Michael Kors12億美元收購Jimmy Choo 全球“輕奢王座
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浜哄€戦兘鎯宠Κ韬竴涓嬮€欏€嬭嚜瑭＄偤鍐犺粛鐨勫搧鐗屽埌搴曟湁浠€楹奸潪鍚屽皨甯哥殑鍦版柟銆傞€欏ぇ澶х府鐭簡<a href="http://www.championtw.com/">Champion 瀹樼恫</a>灏嶆棗涓嬬敘鍝佺殑瑷▓鍙婄爺鐧奸€辨湡銆備絾鏄潰灏嶅競鍫寸殑鑰冮锛岃ō瑷堣€呭€戜篃寰堝揩鎰忚瓨鍒帮紝灏嶆柤鍝佺墝渚嗚锛屾柊鐢㈠搧鐨勬帹鍑哄浐鐒堕噸瑕侊紝浣嗘槸鏇翠富瑕佺殑鏄浣曡兘鐐烘秷璨昏€呭付渚嗘洿澶氭柟渚裤€佸鐢ㄧ殑瑷▓锛屼互鎺ㄥ嫊甯傚牬浠ュ強鏁村€嬮亱鍕曠敘鍝佺殑鍓嶉€叉浼愩€?div class="intro">鏂噟鐗熼洸椋?閲戣瀺涔嬪偄7鏈?6鏃ヨ▕锛岃绋辩偤 杓曞ア鐜嬪骇 涔嬬埈鐨勭編銆佽嫳鍏╁ぇ鍝佺墝绲傛柤 鐗芥墜 銆?7鏈?5鏃ワ紝缇庡湅杓曞ア鎵嬭鍝佺墝 MK 渚ц儗鍖?娣虹伆鑹?鍙奙K瀹ｄ綀灏囦互12鍎勭編鍏冪従閲?绱?1鍎勫厓浜烘皯骞?锛屾敹璩艰嫳鍦?/div>
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<p>鏂噟鐗熼洸椋?/p>
<p>閲戣瀺涔嬪偄7鏈?6鏃ヨ▕锛岃绋辩偤 杓曞ア鐜嬪骇 涔嬬埈鐨勭編銆佽嫳鍏╁ぇ鍝佺墝绲傛柤 鐗芥墜 銆?/p>
<p>7鏈?5鏃ワ紝缇庡湅杓曞ア鎵嬭鍝佺墝<a href="http://www.debaga.net/p/mk-women-bags-f71c0c0f/">MK 渚ц儗鍖?娣虹伆鑹?/a>鍙奙K瀹ｄ綀灏囦互12鍎勭編鍏冪従閲?绱?1鍎勫厓浜烘皯骞?锛屾敹璩艰嫳鍦嬮珮绔瀷灞ュ搧鐗?Jimmy Choo銆傛寜鐓т氦鏄撴娆撅紝Jimmy Choo姣忚偂鏀惰臣鍍圭偤3缇庡厓锛屾孩鍍归仈鍒?6.5%銆傝┎浼板€兼槸 Jimmy Choo 2016 璨″勾 EBITDA(绋呮伅鎶樿垔鍙婃敜閵峰墠鍒╂饯)鐨?7.5 鍊嶃€?/p>
<p>Jimmy Choo鏇炬槸鍏ㄧ悆棣栧€嬩笂甯傜殑濂緢闉嬪饱鍝佺墝锛岀敱鑿瑷▓甯懆浠板倯锛堣棣栧湒锛夊拰鏅備换鑻卞湅鐗堛€奦ogue銆嬫檪灏氶厤椋剧法杓殑Tamara Mello鑱悎鍓电珛锛屽叐浣嶅壍濮嬩汉鍏堝緦鏂?001骞淬€?011骞撮洟闁嬪搧鐗岋紝涓︽柤2011骞村皣鍝佺墝68%鐨勮偂浠斤紝鍑哄敭绲︽瓙娲叉姇璩囧叕鍙窲AB锛屾柤2014骞村湪鑻卞湅鍊暒涓婂競銆?/p>
