Prada普拉達調整營銷策略：降低新品價格 少開門
中文(简体) Public
<a href="http://www.prada-taiwan.com/">Prada 灏堟珒</a>姣忓ぉ鐐哄ぇ瀹跺付渚嗗叏鏂版疆娴佺郴鍒楀柈鍝侊紝鐐烘偍鐨勭敓娲绘坊鍔犳洿澶氱殑鑹插僵锛岀偤鎮ㄧ殑鐢熸椿鍏呮豢娲诲姏锛岃畵鎮ㄦ瘡澶╀笉閲嶈锛岀簿褰╃殑浜虹敓寰炵従鍦ㄩ枊濮嬶紝鏁珛闂滄敞鎴戝€慞rada 瀹樻柟缍茬珯锛屾垜鍊戝皣鍏ㄦ柊鐨凱rada澶波鍠搧涓€涓€鍛堢従绲﹀ぇ瀹躲€?div class="intro">璐忓晢缍?http://www.winshang.com2015骞?4鏈?8鏃?0:26渚嗚嚜锛氬ソ濂囧績鏃ュ牨 鏍稿績鎻愮ず锛?prada clutch bag 鍜孭rada鐧间綀2014璨″勾璨″嫏椤ず锛孭rada闆嗗湗鍑堝埄娼ら娆″嚭鐝句笅婊戙€傚勾搴﹀噲鍒╂饯闄嶈嚦4.51鍎勬瓙鍏冿紝鍚屾瘮涓嬮檷
璐忓晢缍?http://www.winshang.com2015骞?4鏈?8鏃?0:26渚嗚嚜锛氬ソ濂囧績鏃ュ牨
鏍稿績鎻愮ず锛?a href="http://www.prada-taiwan.com/p/hand-bags-bn-b8668a24/">prada clutch bag</a>鍜孭rada鐧间綀2014璨″勾璨″嫏椤ず锛孭rada闆嗗湗鍑堝埄娼ら娆″嚭鐝句笅婊戙€傚勾搴﹀噲鍒╂饯闄嶈嚦4.51鍎勬瓙鍏冿紝鍚屾瘮涓嬮檷28%銆傞毃寰岋紝Prada鐨勫競鍫寸附鐩tefano Cantino瀹ｄ綀锛孭rada灏囪鏁寸嚐閵风瓥鐣ワ細闄嶄綆鏂板搧鍍规牸锛屽皯闁嬮杸搴椼€?
杩戞棩锛孭rada鐧间綀2014璨″勾(鎴嚦2015骞?鏈?1鏃?璨″嫏鍫卞憡銆傝嚜2011骞村湪棣欐腐涓婂競浠ヤ締锛孭rada闆嗗湗鍑堝埄娼ら娆″嚭鐝句笅婊戙€傚彈澶т腑鑿崁鐤茶粺甯傚牬鐨勫奖闊匡紝Prada骞村害鍑堝埄娼ら檷鑷?.51鍎勬瓙鍏冿紝鍚屾瘮涓嬮檷28%銆?/p>
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闅ㄥ緦锛孭rada鐨勫競鍫寸附鐩tefano Cantino瀹ｄ綀锛孭rada灏囪鏁寸嚐閵风瓥鐣ワ細闄嶄綆鏂板搧鍍规牸锛屽皯闁嬮杸搴椼€?/p>
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鐐虹灜鏇村ソ鎳夊皪瀹㈡埗鐨勫彛鍛筹紝Prada閭勫湪瀹屽杽渚涙噳閺堬紝鐩墠姝ｅ湪鍏剁毊璩搧鐨勪富瑕佺敘鍦?鎰忓ぇ鍒╂墭鏂崱绱嶆嫑鍕?00鍚嶅摗宸ャ€?/p>
Prada鍦ㄥ京娲荤瘈寰屽鏍稿叾瀹氬児绛栫暐锛岄爯瑷堜簽娲插湴鍗€闄嶅児鐨勫彲鑳芥€ф瘮杓冨ぇ锛屾瓙娲插湴鍗€涔熸矑鏈夊お澶ф疾鍍圭┖闁撱€?/p>
