輕奢轉真奢不利 MK業績大幅下滑 (2)
中文(简体) Public
MICHAEL KORS鏄笘鐣岀煡鍚嶇殑濂緢椋惧搧鍜屾垚琛ｈō瑷堝斧锛屼互鍏跺懡鍚嶇殑鍏徃鎴愮珛鏂?981骞达紝<a href="http://www.debaga.net/">MK鍖呭寘</a>鐢㈠搧娑佃搵濂冲＋绯诲垪銆佺敺澹郴鍒椼€佹墜琚嬨€侀瀷灞ャ€侀厤椋惧拰绂搧绛夈€侻ICHAEL KORS濮嬬祩鍌抽仦鑿編銆佺簿绶昏€屽厖婊胯嚜淇＄殑JET SET鐢熸椿鎱嬪害锛?a href="http://www.debaga.net/">MK 瀹樼恫</a>鐐烘秷璨昏€呮彁渚涚簿绶昏垏闅ㄦ€х浉瀹癸紝缍撳吀鑸囨懇鐧讳甫钃勭殑濂緢鐢熸椿鏂瑰紡楂旈銆?div class="intro">鍘诲勾鏀剁灜Jimmy Choo锛屼粖骞村張鎶婅寖鎬濆摬鏀跺叆鍥婁腑锛孧icheal Kors浼间箮涓€鐩村湪鍔姏寰?杓曞ア 鍝佺墝杞夊悜 鐪熷ア 鎴扮窔锛屼絾閫欎竴璺卜璨疯卜浼间箮閭勬槸娌掕兘璁撳畠鎿鸿劔鑲″児鏆磋穼鐨勫巹閬嬨€?鍦ㄥ浣堣▓鍔冩敹璩兼瓙娲插ア渚?/div>
<p>鍘诲勾鏀剁灜Jimmy Choo锛屼粖骞村張鎶婅寖鎬濆摬鏀跺叆鍥婁腑锛孧icheal Kors浼间箮涓€鐩村湪鍔姏寰?杓曞ア 鍝佺墝杞夊悜 鐪熷ア 鎴扮窔锛屼絾閫欎竴璺卜璨疯卜浼间箮閭勬槸娌掕兘璁撳畠鎿鸿劔鑲″児鏆磋穼鐨勫巹閬嬨€?/p>
<p>鍦ㄥ浣堣▓鍔冩敹璩兼瓙娲插ア渚堝搧鐗岃寖鎬濆摬(Versace)6鍛ㄥ緦锛屽叕鍙歌病鍫遍’绀猴紝鏁村€嬮泦鍦樺噲鍒╂饯鍚屾瘮涓嬮檷涓夊垎涔嬩竴鑷?.371鍎勭編鍏冿紝鍏朵腑鍖呮嫭3300钀編鍏冪殑澶栧尟娉㈠嫊銆傞€欑浉鐣舵柤绋€閲嬬灜91缇庡垎鐨勬瘡鑲℃敹鐩婏紝浣庢柤涓婃鐨?.32缇庡厓銆傞€欑洿鎺ュ皫鑷?a href="http://www.debaga.net/p/mk-women-bags-da1b23ca/">Michael Kors jet set travel saffiano 鎵嬫彁鍖?/a>鍙奙K鑲″児鍛ㄤ笁鏆磋穼鐬?4%銆?/p>
<p>涓嶅儏濡傛锛岄毃钁楀垎鏋愬斧鍊戝皪鍏徃鍚屽簵閵峰敭涓嬮檷浠ュ強鍒╂饯涓嶅強闋愭湡鐨勬摂鎲傚姞鍔囷紝灏庤嚧鍏徃鑲″児鍦ㄤ笂鍛ㄧ洿鎺ュ壍涓嬪勾鍏ф柊浣庯紝甯傚€艰捀鐧?2鍎勭編鍏冦€?/p>