<p>鏀惰臣娑堟伅鍏綀寰岋紝Jimmy Choo鐨勮偂鍍逛笂婕茬灜17%锛?<a href="http://www.debaga.net/p/mk-women-bags-a90239b0/">MK 渚ц儗鍖?娣辫摑</a>鍙奙K鍓囧皬骞呬笂鍗?.8%銆備氦鏄撳畬鎴愬緦锛孞immy Choo灏囦繚鎸佺鐞嗗湗闅婄殑鐛ㄧ珛鎬э紝Pierre Denis灏囩辜绾屾摂浠籎immy Choo鐨勯甯煼琛屽畼锛孲andra Choi鍓囩辜绾屾摂浠诲壍鎰忕附鐩ｃ€?/p>
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<p>鎴愮珛鏂?986骞寸殑 Michael Kors 锛屾垚鍚嶆柤闆昏妯＄壒鐪熶汉绉€ Project Runway 鍜岀編鍔囥€婃鏈涢兘甯傘€嬨€傚€熻憲2011 - 2014骞撮枔鐨?杓曞ア鐔辨疆 锛岄潬婵€閫茬殑娓犻亾绛栫暐杩呴€熸摯寮碉紱闆跺敭缍查粸鏁搁噺鏈€楂樺緸2013骞寸殑2913鍌紝澧炶嚦2015骞?鏈堢殑4133鍌紝澶у鍒嗕綀鍦ㄧ櫨璨ㄥ叕鍙告垨濂х壒钀婃柉銆?/p>
<p>鎴愮珛36骞翠締锛孧ichael Kors鐨勭敘鍝佺祼妲嬪绲備互鎵嬭鐐轰富锛屼絾鏄墜琚嬪競鍫村緸2013骞磋捣闁嬪鏀剧珐銆傛牴鎿氬反鍏嬭悐閵€琛屾暩鎿氾紝2012鑷?2015骞达紝缇庡湅楂樼鐨叿鍙婇厤椋惧競鍫存瘡骞村閫熷緸16%銆?1%銆?%闄嶈嚦3%銆?/p>
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<p>Jimmy Choo鏂间粖骞?鏈堥枊濮嬪皨姹傚嚭鍞紝鍙冭垏绔惰臣鐨勮卜鍌㈠寘鎷腑鍦嬬殑寮樻瘏鎶曡硣銆丆VC Capital绛夈€侸immy Choo姝ゅ墠鐢辨瓙娲叉姇璩囬泦鍦楯AB鎵€鏈夛紝鐢辨柤JAB鏈締灏囧悜娑堣不鍝佽妤櫦鍔涳紝鍥犳姹哄畾鍑哄敭鏃椾笅Jimmy Choo鍜孊ally鍏╁€嬪ア渚堝搧鐗屻€?/p>
<p>Jimmy Choo鍦ㄤ腑鍦嬪競鍫寸殑鐔卞害鑷充粖鐐烘涔熶粛鏈湁绲叉娓涘皯銆傚湪鍦嬪収鏀惰鐜囩獊鐮?00鍎勭殑鐔辨挱鍔囥€婃垜鐨勫墠鍗婄敓銆嬩腑锛岀緟瀛愬悰閫插叆鑱峰牬寰岋紝闁嬪鐢ㄨ棈鑹叉牸绱嬪ぇ琛ｆ惌閰嶉€欐閵€鑹查珮璺熼瀷锛屽緢鏈夎伔妤コ鎬х殑骞圭反鑼冨厭銆傞€欐JimmyChoo鐨勯珮璺熼瀷锛岀暥鍒濇啈鍊熴€婁締鑷槦鏄熺殑浣犮€嬶紝鍚屾鐨勯妧鑹查珮璺熼瀷璩ｅ埌鑴姺銆?/p>
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<p>灏?Michael Kors渚嗚锛屾敹璩糐immy Choo 锛屽彲鎿村嫉鍏堕瀷灞ュ搧椤烇紝鍚屾檪鏂板涓€楂樼鍝佺墝銆侻ichael Kors 鐩墠闅绘湁涓嶅埌11%鐨勭嚐鏀朵締鑷瀷灞ワ紝瑭插搧椤炲湪 Jimmy Choo鐨勫崰姣旀槸75%銆傚叐鑰呯殑瑷▓棰ㄦ牸涔熸湁椤炰技涔嬭檿锛岄兘寮疯璨存埃鍙婇兘甯傛劅銆?/p>