鍙﹀锛岀敱鏂兼キ绺撅紙灏堥闁辫畝锛夌殑涓嬫粦锛孭rada闁€搴楅枊瑷篃鏈冩笡灏戙€?015骞存渶澶氭柊闁嬭ō28鍌㈤杸搴楋紝鍏朵腑鍖呮嫭灏?鍌㈢従宸叉湁闁€搴楃殑鏀归€犮€傝€屽緸2016骞磋捣锛孭rada姣忓勾鏂伴枊闁€搴椾笉鏈冭秴閬?鍌€傛埅鑷?015骞?鏈?1鏃ワ紝Prada鎿佹湁594鍌㈢洿鐕熷簵銆?/p>
Prada闆嗗湗CEO Patrizio Bertelli鍦ㄨ病鍫变腑瑭曡珫锛?2014骞村皪鏂糚rada渚嗚鏄綁鎶樻€х殑涓€骞淬€傜敱鏂奸泦鍦樺湪闆嗕腑鍔涢噺铏曠悊涓暦鏈熺殑鎶曡硣闋呯洰锛屾墍浠ユ垜鍊戠殑鏀剁泭鏈夋毇鏅傜殑闄嶄綆銆備絾鏄垜鍊戦倓鏄渻鎸佺簩闂滆ɑ鐢㈠搧鐨勫埗浣滃拰鐮旂櫦锛屼互姝や締淇冮€叉垜鍊戠殑闆跺敭妤嫏銆?</p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.prada-taiwan.com/c/man-bags/">Prada 鐢峰寘</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞<a href="http://www.prada-taiwan.com/">Prada 瀹樻柟缍茬珯</a>寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歳aybantw</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.prada-taiwan.com/">http://www.prada-taiwan.com/</a>;锛?
璐忓晢缍?http://www.winshang.com2015骞?4鏈?8鏃?0:26渚嗚嚜锛氬ソ濂囧績鏃ュ牨
鏍稿績鎻愮ず锛?a href="http://www.prada-taiwan.com/p/hand-bags-bn-b8668a24/">prada clutch bag</a>鍜孭rada鐧间綀2014璨″勾璨″嫏椤ず锛孭rada闆嗗湗鍑堝埄娼ら娆″嚭鐝句笅婊戙€傚勾搴﹀噲鍒╂饯闄嶈嚦4.51鍎勬瓙鍏冿紝鍚屾瘮涓嬮檷28%銆傞毃寰岋紝Prada鐨勫競鍫寸附鐩tefano Cantino瀹ｄ綀锛孭rada灏囪鏁寸嚐閵风瓥鐣ワ細闄嶄綆鏂板搧鍍规牸锛屽皯闁嬮杸搴椼€?
杩戞棩锛孭rada鐧间綀2014璨″勾(鎴嚦2015骞?鏈?1鏃?璨″嫏鍫卞憡銆傝嚜2011骞村湪棣欐腐涓婂競浠ヤ締锛孭rada闆嗗湗鍑堝埄娼ら娆″嚭鐝句笅婊戙€傚彈澶т腑鑿崁鐤茶粺甯傚牬鐨勫奖闊匡紝Prada骞村害鍑堝埄娼ら檷鑷?.51鍎勬瓙鍏冿紝鍚屾瘮涓嬮檷28%銆?/p>
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闅ㄥ緦锛孭rada鐨勫競鍫寸附鐩tefano Cantino瀹ｄ綀锛孭rada灏囪鏁寸嚐閵风瓥鐣ワ細闄嶄綆鏂板搧鍍规牸锛屽皯闁嬮杸搴椼€?/p>