<p>鏍规摎鑻卞湅閲戣瀺鏅傚牨绋憋紝浠ュ浐瀹氬尟鐜囪▓绠楋紝閭ｄ簺闁€搴椾綅鏂艰矟寮楀埄灞?Beverly Hills)銆佹浖鍝堥爴Soho鍗€鍜屽€暒鏀濇斂琛?Regent Street)绛夊湴鐨?a href="http://www.debaga.net/p/mk-women-bags-d5c8271f/">MK 鎵樼壒鍖?鍗拌姳</a>鍙奙K鑷湁鍝佺墝闁€搴楃殑閵峰敭椤嶄篃涓嬮檷鐬?.3%锛屽叾鍦ㄧ編娲插拰浜炴床鐨勯浂鍞拰鎵圭櫦妤嫏鐨勬敹鍏ュ闀峰凡缍撹姝愭床甯傚牬鐨勪笅婊戞墍鎶垫秷銆?/p>
<p>鍊煎緱瑷绘剰鐨勬槸锛屾棭鍦ㄤ粖骞?鏈堬紝Micheal Kors灏卞凡瀹ｄ綀闂滈枆鍖楃編125鍌㈤杸搴楋紝閫欎篃鎰忓懗钁楋紝鍏ㄧ悆15锛呭乏鍙崇殑闁€搴楅兘灏囪闂滈枆銆傛湁鍒嗘瀽甯寚鍑猴紝MK闂滃簵寰岄爯瑷堟瘡骞村彲绡€鐪佺磩6000钀編鍏冦€?/p>
<p>瀵﹂殯涓婏紝Micheal Kors涓€鐩村湪灏嬫眰鎭㈠京鍏堕珮妾斿舰璞★紝涓﹀笇鏈涙洿濂藉湴鎺у埗鍏跺皪鐢㈠搧鐨勫畾鍍规瑠锛岄€欏挨鍏惰〃鐝惧湪鍏惰繎鍏╁勾杩呴€熼枊鍟熺灜澶ц倖鏀惰臣楂樼濂緢鍝佺墝涔嬭矾銆?/p>
<p>鍘诲勾7鏈堬紝Michael Kors灏卞浣堜互12鍎勭編鍏冪従閲戞敹璩煎叏鐞冮爞绱氶瀷灞ュ搧鐗孞immy Choo銆傛寜鐓т氦鏄撴娆撅紝Jimmy Choo姣忚偂鏀惰臣鍍圭偤3缇庡厓锛屾孩鍍归仈鍒?6.5%銆傞€欎竴浼板€兼槸Jimmy Choo 2016璨″勾EBITDA鐨?7.5鍊嶃€?/p>
<p>浠婂勾9鏈堬紝Michael Kors鍐嶄笅涓€鍩庯紝鍙堜互18.3鍎勬瓙鍏冿紙鍚?1.2鍎勭編鍏冿級鏀惰臣鍖呮嫭鍌靛嫏鍦ㄥ収鐨勭背铇檪瑁濆搧鐗岃寖鎬濆摬锛屼甫绋辫┎浜ゆ槗灏囨柤鏄庡勾5鏈堝墠瀹屾垚锛岃€孧ichael Kors涔熷皣鏇村悕鐐篊apri Holdings銆?/p>
<p>閫欎篃鎰忓懗钁桵ichael Kors灏囪垏娉曞湅濂緢鍝侀泦鍦楲VMH锛堟棗涓嬪搧鐗屽寘鎷琇ouis Vuitton锛孎endi鍜孏ivenchy锛夊拰Kering闆嗗湗锛堟棗涓嬪搧鐗屽寘鎷珿ucci锛孊alenciaga鍜孲aint Laurent锛夋闈㈢鐖€?/p>