<p>2016骞达紝Jimmy Choo鐨勭嚐鏀跺闀凤紝寰楃泭鏂间簽娲插競鍫村拰鐢疯鐢㈠搧鐨勮并鐛伙紝鍏跺勾鐕熸敹閬斿埌 3.64 鍎勮嫳閹婏紝鍚屾瘮澧為暦鐬?14.5%銆傜嚐妤埄娼ら仈鍒?250钀嫳閹婏紝鍚屾瘮澧為暦42.6%銆?016骞翠笅鍗婂勾鑷充粖锛屽叾鑲″児缈荤灜 2 鍊嶅銆侸immy Choo鐩墠甯傚€肩偤7.71鍎勮嫳閹?绱勫悎9.94鍎勭編鍏?銆?/p>
<p>鍏ㄧ悆杓曞ア鍝佸競鍫翠笁鍒嗗ぉ涓?/p>
<p>鍏ㄧ悆杓曞ア甯傚牬锛屼竴鐩寸敱Michael Kors銆丆oach銆並ate Spade涓夊垎澶╀笅锛屼粖骞?鏈堬紝Coach鑸嘙ichael Kors鑱悎绔惰臣Kate Spade锛岀祼鏋淐oach浠?4鍎勭編鍏冨児鏍硷紝涓﹁臣Kate Spade銆傛寰岋紝Coach鑸嘙ichael Kors鍐嶆鍔犲叆Jimmy Choo鐖オ鎴帮紝Coach涓€搴︽洿闁嬪嚭10鍎勮嫳閹婄殑鏀惰臣鍍癸紝涓嶉亷閭勬槸琚玀ichael Kors鎷涜嚧楹句笅銆?/p>
<p>2017骞?鏈堬紝Michael Kors鐧间綀2016/2017璨″勾涓夊搴﹁病鍫卞浣堬紝鍏?016骞存埅鑷?2鏈?1鏃ョ殑鍓嶄笁瀛ｅ害鐨勯姺鍞姣?015骞寸殑35.1鍎勭編鍏冿紝鍚屾瘮涓嬮檷鐬?.4% 鑷?34.3 鍎勭編鍏冿紝鍚屽簵閵峰敭椤嶇殑璺屽箙鍓囬仈鍒?6.6%銆傝彲鐖捐闅ㄥ嵆鎷嬪敭Michael Kors鑲＄エ銆?/p>
<p>Michael Kors闅ㄥ緦鍦ㄨ綁鍨嬮噸绲勪腑锛岀偤閲嶆柊鎻愬崌鍥犻亷搴︿績閵疯繀閫熶笅闄嶇殑鍝佺墝褰㈣薄锛屽湪鏂板娆惧紡鍙婃摯澶х敺瑁濈敘鍝佺郴鍒楃殑鍚屾檪锛屾笡灏戠灜鎵撴姌娲诲嫊鍙婄櫨璨ㄥ叕鍙哥殑鍑鸿波閲忋€?/p>
<p>閫欑ó鍋氭硶褰遍熆鐬搧鐗屽湪绡€鍋囨棩鐨勯姺鍞キ绺撅紝鍦ㄧぞ浜ゅ獟楂斾笂鐨勬椿韬嶇▼搴︼紝寮曠櫦鐬姇璩囦汉鐨勪笉婊裤€侻ichael Kors闅ㄥ嵆琛ㄧず灏囬€氶亷鏀惰臣锛岄€蹭竴姝ユ摯澶фキ鍕欍€?/p>
<p>澶氬勾浠ヤ締锛孧ichael Kors鑸嘋oach绛夎紩濂㈠搧鐗屽湪鍦嬮殯甯傚牬涓€鐩村悇鑷偤鎴般€傚鍝佺墝绲勫悎鐨勯泦鍦樺寲缍撶嚐妯″紡鑳藉鍦ㄥ柈鍊嬪搧鐗屾キ绺句綆杩锋垨閬亣鍗辨鏅傦紝闄嶄綆鏀剁泭鍙楁悕鐨勯ⅷ闅€?/p>
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<p>Coach鍏ㄧ悆CEO Victor Luis琛ㄧず锛岃▓鍔冪櫦灞曟垚涓€鍌㈠叏鐞冩€х殑澶氬搧鐗屽叕鍙搞€傛埅鑷崇洰鍓嶏紝Coach鍏辨搧鏈塁oach銆丼tuart Weitzman鍙奒ate Spade绛変笁鍊嬪搧鐗岀殑灏忓瀷濂緢鍝侀泦鍦橈紝鍙冭垏鐬瑽urberry鍜孊ally绛夊搧鐗岀殑绔惰臣銆?/p>
