潮牌大火 看這些品牌如何把概念店“玩嗨”？ (3)
中文(简体) Public
濡傛灉浣犵湅涓€涓嬪叾浠栨檪灏氬搧鐗岋紝鏈冪櫦鐝惧畠鍊戞瓒婁締瓒婂儚宸ヨ锛?a href="http://www.dickiestw.com/">Dickies 瀹樼恫</a>娌掓湁鍚戞洿鏅傚皻鐨勬柟鍚戠櫦灞曪紝鍏朵粬鍝佺墝鍙嶈€岄枊濮嬭拷闅―ickies涓€璨殑娆惧紡棰ㄦ牸銆傜偤Dickies浠ｈ█鐨勫悕浜烘暩閲忕溇澶氾紝鑰屼笖浠栧€戠殑浠ｈ█閮芥槸鍏嶈不鐨勶紒Avril Lavigne銆丼noopDogg銆丆ypress Hill銆丼imple Plan銆両ce T銆乀he Roots銆乀he Black Eyed Peas閮芥槸缍撳父绌胯憲<a href="http://www.dickiestw.com/">杩嚤鎬?/a>鍑虹従鍦ㄦ埗澶栫殑闊虫▊鏄庢槦銆?div class="intro">娼墝澶х伀 鐪嬮€欎簺鍝佺墝濡備綍鎶婃蹇靛簵鈥滅帺鍡ㄢ€濓紵 http://www.cloth.hc360.com2018骞?2鏈?7鏃?4:09 渚嗘簮锛?璐忓晢缍睺|T 鍦ㄥ叏鐞冩檪灏氭秷璨诲崌绱氱殑鑳屾櫙涓嬶紝鍦嬪缍撳吀娼墝閫愭几閫插叆涓湅锛岃€岄毃钁楄秺渚嗚秺澶氱殑涓?/div>
娼墝澶х伀 鐪嬮€欎簺鍝佺墝濡備綍鎶婃蹇靛簵鈥滅帺鍡ㄢ€濓紵 http://www.cloth.hc360.com2018骞?2鏈?7鏃?4:09 渚嗘簮锛?璐忓晢缍睺|T<p>鍦ㄥ叏鐞冩檪灏氭秷璨诲崌绱氱殑鑳屾櫙涓嬶紝鍦嬪缍撳吀娼墝閫愭几閫插叆涓湅锛岃€岄毃钁楄秺渚嗚秺澶氱殑涓湅鏈湡娼墝婀х従锛屼篃鍦ㄥ湅鍏ф巰璧风灜涓€鑲℃疆鐗岃拷閫愮啽娼€?
<p>娼墝璺熸檪灏氬搧鐗屻€佸ア渚堝搧鐗屼笉鍚岀殑鍦版柟锛屾洿澶氭槸鍦ㄦ疆鐗屽悜娑堣不鑰呭睍绀虹殑涓嶅儏鏄湇瑁濊ō瑷堬紝閭勬湁鍝佺墝鐨勬厠搴︼紝鍥犳锛屾疆鐗岀殑杩介毃鑰呭ぇ澶氭槸90寰屽拰00寰岋紝鍊嬫€с€佸嫉鎻氥€佽嚜鐢便€佸垾鍏蜂竴鏍笺€佺崹妯逛竴骞熶篃鏄鏁告疆鐗屾墍鍌抽仈鐨勬厠搴︼紝閫欎篃鏄緢澶氭槑鏄熴€佺恫绱呮渻鎵撻€犲€嬩汉娼墝鐨勫師鍥犮€?
<p>甯舵湁楫槑鐨勫€嬩汉棰ㄦ牸鍜屽厛澶╃殑娴侀噺IP鎴愮偤鏄庢槦娼墝鐨勪竴澶у劒鍕€傚洜鐐轰笉鍚岋紝鍥犳娼墝寰炵敘鍝佽ō瑷堝埌闁€搴楅兘瑕佽垏鐪句笉鍚岋紝鍒ュ叿涓€鏍笺€?
<p>2018骞达紝娼汉鍦堝張鎺€璧风灜涓€娉㈢啽娼紝鐢扁€滄疆绁炩€濋櫝鍐犲笇鎵撻€犵灜INNERSECT澶у睍鍦ㄦ滑鑸夎锛屼笂鐧惧偄鏅傚皻娼墝鍦ㄥぇ灞曚寒鐩革紝鑰岄€欎簺娼墝鎵撻€犵殑鍝佺墝姒傚康搴楅潪甯歌垏鐪句笉鍚岋紝鐒¤珫鏄搧鐗屾蹇甸倓鏄牬鏅墦閫狅紝閮藉€煎緱瀛哥繏銆?