<p>涓婅堪濯掗珨閭勭ū锛岃┎鍏徃棣栧腑鍩疯瀹楯ohn Idol琛ㄧず锛?鎴戝€戝皣绻肩簩鍦ㄦ埌鐣ヨ垑鎺笂浣滃嚭鐩告噳瑾挎暣锛屼甫灏岰apri Holdings鐨勬湭渚嗗厖婊挎湡寰呫€?</p>
<p>浣哤illiam Blair鐨勫垎鏋愬斧Dylan Carden鍗荤洿瑷€锛?鐩＄浠栧€戝笇鏈涘皥瑷绘柤鎴愮偤涓€鍌㈤泦鍦樹紒妤紝浣嗕綘蹇呴爤寰炶嚜宸辩殑寮烽爡闁嬪鍋氳捣锛屽鏋滀笉绌╁畾鏍稿績鍝佺墝锛岄偅楹间綘鍦ㄩ€欐柟闈㈢殑鍙俊搴﹀氨鏈冮檷浣?锛屼甫绋?瑭插搧鐗屼粛鐒跺瓨鍦ㄤ竴浜涚湡姝ｇ殑绲愭鎬у晱椤屻€?</p>
<p>闆跺敭鍜ㄨ鍏徃Global Data Retail鐨勯甯煼琛屽畼灏肩埦妗戝痉鏂ū锛孧K鐨勯姺鍞キ绺炬槸 鐏介洠鎬?鐨勩€備粬鏇惧湪涓€浠藉牨鍛婁腑瀵亾锛?MK鐨勯姺鍞鎬ュ妵涓嬮檷锛屽洜姝ょ⒑淇濊┎鍏徃鏂扮敓鐨勫京铇囪▓鍔冭蛋涓婃杌岄潪甯稿皬銆?</p>
<p>鍙︽湁灏堝偄鎸囧嚭锛岀敱鏂煎揩閫熺殑鎿村嫉锛孧K宸茬稉璁撹卜鍌㈠け鍘荤灜鑸堣叮锛屽畠寰堥洠鍐嶅洖鍒板線鏃ョ殑杓濈厡銆?/p>
<p>鏍规摎褰崥绀炬暩鎿氶’绀猴紝Michael Kors闆嗗湗鐣跺墠鑲″児鏄爯鏈熷埄娼ょ殑11.4鍊嶏紝鑰孯alph Lauren Corp.鐐?9.2鍊嶏紝Coach鐨勬瘝鍏徃Tapestry Inc.鐐?4.7鍊嶃€備粖骞磋縿浠婄偤姝紝鍏徃鑲″児宸茬稉绱穼杩?3%銆?/p>
(绶ㄨ集锛氶儹鎳锋瘏)
闂滈嵉瀛楋細
涓嶅埄
<a href="http://www.debaga.net/">Michael Kors 鍙扮仯瀹樼恫</a>姣忓ぉ鐐哄ぇ瀹舵彁渚涙渶鏂版璩囪▕浠ュ強鐧煎敭鏅傞枔锛屽皪MK鍠搧鎰熻垐瓒ｇ殑鏈嬪弸鍊戜笉濡ㄩ棞娉ㄦ垜鍊戯紙MK鍙扮仯瀹樼恫锛?a href="http://www.debaga.net/">http://www.debaga.net/</a>;锛夊摝锛屽崈钀笉瑕侀尟閬庝簡浠讳綍涓€娆炬柊鍝侊紝鎴戝€戞帹钖︾殑姣忎竴娆鹃兘鏈冧娇浣犺畩寰楁洿鑷俊鍝︺€傘€愰€辨湯鍏╂棩浜敤鍏ㄥ牬9鎶樸€戙€愭豢椤?000鍗冲彲鍏嶉亱銆戞洿澶氭椿鍕曠瓑浣犱締鐧肩従鍝︺€?