<p>绔剁埈灏嶆墜鐨勫挤鍕㈡摯寮佃畵Michael Kors鐨勬敹璩艰▓鍔冭畩寰楁洿绶婅揩銆傚浣堟敹璩糐immy Choo鏅傦紝Michael Kors瀹樻柟鑱叉槑琛ㄧず锛屽鏋滄湁绗笁鏂圭鍍癸紝鍓囧叾绲﹀嚭鐨勫牨鍍规湁鍙兘绻肩簩鎻愬崌銆侸immy Choo 鐩告瘮妤妇浣庤糠绛夊緟杞夊瀷鐨凨ate Spade锛孞immy Choo鏈夊ぇ姒傜巼鑳芥洿蹇郸鏀惰臣鏂瑰付渚嗘洿楂樻敹鐩婂洖鍫便€?/p>
<p>缍撴繜涓嬫粦鏅傛湡锛屽叏鐞冩秷璨昏€呴枊濮嬪悜甯傚牬鐨勫叐绔偩鏂?鍦ㄥぇ鐪惧競鍫达紝Zara銆丠 M 绛夊揩鏅傚皻鍝佺墝淇濇寔钁楀叐浣嶆暩鐨勫闀凤紱鍦ㄩ珮绔ア渚堝搧闋樺煙锛孏ucci銆丏ior绛夊搧鐗岀礇绱涗繚鎸?琛屾キ寰╄槆 銆傚湪姝よ儗鏅笅锛岃紩濂㈠搧鐗岄枊濮嬭睈瀵岀敘鍝佺窔锛屼甫鍚戦珮绔競鍫撮潬鏀忋€傝兘澶犲悓鏅傚鐝鹃€欏叐鍊嬬洰妯欑殑蹇€熸柟寮忥紝灏辨槸鏀惰臣銆?/p>
<p>缇庡湅銆婅彲鐖捐鏃ュ牨銆嬬恫绔欑ū锛屼腑鍦嬫秷璨昏€呭皪瑷▓甯墜琚嬬殑鐔辨儏姝ｅ嵎鍦熼噸渚嗐€傞€欎竴娆¤ū澶氫腑鍦嬫秷璨昏€呯啽琛锋柤鍦ㄥ湅鍏с€佷甫涓旈€氶亷鏅鸿兘鎵嬫閫茶缍茶臣銆?017骞村勾鍒濅互渚嗭紝涓湅甯傚牬涓婂ア渚堝搧閵峰敭鍥炴殩銆備汉姘戝梗璨跺€间篃淇冧娇涓湅娑堣不鑰呭湪鍦嬪収銆佽€屼笉鏄埌娴峰璩肩墿銆傝矟鎭╁叕鍙搁爯瑷堜粖骞翠腑鍦嬪収鍦板競鍫村ア渚堝搧閵峰敭椤嶅皣澧為暦6%-8%銆?/p>
<p>鏍规摎鎿氬痉鍕ょ殑鏁告摎锛岀恫涓婇浂鍞鍗犲埌涓湅闆跺敭绺介鐨?3.5%锛岄仩閬犻珮鏂?.6%鐨勫叏鐞冨钩鍧囨按骞炽€侰oach鏈湀鍦ㄤ腑鍦嬮枊瑷灜涓€鍌㈢恫涓婂晢搴椼€傛摎RET鐫挎剰寰蜂腑鍦嬪晢妤湴鐢㈢爺绌朵腑蹇冨牨鍛婇’绀猴紝 2017骞翠笂鍗婂勾锛屽ア渚堝搧鐗屾暩瀛楀寲绶氫笂鐕熼姺鐨勫€嬩汉濂緢鍝佹秷璨婚仈200鍎勭編鍏冿紝鍗犳摎鏁村€嬪競鍫撮姺閲忕殑8%锛?瑙哥恫鐜?宸茬稉瓒呴亷70%銆?/p>
<a href="http://www.championtw.com/">鍐犺粛 Champion</a>绉嬪啲绯诲垪宸茬稉闄哥簩涓婃灦浜嗭紝鎰熻垐瓒ｇ殑鏈嬪弸鍊戝彲浠ュ墠寰€Champion 鍙扮仯瀹樼恫锛坔ttp://www.championtw.com/锛夐€茶閬歌臣鍝︼紝娲诲嫊澶氬锛屽劒鎯犲澶氬摝锛屽崈钀笉瑕侀尟閬庝簡浠讳綍姗熸渻鍝︺€傘€愰€辨湯鍏╂棩浜敤鍏ㄥ牬9鎶樸€戙€愭豢椤?000鍗冲彲鍏嶉亱銆戞洿澶氭椿鍕曠瓑浣犱締鐧肩従鍝︺€?