Cantino鐗瑰垾鎻愬埌鐬簵鍏т績閵锋椿鍕曪紝閫佽波涓婇杸鍙婇噺韬畾鍒舵湇鍕欙紝閲嶉粸瑕佸仛濂芥瘡搴楃殑鍟嗗搧绲勫悎銆備粬瑾細 鎴戝€戣ō娉曡畵閫欎簺鐕熼姺绛栫暐鍦ㄦ瘡鍊嬪湅鍌㈢殑闁€搴楅兘鑳藉厖鍒嗙櫦鎻綔鐢ㄣ€?</p>
<a href="http://www.prada-taiwan.com/p/bags-81/">prada灏奸緧鍖栧鍖?/a>鍜孭rada灏囧厖鐧兼彯鏆㈤姺娆剧殑浣滅敤锛屾彁楂樻柊鍝併€佹柊娆剧殑鐧间綀闋荤巼銆侰antino鎻愬埌锛岀浉姣擯rada缍撳吀鐔辫常娆撅紝Galleria璧峰児1400姝愬厓锛孌ouble Bag璧峰児1800姝愬厓锛屾柊娆惧寘鐨勫畾鍍规渻渚垮疁寰堝锛屽湪700鍒?00姝愬厓涔嬮枔銆?/p>
鐐虹灜鏇村ソ鎳夊皪瀹㈡埗鐨勫彛鍛筹紝Prada閭勫湪瀹屽杽渚涙噳閺堬紝鐩墠姝ｅ湪鍏剁毊璩搧鐨勪富瑕佺敘鍦?鎰忓ぇ鍒╂墭鏂崱绱嶆嫑鍕?00鍚嶅摗宸ャ€?/p>
Prada鍦ㄥ京娲荤瘈寰屽鏍稿叾瀹氬児绛栫暐锛岄爯瑷堜簽娲插湴鍗€闄嶅児鐨勫彲鑳芥€ф瘮杓冨ぇ锛屾瓙娲插湴鍗€涔熸矑鏈夊お澶ф疾鍍圭┖闁撱€?/p>
鍙﹀锛岀敱鏂兼キ绺撅紙灏堥闁辫畝锛夌殑涓嬫粦锛孭rada闁€搴楅枊瑷篃鏈冩笡灏戙€?015骞存渶澶氭柊闁嬭ō28鍌㈤杸搴楋紝鍏朵腑鍖呮嫭灏?鍌㈢従宸叉湁闁€搴楃殑鏀归€犮€傝€屽緸2016骞磋捣锛孭rada姣忓勾鏂伴枊闁€搴椾笉鏈冭秴閬?鍌€傛埅鑷?015骞?鏈?1鏃ワ紝Prada鎿佹湁594鍌㈢洿鐕熷簵銆?/p>
Prada闆嗗湗CEO Patrizio Bertelli鍦ㄨ病鍫变腑瑭曡珫锛?2014骞村皪鏂糚rada渚嗚鏄綁鎶樻€х殑涓€骞淬€傜敱鏂奸泦鍦樺湪闆嗕腑鍔涢噺铏曠悊涓暦鏈熺殑鎶曡硣闋呯洰锛屾墍浠ユ垜鍊戠殑鏀剁泭鏈夋毇鏅傜殑闄嶄綆銆備絾鏄垜鍊戦倓鏄渻鎸佺簩闂滆ɑ鐢㈠搧鐨勫埗浣滃拰鐮旂櫦锛屼互姝や締淇冮€叉垜鍊戠殑闆跺敭妤嫏銆?</p>
鎯宠浜嗚В鏇村闂滄柤<a href="http://www.prada-taiwan.com/c/man-bags/">Prada 鐢峰寘</a>璩囪▕娑堟伅鐨勬湅鍙嬶紝涓嶅Θ闂滄敞<a href="http://www.prada-taiwan.com/">Prada 瀹樻柟缍茬珯</a>寰岀簩鐨勫牨閬撴秷鎭紝涔熷彲浠ユ坊鍔?strong style="color: red;">Line锛歳aybantw</strong>閫茶鍜ㄨ銆傚叏鍫存墍鏈夋柊鍝佷綆鑷?鎶樿捣锛屾柊娆句笉鏂蜂笂鏋讹紝閫辨棩閫辨湯璩肩墿鏇存槸浜湁灏堝爆鎶樻墸鍎儬锛岄鍠滈€ｉ€ｏ紝姝ｅ搧澶波锛屾敮鎸佸皥娅冮璀夛紝7澶╅憭璩炴湡锛?澶╃劇鐞嗙敱閫€鎻涜波锛屽績鍕曪紝涓嶅琛屽嫊锛岃稌绶婁締閬歌臣鍚э紒锛?a href="http://www.prada-taiwan.com/">http://www.prada-taiwan.com/</a>;锛?
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