<p>鍘诲勾鏀剁灜Jimmy Choo锛屼粖骞村張鎶婅寖鎬濆摬鏀跺叆鍥婁腑锛孧icheal Kors浼间箮涓€鐩村湪鍔姏寰?杓曞ア 鍝佺墝杞夊悜 鐪熷ア 鎴扮窔锛屼絾閫欎竴璺卜璨疯卜浼间箮閭勬槸娌掕兘璁撳畠鎿鸿劔鑲″児鏆磋穼鐨勫巹閬嬨€?/p>
<p>鍦ㄥ浣堣▓鍔冩敹璩兼瓙娲插ア渚堝搧鐗岃寖鎬濆摬(Versace)6鍛ㄥ緦锛屽叕鍙歌病鍫遍’绀猴紝鏁村€嬮泦鍦樺噲鍒╂饯鍚屾瘮涓嬮檷涓夊垎涔嬩竴鑷?.371鍎勭編鍏冿紝鍏朵腑鍖呮嫭3300钀編鍏冪殑澶栧尟娉㈠嫊銆傞€欑浉鐣舵柤绋€閲嬬灜91缇庡垎鐨勬瘡鑲℃敹鐩婏紝浣庢柤涓婃鐨?.32缇庡厓銆傞€欑洿鎺ュ皫鑷?a href="http://www.debaga.net/p/mk-women-bags-da1b23ca/">Michael Kors jet set travel saffiano 鎵嬫彁鍖?/a>鍙奙K鑲″児鍛ㄤ笁鏆磋穼鐬?4%銆?/p>
<p>涓嶅儏濡傛锛岄毃钁楀垎鏋愬斧鍊戝皪鍏徃鍚屽簵閵峰敭涓嬮檷浠ュ強鍒╂饯涓嶅強闋愭湡鐨勬摂鎲傚姞鍔囷紝灏庤嚧鍏徃鑲″児鍦ㄤ笂鍛ㄧ洿鎺ュ壍涓嬪勾鍏ф柊浣庯紝甯傚€艰捀鐧?2鍎勭編鍏冦€?/p>
<p>鏍规摎鑻卞湅閲戣瀺鏅傚牨绋憋紝浠ュ浐瀹氬尟鐜囪▓绠楋紝閭ｄ簺闁€搴椾綅鏂艰矟寮楀埄灞?Beverly Hills)銆佹浖鍝堥爴Soho鍗€鍜屽€暒鏀濇斂琛?Regent Street)绛夊湴鐨?a href="http://www.debaga.net/p/mk-women-bags-d5c8271f/">MK 鎵樼壒鍖?鍗拌姳</a>鍙奙K鑷湁鍝佺墝闁€搴楃殑閵峰敭椤嶄篃涓嬮檷鐬?.3%锛屽叾鍦ㄧ編娲插拰浜炴床鐨勯浂鍞拰鎵圭櫦妤嫏鐨勬敹鍏ュ闀峰凡缍撹姝愭床甯傚牬鐨勪笅婊戞墍鎶垫秷銆?/p>
<p>鍊煎緱瑷绘剰鐨勬槸锛屾棭鍦ㄤ粖骞?鏈堬紝Micheal Kors灏卞凡瀹ｄ綀闂滈枆鍖楃編125鍌㈤杸搴楋紝閫欎篃鎰忓懗钁楋紝鍏ㄧ悆15锛呭乏鍙崇殑闁€搴楅兘灏囪闂滈枆銆傛湁鍒嗘瀽甯寚鍑猴紝MK闂滃簵寰岄爯瑷堟瘡骞村彲绡€鐪佺磩6000钀編鍏冦€?/p>
<p>瀵﹂殯涓婏紝Micheal Kors涓€鐩村湪灏嬫眰鎭㈠京鍏堕珮妾斿舰璞★紝涓﹀笇鏈涙洿濂藉湴鎺у埗鍏跺皪鐢㈠搧鐨勫畾鍍规瑠锛岄€欏挨鍏惰〃鐝惧湪鍏惰繎鍏╁勾杩呴€熼枊鍟熺灜澶ц倖鏀惰臣楂樼濂緢鍝佺墝涔嬭矾銆?/p>
<p>鍘诲勾7鏈堬紝Michael Kors灏卞浣堜互12鍎勭編鍏冪従閲戞敹璩煎叏鐞冮爞绱氶瀷灞ュ搧鐗孞immy Choo銆傛寜鐓т氦鏄撴娆撅紝Jimmy Choo姣忚偂鏀惰臣鍍圭偤3缇庡厓锛屾孩鍍归仈鍒?6.5%銆傞€欎竴浼板€兼槸Jimmy Choo 2016璨″勾EBITDA鐨?7.5鍊嶃€?/p>