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<p>鏂噟鐗熼洸椋?/p>
<p>閲戣瀺涔嬪偄7鏈?6鏃ヨ▕锛岃绋辩偤 杓曞ア鐜嬪骇 涔嬬埈鐨勭編銆佽嫳鍏╁ぇ鍝佺墝绲傛柤 鐗芥墜 銆?/p>
<p>7鏈?5鏃ワ紝缇庡湅杓曞ア鎵嬭鍝佺墝<a href="http://www.debaga.net/p/mk-women-bags-f71c0c0f/">MK 渚ц儗鍖?娣虹伆鑹?/a>鍙奙K瀹ｄ綀灏囦互12鍎勭編鍏冪従閲?绱?1鍎勫厓浜烘皯骞?锛屾敹璩艰嫳鍦嬮珮绔瀷灞ュ搧鐗?Jimmy Choo銆傛寜鐓т氦鏄撴娆撅紝Jimmy Choo姣忚偂鏀惰臣鍍圭偤3缇庡厓锛屾孩鍍归仈鍒?6.5%銆傝┎浼板€兼槸 Jimmy Choo 2016 璨″勾 EBITDA(绋呮伅鎶樿垔鍙婃敜閵峰墠鍒╂饯)鐨?7.5 鍊嶃€?/p>
<p>Jimmy Choo鏇炬槸鍏ㄧ悆棣栧€嬩笂甯傜殑濂緢闉嬪饱鍝佺墝锛岀敱鑿瑷▓甯懆浠板倯锛堣棣栧湒锛夊拰鏅備换鑻卞湅鐗堛€奦ogue銆嬫檪灏氶厤椋剧法杓殑Tamara Mello鑱悎鍓电珛锛屽叐浣嶅壍濮嬩汉鍏堝緦鏂?001骞淬€?011骞撮洟闁嬪搧鐗岋紝涓︽柤2011骞村皣鍝佺墝68%鐨勮偂浠斤紝鍑哄敭绲︽瓙娲叉姇璩囧叕鍙窲AB锛屾柤2014骞村湪鑻卞湅鍊暒涓婂競銆?/p>
<p>鏀惰臣娑堟伅鍏綀寰岋紝Jimmy Choo鐨勮偂鍍逛笂婕茬灜17%锛?<a href="http://www.debaga.net/p/mk-women-bags-a90239b0/">MK 渚ц儗鍖?娣辫摑</a>鍙奙K鍓囧皬骞呬笂鍗?.8%銆備氦鏄撳畬鎴愬緦锛孞immy Choo灏囦繚鎸佺鐞嗗湗闅婄殑鐛ㄧ珛鎬э紝Pierre Denis灏囩辜绾屾摂浠籎immy Choo鐨勯甯煼琛屽畼锛孲andra Choi鍓囩辜绾屾摂浠诲壍鎰忕附鐩ｃ€?/p>
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<p>鎴愮珛鏂?986骞寸殑 Michael Kors 锛屾垚鍚嶆柤闆昏妯＄壒鐪熶汉绉€ Project Runway 鍜岀編鍔囥€婃鏈涢兘甯傘€嬨€傚€熻憲2011 - 2014骞撮枔鐨?杓曞ア鐔辨疆 锛岄潬婵€閫茬殑娓犻亾绛栫暐杩呴€熸摯寮碉紱闆跺敭缍查粸鏁搁噺鏈€楂樺緸2013骞寸殑2913鍌紝澧炶嚦2015骞?鏈堢殑4133鍌紝澶у鍒嗕綀鍦ㄧ櫨璨ㄥ叕鍙告垨濂х壒钀婃柉銆?/p>
