy Melville has stormed onto the teen fashion scene with its "one-size-fits-most" policy and whimsical California vibe. Despite its modest fleet of 18 stores in the U.S., mostly in California and around New York City, it's one of the brands with the fastest-growing popularity among American teen girls, according to a semiannual survey from research firm Piper Jaffray.</p>
<p>Who is the Brandy Melville girl? One look at the brand's website and Instagram account reveals her: young, white, skinny and long-legged.</p>
<p>"It's an exclusivity thing: Congratulations, you fit in the clothes! Join the club," said Justina Sharp, a 17-year-old fashion blogger who runs her style site, A Bent Piece of Wire. "There will always be the girls who will try to squeeze into it. They'll do whatever they can to fit in Brandy Melville."</p>
<p>While teens fawn over the retailer's assortment of crop tops, halters, cardigans and more, critics say Brandy Melville has raised the stakes when it comes to fat-shaming. Though the fashion world has long fetishized skinniness, and some labels cater to even slimmer profiles, few have taken size exclusivity this far. Yoga-wear company Lululemon, which admits plus-size customers aren't part of its strategy, does offer sizes from 0 to 12. Even Abercrombie Fitch, derided for ignoring overweight kids, sells clothes with extra-large on the labels, up to size 14.</p>
<p>At Brandy Melville, nearly all the clothes are small, though a medium will pop up here and there. To be able to shimmy into Brandy Melville's only size of skinny jeans, a girl would need to have a 25-inch waist -- that's around a size 0 or 2, depending on the brand. Most skirts and shorts on the website are about the same size. Similar skinny jeans at teen fashion powerhouse Forever 21 span sizes from 24 to 30 inches. In the U.S., the average 16-year-old girl is approximately 5 feet 3inches tall, weighs about 138 pounds and has around a 31-inch waist, according to a 2012 report from the Centers for Disease Control and Prevention.</p>