<p>浠婂勾9鏈堬紝Michael Kors鍐嶄笅涓€鍩庯紝鍙堜互18.3鍎勬瓙鍏冿紙鍚?1.2鍎勭編鍏冿級鏀惰臣鍖呮嫭鍌靛嫏鍦ㄥ収鐨勭背铇檪瑁濆搧鐗岃寖鎬濆摬锛屼甫绋辫┎浜ゆ槗灏囨柤鏄庡勾5鏈堝墠瀹屾垚锛岃€孧ichael Kors涔熷皣鏇村悕鐐篊apri Holdings銆?/p>
<p>閫欎篃鎰忓懗钁桵ichael Kors灏囪垏娉曞湅濂緢鍝侀泦鍦楲VMH锛堟棗涓嬪搧鐗屽寘鎷琇ouis Vuitton锛孎endi鍜孏ivenchy锛夊拰Kering闆嗗湗锛堟棗涓嬪搧鐗屽寘鎷珿ucci锛孊alenciaga鍜孲aint Laurent锛夋闈㈢鐖€?/p>
<p>涓婅堪濯掗珨閭勭ū锛岃┎鍏徃棣栧腑鍩疯瀹楯ohn Idol琛ㄧず锛?鎴戝€戝皣绻肩簩鍦ㄦ埌鐣ヨ垑鎺笂浣滃嚭鐩告噳瑾挎暣锛屼甫灏岰apri Holdings鐨勬湭渚嗗厖婊挎湡寰呫€?</p>
<p>浣哤illiam Blair鐨勫垎鏋愬斧Dylan Carden鍗荤洿瑷€锛?鐩＄浠栧€戝笇鏈涘皥瑷绘柤鎴愮偤涓€鍌㈤泦鍦樹紒妤紝浣嗕綘蹇呴爤寰炶嚜宸辩殑寮烽爡闁嬪鍋氳捣锛屽鏋滀笉绌╁畾鏍稿績鍝佺墝锛岄偅楹间綘鍦ㄩ€欐柟闈㈢殑鍙俊搴﹀氨鏈冮檷浣?锛屼甫绋?瑭插搧鐗屼粛鐒跺瓨鍦ㄤ竴浜涚湡姝ｇ殑绲愭鎬у晱椤屻€?</p>
<p>闆跺敭鍜ㄨ鍏徃Global Data Retail鐨勯甯煼琛屽畼灏肩埦妗戝痉鏂ū锛孧K鐨勯姺鍞キ绺炬槸 鐏介洠鎬?鐨勩€備粬鏇惧湪涓€浠藉牨鍛婁腑瀵亾锛?MK鐨勯姺鍞鎬ュ妵涓嬮檷锛屽洜姝ょ⒑淇濊┎鍏徃鏂扮敓鐨勫京铇囪▓鍔冭蛋涓婃杌岄潪甯稿皬銆?</p>
<p>鍙︽湁灏堝偄鎸囧嚭锛岀敱鏂煎揩閫熺殑鎿村嫉锛孧K宸茬稉璁撹卜鍌㈠け鍘荤灜鑸堣叮锛屽畠寰堥洠鍐嶅洖鍒板線鏃ョ殑杓濈厡銆?/p>
<p>鏍规摎褰崥绀炬暩鎿氶’绀猴紝Michael Kors闆嗗湗鐣跺墠鑲″児鏄爯鏈熷埄娼ょ殑11.4鍊嶏紝鑰孯alph Lauren Corp.鐐?9.2鍊嶏紝Coach鐨勬瘝鍏徃Tapestry Inc.鐐?4.7鍊嶃€備粖骞磋縿浠婄偤姝紝鍏徃鑲″児宸茬稉绱穼杩?3%銆?/p>
(绶ㄨ集锛氶儹鎳锋瘏)
闂滈嵉瀛楋細
涓嶅埄
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by lieuagnb
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