<p>鎴愮珛36骞翠締锛孧ichael Kors鐨勭敘鍝佺祼妲嬪绲備互鎵嬭鐐轰富锛屼絾鏄墜琚嬪競鍫村緸2013骞磋捣闁嬪鏀剧珐銆傛牴鎿氬反鍏嬭悐閵€琛屾暩鎿氾紝2012鑷?2015骞达紝缇庡湅楂樼鐨叿鍙婇厤椋惧競鍫存瘡骞村閫熷緸16%銆?1%銆?%闄嶈嚦3%銆?/p>
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<p>Jimmy Choo鏂间粖骞?鏈堥枊濮嬪皨姹傚嚭鍞紝鍙冭垏绔惰臣鐨勮卜鍌㈠寘鎷腑鍦嬬殑寮樻瘏鎶曡硣銆丆VC Capital绛夈€侸immy Choo姝ゅ墠鐢辨瓙娲叉姇璩囬泦鍦楯AB鎵€鏈夛紝鐢辨柤JAB鏈締灏囧悜娑堣不鍝佽妤櫦鍔涳紝鍥犳姹哄畾鍑哄敭鏃椾笅Jimmy Choo鍜孊ally鍏╁€嬪ア渚堝搧鐗屻€?/p>
<p>Jimmy Choo鍦ㄤ腑鍦嬪競鍫寸殑鐔卞害鑷充粖鐐烘涔熶粛鏈湁绲叉娓涘皯銆傚湪鍦嬪収鏀惰鐜囩獊鐮?00鍎勭殑鐔辨挱鍔囥€婃垜鐨勫墠鍗婄敓銆嬩腑锛岀緟瀛愬悰閫插叆鑱峰牬寰岋紝闁嬪鐢ㄨ棈鑹叉牸绱嬪ぇ琛ｆ惌閰嶉€欐閵€鑹查珮璺熼瀷锛屽緢鏈夎伔妤コ鎬х殑骞圭反鑼冨厭銆傞€欐JimmyChoo鐨勯珮璺熼瀷锛岀暥鍒濇啈鍊熴€婁締鑷槦鏄熺殑浣犮€嬶紝鍚屾鐨勯妧鑹查珮璺熼瀷璩ｅ埌鑴姺銆?/p>
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<p>灏?Michael Kors渚嗚锛屾敹璩糐immy Choo 锛屽彲鎿村嫉鍏堕瀷灞ュ搧椤烇紝鍚屾檪鏂板涓€楂樼鍝佺墝銆侻ichael Kors 鐩墠闅绘湁涓嶅埌11%鐨勭嚐鏀朵締鑷瀷灞ワ紝瑭插搧椤炲湪 Jimmy Choo鐨勫崰姣旀槸75%銆傚叐鑰呯殑瑷▓棰ㄦ牸涔熸湁椤炰技涔嬭檿锛岄兘寮疯璨存埃鍙婇兘甯傛劅銆?/p>
<p>2016骞达紝Jimmy Choo鐨勭嚐鏀跺闀凤紝寰楃泭鏂间簽娲插競鍫村拰鐢疯鐢㈠搧鐨勮并鐛伙紝鍏跺勾鐕熸敹閬斿埌 3.64 鍎勮嫳閹婏紝鍚屾瘮澧為暦鐬?14.5%銆傜嚐妤埄娼ら仈鍒?250钀嫳閹婏紝鍚屾瘮澧為暦42.6%銆?016骞翠笅鍗婂勾鑷充粖锛屽叾鑲″児缈荤灜 2 鍊嶅銆侸immy Choo鐩墠甯傚€肩偤7.71鍎勮嫳閹?绱勫悎9.94鍎勭編鍏?銆?/p>
<p>鍏ㄧ悆杓曞ア鍝佸競鍫翠笁鍒嗗ぉ涓?/p>