<p>EmotionallyUnavailable
<p>EmotionallyUnavailable锛圗U锛夋槸闄冲啝甯屾疆鐗屽笣鍦嬩腑鐨勪竴鍝★紝浠婂勾锛屾疆鐗孍U鍐嶅害鎿村ぇ鐗堝湒锛岃垏鍦嬪収鐭ュ悕濂緢鍝佹湇鍕欏钩鑷哄搴玈ECOO鍚堜綔鎺ㄥ嚭鍏ㄦ柊鑱悕绯诲垪闄愬畾鍠搧锛岄€欎篃鏄疎U鍝佺墝鐨勯娆¤法鐣屽悎浣溿€?
<p>EU鐨勫搧鐗孡OGO鏄竴椤嗘憾瑙ｇ殑蹇冿紝楫椿鑰屽€嬫€э紝鍦ㄥ墰鍓涚祼鏉熺殑INNERSECT澶у睍涓婏紝EU浠ョ崹鐗圭殑鍝佺墝姒傚康浜浉銆侲U鎵撻€犵灜涓€鍊嬭嚗瀹ょ殑鍫存櫙锛屼竴寮靛簥锛屼竴寮垫矙鐧硷紝琛ｆ灦鍜岄椋炬珒锛屽潎鎿烘斁钁桬U鐨勭敘鍝侊紝鏄庝寒鐨勮嚗瀹わ紝婊挎豢鐨勭磪蹇冿紝璁撲汉闆ｄ互蹇樿銆?
<p>HIDEAWAY
<p>娼墝HIDEAWAY鍦↖NNERSECT鐝惧牬鎵撻€犵灜涓€鍊嬫矙婕犵稜娲茬殑姒傚康銆?
<p>涓嶈冻10骞崇背鐨勯粦妗嗙幓鐠冨眿瑁★紝浣堟豢澶ч噺鐔卞付妞嶇墿锛屾湨鏈х殑绌烘埃涓紝鎳告帥钁椾竴浠禩鎭わ紝鑰岄粦鑹茬殑妞呭瓙涓婃斁钁椾竴闋傚附瀛愶紝閫欒畵浜哄厖婊挎兂璞★紝鍘熶締鏄富鐞嗕汉瑕瓎绨藉悕鐨勫附瀛愬拰琛ｆ湇锛岄爯绀轰粬灏囨柤鏄庡ぉ鍑虹従銆?
<p>NIKE
<p>鐐虹灜灞曠ずJordanBrand鐨勫搧鐗屽舰璞★紝Nike鍦↖NNERSECT鐨勫搧鐗屽崁閶豢鐬柊楫殑绱呮偿鍦燂紝涓€鍊嬭秴澶у瀷鐨勯ò绌洪璧风殑Jordan閫犲瀷鎳告帥鏂煎牬鍦版涓ぎ锛岄牠闋備笂鍓嶆柟鏄眱鐞冩锛岃叧涓嬪拰鑳屽緦鏄璧风殑绱呰壊娉ュ湡锛岀稉鍏搁瀷娆惧湇鎴愪竴鍦堬紝鍫存櫙闈炲父闇囨捈銆?
<p>Bodega
<p>Bodega鏄竴鍌締鑷編鍦嬫尝澹爴鐨勬疆鐗岋紝12鏈堬紝Reebok鏀滄墜缇庡湅娉㈠＋闋撴疆娴佸悕鎵€Bodega锛屾帹鍑洪檺閲忕増BodegaxReebok涓婃捣闄愬畾鑱悕绯诲垪锛屽睍鐝剧灜闆欐柟娓存湜鍏卞悓鎺€璧蜂竴鑲″叏鏂版疆娴佹氮娼殑姹哄績銆傝€屾娆″睍瑕戒篃鏄疊odegaxReebok鑱悕绯诲垪鐨勯娆′寒鐩搞€?
<p>鐝惧牬Bodega鎵撻€犵灜涓€鍊嬬編寮忛洔璨ㄥ簵鐨勯ⅷ鏍硷紝鑰屽湪椤忚壊涓婁篃濂戝悎鐬搧鐗岃伅鍚嶆鐨勮壊绯伙紝鍗佸垎椤溂銆佸€嬫€с€?