<p>Rachel Simmons, co-founder of the Girls Leadership Institute, a national nonprofit group, said Brandy Melville puts teen girls through the "paces of the popularity jungle," recreating the challenge of having to be the best and coolest in school.</p>
<p>璧伴€睟randy Melville闆跺敭搴楋紝寰炵涓€鎺掕。鏋跺埌绗簩绗笁鎺掔敋鑷虫槸绗簲绗叚鎺掞紝鎵€鏈夎。鏈嶄笂鐨勫昂纰奸兘鏄疭铏燂紙灏忚櫉锛夈€備簨瀵︿笂锛孊randy Melville鐨勫咕涔庢墍鏈夎。鏈嶉兘鏄疭铏熸垨鏄潎纰笺€?/p>
<p>姝¤繋渚嗗埌鏅備笅缇庡湅鏈€鍙楀勾杓曚汉鍠滄剾鍜岃拷妫掔殑鍝佺墝Brandy Melville闆跺敭搴椼€傞€欒！鐨勮。鏈嶉毣鐐轰竴绋韩鏉愮殑浜鸿ō瑷堬細鐦︿汉銆侭randy Melville鍫呮寔鍧囩⒓绛栫暐锛屾湇瑁濆欢绾岀暟鎯冲ぉ闁嬬殑鍔犲窞棰ㄦ牸銆傜爺绌跺叕鍙窹iper Jaffray涓婂崐骞寸殑瑾挎煡鐧肩従锛岀洝绠randy Melville鍦ㄧ編鍦嬮毣鏈?8鍌㈤杸搴椻€斺€斿鏁镐綅鏂煎姞宸炲拰绱愮磩鍛ㄩ倞锛孊randy Melville鍗讳竴韬嶆垚鐐烘渶鍙楃編鍦嬪勾杓曞コ瀛╂杩庣殑鏈嶈鍝佺墝涔嬩竴銆?/p>
<p>鍏稿瀷鐨凚randy Melville鐨勫コ瀛╂槸浠€楹兼ǎ鐨勫憿锛熷緸Brandy Melville瀹樼恫浠ュ強鍦栫墖鍒嗕韩缍茬珯 Instagram鐨勮超鎴堕’绀猴紝Brandy Melville鐨勭洰妯欑敤鎴舵槸锛氬勾杓曘€佽嫍姊濄€佽吙闀风殑鐧戒汉濂冲銆?/p>
<p>17姝叉檪灏氬崥瀹富璩堟柉姹€濞溌峰鏅紙Justina Sharp锛夛紝缍撶嚐钁楄嚜宸辩殑鏅傚皻缍茬珯銆傚ス琛ㄧず锛屸€滈€欐槸浠跺叿鏈夊劒瓒婃劅鐨勪簨銆傛伃鍠滀綘锛屼綘鑳界┛涓夿randy Melville鐨勮。鏈嶏紒鍔犲叆鍎秺淇辨▊閮紒鍥犵偤寰堝濂冲鎯宠绌緽randy Melville鐨勮。鏈嶅嵒鎿犱笉閫插幓锛屽ス鍊戠偤鐬兘绌夸笂Brandy Melville浠€楹奸兘椤樻剰鍋氥€傗€?/p>
<p>Brandy Melville鐨勫悐甯惰～銆侀湶鑷嶈銆侀枊瑗熺緤姣涜～绛夐兘娣卞彈骞磋紩濂冲鐨勯潚鐫烇紝涓嶉亷涔熸湁寰堝浜烘壒瑭旴randy Melville鐨勫潎纰肩瓥鐣ワ紝浠栧€戣獚鐐洪€欏彲鑳藉鍔犺韩鏉愯偉鑳栬€呯殑缇炴劎鎰熴€傜洝绠′竴鐩翠互渚嗘檪灏氱晫閮芥槸浠ョ槮鐐虹編锛屼竴浜涙湇瑁濈敋鑷冲幓杩庡悎鏇磋嫍姊濈殑韬潗锛屼絾骞句箮娌掓湁涓€鍊嬪搧鐗屽儚Brandy Melville涓€妯ｅ仛鐨勫姝も€滆嫑鍒烩€濄€傜憸浼借鍝佺墝闇查湶妾告锛圠uLulemon锛夋湇瑁濆叕鍙告壙瑾嶅姞澶х⒓椤у涓︿笉鏄叾鐩椤у锛屼笉閬庯紝闇查湶妾告閭勬槸鎻愪緵鐬緸0鍒?2鐨勫昂瀵搞€傚嵆浣挎槸琚槻寮勭偤涓嶆彁渚涜秴閲嶅厭绔ユ湇瑁濈殑闃胯矟鍏嬮殕姣?璨诲锛坅bercrombie fitch 锛変篃鍑哄敭鐬姞澶х⒓鏈嶉＞鑷?4纰硷紙瑷伙細缇庡湅濠﹀コ鐨勫钩鍧囧昂瀵告槸14锛夈€?/p>
<p>鍦˙randy Melville闆跺敭搴楄！骞句箮鎵€鏈夌殑琛ｆ湇閮芥槸S铏燂紝闅绘湁骞句欢鏄疢铏燂紙涓⒓锛夈€傝叞鍦嶅湪25鑻卞锛堢磩63.5cm,1灏?锛夌殑濂冲鎵嶈兘绌夸笂Brandy Melville鐨勫潎纰肩穵韬げ锛屼篃灏辨槸0纰兼垨2纰硷紝鏍规摎鍝佺墝鐨勪笉鍚屻€傜窔涓婂嚭鍞殑澶ч儴鍒嗙煭瑁欙紝鐭げ鑵板湇涔熼兘鏄€欏€嬪昂瀵搞€傞潚灏戝勾鏅傚皻涓诲姏鍝佺墝Forever21鐨勫悓椤炵穵韬げ鐨勫昂瀵稿湪24鑻卞鍒?0鑻卞涔嬮枔銆傜編鍦嬬柧鐥呴爯闃茶垏鎺у埗涓績2012骞寸殑鍫卞憡椤ず锛岀編鍦嬪勾杓曞コ瀛╄韩楂樹竴鑸湪5鑻卞昂3鑻卞锛堢磩1.62绫筹級涓婁笅锛岄珨閲嶅湪138纾咃紙绱?2鍏枻锛夊乏鍙筹紝鑵板湇鍦?1鑻卞锛?灏?锛夊乏鍙炽€?/p>
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<p>锛堣鑰?Stellaliu 绶ㄨ集 绁濊垐濯涳級</p>
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