<p>鍏ㄧ悆杓曞ア甯傚牬锛屼竴鐩寸敱Michael Kors銆丆oach銆並ate Spade涓夊垎澶╀笅锛屼粖骞?鏈堬紝Coach鑸嘙ichael Kors鑱悎绔惰臣Kate Spade锛岀祼鏋淐oach浠?4鍎勭編鍏冨児鏍硷紝涓﹁臣Kate Spade銆傛寰岋紝Coach鑸嘙ichael Kors鍐嶆鍔犲叆Jimmy Choo鐖オ鎴帮紝Coach涓€搴︽洿闁嬪嚭10鍎勮嫳閹婄殑鏀惰臣鍍癸紝涓嶉亷閭勬槸琚玀ichael Kors鎷涜嚧楹句笅銆?/p>
<p>2017骞?鏈堬紝Michael Kors鐧间綀2016/2017璨″勾涓夊搴﹁病鍫卞浣堬紝鍏?016骞存埅鑷?2鏈?1鏃ョ殑鍓嶄笁瀛ｅ害鐨勯姺鍞姣?015骞寸殑35.1鍎勭編鍏冿紝鍚屾瘮涓嬮檷鐬?.4% 鑷?34.3 鍎勭編鍏冿紝鍚屽簵閵峰敭椤嶇殑璺屽箙鍓囬仈鍒?6.6%銆傝彲鐖捐闅ㄥ嵆鎷嬪敭Michael Kors鑲＄エ銆?/p>
<p>Michael Kors闅ㄥ緦鍦ㄨ綁鍨嬮噸绲勪腑锛岀偤閲嶆柊鎻愬崌鍥犻亷搴︿績閵疯繀閫熶笅闄嶇殑鍝佺墝褰㈣薄锛屽湪鏂板娆惧紡鍙婃摯澶х敺瑁濈敘鍝佺郴鍒楃殑鍚屾檪锛屾笡灏戠灜鎵撴姌娲诲嫊鍙婄櫨璨ㄥ叕鍙哥殑鍑鸿波閲忋€?/p>
<p>閫欑ó鍋氭硶褰遍熆鐬搧鐗屽湪绡€鍋囨棩鐨勯姺鍞キ绺撅紝鍦ㄧぞ浜ゅ獟楂斾笂鐨勬椿韬嶇▼搴︼紝寮曠櫦鐬姇璩囦汉鐨勪笉婊裤€侻ichael Kors闅ㄥ嵆琛ㄧず灏囬€氶亷鏀惰臣锛岄€蹭竴姝ユ摯澶фキ鍕欍€?/p>
<p>澶氬勾浠ヤ締锛孧ichael Kors鑸嘋oach绛夎紩濂㈠搧鐗屽湪鍦嬮殯甯傚牬涓€鐩村悇鑷偤鎴般€傚鍝佺墝绲勫悎鐨勯泦鍦樺寲缍撶嚐妯″紡鑳藉鍦ㄥ柈鍊嬪搧鐗屾キ绺句綆杩锋垨閬亣鍗辨鏅傦紝闄嶄綆鏀剁泭鍙楁悕鐨勯ⅷ闅€?/p>
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<p>Coach鍏ㄧ悆CEO Victor Luis琛ㄧず锛岃▓鍔冪櫦灞曟垚涓€鍌㈠叏鐞冩€х殑澶氬搧鐗屽叕鍙搞€傛埅鑷崇洰鍓嶏紝Coach鍏辨搧鏈塁oach銆丼tuart Weitzman鍙奒ate Spade绛変笁鍊嬪搧鐗岀殑灏忓瀷濂緢鍝侀泦鍦橈紝鍙冭垏鐬瑽urberry鍜孊ally绛夊搧鐗岀殑绔惰臣銆?/p>