<p>4PK
<p>4PK鏄敱MC浠侊紝寤氭埧浠旓紝C-infamous鍜孌J婧栧倷绲勬垚鐨勪竴闅婇泦瑕栬伣鏂间竴韬殑鍦橀殜锛?PK鏄唬琛ㄤ笉灞戜竴椤х殑锛屼笉鏂峰槜瑭︼紝鐛ㄧ壒鐨勯娓闋枃鍖栥€傛娆″睍鏈?PK涔熷付渚嗙灜鍝佺墝鏈嶉＞锛屾墦閫犵灜鈥滆倖浠嗚鈥濈殑娓紡鍫存櫙锛屼互鏃ュ父鎵撻夯灏囩偤姒傚康锛屾墦閫犱竴鍊嬧€滈夯灏団€濈殑鍫存櫙锛屽叿鏈夊京鍙ょ殑娓紡棰ㄦ牸銆?
<p>SEPHORA
<p>SEPHORA浣滅偤缇庡闆嗗悎搴楀弮鍔犳娆℃疆鐗屽睍瑕斤紝鐝惧牬SEPHORA灞曠ず鐬搧鐗屽勾杓曟椿鍔涚殑涓€闈紝鎵撻€犲法澶х殑鍞囬噳閫犲瀷锛屽姞涓婂鑹疯獦浜虹殑鍢村攪锛屽牬闈㈢敓鍕曡€屾槑鑹凤紝鍝佺墝閭勭偤娑堣不鑰呮彁渚涘厤璨昏│濡濓紝鍫撮潰鐏垎銆?
<p>閫欎簺姒傚康搴楁湁浜涙娊璞★紝鏈変簺寰锛屾湁浜涜叮鍛筹紝鏈変簺涓嶅彲鎬濊锛屼絾妤靛瘜鍓垫剰鍜屾兂璞★紝鍦ㄥ搧鐗岄渶瑕佸緸鍫存櫙銆佹蹇靛拰鐞嗗康涓婂幓鍚稿紩鐩瀹㈢兢鏅傦紝閫欎簺鍓垫剰鍊煎緱鍙冭€冦€?/p><p>
<a href="http://www.dickiestw.com/">Dickies 鍚婂付瑜?/a>鎲戣棄钁楀叾鍑虹溇鐨勮€愮┛鎬с€佸璁婄殑椤忚壊鍜岃鍓紝鍦ㄦ瓙娲茬殑婊戞澘銆佽秺閲庤嚜琛岃粖鍜屽壍鎰忓湀鍏т綌寰椾竴甯箣鍦帮紝宸茬稉鎴愮偤浜嗚闋疆娴佹枃鍖栦笉鍙己灏戠殑涓€閮ㄥ垎銆傞€欐ǎ鐨勬湇椋句綘鍊戠禃灏嶄笉鑳介尟閬庯紝涓嶅儏娼紝閭勮€愮┛锛屼笉浜岀殑閬告搰锛乨ickies 鍙扮仯瀹樼恫锛坵ww.dickiestw.com锛夊凡缍撲笂鏋舵渶鏂扮鍐郴鍒椾簡锛屽枩姝＄殑鏈嬪弸鍊戝崈钀垾閷亷浜嗗摝銆傘€愭瘡閫㈤€辨湯9鎶樿捣銆戙€愭豢椤?000鍗冲彲鍏嶉亱銆?
娼墝澶х伀 鐪嬮€欎簺鍝佺墝濡備綍鎶婃蹇靛簵鈥滅帺鍡ㄢ€濓紵 http://www.cloth.hc360.com2018骞?2鏈?7鏃?4:09 渚嗘簮锛?璐忓晢缍睺|T<p>鍦ㄥ叏鐞冩檪灏氭秷璨诲崌绱氱殑鑳屾櫙涓嬶紝鍦嬪缍撳吀娼墝閫愭几閫插叆涓湅锛岃€岄毃钁楄秺渚嗚秺澶氱殑涓湅鏈湡娼墝婀х従锛屼篃鍦ㄥ湅鍏ф巰璧风灜涓€鑲℃疆鐗岃拷閫愮啽娼€?
<p>娼墝璺熸檪灏氬搧鐗屻€佸ア渚堝搧鐗屼笉鍚岀殑鍦版柟锛屾洿澶氭槸鍦ㄦ疆鐗屽悜娑堣不鑰呭睍绀虹殑涓嶅儏鏄湇瑁濊ō瑷堬紝閭勬湁鍝佺墝鐨勬厠搴︼紝鍥犳锛屾疆鐗岀殑杩介毃鑰呭ぇ澶氭槸90寰屽拰00寰岋紝鍊嬫€с€佸嫉鎻氥€佽嚜鐢便€佸垾鍏蜂竴鏍笺€佺崹妯逛竴骞熶篃鏄鏁告疆鐗屾墍鍌抽仈鐨勬厠搴︼紝閫欎篃鏄緢澶氭槑鏄熴€佺恫绱呮渻鎵撻€犲€嬩汉娼墝鐨勫師鍥犮€?