<p>绔剁埈灏嶆墜鐨勫挤鍕㈡摯寮佃畵Michael Kors鐨勬敹璩艰▓鍔冭畩寰楁洿绶婅揩銆傚浣堟敹璩糐immy Choo鏅傦紝Michael Kors瀹樻柟鑱叉槑琛ㄧず锛屽鏋滄湁绗笁鏂圭鍍癸紝鍓囧叾绲﹀嚭鐨勫牨鍍规湁鍙兘绻肩簩鎻愬崌銆侸immy Choo 鐩告瘮妤妇浣庤糠绛夊緟杞夊瀷鐨凨ate Spade锛孞immy Choo鏈夊ぇ姒傜巼鑳芥洿蹇郸鏀惰臣鏂瑰付渚嗘洿楂樻敹鐩婂洖鍫便€?/p>
<p>缍撴繜涓嬫粦鏅傛湡锛屽叏鐞冩秷璨昏€呴枊濮嬪悜甯傚牬鐨勫叐绔偩鏂?鍦ㄥぇ鐪惧競鍫达紝Zara銆丠 M 绛夊揩鏅傚皻鍝佺墝淇濇寔钁楀叐浣嶆暩鐨勫闀凤紱鍦ㄩ珮绔ア渚堝搧闋樺煙锛孏ucci銆丏ior绛夊搧鐗岀礇绱涗繚鎸?琛屾キ寰╄槆 銆傚湪姝よ儗鏅笅锛岃紩濂㈠搧鐗岄枊濮嬭睈瀵岀敘鍝佺窔锛屼甫鍚戦珮绔競鍫撮潬鏀忋€傝兘澶犲悓鏅傚鐝鹃€欏叐鍊嬬洰妯欑殑蹇€熸柟寮忥紝灏辨槸鏀惰臣銆?/p>
<p>缇庡湅銆婅彲鐖捐鏃ュ牨銆嬬恫绔欑ū锛屼腑鍦嬫秷璨昏€呭皪瑷▓甯墜琚嬬殑鐔辨儏姝ｅ嵎鍦熼噸渚嗐€傞€欎竴娆¤ū澶氫腑鍦嬫秷璨昏€呯啽琛锋柤鍦ㄥ湅鍏с€佷甫涓旈€氶亷鏅鸿兘鎵嬫閫茶缍茶臣銆?017骞村勾鍒濅互渚嗭紝涓湅甯傚牬涓婂ア渚堝搧閵峰敭鍥炴殩銆備汉姘戝梗璨跺€间篃淇冧娇涓湅娑堣不鑰呭湪鍦嬪収銆佽€屼笉鏄埌娴峰璩肩墿銆傝矟鎭╁叕鍙搁爯瑷堜粖骞翠腑鍦嬪収鍦板競鍫村ア渚堝搧閵峰敭椤嶅皣澧為暦6%-8%銆?/p>
<p>鏍规摎鎿氬痉鍕ょ殑鏁告摎锛岀恫涓婇浂鍞鍗犲埌涓湅闆跺敭绺介鐨?3.5%锛岄仩閬犻珮鏂?.6%鐨勫叏鐞冨钩鍧囨按骞炽€侰oach鏈湀鍦ㄤ腑鍦嬮枊瑷灜涓€鍌㈢恫涓婂晢搴椼€傛摎RET鐫挎剰寰蜂腑鍦嬪晢妤湴鐢㈢爺绌朵腑蹇冨牨鍛婇’绀猴紝 2017骞翠笂鍗婂勾锛屽ア渚堝搧鐗屾暩瀛楀寲绶氫笂鐕熼姺鐨勫€嬩汉濂緢鍝佹秷璨婚仈200鍎勭編鍏冿紝鍗犳摎鏁村€嬪競鍫撮姺閲忕殑8%锛?瑙哥恫鐜?宸茬稉瓒呴亷70%銆?/p>
<a href="http://www.championtw.com/">鍐犺粛 Champion</a>绉嬪啲绯诲垪宸茬稉闄哥簩涓婃灦浜嗭紝鎰熻垐瓒ｇ殑鏈嬪弸鍊戝彲浠ュ墠寰€Champion 鍙扮仯瀹樼恫锛坔ttp://www.championtw.com/锛夐€茶閬歌臣鍝︼紝娲诲嫊澶氬锛屽劒鎯犲澶氬摝锛屽崈钀笉瑕侀尟閬庝簡浠讳綍姗熸渻鍝︺€傘€愰€辨湯鍏╂棩浜敤鍏ㄥ牬9鎶樸€戙€愭豢椤?000鍗冲彲鍏嶉亱銆戞洿澶氭椿鍕曠瓑浣犱締鐧肩従鍝︺€?
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