<p>甯舵湁楫槑鐨勫€嬩汉棰ㄦ牸鍜屽厛澶╃殑娴侀噺IP鎴愮偤鏄庢槦娼墝鐨勪竴澶у劒鍕€傚洜鐐轰笉鍚岋紝鍥犳娼墝寰炵敘鍝佽ō瑷堝埌闁€搴楅兘瑕佽垏鐪句笉鍚岋紝鍒ュ叿涓€鏍笺€?
<p>2018骞达紝娼汉鍦堝張鎺€璧风灜涓€娉㈢啽娼紝鐢扁€滄疆绁炩€濋櫝鍐犲笇鎵撻€犵灜INNERSECT澶у睍鍦ㄦ滑鑸夎锛屼笂鐧惧偄鏅傚皻娼墝鍦ㄥぇ灞曚寒鐩革紝鑰岄€欎簺娼墝鎵撻€犵殑鍝佺墝姒傚康搴楅潪甯歌垏鐪句笉鍚岋紝鐒¤珫鏄搧鐗屾蹇甸倓鏄牬鏅墦閫狅紝閮藉€煎緱瀛哥繏銆?
<p>EmotionallyUnavailable
<p>EmotionallyUnavailable锛圗U锛夋槸闄冲啝甯屾疆鐗屽笣鍦嬩腑鐨勪竴鍝★紝浠婂勾锛屾疆鐗孍U鍐嶅害鎿村ぇ鐗堝湒锛岃垏鍦嬪収鐭ュ悕濂緢鍝佹湇鍕欏钩鑷哄搴玈ECOO鍚堜綔鎺ㄥ嚭鍏ㄦ柊鑱悕绯诲垪闄愬畾鍠搧锛岄€欎篃鏄疎U鍝佺墝鐨勯娆¤法鐣屽悎浣溿€?
<p>EU鐨勫搧鐗孡OGO鏄竴椤嗘憾瑙ｇ殑蹇冿紝楫椿鑰屽€嬫€э紝鍦ㄥ墰鍓涚祼鏉熺殑INNERSECT澶у睍涓婏紝EU浠ョ崹鐗圭殑鍝佺墝姒傚康浜浉銆侲U鎵撻€犵灜涓€鍊嬭嚗瀹ょ殑鍫存櫙锛屼竴寮靛簥锛屼竴寮垫矙鐧硷紝琛ｆ灦鍜岄椋炬珒锛屽潎鎿烘斁钁桬U鐨勭敘鍝侊紝鏄庝寒鐨勮嚗瀹わ紝婊挎豢鐨勭磪蹇冿紝璁撲汉闆ｄ互蹇樿銆?
<p>HIDEAWAY
<p>娼墝HIDEAWAY鍦↖NNERSECT鐝惧牬鎵撻€犵灜涓€鍊嬫矙婕犵稜娲茬殑姒傚康銆?
<p>涓嶈冻10骞崇背鐨勯粦妗嗙幓鐠冨眿瑁★紝浣堟豢澶ч噺鐔卞付妞嶇墿锛屾湨鏈х殑绌烘埃涓紝鎳告帥钁椾竴浠禩鎭わ紝鑰岄粦鑹茬殑妞呭瓙涓婃斁钁椾竴闋傚附瀛愶紝閫欒畵浜哄厖婊挎兂璞★紝鍘熶締鏄富鐞嗕汉瑕瓎绨藉悕鐨勫附瀛愬拰琛ｆ湇锛岄爯绀轰粬灏囨柤鏄庡ぉ鍑虹従銆?
<p>NIKE
<p>鐐虹灜灞曠ずJordanBrand鐨勫搧鐗屽舰璞★紝Nike鍦↖NNERSECT鐨勫搧鐗屽崁閶豢鐬柊楫殑绱呮偿鍦燂紝涓€鍊嬭秴澶у瀷鐨勯ò绌洪璧风殑Jordan閫犲瀷鎳告帥鏂煎牬鍦版涓ぎ锛岄牠闋備笂鍓嶆柟鏄眱鐞冩锛岃叧涓嬪拰鑳屽緦鏄璧风殑绱呰壊娉ュ湡锛岀稉鍏搁瀷娆惧湇鎴愪竴鍦堬紝鍫存櫙闈炲父闇囨捈銆?
<p>Bodega
<p>Bodega鏄竴鍌締鑷編鍦嬫尝澹爴鐨勬疆鐗岋紝12鏈堬紝Reebok鏀滄墜缇庡湅娉㈠＋闋撴疆娴佸悕鎵€Bodega锛屾帹鍑洪檺閲忕増BodegaxReebok涓婃捣闄愬畾鑱悕绯诲垪锛屽睍鐝剧灜闆欐柟娓存湜鍏卞悓鎺€璧蜂竴鑲″叏鏂版疆娴佹氮娼殑姹哄績銆傝€屾娆″睍瑕戒篃鏄疊odegaxReebok鑱悕绯诲垪鐨勯娆′寒鐩搞€?
<p>鐝惧牬Bodega鎵撻€犵灜涓€鍊嬬編寮忛洔璨ㄥ簵鐨勯ⅷ鏍硷紝鑰屽湪椤忚壊涓婁篃濂戝悎鐬搧鐗岃伅鍚嶆鐨勮壊绯伙紝鍗佸垎椤溂銆佸€嬫€с€?
<p>4PK
<p>4PK鏄敱MC浠侊紝寤氭埧浠旓紝C-infamous鍜孌J婧栧倷绲勬垚鐨勪竴闅婇泦瑕栬伣鏂间竴韬殑鍦橀殜锛?PK鏄唬琛ㄤ笉灞戜竴椤х殑锛屼笉鏂峰槜瑭︼紝鐛ㄧ壒鐨勯娓闋枃鍖栥€傛娆″睍鏈?PK涔熷付渚嗙灜鍝佺墝鏈嶉＞锛屾墦閫犵灜鈥滆倖浠嗚鈥濈殑娓紡鍫存櫙锛屼互鏃ュ父鎵撻夯灏囩偤姒傚康锛屾墦閫犱竴鍊嬧€滈夯灏団€濈殑鍫存櫙锛屽叿鏈夊京鍙ょ殑娓紡棰ㄦ牸銆?
<p>SEPHORA
<p>SEPHORA浣滅偤缇庡闆嗗悎搴楀弮鍔犳娆℃疆鐗屽睍瑕斤紝鐝惧牬SEPHORA灞曠ず鐬搧鐗屽勾杓曟椿鍔涚殑涓€闈紝鎵撻€犲法澶х殑鍞囬噳閫犲瀷锛屽姞涓婂鑹疯獦浜虹殑鍢村攪锛屽牬闈㈢敓鍕曡€屾槑鑹凤紝鍝佺墝閭勭偤娑堣不鑰呮彁渚涘厤璨昏│濡濓紝鍫撮潰鐏垎銆?
<p>閫欎簺姒傚康搴楁湁浜涙娊璞★紝鏈変簺寰锛屾湁浜涜叮鍛筹紝鏈変簺涓嶅彲鎬濊锛屼絾妤靛瘜鍓垫剰鍜屾兂璞★紝鍦ㄥ搧鐗岄渶瑕佸緸鍫存櫙銆佹蹇靛拰鐞嗗康涓婂幓鍚稿紩鐩瀹㈢兢鏅傦紝閫欎簺鍓垫剰鍊煎緱鍙冭€冦€?/p><p>
<a href="http://www.dickiestw.com/">Dickies 鍚婂付瑜?/a>鎲戣棄钁楀叾鍑虹溇鐨勮€愮┛鎬с€佸璁婄殑椤忚壊鍜岃鍓紝鍦ㄦ瓙娲茬殑婊戞澘銆佽秺閲庤嚜琛岃粖鍜屽壍鎰忓湀鍏т綌寰椾竴甯箣鍦帮紝宸茬稉鎴愮偤浜嗚闋疆娴佹枃鍖栦笉鍙己灏戠殑涓€閮ㄥ垎銆傞€欐ǎ鐨勬湇椋句綘鍊戠禃灏嶄笉鑳介尟閬庯紝涓嶅儏娼紝閭勮€愮┛锛屼笉浜岀殑閬告搰锛乨ickies 鍙扮仯瀹樼恫锛坵ww.dickiestw.com锛夊凡缍撲笂鏋舵渶鏂扮鍐郴鍒椾簡锛屽枩姝＄殑鏈嬪弸鍊戝崈钀垾閷亷浜嗗摝銆傘€愭瘡閫㈤€辨湯9鎶樿捣銆戙€愭豢椤?000鍗冲彲鍏嶉亱銆?
by duanwlag
Vocabulary List
- 0
